Mumbai: Patanjali Dant Kanti has launched a new Dant Kanti Fresh Active Gel with actors Tiger Shroff and Tamannaah Bhatia in #FullFullFresh TVC. Patanjali has now entered the foray of toothpaste that is focused on cooling and freshness with Dant Kanti Fresh Active Gel after transforming the toothpaste industry with Ayurveda. This category is dominated largely by youth, so the communication and media strategy shows the stars grooving to the catchy jingle in the TVC.
Patanjali Dant Kanti Fresh Active Gel has natural ingredients such as cooling mint crystals, clove, cinnamon, anise, mentha, eucalyptus, and black pepper which are effective in long-lasting freshness. The freshness quotient is well captured in this campaign. It has a refreshing look that compliments the product’s proposition and promise.
The campaign ‘FullFull Fresh’ encourages a fresh and healthy lifestyle. Considering the daily routines of today’s youth, who are constantly on the go. The campaign aims to influence them to adopt better oral care habits and add the essence of mint’s freshness to their lives. It communicates that the gel’s mint crystals keep one ‘Full-Full Fresh’ for up to 12 hours. It also promotes the idea of maintaining the same energy level, boosting confidence, and staying active all day, when one uses Patanjali Dant Kanti Fresh Active Gel with mint crystals.
Patanjali CMD Ram Bharat speaking about the campaign, said: “Patanjali Dant Kanti chose Tiger Shroff and Tamannaah Bhatia as flawless fits. We are thrilled to have the two as part of the Patanjali Dant Kanti Fresh Active Gel journey; personas with youthful energy and a health-consciousness perception. Their captivating performance and smiles has breathed a ‘full-full freshness’ to the ad commercial”.
Mumbai: Kshema General Insurance Ltd has announced the launch of its national marketing campaign aimed at raising awareness about crop insurance to coincide with the beginning of the Kharif season. The centrepiece of the 360-degree campaign is a TVC which will reach farmers as they start sowing with the onset of the monsoons. The TV campaign will be further augmented by a concurrent campaign in print, digital, and outdoor media. The campaign highlights the importance of crop insurance in creating a financial safety net for farmers when extreme climate events are becoming more frequent and intense.
The 30-second TVC was developed in-house to forge a deeper connection with farmers, and easy accessibility of Kshema’s industry-first crop insurance plan Sukriti along with Prakriti. The product is available on Kshema’s proprietary platform which can be downloaded from Google Playstore. Any farmer or family member with insurable income can buy this customisable crop insurance starting from Rs 499 per acre and protect more than 100 crops from a combination of one major and one minor peril. All they need to do is download the app, register, geo-tag their farm and pay the premium.
Commenting on the launch of the TVC, Kshema General Insurance Ltd CMO Bhaskar Thakur said, “I am pleased that we relied on the incredibly powerful imagery of a father-daughter relationship to create awareness about mitigating crop loss and resulting income shock with the help of crop insurance. We chose the emotional depth of the conversation between a father and daughter to convey the importance of protecting farmers from income shocks and building financial resilience. Children can ask the most poignant questions with the utmost simplicity which forces an adult to think. We chose to capture that moment of innocence to carry our message of buying crop insurance to mitigate financial losses caused by perils.”
The film opens with a farmer working in his field who then takes a break to have lunch with his daughter. She innocently asks her father why he needs to work hard. He lovingly explains he works hard so that everyone has food on their table, and they don’t face any trouble. The daughter exclaims proudly he is there to ensure no one is in trouble but asks with concern who will look after him if he faces any adverse situation. The camera pans to the farmer who now looks worried and then cuts to the visual of Kshema app with the narrator explaining that any farmer can buy Sukriti easily via the app.
Kshema’s media partner Mudramax is spearheading the campaign and the TVC will be aired on news, music, movies, and general entertainment channels in the country. “We are thrilled to partner with Kshema General Insurance Limited on this groundbreaking integrated multi-media marketing campaign,” said Mudramax president – integrated media Rammohan Sundaram. “By leveraging a strategic mix of TV, Print, and Digital broadcast properties, including a carefully curated set of influencers, we aim to create a cohesive and immersive brand experience that resonates with the target audiences across all touchpoints. This campaign exemplifies the innovative and collaborative spirit of both our teams, and we are confident it will drive significant engagement and impact”.
