ITV

Tag: TVC

  • Hyndai i20 ‘casts a spell’ with its new TVC

    Hyndai i20 ‘casts a spell’ with its new TVC

    MUMBAI: Hyundai i20 is going all out with an array of new TVCs across the World Wide Web and television sets. The TVCs in question here is conceptualised by Innocean Worldwide.

    The two commercials for Hyundai i20 ‘The Hyundai i20 casts a spell‘ and ‘A Spy and his ‘Uber Cool‘ drive‘ is completely focused on the car‘s features for the target group in the segment.

    The objective behind the campaign was to drive viewers towards the brand‘s dominance across media and digital platforms simultaneously.

    The ‘Cast a Spell‘ has gone viral and garnered more than seven lakh views on YouTube within a short span of 10 days. The ad film is conceptualised by the creative trio of Saurabh Dasgupta, Allen Charles and George Koshy. The ad film has been aired on TV and digital platforms like YouTube and other social media.

    To view to TVC Click here

    Speaking about the campaign, Innocean Worldwide executive creative director Saurabh Dasgupta said, “The objective was to give an uber twist to a story of a ghost and an i20 driver, by way of the ghost getting spooked by the cars features that were intuitive and seemingly supernatural.”

    The TVC shows a young executive returning from a hard day‘s work when he unassumingly comes across a stunning lady dressed in black standing all alone. By the time he realises that he is next to a cemetery, the lady is shown seated next to him magically and orders him to drive. But at the end of the TV commercial ghost decides to vanish as she came across the car‘s features which offers package of auto headlamps, rain sensing wipers, daytime running lamps and rear parking camera.

    The other ad film ‘A spy and his ‘Uber Cool‘ car‘ film meant for usage on the television medium. It has been premiered on the ongoing telecast of Champions Trophy on ESPN wherein Hyundai is there as a sponsor in its capacity as official partner of ICC. The film has been written by Koustuv Chaterjee ECD at Innocean. Herein the intent is to epitomise the unusual traits of the Uber Cool i20 user.

    To view to TVC Click here

    According to Chaterjee, “This story is one that thrills you. Its pushes the boundaries of uber cool portrayals done so far. The protagonist is a spy who gets the better of his opponents only to find himself racing against odds to keep his appointment with his girl-friend. Tied-up he still manages a getaway in an exciting fashion aided by the superlative innovations in the feature list of the car.”

    Innocean joint managing director Vivek Srivastava

    Commenting on the brand, Innocean Arjun Modayil executive director said, “The brand definitely outshines its competitors like Suzuki Swift, VW Polo etc in terms of appeal and buzz.”

    Putting the overall approach in perspective Innocean joint managing director Vivek Srivastava added, “Our client Hyundai Motor India has adopted a dynamic approach towards enhancing its models/brands appeal. The intent is towards buzz creation and increase brands consideration across in the medium term. Going further the synergised deployment of digital, print, OOH and TV will become the norm for our communication strategies to stay ahead of the curve all through.”

  • Lays launches new cricket based campaign – ‘Ghar Banao Stadium’

    Lays launches new cricket based campaign – ‘Ghar Banao Stadium’

    BENGALURU: After launching the ‘Lay‘s Flavour Team‘ campaign this cricket season, Pepsico‘s potato chip brand Lay‘s announced an all new campaign based on its consumers‘ cricket watching moments – ‘Ghar Banao Stadium‘ (GBS). The campaign is accompanied by a TVC that will be on air till 7 July 2013.

    With GBS, Lay‘s says that it is attempting to establish its recently enhanced range of six flavours with two new recent additions of ‘Chile Limon‘ and ‘French Salt n Cracked Pepper‘.

    A 50 day long consumer engagement campaign, the brand claims that GBS brings the cricket stadium closer home and gives consumers a chance to get a timeout with three cricket celebs from the Lay‘s Flavour Team- Indian cricketer Rohit Sharma, commentator Ravi Shastri and umpire Billy Bowden.

