Mumbai: Usha International recently launched their new Usha Domestic Industrial Sewing Machines TV ad.
We all know the pulls and pushes of today’s busy lives and this 30-second ad film captures the essence in a way that each one of us will be able to relate to.
Shot by Illusionist Films, Mumbai, the TVC showcases a simple yet engaging tale about how the Tailor Masterji relies on the Usha sewing machine to power his creativity with confidence in order to cater to the never-ending demands of today’s customers.
The overall narrative is straightforward and fun showing the quintessential masterji and his assistant navigate the whims of an insatiable customer with elan. A young girl is excitedly asking for multiple style elements she would like incorporated into the two outfits she wants tailored for a party in “four days”. Will the outfits be ready on time, she wants to know. Ho jaayega, says masterji, secure in the knowledge they have the trusted Usha Sewing Machine, a gadget that will make meeting deadlines a breeze.
Everyone’s smiling and the world is a happy place again!
Mumbai: Jos Alukkas has unveiled the new ad film in anticipation of Valentine’s Day. The film, available in Malayalam, Tamil, Telugu, and Kannada, revolves around the theme of deep love and relationships.
The exclusive Valentines collection, starting at Rs 6500, is showcased in all Jos Alukkas showrooms. The large diamond collection is presented as part of the Diamond Fest. Customers can enjoy discounts up to 25 per cent on diamond jewellery and a seven per cent discount on platinum. Additionally special offers up to 50 per cent off on making charges of gold jewellery. Jos Alukkas also offers the opportunity to exchange old gold for diamond jewellery.
“Jos Alukkas, known for consistently prioritizing relationships, is portraying the depth of love through the latest ad film. We are providing an opportunity to gift diamond jewellery in various designs to the loved ones.” stated chairman Jos Alukka.
Mumbai: Dasos Cabinets, an interiors brand specialising in Kitchen Cabinets, Wardrobes and TV units launches its latest Television Commercial (TVC) featuring the South Indian Superstar Naga Chaitanya. This ground-breaking campaign, conceptualised by PAD, revolves around the theme ‘it’s Your Right to know,’ challenging the common perceptions and practices in the fixed furniture market.
Dasos Cabinets addresses the challenges faced by customers in the fixed furniture industry, emphasising the need for clarity, unwavering standards and timely delivery. Tackling the prevalent issues in the market, PAD has crafted a compelling narrative for Dasos Cabinets, highlighting how customers often ignore and become accustomed to the nuances of furniture quality, design and more, often stating, “You know na bro”. The TVC with Naga Chaitanya builds a strong communication strategy, proclaiming that with Dasos Cabinets, “it’s Your Right to Know,” and the notion of “You know na bro” no longer applies when thinking about Kitchen Cabinets, Wardrobes and TV units.
Speaking on the launch of the Campaign of Dasos Cabinets director Manoj Kashyap, said, “I am thrilled to unveil the ‘It’s Your Right to Know’ campaign for Dasos Cabinets, which reflects our unwavering commitment to providing transparency, quality and customization in the fixed furniture industry. Naga Chaitanya, with his charismatic presence and commitment to excellence, was the perfect fit to convey our message. His association with Dasos Cabinets elevates our brand, reinforcing our dedication to empowering customers with the knowledge and assurance they deserve in their furniture choices.”
PAD Co- founder and creative director Vivek Reddy said, “When crafting the narrative for Dasos Cabinets’ TVC, we wanted to address the common issues customers face in the fixed furniture and challenge the status quo. The ‘It’s Your Right to Know’ theme emerged as a powerful message, urging customers to not compromise on quality. We chose this theme to resonate with customers’ experiences and bring a fresh perspective to this industry, ensuring that Dasos Cabinets stands out as a brand that values its customers’ rights and needs.”
Dasos Cabinets confidently asserts its commitment to putting the customer and their rights at the forefront, offering the best with its German precision technology which is first of its kind in India. The Campaign is live across Theatres followed by a complete 360-degree marketing campaign.
Mumbai: In a festive gesture of love, joy, and togetherness, Apollo Tyres launched a heart-warming Christmas campaign that captures the enchantment of the season.
The narrative unfolds as a father, moved by his daughter’s sincere Christmas wish to celebrate with her departed mother, sets out on a journey to turn the seemingly impossible into reality. Guided by the belief that her mother resides among the stars, the duo experiences a magical moment beneath the night sky, affirming the enduring magic of Christmas.
