ITV

Tag: TVC

  • Inshorts attempts to create awareness about app through first TVC

    Inshorts attempts to create awareness about app through first TVC

    NEW DELHI: Inshorts, the news app which attempts to give news briefly, has for the first time launched a video commercial to boost awareness about its short form content value proposition.

    The brand campaign on YouTube has been executed by Cheil India and the ad targets urban news consumers in the age group of 18 to 35 who value brevity and time.

    Carrying the tagline – ‘Short mein jaano’, the campaign captures real life situations where the protagonists get frustrated from people around them who waste time in beating around the bush instead of communicating to the point.

    The video commercial revolves around a bomb squad commando stuck in a situation of urgency, awaiting instructions from his senior, to take necessary action. It is only after a series of unimportant information that the commando is guided about the course of action he was looking for all along.

    Inshorts, through its 60-word shorts, provides users a unique content discovery experience that allows them to read a lot of news items in short, in very little time. With just a few swipes, at a time and place of their convenience, consumers can keep abreast with all the important news of the day.

    Inshorts CEO and co-founder Azhar Iqubal said, “Being an internet company, we are launching our campaign online first and intend to go all out with ATL and BTL campaigns later. Through this TVC, we hope to highlight the Inshorts value proposition of keeping its users updated with simple, factual and to-the-point content which can be consumed in minimum time.”

    The commercial has been directed by Gajraj Rao, produced by Code Red Films and conceptualized by Cheil India. The four-week long campaign will go live on digital and social platforms like Google, YouTube, Facebook, Instagram, etc.

    Cheil India executive creative director Aneesh Jaisinghani said: “When you have a great product like the Inshorts app, a veteran director like Gajaraj Rao, super talented actors like Rajesh Sharma, Nikhil Ratnaparkhi and Sumit Gulati, a few things are guaranteed, a ball of a shoot and a couple of awesome TV commercials. Hope the viewers enjoy watching them as much as we enjoyed making them”

  • Akshay Kumar’s Dollar TVC crosses 1.5 million views on Youtube

    Akshay Kumar’s Dollar TVC crosses 1.5 million views on Youtube

    NEW DELHI: Bollywood actor Akshay Kumar’s new Dollar TVC has crossed 1.5 million views on Youtube. As per Dollar’s Facebook page updated on 5 May, the ad had crossed 1 million (10 lakh) page views within 10 days.

    In the ad, Akshay, the brand ambassador of the Indian hosiery major, showcases different stunts highlighting fitness and flexibility in the fifth television commercial issued by Dollar Industries Limited. Dollar has commenced a 360-degree advertising campaign across print, electronic, outdoor and online media to promote the new commercial.

    “The association with Akshay Kumar has created the perfect brand image for our company and it has been a journey worth mentioning. In this period our company has witnessed exponential growth in terms of sales, customer base, dealer distribution network and has become one of the most popular hosiery brands of the country. This is our fifth TV commercial with him and we are very confident that the commercial will have an instant connect with the audience, said Dollar Industries Ltd managing director Vinod Gupta.

    Acclaimed international ad filmmaker Andzei Matsukevits has directed the commercial. Sainath Saraban, who was earlier working as the creative head of Leo Brunnet has scripted the TVC.

    Dollar Industries Limited believes that with Akshay becoming the face of Dollar, the brand’s products have received widespread acceptance across millions of homes in India and abroad.

    “The concept of the TVC is catchy and in the same line of humour and using your brain. I am delighted that the company is growing day by day, flourishing each fiscal,” said the brand ambassador.

    “Dollar as a brand always believes in having a fit body and a fearless mind. And the new TV commercial is a reflection of this belief”, added Gupta.

    The growth of the company is on an upswing with annual growth rates averaging more than 18 percent year-on-year.

    TVC story in brief

    Akshay Kumar wearing a Dollar vest has been seen as a mix martial art specialist in the TVC, practicing with Winchu Wooden stand and suddenly challenged by a goon. The brand ambassador used a witty trick and won the fight without even touching him. The TVC ends up with the tagline “Jiske Collar Ke Niche Dollar Hota Hain, Usse Panga Nehi Lete Hain”.

