ITV

Tag: TVC

  • Salman endorses ‘fully fantastic’ Dixcy

    Salman endorses ‘fully fantastic’ Dixcy

    MUMBAI: Dixcy Textiles has rolled out its new advertising campaign. The TVC features the biggest entertainer in Bollywood Salman Khan.

    The humorous ad highlights Dixcy Scott’s fit and quality. The film has been conceptualised by Ogilvy Advertising. This is the first campaign for Dixcy Scott after Ogilvy won the account without a pitch process early this year. Salman is seen in a new light in this campaign, as Dixcy Scott moves away from action-oriented campaigns.

    Dixcy Scott founder Premji Sikka said, “The brief to the agency was to highlight the fit and quality of the product. While the brand would love to talk about entire range of innerwear, talking about underwear when a celebrity is involved would be a challenge. So, in the ad while Salman is wearing a vest, the agency has managed to include underwear and extend the proposition of ‘Fully elastic, fully fantastic’ to the entire men’s innerwear range.”

    Dixcy Scott director Raghul Sikka added, “The campaign is now consumer-focused whereas the earlier campaigns were trade-led.”

    Ogilvy South Asia executive chairman and creative chairman Piyush Pandey said, “This campaign marks the return of a lethal combination — Dixcy Scott and Salman Khan. In this campaign, we decided to leverage Salman for his great ability to pull off humour in way that connects with the masses.”

    Ogilvy India CEO Kunal Jeswani inserted, “So much advertising today hesitates to deliver a great functional benefit. And the ones that try to do it end up being so boring that consumers show zero interest. This one gets it right.”

    Being one of the youngest, big players in the category, Dixcy Scott faces stiff competition from established players.

    Madison Media Sigma CEO Vanita Keswani added, “To reach out to consumers effectively and in a holistic way, the campaign will run across TV, print, digital, OOH and theatres countrywide.”

  • Madhuri Dixit new face of Intex Washing Machine, features in TVC

    Madhuri Dixit new face of Intex Washing Machine, features in TVC

    New Delhi: Recently signed brand ambassador Bollywood actress Madhuri Dixit has featured in the first television commercial for the Fully-Automatic Washing Machine of Intex Technologies. The 20-seconds TVC will be broadcast pan-India across all major GECs, news channels and regional broadcasts.

    Keeping in line with the company’s business strategy, the month long On-Air TVC will cover the Hindi heartland featuring in more than 25 key TV channels like Star Plus, Colors, Zee TV, Sony, Aaj Tak, Zee News etc. The regional outreach includes Southern and Western Indian market. The campaign will also feature in major women magazines and shown in cinema halls covering more than 30 cities.

    Intex Technologies Director Keshav Bansal said: “We are delighted to have Madhuri Dixit as the brand ambassador and the new TVC for our fully-automatic washing machine targets women who want smart washing in less time. Intex has always received phenomenal response for its products and we are confident with Madhuri endorsing our innovative product, it would further enhance our consumer connect.”

    Intex had recently signed film actress Madhuri Dixit as its brand ambassador for Refrigerators and Washing Machines for a period of two years, and she will be seen in the company’s TV commercials besides being the face of the company for a series of brand promotions and activations.

    Intex has been present in the washing machine segment since 2014 with a range of semi-automatic machines and washers. It has now added the all new fully automatic top-loading washing machine to its portfolio.

    The fully automatic model with 6.2 kg capacity has varied features that ensure superior performance with high quality. The unique Magic Filter ensures all lint inside the tub is captured for top quality filtering to deliver consistently effective cleaning results. The machine also comes with the Delay Start feature that helps in setting the delay start time from 1 hour to 24 hours. Washing machine has 10 pre-set programs to enable different types of washing requirements.

