ITV

Tag: TVC

  • Bhool Kar Bhi Mat Bhoolna Policybazaar.com

    Bhool Kar Bhi Mat Bhoolna Policybazaar.com

    MUMBAI: Policybazaar.com, India’s largest insurance website and comparison portal, has launched a new television campaign, with the tagline “Policybazaar.com Par Term Insurance Lena Bhool Kar Bhi Mat Bhoolna.”  The campaign aims to highlight the importance of having a term insurance plan. 

    The new TV commercial will see actress Achint Kaur as a Séance medium. With this campaign, Policybazaar.com intends to give a push to the consumers’ buying decisions, by focusing on the challenges that the family would have to face in their absence, including inability to sustain the current lifestyle. A month long campaign is designed by the in-house team of Policybazaar.com and executed by K Silent Productions.  

    The TV campaign went on air on 15 January, 2017.  

    Policybazaar.com Group CMO and PaisaBazaar.com CEO Naveen Kukreja said, “Term insurance with sufficient life cover is the must have product for a person with dependents. The main objective of a term insurance plan is to provide replacement of your income in your absence.”

    Policybazaar.com head of marketing Sai Narayan added, “Through the campaign, we aim to re- emphasize the importance of financial protection and change consumers’ mindset which tend to believe that they are invincible and won’t die young. The TVC also accentuates the ease of comparing and buying insurance policy. Though the commercial has entertaining and humorous quotient attached to it but surely leaves behind the strong message of securing financial future of the family.”

    The TV commercial starts in a fancy background; a woman who has lost her husband meets a psychic in order to communicate with his spirit. As she laments about his loss, asks the psychic to make her talk to husband once. The psychic touches the husband’s photograph and becomes a medium to communicate with the dead husband’s spirit. The widow asks for the term Insurance’s papers which the husband’s spirit denies to have had at first place as he forgot to get buy the policy. To this the husband spirit squeakily replies that he didn’t know that he will die. Now, the drama unfolds when the woman starts scolding her deceased husband for not remembering to buy a term insurance. She further reminds him about the term plan of Rs. 1 crore they have decided to purchase on Policybazaar.com for a minimum premium of Rs. 490 per month. She enlightens the purpose of getting a term plan which can pay off their home loan EMI, kid’s school fees and the lump sum she would have got for her lifetime. 

    The commercial consciously takes a humorous route to convey the message, which has been the tone of the brand, in an otherwise serious insurance category.

  • Madison BMB creates memorable Vistaprint

    Madison BMB creates memorable Vistaprint

    MUMBAI: Madison BMB has created a TVC for its client Vistaprint, a leading printing solutions company. The TVC which focuses on printing solutions for businesses, entrepreneurs and individuals.

    The TVC showcases how convenient it is for small and medium-sized businesses to print their visiting cards, stationery, merchandise and apparels.

    Vistaprint India CEO Nilesh Parwani said that Vistaprint.in facilitated translating business owners’ tremendous sense of pride and passion into an identity for their venture through a wide range of beautiful, high quality printed products.

    Madison BMB CEO and CCO Raj Nair said that the tag line “What’s your print?” specifically asked the viewer in a memorable way to go ahead and make their choice depending on their specific printing requirement.

  • Madison BMB creates memorable Vistaprint

    Madison BMB creates memorable Vistaprint

    MUMBAI: Madison BMB has created a TVC for its client Vistaprint, a leading printing solutions company. The TVC which focuses on printing solutions for businesses, entrepreneurs and individuals.

    The TVC showcases how convenient it is for small and medium-sized businesses to print their visiting cards, stationery, merchandise and apparels.

    Vistaprint India CEO Nilesh Parwani said that Vistaprint.in facilitated translating business owners’ tremendous sense of pride and passion into an identity for their venture through a wide range of beautiful, high quality printed products.

    Madison BMB CEO and CCO Raj Nair said that the tag line “What’s your print?” specifically asked the viewer in a memorable way to go ahead and make their choice depending on their specific printing requirement.