  • Akshay Kumar’s Dollar TVC crosses 1.5 million views on Youtube

    Akshay Kumar’s Dollar TVC crosses 1.5 million views on Youtube

    NEW DELHI: Bollywood actor Akshay Kumar’s new Dollar TVC has crossed 1.5 million views on Youtube. As per Dollar’s Facebook page updated on 5 May, the ad had crossed 1 million (10 lakh) page views within 10 days.

    In the ad, Akshay, the brand ambassador of the Indian hosiery major, showcases different stunts highlighting fitness and flexibility in the fifth television commercial issued by Dollar Industries Limited. Dollar has commenced a 360-degree advertising campaign across print, electronic, outdoor and online media to promote the new commercial.

    “The association with Akshay Kumar has created the perfect brand image for our company and it has been a journey worth mentioning. In this period our company has witnessed exponential growth in terms of sales, customer base, dealer distribution network and has become one of the most popular hosiery brands of the country. This is our fifth TV commercial with him and we are very confident that the commercial will have an instant connect with the audience, said Dollar Industries Ltd managing director Vinod Gupta.

    Acclaimed international ad filmmaker Andzei Matsukevits has directed the commercial. Sainath Saraban, who was earlier working as the creative head of Leo Brunnet has scripted the TVC.

    Dollar Industries Limited believes that with Akshay becoming the face of Dollar, the brand’s products have received widespread acceptance across millions of homes in India and abroad.

    “The concept of the TVC is catchy and in the same line of humour and using your brain. I am delighted that the company is growing day by day, flourishing each fiscal,” said the brand ambassador.

    “Dollar as a brand always believes in having a fit body and a fearless mind. And the new TV commercial is a reflection of this belief”, added Gupta.

    The growth of the company is on an upswing with annual growth rates averaging more than 18 percent year-on-year.

    TVC story in brief

    Akshay Kumar wearing a Dollar vest has been seen as a mix martial art specialist in the TVC, practicing with Winchu Wooden stand and suddenly challenged by a goon. The brand ambassador used a witty trick and won the fight without even touching him. The TVC ends up with the tagline “Jiske Collar Ke Niche Dollar Hota Hain, Usse Panga Nehi Lete Hain”.

  • FCB Ulka, Bangalore conceptualizes Sunfeast Farmlite’s new TVC

    FCB Ulka, Bangalore conceptualizes Sunfeast Farmlite’s new TVC

    MUMBAI: ITC launches Sunfeast Farmlite Digestive All Good with a TV commercial conceived by FCB Ulka, Bangalore. The film captures the quirky and endearing side of a health-conscious couple on a Saturday morning, while also informing the viewers that ordinary digestives are not what they seem to be.

    The film begins with the husband entering the house after his morning tennis session. The wife playfully teases him about his health regime, as she sorts her grocery shopping. He decides to participate in the fun, in turn challenging her about her health regime. The fun banter ceases when he discloses that her trusted digestive biscuits aren’t as good for her after all. Just when she’s feeling cheated by her biscuits, he introduces her to the true digestive biscuit, Sunfeast Farmlite Digestive All Good.

    Speaking about the commercial, FCB Ulka, Bangalore VP Menaka Menon  says, “Farmlite is ITC Biscuits’ play in the health space, and true to form they’ve come up with a winner product, that has absolutely no Maida and no added Sugar either. The new TVC aims at telling the viewer about what makes a true digestive biscuit. It encourages her to look at the back of the pack and see for herself what it is that she’s actually consuming.”

    FCB Ulka, Bangalore, senior creative director Vinci Raj points out, “Only when the product is so honest, can we boldly talk about it in our communication. Through this memorable ad, we aim to teach consumers how to evaluate a product, especially one directly resulting in their well-being.”

