ITV

Tag: TVC

  • Catch Spices captures the life of Indian women

    Catch Spices captures the life of Indian women

    MUMBAI: To add more spice to your life, Catch Spices, has announced a new brand strategy with the positioning, ‘100% Indian Woman Ka Match Sirf Catch’.

     

    The new campaign conceputalised by Everest Brand Solutions focuses on contemporary Indian women and is designed with the objective to establish an emotional connect with them.

     

    Everest Brand Solutions NCD Rahul Jauhari said: “We took the category and the Indian lady very, very seriously. Hence, unlike the song and dance sequence films that are rampant in the category, the Catch Spices campaign acknowledges and applauds the demanding and discerning nature of the contemporary Indian housewife.”

     

    The new TVC emphasizes on the fact that very few things in life give us 100 per cent satisfaction, something that a brand like Catch guarantees as well.

     

    The campaign features Vidya Balan, who is an ideal example of the multifaceted Indian woman. She juggles between various responsibilities of life and still manages to give her best to whatever she does.

     

    Dharampal Satyapal (Foods Division) associate business head OP Khanduja said, “Through our newly adapted brand strategy we aim to reach out to the contemporary Indian women of modern India. This campaign will feature Vidya Balan, who has worked her way into stardom and in many ways defines the qualities of the 100 per cent Indian woman. This will be a major step forward in establishing Catch as a brand in the hearts and minds of consumers across India and will be an important marketing initiative for Catch. This will go a long way in stamping its superiority over the competition”.

     

    The film, in a lighter vein, shows an ambitious Vidya talking about what she had wanted in life and how much she has achieved so far. In the final analysis, she gives 100 per cent score to Catch Spices. Everest Brand Solutions COO Naveen Saraswat added: “The objective was to establish an emotional connect with the Indian woman and win her heart. This campaign puts the focus on the contemporary Indian woman.”

     

    The campaign embarks by releasing TVC followed by print ads, POS materials, outdoors, engagement plan etc.

  • Colgate launches new integrated marketing campaign

    Colgate launches new integrated marketing campaign

    MUMBAI: Colgate-Palmolive (India) has unveiled a new integrated marketing campaign for Colgate Sensitive Pro-Relief.

    According to the Colgate spokesperson, a survey was conducted by Colgate-Palmolive (India) Limited and Nielsen which revealed that sensitivity is one of the top oral care problems and is faced by 40 per cent Indians. The new campaign has been conceptualised on the core insight that consumers tend to believe that they can cope with tooth sensitivity by giving up hot/cold/sour food items or drinks.

    The campaign is executed by Red Fuse Communications, a Y&R agency dedicated to servicing Colgate-Palmolive (India). Red Fuse Communications national director planning Zubin Tatna says, “A nice, hot cup of tea adds freshness to our mornings and keeps us invigorated during the day. For Indians, tea is an integral part of our daily lives. Unfortunately, those who suffer from tooth sensitivity tend to quit tea and other food items that aggravate the problem. Based on this insight, the new integrated marketing campaign aims at communicating the message that Colgate Sensitive Pro-Relief provides instant relief from sensitivity while allowing you to continue enjoying your favourite food and beverages.”

    On the campaign, Colgate’s spokesperson says, “As market leaders, it is our constant endeavor to innovate and revolutionise the oral care category. Today, consumer trends are changing every day and the market is opening up to newer opportunities. Integrated marketing campaigns have to combine brand messages with newer ways of connecting with consumers.”

    Colgate Sensitive Pro Relief was launched in 2011 and then, the IMC campaign flagged off with a TVC featuring real-life consumers sharing their tooth sensitivity problems. The TVC captured their positive reactions after the use of the toothpaste on the spot, thereby highlighting the instant relief providing property of it.

    He adds, “Our newly launched integrated marketing campaign, this November, is centered on the significance of tea in our lives. Building on this facet of the consumer’s lifestyle, the campaign acknowledges the fact that sacrificing tea is not an option, even while dealing with sensitivity. Poor oral hygiene and eating habits are key reasons for sensitivity.”

    The integrated marketing campaign will be supported by a vibrant mix of communication and activation through various vehicles of mass media such as TV, print, digital, radio, retail and other professional channels.

  • Vodafone’s new TVC cashes in on the joy of ‘sharing’

    Vodafone’s new TVC cashes in on the joy of ‘sharing’

    MUMBAI: The best way to tap young customers is by showing their stories in the most fascinating way. Vodafone’s new television campaign, “made for sharing” is doing just that.  It is inspired from the life of youngsters and how they share every moment of their life on the internet.

