MUMBAI: P C Jeweller has launched a TV commercial with their new brand ambassadors Bollywood husband-wife duo Akshay Kumar and Twinkle Khanna. P C Jeweller had Bollywood actors like Zareen Khan, Sushmita Sen and Bipasha Basu, among others in the past as their ambassadors.
The evocatively–made commercial showcases the love and bond between the couples, which is strengthened with the exceptional jewellery gifts exchanged between them. The commercial will be aired on all top channels starting from October 12.
priceless as love.
The commercial accentuates the fresh and everlasting marital relationship in its latest TVC. The main message of this commercial is to give goals to couples across the nation for fresh and everlasting married life, which has been effectively captured in this imaginatively filmed TVC.
PC Jeweller managing director Balram Garg says, “Our TV commercial with the star couple beautifully expresses relationship of love in every sphere.”
Kumar and Khanna added, “We are happy to be associated with the brand known in the country for its jewellery, design, captainship and trust.”
MUMBAI: Rapping, a type of popular music of the US coloured origin in which words are recited rapidly and rhythmically originated as early as 1920 but the first mainstream rap song to get commercially released was ‘King Tim III’ by the Fatback Band. It was only in 1994 when rapper Wu-Tang Clan was part of a campaign for St. Ides, a low-cost, previously obscure brand of malt liquor, the first to weave a hip-hop aesthetic into its central messaging . The idea instantly became a hit amongst advertisers and brands.
But, it took coon’s age before Indians were exposed to rap and hip-hop culture. It was Baba Sehgal who introduced Hindi rap to Indians in 1992 with his famous album ‘Thanda Thanda Pani’ which was the desi version of Ice Ice Baby, a famous song by Vanilla Ice. With the advent of MTV in India, early 2000s saw a surge in Indian rappers who rapped mostly in English, following the suit of American rappers.
Although it might pain the hip-hop purists to admit it, but rapping and advertising are inexorably linked today but that wasn’t always the case. It took a while before the ad industry really recognised the marketing potential of hip-hop and rap, but once they did the floodgates were forever opened. It was only in 2015 when the trend of having rap songs integrated in an advertisement became the new ‘Cool’ in order to boost the CPM and CTR (cost per 1,000 impressions, and click-through rate).
Indiantelevision.com takes a look at the most distinguished and leading advertisements that innate rap words and became an instant hit among consumers.
Syska accessories TVC (launched in 2015): Launched by Syska Accessories, the ad features bollywood actor Irrfan Khan rapping about Syska power bank. This was reportedly the first advertisement to use rap words in an ad.
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Nestle Munch Macha TVC (launched in 2016): In order to celebrate the revamp of the popular Munch wafer chocolate, Nestle launched its campaigns that featured the youth icon Shruti Haasan and the legendary musical trio of Shankar, Ehsaan and Loy. The commercial shows Shankar Mahadevan singing a breathless song and then challenging Shruti to do the same. A trained classical singer and composer Shruti Haasan accepts the challenge and croons the peppy number ‘Munch Macha’ breathless.
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Yamaha RayZR Mera Swag TVC (launched in 2016): Yamaha released a peppy theme song for its bike, the Cygnus Ray-ZR last year. Named “RayZR Mera Swag”, the song was composed and created by the popular rapper Badshah, who also created a song by the same name. The campaign and original song became instantly famous among the youth aiding in driving up the sale for the bike.
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OLX Mundi danceTVC (launched in 2016): Taking its popular Bech De (sell it) proposition forward, OLX launched its ad called Mundi dance that showcases a rap face-off between father and son set over a dining table. When the son’s demand for extra money to buy a sports bike is turned down, his sister suggests him to sell unused things to fund his purchase. The entire sequence is a quirky rap in the film was executed by Lowe Lintas.
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Jack & Jones’ #DontHoldBack TVC (launched in 2016): Ranveer Singh associated with Jack & Jones in 2016 for the brand’s national campaign #DontHoldBack which was nothing less than a euphoric success. Taking this concept further, Singh launched Don’t Hold Back 2.0 in 2017 where he was seen rapping second time for the brand. The strong and snappy lyrics of the song invite listeners to boldly display their true individuality and celebrate the power of inner strength.
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Subway Rap for SubWrap TVC (launched in 2017): The global sandwich restaurant chain, Subway, launched a campaign this month for two introductory Subwraps. Titled, Rap for SubWrap, the TVC showcases a group of youngsters eating subwrap and getting lost in the taste and flavour of the sandwich.
