ITV

Tag: TVC

  • Grey does ‘shararat’ with Britannia Cake’s new campaign

    Grey does ‘shararat’ with Britannia Cake’s new campaign

    MUMBAI: Who doesn’t love cakes? And when that cake is yummier than the usual fare, there seems to be a lot of competition around who gets to eat it. The starting point of this communication was to emphasize on the fact that Britannia Cakes are so tasty, one would go to any length to get their hands on it.

    Conceptualised and executed by Grey group, Bangalore, this TVC from Britannia sees a father-son duo caught in the most important question of the hour: Who gets to eat the cake? Who deserves it more? We see the father narrate a fantastical tale where he is recounting an incident when the child was much younger. He claims that when the boy’s Britannia Cake pack was stolen by a monkey, he undertook great risks to bring it back to the child. That, according to the father, is a jolly good reason why the cake pack should be all his.

    Just when we think that the child is convinced and the father has gotten away with his fibbing, we realise that the child is not as gullible as we had presumed him to be. After all, he is also his father’s son! With a sign off that reads, “Yummy waali shararat”, this spot nicely captures the mischievous relationship that we see between parents and children these days.

    GREY group vice president Vishal Ahluwalia said, “The challenge for GREY was to capture the magic between parents & kids through the lens of a delicious Britannia Cake and tell the story in a disruptive form. All credit must go to team Britannia who were bold enough to accept a new story telling format and believe in a film which was conceptualized on a wide fantastical canvas”.

    “Britannia has positioned bar cakes as the perfect treat for kids, both in terms of health and delight. However, with this campaign we have refreshed the positioning to bring out the more universal appeal of cakes. With “Yummy Wali Shararat” we want to talk about how this category brings out the child in each of us. What better way to bring this to life than good humoured leg pulling between a father and a son”, said Britannia Industries vice president – strategy & business development Manjunath Desai said.

    The TVC has been released across 10 languages, nationally.

    YouTube Link of the TVC – https://youtu.be/uf1pfrrGs6E

  • eBay engages consumer with live game on FB

    eBay engages consumer with live game on FB

    MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable discounts that is default of the season.

    eBay India’s doing so by hosting the first ever Facebook live gaming event for its consumers called Dhanbola (online tambola). Hosted by stand-up comedian Zakir Khan, Dhanbola went live on October 25, from 4:00-5:00 pm on eBay India FB page, and was witnessed by over 7000 people live.

    The concept of Dhanbola was simple: over 5.6 million consumers on ebay.in had gotten codes that entitled them to participate in live Dhanbola event, witth prizes such as MacBook Pro, an Apple iPhone 7 or a Philips Bluetooth speaker up for grabs.

    “Our festive season in India, which started on 15 September and will continue till Diwali, is the most important time of the year for our business. These forty five days have been packed with multiple activities, be it exclusive launches, new products and attractive offers and discounts,” shared eBay India marketing director Shivani Suri.

    This year, eBay is especially looking forward to the festive given a huge jump in their over all product selection on the platform. Compared to last year’s three crore products, this year the e-commerce player boasts of 10 crore products on the site.

    Thus, unlike its usual presence on the digital platforms, this year eBay has launched a TVC campaign as well, with a shelf life of around six weeks.

    The e-commerce player’s latest TVC campaign titled #ThingsDontJudge highlights the variety of products that eBay has to offer while also turning materialism on its head. The caption for the ad sums up the idea behind the advert. It states that “Don’t let the voices hold you back. eBay has products that don’t judge you for who you are or what you believe in. They say just one thing – Live and let live.”

    Tying the TVC’s message with the latest FB initiative Suri had earlier said “Our recently launched TVC campaign #ThingsDontJudge struck a chord with consumers from different walks of life. Dhanbola is yet another industry first from eBay India to not only deepen our engagement with consumers on a platform which is preferred by them but also to celebrate the spirit of the upcoming festivities.”

    Apart from ‘Dhanbola’, eBay shoppers will be given a chance to engage with the stand-up comedian through several additional activities. Consumers can challenge the host for either a ‘Truth or Dare’, and/or a real time “Roast the Host.”

    eBay offers consumers the option to make purchases via EMI through ICICI, Citibank and HDFC credit cards. All purchases are covered under the eBay Guarantee which ensures refund or replacement in case a consumer is unhappy with the purchase.

