ITV

Tag: TVC

  • Honda’s launches TVC for new entrant Dream Neo

    Honda’s launches TVC for new entrant Dream Neo

    MUMBAI: Dentsu Marcom has rolled out a new TVC for Honda‘s Dream Neo, which went on air on 8 August. The TVC titled Apni Film Ka Superstar announces Honda‘s new offering which aims at getting a better foothold in the entry level of two-wheeler market.

    The ad film showcases a man saying, “Ye meri phillum hai aur iss phillum ka main Superstar hoon.” The TVC shows this man getting ready for his act, by donning the sun glasses and jacket which says Horn Ok Please. He then says that when he gets on his Dream Neo, the stellar features of the bike help him feel on top of the world to the extent that all the villains in his life appear like small time rowdies.

    We see a testimony of this when he rides past the kanjoos lala whose vehicle is broken and the throttle of the Dream Neo makes his hat, umbrella etc. fly away, much to the angst of the lala. Similarly we see him conquer the badnaam traffic and zaalim raaste.

    In the end we meet ‘Mrs Superstar‘, who comes down to welcome him home. As he asks her “Phillum chale?” and she replies saying, “Apni phillum itni achchi toh auron ki kyon dekhe?”

    The film ends with the tagline “Dream Neo, Bano apne phillum ka superstar”

    According to Titus Upputuru, “Dream Neo is meant for the mass segment, for men whose lives are laden with hardship. The TVC helps this man picture himself as a hero. We shot this in the interiors of Gujarat.”

    Dentsu Marcom VP planning Anand Murty said, “In our visits to markets across the country, we didn‘t just meet ‘consumers‘ but met personalities and characters. We didn‘t just hear about ‘a day in the life of‘ but heard stories, accounts and carefully crafted dreams. And these accounts, these stories were told in a voice that was assured, strong and determined to make it to the top. So we crafted this little story about a man who with his bike feels like a superstar.”

    “I am confident that the new TVC of Dream Neo will create a top of the mind recall with its out-of-the-box and local customer centric theme,” added Honda Motorcycle and Scooter India VP sales and marketing Y.S. Guleria.

  • DDB Mudra launches a TVC for Big Bazaar on the occasion of Independence Day

    DDB Mudra launches a TVC for Big Bazaar on the occasion of Independence Day

    MUMBAI: DDB Mudra Mumbai unveiled its new TVC for Big Bazaar‘s campaign Mahabachat- Ab Paise Ka Power Badhega (which includes sales and discounting schemes) in Hindi.

    The 30 second ad film, produced by Whodunit Films and directed by Anand Karir, has been created for the brand‘s six day event and is being broadcast before Independence Day which showcases people buying huge volume of products because of its scheme.

    According to the brand its challenge was to attract customers who are reducing their spending due to increasing inflation. The brand is eyeing such customers on Independence Day whose wallet has been shrinking.

    Talking about the TVC, DDB Mudra Mumbai senior creative director Anand Karir said, “In today‘s time, the consumer is constantly feeling that the value of the rupee is dipping and hence everything is becoming more and more expensive. Our idea was to communicate to the customer that Mahabachat, with its offerings at rock bottom prices, is here to pump up the power of their money. The jingle “Har koi Raaj karega, dil ki aaj karega…” complemented by shots of people who have shopped for insane amount of stuff from Big Bazaar attempts to communicate the same in a simple and engaging manner.”

  • Horlicks Nutribic invites consumers to unveil new TVC

    Horlicks Nutribic invites consumers to unveil new TVC

    New Delhi: Horlicks Nutribic- one of the latest offerings from GlaxoSmithKline Consumer Healthcare, is taking an interesting route to engage with consumers online. As part of the launch plans for its new campaign, the brand has announced a contest on Facebook asking consumers to guess the storyline of the TVC.The contest, live on the brand'sFacebook pagesince August 5, 2013, posts several clues about the new TVCthat will help users guess the story line of the new TVC.This contest ends on August 8, 2013, post which the new TVC would be unveiled.

    Post the TVC launch, the second phase of the contest invites consumers to interact with the TVC in an exciting way, for a chance to grab multiple prizes.

    Commenting on the new campaign,Mr.Jayant Singh, EVP, Marketing, GlaxoSmithKline Consumer Healthcare India said, "Horlicks Nutribic is arange of Digestive biscuits targeted atworking people who spend long hours and often lack the right snack options at work.This particular consumer group spends a lot of their surfing for information and entertainment online. This campaign, along with the contest, will surely engage our consumers and drive participation in unveiling our new television campaign."

