ITV

Tag: TVC

  • Best Foods partners with ‘Shaadi Ke Side Effects’

    Best Foods partners with ‘Shaadi Ke Side Effects’

    MUMBAI: Best Foods, one of the largest rice companies in India, has announced its association with the upcoming Bollywood movie, ‘Shaadi Ke Side Effects’. To leverage the Perfect Match proposition of the brand,   with the synergy between the lead actors of the movie the brand has recently launched a TVC featuring Vidya Balan and Farhan Akhtar. The TVC is a rendition of scenes from the movie ‘Shaadi Ke Side Effects’ and connects beautifully to ‘Best Rice’.

     

    Best foods is an integrated player of rice, health & wellness products and the brand has an extensive offering of ready to eat  meals and ready to cook range of  culinary pastes and sauces.

     

    Speaking on the association, Best Foods chief executive officer Aayushman Gupta, said, “We always reinvent our marketing efforts in order to maintain a top of mind recall for the brand. With this viewpoint, we partnered with Shaadi Ke Side Effects and have launched a rendition of our brand TVC, with fresh visuals from the movie. We have been receiving a phenomenal response for the TVC and are already evaluating further such associations.”

     

    Last year, Best Foods partnered with Bollywood Blockbuster, ‘Chennai Express’ and received an encouraging response for their TVC created on the similar lines.

     

    Farhan Akhtar and Vidya Balan stars in ‘Shaadi Ke Side Effects’, directed by Saket Chaudhary. The movie is a sequel of ‘Pyaar Ke Side Effects’. The romantic comedy deals with discovering fresh romance in a marriage.

     

    Watch the TVC at http://youtu.be/AVE0TH6wUDI

  • Teacher’s reveals new global campaign, celebrates self-belief

    Teacher’s reveals new global campaign, celebrates self-belief

    NEW DELHI: Teacher’s, the flagship brand of Beam Inc, has launched a new international campaign for its brand extension premiered over the weekend in select television channels and expected to expand across national TV this week.

     

    To direct the campaign, Beam has brought on board the popular director duo – Anthony Atanasio and Valerie Martinez. The commercial has been shot in Thailand under the creative vision of Publicis India. The central theme of the TVC is inspired by the famous poetry – IF written by the legendary author and poet Rudyard Kipling.

     

    Beam spokesperson says, “With this new campaign, we intend to endorse the popularity of Teacher’s as a quality brand and a preferred choice for a man who is a self starter, conversant and a well-informed achiever. The new Teacher’s Creative is a story of people from different walks of life highlighting the golden glow of the light which allows them to convert moments of adversity into occasions of triumph. With this new campaign, we want to affirm the popularity of Teacher’s amongst our consumers and reach out to achievers who want to experience brands that reflect their current stage in life; people who believe in genuine quality and are non-pretentious. Teacher’s golden glow remains distinctly lit and reflects who we are today and the brand we aim to be tomorrow.”

     

    The idea of the TVC emanates from the core value of the brand Teacher’s which is “when you have self-belief, it shows”. Teacher’s, a premium brand, universally recognised as the choice of men who are achievers. Delivering on these values through its new tagline – ‘The Light is within’, Teacher’s salutes the spirit of achievement and the golden glow of self-belief within its consumers.

     

    “We wanted to narrate a story about different sets of self Achievers who held their heads high in all situations and whose integrity and characters shine irrespective of the stage of life they are in. Just as we had anticipated, Anthony and Valerie, successfully managed to convey the character and core value of the Teacher’s brand that stands for genuine quality and self-belief”, says Publicis creative director Ullas Chopra.

     

    The TV commercial starts with a ship captain who is neck deep in water with a ship wreck in the background. The man is lit from a source of golden light within the water and says “If you can keep your head when all about you are losing theirs and blaming it on you.”

     

    It also features the famous Indian actress and model Kittu Gidwani along with other international talent.

  • Zee News unveils new colours and dynamic energy through TVC

    Zee News unveils new colours and dynamic energy through TVC

     

    NEW DELHI: Weeks after it decided to get the youngsters of the country hooked on to its Hindi news channel, Zee News, Zee Media Corp (ZMCL) has launched a new television commercial unveiling the channels’ new look.

     

    A set of vibrant colors are being used to promote their philosophy that ‘News is never black and white; there are many shades, many hues to news’. The new TVC that has been created by the agency Bang in the Middle at a cost of nearly Rs 20 – 30 lakh will run for a month across multiple platforms like GECs and multiplexes besides leveraging its own networks to target the masses.

    In a press release, Zee News said it was committed to provide viewers with various aspect of news, which has been highlighted through the TVC.

