ITV

Tag: TVC

  • Dairy Milk & MTV host Friendship Adda, release TVC

    MUMBAI: Cadbury Dairy Milk would be celebrating Friendship Day at a unique Cadbury Friendship Adda on 4 August at Sophia College, Mumbai. In association with MTV, a number of engagement activities, musical performances by college bands etc are planned. 

    Popular Indie band The Raghu Dixit Project would be performing at the Adda. With the message of #RealDosti at the centre of the communication, Cadbury Dairy Milk will be taking the message of urging the youth to celebrate Friendship Day through digital innovations of contextual messaging on Youtube and having a Friendship Day filter on Facebook. The message would be amplified across youth touch-points, media elements and social platforms through Live sessions and engaging content. 

    Mondelez India director – marketing (chocolates) Prashant Peres said, “The friendship day is a collective and one of the more popular occasions amongst the youth in schools and colleges. We wanted to use this as an opportunity to remind the digital savvy youth that Friendship Day could be a great opportunity to meet their friends in the real world. The thought is to get the youth off social media, and get them to meet, greet and wish friends in person this friendship day.”

    The launch of the limited edition Cadbury Dairy Milk will be supported by a communication campaign that includes a new TVC, as well as outdoor, print and digital campaigns targeting the brands core target audience i.e. youth.  The new TVC conceptualised by Ogilvy & Mather, Mumbai, begins with the scene of a college campus where two friends meet in the morning on friendship’s day. While one of the friends is busy responding to the friendship day messages on her phone, the other friend is immersed in relishing a Cadbury Dairy Milk chocolate that she has been gifted. A moment of realisation dawns upon her as she then hands over a Cadbury Dairy Milk to her friend as a gift, urging her to get off that phone and make real connections this Friendship’s Day.

    Ogilvy & Mather ECD Neville Shah said “The world today is about digital connections. We’ve lost the pleasures of actual connections. Friendship day seemed like the right day to remind people that while the digital exists, it may be nice to meet your real friends in the real world. And placing Cadbury Dairy Milk at the heart of the story, implying that real friends celebrate together with a CDM.”

  • Burger King unveils TVC for crispy veg value offering

    MUMBAI: Some things are so irresistible that one simply does not suffice! For those who are looking for delicious, burgers, Burger King presents an offer you just can’t resist. Built upon the insight ‘One for Hunger, Two for Taste’, Burger King India’s newest value offering allows guests to buy two crispy veg burgers for just Rs 50.  

    Customers can add Fries and Pepsi at an add-on price of just Rs 44 to make this a tantalising meal. This would be available 2 August 2017 onwards, across select outlets of Burger King in Dine-In and Takeaway only.

    Burger King currently has the most robust menu of burgers under Rs 100, with nine variants including five vegetarian burgers. The Crispy Veg Burger at Burger King is the perfect combination of soft sesame buns, a masaledar crispy veg patty, topped with a delicious, tangy sauce, and garnished with onions. The communication states that while one Crispy Veg Burger is enough to satiate your hunger, the taste is so enticing, that you will crave for more and end up having a second one as well! This lip-smacking goodness is originally priced at Rs 35; however, the all-new tempting offer,  has two Crispy Veg Burgers at an absolutely amazing  price of Rs 50.  

    The new value meal serves as the perfect excuse for millennials to hang out with their friends at the nearest Burger King outlet without having to shell out much.

    Burger King India CEO Rajeev Varman said,” Burger King India has always strived to provide superior taste at the best value for its guests, be it through the customized Indian menu, unique flavours, or through its value propositions. We stay committed to the India market with unique vegetarian products Made for India. Through this Marketing Campaign, Burger King ® invites millennials to walk into our outlets to enjoy the unique Burger King® experience. We are constantly evaluating our offerings to suit the Indian palate and will continue to provide many such exciting products and offerings for our guests.”