  • Madhuri Dixit new face of Intex Washing Machine, features in TVC

    Madhuri Dixit new face of Intex Washing Machine, features in TVC

    New Delhi: Recently signed brand ambassador Bollywood actress Madhuri Dixit has featured in the first television commercial for the Fully-Automatic Washing Machine of Intex Technologies. The 20-seconds TVC will be broadcast pan-India across all major GECs, news channels and regional broadcasts.

    Keeping in line with the company’s business strategy, the month long On-Air TVC will cover the Hindi heartland featuring in more than 25 key TV channels like Star Plus, Colors, Zee TV, Sony, Aaj Tak, Zee News etc. The regional outreach includes Southern and Western Indian market. The campaign will also feature in major women magazines and shown in cinema halls covering more than 30 cities.

    Intex Technologies Director Keshav Bansal said: “We are delighted to have Madhuri Dixit as the brand ambassador and the new TVC for our fully-automatic washing machine targets women who want smart washing in less time. Intex has always received phenomenal response for its products and we are confident with Madhuri endorsing our innovative product, it would further enhance our consumer connect.”

    Intex had recently signed film actress Madhuri Dixit as its brand ambassador for Refrigerators and Washing Machines for a period of two years, and she will be seen in the company’s TV commercials besides being the face of the company for a series of brand promotions and activations.

    Intex has been present in the washing machine segment since 2014 with a range of semi-automatic machines and washers. It has now added the all new fully automatic top-loading washing machine to its portfolio.

    The fully automatic model with 6.2 kg capacity has varied features that ensure superior performance with high quality. The unique Magic Filter ensures all lint inside the tub is captured for top quality filtering to deliver consistently effective cleaning results. The machine also comes with the Delay Start feature that helps in setting the delay start time from 1 hour to 24 hours. Washing machine has 10 pre-set programs to enable different types of washing requirements.

  • Mr. SardiZukaam speaks out in Hamdard’s new TVC

    Mr. SardiZukaam speaks out in Hamdard’s new TVC

    MUMBAI: Hamdard has rolled a new TVC for its herbal cough and cold remedy product; Joshina. The campaign positions the brand as a means to protect users from the effects of seasonal change and an impending cough and cold situation.

    The new campaign depicts an engaging narrative through the personification of Cough and Cold that makes people incapacitated. Shown from the perspective of ‘Mr. SardiZukaam’ (Cold & Cough) depicts his plight that people are no longer scared of him as children continue to ride their bicycles in the rain; the elderly savor ice-creams in the severe cold, amongst other scenarios.

    The campaign has been developed by Rediffusion Y&R, and was shot by Jigsaw Pictures Productions. The creative will be carried forward in the form of a TVC and on various digital platforms.

    Speaking on the key insights of the campaign, Hamdard chief sales and marketing Mansoor Ali, said,“With the advent of monsoon, people especially the young and the aged, are susceptible to common cold easily. With this campaign, we want to re-instill people’s faith in the power of herbal products that are fast, healthy and with no side-effects. The campaign is cheeky but delivers a strong message and brings the value of the product in the fore-front effectively. We sincerely believe that the Joshina TVC will be remembered for the differentiated treatment and narrative.”

    Hamdard Laboratories senior brand manager Nilotpal Singh said, “Joshina as a product in the category is different. To have the syrup at the onset of the first signs of cold is itself a “Prevention”. This year the creative takes a bash at cold that we believe relishes at the thought of incapacitating us. Joshina takes away its wing and that makes the advertising this year so interesting”.

  • Mr. SardiZukaam speaks out in Hamdard’s new TVC

    Mr. SardiZukaam speaks out in Hamdard’s new TVC

    MUMBAI: Hamdard has rolled a new TVC for its herbal cough and cold remedy product; Joshina. The campaign positions the brand as a means to protect users from the effects of seasonal change and an impending cough and cold situation.

    The new campaign depicts an engaging narrative through the personification of Cough and Cold that makes people incapacitated. Shown from the perspective of ‘Mr. SardiZukaam’ (Cold & Cough) depicts his plight that people are no longer scared of him as children continue to ride their bicycles in the rain; the elderly savor ice-creams in the severe cold, amongst other scenarios.