    As part of this campaign, consumers need to SMS a four digit promo code behind the Lay‘s pack. Three winners along with their friends get a chance to meet the celeb trio at the end of the campaign. Lay‘s will also announce one winner everyday who will get One Lakh rupees as the daily prize.

    Also read:
    Pepsi looks at cashing in on the ICC Champions Trophy fever

  • Gatsby launches its new TVC for its hair styling product

    Gatsby launches its new TVC for its hair styling product

    MUMBAI: The newly launched hair styling product ‘Gatsby Water Gloss‘ has come up with a new TVC staring actor Varun Dhawan. The TV commercial has been conceptualised by Dentsu Creative Impact.

    The 45 seconds commercial showcases the brand ambassador Varun Dhawan in different roles where he is seen jumping from the helicopter, fighting in a war, talking to his blind mother and dancing on a train‘s rooftop repeating the same dialogue in all the scene ‘Hero ke baal kabhi kharab nahi hotey.‘

    The ad film has been directed by Anurag Basu and produced by Fullmoon Productions.

    On entering India and expanding the presence of the hair grooming brand in India, Mandom India marketing head Takayuki Enomoto said, “We are all very excited about launching Gatsby Water Gloss in India and starting our marketing activities in full swing with our brand ambassador Varun Dhawan. We plan to cultivate a ‘hair styling culture‘ in India. We are looking forward to influencing young men through Varun and expect this association to boost the brand‘s visibility in India with the help of our creative partner Dentsu Creative Impact.”

    According to the Dentsu Creative Impact national creative director Harish Arora said, “The objective of the TVC was to emphasis on the benefits of the product which gives instant styling and strong holding power. We have used some Bollywood scenes in this commercial to make this ad more interesting. Glamour and beauty is a big thing in Bollywood that is the reason that the hero always looks ‘perfect‘- in any situation. The hero will always look like a million dollars. This is where our idea came from. We decided to showcase that even in extreme situations; a hero‘s hairstyle never gets messed up. The reason is Gatsby Hyper Solid.

    When asked about Varun Dhawan being roped in for the ad, Arora added, “We wanted to approach a talented and a new face who can represent the youth and who could have been a better choice than Varun Dhawan.”

  • Emamai’s new TVC for Navratna Cool Talc

    Emamai’s new TVC for Navratna Cool Talc

    MUMBAI: Indian personal and healthcare business Emami Limited (Emami) plans to include a TVC by Orchard Advertising as a part of a new campaign ‘Thand Thanda Cool Cool‘. The roll-out of the new campaign in early-June this year would be done via press ads, TVCs on all major Hindi general entertainment channels (GECs), radio spots and in-theatre commercials targeting the markets of UP, Bihar, MP, Maharashtra, Jharkhand, Chhattisgarh and Tamil Nadu.

    Orchard Advertising, a part of The Leo Group India has conceptualised the new TVC for Emami‘s Navratna Cool Talc, as the name suggests, is a talc that provides relief from heat.

    Using power failure in summer as the main prop, including a tune that blames electricity for the discomfort, the 44 second raw creative runs though different peoples‘ unsuccessful attempts to beat the heat. The creative concludes by offering the smallest air-conditioner in the world – Eamami Navrantna cool talc. This commercial has been directed by Gajraj Rao and produced by Code Red films

    The Leo Group south Asia chairman Arvind Sharma said, “Heat, sweat and body odour are the most common but yet unsolved problems that bring discomfort and frustration in our lives. These only worsen with the frequent load shedding in hot summer days. Power cuts are very common especially during the hot summer season when demand far outstrips supply. The creative idea for the commercial stemmed out of this insight. We wanted to engage consumers with a communication in real but funny situations, which makes them think -Yes, this happens to me too! The music also played an important role to enhance the load shedding idea and the difficulties everyone faces during that time.”

    Emami CEO sales supply chain and human capital N. Krishna Mohan said, “Over the years, our brand Navratna Cool Talc has been successfully positioned as the “World‘s smallest A.C” that delivers the benefit of cooling. Hence, we found this creative idea for the commercial to be a highly relevant positioning for the brand. We hope, with this brand communication, to successfully connect with the target audience, especially those who do not spend their day under air controlled environs. With this TVC we hope to directly address a genuine problem of a common man‘s life.”