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Danone TakeAChillFill TVC (launched in 2017): Danone’s new campaign for its chocolate flavoured drink – Choco Smoothie is the latest addition in the list of campaigns that integrated rap songs. The attempt of the rap song is to place Choco Smoothie as a nutritious alternative to snacks and mini-meals, perfect for the youth who is always on-the- go. The rap has a matching quirky video, showing college-going youth choosing to Take a Chill-Fill instead of stressing over small problems that nothing can be done.
MUMBAI: South Indian Bank has launched a TV commercial to promote the Digital E-lock facility in the bank’s mobile app called SIB Mirror Plus.
It has been conceptualised and produced by Blackswan India and directed by co-founder Pradeep Menon.
Digital E-lock is a feature that lets South Indian Bank’s customers lock and unlock their accounts at the touch of a finger. Once the account is locked, all digital debit transactions will be blocked. ATM, PoS, internet banking and mobile banking transactions can be protected with Digital E-lock.
The film follows the conversations between a prudent father and his college-going son. The father is a no-nonsense man, serious about the safety of his family. He reminds his wife to turn off the burner of the gas stove and his son not to forget to lock his bike. The son playfully asks his father whether he has locked his bank account. He goes on to explain about the Digital E-lock feature and how accounts with SIB can be safeguarded.
“We wanted us to come up with a cost-effective TV commercial that drives home the E-lock feature in their app in a way that anyone with a smart phone can relate to,” said Blackswan India CEO Raman P Namboothiri.
MUMBAI: Barely after 48 hours of pulling off a major win — of global IPL media rights, Star India has taken up its upcoming project with full force. It is their efforts in the run-up to Paytm India versus Australia five-match ODI and three T20Is, starting from 17 September — Aussie Sab Jaanta Hai TVC.
Star Sports promises the upcoming India vs Australia ODI and T20 lineup to be the most-anticipated series of the season.
Star Sports’ in-house creative communications team has conceptualised the film, aptly setting the tone for a sensational cricketing season. It has been extensively promoting the series, which will define the next chapter in the contest between the two cricketing powerhouses.
The film is live on TV and Star Sports’ social handles.
With frequent tours and annual IPL stints, many Australian cricketers are now quite familiar with the Indian conditions, the film is set to “Aussie sab jaanta hai” jingle which brings alive the creative idea that the Australian cricket team is more at home in India. So, they know the ‘home turf’ as well as the Indian cricket team.The familiarity with Indian conditions, along with the quality and experience amongst the Australian team would mean a spectacular contest between two equally matched opponents.
The protagonist in the film is an Australian (Aussie) fan clad in the team jersey exhibiting his knowledge on all things quint essential Indian (history, cuisine and culture, etc.). Throughout the film, the Australian tourist surprises the locals across various walks of life, by displaying his know-how of all things Indian. The film culminates with Indian cricket legend Virender Sehwag making a surprise appearance and quipping, “The Aussie may know everything, but do they know enough to win on the field?”
The film is the second in a series of TVCs released by Star Sports for the series.The first film was cleverly crafted, depicting the two formidable opponents as a Kangaroo facing off a Tiger.
This year, Star Sports brings to cricket fans exciting action right from Diwali to Christmas, starting with the series.
Which other creative ideas Star India has up its sleeve before the series breaks.
MUMBAI: Vizeum India, the full-service media agency from Dentsu Aegis Network, has bagged the media mandate for Mathrubhumi Group.
As part of the mandate, Vizeum’s scope of work for its latest client will range across TVC, print, radio, OOH, digital and activations amongst others wherein Vizeum will focus on promoting their 18 brands.”
Mathrubhumi Group joint MD , Shreyams Kumar, welcoming the Vizeum Team, appreciated the extensive thought process and holistic media solutions that were brought to the table. He said, “Vizeum will effectively communicate our key brand attributes through our media campaigns, taking the brand to the next level.”
Vizeum India managing director Shripad Kulkarni said, “Mathrubhumi’s aspirations are perfectly in sync with a growing agency network like ours.”
MUMBAI: Star Sports has kicked off its campaign for Paytm India v Australia ODI series with a TVC to depict the two formidable opponents as a Kangaroo facing off a Tiger. The five-match ODI series which will be followed by three T20Is starts on 17 September, 2017. It is claimed that the TVC has been viewed over six million times since its release.
