ITV

Tag: TVC

  • Play Games24x7 launches new TVC for Ultimate Teen Patti

    MUMBAI: India’s leading mobile games studio, Ultimate Games, has launched an exciting new TV Commercial (TVC) for its highly successful Ultimate Teen Patti app. The TVC captures the intense emotions and gameplay experienced by a Teen Patti player. Ultimate Games is a wholly owned division of Play Games24x7 that has over 10 million players and is a leader in online and mobile games in India.

    The commercial starts with a fervent game of Teen Patti with nail biting suspense filling the air. Right from the slow show of the cards to the beating of the heart, the commercial captures the adrenaline rush that every player feels on a Teen Patti table. 

    Here’re the two interesting scenarios:

    Play Games24x7’s co-CEO and co-Founder Trivikraman Thampy said, “Teen Patti is the most played card game in India. It has elements of tension and thrill that no other card game can bring. We are trying to show that the same excitement can be felt while playing Teen Patti on our app. That is the feeling we want the user to take away from the ad.”

    Credentials:
    Production house was Skylark Productions, Mumbai

    Director: Luv Kalla 

    Showreel:

    One thing that immediately stands out while watching the TV Commercial is that the app has an extremely immersive game play and rich graphics that enthralls a player. The Ultimate Teen Patti app is available for both Android and Apple users. The app instantly connects players to their favourite Teen Patti game. Players can sign-up with their Facebook accounts or create a guest account. The game is currently available in Hindi and English language.

    Ultimate Teen Patti is one of India’s highest grossing apps. If you are new to Teen Patti game, you can read about Teen Patti rules to get started. This free to play app seeks to provide a high level of engagement to its players with new variations, no limit tables, high bonus amount and the industry’s most rewarding loyalty program. Today, it is India’s highest rated Teen Patti app on the Google Play Store with over 50,000 users who have given it a 5-Star rating.

  • Coolwinks’s first TVC to be aired on HBO & HD channels

    MUMBAI: Coolwinks.com has launched its first TV ad campaign that can be viewed exclusively during the Oscar Stunt programme aired on HBO SD and HBO HD channels up to 25 February.

    Promoting the punchline #OpenYourEyes, the ad is subtle take on the stereotypical and gender-biased mindsets. It will be aired during the academy month that is co-powered by Coolwinks.com that will telecast some of the award-winning films such as The Artist, The Untouchables, The Hunt for Red October, The Fugitive and No Country for Old Men at 11 pm on these channels.

    Conceptualized and created by Cheil Worldwide, the TVC takes forward the brand’s core communication and philosophy, ‘Discover the power of vision.’ The 15-second ad shows how three men sitting outside a café make assumptions that a woman will fail to parallel park her vehicle. The TVC goes on to highlight the stereotypical mentality of men and how it should be open their eyes to reality.

    Coolwinks.com country head Ganesh Iyer said, “Through our premium ad positioning, we expect a hike in our brand search queries and a boost in our overall digital campaign performance.”

    Coolwinks.com wants to break the common notion that eyeglasses make people look ‘uncool’ and establish the fact that stylish and snazzy eyeglasses are a great way to make a fashion statement. Through this association, Coolwinks.com aims to popularize the use of eyewear that balances looks, comfort and functionality perfectly.

  • Safewash #FlauntKarBefikar, Ritu

    MUMBAI: Safewash, the liquid detergent brand from Wipro Consumer Care, is turning up the style quotient of winter garments with its latest TVC and digital campaign. The brand promises users the right kind of expert care their woolies deserve.

    The ad features renowned fashion designer, Ritu Beri, who is seen conducting rehearsals for a fashion show. During the routine, one of the models accidentally spills a drink on another model’s sweater. While everyone looks nervous, Ritu Beri steps in with her “Safewash se hoga” attitude to pacify her team. Finally, models are seen adorning radiant and shiny range of sweaters on the ramp and receiving a roaring applause. 

    The digital efforts of the brand consistently focus on showing-off fashionable winter wear, even after repeated washes. Hence, the communication and conversations were centered on the plank of Flaunt. Safewash. Repeat. The digital campaign of the brand is driven by the agency Experience Commerce.