     

    Speaking on this occasion ZMCL marketing and distribution VP Rohit Kumar said, “Under the revamp, the focus is on the youth. As always, we have striven to stay focused and relevant. With this new campaign the objective is to influence youth and their conscience. Our attempt is to strike a chord with them, their thoughts and attitude through this campaign.”

     

    The channel underwent a brand name change last year as Zee News changed to Zee Media Corp and saw a 15 per cent rise in viewership. For this new gamble they have taken, it will take three to six months for the effects to be seen.

  • Red Ice Films launches new TVC for Streax Hair Colour

    Red Ice Films launches new TVC for Streax Hair Colour

    MUMBAI: The ad film production house Red Ice Films has launched the latest campaign for Streax hair colour featuring actress Sonakshi Sinha for the first time.

    The campaign conceptualised by Situations Advertising. The ad highlights walnut’s essence in the brand that enhances the natural shine of the hair.

    The TV ad showcases Sinha talking about the product and emphasising how much she trusts on the natural elements for her hair and later on, the actress introduce the brand in the ad.

    Speaking on the campaign, Red Ice Productions creative producer Robby Grewal said, “Being a youth icon, Sonakshi’s presence in the campaign ensures a distinct brand identity and consumer connect to the Streax as a brand. Apart from working with Sonakshi, collaborating with Marco Pinesi an international director, on this project was the icing on the cake. He understood the local nuances well and also gave a global look and feel to the commercial. We were able to work together to give a new dimension to the brand through the TVC. Overall, the whole experience was extremely enriching and hopefully this has reflected itself in a truly memorable commercial for Streax.”

    Situations advertising creative director Samrat Dasgupta said, “With the number of hair colour products increasing with each passing day, the consumer is extremely confused. The need of the hour was a campaign that clears misconceptions and guides the audiences to choose the right hair colour. It was integral that the brand message is communicated by a trusted source, hence we chose Sonakshi Sinha as the youth trusts her.

    Red Ice Films was initiated on 15 August 1999. Red Ice has worked with several brands like Britannia, Coca Cola, Dell, Dabur, Pepsi, Saffola, Slice, Titan, Visa, and Vaseline.

  • SoHo Square launches TVC for Stop Not Stixz

    SoHo Square launches TVC for Stop Not Stixz

    NEW DELHI: A new television campaign has been launched by Perfetti Van Melle India (PVMI) to popularise its new ‘Stop Not Stixz’ in addition to the existing two variants – Golz and Disks – in its ‘Stop Not’ confectionary items.

    The 35-second commercial created by SoHo Communications focuses on establishing the irresistible taste of the product that one gets hooked onto.

    Soho Square Mumbai ECDs and creative heads Anuraag Khandelwal and Satish deSa said, “However old we boys get, once dad is in the room, he gets the remote to watch what he pleases – which has to always be something very very boring. Protesting is futile. We showed youngsters how to turn this power equation on its head. With the addictive power of the new Stop Not’s Stixz.”

    The TVC highlights a situation that possibly happens in every household in India, which is the fight over the TV remote. The story has two brothers who to get the remote back, distract the father with a packet of Stop Not Stixz. He unknowingly tries the snack but gets hooked onto the taste and finally gives up his remote and the power to watch his favourite programme for a packet of Stop Not Stixz.

    Perfetti Van Melle India snacks business head Samit Srivastava said, “It was an interesting way to communicate Stop Not Stixz. The situation is extremely endearing, real-life and something every kid can relate with. We are extremely confident about the new brand and are sure that the new TVC will help generate excitement amongst kids.”

  • Beyonce slammed for sampling NASA shuttle audio clip

    Beyonce slammed for sampling NASA shuttle audio clip

    Dentsu wins at DMA Asia awards, Snapdeal appoints Amitava Ghosh, Askme launches TVC, SonySinger and actor Beyonce has been criticised for using an audio clip related to the space shuttle Challenger disaster in the love song “XO” from her fifth studio album “Beyonce,” which released earlier this month.

     

    The song “XO,” which was written and produced by Ryan Tedder and Terius Nash, also known as “The Dream”, includes an audio segment involving NASA’s then public affairs officer Steve Nesbitt on Jan 28, 1986.

     

    “Flight controllers here are looking very carefully at the situation. Obviously a major malfunction,” Nesbitt said at the time, when the Challenger shuttle exploded 73 seconds into its flight, over the Atlantic Ocean, off the coast of central Florida, leading to the deaths of its seven crew members.

     

    Former NASA employees and NASA families have slammed Beyonce for sampling audio from the space shuttle Challenger explosion on her new song “XO”.