    The TVC is created by Ogilvy Mumbai and produced by Good Morning Films.

    The commercial chronicles the life of a girl who is sad because she has broken up with her boyfriend. But over the course of the film, she recovers from the heartbreak as she starts having fun with her friends and living her life. During the period of recovery she shares all her feelings – the sadness, hanging out with her BFFs, the joy of taking a holiday, singing, shopping etc – through status updates, Instagram pictures and video uploads using Vodafone’s mobile internet.

    The TVC is a testament of how important ‘sharing’ is to a youngsters’ lives and how Vodafone with 24×7 internet connectivity is made for young people.

  • Honda CB Trigger TVC lures the youth, ask them to ‘Untame’

    Honda CB Trigger TVC lures the youth, ask them to ‘Untame’

    MUMBAI: With a new TVC, Honda aims to strengthen its 150cc sports bike segment. The automobile manufacturer is now positioning its new offering CB Trigger as ‘fun of riding for the youth’.  

    Created by Dentsu Marcom, the 30 second TV campaign showcases a young man’s life filled with dilemmas. How it is not in his control and how everyone in his generation is pressed to be put through a factory of conformity. Honda CB Trigger through the campaign, says ‘No More.’ The new TVC calls the youth as it asks them to ‘Untame’.

    The film starts with the backdrop of a jingle (about a domesticated ‘cutie pie’), where the protagonist is being tamed by his friends, girlfriend and other members of the society in their own ways. The voice over in the background asks: “Do they make my choice? Do they define my life? Do they make my destiny?” Honda’s new bike is trigger for him to realise that enough is enough and he breaks the shackles of society saying: “I don’t belong to them. I belong to myself.”

    “The new CB Trigger combines the raw power of 150 cc and macho styling. So we asked, ‘Why tame yourself?’ Youth enjoy college life and the life after because it seems to liberate them from the 12 years of schooling. Little do they realise that there is another kind of schooling that follows them in these and the following years. Fact is, people around you continue to teach you, what is cool, what isn’t, they tell you that you must join a gym, build your muscle, party hard etc. The new CB trigger gives them a physical tool to break out of all this and live by themselves,” said Dentsu Marcom national creative director Titus Upputuru.

    Commenting on the campaign Dentsu India executive vice president and national planning director Narayan Devanathan said: “The simple but key insight into the life of the 18-year-old prospective biker is this: at a time when the 18-year-old is tasting freedom for the first time, the shackles of conformity try to bind him, hold him back, and worse, define him for who he really is not. Along comes Honda to remind him that there is indeed a time and a place to become domesticated. And that the new Honda CB Trigger is here to take him far, far away from them.”
     

  • Close Dentsu creates new campaign for Maruti Suzuki

    Close Dentsu creates new campaign for Maruti Suzuki

    MUMBAI: The campaign conceptualised by Dentsu Creative Impact aims to launch Stingray as a stylish, premium offering for the youth of today.

     

    The agency’s approach for the campaign is to understand the audience well before the communication started. The youth who is experimental, always hungry for more and wants to make the most of his/her life. In a nutshell, he/she wants ‘everything’ from life.

     

    On the campaign Harish Arora, NCD, Dentsu Creative Impact NCD Harish Arora said: “Pick any youth today and just peek into his car… you find Pizza boxes, cans, ties, shirts, shoes inside. Simply put, the youth today practically live out of their cars, the car is more than just a mode of transport, and it’s their world today.  Our idea was to take this insight to the next level and hence the idea – ‘My thing. Everything.’ We wanted our TG to see the TVC and relate with the various situations as each of them is a slice of his life.”

     

    Two films were created for the campaign. Both the films showcase how Stingray plays many roles in the life of our youngster – it is his café, his disco, his wardrobe, his work station, his shack and so on.

     

    Dentsu Creative Impact branch head Amit Wadhwa added: “We are talking to the ‘everything generation’. And the one partner for them in everything they do, are their cars. With Stingray being designed keeping the youth in mind, we brought it alive through the idea – everything about me packed in one.”

     

    Apart from television, the campaign will be available on print, digital, outdoor, POS.

    Maruti Suzuki India AGM (marketing) Thomas Cheriyan said: “Maruti being the leader in the automobile segment caters to a wide range of customers cutting across various markets and various segments. With the launch of the Stingray, which is a stylish, premium offering, we wanted to target the younger audience while retaining the core values of Maruti. The campaign has also been made accordingly, showcasing how the car fits into the life of today’s youth – work, personal life, friends, family etc.”
     