  • FCB Ulka, Bangalore conceptualizes Sunfeast Farmlite’s new TVC

    FCB Ulka, Bangalore conceptualizes Sunfeast Farmlite’s new TVC

    MUMBAI: ITC launches Sunfeast Farmlite Digestive All Good with a TV commercial conceived by FCB Ulka, Bangalore. The film captures the quirky and endearing side of a health-conscious couple on a Saturday morning, while also informing the viewers that ordinary digestives are not what they seem to be.

    The film begins with the husband entering the house after his morning tennis session. The wife playfully teases him about his health regime, as she sorts her grocery shopping. He decides to participate in the fun, in turn challenging her about her health regime. The fun banter ceases when he discloses that her trusted digestive biscuits aren’t as good for her after all. Just when she’s feeling cheated by her biscuits, he introduces her to the true digestive biscuit, Sunfeast Farmlite Digestive All Good.

    Speaking about the commercial, FCB Ulka, Bangalore VP Menaka Menon  says, “Farmlite is ITC Biscuits’ play in the health space, and true to form they’ve come up with a winner product, that has absolutely no Maida and no added Sugar either. The new TVC aims at telling the viewer about what makes a true digestive biscuit. It encourages her to look at the back of the pack and see for herself what it is that she’s actually consuming.”

    FCB Ulka, Bangalore, senior creative director Vinci Raj points out, “Only when the product is so honest, can we boldly talk about it in our communication. Through this memorable ad, we aim to teach consumers how to evaluate a product, especially one directly resulting in their well-being.”

  • Dentsu Marcom gives ‘raw, real, ripped’ look to CB Hornet 160R

    Dentsu Marcom gives ‘raw, real, ripped’ look to CB Hornet 160R

    MUMBAI: Honda Motorcycle and Scooter India (HMSI) has premiered the television commercial (TVC) for its CB Hornet 160R. In sync with its aggressive warrior styling, the new commercial of CB Hornet 160R coincided with the much awaited world television premier of 2015’s biggest hit – Bajirao Mastani. 

    Developed by Dentsu Marcom, a Dentsu Aegis Network Company, the TVC that is running on air across channels has received a welcome  response from the youth.

    The brief to agency was to create an adrenalin high communication that reinforces the uniqueness of CB Hornet 160R and its advancements in terms of performance, style and technology to the target audience. 

    Elaborating on Honda’s communication line for the CB Hornet 160R, Honda Motorcycle & Scooter India sales and marketing SVP Yadvinder Singh Guleria said, “Honda launched the new CB Hornet 160R, heralding a new era of Street Naked Sports biking in India. Through this TVC, we have tried to showcase the attributes like unbridled power, ambition, sheer hard work and precision that goes behind sculpting those perfect bodies, be it today’s youth or their machine- the CB Hornet 160R. Within just 4 months of its launch, the CB Hornet 160R has stuck an immediate resonance with the customers and this TVC will definitely help us soar to even greater heights.”

    The film was conceptualised to show the inherent connect between new CB Hornet 160R and its identified target group.

    “The human body is incredibly built. It’s the greatest machine that is ever built on earth. And increasingly, more than ever before, gyms are mushrooming all over the country, in basements, on terraces, and in swank glass buildings. The new CB Hornet 160 is for this new generation that is as much passionate about building their bodies as it is about motorcycles,” said Dentsu Marcom, NCD Titus Upputuru.

    The ad film explores the parallel journey of men building their bodies and the CB Hornet 160R being built in the factory. Fast-paced and edgy, the TVC, though visual and sound spectacle shows the coming together of, ‘building of the human body’ and ‘building of the bike body’, for road ripping ride. This is followed by thrilling shots of the riders creating an X on the tarmac that resembles the X-shaped LED tail lamp on CB Hornet 160R. The film ends with the tagline ‘Built After You’ linked that how the CB Hornet 160R is just as raw. real. ripped as its rider. 