    “Efforts to influence consumers of fast moving goods on digital platforms is always a fascinating experience, given the dynamic and unpredictable nature of the audience. This campaign is a similar effort which is going to play with the concept of Flaunt. ‘Safewash’. Repeat. consistently with the target audience across digital platforms”, said Experience Commerce CEO Sandip Maiti.

    The campaign involves engaging with fashion bloggers sharing their Vlogs and blogposts showing how to take care of winter wear with the hashtag #FlauntKarBefikar. With interesting content on the website and ongoing social media activities, the brand will continue to urge people to flaunt their winter style.

    Wipro Safewash has an advanced formulation that prevents clothes from shrinking and protects colour and shine, thus keeping them soft and just fresh off-the-rack, even after repeated washes. Safewash gives woolen clothing an ‘All Round Protection’ and this has been expressed across all communication as – ‘7 Benefits of Expert Care’.

    The TVC is actively being promoted across social media platforms including the official website of Safewash.

  • Contrapunto BBDO creates Roca’s ‘My Bathroom’

    Contrapunto BBDO creates Roca’s ‘My Bathroom’

    MUMBAI: Roca, India’s leading manufacturer of bathroom products, today unveiled its new campaign, with its central theme as ‘My bathroom’. With an Indian actor as the protagonist in the TVC, the brand aims to connect with the Indian audience and showcase the beautiful products of Roca reflecting luxury, technology, style and variety that one desires in his/her personal space.The television commercial (TVC), created by Contrapunto BBDO, Spain is aired across channels starting today.

    With international exposure, bathrooms are evolving in India and are considered to be extensions of one’s living spaces today. The objective of the new campaign, launched in the centenary year of the brand, is to establish Roca bathrooms as the new living spaces and showcase how Roca creates unique experiences of luxury for each individual, ultimately, establishing Roca as a premium bathroom brand. Committed to delivering design excellence and creating unique experiences through pioneering ideas, Roca, through this TVC, features all the best moments of the day including trying new looks, playing with kids, spending personal time with her partner and some alone time in tranquillity.

    The TVC reinforces the brand leadership along with its expertise, lineage, design capabilities and the experiences one can expect, ultimately influencing purchase decision of the consumer. It aims to connect with a consumer who is forward-looking, smart, seeks new experiences and is exposed to international trends.

    The concept of the new Roca TVC brings alive special individual moments and showcases bathroom that caters to elevated lifestyle aspirations of the Indian customer. It shows the protagonist experiencing the bathroom as different living spaces. It opens on the protagonist trying out various outfits, appreciating her looks and establishes the bathroom space as her own personal ‘Showroom’. The Roca bathroom is next seen as her kids ‘Magic Room’ where they are seen experiencing the magic of Roca’s Smart toilet. In the next shot, Roca bathroom is seen to transform into the couple’s love abode as the ‘Heart room’. Moving forward into the film, the woman then uses the bathroom as a ‘Changing Room’ to change her looks and later as her ‘Chat Room’. Towards the end of the TVC, the protagonist is seen using the ‘Shhh Room’ as her escape from the world. The TVC signs off with ‘Roca. My Bathroom.’ The tonality of the TVC is warm, yet very dynamic, taking a consumer-centric approach with a lot of sophistication and premiumness infused in it.

    “Roca is the world leader in the definition of bathroom space and has been accepted very well in India. Moving forward, we want to strengthen the association of Roca with premium bathrooms. The new campaign aims to reinforce our commitment to providing not only products with the most advanced technology and design features but high-quality bathroom solutions and premium experience for the consumers who value excellence. We are very happy with the new campaign idea and intend to amplify it across touchpoints, TV, Print, Digital, Retail et al,” said Roca Bathroom Products Pvt. Ltd. MD-designate KE Ranganathan.