    The campaign has been developed by Rediffusion Y&R, and was shot by Jigsaw Pictures Productions. The creative will be carried forward in the form of a TVC and on various digital platforms.

    Speaking on the key insights of the campaign, Hamdard chief sales and marketing Mansoor Ali, said,“With the advent of monsoon, people especially the young and the aged, are susceptible to common cold easily. With this campaign, we want to re-instill people’s faith in the power of herbal products that are fast, healthy and with no side-effects. The campaign is cheeky but delivers a strong message and brings the value of the product in the fore-front effectively. We sincerely believe that the Joshina TVC will be remembered for the differentiated treatment and narrative.”

    Hamdard Laboratories senior brand manager Nilotpal Singh said, “Joshina as a product in the category is different. To have the syrup at the onset of the first signs of cold is itself a “Prevention”. This year the creative takes a bash at cold that we believe relishes at the thought of incapacitating us. Joshina takes away its wing and that makes the advertising this year so interesting”.

  • Mondelez India and L&K Saatchi and Saatchi crowns Cadbury Choclairs Gold as ‘birthday chocolate’

    Mondelez India and L&K Saatchi and Saatchi crowns Cadbury Choclairs Gold as ‘birthday chocolate’

    MUMBAI: Mondelez India Foods recently launched a new occasion based TVC for Cadbury Choclairs Gold. As a part of the marketing campaign, Mondelez India has rolled out a new ad film conceptualized by L&K Saatchi and Saatchi.

    The new TVC targets the birthday celebrations segment with its ‘Birthday Pe Sirf Choclairs Gold’ campaign, encapsulating the nostalgic memories of celebrating birthdays at school marked by the custom of distributing Cadbury Choclairs Gold amongst teachers and students.

    Commenting on the campaign, Candy & Beverages Associate marketing director Amit Shah said, “Cadbury Choclairs Gold has been synonymous with the occasion of celebrating birthdays in schools. The center-filled chocolate éclair has been a popular choice for birthday celebrations in schools – this despite never having actively invested behind the occasion. Backed by deep consumer insights, the TVC aims to drive the sales of Choclairs Gold Birthday Packs tapping on this consumption occasion. It also aims at bringing back those nostalgic memories of distributing Cadbury Choclairs Gold on birthdays.”

    L &K Saatchi & Saatchi CCO Delna Sethna said, “Every brief is a challenge. The solution to this one was staring at us all along. Cadbury Choclairs Gold has always been a popular Birthday candy brand, and the new TVC just reiterates this. Coated in gooey caramel and oozing liquid chocolate! It’s not just any ol’ candy, its 100 pieces of nostalgia crammed in to the Birthday Pack.”

    With this campaign, Cadbury Choclairs Gold aims to reinstate its positioning as the preferred candy in the birthday space.

  • Mondelez India and L&K Saatchi and Saatchi crowns Cadbury Choclairs Gold as ‘birthday chocolate’

    Mondelez India and L&K Saatchi and Saatchi crowns Cadbury Choclairs Gold as ‘birthday chocolate’

    MUMBAI: Mondelez India Foods recently launched a new occasion based TVC for Cadbury Choclairs Gold. As a part of the marketing campaign, Mondelez India has rolled out a new ad film conceptualized by L&K Saatchi and Saatchi.

    The new TVC targets the birthday celebrations segment with its ‘Birthday Pe Sirf Choclairs Gold’ campaign, encapsulating the nostalgic memories of celebrating birthdays at school marked by the custom of distributing Cadbury Choclairs Gold amongst teachers and students.

    Commenting on the campaign, Candy & Beverages Associate marketing director Amit Shah said, “Cadbury Choclairs Gold has been synonymous with the occasion of celebrating birthdays in schools. The center-filled chocolate éclair has been a popular choice for birthday celebrations in schools – this despite never having actively invested behind the occasion. Backed by deep consumer insights, the TVC aims to drive the sales of Choclairs Gold Birthday Packs tapping on this consumption occasion. It also aims at bringing back those nostalgic memories of distributing Cadbury Choclairs Gold on birthdays.”