  • Liverka jigri Hamdard

    Liverka jigri Hamdard

    MUMBAI: The 110-year-old heritage company that develops wellness solutions and medical innovations through the Unani medicine Hamdard Laboratory has always kept selfless care at the heart of its offerings.

    All the products that are created come from a deep understanding of the human body. Jigreen, a natural, multi-herb Liver protection medicine is the finest example of Hamdard’s Unani methodology combined with progressive research as the base for formulating the various products offered by them for health & wellness benefits.

    Created by team LnK, the TVC talks about how we misconstrue the functioning of the liver, thinking that it only bears the impact of all irrational consumption, particularly with regards to alcohol. In fact, our Liver performs over 500 functions per second in the human body .The daily role of the liver is to keep us fit & active, improving our digestion and to detoxify our body from various chemicals. This is the truth that people had been totally unaware of. In an age where lifestyle & stress-related illnesses are prevalent, the liver is that vital organ that truly becomes the body’s first line of defence.

    The TVC seen and narrated from the perspective of the wife, witnesses her conveying to her husband that she cares for him; that everyone has always talked about how important the heart is, but the liver is equally important to keep the heart and the body healthy. She assures the husband that she will always take care of his well-being. So no matter how often they give in to their indulgences, they now know that there’s a brand out there that helps their Liver deal with it. The liver is the actual unsung hero in our bodies, and quietly but efficiently deals with our excesses.

    The TVC aims at making people aware of how important the Liver is and dispelling the myth created by Bollywood and cultural usage that the word Jigar had far more connotations to heart rather than the liver. The need of the hour was to subtly address that misnomer too.

    Hamdard chief sales & marketing officer Mansoor Ali said, “We are introducing the significance that our liver has by demystifying the liver and its functions in a friendly manner in order to appeal to people’s minds in a longer run and possibly change their attitude about taking their liver for granted.”

    Film director Rahul Sengupta said “When you get an unusual brief, it creates a level of excitement in your work and gives you the boost to perform well. And Jigreen is a perfect example of that where we had to break some stereotypical thoughts and give liver a whole new ideation.”

  • Liverka jigri Hamdard

    Liverka jigri Hamdard

    MUMBAI: The 110-year-old heritage company that develops wellness solutions and medical innovations through the Unani medicine Hamdard Laboratory has always kept selfless care at the heart of its offerings.

    All the products that are created come from a deep understanding of the human body. Jigreen, a natural, multi-herb Liver protection medicine is the finest example of Hamdard’s Unani methodology combined with progressive research as the base for formulating the various products offered by them for health & wellness benefits.

    Created by team LnK, the TVC talks about how we misconstrue the functioning of the liver, thinking that it only bears the impact of all irrational consumption, particularly with regards to alcohol. In fact, our Liver performs over 500 functions per second in the human body .The daily role of the liver is to keep us fit & active, improving our digestion and to detoxify our body from various chemicals. This is the truth that people had been totally unaware of. In an age where lifestyle & stress-related illnesses are prevalent, the liver is that vital organ that truly becomes the body’s first line of defence.

    The TVC seen and narrated from the perspective of the wife, witnesses her conveying to her husband that she cares for him; that everyone has always talked about how important the heart is, but the liver is equally important to keep the heart and the body healthy. She assures the husband that she will always take care of his well-being. So no matter how often they give in to their indulgences, they now know that there’s a brand out there that helps their Liver deal with it. The liver is the actual unsung hero in our bodies, and quietly but efficiently deals with our excesses.

    The TVC aims at making people aware of how important the Liver is and dispelling the myth created by Bollywood and cultural usage that the word Jigar had far more connotations to heart rather than the liver. The need of the hour was to subtly address that misnomer too.

    Hamdard chief sales & marketing officer Mansoor Ali said, “We are introducing the significance that our liver has by demystifying the liver and its functions in a friendly manner in order to appeal to people’s minds in a longer run and possibly change their attitude about taking their liver for granted.”

    Film director Rahul Sengupta said “When you get an unusual brief, it creates a level of excitement in your work and gives you the boost to perform well. And Jigreen is a perfect example of that where we had to break some stereotypical thoughts and give liver a whole new ideation.”