    Contrapunto BBDO Madrid general creative director Carlos Jorge adds, “From the very beginning of this project we asked ourselves why anyone would choose a premium brand like Roca to create their bathroom. And within the answer lies the idea for this campaign. If you want your bathroom to be as important as the rest of your house, if you want it to be this intimate space your share with you partner, the space where you see you children grow, to be your own personal spa where you seek renewal after a hard day at work, or at times the place where you can find your very own new look, then you are not only looking for a bathroom, but the chance to create a space as personal and particular as your living room, the children’s room or your bedroom. Roca gives you all the options to create your individual bathroom space, where every detail is a reflection of your style and the way you understand your life.”

  • Contrapunto BBDO creates Roca’s ‘My Bathroom’

    Contrapunto BBDO creates Roca’s ‘My Bathroom’

    MUMBAI: Roca, India’s leading manufacturer of bathroom products, today unveiled its new campaign, with its central theme as ‘My bathroom’. With an Indian actor as the protagonist in the TVC, the brand aims to connect with the Indian audience and showcase the beautiful products of Roca reflecting luxury, technology, style and variety that one desires in his/her personal space.The television commercial (TVC), created by Contrapunto BBDO, Spain is aired across channels starting today.

    With international exposure, bathrooms are evolving in India and are considered to be extensions of one’s living spaces today. The objective of the new campaign, launched in the centenary year of the brand, is to establish Roca bathrooms as the new living spaces and showcase how Roca creates unique experiences of luxury for each individual, ultimately, establishing Roca as a premium bathroom brand. Committed to delivering design excellence and creating unique experiences through pioneering ideas, Roca, through this TVC, features all the best moments of the day including trying new looks, playing with kids, spending personal time with her partner and some alone time in tranquillity.

    The TVC reinforces the brand leadership along with its expertise, lineage, design capabilities and the experiences one can expect, ultimately influencing purchase decision of the consumer. It aims to connect with a consumer who is forward-looking, smart, seeks new experiences and is exposed to international trends.

    The concept of the new Roca TVC brings alive special individual moments and showcases bathroom that caters to elevated lifestyle aspirations of the Indian customer. It shows the protagonist experiencing the bathroom as different living spaces. It opens on the protagonist trying out various outfits, appreciating her looks and establishes the bathroom space as her own personal ‘Showroom’. The Roca bathroom is next seen as her kids ‘Magic Room’ where they are seen experiencing the magic of Roca’s Smart toilet. In the next shot, Roca bathroom is seen to transform into the couple’s love abode as the ‘Heart room’. Moving forward into the film, the woman then uses the bathroom as a ‘Changing Room’ to change her looks and later as her ‘Chat Room’. Towards the end of the TVC, the protagonist is seen using the ‘Shhh Room’ as her escape from the world. The TVC signs off with ‘Roca. My Bathroom.’ The tonality of the TVC is warm, yet very dynamic, taking a consumer-centric approach with a lot of sophistication and premiumness infused in it.

    “Roca is the world leader in the definition of bathroom space and has been accepted very well in India. Moving forward, we want to strengthen the association of Roca with premium bathrooms. The new campaign aims to reinforce our commitment to providing not only products with the most advanced technology and design features but high-quality bathroom solutions and premium experience for the consumers who value excellence. We are very happy with the new campaign idea and intend to amplify it across touchpoints, TV, Print, Digital, Retail et al,” said Roca Bathroom Products Pvt. Ltd. MD-designate KE Ranganathan.

    Contrapunto BBDO Madrid general creative director Carlos Jorge adds, “From the very beginning of this project we asked ourselves why anyone would choose a premium brand like Roca to create their bathroom. And within the answer lies the idea for this campaign. If you want your bathroom to be as important as the rest of your house, if you want it to be this intimate space your share with you partner, the space where you see you children grow, to be your own personal spa where you seek renewal after a hard day at work, or at times the place where you can find your very own new look, then you are not only looking for a bathroom, but the chance to create a space as personal and particular as your living room, the children’s room or your bedroom. Roca gives you all the options to create your individual bathroom space, where every detail is a reflection of your style and the way you understand your life.”