The new commercial will also be bolstered by an intensive digital campaign to drive awareness around the critical role played by crop insurance in mitigating risks caused by natural perils.
The agricultural and allied sectors engage the largest share of the workforce, constituting 45.5 per cent as per the Periodic Labour Force Survey of 2021-22, and contribute nearly 15 per cent to India’s GDP. However, natural catastrophic events are becoming more frequent and intense due to climate change affecting the farming community disproportionately. These natural perils cause not only loss of crop but also livelihoods in the worst cases as 85 per cent of farmers have modest annual incomes.
Kshema endeavours to support the farming community through these trying times by providing them tailor-made insurance products after adequately mapping and analysing the risk involved.
Mumbai: Bachpan Play School and its formal extension Academic Heights Public School (AHPS), the nation’s leading educational chains, are excited to announce the launch of the “I AM AT SCHOOL” TVC campaign. The campaign is a gentle reminder of the school’s invaluable role in everyone’s life. Moreover, it is about cherishing memories acknowledging the teachers’ efforts, and reinstating the respect schools truly deserve.
The campaign video features Saina Nehwal training students in sports, symbolizing the comprehensive development fostered by AHPS. Students share their visions for the perfect school environment, culminating in the proud declaration, “I AM AT SCHOOL,” highlighting their sense of pride and connection with the school.
Moreover, it highlights a heartfelt journey to one’s roots, where the educational journey started. The campaign designed to rekindle long-left connections encourages and appreciates early years and acknowledges school education’s significant impact.
Elated on the occasion, Bachpan Play School and AHPS founder & CEO Ajay Gupta said,” We are excited to launch the new TVC in collaboration with Saina Nehwal, our brand ambassador. Aligned with our educational values, the TVC campaign showcases our unique educational approach and loyalty towards our students. It’s not just a marketing initiative but a strategic approach to providing the best education to students across cities.”
Let’s relive our memories with “I AM AT SCHOOL” and thank the place where the future is shaped.
Mumbai: “Believing in myself and choosing bold has always been my mantra in life” – Virat Kohli
In the unpredictable realms of life, we often find ourselves standing at a crossroads, faced with a choice between the well-trodden path and something a bit more off-the-wall. It’s those who opt for the road less traveled that really make a mark. Choosing Bold isn’t just about being brave; it’s about embracing challenges with the belief that you can conquer them, standing out from the crowd and lighting the way for others. Choosebold 2.0 is an ode to such individuals who fearlessly pave their own paths, inspiring us all to follow suit. The TVC features country’s star player, Virat Kohli known for embracing boldness in every aspect of his life, along with cricketer Smriti Mandhana and actor Vidyut Jamwal.
The groovy rap anthem that wowed the audience last year with Divine, returns with a new rendition, Choosebold 2.0 which is a tribute to the ones who are progressive and fearlessly play their own game in life. The TVC also seeks to inspire aspiring individuals to break free from the shackles of society to choose bold rather than safe. Choosebold 2.0 is a display of the bold choices each of them made in life. From Virat’s success due to his fearless choices in life and on ground to the celebration of Smriti Mandhana‘s bold leadership in guiding her team to victory during the Women’s T20 tournament, showcasing remarkable resilience. And, the nation’s best action hero, Vidyut Jammwal’s journey as he embraced boldness by returning to his martial arts roots after overcoming a significant injury.
Naya Shers are those who believe in choosing bold and in pushing the boundaries of what is possible. The brand aims to unite such Naya Shers from all corners of the world and inspire others to break free from societal norms and live life on their own terms.
Speaking about the TVC, Diageo India VP and portfolio head, marketing, Varun Koorichh said, “Royal Challenge Packaged Drinking Water is an aspirational brand that celebrates those who defy conventions and choose bold. Our new rendition, Choosebold 2.0 aligns with our brand ethos which encourages individuals to celebrate the pivotal moments of choosing bold. Featuring prominent personalities who choose bold in their lives, like Virat Kohli whose success is a testament to his fearless decisions, both on and off the field. Smriti Mandhana’s never say never attitude that steered her team to victory during Women’s T20 tournament this year, and Vidyut Jammwal’s grit and passion triumphing over an injury and embodying the essence of perseverance. Choose Bold 2.0 goes beyond a campaign as it empowers individuals to unleash their inner strength, resonating with our commitment to celebrating boldness.”
