ITV

Tag: TVC

  • This campaign reinforces the positioning of Aaj Tak as the SABSE TEZ: Ashish Bagga

    This campaign reinforces the positioning of Aaj Tak as the SABSE TEZ: Ashish Bagga

    MUMBAI: In the competitive ecosystem today, having a strong editorial strategy is not enough for the Indian News Broadcasters. A cutting edge television commercial is a must for them to garner eyeballs. India Today group for its leading Hindi news channel Aaj Tak rolled out a new campaign. The title “Aankhen Khol De,” itself is an intriguing one.

    Conceptualised and created by the renowned Bollywood film maker and expert ad maker Pradeep Sarkar. The campaign features a series of 8 hilarious black and white commercials namely, Andha Dharna, Angootha Chap & Rishwat Ki Daal with a twist to humour.

    “This campaign reinforces the positioning of Aaj Tak as the SABSE TEZ news channel with the message of being the eye opener of society. For the last 15 years, Aaj Tak has dominated the news space as the nation’s No.1 News channel and the people’s brand that rules over the mindspace and heartspace. The campaign reiterates the role of Aaj Tak to dig out the truth and to present it as it is, something that the channel has delivered through the years making it the Indian viewer’s clear preference,” says India Today CEO Ashish Bagga

    The ace ad film maker was also the man behind Aaj Tak’s first TVC after channel was launched. Later, his first TVC with Aaj Tak won him the Best Director of the Year Award at Abby Award Ceremony, an award instituted for the first time in 2003. In addition, his company Apocalypso Films also bagged the silver for campaign of the year at the Abby’s with its Aaj Tak campaign.

  • Asian Paints unveils first TVC for SmartCare solutions

    Asian Paints unveils first TVC for SmartCare solutions

    MUMBAI: Asian Paints has unveiled its first TVC for the SmartCare range of waterproofing solutions. The witty commercial makes a point with its #ZubaanDeDo message, indicating homes to bid goodbye to dampness, cracks and water leakage.

    Asian Paints sales marketing and technology – president Amit Syngle shared, “The film taps into the widespread belief that once a house is afflicted with leakage, cracks and dampness, one can never get rid of it. Asian Paints SmartCare range is here to provide assured waterproofing solutions to consumers. We are offering a first-of-its-kind retail waterproofing warranty on our range of waterproofing solutions which establishes the credentials of the product. This film will help us establish the fact that one can get rid of waterproofing issues for a longer period and we are ready to give our word on the performance parameters. ‘ZubaanDeDo.’”

    The TVC showcases a real-life situation featuring a young couple with a broker and a home-owner. The house they see is damp with cracked, leaking walls. Here, the homeowner promises to fix them and guarantees a lasting look with no leakage or if leakage returns, he will give away the house to the tenant for free. The TVC takes an exciting turn when based on his experience in dealing with homes; the broker challenges the home-owner on the water-proof warranty claim and instead of the young couple, the broker himself takes the apartment for double the rent. Over months and years, the broker tries his best to inflict cracks and dampen the home, but fails and eventually gives up.

    The campaign where the homeowner keeps up the ‘Zubaan’ he gave on water-proofing of his home, communicates SmartCare water-proofing solution’s proven ability to offer assured protection from leakage. Also, the warranty underlines Asian Paints’ unique ways of bringing to its customers, only the best.

  • Asian Paints unveils first TVC for SmartCare solutions

    Asian Paints unveils first TVC for SmartCare solutions

    MUMBAI: Asian Paints has unveiled its first TVC for the SmartCare range of waterproofing solutions. The witty commercial makes a point with its #ZubaanDeDo message, indicating homes to bid goodbye to dampness, cracks and water leakage.

    Asian Paints sales marketing and technology – president Amit Syngle shared, “The film taps into the widespread belief that once a house is afflicted with leakage, cracks and dampness, one can never get rid of it. Asian Paints SmartCare range is here to provide assured waterproofing solutions to consumers. We are offering a first-of-its-kind retail waterproofing warranty on our range of waterproofing solutions which establishes the credentials of the product. This film will help us establish the fact that one can get rid of waterproofing issues for a longer period and we are ready to give our word on the performance parameters. ‘ZubaanDeDo.’”

    The TVC showcases a real-life situation featuring a young couple with a broker and a home-owner. The house they see is damp with cracked, leaking walls. Here, the homeowner promises to fix them and guarantees a lasting look with no leakage or if leakage returns, he will give away the house to the tenant for free. The TVC takes an exciting turn when based on his experience in dealing with homes; the broker challenges the home-owner on the water-proof warranty claim and instead of the young couple, the broker himself takes the apartment for double the rent. Over months and years, the broker tries his best to inflict cracks and dampen the home, but fails and eventually gives up.