    The TVC will be presented to television‘s couch potatoes in India soon along with the brand new ‘Thanda thanda Cool Cool‘ TVC campaign featuring Bollywood biggie Shahrukh Khan.

    Orchard‘s clients include Godrej, Piramal Healthcare, Colors, Jyothy Labs, Eureka Forbes, Wipro, SAB Miller and Essilor.

  • CEAT Tyre launches its new TVC

    CEAT Tyre launches its new TVC

    MUMBAI: Safety is the key word for them who love driving in wet conditions especially for the rider who needs a good grip on the road in rains, safety is of utmost importance to the rider and ‘CEAT all season tyres provide him with it‘.

    The TV commercial is created by Ogilvy Mumbai.

    CEAT ED – Operations Arnab Banerjee said, “This is the first time that we are trying this technique, which will approximate a real view as seen by a biker on the road. We have a fantastic all season tyre which is excellent for wet conditions. We know how Indian roads are – there is absolutely no road sense. It‘s important to keep ourselves and everyone safe on the road during the monsoons, which is why the ‘CEAT all season tyre‘ is great. We never had a wet condition film. This is the first time we are doing such a thing and we are sure it will give our customers an additional assurance that they are safe on Indian roads even in wet conditions.”

    “We have focused on superior grip which is a major product benefit to the customer and therefore offer safety as a key consumer benefit; in this communication also you will see superior grip in wet conditions and how one can be monsoon smart using CEAT Tyres,” he added.

    “The communication is not limited only to a TVC. This time CEAT is launching a first-of-its-kind property called ‘CEAT monsoon smart‘,” added Tiwari.

    Talking about the TVC, Ogilvy Mumbai ECD Anup Chitnis said, “This is a new offering from CEAT and we therefore wanted to enhance what actually happens in rainy seasons, where the biker needs a good grip on the road. It‘s slippery and bikes try to avoid pot holes, so we thought it would be beautiful to show what the biker actually goes through and what he faces. Hence we came up with a script that shows the point of view of the biker in real conditions.”

    The commercial starts with the normal tyer‘s user who meets with an accident because of the tyer‘s bad grip in monsoon and then the ad showcases a CEAT Tyer user who has a ‘superior‘ wet grip.

    The brand will take the help of on-ground activation such as a Tyre Check-up Camp, a demo tool to showcase the wet grip Tyre and its benefits, and dealer level activation. The idea will also be extended to the digital medium extensively.

  • Volkswagen unleashes the powerful Polo GT TSI on Indian roads

    Volkswagen unleashes the powerful Polo GT TSI on Indian roads

    MUMBAI: Volkswagen which believes in ‘Maximum power, minimum consumption‘ has launched its new TVC.

    The TV commercial has been created by DDB Mudra

    Volkswagen Group India has launched Polo GT TSI ‘lives up to every bit of it‘ on 29 April. The car has 7-speed DSG (Direct Shift Gearbox) transmission, a first for small cars in India. With a 1.2 liter engine, the GT‘s power output boasts a surprising 77 kW @ 5000rpm and a maximum torque of 175 Nm @ 1500-4100 rpm.

    Talking on the launch, Volkswagen Passenger Cars MD Arvind Saxena said, “The new Polo GT TSI is the perfect answer to a lot of customer demands as it combines maximum power with minimum consumption. The whole campaign works on this idea and translates it in a creative and innovative way.”

    The TVC opens with a young boy mesmerised by his ‘Super Dad‘ who can do anything. He observes his father performing tasks everyday around the house. The TV commercial ends when the father‘s car is showcased, which is the ‘powerful‘ new Polo GT TSI and then it reveals why the son thinks his father is a superhero.