  • eBay engages consumer with live game on FB

    eBay engages consumer with live game on FB

    MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable discounts that is default of the season.

    eBay India’s doing so by hosting the first ever Facebook live gaming event for its consumers called Dhanbola (online tambola). Hosted by stand-up comedian Zakir Khan, Dhanbola went live on October 25, from 4:00-5:00 pm on eBay India FB page, and was witnessed by over 7000 people live.

    The concept of Dhanbola was simple: over 5.6 million consumers on ebay.in had gotten codes that entitled them to participate in live Dhanbola event, witth prizes such as MacBook Pro, an Apple iPhone 7 or a Philips Bluetooth speaker up for grabs.

    “Our festive season in India, which started on 15 September and will continue till Diwali, is the most important time of the year for our business. These forty five days have been packed with multiple activities, be it exclusive launches, new products and attractive offers and discounts,” shared eBay India marketing director Shivani Suri.

    This year, eBay is especially looking forward to the festive given a huge jump in their over all product selection on the platform. Compared to last year’s three crore products, this year the e-commerce player boasts of 10 crore products on the site.

    Thus, unlike its usual presence on the digital platforms, this year eBay has launched a TVC campaign as well, with a shelf life of around six weeks.

    The e-commerce player’s latest TVC campaign titled #ThingsDontJudge highlights the variety of products that eBay has to offer while also turning materialism on its head. The caption for the ad sums up the idea behind the advert. It states that “Don’t let the voices hold you back. eBay has products that don’t judge you for who you are or what you believe in. They say just one thing – Live and let live.”

    Tying the TVC’s message with the latest FB initiative Suri had earlier said “Our recently launched TVC campaign #ThingsDontJudge struck a chord with consumers from different walks of life. Dhanbola is yet another industry first from eBay India to not only deepen our engagement with consumers on a platform which is preferred by them but also to celebrate the spirit of the upcoming festivities.”

    Apart from ‘Dhanbola’, eBay shoppers will be given a chance to engage with the stand-up comedian through several additional activities. Consumers can challenge the host for either a ‘Truth or Dare’, and/or a real time “Roast the Host.”

    eBay offers consumers the option to make purchases via EMI through ICICI, Citibank and HDFC credit cards. All purchases are covered under the eBay Guarantee which ensures refund or replacement in case a consumer is unhappy with the purchase.

  • Wringley’s Doublemint tells a ‘fresh’ new love story

    Wringley’s Doublemint tells a ‘fresh’ new love story

    MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley’s Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

    The advertisement that depicts a heartwarming love story of a young boy Adi & his new neighbor Niara. The advertisement is based on the fresh and beautiful cover of “Ek ajnabee hasina se,” originally sung by the legendary Kishore Da. Reiterating the recently launched Doublemint© Mints freshness proposition, the love story around the quintessential romantic Indian couple encourages us to ‘Start Something Fresh’ whilst making ‘long lasting connections.’

    Wrigley India MD MV Natarajan said, “The Doublemint© Mints TV advertisement fantastically weaves in the essence of connections that Doublemint© stands for. It is seen enabling the young couple falling in love.”

    BBDO India  CCO and chairman Josy Paul added, “The role of Doublemint is to help create new connections and start something fresh. Like the innocence of true love – you can’t write it; you can only wish it. Love just happens when you are busy doing other things. That’s what this campaign is about! When I saw the offline of the film, I was moved to tears. I called Shoojit way past midnight bawling like a teenager. It took me back to the purity of love. It’s not advertising, it’s the sound of a world looking for a more meaningful relationship. We are not just selling chewing gum or mints; we are spreading the hope of better connections.”

    TVC director Shoojit Sircar shared, “This has been such an interesting journey for me personally. We brainstormed and sorted through close to a hundred songs before settling on ‘Ek ajnabee hasina se’, which fits beautifully to the story. And, we have added  a refreshing take to this Bollywood classic. This TVC debuts with fresh faces who have brought Adi and Niara to life. The actors, Banita and Shubham, beautifully portrayed the innocence of a first time love story with absolute purity. This advertisement aims to tell a simple tale of a young couple embarking on a new connection infused by the freshness of Doublemint© Mints.”
     
    The advertisements are being aired nationwide from 22 October, 2016.