  • Dentsu Marcom gives ‘raw, real, ripped’ look to CB Hornet 160R

    Dentsu Marcom gives ‘raw, real, ripped’ look to CB Hornet 160R

    MUMBAI: Honda Motorcycle and Scooter India (HMSI) has premiered the television commercial (TVC) for its CB Hornet 160R. In sync with its aggressive warrior styling, the new commercial of CB Hornet 160R coincided with the much awaited world television premier of 2015’s biggest hit – Bajirao Mastani. 

    Developed by Dentsu Marcom, a Dentsu Aegis Network Company, the TVC that is running on air across channels has received a welcome  response from the youth.

    The brief to agency was to create an adrenalin high communication that reinforces the uniqueness of CB Hornet 160R and its advancements in terms of performance, style and technology to the target audience. 

    Elaborating on Honda’s communication line for the CB Hornet 160R, Honda Motorcycle & Scooter India sales and marketing SVP Yadvinder Singh Guleria said, “Honda launched the new CB Hornet 160R, heralding a new era of Street Naked Sports biking in India. Through this TVC, we have tried to showcase the attributes like unbridled power, ambition, sheer hard work and precision that goes behind sculpting those perfect bodies, be it today’s youth or their machine- the CB Hornet 160R. Within just 4 months of its launch, the CB Hornet 160R has stuck an immediate resonance with the customers and this TVC will definitely help us soar to even greater heights.”

    The film was conceptualised to show the inherent connect between new CB Hornet 160R and its identified target group.

    “The human body is incredibly built. It’s the greatest machine that is ever built on earth. And increasingly, more than ever before, gyms are mushrooming all over the country, in basements, on terraces, and in swank glass buildings. The new CB Hornet 160 is for this new generation that is as much passionate about building their bodies as it is about motorcycles,” said Dentsu Marcom, NCD Titus Upputuru.

    The ad film explores the parallel journey of men building their bodies and the CB Hornet 160R being built in the factory. Fast-paced and edgy, the TVC, though visual and sound spectacle shows the coming together of, ‘building of the human body’ and ‘building of the bike body’, for road ripping ride. This is followed by thrilling shots of the riders creating an X on the tarmac that resembles the X-shaped LED tail lamp on CB Hornet 160R. The film ends with the tagline ‘Built After You’ linked that how the CB Hornet 160R is just as raw. real. ripped as its rider. 

  • GreenDot Health Foods Ltd unveils new summer brand campaign for Cornitos

    GreenDot Health Foods Ltd unveils new summer brand campaign for Cornitos

    NEW DELHI: Cornitos, the flagship brand of Greendots Health food Ltd, has rolled out two brand campaigns featuring its new exotic flavours Spicy Peri Peri and Extra Cheesy, Cheese and Herbs Nacho Crisps for this season.

    The 10-second ad campaigns will run across all national television channels and digital platforms. The ad features the entire range offered by Cornitos, with a focus on the two newly launched flavours. The colourful commercial effectively brings out the key message of the brand: Always a Good Time for Cornitos.

    Commenting on the launch of the ad campaigns, Greendot Health Foods Limited – Cornitos Director Vikram Aggarwal said: “Being a preferred choice for healthy snacking, the new TVC will reinforce the brand promise of premium quality and great taste. The tonality and mood of the ad has been kept very simple and the ad will help us reach out to masses.”

    Concept:

    First TVC: The Extra Cheesy campaign shows fresh corn being converted into nacho crisps and a sprinkle of grated fresh cheddar cheese and Italian herbs on Nachos happen to create the exotic flavour of Extra Cheesy, Cheese and Herbs. The TVC ends with the display of the full range of 10 exotic flavours offered by Cornitos.

    Second TVC: The PeriPeri campaign shows fresh corn being converted into nacho crisps and a sprinkle of African chili and fresh lemon on nachos that creates the exotic flavour of fiery PeriPeri. Fire shown in the ad symbolizes the heat of African chili packed in the PeriPeri Nacho Crisps pack. The TVC conveys the message of Peri Peri – Adding a new spice to theo.