    Commenting on the film, Chairman & DDB Mudra Group CCO Sonal Dabral said, “It‘s always rewarding to create work for Volkswagen. An iconic brand with its own distinct voice of telling insightful human stories with wit and intelligence. This latest piece of work for the powerful Polo GT is one such story. We‘re very proud of this new TVC and I‘m sure not just Super dads, but everyone will fall in love with it.‘

    DDB Mudra Group executive creative director Louella Rebello added, “This one‘s been a joy to make. It‘s an endearing and fun way to say power and how that is interpreted through the eyes of a child.”

  • Worldoo.com launches its first TVC

    Worldoo.com launches its first TVC

    MUMBAI: Worldoo.com, an online ecosystem for kids launches its first ever TVC. The TV commercial is going to be aired today with the aim of targeting children between the age of 6-12 years and mothers.

    The commercial is conceptualised by Focus circle. The ad opens with children describing the features of the website. The site also provides children an opportunity to play games, watch videos, chat with friends, learn while having fun, earn stars, badges and also buy stuff from the Doo store and to participate in events as well.

    Focus Circle creative team including Nayan Bagawde and Deepak Band said “Creating communication for kids is always a challenge. They have short attention spans and have strong opinions about what they like and dislike. Worldoo.com as a platform involves a number of interesting aspects and highlighting all of them in 30 seconds was impossible. Hence, we chose not to talk about Worldoo‘s offering, instead we tried and teased the kid with words and expressions that intrigued them to find more about the site. The film is a collage of disorderly expressions constituting a Worldoo experience. We hope that the film will be a strong hook for kids, one that leads to a discovery in their actual game play in Worldoo.com.”

    The TVC campaign would be supported by focused marketing efforts and on-ground activations.

    “The sole intention of launching the TVC for Worldoo was that of inviting children to explore the unchartered territory of online ecosystem. Worldoo is a unique platform which showcases role play of kids without any involvement of parents‘, reinstating the fact that the platform is safe and is specially designed for kids to live, express and play. With the TVC we aim at reaching out to an audience spanning across metros, semi and non metros. We hope that we can hook the kids with the campaign and instil the sense of discovery in them” added Worldoo.com head experience and brand Harsh Wardhan Dave.

  • Policybazaar.com launches new TVC focusing on health insurance

    Policybazaar.com launches new TVC focusing on health insurance

    NEW DELHI: Policybazaar.com today launched a new television commercial campaign that will air from tomorrow focusing on the health insurance sector to make a correct decision on the policy consumers choose.

    The company which has been assisting consumers to make a correct financial decision for the last five years now aims to revolutionise the concept of health insurance by educating the consumer on the benefits of comparing coverage’s between various health insurance plans.

    The storyline and concept behind the theme is “comparing better than repenting” which highlights the benefits of comparing health plans before making a purchase decision. The main objective of the campaign is to provide a holistic approach to the consumers for comparing the benefits related to health insurance policies like any other insurance scheme to get the best package that meets the consumer’s health and financial needs.

    Brand at Policybazaar.com associate VP Anuj Bhagia said, “Our campaigns are aimed at creating awareness among consumers, enabling them to make an informed decision. While our previous campaign spoke about comparing car insurance policies to gain maximum benefits and rebates, the new campaign highlights the need to consider a health insurance plan that covers you for any unfortunate contingency. The theme of the campaign is that personal well-being should not be compromised in the name of ignorance.”

    Metal Communications cretive VP Siddharth Prasad said, “People do not know how to go about buying health insurance or what to look for in a policy. This TVC shows the dramatic awakening of a young man’s common sense in this respect. It’s set in a theatre, where the brand’s protagonist interrupts the movie to shock him out of his apathy and show him how to choose a health policy.”

    The theme of the campaign revolves around a couple in a movie theatre watching a horror movie, where they have a brief conversation about their health insurance policy. The wife who is seen to be not much interested in the movie tries to engage her husband in a conversation regarding health insurance policy. The husband on the other hand who is engrossed in the movie becomes disinterested but is enlightened by the main character “Maa” (mother) advising him to compare the insurances for better benefits before purchasing it.