  • Wringley’s Doublemint tells a ‘fresh’ new love story

    Wringley’s Doublemint tells a ‘fresh’ new love story

    MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley’s Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

    The advertisement that depicts a heartwarming love story of a young boy Adi & his new neighbor Niara. The advertisement is based on the fresh and beautiful cover of “Ek ajnabee hasina se,” originally sung by the legendary Kishore Da. Reiterating the recently launched Doublemint© Mints freshness proposition, the love story around the quintessential romantic Indian couple encourages us to ‘Start Something Fresh’ whilst making ‘long lasting connections.’

    Wrigley India MD MV Natarajan said, “The Doublemint© Mints TV advertisement fantastically weaves in the essence of connections that Doublemint© stands for. It is seen enabling the young couple falling in love.”

    BBDO India  CCO and chairman Josy Paul added, “The role of Doublemint is to help create new connections and start something fresh. Like the innocence of true love – you can’t write it; you can only wish it. Love just happens when you are busy doing other things. That’s what this campaign is about! When I saw the offline of the film, I was moved to tears. I called Shoojit way past midnight bawling like a teenager. It took me back to the purity of love. It’s not advertising, it’s the sound of a world looking for a more meaningful relationship. We are not just selling chewing gum or mints; we are spreading the hope of better connections.”

    TVC director Shoojit Sircar shared, “This has been such an interesting journey for me personally. We brainstormed and sorted through close to a hundred songs before settling on ‘Ek ajnabee hasina se’, which fits beautifully to the story. And, we have added  a refreshing take to this Bollywood classic. This TVC debuts with fresh faces who have brought Adi and Niara to life. The actors, Banita and Shubham, beautifully portrayed the innocence of a first time love story with absolute purity. This advertisement aims to tell a simple tale of a young couple embarking on a new connection infused by the freshness of Doublemint© Mints.”
     
    The advertisements are being aired nationwide from 22 October, 2016.

  • P Mark TVC features Boman Irani

    P Mark TVC features Boman Irani

    MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

    In the latest TVC, the brand redefines the food aroma while cooking. It shows how a traditional music protagonist played by Boman Irani gets carried away by the aroma of food cooked in P Mark mustard oil. Cooking in P Mark mustard oil tantalizes the all the organs especially the nose and the taste buds and also assures good health

    Targeted towards the people who love eating and are conscious about the cooking oil, P Mark mustard oil is a perfect solution as a cooking oil in the healthiest manner.

    Puri Oil Mills MD Vivek Puri MD said,“P Mark Mustard Oil comes with a heritage and a goodwill especially across North India. The generation today is very conscious of what they eat. Not only cooking, Mustard oil is also one of the most effective oil if used as a medicine as proved by Ayurvedic experts. This TVC is very special for us as Kayoze Irani, Boman’s son, has directed Boman.”

    Boman Irani said, “It is a brand which has a legacy of last three generations. I have grown up listening to my grandmother say that love that comes straight from heart makes food tastier.”

    The ad campaign is conceptualised and directed by Kayoze Irani and production house is White Script. The campaign will roll out across cities in a combination of print and TV commercials, outdoor innovation for mall advertising and will also exhibit the use of new media and interactive sampling.

  • P Mark TVC features Boman Irani

    P Mark TVC features Boman Irani

    MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

    In the latest TVC, the brand redefines the food aroma while cooking. It shows how a traditional music protagonist played by Boman Irani gets carried away by the aroma of food cooked in P Mark mustard oil. Cooking in P Mark mustard oil tantalizes the all the organs especially the nose and the taste buds and also assures good health

    Targeted towards the people who love eating and are conscious about the cooking oil, P Mark mustard oil is a perfect solution as a cooking oil in the healthiest manner.

    Puri Oil Mills MD Vivek Puri MD said,“P Mark Mustard Oil comes with a heritage and a goodwill especially across North India. The generation today is very conscious of what they eat. Not only cooking, Mustard oil is also one of the most effective oil if used as a medicine as proved by Ayurvedic experts. This TVC is very special for us as Kayoze Irani, Boman’s son, has directed Boman.”

    Boman Irani said, “It is a brand which has a legacy of last three generations. I have grown up listening to my grandmother say that love that comes straight from heart makes food tastier.”

    The ad campaign is conceptualised and directed by Kayoze Irani and production house is White Script. The campaign will roll out across cities in a combination of print and TV commercials, outdoor innovation for mall advertising and will also exhibit the use of new media and interactive sampling.