    The campaign where the homeowner keeps up the ‘Zubaan’ he gave on water-proofing of his home, communicates SmartCare water-proofing solution’s proven ability to offer assured protection from leakage. Also, the warranty underlines Asian Paints’ unique ways of bringing to its customers, only the best.

  • Cinthol DeoStick redefines deodorization in India

    Cinthol DeoStick redefines deodorization in India

    MUMBAI Constantly bringing in the wave of evolution right since its inception in 1952, Cinthol has always strived to give its consumers the best in the personal grooming space. Be it with the first vegetable oil based deodorising, complexion soap to the more recently launched Cool menthol-based soap and insta-deo based germ protection soap. Cinthol, in its endeavour to remain relevant to youth by offering them innovative products, is all set to launch the Cinthol DeoStick – a revolutionary product in the space of deodorants. Cinthol DeoStick is a cream based deo which is easy to use, has great fragrances that lasts 3X longer than ordinary deosprays and is pocket friendly too. The DeoStick is available in six different fragrances, three for men and three for women respectively. The brand’s philosophy of continuous reinvention, with this launch, is expecting to redefine the codes of deodorant category which is marked by expensive sprays, with starting point being Rs. 100+ for female deodorants and 180+ for male deodorants

    The TVC created by Team Creativeland, showcases the DeoStick which is unlike any other deodorant and its advertisements. The TVC DeoReborn sets out to showcase how Cinthol has reinvented the concept of using a deodorant. DeoReborn is the story of how and why the deodorant was reborn into its new avatar in a quirky manner along with a set of laterally evolved visuals. Cinthol DeoStick is a cream based deo and not a spray, which is gentle on skin and lasts 3 times longer than any other ordinary deo. The TVC also showcases product’s new application format and the different stylized ways in which it can be used. With launch of the TVC ‘DeoReborn’, Cinthol has totally redefined the concept of deodorants in India.

    Commenting on the campaign, Sunil Kataria, Business Head India & SAARC, GCPL said, “We at Cinthol, constantly strive to give our consumers the best of personal care products. To bridge the gap between what is available in the market and the consumer’s requirements, Cinthol is constantly engaged in innovating to meet the consumer’s needs. Cinthol as a brand is all about innovation which totally appeals to the youth. With the summer season just around the corner, the consumers need a deodorant which lasts long, which easy to use and is pocket friendly as well. So, keeping these in mind, we wanted to reinvent the deo space with a product which appeals to our consumer’s requirements and the TVC very aptly showcases the concept of DeoReborn.”

  • Cinthol DeoStick redefines deodorization in India

    Cinthol DeoStick redefines deodorization in India

    MUMBAI Constantly bringing in the wave of evolution right since its inception in 1952, Cinthol has always strived to give its consumers the best in the personal grooming space. Be it with the first vegetable oil based deodorising, complexion soap to the more recently launched Cool menthol-based soap and insta-deo based germ protection soap. Cinthol, in its endeavour to remain relevant to youth by offering them innovative products, is all set to launch the Cinthol DeoStick – a revolutionary product in the space of deodorants. Cinthol DeoStick is a cream based deo which is easy to use, has great fragrances that lasts 3X longer than ordinary deosprays and is pocket friendly too. The DeoStick is available in six different fragrances, three for men and three for women respectively. The brand’s philosophy of continuous reinvention, with this launch, is expecting to redefine the codes of deodorant category which is marked by expensive sprays, with starting point being Rs. 100+ for female deodorants and 180+ for male deodorants

    The TVC created by Team Creativeland, showcases the DeoStick which is unlike any other deodorant and its advertisements. The TVC DeoReborn sets out to showcase how Cinthol has reinvented the concept of using a deodorant. DeoReborn is the story of how and why the deodorant was reborn into its new avatar in a quirky manner along with a set of laterally evolved visuals. Cinthol DeoStick is a cream based deo and not a spray, which is gentle on skin and lasts 3 times longer than any other ordinary deo. The TVC also showcases product’s new application format and the different stylized ways in which it can be used. With launch of the TVC ‘DeoReborn’, Cinthol has totally redefined the concept of deodorants in India.

    Commenting on the campaign, Sunil Kataria, Business Head India & SAARC, GCPL said, “We at Cinthol, constantly strive to give our consumers the best of personal care products. To bridge the gap between what is available in the market and the consumer’s requirements, Cinthol is constantly engaged in innovating to meet the consumer’s needs. Cinthol as a brand is all about innovation which totally appeals to the youth. With the summer season just around the corner, the consumers need a deodorant which lasts long, which easy to use and is pocket friendly as well. So, keeping these in mind, we wanted to reinvent the deo space with a product which appeals to our consumer’s requirements and the TVC very aptly showcases the concept of DeoReborn.”