    L &K Saatchi & Saatchi CCO Delna Sethna said, “Every brief is a challenge. The solution to this one was staring at us all along. Cadbury Choclairs Gold has always been a popular Birthday candy brand, and the new TVC just reiterates this. Coated in gooey caramel and oozing liquid chocolate! It’s not just any ol’ candy, its 100 pieces of nostalgia crammed in to the Birthday Pack.”

    With this campaign, Cadbury Choclairs Gold aims to reinstate its positioning as the preferred candy in the birthday space.

  • Dhanuka Agritech launches new TVC featuring Amitabh Bachchan

    Dhanuka Agritech launches new TVC featuring Amitabh Bachchan

    MUMBAI: With its promise of bringing world class agro-solutions to farmers across the Indian geography, Dhanuka Agritech Limited, one of India’s leading Agrochemical Formulation Company, has launched a series of television commercials featuring Bollywood Superstar Amitabh Bachchan. For years Dhanuka Agritech Limited (DAL) has been at the forefront of educating and spreading awareness about the right & judicious use of agro-chemicals.

    A series of 6 commercials, created by PUSH Integrated aptly depicts the farmer’s belief in astrologers and clairvoyants for predicting future cultivation and dependence on god for protecting their crops from destruction. The commercials portray Amitabh Bachchan as a rural man who guides the farmers to use the products including Dhanzyme Gold, MAX-SOY, Mortar, Sakura and Cover on various crops.

    Commenting on the new TVC, Mr. R.G.Agarwal, Group Chairman, Dhanuka Agritech Limited, said “Since decades, the vision of Dhanuka Agritech Limited has been to bring about progressive change in the lives of Indian farmers through dedicated knowledge-driven and development-related activities. This new campaign is a further step in educating the farmers on the importance of use of agro-chemicals for a profitable yield.

    He further added, “Today’s farmer immediately identifies with Amitabh Bachchan as a style icon. Mr. Bachchan is not only a versatile actor but also has a high degree of credibility and reliability. He was the perfect fit for Dhanuka and the messages the brand conveys.”

    Mr. V A Shrikumar, Founder and CMD, PUSH Integrated Communications Pvt. Ltd. said, “We wanted to create a campaign that directly connects with the Indian farmers. Since agriculture is the backbone of our economy and crop failures have always impacted the growth momentum. From our deeper understanding of the farmer behavior we found out most of the farmers in India still rely on superstitious and old school beliefs are applied to farming. Also from Dhanuka’s perspective, the brand relies on top scientific research round the clock and they come out with solutions that will help the farmer achieve a high yield. Educating and spreading awareness amongst the farmers through these TVCs was an apt campaign which we could think of doing with Mr. Amitabh Bachchan.”

    Dhanuka Agritech Limited plans to go national with the TVC’s being telecasted in all major national and regional channels, starting 20th June.

    Creative Credits:
    Client: Dhanuka Agritech Limited
    Creative Agency: PUSH Integrated Communications Pvt. Ltd., Bengaluru
    Production house: Earth And Air Films, Mumbai
    TVC Director: V Srikumar

  • Dhanuka Agritech launches new TVC featuring Amitabh Bachchan

    Dhanuka Agritech launches new TVC featuring Amitabh Bachchan

    MUMBAI: With its promise of bringing world class agro-solutions to farmers across the Indian geography, Dhanuka Agritech Limited, one of India’s leading Agrochemical Formulation Company, has launched a series of television commercials featuring Bollywood Superstar Amitabh Bachchan. For years Dhanuka Agritech Limited (DAL) has been at the forefront of educating and spreading awareness about the right & judicious use of agro-chemicals.