  • Stay in tune with your friends with Line, Katrina

    Stay in tune with your friends with Line, Katrina

    MUMBAI: Star power surely works! And thus Line Corporation, that operates Line, a free call and messaging app, launched a new TV commercial recently that features actor Katrina Kaif, who is trying to woo users with stickers.

    Yes, the company has come up with two ads of 40 seconds and 20 seconds that have been created by Hakuhodo Percept, Delhi to present to the audience the sticker language.

    This time, Katrina is seen in a coquettish mood where she is trying to spark a playful conversation with a French man using Line messaging application. The ad campaign captures the quintessence of displaying emotions, defying the barriers of language and hitting off a romantic encounter using exciting new series of stickers on the app.

    The story begins with an attractive French man trying to woo Katrina to spend a romantic night in town, but language becomes a barrier and he leaves Katrina puzzled. The story develops as Katrina switches to stickers on LINE and drops cues to the French guy who then uses his charm to impress her with his witty selection.

    The ad features visually alluring effects on screen while Katrina and the French man continue sharing stickers with each other. The commercial highlights the new way of sharing emotions through personalised stickers to spark off conversations between users on Line. The TVC unfolds with a vibrant background score that lingers on.

  • Dell launches campaign to inspire youth

    Dell launches campaign to inspire youth

    MUMBAI: Dell India has kicked off a new ‘Celebrate Dell Se’ campaign for the festive season with the ‘Hint a Gift’ television commercial for its Inspiron series of Notebooks.

     

    It aims to inspire youth to do kuch bhi to get a Dell Inspiron. The New Dell Inspiron TVC promotes its latest range of touchscreen laptops as the ultimate machine to fulfill the creative aspirations of the youth.

     

    Dell India marketing director Ritu Gupta says: “Inspiring customers by providing them with technology that gives them “the power to do more” has always been one of Dell’s biggest goals. Building an emotional connection between our customers and technology is integral to Dell’s branding strategy. In line with our on-going Achievement “I can do kuch bhi” Campaign, we decided this festive season to inspire the youth with the idea that they have the power to get what they want by hinting to their loved ones on their preferred gift for Diwali, which in this case is the Dell Inspiron range of touch laptops.”

     

    Grey Worldwide has conceptulaised the campaign and the creative team has tried to connect with the consumer on a much deeper and emotive level.

     

     “When we looked at Dell’s core TG – the youth, and their changing dynamics, we had our task cut out. Today’s youth does not humbly accept whatever gift they get. They are willing to ask for a gift of their own choice, one that they believe will help them further their dreams and ambitions and achieve all they set out to do. Openly dropping hints to their loved ones about gifts they would prefer has become a common practice. It is this insight that inspired our communication idea. The result is our latest campaign – This Festive season, do kuch bhi to get a Dell Inspiron,” said Grey Bangalore group creative director Ram Jayaraman.

     

  • Go natural!

    Go natural!

    NEW DELHI: Veet, one of the leaders in depilatory products, has recently launched a new “Naturals” hair removal cream range. Enriched with 100 per cent natural extracts and formulated with mild and refreshing, nature-inspired fragrances, the new product is a premium and naturally enhanced solution for getting smooth and glowing skin.

    The range will be available in two variants – with papaya extracts for normal-dry skin and with camellia seed oil extracts for sensitive skin. And considering India to be an important market, the range has been first launched in India, before an international roll-out across countries.

    A 360-degree marketing campaign to promote the new range has been launched led with a new TVC starring the brand ambassador of Veet and Bollywood’s reigning actress – Katrina Kaif. In line with the premium beauty codes owned by Veet, the commercial reaches out to savvy women looking for a naturally enhanced hair removal experience.

    The TVC challenges the realms of possibilities by transporting her into an imaginary world of dreams, where nature magically surrounds her and grants her the goodness of its special ingredients, making her skin smooth and glowing, gently.

    Talking about the new range, RB India managing director Akhil Chandra said, “Innovation forms the core of our DNA and being the market leader, we believe it is our responsibility to deliver better solutions to our customers. Our new Veet Naturals range combines Veet’s expertise at hair removal with the goodness of 100 per cent natural extracts, leaving skin smooth and glowing. Plus, this breakthrough innovation is infused with refreshing, nature-inspired fragrances and formulated with a superior technology that ensures a pleasant hair removal experience like never before. We have a robust 360 degree marketing campaign panning across print, digital, and TV, led by our new TVC starring our brand ambassador, Katrina Kaif.”