The film, with its “wild” feel and distinctive music, captures the anticipation and excitement around the series, and the Indian fans will hope that the Tiger prevails over the Kangaroo yet again! Earlier this year, a hard fought Test series (Ind 2 – 1 Aus) saw new rivalries being born and friendships being fractured. Both sides are led by aggressive captains and will play to win.
The upcoming ODI & T20 lineup promises to be the most anticipated series of the season. This series will also define the next chapter in the rivalry between these two cricketing powerhouses and possibly settle the Kohli Vs Smith debate as well.
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A Star India Spokesperson said, “This campaign is unique and different from any other sports campaign; and we are pleased with the response it has garnered. We look forward to some exciting cricket between the two powerhouses in the lead up to the festive season.”
Former Australian cricketer Mike Hussey said, “Winning in India has always been a priority for any Australian side & this series is a great opportunity for the Australian team to upset India at home. I am excited & I look forward to witnessing this great cricketing battle between two top sides & also to the Kohli Vs Smith clash!”
This year, Star Sports and Hotstar bring to cricket fans exciting action right from Diwali to Christmas starting with the India v Australia series, followed by New Zealand’s tour to India (3 ODIs and 3 T20Is) and culminating with Sri Lanka’s tour to India (3 ODIs and 3 T20Is).
MUMBAI: Smartphones are a basic necessity today and consumers spend a great deal of time researching on what’s the best model suitable for them. Most consumers often end up questioning their decision when it comes to a smartphone purchase, as they can never be sure if there is a better deal on the phone elsewhere. This peculiar problem is solved by Flipkart, as users can be sure that they will get the best features in the required budget as well as the convenience of exchange, from the comfort of their homes.
The campaign has been launched online across popular social platforms.
To help consumers make an informed and a smart decision before purchasing their phone, Flipkart has unveiled its latest campaign that promotes Flipkart as the one-stop platform to buy a phone. Conceptualised and executed by Lowe Lintas Bangalore, the campaign brings out the inconvenience customers go through before their purchase and even when they do settle for a phone, they may not always be getting the best deal for it. They can avoid all that and make a smart choice by shopping on Flipkart. That’s because on Flipkart, shoppers are assured of best features at unbelievably low prices and hassle-free exchange at great prices.
Explaining the rationale behind the campaign, Kartikeya Bhandari, Senior Director, Brand Marketing, Flipkart said: “Amongst ecomm portals, Flipkart is the market leader in the smartphone category and being a market leader, it is our responsibility to further grow this category online. In order to do so, we looked deeply at the offline consumer purchase behaviour of smartphones and the pain points associated with the same. We realised that there is a clear difficulty in finding that “one place” where you get everything right – a range of phone models, the latest features, exchanging the old phone and of course, getting all this within the right budget. This makes consumers feel that despite the effort put in, there is always another place they could potentially get a ‘smarter’ deal.
“Basis this knowledge we crafted our offering which would allow us to showcase the ‘smart’ in smartphone shopping. Hence we created the campaign ‘Be Smart. Buy Smartphone only on Flipkart’. The idea being that when you buy a phone on Flipkart, you can be sure you are getting the best features in your budget as well as the convenience of exchanging your old phone at great prices, right at your doorstep.”
The campaign comprises a series of two films that depict the choices that consumers make before they buy a smartphone and how Flipkart is the best solution for making the smartest choice. In one film, the protagonist goes on to brag about a new phone that he has purchased which contains all the latest specifications. But his claims take a beating when he is made to realise by his friend that he has paid a hefty sum for the phone as compared to what is being offered on Flipkart.
In the second film, the protagonist is shown talking about how he spent a lot of time and effort in finding a good selling price for his old phone. His friend mocks him for not choosing to exchange on Flipkart – where he would have got a good deal, all from the comfort of his home.
Highlighting the campaign thought, Rajesh Ramaswamy, Executive Director, Lowe Lintas said: “People love to show off their latest smartphones. They are also usually confident that they’ve got the perfect exchange price for their old phones. Working off these insights, we decided to set the latest Flipkart mobiles campaign in a gym – a place where there is usually no shortage of people looking to show off more than just their muscles! Across two films, the gym stud who is proud of his new phone and the guy who’s confident that he’s got the perfect exchange price for his old phone, have their bubbles burst by their savvy friend, who knows that the smartest way to buy smartphones is on Flipkart.”