    Burger King has planned a robust, integrated marketing campaign to support this exciting new launch. A new TVC campaign, promoting ‘One for Hunger, Two for Taste’, is all set to roll out today, across  leading TV channels and reaching out to audiences across a mix of General Entertainment, Youth, Music channels. In addition to a strong television focus, the campaign is being strongly promoted across various digital platforms, thereby striking a chord with the millennial audience.

    This special offer is available for a limited time only at select Burger King restaurants on Dine-in and Takeaway only.

  • Grey’s 4-week Salim show TV campaign launched

    MUMBAI: 92.7 Big FM radio network has launched a four-week long television campaign for one of its popular music show, #Salim. 

    Hosted by Bollywood’s most sought after music composer and singer Salim Merchant, the show curated on history of trendsetting music, has been striking the right chord with the listeners, since its inception. Building on its popularity and to further create buzz around its unique theme, an audio-visual led television campaign created by Grey Group India, is being aired and promoted on Television and digital mediums.

    #Salim is purely a music based show that enlightens the listeners about the making of their favorite iconic songs. Singer Salim Merchant shares these insightful stories in his mesmerizing voice, enhancing its overall appeal. The 60 secs TVC perfectly brings to the fore the essence of this engaging format. With an extensive reach of television and digital mediums, it aims at reaching out to a larger set of audience and music enthusiasts.

    Speaking about creating a TVC for a radio based show, Big FM spokesperson said, “In the age of digital media, face value contributes in expanding the scope of mass appeal. #Salim is a unique offering, as it is truly a music show and having Salim Merchant as the host further adds to its credibility. Banking on this interesting combination and Salim’s friendly persona we have launched this TVC with an aim to promote the radio show in a visually appealing format through television and digital platforms.”

  • Deepika & grandma enjoy Britannia Wonderfulls’ crunchy texture and taste

    MUMBAI: Britannia is looking at delighting cookie lovers with the launch of its all new Britannia Good Day Wonderfulls, an extension to the Good Day family and is currently available across all major cities in India. The TVC campaign supporting the launch is based on the theme: ‘Cookies so wonderful, you’d want your loved ones to have it’.

    The TVC brings alive the heart-warming relationship between a woman and her grandmother and her endeavour to get her grandmother to experience something wonderful. The film features Good Day’s brand ambassador Deepika Padukone and depicts her gifting her grandmother a new pair of dentures, to enjoy the new scrumptious Britannia Good Day Wonderfulls cookie.

    With this new TVC campaign, Britannia Good Day Wonderfulls will take forward the mother brand’s proposition of ‘Smile More for a Good Day’ and is being rolled out across India, supported with sampling to drive trials, consumer contests and digital activation.

    Loaded with rich inclusions and a crunchy bite, Good Day Wonderfulls has a hand-crafted texture, wide range of flavours, and is available at attractive price points.

    “We are seeing a clear trend of premiumisation in biscuits for the last few years. Consumers are upgrading to superior product experiences. Good Day Wonderfulls aims to leverage this trend” said, Ali Harris Shere, VP, Marketing. The TVC beautifully captures the ethos of sharing, through the refreshing lens of a grandmother–granddaughter relationship to deliver the brand message of ‘wonderful when shared,” he added.

    Commenting on the campaign thought, the creative head behind this, Puneet Kapoor, Executive Creative Director, McCann World Group, said, “The challenge here was that in a world spoilt with choices, how do you make people want another cookie out of the thousand cookies already out there. But surely when you have a genuinely good tasting product, it feeds into the creative gumption as well. I guess the crisp and crunchy texture and taste fired the idea in the neurons of the creative team and the idea was love at first sight.”