     

    Beyonce responded in a statement to ABC:

     

    My heart goes out to the families of those lost in the Challenger disaster. The song ‘XO’ was recorded with the sincerest intention to help heal those who have lost loved ones and to remind us that unexpected things happen, so love and appreciate every minute that you have with those who mean the most to you. The songwriters included the audio in tribute to the unselfish work of the Challenger crew with hope that they will never be forgotten.financial  – Indiantelevision.com AD Linx dated 10 August

  • Suzuki launches new TVC: Chulbul Pandey rides Hayate to Deccan

    Suzuki launches new TVC: Chulbul Pandey rides Hayate to Deccan

    New Delhi, July 15, 2013: Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers Suzuki Motor Corporation, Japan, has launched a new ad campaign for its bestselling mass segment motorcycle – Suzuki Hayate. An extension to the 2012 campaign, Suzuki’s new TVC features Salman in his characteristic Dabangg persona of Chulbul Pandey, this time in a full blown South India avatar.

    The ad features Salman manoeuvring his Hayate on meandering streets set in a Deccan town from South India while recapturing the much acclaimed tagline – “Suzuki Hayate, yun hi nahi chalate!” Challenging Chulbul’s heroism is ‘Gundappa’, a character played by veteran actor from Telugu and Tamil cinemas, Kota Srinivasa Rao, who is known for his customary flair of blending comedy with villainy.

    And the package doesn’t end just yet. Accomplished cinematographer, V Manikandan marks his directorial debut with the Hayate TVC. As a Director of Photography, Manikandan has been a part of mega productions like Ra.One, Main Hoon Na, Om Shanti Om and Raavan.

    The ad has been overtly stylised and executed as a typical South Indian masala film. It has been ideated and executed by RK Swamy BBDO.

    Ms. Anu Anamika, National Head – Marketing, SMIPL says, “The first TVC with Salman was a thundering success. Salman’s Dabangg persona in the TVC helped extend Suzuki Hayate’s appeal across segments. Since Suzuki is a pan India brand, this time we thought of giving the campaign a different treatment with a South-Indian twist. We hope we are able to replicate the previous campaign’s success and expand our reach to customers.”

    Superstar Salman Khan says, “It’s nice to know Suzuki bikes are going places and Chulbul is always happy to go along for the ride. From Uttar, the action has moved to Dakshin and I hope the people in Purab and Paschim enjoy it as well.”

    Mr. Sunil Kukreti, Senior Partner, R.K. Swamy BBDO Pvt. Ltd. says, “The entire campaign is conceptualized keeping in mind the target audience which resides in rural and semi-urban peripheries. We wanted to play along this well-embedded imagery and create a unique blend of North and South. This new TVC gets even bigger and more entertaining.”

    The campaign will spread across all mediums including Television, Cinema, Radio, and Print.

    STORYBOARD

    While in the previous Hayate Ad, we witnessed Chulbul Pandey successfully arresting the fugitive Billa, this time around we will see Salman in his patent Dabanng character chase down Gundappa Kota Srinivasa and his gang to bring an end to the black marketing of film tickets.

    The TVC revolves around its novel tagline “Suzuki Hayate, yun hi nahi chalate”. The scene breaks with Gundappa and his gang selling cinema tickets in black market. Enter Salman Khan in his iconic Chulbul Pandey character riding his trusted Hayate. A constable points at Gundappa and the group selling the movie tickets in black. The scene breaks into an action packed chase and run sequence between Gundappa, his gang and Salman who is seen effortlessly riding the Hayate. The Dabanng Khan with his discerning, unmistaken wits and his credible Hayate as his comrade, is ultimately able to arrest Gundappa and cease his black market racket. The TVC ends with Salman reciting the tagline and urging the viewers to buy Hayate.

  • Draftfcb+Ulka creates a TVC for Wipro’s Santoor PureGlo

    Draftfcb+Ulka creates a TVC for Wipro’s Santoor PureGlo

    MUMBAI: Wipro has re-launched Santoor Glycerine bathing bar as Santoor PureGlo, with a new TVC created by Draftfcb+Ulka.

    The key issues kept in mind while executing the TVC was that it had to drive the message that skin gets dry during winters and makes you look dull. As a research revealed that women generally experience skin dryness and dullness during winters and glycerine is seen as a moisturising agent that helps keep skin soft and supple. Hence, the new Santoor PureGlo (a special soap for winters) helps you keep your skin moisturized and gives a youthful glow even in winters.

    Dwelling upon the thought process behind the creative, Draftfcb+Ulka creative director Dharmesh Shah said, “The creative idea is one of surprise. How an admirer is surprised by Santoor woman’s glowing skin even in winter, as winter tends to leave one’s skin dry and dull. Along with this the challenge was to embed it in the core of Santoor, which is the secret of younger looking skin”. 