  • Anushka is ‘Swachh Bharat’ ambassador

    Anushka is ‘Swachh Bharat’ ambassador

    MUMBAI: Will highlight issue of open defecation centric on women, joins Amitabh Bachchan in PM Modi’s initiative. It takes a star with maximum reach and impact across India to be chosen as the face of a nationwide health and sanitation campaign

    Anushka Sharma has been chosen to be the face of PM Modi’s initiative, the Swach Bharat Abhiyaan along with Bachchan for the same. She is the female ambassador of this massive country wide campaign, and has been picked for her popularity with youth across rural and urban India, particularly women.

    The ministry has handpicked Anushka to sharpen and centre their communications towards Indian women, especially those who live in rural and semi rural India. A source adds, “ As per research done extensively by the government, men resist using and building toilets in rural and remote areas but women really want to use these. They are often unable to do so as the men don’t feel the need for it. Consequently, they end up defecating in open spaces like fields and farms which has many risks and dangers for women. Adverse effects of open defecation include spread of disease and safety of women and children. The safety of women is threaten because of going alone to the fields and other places solely because they are unable to use the toilets . Given that Anushka has wide appeal with young audiences and has played inspiring female characters onscreen, the government felt she would resonate with women, and was therefore chosen for the campaign.”

    When Anushka heard about this aspect of open defecation, which goes beyond hygiene and health alone, she was appalled. The source explains, “When Anushka found out these details, she was shocked and decided right there and then that she must do this campaign. Centric towards achieving behavorial change in people, especially in motivating women who can take a step and drive men to use toilets, Anushka as a strong opinion influencer is the perfect fit to widen the message. The ministry felt that her influence will help with their outreach greatly and therefore, has chosen her as the face of this campaign. She has shot for two TVCs themed around an anthem like song for the campaign encouraging women to step up against open defecation and for construction of toilets with government initiative.. “

    Having ruled the box office the previous year, and with a promising line up of quality films coming up in 2017, Anushka’s consistent performance and commitment to good cinema has made her a household favourite. That she will be endorsing Swachh Bharat campaign validates her huge popularity and she will focus on this campaign with gusto and absolute commitment. The two new TVCs will be worth watching out for.

  • Anushka is ‘Swachh Bharat’ ambassador

    Anushka is ‘Swachh Bharat’ ambassador

    MUMBAI: Will highlight issue of open defecation centric on women, joins Amitabh Bachchan in PM Modi’s initiative. It takes a star with maximum reach and impact across India to be chosen as the face of a nationwide health and sanitation campaign

    Anushka Sharma has been chosen to be the face of PM Modi’s initiative, the Swach Bharat Abhiyaan along with Bachchan for the same. She is the female ambassador of this massive country wide campaign, and has been picked for her popularity with youth across rural and urban India, particularly women.

    The ministry has handpicked Anushka to sharpen and centre their communications towards Indian women, especially those who live in rural and semi rural India. A source adds, “ As per research done extensively by the government, men resist using and building toilets in rural and remote areas but women really want to use these. They are often unable to do so as the men don’t feel the need for it. Consequently, they end up defecating in open spaces like fields and farms which has many risks and dangers for women. Adverse effects of open defecation include spread of disease and safety of women and children. The safety of women is threaten because of going alone to the fields and other places solely because they are unable to use the toilets . Given that Anushka has wide appeal with young audiences and has played inspiring female characters onscreen, the government felt she would resonate with women, and was therefore chosen for the campaign.”

    When Anushka heard about this aspect of open defecation, which goes beyond hygiene and health alone, she was appalled. The source explains, “When Anushka found out these details, she was shocked and decided right there and then that she must do this campaign. Centric towards achieving behavorial change in people, especially in motivating women who can take a step and drive men to use toilets, Anushka as a strong opinion influencer is the perfect fit to widen the message. The ministry felt that her influence will help with their outreach greatly and therefore, has chosen her as the face of this campaign. She has shot for two TVCs themed around an anthem like song for the campaign encouraging women to step up against open defecation and for construction of toilets with government initiative.. “

    Having ruled the box office the previous year, and with a promising line up of quality films coming up in 2017, Anushka’s consistent performance and commitment to good cinema has made her a household favourite. That she will be endorsing Swachh Bharat campaign validates her huge popularity and she will focus on this campaign with gusto and absolute commitment. The two new TVCs will be worth watching out for.