    WATCH VIDEO HERE :

  • Ceat’s satirical take on how commuters & drivers act during monsoons

    MUMBAI: To ensure safe travel for bike riders against uncertainties during the monsoon season, Ceat Limited, a leading tyre manufacturer, has launched its latest TVC ‘Nehlau’.  Conceptualised by ‘Ogilvy and Mather’, the TVC addresses the core issue faced by bike riders of water splashes and getting drenched owing to the onslaught of larger vehicles moving past at high speeds. Such scenario can lead to slippage of vehicle or an accident. In order to prevent slippage of vehicles and ensure stronger tyre grip on wet roads, Ceat TVC announces the launch of its monsoon smart range of tyres.

    With its tongue-in-cheek humour, the TVC sets the narrative keeping its character “Mr. Nehlau” in the limelight. The story depicts the common incident observed on the roads during rainy season, wherein a super-fast vehicle driven by Mr. Nehlau takes an immense pleasure in splashing water on the passing by vehicles and pedestrians. At the end of the TVC, Ceat tyres save the biker from the huge water splash while conveying the strong message of ensuring safety of bike rider in difficult rainy situations.

    Ceat VP marketing Nitish Bajaj said, “Our attempt is to ensure safety of bike riders from all the hazards that come along during the monsoon season, which can challenge the riding experience. Tyre plays a crucial role in holding the ground, which is direly needed for bike riders in such season.”

    According to Ogilvy and Mather senior creative director Rohit Dubey, “Modern consumer has an attention span of a mayfly and commercials are watched on mute in gyms, lounges and lobbies. Just an insight is not enough. And that’s the raison d’être of our time-slice treatment.”

    “At a sub-cutaneous level, this campaign is not just about sensitizing the consumer to Ceat’s ‘all season tyres’, it’s also an attempt in bolstering our brand voice. We intend to strike a chord with bikers not just as a tyre manufacturer, but as a riding mate who knows what they go through”, he added. The film has been shot in Film city Mumbai and directed by Arun Gopalan.

    Ceat’s brand positioning has always been geared towards focusing on the tyres’ superior grip which provides a safer travelling experience. This is one of the many initiatives Ceat has undertaken to reiterate its audience connect. 

  • Bajaj launches campaign to focus on its B2B capabilities

    MUMBAI: Bajaj Electricals, Illumination and Rural Electrification Projects has launched a brand new television campaign (TVC) starting . Aimed at creating a visceral response, the film conveys multiple real life stories from the interiors of the country with no trace of electricity. The film emphasizes on the role of Bajaj Electricals in impacting millions of lives through its lighting initiatives.

    The objective of the campaign is to create awareness about the successfully designed and commissioned complex landmark infrastructure projects carried out by Bajaj Electricals. Notably, this is the first brand campaign by the company focused solely on B2B segments of the company that play a crucial role in the infrastructure building for the country.

    The audience will get a first peek into the campaign in Digital and Cinemas, subsequently the campaign will be aired on TV.

    Made of 3 short films conveying 3 different real life stories from the hinterlands of India, the campaign is sure to steal your heart.

    Commenting on the films, Bajaj Electricals JMD Anant Bajaj said, ‘The infrastructure we lay has a huge social and economic impact on the lives of people. We have literally crossed rivers, mountains and jungles to bring electricity to far flung places in the country. And we do all this with great care and concern for the environment. The insights were taken from these real life incidents that our teams have faced during the execution of various projects across the length and breadth of our great nation.

    Created by OnAds Communications, the films in the campaign are about the hope, despair and dilemma of a world without light. It captures various unsung human emotions like those of a girl wanting her dreams to come true or a child wanting her father to come home through animated puppets made of layers of thin paper.

    ‘The stories in the campaign are inspired & dramatized versions of the stories that we heard from the Bajaj team. We thought it would be interesting to tell these stories through animation, like a fairy tale only to reveal that these are not fables but inspired true stories’, said OnAds founder Jignesh Maniar.

    In line with its philosophy, Bajaj Electricals considers every Indian a part of their family and the campaign depicts how through the magic of light the dreams of millions of Indians have come true.