  • Arise inverters launches new TVC with a humour streak

    Arise inverters launches new TVC with a humour streak

    NEW DELHI: Arise Invertors have come out with a new television commercial that attempts to bring humour even as it conveys the commercial message. Created by Percept/H for Apocalypso Films executive creative director Rajiv Agrawal, the TVC has been directed by Pradeep Sarkar and produced by Rachita Chowdhury.

    Arise India Ltd. MD Avinash Jain said, “Through the TVC we wish to communicate our core message of Arise Inverter, thus helping in saving electricity. The mandate to Percept H was to create an endearing advertisement which creates an instant connect with the audience and makes them understand the USP of the product in the first view itself. With the resultant advert we are very optimistic about the deliverance of the messaging and thus are looking forward towards encouraging sales of the product.”

    Rajiv Agrawal said, “Arise has been a fledgling brand. The owners have decided to take it to a different level. The one line brief from the chairman, Avinash Jain, was: ‘give me memorable advertising’. How many times do client say such things these days? And that’s exactly what we’ve attempted to do. Create disruptive advertising which, hopefully, will be memorable while doing justice to the brand and the volumes.”

    The story line of the 30-second film opens inside the chamber of an orthopedic doctor. A doctor is examining the X-ray and the patient lying on the bed with his leg stringed and his wife and a nurse standing by. The doctor looks at the patient and speaks: “Hoon…Sharma Ji aapke pair ki dono haddiyan ghutne se toot chuki hain. Ek mein 6 inch ki nail dalegi aur doosre mein steel ki plate. Theek hai?” The patient looks bewildered. “Hmm…”

    As the doctor in his style consoles the patient, he says: “Process hai…tumhare haath hi haddi ko khurcha jayega”. The patient gives the scared look and asks in disbelief: “K..K..Kyoon?”

    The doctor once again consoles the patient. “Arre leto leto…process hai…char mahine ka plaster lagega…uske baad football, kabaddi, kuch bhi khel sakte ho.” The patient in surprise asks the doctor: “Kya guarantee hai?” The doctor replies in full confidence: “Guarantee…Hai Guarantee!…”

    The doctor points out to the supers appearing one by one on the screen: Intelligent Charging System and Sinewave Service.

    The voice-over : “Intelligent Charging System ki Guarantee…Sinewave ki Guarantee…Service ki Guarantee…”

    The product window shows a wide range of Arise Inverters and Batteries: “Yeh hai Arise Ki Guarantee… Arise inverter aur battery ki full range par…Ab India bolega Arise…”

    Come back to the patient speaking into the camera with a smiling face: “…Hai Guarantee”

    The doctor now instructs the nurse to pull the leg: “Iska taang kheecho”
    Arise logo appears on the screen chorus: “Arre Wah Wah Wah Wah!”

  • Titan’s new TVC defines the joy of gifting

    Titan’s new TVC defines the joy of gifting

    New Delhi: Titan has launched a new advertising campaign that aims to infuse warmth into the very moment a gift changes hands.

    The brand wants the buyers to look at the iconic brand, and the original owner of the gifting platform, in a brand new light. A special part of this objective was to return the brand’s ever-popular theme music to its earlier status as gifting as a warmest mnemonic. The message is supported by a wide range of watches across several collections; one for every kind of gifting moment, or relationship.
     

    The creative rendition of the brief celebrates the long-forgotten ‘Joy of Gifting’. The television commercial created by Ogilvy India showcases a playful and warm situation set in a college classroom. What initially appears to be routine mischief in an otherwise regular lecture snowballs into a heartening group effort by the students to thank their teacher. A rendition of Titan’s classic signature melody is recreated by the students in acapella form, by thumping on desks and classroom stationery, and of course their own voices. While the teacher looks on, overwhelmed by emotion, a student walks up to him and hands him a book that celebrates their memories. Upon flipping the pages, he finds in one of the pages, a sophisticated Titan watch.

    Titan Watches Global marketing head & product head Rajan Amba said, “The new TVC rekindles an emotional bond that plays an important role in shaping our lives. Gifting is as much about receiving as it is about giving, and giving freely without expectations greatly increases the joy of giving. We have brought back the Titan tune in an emotional yet contemporary manner which is bound to bring back memories among an audience of all ages.”

    Ogilvy executive chairman and national creative director Piyush Pandey, also shared his views on the commercial, “The new Titan campaign dovetails the introduction of more world class watches by Titan. The campaign explores deep human emotions associated with gifting. The first in the series is a tribute to the great Indian tradition of gurushishya.”