  • ConfidentInMySkin, Parachute says ‘Zyada tano mat’

    ConfidentInMySkin, Parachute says ‘Zyada tano mat’

    MUMBAI: “Her midriff shows she’s bold. The pallu says she’s a prude. Look at those legs. She’s asking for it. If she takes offence, why doesn’t she just chill? Judge her all you want. She’s ready to put the strange voices in her head to rest.

    Committed to its promise of bringing a woman’s inner glow to the fore and enhancing her confidence, Parachute Advanced Body Lotion (PABL), a brand that embodies ‘trust and nourishment’ has launched its latest digital campaign.

    The brand highlights the importance that confidence plays in a young woman’s life. Anchored yet unafraid, modest yet sensuous, it represents the kind of woman who believes in her ideals. The campaign stresses on the fact that it is solely a woman’s choice to wear what she wants or the amount of skin that she shows, and nobody else has the right to dictate it.

    The digital video TVC link portrays how society comments on the choices the modern day woman makes. It begins with people along the street ogling at a girl wearing a short skirt, to another girl wearing a sleeveless tee-shirt. It transitions to the next scene where the girl is advised to cover herself with a ‘dupatta’ as the voiceover goes – “Sunoh, issey dupatta pehnao”. The campaign then portrays different scenes, wherein the modern woman faces scrutiny.

    From wearing backless clothes, to revealing dresses, to tops that attract attention, the judgement keeps pouring in. It ends with a girl being called a ‘behenji’ for dressing conservatively until she changes into edgy shorts, a crop top and finally rides away on a motorcycle as the voiceover goes – “zyada bano mat…zyada tano mat”.

    Through the subtle sarcasm, the campaign communicates that the judgment of society should never stop women from being their real selves, rightfully capturing the essence of PABL.

  • ConfidentInMySkin, Parachute says ‘Zyada tano mat’

    ConfidentInMySkin, Parachute says ‘Zyada tano mat’

    MUMBAI: “Her midriff shows she’s bold. The pallu says she’s a prude. Look at those legs. She’s asking for it. If she takes offence, why doesn’t she just chill? Judge her all you want. She’s ready to put the strange voices in her head to rest.

    Committed to its promise of bringing a woman’s inner glow to the fore and enhancing her confidence, Parachute Advanced Body Lotion (PABL), a brand that embodies ‘trust and nourishment’ has launched its latest digital campaign.

    The brand highlights the importance that confidence plays in a young woman’s life. Anchored yet unafraid, modest yet sensuous, it represents the kind of woman who believes in her ideals. The campaign stresses on the fact that it is solely a woman’s choice to wear what she wants or the amount of skin that she shows, and nobody else has the right to dictate it.

    The digital video TVC link portrays how society comments on the choices the modern day woman makes. It begins with people along the street ogling at a girl wearing a short skirt, to another girl wearing a sleeveless tee-shirt. It transitions to the next scene where the girl is advised to cover herself with a ‘dupatta’ as the voiceover goes – “Sunoh, issey dupatta pehnao”. The campaign then portrays different scenes, wherein the modern woman faces scrutiny.

    From wearing backless clothes, to revealing dresses, to tops that attract attention, the judgement keeps pouring in. It ends with a girl being called a ‘behenji’ for dressing conservatively until she changes into edgy shorts, a crop top and finally rides away on a motorcycle as the voiceover goes – “zyada bano mat…zyada tano mat”.

    Through the subtle sarcasm, the campaign communicates that the judgment of society should never stop women from being their real selves, rightfully capturing the essence of PABL.

  • Madison helps Amul ‘Raho Garmagaram’

    Madison helps Amul ‘Raho Garmagaram’

    MUMBAI:  Madison BMB has conceptualized the new TVC for Amul Bodywarmer. The TVC features a young north Indian couple, at home dealing with the harsh winters.

    Apart from the TVC,  Amul Bodywarmer will also reach out to its consumers via outdoor, print and various other points of contact.