  • We aim at building a parent-approved, kids’ favourite brand, says Voot’s Akash Banerji

    MUMBAI: Viacom18’s VOOT is all set roll out a hi-decibel campaign for its kids content segment – Voot Kids. The campaign will have two TVCs in three languages — Hindi, Kannada and Marathi, depicting six situations.

    “To amplify the campaign, we are going heavy on the Viacom18 network including Nickelodeon. We are also going out of our network, and buying spots on Discovery and Turner Network. On the digital and social media platforms, we would be be releasing the campaign on Youtube and Facebook,” Viacom18 digital ventures head – marketing & partnerships Akash Banerji told Indiantelevision.com in a telephonic conversation.

    “We want to be perceived as the platform which aggregates the best and the most premium stack of kids content,” he added.

    Voot Kids has been a key differentiator and a big driving force behind the platforms viewership acceleration and engagement growth. With over 2000+ hours of content, 8000+ videos and 125+ characters, Voot Kids claims to have the largest digital repository of premium kid’s content, since the platform’s launch a year ago. The primary brands on board are — Kinder Joy, Colgate, Mattel Toys and Amazon Kindle.

    Banerji said, “Kids live in a universe of their own – their toys, favourite toons, games/activities with their friends, their possessions, etc. make up a large part of the world they relate to. The concept of #NoMoreAtakoing (I will no longer be stuck in uncomfortable situations) is fundamentally rooted in the compulsions of nuclear families and the resulting situations where kids find themselves in dull and unrelatable situations; Voot Kids swoops in to save the day and make them smile.

    “We’ve delivered this message through an ‘anthem’ and several relatable situations. Our endeavour is to ensure that entertainment and development continues unhindered for kids through engaging characters and immersive storytelling,” Banerji emphasised. “Parents should get on the guilt-ridden trip in a very endearing manner to bring a smile on the child’s face,” he added.

    On the peak hours and the growth in viewership, he said “Unlike linear TV, the peak viewership happens at 9pm on Voot Kids because children get their hands on the mobile phones as the family is busy in traditional entertainment. We have had a peak on 18 June because everyone was watching India versus Pakistan final, which might not be interest to a 4-9 years old child.,” Banerji said. “In the last 6-7 months since Voot Kids’ launch in November, we have witnessed a 15X growth in viewership,” Banerji informed.

    The engaging kid’s entertainment destination has now rolled out an immersive campaign “Bachche ab no more atko’ing” as a solution for parents who inadvertently place their children in the midst of boring situations — while they go about their daily chores. The campaign conceptualised by Mullen Lintas is poised to amplify engagement for Voot Kids.

    Voot Kids understands empowers both, kids and parents, by becoming the kids’ best friend, transporting them into an entertaining and imaginary world brimming with excitement and delight. This message has been delivered through a creative film that will captivate both parents and kids.

    Watch video here :

    The music video depicts the everyday stories of kids stuck in awkward situations in the adult world. A young boy yawning behind his father in a hair salon, another awesomely bored boy stuck in a saree shop with his mom, then there’s this girl who finds herself out of place in her sister’s pre-engagement function.

    The campaign will witness a marketing outreach that will include home as well as cross channel promotions, digital platforms and innovative social media outreach (for the parents) and amplification initiatives.

    Speaking about the creative process, Mullen Lintas EVP Ayyappan Raj, “Voot is one of the leading brands in the Digital Video space and we are very proud to be associated with it. The brief for this campaign was based on a simple but powerful insight of ‘kids being stuck in an adult world’. “No more Atakoing…” is all about, a jolly anthem of kids being stuck in different situations.” Mullen Lintas ECD Garima Khandelwal said, “Kids being lost in their own creative world is, any day, more fun than they being trapped in ours, was the starting point of this brand film. We used a simple mnemonic of a rotating chair to tie together all the normal and everyday places for adults, but boring places for kids to be in.”

  • Mother Dairy Chillz is too good to share in new TVC

    MUMBAI: Leading milk and milk products player, Mother Dairy, is all set to launch a new television commercial (TVC) for its Chillz range of ice creams, targeting the peer group  – emerging consumers of India. 