  • Usha releases ‘Hawa Happy’ for fans

    Usha releases ‘Hawa Happy’ for fans

    MUMBAI: You become of a fan of Hawa Happy! Usha International, one of India’s leading consumer durables company, has launched a campaign with the theme of “Hawa Happy”.  The TVC captures some endearing and identifiable moments of an Indian family and how Usha fans and coolers form an integral part of these moments. 

    Usha International AVP- Marketing, Fans and Home Comfort Bharat Kharbanda, said, “One of the key objectives of the TVC is to showcase the entire range of Usha fans and how they are well integrated into the day to day living. With this film we hope to further strengthen Usha’s presence in the industry and increase brand saliency among customers.”

    Leveraging the festive season fervour, this TVC is being aired nationally with heavy spends in the southern and western markets to ride on the seasonality in these two regions. The film will be aired in local languages and will be supported by on ground, in-cinema and digital campaigns.
     

  • Usha releases ‘Hawa Happy’ for fans

    Usha releases ‘Hawa Happy’ for fans

    MUMBAI: You become of a fan of Hawa Happy! Usha International, one of India’s leading consumer durables company, has launched a campaign with the theme of “Hawa Happy”.  The TVC captures some endearing and identifiable moments of an Indian family and how Usha fans and coolers form an integral part of these moments. 

    Usha International AVP- Marketing, Fans and Home Comfort Bharat Kharbanda, said, “One of the key objectives of the TVC is to showcase the entire range of Usha fans and how they are well integrated into the day to day living. With this film we hope to further strengthen Usha’s presence in the industry and increase brand saliency among customers.”

    Leveraging the festive season fervour, this TVC is being aired nationally with heavy spends in the southern and western markets to ride on the seasonality in these two regions. The film will be aired in local languages and will be supported by on ground, in-cinema and digital campaigns.
     

  • DeBeers brings ‘ek heera aapke heere ke liye’ for festivities

    DeBeers brings ‘ek heera aapke heere ke liye’ for festivities

    MUMBAI: DeBeers, in collaboration with GJEPC, has announced an India-specific advertising campaign for the upcoming festive season to consolidate and enhance the demand for diamonds in India.  DeBeers is a leading diamond company.

    The campaign ‘Ek Heera Aapke Heere Ke Liye’ (Only a diamond is worthy of your diamond) is about the appreciation of a husband for his wife for the little things that she does which makes his life, a life worth living. This campaign has been developed and conceptualized by J. Walter Thompson India (JWT, India) and produced and directed by Joydeep Sarkar of Native Films.

    Conceptualized on the idea of ‘appreciating your wife with a diamond’ the campaign creatively depicts the little things a wife adds in her husband’s life and how his life is a brighter, happier life because of her in it.  The wife is at the core of the commercial and depicts how she is the soul of the household and how everyone’s life is better because of the love care and concern she shows them and how she completes them. It signifies that every woman is the diamond in her husband’s life and is truly deserving of a diamond as appreciation of all the effort she puts in for her family.

    The TVC takes us through the life of a modern Indian woman taking care of her family (her husband, child and in laws) doing what comes naturally to her. Starting with her mischievously waking her husband up in the morning. To making breakfast a fun experience for her child, to ensuring the comfort of the elders of the family.  The ad ends with the husband gifting his wife diamond earrings to show that he appreciates her contribution to his life.

    Forevermark president Sachin Jain, commented, “India is one of the top performing markets for diamond consumption in the world. This campaign will focus on retaining the consumer preference for diamonds while reinforcing consumer confidence and demand for diamond jewellery, in the market.”

    JWT national creative director Tista Sen, added, “Celebrate the woman in your life, this festive season with an exquisite diamond. Through this campaign, we applaud women in their everyday avatar and their everyday multiple roles.”

    The Ek Heera Aapke Heere Ke Liye’ campaign will utilize the national media channels such as TV mainlines, magazines, paid search, online display and video audience buying, key digital sponsorships, social media platforms, and online television. The campaign will debut on National TV with a 60second commercial in Hindi and local languages like Tamil, Telugu, Malayalam, Bengali, Gujarati, Marathi and will across entertainment, movies and news channels for a period of three months all through the festive season.

    Download link 
    https://we.tl/FfTml5zsVO