MUMBAI: Have you met Vicky Contractor? It’s time to tune in to the engaging digital film that presents Asian Paints’ range of adhesives catering to carpenters and contractors.
The campaign revolves around the good-natured, diligent and ambitious Vicky Contractor. With a tagline like ‘Choice Tarakki Ki’, the film leaves a pertinent message about making progressive choices.
Created by creative agency McCann, the digital film traces the journey of Vicky portrayed by Nawazuddin Siddiqui who begins as a carpenter alongside his brother. With interesting moments, it showcases how the choice of using Asian Paints adhesives is what propels Vicky to greater heights unlike his brother.
MUMBAI: Kesh King, an ayurvedic hair care brand from the house of Emami, is launching its ‘new brand film’ reinforcing its leadership. Positioning the brand as the ‘King of Ayurveda,’ the new film re-emphasises on the strong ayurvedic heritage of the new and improved formulation.
Directed by noted ad film maker and film director Pradeep Sarkar, the film focuses on how the new and improved Kesh King is prepared, using 21 rare ayurvedic herbs such as Bhringaraj, Amla, Neem, Haritaki, Nagkeshar, JapaPushpaetc which are procured from their original sources and blended by using ‘Tel Pak Vidhi’ technique as prescribed by ayurvedacharyas for ages.
Targeted towards both men and women in the age group of 25- 45 years who lead a busy life burdened with their hosts of responsibilities that leaves little time to take care of themselves, Kesh King comes as the trusted and in-depth solution to their various hair issues like hair fall, dry and brittle hair, dandruff, weak hair and split ends.
The film showcases how the brand has touched the lives of many across India and boosted their confidence by providing effective solution to their nagging hair woes.
Emami director Priti A. Sureka said, “Kesh King Oil is a leader with a market share of 34 per cent in the ayurvedic oil market of India which is worth around Rs 7.25 billion. With the film, we aim to underline the brand’s leadership in its category.”
MUMBAI: Ambi Pur’s smelly to smiley campaigns have always challenged and conquered the toughest and most pungent odours in a real-time set-up with live experiments.
While monsoons have always stood for happy, fun times, growing up brings us face-to-face with monsoon-related issues. Akin to the advertisement format that has become synonymous to Ambi Pur, the new TVC is a real-life experiment at a real consumer’s home, where a unique sensorial challenge is conducted.
After all, how often would you come across people with blind folds and pegs on their noses?
This interesting play on the senses reveals that a home, which may look immaculately clean, may, in reality, be perceived as unclean because it is doused with the damp monsoon odour. This TVC, conceptualised by Grey Group, features brand ambassador Boman Irani who presents a reality check in context to the damp, lingering odours that specially torment during monsoons.
The TVC positions the new and improved Ambi Pur, with odour-clear technology, as the perfect solution to restore freshness to your favorite season.
The recently released findings from a survey conducted by AC Nielsen, commissioned by Ambi Pur, unearthed the extent of suffering that these damp, musty odours impose on all of us. In fact, nine out of every 10 women (surveyed) felt that monsoons bring issues within the household such as drying clothes inside, that lead to a musty damp odour.
P&G Home Care India brand manager Nidhish Garg comments: “To drive awareness regarding the New & Improved Ambi Pur with patented odour-clear technology, we have launched the 3rd leg of the very popular Smelly to Smiley campaign. The brand stays with its ideology of putting the product to torture tests against relevant odour issues, and this time we take on the musty odour that all Indians face during monsoons.
The TVC captures live reaction of a consumer who experiences the monsoon odour when visiting a friend’s home that looks perfectly clean. The same consumer sees Ambi Pur in action and how it completely eliminates the monsoon odour as opposed to temporarily concealing it with a fragrance.
Irani adds, “Monsoon is my favourite season but we all know the challenges that come with it, right from drying clothes inside to the rigorous cleaning regime. The new TVC shows that the house that looks clean may not actually smell clean due to the overwhelming moisture-heavy air giving out a feeling of lack of hygiene.”
The new & improved Ambi Pur uses a distinct formulation that focuses on odour removal, not just on emitting the fragrance. P&G has created a trademarked ‘Odour-clear technology’, which has been brought to India in July.