The film beautifully encapsulates the sentiment that when one “Goes The Distance” for their loved ones, the connection remains close to the heart.
Mumbai: Chrome Pictures, a trailblazer in the advertising and film production landscape, proudly announces its pioneering collaboration with Iodex, a renowned pain relief brand under Haleon (formerly GlaxoSmithKline Consumer Healthcare). This innovative partnership has given birth to the groundbreaking product, ‘Iodex UltraGel+,’ accompanied by a powerful television commercial (TVC) starring the dynamic brand ambassador, Rishabh Pant.
The marriage of style and emotion
In this revolutionary collaboration, Director Rai envisioned a seamless marriage between style and emotion, aiming to blend the essence of the product with Rishabh Pant’s personal journey. The TVC brilliantly captures the organic relationship between the product and Pant’s pursuit of excellence, highlighting a chapter of his life that is often unseen — the struggles, the darkness, and the relentless pursuit of success.
Authenticity in motion: Rishabh Pant’s personal journey
Unlike traditional endorsements, where actors play a role, Rishabh Pant’s authenticity shines through as he shares his personal journey. Rai masterfully captures the struggles that sportsmen endure in the darkness, unveiling the challenges that audiences may not have known. The TVC beautifully portrays Pant’s unwavering commitment to his goals, making it relatable to the newer generation.
According to Director Rai, “Creating the TVC with Rishabh Pant’ was an exhilarating experience. We aimed to craft a story that not only highlights the efficacy of ‘Iodex UltraGel+’ but also resonates with the spirit of triumph. Pant’s journey is a testament to resilience, and we wanted the audience to feel the authenticity of his struggles and successes.”
Haleon India pain and respiratory lead, area marketing India Subcontinent Bineet Jain commented on this exciting collaboration, saying, “The new Iodex UltraGel+ will redefine the pain relief landscape with its strong formulation and superior penetration providing all-day pain relief with no smell. With double power, Iodex UltraGel+ is the perfect ally for cricketer Rishabh Pant’s need for all-day pain relief while he prepares for his return to the field. As a heritage brand trusted for many generations, Iodex has always helped Indians achieve their dreams by effectively managing body pains, and this new launch is a testament to this commitment.”
Throughout the TVC, Iodex UltraGel+ emerges as Rishabh Pant’s constant companion in the face of hardships and pain moments. The narrative seamlessly weaves the product into Pant’s journey, showcasing how Iodex stands as a reliable partner through thick and thin.
‘Ab phir se jeetna hai’: The motto of unyielding determination
The punchline, “Ab phir se jeetna hai” encapsulates the ethos of unyielding determination. It reflects Pant’s refusal to stop in the face of challenges, emphasizing that the journey might be tough, but giving up is not an option.
The musical arrangement beautifully captures the essence of his journey, depicting moments of struggle, sleepless nights, and the unwavering determination to keep pushing forward.
Chrome Pictures continues to set new standards in creative excellence, pushing boundaries, and creating impactful narratives that resonate with audiences. This collaboration with Iodex stands as a testament to Chrome Pictures’ commitment to delivering visually compelling and emotionally resonant storytelling.
Mumbai: Igniting its bold persona, Doritos, a Nacho Chip brand, has unveiled a ‘detonating’ new TVC campaign to introduce its explosive new launch – Doritos Dinamita. The bold new introductions are seasoned with extraordinary flavours and deliver a big crunch in every bite.
Drawing inspiration from its globally successful format, Doritos Dinamita has launched in two ‘explosive’ flavours – Fiery Lime and Chilli and Sizzlin’ Hot – which have been adapted and customised for the Indian palette. With this differentiated offering, Doritos aims to retain its leadership in one of the fastest growing tortilla chips market in the world.
Bringing to life the snack’s ‘explosive’ format, the film features a bunch of campers who are stranded in the middle of nowhere but saved by the bold move of the youngest in the group. As the campers desperately wait to be rescued for over two days, they fail to get the attention of the chopper hovering over them. Just then, the youngest of the lot stumbles on the last packet of Doritos Dinamita in his backpack. Looking at the dynamite shape and explosive flavour of the chip, he has a ‘eureka’ moment. He crunches on the chip to create an explosion that diverts the chopper back to the campsite, successfully rescuing all of them.