    For details, please visit: https://www.facebook.com/HorlicksNutribic

  • Manthan- A trip down memory lane

    Manthan- A trip down memory lane

    MUMBAI: The story of women farmers which started with the Gujarat Co-operative Milk Marketing Federation‘s (GCMMF) ‘Manthan‘ ad in 1996 has now been re-created in the new Amul TVC. The ad is an extension from the previous campaign, where women are shown to be multitasking and handling more than just routine domestic work.

    The ad shows the progressive journey of women – from looking after cattle to studying and teaching in management colleges to even financing their children‘s education abroad.

    The earlier campaign was based on the 1976 National Award winning movie ‘Manthan‘ directed by Shyam Benegal which was sponsored by 500,000 farmers of Gujarat, constituents of the GCMMF. And to revive this great story of success, GCMMF created a TVC titled Manthan in 1996 (http://www.youtube.com/watch?v=RW9DSUbZX34) with the song – ‘Mero gaam kathaparey‘.

    The ad was a specially created film which incorporated clips from the movie – Manthan, featuring actor, Late Smita Patil. The commercial celebrated the economic independence of women farmers, thanking the co-operative movement by Amul India.

    In 2011, GCMMF produced another version of the commercial called Manthan (http://www.youtube.com/watch?v=Bma1OE4sMVc) which was conceptualised and executed by Draftfcb Ulka.

    The earlier TVC showcased how women in rural villages have become entrepreneurs by supplying milk to millions in India with the help of Amul India. The advertisement was unique as it drew a parallel between the rural and urban lifestyle.

    The new campaign (http://www.youtube.com/watch?v=Hv0hzVTfHkY) for Amul India shows the appropriate model for rural development and especially the advancement of women farmers.

    Draftfcb Ulka chief operating officer Nitin Karkare said, “The new TVC is an extension of the earlier versions. While, the earlier ones were about the whole journey, right from the milk collection, processing to delivery to the urban homes, the latest TVC celebrates women empowerment. The idea is to showcase men acknowledging women as financially independent and celebrating their role as the Shethani.”

    “The core objective was to communicate – ‘AMUL – A co-operative movement that empowered 35 lakh women farmers.’ And thus bring alive the societal impact of the cooperative movement. Our primary targets are opinion makers and housewives.”

    When asked if the account was on pitch basis, Karkare added, “No campaign for Amul is a pitch. The brands are clearly aligned between the two agencies which build a strong sense of ownership and accountability with the agencies. We are promoting this commercial mainly via television supported by Digital.”

    The latest TVC, directed by Subodh Poddar, has composite lyrics – ‘Mari Bairi Bani Sheethani‘(My wife is the head of the family and business) and ‘Mare ghar jhanjar laxmi ke baje‘ (in my house, the bells of wealth ring) which symbolises success. The foot tapping music has been composed by Umesh.

    The TVC merges the commercials from 1966 to 2011 and showcases the gradual progress of women from homemakers to entrepreneurs.

    GCMMF managing director R S Sodhi said, “We are extremely proud of the Amul journey so far and the role played by women in managing the dairy cooperatives. This film is an attempt to celebrate their contribution and demonstrate their capabilities to the urban world.”

  • New Chingles TVC does a googlee to create laughter

    New Chingles TVC does a googlee to create laughter

    NEW DELHI: The fifth television commercial in the row of ‘Aaj Lee Kya’ campaign for the mini chewing gums brand ‘Chingles’ of Dharampal Satyapal Group is a call to the audience to break the monotony of their daily rut and infuse a little laughter and light-heartedness in their lives with some harmless pranks on friends, family and colleagues.

    The TVC for Chingles established under the flagship of Pass Pass is positioned as anecdote to seriousness and a brand full of life and laughter.

    The “Aaj Le Kya” campaign is created by Dentsu Marcom Pvt. Ltd. The campaign embarks by releasing TVC followed by Digital, Radio, BTL activations & POP materials.

    Commenting on the campaign, DS Group Sr GM marketing Rajeev Jain said, “We realise the need of humour and fun in today’s debilitating lifestyle. Therefore, the campaign is inspired by the comic legend Charlie-Chaplin and has a retro flavour to it, which is sure to tickle some funny bones. The Lee brothers characterized in the campaign bring wind of laughter with their unique appearances and innocent yet hilarious plots.”

    He added, “Through this campaign, we are particularly targeting audience between 15 to 24 years and using 360 degree approach to promote the campaign.”

    This time the Lee brothers redefine the good old trick to make the guy look like a fool in front of his love interest by a playful prank filled with cuteness and innocence. The film begins with a bright sunny day and Googlee is watering the plants in the garden calling out Julee’s name, who comes out to the balcony, followed by the two of them smiling at each other like modern day Romeo and Juliet. The Lee brothers mischievously watch the love birds and set the action by stepping on the hosepipe cutting down the water supply. When Googlee attempts to check the pipe for the water by looking and blowing into it, there is a sudden water supply into the pipe giving Googlee a big fall and leaves Julee laughing and mocking him. Thus, Unglee & Khujlee pull a fast one on the poor Googlee. The TVC implies the harmless fun, Chingles instigate in your life.