Speaking on the occasion, Virat Kohli said, “In life and in cricket, I have stayed true to my authentic self, choosing to lead the way rather than blend into the crowd. I believe that embracing the bold spirit has brought me closer to everything I have envisioned for myself. Like I said in the rap, I succeeded when I Choose Bold! I look forward to the next generation of Naya Shers to take inspiration from the TVC, to live boldly and fearlessly.”
Speaking about the association, Smriti Mandhana said, “Breaking barriers and creating my own path in cricket has been an enriching experience, all because I chose to lead and make bold choices rather than settle for less. I always encourage others to follow their hearts and embrace bold choices in life. Choosebold 2.0 is an exceptionally captivating tribute to those who refuse to settle and embrace the spirit of boldness in every aspect of life.”
Mumbai: Livpure, a leading consumer electronics brand in India, launched a captivating television commercial (TVC) to introduce its new Livpure Allura Premia water purifier that comes with an embedded service of 30 months. The freshly introduced ad campaign, which will air on Star Sports during the T20 World Cup and other news channels (Hindi & regional), makes use of a light-hearted approach to highlight the complexities of maintaining a regular water purifier, by using elephant as a metaphor!
The TVC opens with a man in different parts of the city proudly strolling with an elephant. Onlookers are making fun of him with reactions that perfectly capture the absurdity of the situation. He enters the home and his wife expresses her disappointment. The major reveal happens when we see he was all along carrying a normal water purifier.
Just like the unexpected challenges of caring for an elephant, maintaining a normal water purifier can be a real burden. That’s where the Livpure Allura Premia steps in, offering a solution which is first time in the water industry.
Livpure’s brand ambassador Sachin Tendulkar arrives on the scene with a solution: the Livpure Allura Premia. Sachin emphasizes the product’s key proposition – 30 months of free maintenance warranty. The commercial concludes with the couple happily embracing their new Livpure Allura Premia, leaving the elephantine burden behind.
This March, Livpure launched a big game changer in the water purifier market through a never-done-before proposition of embedded service. Allura Premia – the latest new launch in the water purifier category beyond its product benefits gives the consumer a 30-month free service warranty. This has already started to create a big impact in the market solving a big pain point of the Indian consumer around cost of maintaining a water purifier.
Livpure emphasizes Allura Premia’s advanced 10-stage filtration process, ensuring the complete removal of viruses and bacteria. Additionally, the copper and alkaline features highlight the product’s commitment to not only clean but also healthy and refreshing drinking water. The TVC concludes with a clear message: “Choose Livpure Allura Premia for a convenient and superior water purification experience, leaving the maintenance hassles behind.”
Commenting on the launch, Livpure MD Rakesh Kaul said, “At Livpure, we firmly believe that one’s access to clean water is everyone’s right. We strive for making water more inclusive and affordable to people at large. This is the reason why we developed the Livpure Allura Premia that comes with 30 months of free maintenance. It allows families to focus on what truly matters – enjoying the peace of mind that comes with pure, healthy drinking water for everyone in the household”.
With a vision of providing products that are crafted for everyone’s well-being, Livpure offers a comprehensive range of water purifiers, air coolers, kitchen appliances, mattresses, and other sleep solutions.
Mumbai: Santoor, a flagship brand under Wipro Consumer Care and Lighting is adding a refreshing twist to summer with its latest TVC featuring Santoor lime soap. Enriched with fresh lime and hydrating aloe vera, Santoor lime soap leaves the skin revitalized after every use. The new TVC promises to keep the ‘skin fresh and mood refreshed’ with the rejuvenating experience of Santoor lime.
The TVC showcases the journey of a doctor and mother, finding freshness after a tiring day, thanks to Santoor Lime’s reviving properties. After a taxing day at work, she enjoys a shower using Santoor lime soap. With her skin feeling fresh and her spirits lifted, she is ready for a delightful moment of joy.