    The new range is available in two pack sizes of 25gms and 60 gms, priced at Rs 60 and Rs 100 respectively.

  • Go natural!

    Go natural!

    NEW DELHI: Veet, one of the leaders in depilatory products, has recently launched a new “Naturals” hair removal cream range. Enriched with 100 per cent natural extracts and formulated with mild and refreshing, nature-inspired fragrances, the new product is a premium and naturally enhanced solution for getting smooth and glowing skin.

    The range will be available in two variants – with papaya extracts for normal-dry skin and with camellia seed oil extracts for sensitive skin. And considering India to be an important market, the range has been first launched in India, before an international roll-out across countries.

    A 360-degree marketing campaign to promote the new range has been launched led with a new TVC starring the brand ambassador of Veet and Bollywood’s reigning actress – Katrina Kaif. In line with the premium beauty codes owned by Veet, the commercial reaches out to savvy women looking for a naturally enhanced hair removal experience.

    The TVC challenges the realms of possibilities by transporting her into an imaginary world of dreams, where nature magically surrounds her and grants her the goodness of its special ingredients, making her skin smooth and glowing, gently.

    Talking about the new range, RB India managing director Akhil Chandra said, “Innovation forms the core of our DNA and being the market leader, we believe it is our responsibility to deliver better solutions to our customers. Our new Veet Naturals range combines Veet’s expertise at hair removal with the goodness of 100 per cent natural extracts, leaving skin smooth and glowing. Plus, this breakthrough innovation is infused with refreshing, nature-inspired fragrances and formulated with a superior technology that ensures a pleasant hair removal experience like never before. We have a robust 360 degree marketing campaign panning across print, digital, and TV, led by our new TVC starring our brand ambassador, Katrina Kaif.”

    The new range is available in two pack sizes of 25gms and 60 gms, priced at Rs 60 and Rs 100 respectively.

  • Fevicol spreads togetherness with its elephant mascots

    Fevicol spreads togetherness with its elephant mascots

    MUMBAI: They have endorsed the message of togetherness for last many years. Now, Fevicol, the largest selling brand of adhesives in India, has rolled out its third edition of the animated TV campaign series to connect with its audiences during festive season.

    For the third edition of the TVC developed by Ogilvy & Mather, the communication has taken a step further to reinforce the ‘strong bond of togetherness’. What is working for the brand is the clever use of Fevicol mascots – the elephants. O&M has clubbed the interesting concept with animation advertising that has brought its elephants to life, thus growing its connect with the audience. The animated elephants have kept the wit and humour quotient intact as always in a Fevicol fashion way.

    Pidilite Industries Chief Marketing Officer Anil Jayaraj, said, “We are happy to present the third TVC in our ‘Judh Jayein Tyohaar Pe’ festive series. We have received positive feedback for our earlier commercials on Rakhi and Navratri and hope Diwali TVC also draws similar response. Picking out simple events of life, marrying these with the brand’s message and incorporating it in such a manner that the audience can find connect with the brand’s message has been the philosophy of all our campaigns and so has been for our festive campaign. We are happy to subtly remind our audiences that Fevicol would “stick” around and bond with them on all festive and joyous occasions.”

    The TV campaign will be supported by an integrated digital marketing campaign. Apart from outdoors and increased visibility at trade outlets, they are also executing a number of demand generation initiatives to reap maximum advantage of the new TVC.

    Commenting on the concept, Ogilvy & Mather executive chairperson and creative director South Asia Piyush Pandey, said, “Fevicol has never shied from experimentation or risked averse. We wanted to give animated life to our elephants and are happy to already see them growing fondness and capturing places in the minds of the audiences.”

    The ad will be aired across key Hindi speaking markets from 2 November to 4 November including sports during India-Australia ODI on 2 November, 2013. The communication will be extended through various digital promotion plan and BTL activities such as high visibility and innovative POS, demand generation activations, dealer certification, contractor certification and gratification program, Contractor contact programs among other elements.
    The commercial opens with one of the Fevicol elephants developing cold feet at his attempt to burst tenderfoot sutli crackers. Meanwhile, he is realises that the other elephant, his fellow companion, has slyly already lit the much impactful rassi bomb right at his back. Bang! With the thudding noise of the crackers, the elephants go back to forming the Fevicol logo (trademarked for Fevicol – The Ultimate Adhesive) wishing everyone a happy, playful and a safe Diwali.