    A series of 6 commercials, created by PUSH Integrated aptly depicts the farmer’s belief in astrologers and clairvoyants for predicting future cultivation and dependence on god for protecting their crops from destruction. The commercials portray Amitabh Bachchan as a rural man who guides the farmers to use the products including Dhanzyme Gold, MAX-SOY, Mortar, Sakura and Cover on various crops.

    Commenting on the new TVC, Mr. R.G.Agarwal, Group Chairman, Dhanuka Agritech Limited, said “Since decades, the vision of Dhanuka Agritech Limited has been to bring about progressive change in the lives of Indian farmers through dedicated knowledge-driven and development-related activities. This new campaign is a further step in educating the farmers on the importance of use of agro-chemicals for a profitable yield.

    He further added, “Today’s farmer immediately identifies with Amitabh Bachchan as a style icon. Mr. Bachchan is not only a versatile actor but also has a high degree of credibility and reliability. He was the perfect fit for Dhanuka and the messages the brand conveys.”

    Mr. V A Shrikumar, Founder and CMD, PUSH Integrated Communications Pvt. Ltd. said, “We wanted to create a campaign that directly connects with the Indian farmers. Since agriculture is the backbone of our economy and crop failures have always impacted the growth momentum. From our deeper understanding of the farmer behavior we found out most of the farmers in India still rely on superstitious and old school beliefs are applied to farming. Also from Dhanuka’s perspective, the brand relies on top scientific research round the clock and they come out with solutions that will help the farmer achieve a high yield. Educating and spreading awareness amongst the farmers through these TVCs was an apt campaign which we could think of doing with Mr. Amitabh Bachchan.”

    Dhanuka Agritech Limited plans to go national with the TVC’s being telecasted in all major national and regional channels, starting 20th June.

    Creative Credits:
    Client: Dhanuka Agritech Limited
    Creative Agency: PUSH Integrated Communications Pvt. Ltd., Bengaluru
    Production house: Earth And Air Films, Mumbai
    TVC Director: V Srikumar

  • Inshorts attempts to create awareness about app through first TVC

    Inshorts attempts to create awareness about app through first TVC

    NEW DELHI: Inshorts, the news app which attempts to give news briefly, has for the first time launched a video commercial to boost awareness about its short form content value proposition.

    The brand campaign on YouTube has been executed by Cheil India and the ad targets urban news consumers in the age group of 18 to 35 who value brevity and time.

    Carrying the tagline – ‘Short mein jaano’, the campaign captures real life situations where the protagonists get frustrated from people around them who waste time in beating around the bush instead of communicating to the point.

    The video commercial revolves around a bomb squad commando stuck in a situation of urgency, awaiting instructions from his senior, to take necessary action. It is only after a series of unimportant information that the commando is guided about the course of action he was looking for all along.

    Inshorts, through its 60-word shorts, provides users a unique content discovery experience that allows them to read a lot of news items in short, in very little time. With just a few swipes, at a time and place of their convenience, consumers can keep abreast with all the important news of the day.

    Inshorts CEO and co-founder Azhar Iqubal said, “Being an internet company, we are launching our campaign online first and intend to go all out with ATL and BTL campaigns later. Through this TVC, we hope to highlight the Inshorts value proposition of keeping its users updated with simple, factual and to-the-point content which can be consumed in minimum time.”

    The commercial has been directed by Gajraj Rao, produced by Code Red Films and conceptualized by Cheil India. The four-week long campaign will go live on digital and social platforms like Google, YouTube, Facebook, Instagram, etc.

    Cheil India executive creative director Aneesh Jaisinghani said: “When you have a great product like the Inshorts app, a veteran director like Gajaraj Rao, super talented actors like Rajesh Sharma, Nikhil Ratnaparkhi and Sumit Gulati, a few things are guaranteed, a ball of a shoot and a couple of awesome TV commercials. Hope the viewers enjoy watching them as much as we enjoyed making them”