    The new TVC with the tagline “Aapke Liye. Sirf Aapke Liye!” highlights the fact that these delightful ice creams, made of real milk are so delectable that it makes them  too good to share.

    The TVC will be aired starting from 9 June, 2017, and will also be available on YouTube and on the Company’s social media pages. 

    The campaign has been conceptualized by Ogilvy & Mather, Gurugram, while the production has been executed by Chrome Pictures.

    TVC Plot: The TVC opens in a college cafeteria, where a young girl is sitting with Mother Dairy’s Chillz ice-creams, and her boyfriend steps in casually grabbing one of the ice-cream bar from her hand. Just as the guy is about to take a bite the girl innocently asks “Aaj movie ya bowling, Venky?” Confusingly, the guy looks at the girl asking “Who is Venky?”. Pretendingly, the girl says “sorry, Krish!”. 

    The guy becomes even more perplexed and enquires yet again and the girl again calls him with some other name and it continues.  With a sad confusing expression the guy slowly hands over the ice-cream bar to her and storms away. 

    The girl, gleefully grabs the ice-cream bar and looks delighted to have both of Mother Dairy’s Chillz ice-cream. In a matter of 30 seconds the TVC connects with you and makes you want to have that delicious creamy ice cream made with real milk.

    The new TVC is created with an insight to beat the heat with Mother Dairy’s Chillz range of ice creams. The unique product format of Mother Dairy ice creams are such that they provide an immersive multisensorial consumption experience and are meant primarily for individual indulgence. Added to this mix is a great ingredient story of these ice creams being made with real creamy milk and an abundance of chocolates, nuts, almonds and more; all of which truly make it a delight for the taste buds and an indulgence that is simply too good to share. While many may share a lot with their near ones, but ice creams, it turns out to be “Aapke Liye. Sirf Aapke Liye!”

    Speaking on the Campaign Mother Dairy Fruit & Vegetable GM – marketing (Dairy Products) Randhir Kumar, said, “We are targeting consumers who are fond of Ice-creams which are best to resist the heat in scorching summers. With growing urbanization and exposure to global trends, the consumer expectations have also evolved. As a consumer centric orgnisation, we take the the onus of meeting those expectations on us. Mother Dairy’s Chillz range of ice creams offers bars and cones that are made from real creamy milk and superior ingredients, to truly delight their taste buds and entice consumption.”

    Ogilvy North president Kapil Arora added, “One of the best things about Mother Dairy and its range of delightful Ice Creams is that they are made with real ingredients of the finest quality, that are added to it in abundance. Our creative idea revolves around the simple truth that these ice creams are so delightfully indulgent that they aren’t meant to be shared; Mother Dairy ice creams ‘made for you, and only you’.”

  • Marvel Tea’s face Kareena shoots new campaign in London

    MUMBAI: Noted Bollywood actress Kareena Kapoor Khan has joined hands with one of the biggest brands in India, Marvel Tea.

    The new TVC has been shot in London, across some of the most iconic landmarks such as Trafalgar Square Fountain, St. James Park, and Tower Bridge. The TVC begins with Kareena sipping a piping hot cup of Marvel Tea, looking refreshed and vibrant. The shots are interspersed with the process of a cup of Marvel Yellow Tea being prepared.

    Marvel Group CMD R.C. Jain says, “We thought of having a celebrity for our campaign who is as royal as Marvel Tea. I believe that no one can match up to Kareena’s royal and beautiful look and hence we decided to launch our campaign with the talented actor.”

    Brand ambassador Kareena says, “The brand association with Marvel Tea is very special, as it offers a taste than is unparalleled, which is why it has made a rightful place in the Indian beverage market.”