  • Thomas Cook targets senior citizens with new campaign

    Thomas Cook targets senior citizens with new campaign

    MUMBAI: While travel and tour companies are going all out to target the traditional family and youth segments, Thomas Cook’s internal research has revealed the emergence of a viable TG in India’s Gen S- senior citizens with plenty of free time and disposable income (often enough, topped up by their children) and are increasingly fit and raring to travel. The company has hence re-introduced an initiative, which is not only a great product and a great idea, but with a refreshing piece of communication as well.

    To highlight the new services targeted towards the older generation, the brand has partnered with L&K Saatchi and Saatchi for its campaigns. The commercials have been produced by Light Box films and will be aired in cinemas, on TV and digital mediums.

    Speaking about the campaign, Thomas Cook India Financial Services and Innovation marketing, service quality — group head and president Abraham Alapatt said, “Silver Breaks is yet another endeavor from Thomas Cook to continue its innovative and pioneering legacy in products and marketing. This is not only a great product, but a great service for those who really need the care and comfort while travelling alone or to unfamiliar places, especially at an age when everything becomes a challenge. With easy paced itineraries and an attractive value, we are encouraging people to travel the world, no matter what your age is.”

    Speaking about the TVC, Law & Kenneth Saatchi & Saatchi NCD Rahul Nangia said, “The film features real people in their real voices. Neither of them are actors or artists. The idea was to capture them minutes before they are about to leave for their first international trip. This is a moment when they are reflective about milestones in their life, before they embark on another milestone event.”

  • Thomas Cook targets senior citizens with new campaign

    Thomas Cook targets senior citizens with new campaign

    MUMBAI: While travel and tour companies are going all out to target the traditional family and youth segments, Thomas Cook’s internal research has revealed the emergence of a viable TG in India’s Gen S- senior citizens with plenty of free time and disposable income (often enough, topped up by their children) and are increasingly fit and raring to travel. The company has hence re-introduced an initiative, which is not only a great product and a great idea, but with a refreshing piece of communication as well.

    To highlight the new services targeted towards the older generation, the brand has partnered with L&K Saatchi and Saatchi for its campaigns. The commercials have been produced by Light Box films and will be aired in cinemas, on TV and digital mediums.

    Speaking about the campaign, Thomas Cook India Financial Services and Innovation marketing, service quality — group head and president Abraham Alapatt said, “Silver Breaks is yet another endeavor from Thomas Cook to continue its innovative and pioneering legacy in products and marketing. This is not only a great product, but a great service for those who really need the care and comfort while travelling alone or to unfamiliar places, especially at an age when everything becomes a challenge. With easy paced itineraries and an attractive value, we are encouraging people to travel the world, no matter what your age is.”

    Speaking about the TVC, Law & Kenneth Saatchi & Saatchi NCD Rahul Nangia said, “The film features real people in their real voices. Neither of them are actors or artists. The idea was to capture them minutes before they are about to leave for their first international trip. This is a moment when they are reflective about milestones in their life, before they embark on another milestone event.”

  • Lowe Lintas Delhi gets Ranveer Singh ‘Faster Than Faster’ for Vivo India

    Lowe Lintas Delhi gets Ranveer Singh ‘Faster Than Faster’ for Vivo India

    MUMBAI: With the much-awaited VIVOIPL 2016 ready to take off, title sponsor VIVO has rolled out a brand campaign promoting its latest product offering – VIVO V series smartphones-V3 and V3Max Series. The new campaign is themed around “Faster than Faster” and highlights multiple features of the newest offering from the leading smartphone player including its breakthrough faster fingerprint unlocking technology.

    Vivo India has roped in Bollywood heartthrob and youth icon Ranveer Singh as its brand ambassador. With his ability to instantly connect with the youth, Ranveer Singh will be exhorting users on the benefits of the new smartphone in a quirky and unabashed manner.

    Commenting on the new campaign, Vivo India CEO Alex Feng said, “It gives me immense pleasure to announce the launch of our innovation, the V3 and V3 Max for the Indian market. The V series designed with creativity and equipped with state of art technology will be a landmark for Vivo India. And we are truly delighted to have Ranveer Singh as the face of Vivo in India. Ranveer enjoys a huge fan following amongst the young Indian audience and Vivo being the brand for the youth, this lethal combination is all set to create magic in the Indian market. The campaign also looks young and fresh and we are confident that it will help the brand grow to the next level.”

    Lowe Lintas Delhi president Naveen Gaur said, “The task was to establish Vivo in an incredibly competitive landscape of mobile handsets and launch the new V3 and V3Max with a campaign that brings alive the product proposition of ‘fastest phone’ in the market. For that, we chose Ranveer Singh as the brand ambassador as he truly symbolizes ‘fast’ both in terms of his success and growth in the film industry and his immense energy. His association has ensured a strong youth connect and he has beautifully demonstrated the key features of Faster RAM, faster fingerprint unlocking and faster processor in the campaign.”