Speaking on the new film, PepsiCo India, Doritos, category lead Pranshu Sahni, “At Doritos, we have always our consumer at the centre of our communication, connecting with them through our innovative products and bold storytelling. While the all-new Doritos Dinamita perfectly embodies the boldness of the consumer it’s designed for, we wanted to amplify its crunch with a compelling narrative. Through our film, we’ve not only highlighted the ‘explosive’ nature of the product, but also our strong believe in bold self-expression.”
Leo Burnett national creative director Vikram Pandey (Spiky) said, “New Doritos Dinamita is shaped like a dynamite and has a fiery taste, this gave rise to the idea of ‘Har Bite Mein Blast’. Our film dramatizes this idea in the brand’s signature style of humour. The film will be followed up with an extensive integrated campaign that will play up the blast aspect of the product.”
Not limited to a TVC, the Doritos Dinamita ‘Har Bite Mein Blast’ campaign will be brought to life through a robust 360-degree surround campaign. Doritos Dinamita is available at Rs 20 and Rs 30 across all leading retail and e-commerce platforms in India.
Mumbai: Orient Electric Ltd, part of the diversified $2.8 billion CK Birla Group, has launched its new festive TVC featuring brand ambassador MS Dhoni to showcase and promote its Joylite range of festive lights. The heartwarming TVC stages the iconic cricketer revisiting his old neighborhood, evoking nostalgic memories, and spreading the light of joy and togetherness.
The TV commercial unfolds with an enchanting scene where MS Dhoni stands outside a house in the very society where he once honed his cricketing skills. An inquisitive uncle, unaware of the surprise about to unfold, seeks the reason for Dhoni’s visit. In a moment of pure humility and grace, Dhoni recounts his early days when with his powerful shots, he had unintentionally smashed their house lights on numerous occasions. Just then, another neighbour playfully interjects, asking when Dhoni plans to work his lighting magic on his home as well, to which Dhoni gestures towards the entire community, which is now illuminated with the radiance of Orient Joylite festive lights. He goes on to expresses his gratitude for the neighbourhood that shaped him into the cricketing icon and the person he is today. The TV commercial ends with Dhoni saying “Diwali ki raunak tab chhayegi, jab har ghar se roshni aayegi,” reminding everyone that the true brilliance of Diwali lies in the collective radiance of every home, making it a festival larger than life, where the light of togetherness shines brighter than ever.
The ad film has been done in seven different languages making it relevant to regional audiences.
Orient Electric Ltd chief marketing and customer experience officer Anika Agarwal said, “At Orient, we have always believed in spreading happiness, and we are delighted to present our new festive TVC featuring our longstanding brand ambassador MS Dhoni to promote made-in-India Orient Joylite festive lights. Diwali, the festival of lights, symbolizes the celebration of bonds, the spirit of gratitude, and the essence of togetherness. Our TVC beautifully captures Dhoni illuminating every house in his cherished, old neighborhood with the resplendent glow of Orient Joylite festive lights, echoing the message that the true essence of Diwali is only complete when we illuminate every home and heart. We are elated to present this heartwarming story, and we hope it resonates with everyone across the country, bringing warmth, happiness, and a genuine feeling of togetherness during this special time of the year.”
BBDO India chief creative officer Krishna Mani said, “Diwali is often considered as a season of gifting. What better gift than Mahi setting up the beautiful Orient lights in the society he grew up in. That’s the story of our new campaign. We wanted to tell people that Diwali only feels special when you spread joy and happiness with the ones you love.”
The made-in-India Orient Joylite festive lights are designed to add a touch of radiance and a sense of celebration to any space. The lineup includes Diya curtain, Star curtain, Ball curtain, Crystal LED Toran light, Ganesh Ji and Swastik curtain, Rosary and Pixel lights, and Rope light. The company is also offering bundled Diwali gift boxes containing different combinations of Joylite festive lights through its brand store.
The TVC has gone on air on 15 October and it will be strongly flanked by active engagement through digital touchpoints.
Mumbai: Bharat Petroleum Corporation Ltd (BPCL) took immense pride in unveiling its highly-anticipated TVC campaign, Aapki Gaadi ka Mr Dependable, featuring cricket icon Rahul Dravid as its esteemed brand ambassador. This groundbreaking campaign seamlessly intertwined the values of trustworthiness, dependability, and reliability exemplified by the legendary “Mr. Dependable” himself, Rahul Dravid, with BPCL’s ‘Pure for Sure’ quality-assurance initiative.