    Creative Credits:
    Creative Agency: Dentsu Marcom
    Account Management: Sunita Prakash, Payal Dhawan, Dhruv Lavania
    Planning: Narayan Devanathan, Rabia Sooch
    National Creative Director: Titus Upputuru
    Creative Director: Abhinav Karwal
    Art Director: Sumit Vashisht
    Copywriter: Titus Upputuru, Anish Nath, Kapil Rana
    Director (of the film): Amit Sharma
    Production House: Chrome Films

  • Jayalakshmi Silks ropes in Dentsu for stronger brand campaign

    Jayalakshmi Silks ropes in Dentsu for stronger brand campaign

     MUMBAI: Expect a new TVC for Jayalakshmi Silks soon. This Kochi based textile retail brand has handed over its creative mandate to Dentsu Communications, which will work at taking the product advertisement one notch above.

     

    Dentsu was invited by the retail brand to handle their creative to attract more customers and build the next phase of the brands communication. “We are extremely upbeat about our Kochi operation. Jayalakshmi Silks is our second win after we won Jos Allukas as our first account. We are glad that we are partnering Jayalakshmi Silks, which is a brand of great repute in Kerala,” said Dentsu Communications CEO Arijit Ray.

     

    Dentsu Communications will take the brand on its next level of growth. Dentsu Communications national planning head Suresh Mohan Kumar added “Jayalakshmi is one of the strongest retail brands in Kerala. We are proud to partner them in taking the brand on its next level of growth.”

     

    The retail brand is looking at a total revamp of their brand communications. “We wanted a creative agency that could understand and cater to our exact needs. We have a distinct position in the category and to help maintain this leadership stance we have roped in Dentsu Communications,” informed Jalayalaksmi Silks managing partner Govind Kamathon.

  • Aquaguard now asks consumers to listen to ‘Sehat Ki Awaaz’

    Aquaguard now asks consumers to listen to ‘Sehat Ki Awaaz’

     MUMBAI: Health has its voice, listen to it. This is what the new TVC of Aquaguard, ‘Sehat Ki Awaaz’, conveys to its consumers. The new ad campaign by Eureka Forbes is a step towards positioning Aquaguard ‘Paani Ka Doctor’ to ‘Healthiest Water on Earth.

     

    The TVC hits on where it hurts the most to any mother- ‘Her unhealthy child’. The TVC shows a doctor educating the mother about the new technologies that Aquaguard uses to ensure good health of its consumers.

     

    The ad campaign educates consumers about the various nutrients available in drinking water, essential for good health.

     

    “Water contains important minerals like calcium, sodium, potassium, magnesium and many more which are unequivocally essential for human health. Eureka Forbes believes that pure and safe drinking water is birthright of every individual and Aquaguard is our offering to the huge consumer base,” says Eureka Forbes CEO direct sales and marketing head Marzin R. Shroff.

     

    The new TVC positions Aquaguard as the ‘Healthiest Water on Earth’. “Aquaguard has not only emerged as leader but ultimate solution provider in the area of drinking water. The brand was positioned as the Expert Advisor and hence derived to the positioning of Paani Ka Doctor. To reinforce this change from ‘Purity to Nutrition’, ‘Aquaguard Paani ka Doctor’ has now positioned itself as the ‘Healthiest Water on Earth’. Aquaguard’s new communication will play catalyst in creating awareness among consumers about the health benefits associated with drinking water,” informs Triton Communications CEO and NCD Renton D’Sousa.

  • ITC Classmate’s new TVC celebrates ‘uniqueness’ in every child

    ITC Classmate’s new TVC celebrates ‘uniqueness’ in every child

    MUMBAI: It is at a tender age of 9-10 years that children first start interacting with a pen to write. This is also the time when they try to create their unique signature which is as unique as the individual. ITC Classmate‘s new TVC, focuses on this aspect of childhood. ‘Signature‘ which is the central theme of the new ITC Classmate commercial is all set to be aired on 2 July.

    The new campaign is the next logical step in the communication continuum, taking forward the current brand campaign- ‘Because you are one of a kind.‘ The TVC has been conceptualised and created by Rediffusion Y&R and will be launched in two languages – Hindi and Tamil. While the Hindi TVC adorns lyrics penned by the legendary Padma Bhushan Gulzar, the Tamil TVC is embellished with lyrics penned by six times National Award winner Vairamuthu.