    Sharing his views on the creative thought-process behind the campaign, Lowe Lintas CCO Arun Iyer said, “The features that make VIVO V3 and V3Max exceptional were many, but the ones that particularly stood out and provided the brand its ethos were fast speed, huge memory and being an able ally of the youth. The campaign shows Ranveer Singh encapsulating these attributes in his unusual style and manages to establish a strong brand connect. Filmmaker Dibakar Banerjee has done a wonderful job in bringing these moments to life in a manner befitting the brand.”

  • Lowe Lintas Delhi gets Ranveer Singh ‘Faster Than Faster’ for Vivo India

    Lowe Lintas Delhi gets Ranveer Singh ‘Faster Than Faster’ for Vivo India

    MUMBAI: With the much-awaited VIVOIPL 2016 ready to take off, title sponsor VIVO has rolled out a brand campaign promoting its latest product offering – VIVO V series smartphones-V3 and V3Max Series. The new campaign is themed around “Faster than Faster” and highlights multiple features of the newest offering from the leading smartphone player including its breakthrough faster fingerprint unlocking technology.

    Vivo India has roped in Bollywood heartthrob and youth icon Ranveer Singh as its brand ambassador. With his ability to instantly connect with the youth, Ranveer Singh will be exhorting users on the benefits of the new smartphone in a quirky and unabashed manner.

    Commenting on the new campaign, Vivo India CEO Alex Feng said, “It gives me immense pleasure to announce the launch of our innovation, the V3 and V3 Max for the Indian market. The V series designed with creativity and equipped with state of art technology will be a landmark for Vivo India. And we are truly delighted to have Ranveer Singh as the face of Vivo in India. Ranveer enjoys a huge fan following amongst the young Indian audience and Vivo being the brand for the youth, this lethal combination is all set to create magic in the Indian market. The campaign also looks young and fresh and we are confident that it will help the brand grow to the next level.”

    Lowe Lintas Delhi president Naveen Gaur said, “The task was to establish Vivo in an incredibly competitive landscape of mobile handsets and launch the new V3 and V3Max with a campaign that brings alive the product proposition of ‘fastest phone’ in the market. For that, we chose Ranveer Singh as the brand ambassador as he truly symbolizes ‘fast’ both in terms of his success and growth in the film industry and his immense energy. His association has ensured a strong youth connect and he has beautifully demonstrated the key features of Faster RAM, faster fingerprint unlocking and faster processor in the campaign.”

    Sharing his views on the creative thought-process behind the campaign, Lowe Lintas CCO Arun Iyer said, “The features that make VIVO V3 and V3Max exceptional were many, but the ones that particularly stood out and provided the brand its ethos were fast speed, huge memory and being an able ally of the youth. The campaign shows Ranveer Singh encapsulating these attributes in his unusual style and manages to establish a strong brand connect. Filmmaker Dibakar Banerjee has done a wonderful job in bringing these moments to life in a manner befitting the brand.”

  • ‘Taste The Feeling’ with Coca-Cola India

    ‘Taste The Feeling’ with Coca-Cola India

    MUMBAI Reaching out to millions of hearts every day, Coca-Cola has launched the local rendition of its new global campaign in India – “Taste the Feeling”. The campaign seeks to remind the consumers of the happy and joyous moments that a chilled and effervescent Coca-Cola bottle brings to their life. The new Coca-Cola TVC launched in India features Bollywood superstar Sidharth Malhotra enjoying the feeling of sipping on Coca-Cola.

    After the award winning “Open Happiness” campaign, the new campaign “Taste the Feeling” by Coca-Cola is the latest global campaign that hopes to capture the hearts and minds of the younger generation.

    Speaking about the campaign, Bollywood actor and Coca-Cola Brand Ambassador, Sidharth Malhotra said, “Everyone seeks refreshment for different reasons and nothing beats the delicious refreshment offered by a chilled bottle of Coca-Cola. Being the ultimate refreshing beverage, Coca-Cola has been an integral part of my growing up years and I will never forget how the simple pleasure of drinking an ice-cold Coca-Cola made so many moments more memorable. I am very excited to be a part of the new ‘Taste the Feeling’ campaign, celebrating one of the many ordinary, day to day moments made special by Coca-Cola. I am sure the consumers will enjoy the ad and get reminded of their own special moments with Coca-Cola”.

    “Taste the Feeling,” campaign has rolled out in India on 11 March, 2016 at various platforms across key markets and will come to life through a number of elements, including a strong TV presence across Hindi and regional channels, integrations across IPL matches, thematic OOH campaign after 3 years on brand Coca-Cola across 10 key cities at different locations and seeding on owned social assets and conversations through brand advocates and influencers.