In a captivating narrative, the TVC showcased Dravid in various roles, from a distracted driver to a jovial dad cracking jokes, all while a prescient voiceover anticipated his every move. The overarching message was unequivocal: “Nobody knows you as well as your travel partners,” symbolizing BPCL’s unwavering commitment to customer-centricity.
The TVC culminated with Dravid’s visit to his trusted BPCL-branded petrol pump, where he expected nothing less than ‘sahi quantity, sahi quality’ delivered with ‘next-gen technology’ and ‘thoda sa extra pyaar.’ These elements underscored BPCL’s core values of quality assurance and customer-centricity.
BPCL executive director incharge (retail) Santosh Kumar said, “This campaign captures the essence of trust, authenticity, and assurance. It offers a glimpse into the rigorous processes and quality checks that BPCL’s products undergo, reinforcing the brand’s promise of providing uncompromised quality to its customers”.
BPCL chief general manager (PR & brand) Abbas Akhtar expressed his excitement, stating, “Our latest TVC campaign signifies the indomitable connection between ‘Pure for Sure’ and Rahul Dravid, a genuine epitome of reliability. This campaign not only commemorates the harmonious blend of BPCL’s dedication to trust, commitment, and personalisation with Rahul Dravid’s dependable persona, but also conveys our unwavering commitment to consistently deliver excellence to our esteemed customers.”
Tarun Singh Chauhan, the lead consultant on the project, emphasized that the campaign’s core essence revolves around cherishing the entire journey, not merely the destination. Through meticulous planning and execution, we seamlessly integrated the campaign into the fabric of consumers’ daily lives. It provided a unique insight into the rigorous procedures and stringent quality standards that BPCL’s products undergo, further reinforcing the brand’s unwavering commitment to delivering unparalleled quality to its cherished customers.
Fatmen Ideas creative director Ashwin Varkey which conceptualised the campaign, shared his thoughts, saying, “Bharat Petroleum’s foundation has always been rooted in a deep understanding of its customers. Our innovative approach was to demonstrate the remarkable connection between individuals and their vehicles, emphasizing our commitment to understanding our customers on a personal level. In terms of execution, our vision was to create a joyful and relatable cinematic experience, with Rahul Dravid portraying a range of endearing characters.”
Mumbai: Flaming up the snack aisle, PepsiCo India, one of the leading players in snack and beverage industry, has introduced a new TVC to celebrate the expansion of its Sizzlin’ Hot platform. This fiery TVC features the complete Sizzlin’ Hot range including Lay’s, Kurkure, and Doritos while highlighting the irresistible heat-packed experience each product offers.
Sizzlin’ Hot taps into the deep affinity Indians have for ‘chilli’ and offers a spicy sensation, tailored for each iconic brand within PepsiCo’s salty snack portfolio. Following the success of Lay’s and Doritos Sizzlin’ Hot in India, Kurkure recently joined the fiery lineup, introducing its own Sizzlin’ Hot variant that infuses ‘chilli ka tadka’ with Kurkure’s iconic crunch.
The TVC brilliantly portrays a spectrum of reactions that unfold when people snack onto the irresistible Sizzlin’ Hot range. Set against a captivating backdrop of diverse scenes, including cozy living rooms, bustling offices, and vibrant public spaces, each moment captures their unfiltered, spontaneous responses to the fiery spiciness. From frantically searching for something cool to shedding tears and energetically sprinting in search of relief, this engaging sequence of genuine and humorous reactions serves as a mirror, reflecting the surprise that awaits anyone who takes their first bite of Sizzlin’ Hot.
Commenting on the Sizzlin’ Hot range expansion and launch of the TVC, PepsiCo VP and foods category head of India and South Asia Anshul Khanna said, “Last year, we introduced one of our most successful global platforms, Sizzlin’ Hot in India and have witnessed an overwhelming response. As we approach the festive season, we’re thrilled to announce the expansion of the platform with localised flavours for the unique Indian spice palate across our beloved brands, including Lay’s Maxx, Kurkure, and Doritos Dinamita. The launch will be accompanied by a comprehensive 360-degree marketing campaign that is sure to get people to intrigued about the fiery range. We hope that consumers love this new range and continue to spice up their snacking occasions.”