  • Mall wali quality, ShopClues wale prices

    Mall wali quality, ShopClues wale prices

    MUMBAI: ShopClues, one of India’s largest marketplace, is celebrating its fifth anniversary and it is doing so in an inimitable style between 19 and 26 January. After five years of success, which have seen ShopClues emerge as a prestigious Unicorn in India’s start-up landscape, the company is pulling out all stops to share the jubilation with its enormous and extremely loyal consumer base across the country.

    It has unleashed a gamut of deals and discounts on wired products, lifestyle goods and home and kitchen appliances.

    To drive home the point that this sale is like nothing else consumers have seen, ShopClues has rolled out a mnemonic with an outstretched palm. This symbolises the number 5 and also the fact that everything else can wait for a shopper who is busy making the best of the retail extravaganza up for grabs only on ShopClues. It has further launched a quirky and absolutely catchy TVC that encapsulates the same idea.

    ShopClues head – marketing Harneet Singh said, “We have really come a long way expanding our reach, consumer engagement and offerings to differentiate ourselves in the e-commerce space. We have worked hard with our seller partners to curate best offers, on popular products. With the TVC, we want to encourage more and more of them to make the best of all these jaw-dropping deals and discounts that we have lined up.”

    The TVC, christened ‘Punch paanch ka’, shows different characters from a dad, an office goer and a young mother who are too busy to attend to people around them (their children or bosses) because they are so engrossed in the incredible sale. The absolute oblivion of the shoppers to everything else is explained by the voice-over that says, “Deals and prices itne great, sabko bologe wait.” The great selection of the choicest brands and products that will be available at unbelievable prices is illustrated through the ad taglines such as “Mall wali quality, market wale prices”.

    Enormous managing partner Ashish Khazanchi said, “Our effort through this film was not only to promote the deals and discounts available on the website, but also to cue in the fifth anniversary.”

    The TVC has been conceptualised by Enormous Brands, the creative partner of ShopClues. The creative team at Enormous comprised Ashish Khazanchi, Shailesh Khandeparkar, Ricardo Vaz, Ambika Singhal, Neha Sukumar, Neha Ghag, and Vighnesh G. Whereas, Ajay Verma, Rohit Kumar, and Bharat Gupta did the Account Management. Also, Poonam Raichura and Madhurima Das were responsible for the planning of ‘Punch Panch Ka’ TVC.

    Further to increase the lucrativeness of its deals, the platform has tied up with multiple banking institutions and mobile wallet companies to offer additional discounts to its shoppers. ShopClues is offering 10 per cent instant discount on debit and credit card payments from Kotak Mahindra Bank and Standard Chartered Bank. On the other hand, the platform is also providing up to 100 per cent cashback on mobile wallet payments through its partners MobiKwik, Airtel Payments Bank, and Vodafone mPesa.

  • Mall wali quality, ShopClues wale prices

    Mall wali quality, ShopClues wale prices

    MUMBAI: ShopClues, one of India’s largest marketplace, is celebrating its fifth anniversary and it is doing so in an inimitable style between 19 and 26 January. After five years of success, which have seen ShopClues emerge as a prestigious Unicorn in India’s start-up landscape, the company is pulling out all stops to share the jubilation with its enormous and extremely loyal consumer base across the country.

    It has unleashed a gamut of deals and discounts on wired products, lifestyle goods and home and kitchen appliances.

    To drive home the point that this sale is like nothing else consumers have seen, ShopClues has rolled out a mnemonic with an outstretched palm. This symbolises the number 5 and also the fact that everything else can wait for a shopper who is busy making the best of the retail extravaganza up for grabs only on ShopClues. It has further launched a quirky and absolutely catchy TVC that encapsulates the same idea.

    ShopClues head – marketing Harneet Singh said, “We have really come a long way expanding our reach, consumer engagement and offerings to differentiate ourselves in the e-commerce space. We have worked hard with our seller partners to curate best offers, on popular products. With the TVC, we want to encourage more and more of them to make the best of all these jaw-dropping deals and discounts that we have lined up.”