    TVC Credits:

    Client : Policybazaar.com
    Brand Team : Anuj Bhagia, Associate Vice President, Brand, Policybazaar.com
    Agency : Metal Communications
    Creative Chief : Narayan Kumar
    VP, Creative : Siddharth Prasad
    Business Handling : Ambarish Ray
    Production House : Soda Films
    Director : Jayant Rohatgi

  • Red Bull launches its new TVC

    Red Bull launches its new TVC

    MUMBAI: The energy drink Red Bull has rolled out its new digital campaign in India. The brand believes “they give wings to people who want to be mentally and physically active and have a zest for life.”

    The TV commercial opens a window to discover the world of Red Bull and through Twitter hash tag #GivesYouWings at the end of the TVC.

    The digital ad is a compilation of moments with Red Bull athletes who are on the edge of performing the difficult stunts and artists from across the globe. The TVC has showcased different games like kayaking, wake boarding, cliff jumping and air borne stunts etc.

    The campaign also communicates the enabling message of giving wings which says, “The challenge of my life is to find out how far I can take it, the only thing you can think of in that moment is right there. If you believe in it then anything is possible”.

    The commercial captures the world‘s foremost free-running athlete Ryan Doyle at the Taj Mahal while also capturing several other international Red Bull athletes, including Formula 1 triple world champion Sebastian Vettel, living in the moment of their big challenge and eventual triumph.

    The ad is a testimonial of the Red Bull athlete and artist‘s inspiring journey and it is set to the track ‘Outro‘ by French band M83.

    The creative agency behind the campaign is and it is produced by Red Bull Media House Archives.

    The Beverage is active on a social platform like Twitter and Facebook, where in Facebook – the social media network giant has 38,179,472 likes and 1,022,453 followers on Twitter.

    The brand has various products like Red Bull Energy, Red Bull Sugarfree, Red Bull Cola, Red Bull Energy Shot, Red Bull Sugarfree Energy Shot, Red Bull Media House, Red Bull Signature Series, Red Bull Racing, Red Bull TV and The Red Bulletin.

  • Medimix Prickly Heat Powder launches TVC

    Medimix Prickly Heat Powder launches TVC

    MUMBAI: Cholayil who is known for its ayurvedic Soap has come up with the latest TV campaign for its new product prickly heat powder.

    The TVC has been conceptualised by Creativeland Asia and produced by Equinox. OMD India is the media agency for the brand.
    The ad opens to a sequence where a child is troubled by the prickly heat of the summer and is depicted more like a monkey in the school as he is busy itching all over his body. This sequence continues for a couple of days.

    Finally on the third day he gets relief from the prickly heat through Medimix powder‘s powerful NOK (Natural Organic Khus) formula.
    The product is carrying the tagline – “3 din wala ayurvedic formula.”

    The ad basically conveys the message as to how the three day NOK formula helps to resolve the problem of Prickly Heat.
    Cholayil had launched its flagship brand Medimix more than four decades ago.

    Commenting on the marketing initiative, Medimix brand manager Subarna Sen says, “With 3-4 players in the prickly heat category, it was a challenge to make a differential product-literally a David vs Goliath position. We had to market our product in such a way that no other products have been marketed in the same category.”

    “Today’s consumer indeed is the king and wants something new every other time. He/she is at the disposal of something new every day. Medimix being Ayurvedic, brought this product in the same line, in sync with the Ayurveda. NOK (Natural Organic Khus) formula was the main base of the marketing communication. Also, the monkey factor was brought in to bring that sense of humor so that the ad creates a rapport with the viewers”, added Sen.

    Commenting on the TVC, Creativeland Asia executive creative director Anu Joseph says, “We had to do something clutter-breaking and memorable in a category which is quite sterile in its communication. I believe we have created something that is simple, evocative and effective using a powerful insight.”

    The campaign will be spread across two months with the launch of this TVC during the summer season. The campaign will be further supported by on-ground activation, print ads and radio commercials.

    The TVC campaign will be telecast across Hindi GECs and other lifestyle channels. Radio campaign will be focused on tier 2 / tier 3 markets. Cholayil is also adopting experiential marketing with brand experience that will be provided through sampling across various touch points.