“The Sizzlin’ Hot flavour is available in 3 formats – Kurkure, Lays and Doritos. No matter which one you pick up, the fiery taste is likely to make you react in unexpected ways. From fiery exclamations to bizarre sounds, the execution of the TVC brings together a gamut of expressions in a way that you can’t help but watch it again. Pretty much like the product, that you can’t help but eat another”, added Leo Burnett India national creative director Vikram Pandey (Spiky).
Sizzlin Hot’ range is available in Lay’s, Kurkure and Doritos across all leading retail and e-commerce platforms in India. The TVC will be supported by a robust 360-degree surround campaign.
Mumbai: Kurkure, one of India’s most loved snack brands, has launched a rib-tickling new TVC campaign to introduce its new innovative offering, Kurkure Chaat Fills. Titled “Maal Andar Hai”, the TVC takes consumers on a chatpata journey that stars Bollywood celebrity and brand ambassador, Sara Ali Khan. The TVC is Sara’s first television debut as the newest member of the masaledaar Kurkure family.
Inspired by the vibrant and diverse flavours of Indian street food, Kurkure Chaat Fills comes with a centre filling in two flavours, Papdi Chaat Twist and Bhel Chutney Twist. Kurkure Chaat Fills combines the essence of chaat in a convenient, ready-to-eat format, providing consumers with a delicious and multi-textural snacking experience.
The humorous TVC features Sara Ali Khan in an entirely new and unexpected role – as the sinister leader of a gang of misfits. Set inside an abandoned warehouse, we are introduced to one of her informants, Guddu, who claims to possess crucial information about the elusive “maal” hidden inside a cupboard. Initially sceptical of Guddu and his intel, Sara demands that the cupboard be opened. To her surprise, it reveals a packet of Kurkure Chaat Fills. Believing this to be another one of Guddu’s failures, she prepares to pull the trigger. However, her demeanour quickly changes when she takes a bite of Kurkure Chaat Fills and is captivated by its flavourful filling. In this moment, Guddu’s life is spared, and Sara exclaims, “maal to je ke andar hai!”
Sharing her thoughts on the campaign, Sara Ali Khan said, “There’s so much that I love about the brand and its latest offering. Chaat isn’t just close to my heart but has captured the hearts of millions with its regional specialties, unique flavours and diverse ingredients. With Kurkure Chaat Fills, the brand has taken our love for street food and transformed it into an exciting savoury filled salty snack! I hope everyone enjoys the TVC film, and more importantly, the chatpata new Kurkure Chaat Fills!”
Speaking on the campaign, PepsiCo India Kurkure category lead Aastha Bhasin said, “With Kurkure Chaat Fills, we have brought the authentic essence of Indian street food by infusing our global technology to the local palates. We have carved out a new product format that responds to the growing consumer demand for chaat-flavoured snacks. The combination of its crispy outer layer and burst of chaat flavours inside have inspired our unique “Maal Andar Hai” proposition. Our latest TVC featuring Bollywood ambassador, Sara Ali Khan, stays true to our humorous and chatpata andaz, and captures the essence of our newest offering perfectly. We are confident that our consumers will enjoy the film and our all-new Kurkure Chaat Fills, that is sure to satisfy their chatpata cravings!”
Leo Burnett national creative director Vikram Pandey (Spiky) said, “When we started working on this campaign, we had a breakthrough moment when one of the team members came up with the line ‘Asli Maal Andar Hai’. A perfect way to highlight the distinctive new feature of the latest offering from Kurkure – a flavourful filling inside the Kurkure pellet. And keeping with the light-hearted quirky tonality that is associated with the brand, our film exemplifies this concept literally.”
Kurkure Chaat Fills comes with paste-like fillings inside, which is designed to deliver a satisfying and delightful taste to complement the different chaat flavour profiles, Papdi Chaat Twist and Bhel Chutney Twist. Each bite offers a consistent and enjoyable taste experience, fulfilling the impulsive chatpata cravings of consumers anytime, anywhere. Kurkure Chaat Fills is available at Rs 10 and Rs 20 across all leading retail and e-commerce platforms in India.
With the new launch, Kurkure now offers 14 variants, including Kurkure Sizzlin’ Hot, Kurkure Playz Puffcorn, Kurkure Playz Puff Masala Munch, Kurkure Masala Munch, Kurkure Green Chutney Style, Kurkure Solid Masti etc., providing a wide range of snacking options to the consumers.