Wipro Consumer Care & Lighting CMO S Prasanna Rai stated, “We have relaunched Santoor Lime soap with a great new fragrance. In an in-use consumer research we have found that this new Santoor Lime soap has been loved by 9 out of 10 freshness soap users due to its better bath sensorials. This TVC embodies the same essence of Santoor Lime soap which delivers a refreshing bathing experience lifting the mood.”
When it comes to a relaxing bath after a long fatiguing day, Santoor Lime Soap is the perfect companion for your summer routine.
Santoor Lime Soap is available to purchase in your nearest retail stores and across prominent e-commerce platforms such as Flipkart/Amazon. The product is available in a 100 gmX4 soaps at Rs 138.
Mumbai: Kia, a premium carmaker, has rolled out a new TVC, ‘Tech is now Badass’, featuring Bollywood star Bobby Deol for the New Seltos powered with Kia Connect. In the TVC, Bobby can be seen driving the Seltos X-Line, testing its limits on city roads. The TVC highlights Kia Connect’s advanced technology and seamless connectivity as Bobby utilizes its features to help him navigate and adjust the AC temperature.
The TVC personifies the word ‘Badass,’ with Seltos and Bobby presenting bold, non-apologetic, unconventional, and innovative characteristics, complementing each other’s ‘BADASS’ imagery.
Mumbai: Shopsy by Flipkart, Bharat’s fastest-growing hyper-value e-commerce platform, has released its brand new campaign with Sara Ali Khan to announce the launch of the Grand Shopsy Mela, its biggest sale event of the year. The six-day-long Grand Shopsy Mela is scheduled to kick-start on 12 March and end on 17 March. Customers will be able to access more than 10 lakh products at price points less than Rs 99 across categories like fashion, beauty, home and more as part of the sale.
The 25-second TV commercial stars Sara Ali Khan and provides a new perspective on sale campaigns emphasising the emotional connection and shared experiences that bring families together while shopping. The campaign is based on consumer immersion insights, which recognize shopping as a family activity where everyone contributes to selecting products to shop for. Another important insight was that family members buy gifts for their loved ones living in different cities through online apps during such sale events. With these in mind, the campaign hopes to connect with viewers by celebrating their collective joy of family bonding and encouraging them to shop their hearts out in the upcoming sale.
Grand Shopsy Mela will offer products from over 1300 categories. With a focus on both new and repeat users, Shopsy will offer a wide range of unbeatable deals, such as sarees starting from Rs 85/-, kurtis from Rs 69/-, makeup from Rs 39/-, perfumes from Rs 55/-, watches from Rs 50/-, wallets from Rs 20/-, sunglasses from Rs 22/- and hair accessories from just Rs 5/-.
Commenting on the campaign, Shopsy, Flipkart head Kapil Thirani said, “At Shopsy, we are committed to providing an affordable, diverse, and accessible shopping experience that meets the evolving needs of our customers. The new television commercial aims to capture the essence of family shopping by highlighting the extensive selection and attractive prices that surprise and delight customers. This campaign emphasizes our commitment to value-driven shopping and sets the stage for the highly anticipated Grand Shopsy Mela, where we redefine affordability and choice.”
Expressing her enthusiasm for the new campaign, Shopsy brand ambassador Sara Ali Khan shared, “Being an advocate of budget-friendly shopping myself, I resonate deeply with Shopsy’s values. This marks my fourth collaboration with Shopsy. Each time, the response has been incredible, with fans actively searching for my outfits in the ad! Partnering with a brand committed to a value-driven shopping experience for Indian consumers is truly fulfilling. I had a lot of fun shooting this ad. I’m confident that the campaign will spark curiosity about the diverse range of products available at the upcoming Grand Shopsy Mela.”
Commenting on the campaign, Tilt Brand Solution chief creative officer Adarsh Atal said, “For the Grand Shopsy Mela campaign, we wanted to focus on consumers who shop for everyone in the house and make their families happy with the purchases they make with grand deals. The Grand Shopsy Mela is a quintessential family event, and Shopsy offers something for everyone at great value during this sale. This campaign shows Sara Ali Khan – the family’s shopper getting undiluted expressions of both admiration and applause because she is able to get great products at an affordable price that brings joy to everyone in her family.”