    Jain added, “This campaign is a true amalgamation of two very important personalities i.e. Marvel Tea and Kareena. With “Har Lamha Naya ho jaye” campaign we want to entice the audience with the great taste of Marvel Tea-Yellow. Apart from a 45 second television commercial, viewers on the digital platform will get to watch a making of the film which will be exclusive to social media and will go live soon.”

    The campaign is created by a team of globally acknowledged creative minds, including Mick Coulter, the Director of Photography who is Oscar-nominated and has previously worked on Hollywood movies like Sense and Sensibility, Notting Hill and Love Actually.

  • Kopiko’s Durgesh connects with aspirations of young in small-town India in new TVC

    MUMBAI: Inbisco India is back on television with a new TVC for its premium and popular coffee candy – Kopiko, a power-packed, hard-boiled treat made with real coffee extracts.

    In the TVC, the brand introduces Durgesh, an endearing young man hailing from a small town. He is ambitious, highly motivated, and has dreams to make it big. He is the star of the commercial, promoting Kopiko’s mantra – ‘Jaage Raho, Aage Raho’ The TVC shows Durgesh stopping at nothing to achieve his goal. But a 24X7 always-on-the-job approach comes with its share of challenges. However KOPIKO is his dependable pocket-sized saviour that keeps him up and ahead in life especially during moments of need.

    Conceptualized by Leo Burnett, the TVC begins with Durgesh praying while holding a self-help motivational book in his hand. He is seeking blessings from successful and inspirational leaders from around the world. He does all this with just one goal in mind – to learn and win. In the next sequence, we see Durgesh in his boss’ cabin, being scolded and yelled at by his boss. However, this does not deter him but inspires him to work harder. We see Durgesh’s female colleague, Prerna, trying to get his attention, but he shuts himself from everything that distracts him from his goal.

    We see him burning the midnight oil alone in office even as others have left for home, working with dedication to prove himself. However, when the time arrives for Durgesh to prove himself in front of his boss and other international colleagues, he is seen dozing off. All the hard work and dedication that Durgesh put into this presentation was about to vanish in one moment when his biggest enemy, an ‘untimely snooze’, decided to show up.

    Enraged, Durgesh’s boss shouts at him, as we see Kopiko coming to his rescue. After popping Kopiko, Durgesh wakes up with new vigour and enthusiasm. This is the turning point of the TVC as we see Durgesh redeeming himself with this newfound energy. He confidently stands-up in front of one and all at the conference room and makes a smart statement that is received with applause by his boss and colleagues. The TVC ends with the message ‘Jaage Raho, Aage Raho’ as Durgesh is seen enjoying his moment with pride and joy.

    Speaking on Kopiko, Inbisco India MD – India and Indian sub-continent Achyut Kasireddy said, “Kopiko is the first candy with real coffee extracts that gives the unique experience of ‘real coffee’ anytime and anywhere. It is a smooth, creamy, mini cappuccino treat that is not just wonderful to taste, but also helps you stay alert. The new TVC highlights Kopiko’s proposition as a candy that helps recharge energies and stay alert, because of its real coffee extracts.”

    Elaborating, he said, “The character created for this TVC Durgesh Singh, has been crafted keeping our target consumers in mind. A lot of people who love and consume Kopiko are college students, first jobbers who have just started their careers and have dreams of making it big. Like Durgesh, many fall prey to untimely snoozes which are inevitable with all the effort one’s put into a day’s work. That is why we have come up with the exciting communication proposition Jaage Raho, Aage Raho (Stay Awake, Stay Ahead). For everyone who needs a little something extra to keep him or her going, Kopiko is the solution. It’s made from real coffee and will help to keep snooze at bay.”

    Leo Burnett India SVP Sanju Menon said, “The confectionary category in India is very cluttered and the challenge to regain top spot in the category was quite daunting. As we understood the product deeper, the solution became quite apparent – to create a narrative that is derived from the product itself and not a mere piece of entertaining content. The story of Durgesh is something experienced by many. Making the story relevant and humorous will surely help us achieve our objectives.”