    The TVC, christened ‘Punch paanch ka’, shows different characters from a dad, an office goer and a young mother who are too busy to attend to people around them (their children or bosses) because they are so engrossed in the incredible sale. The absolute oblivion of the shoppers to everything else is explained by the voice-over that says, “Deals and prices itne great, sabko bologe wait.” The great selection of the choicest brands and products that will be available at unbelievable prices is illustrated through the ad taglines such as “Mall wali quality, market wale prices”.

    Enormous managing partner Ashish Khazanchi said, “Our effort through this film was not only to promote the deals and discounts available on the website, but also to cue in the fifth anniversary.”

    The TVC has been conceptualised by Enormous Brands, the creative partner of ShopClues. The creative team at Enormous comprised Ashish Khazanchi, Shailesh Khandeparkar, Ricardo Vaz, Ambika Singhal, Neha Sukumar, Neha Ghag, and Vighnesh G. Whereas, Ajay Verma, Rohit Kumar, and Bharat Gupta did the Account Management. Also, Poonam Raichura and Madhurima Das were responsible for the planning of ‘Punch Panch Ka’ TVC.

    Further to increase the lucrativeness of its deals, the platform has tied up with multiple banking institutions and mobile wallet companies to offer additional discounts to its shoppers. ShopClues is offering 10 per cent instant discount on debit and credit card payments from Kotak Mahindra Bank and Standard Chartered Bank. On the other hand, the platform is also providing up to 100 per cent cashback on mobile wallet payments through its partners MobiKwik, Airtel Payments Bank, and Vodafone mPesa.

  • Bhool Kar Bhi Mat Bhoolna Policybazaar.com

    Bhool Kar Bhi Mat Bhoolna Policybazaar.com

    MUMBAI: Policybazaar.com, India’s largest insurance website and comparison portal, has launched a new television campaign, with the tagline “Policybazaar.com Par Term Insurance Lena Bhool Kar Bhi Mat Bhoolna.”  The campaign aims to highlight the importance of having a term insurance plan. 

    The new TV commercial will see actress Achint Kaur as a Séance medium. With this campaign, Policybazaar.com intends to give a push to the consumers’ buying decisions, by focusing on the challenges that the family would have to face in their absence, including inability to sustain the current lifestyle. A month long campaign is designed by the in-house team of Policybazaar.com and executed by K Silent Productions.  

    The TV campaign went on air on 15 January, 2017.  

    Policybazaar.com Group CMO and PaisaBazaar.com CEO Naveen Kukreja said, “Term insurance with sufficient life cover is the must have product for a person with dependents. The main objective of a term insurance plan is to provide replacement of your income in your absence.”

    Policybazaar.com head of marketing Sai Narayan added, “Through the campaign, we aim to re- emphasize the importance of financial protection and change consumers’ mindset which tend to believe that they are invincible and won’t die young. The TVC also accentuates the ease of comparing and buying insurance policy. Though the commercial has entertaining and humorous quotient attached to it but surely leaves behind the strong message of securing financial future of the family.”

    The TV commercial starts in a fancy background; a woman who has lost her husband meets a psychic in order to communicate with his spirit. As she laments about his loss, asks the psychic to make her talk to husband once. The psychic touches the husband’s photograph and becomes a medium to communicate with the dead husband’s spirit. The widow asks for the term Insurance’s papers which the husband’s spirit denies to have had at first place as he forgot to get buy the policy. To this the husband spirit squeakily replies that he didn’t know that he will die. Now, the drama unfolds when the woman starts scolding her deceased husband for not remembering to buy a term insurance. She further reminds him about the term plan of Rs. 1 crore they have decided to purchase on Policybazaar.com for a minimum premium of Rs. 490 per month. She enlightens the purpose of getting a term plan which can pay off their home loan EMI, kid’s school fees and the lump sum she would have got for her lifetime. 

    The commercial consciously takes a humorous route to convey the message, which has been the tone of the brand, in an otherwise serious insurance category.