    The theme campaign comprises three commercials of 60, 40 and 30-second durations. The TVC creatively amplifies a “Signature/Dastkhat”, which is almost the beginning of a new life stage – where the pen becomes a trusted honest companion, almost like an instrument of empowerment.

    “Classmate has always endeavored to recognise, nurture and celebrate the uniqueness of every child. “We decided to take the concept of ‘uniqueness‘ forward by exploring what is that one thing in every child that is the most obvious manifestation of his/her own uniqueness,” ITC Stationary Business marketing manager Karan Kumar.

    The ad is a simple insight into the way every child writes his/her name. “The ad concentrates on the unique signature that every child always wants to create, almost like a master-piece, developed after many rounds of secret iterations. This stands as an outward representation of every child‘s uniqueness. It is this powerful simplicity of the child‘s endeavor that we wanted to capture,” he informed.

    “We are proud and happy that we have worked with Gulzar and Vairamuthu, both extremely acclaimed writers, to capture the powerful yet innocent emotions of children during this pursuit, in an extremely important life-stage.”

    The film opens on Tara, a young girl who grows up in the hills. Standing on the cusp of childhood and adolescence as she does, Tara is earnestly trying to create her own unique signature – an identity that represents her and her unique individuality. While at it, she‘s very protective, almost zealously guarding her various iterations from everyone around her; it is almost her own very secret which she wants to reveal only once she has masterfully crafted it. She finally finds her inspiration at the local community festival where the swirls of ribbons set against all the festivities, inspire her to her final flourish.

    The national television campaign will be supported extensively by digital and social media marketing; consumer activations and engagements, besides a slew of school connect programmes.

  • Dabur launches new packaged fruit juice

    Dabur launches new packaged fruit juice

    MUMBAI: Dabur India, the natural packaged foods company has announced the launch of a new sub-brand in its packaged fruit juice category – Réal SupaFruits.

    This is for the first time that juices are being launched for Indian consumers. The range is being launched with two variants — Réal SupaFruits strawberry-plum and Réal SupaFruits goji berry-pink guava.

    Dabur India, brand head – Réal, Harsh Takru said, “Réal enjoys great equity with consumers when it comes to Fruit Nutrition. At Réal we have always striven to provide our consumers with the most nutritious and delicious fruit experiences. The core range Réal Fruit Power addresses daily fruit nutrition needs while Réal Activ caters to functional health seeking young adults. Réal SupaFruits will provide Superfruit nutrition to consumers seeking exotic fruit experiences.”

    The brand is promoting Réal with the latest Hollywood movie ‘Man of Steel‘, where consumers can SMS and stand to win Man of Steel‘s goodies.

    “Through this tie-up, Réal aims to drive its association with goodness and the positive power of fruits. With Man of Steel appearing on Réal Fruit Juice packs, we aim to take this message to a whole generation of our younger consumers,” Takru added.

    The brand will be launching a TVC, conceptualised by Lowe Lintas and Partners which will go on air in July, predominantly in niche channels as well as a few GECs.

    An official confirmed that they have begun with the promotion and doing product placements in store visibility campaign across the major cities to be followed up with a robust sampling exercise. The brand is also running a trade activation to familiarise and educate the trade about super fruits.

  • Reminiscing lovely Roohafza moments

    Reminiscing lovely Roohafza moments

    MUMBAI: Hamdard‘s division Roohafza launches its new activation campaign ‘My Roohafza story‘. The Brand invites its consumers to share their moments of indulgence with Roohafza. The participants stand a chance to be featured in upcoming Roohafza television commercials.

    Elaborating on the idea behind the campaign, Hamdard senior GM and head marketing Tarundeep Singh Rana says: “Millions of consumers over the last 10 decades in India have grown up with Roohafza. It‘s a brand that is very dear to Indians and everyone has their own fond memory of Roohafza. Thorough this campaign we seek to capture these stories and make them a part of the brand history.”

    The TVC is conceptualised by Triton Communication, Delhi and features actress Ragini Khanna who talks about Roohafza moments that are worth reminiscing. The brand has launched a 360 degree campaign targeting all spheres from Television, to print; from radio to Outdoor marketing across India.

    The brand is also exploring the digital platform though its official Facebook page which has already garnered 81,000 likes.

    The campaign will be phased out in two stages. The first stage allows consumers to send in their Roohafza stories through SMS, email and Facebook. The second stage involves venturing into the print media and OOH media space in order to announce the winning stories.

    Triton Communication Delhi branch head Rohit Madhusudhan says: “Roohafza is a heritage brand and every generation will have stories and memories associated with the brand. We wanted them to come out and share with us the stories they have.”

    Interestingly, one of the most popular and loved brand Maggie noodles had earlier launched a similar campaign Main Aur Meri Maggie which proved to be a mega success. Let‘s hope this campaign works wonders for Roohafza as well.