    J.G. Hosiery director Nayinn Seksaria said, “In a world where exaggeration is a suspension of disbelief, we wanted to keep away from the exaggeration and follow the keeping it simple theory. We wanted to communicate the multiple aspects of warmth & unisex garment delivered through sweet & humorous story, which has been achieved.”

    The film ends with the tagline, Raho garmagaram. The catchy soundtrack leaves you humming it for the rest of the day. 

    Madison BMB CEO Raj Nair added, “Amul Innerwear and Bodywarmers have historically had a legacy of creating clutter breaking work. We told ourselves that the work needs to be fresh, simple in ideation and yet totally stand-out in execution. We believe that we have achieved that. It was indeed the case of a simple insight that if you’re wearing Amul Bodywarmers, you really don’t need anything else to keep you warm in winter. And the execution ensured some memorable viewing.” 

  • Madison helps Amul ‘Raho Garmagaram’

    Madison helps Amul ‘Raho Garmagaram’

    MUMBAI:  Madison BMB has conceptualized the new TVC for Amul Bodywarmer. The TVC features a young north Indian couple, at home dealing with the harsh winters.

    Apart from the TVC,  Amul Bodywarmer will also reach out to its consumers via outdoor, print and various other points of contact.

    J.G. Hosiery director Nayinn Seksaria said, “In a world where exaggeration is a suspension of disbelief, we wanted to keep away from the exaggeration and follow the keeping it simple theory. We wanted to communicate the multiple aspects of warmth & unisex garment delivered through sweet & humorous story, which has been achieved.”

    The film ends with the tagline, Raho garmagaram. The catchy soundtrack leaves you humming it for the rest of the day. 

    Madison BMB CEO Raj Nair added, “Amul Innerwear and Bodywarmers have historically had a legacy of creating clutter breaking work. We told ourselves that the work needs to be fresh, simple in ideation and yet totally stand-out in execution. We believe that we have achieved that. It was indeed the case of a simple insight that if you’re wearing Amul Bodywarmers, you really don’t need anything else to keep you warm in winter. And the execution ensured some memorable viewing.” 

  • Grey does ‘shararat’ with Britannia Cake’s new campaign

    Grey does ‘shararat’ with Britannia Cake’s new campaign

    MUMBAI: Who doesn’t love cakes? And when that cake is yummier than the usual fare, there seems to be a lot of competition around who gets to eat it. The starting point of this communication was to emphasize on the fact that Britannia Cakes are so tasty, one would go to any length to get their hands on it.

    Conceptualised and executed by Grey group, Bangalore, this TVC from Britannia sees a father-son duo caught in the most important question of the hour: Who gets to eat the cake? Who deserves it more? We see the father narrate a fantastical tale where he is recounting an incident when the child was much younger. He claims that when the boy’s Britannia Cake pack was stolen by a monkey, he undertook great risks to bring it back to the child. That, according to the father, is a jolly good reason why the cake pack should be all his.

    Just when we think that the child is convinced and the father has gotten away with his fibbing, we realise that the child is not as gullible as we had presumed him to be. After all, he is also his father’s son! With a sign off that reads, “Yummy waali shararat”, this spot nicely captures the mischievous relationship that we see between parents and children these days.

    GREY group vice president Vishal Ahluwalia said, “The challenge for GREY was to capture the magic between parents & kids through the lens of a delicious Britannia Cake and tell the story in a disruptive form. All credit must go to team Britannia who were bold enough to accept a new story telling format and believe in a film which was conceptualized on a wide fantastical canvas”.

    “Britannia has positioned bar cakes as the perfect treat for kids, both in terms of health and delight. However, with this campaign we have refreshed the positioning to bring out the more universal appeal of cakes. With “Yummy Wali Shararat” we want to talk about how this category brings out the child in each of us. What better way to bring this to life than good humoured leg pulling between a father and a son”, said Britannia Industries vice president – strategy & business development Manjunath Desai said.

    The TVC has been released across 10 languages, nationally.

    YouTube Link of the TVC – https://youtu.be/uf1pfrrGs6E