Since its launch in July 2021, Shopsy has aimed to democratize digital commerce in India through its zero-commission marketplace model offering 160 million products at budget-friendly prices. Shopsy continues to fulfill its vision of making online shopping accessible to every corner of the country by catering to 19,000 plus pin codes across India.
Mumbai: DS Group, a multi-business corporation and a leading FMCG conglomerate, launched a new TVC for Pass Pass Pulse, the nation’s favorite hard-boiled candy. The brand’s foundational message, ‘Pran Jaaye Par Pulse Na Jaaye’, is echoed once again in the film, where Saurabh Shukla and Abhishek Banerjee take center stage, embodying its essence. Conceptualised by Wunderman Thompson (Delhi), this quirky and fun film highlights the fact that people would do just anything to hide their favorite Pulse candy from others.
The storyline of the new TVC film by DS Group shows Saurabh Shukla’s hand stuck in a jar. Everyone in the household tries every possible way to take his hand out, but all the efforts go in vain. An X-ray reveals that he is holding onto a Pulse candy hidden inside the jar and not taking his hand out intentionally to hide it from others.
Commenting on the occasion, DS Group general manager, marketing, DS Foods, Arvind Kumar said: “DS Group’s Pulse is all about a great tasting candy that you would never share with anyone. Our campaign line ‘Pran Jaaye Par Pulse Na Jaaye’ talks about this in a simple yet creative manner. This latest TVC brings this to life with yet another hilarious story that showcases people going to any extent when it comes to procuring/hiding their Pulse candy.”
Commenting on the campaign, Wunderman Thompson SVP & ECD Sundeep Sehgal said: “Pran Jaaye Par Pulse Na Jaaye is a promising idea that we have built over the years. To take things a notch higher, we developed yet another ad that showcases unique ways people adopt to hide their Pulse candy. We had a lot of fun making it and we are sure that the audiences will find it super entertaining”.
The campaign is now live on leading channels, YouTube, social media, and OTTs.
DS Group is known for its expertise in innovative Indian flavours and fragrances. Pass Pass Pulse, the hard-boiled candy from DS Group stormed this market with its launch in 2015 and since then, is the leading candy brand in India. The tangy twist to the conventional taste makes Pulse an absolute standout! Pulse Candy continuously endeavours to engage with consumers through creative and innovative ways to develop a stronger connection. Launched in 2015, Pulse Candy comes in five mouth-watering flavours, i.e., Kachcha Aam, Guava, Litchi, Orange, and Pineapple. The brand continues to enjoy popularity with the burst of tanginess and a feeling of fun and peculiarity that each flavour commands.
Mumbai: Buffalo Soldiers, celebrated as the rising maverick agency of 2023, is stirring the pot in the production world with their latest venture, Eating Potatoes – a cutting-edge production house focused on TV commercials (TVCs) and long-form productions for OTT platforms and documentaries.
The agency has also elevated Saurabh Dubey, who heads video & production at Buffalo Soldiers, as co-founder of this exciting new venture.
“India is at the cusp of a visual content revolution. For the next 20 years, the hunger for new content will become insatiable. With Eating Potatoes, we’re diving deep into the world of visual storytelling. Our aim is to craft narratives that resonate with today’s audience, from gripping TVCs to compelling OTT web shows and documentaries,” said Buffalo Soldiers co-founder & CEO Sumon K Chakrabarti.
Recently, Eating Potatoes showcased its prowess by producing four TVCs for Parker in India, launching the brand’s new proposition #UNWRAP. The creative was handled by Buffalo Soldiers while Eating Potatoes led the production from start to finish.
Eating Potatoes’ newly appointed co-founder Saurabh Dubey, said: “We are thrilled to blend our creative expertise with top-notch production quality. Eating Potatoes isn’t just a production house; it’s a hub for innovation in storytelling.” “We’re here to cook up some truly innovative content that resonates with today’s audience,” added Dubey, who also directed the 4 Parker TVCs recently.
The production house is currently evaluating a few scripts for a potential thriller series. Eating Potatoes is poised to become a powerhouse in content production, with an eye for compelling narratives and high-quality production values.