    TVC links:

    Extra Cheesy – https://www.youtube.com/watch?v=AX1G9xU9zdM

    Peri Peri – https://www.youtube.com/watch?v=-zPqG4In9OI

    Credits:

    Client- Cornitos

    Agency: Studio 6 Productions

    Creative Head: Arijit Saha

  • GreenDot Health Foods Ltd unveils new summer brand campaign for Cornitos

    GreenDot Health Foods Ltd unveils new summer brand campaign for Cornitos

    NEW DELHI: Cornitos, the flagship brand of Greendots Health food Ltd, has rolled out two brand campaigns featuring its new exotic flavours Spicy Peri Peri and Extra Cheesy, Cheese and Herbs Nacho Crisps for this season.

    The 10-second ad campaigns will run across all national television channels and digital platforms. The ad features the entire range offered by Cornitos, with a focus on the two newly launched flavours. The colourful commercial effectively brings out the key message of the brand: Always a Good Time for Cornitos.

    Commenting on the launch of the ad campaigns, Greendot Health Foods Limited – Cornitos Director Vikram Aggarwal said: “Being a preferred choice for healthy snacking, the new TVC will reinforce the brand promise of premium quality and great taste. The tonality and mood of the ad has been kept very simple and the ad will help us reach out to masses.”

    Concept:

    First TVC: The Extra Cheesy campaign shows fresh corn being converted into nacho crisps and a sprinkle of grated fresh cheddar cheese and Italian herbs on Nachos happen to create the exotic flavour of Extra Cheesy, Cheese and Herbs. The TVC ends with the display of the full range of 10 exotic flavours offered by Cornitos.

    Second TVC: The PeriPeri campaign shows fresh corn being converted into nacho crisps and a sprinkle of African chili and fresh lemon on nachos that creates the exotic flavour of fiery PeriPeri. Fire shown in the ad symbolizes the heat of African chili packed in the PeriPeri Nacho Crisps pack. The TVC conveys the message of Peri Peri – Adding a new spice to theo.

    TVC links:

    Extra Cheesy – https://www.youtube.com/watch?v=AX1G9xU9zdM

    Peri Peri – https://www.youtube.com/watch?v=-zPqG4In9OI

    Credits:

    Client- Cornitos

    Agency: Studio 6 Productions

    Creative Head: Arijit Saha

  • This campaign reinforces the positioning of Aaj Tak as the SABSE TEZ: Ashish Bagga

    This campaign reinforces the positioning of Aaj Tak as the SABSE TEZ: Ashish Bagga

    MUMBAI: In the competitive ecosystem today, having a strong editorial strategy is not enough for the Indian News Broadcasters. A cutting edge television commercial is a must for them to garner eyeballs. India Today group for its leading Hindi news channel Aaj Tak rolled out a new campaign. The title “Aankhen Khol De,” itself is an intriguing one.

    Conceptualised and created by the renowned Bollywood film maker and expert ad maker Pradeep Sarkar. The campaign features a series of 8 hilarious black and white commercials namely, Andha Dharna, Angootha Chap & Rishwat Ki Daal with a twist to humour.

    “This campaign reinforces the positioning of Aaj Tak as the SABSE TEZ news channel with the message of being the eye opener of society. For the last 15 years, Aaj Tak has dominated the news space as the nation’s No.1 News channel and the people’s brand that rules over the mindspace and heartspace. The campaign reiterates the role of Aaj Tak to dig out the truth and to present it as it is, something that the channel has delivered through the years making it the Indian viewer’s clear preference,” says India Today CEO Ashish Bagga

    The ace ad film maker was also the man behind Aaj Tak’s first TVC after channel was launched. Later, his first TVC with Aaj Tak won him the Best Director of the Year Award at Abby Award Ceremony, an award instituted for the first time in 2003. In addition, his company Apocalypso Films also bagged the silver for campaign of the year at the Abby’s with its Aaj Tak campaign.