ITV

Tag: TVC

  • Milestone Dentsu charges up new Panasonic TVC

    Milestone Dentsu charges up new Panasonic TVC

    MUMBAI: After a long hiatus from TV screens, Panasonic has returned with a commercial for alkaline batteries. Developed by Dentsu Aegis Network’s Milestone Dentsu, the creative partner of Panasonic India, it highlights Panasonic batteries’ superior power over normal zinc ones. It stars Olympic silver medalist badminton player PV Sindhu, the brand ambassador.

    Panasonic India head of brand and marketing communications Sarthak Seth says, “Batteries have always been our strength and one of the faster selling brands under the Panasonic umbrella. The latest range of alkaline batteries holds great potential in changing the life of the modern consumer. Since it’s all about energy, we couldn’t think of anyone better than PV Sindhu to communicate the brand promise. Our new campaign has got a futuristic touch to it and effectively communicates the essence of the product in an energetic, yet lucid way.”

    The TVC opens with PV Sindhu getting equipped with a robotic arm powered by normal zinc-carbon battery. In the next scene, we see her playing against an android robot that holds the power of 15 batteries. A power-packed game follows, that is interrupted by Sindhu falling down on the court, and the drained batteries popping out of her arm.

    The second sequence shows her coach tossing a pair of Panasonic alkaline batteries towards a wasted Sindhu. She puts the batteries in her arm’s socket to recharge herself. A quick animation of the battery technology appears on screen, followed by another round of badminton power play. The film ends with Sindhu hitting a winning smash to make the shuttlecock fly and hit the robot, releasing the power of 15 zinc batteries, and it drops down dead.

  • Bourbon celebrates friendship in new TV commercial

    Bourbon celebrates friendship in new TV commercial

    MUMBAI: Britannia has launched a new campaign for one of its oldest and most loved brands, Bourbon. With an aim to refresh the brand, Britannia Bourbon’s latest campaign celebrates the true spirit of life-long best friends.

    As a brand that has been around for years, Britannia Bourbon recognised the need for a revamp. The brand redefined itself in the context of this friendship and connected it to people whose lives revolve around their friends. The company has designed a campaign that is built on the fulfilling moments shared between best friends.

    Video Link: https://wetransfer.com/downloads/65070e8c73fd80a51f4eb1401531460820171117073706/a7fd45

    Britannia vice president of marketing Ali Harris Shere says, “Through this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Our target audience is not constrained by age, as this feeling of friendship cuts across all ages, including adults for whom moments spent with their best friends is a pivot on which their life revolves (around). We want to find a place in each friends’ group and this campaign is our first salvo in that direction.”

    McCann executive vice president and head South Dileep Ashoka adds, “Competition in the premium creams segment has intensified and Britannia aims to increase their market share in this category over the next few years. Our task was to create a strong consumption context for brand Bourbon by redefining the functional and emotional role of the brand in consumers’ life. This led to the campaign being based on a brand space of Bourbon Friends Forever, wherein Bourbon fuels real friendship moments.”

    McCann Bangalore executive creative director Puneet Kapoor adds, “There are generations of kids that loved and grew up on the fulfilling snack of Britannia Bourbon. Those men and women have grown up to have children of their own. It’s amazing how, despite the explosion of choices, Britannia Bourbon is still much loved. A strong brand like this just needs a priming to be relevant to the generations coming in. Which is exactly what the ad does in an interesting way. Marrying the good old favourite fulfilling chocolate snack with the new age thought of BFF.”

  • Timex, Blink launch smartwatch to help you stay fit

    Timex, Blink launch smartwatch to help you stay fit

    MUMBAI: American brand Timex has launched a smartwatch, Timex Blink in collaboration with Indian start-up Blink and will be launching a TVC informing people about it.

    Jointly conceived by Wirepaper Studios and Witworks, the TVC showcases how one can keep themselves fit without giving up on their style quotient no matter what they are doing throughout the day: at home, office or gym! It reminds you of your priorities and has a caller ID so that you don’t have to carry your phone everywhere. It helps you create an impression with different styles and interchangeable straps. The smartwatch also comes with an SOS feature that makes sure you can alert your loved ones instantly whenever you feel you are in danger.

    Timex Group India head of sales and marketing Anupam Mathur says, “Timex is a global brand that has a lineage attached to it which is glorious and unique. As a brand, we have always focused on enhancing lifestyles and giving our consumers a timeless experience. The brand has evolved over the years with advancement in technology and lifestyles but has always kept its American roots intact.”

    Wirepaper creative head Vikrant Singh Kirar adds, “Our brief was to showcase the uniqueness of the device in terms of its distinct looks and wide range of features. This watch is nothing like anything out there, and brings together the classiness of a timepiece and sportiness of a fitness tracker. The character, set-up, activities had to be true to the product and its target audience.”

    The new Timex Blink comes with an activity tracker that displays time and current battery level with a battery backup of 7 to 14 hours. The band is compatible with both iOS and Android devices

  • Laban launches first TVC in India

    Laban launches first TVC in India

    MUMBAI: Laban, the confectionary brand from Norway that came to India early this year has released its first TVC, bringing alive its key properties. The TVC focuses on the mischievously funny Laban-fueled exploits of two kids based purely on their imagination.

    The TVC plays out an encounter between two school-going brothers and a taxi driver. When a taxi driver rudely shouts at the children who are trying to cross a busy traffic signal, the kids bring out their Laban Stretchy Men and catapult them across the street. The imaginary Stretchy Men stretch, jump and fly across the crossing and finally land on the traffic signal itself. They then proceed to dance on the lights, changing its colours in the process. This confuses the taxi driver who thinks the signal is green. When he tries to cross the signal he gets caught by a traffic policeman who points out that the signal is actually red and that he broke a traffic rule by jumping a red light. This leaves the kids laughing and feeling satisfied that they have taken their revenge on the rude taxi driver with the help of Laban Stretchy Man!

    The concept of the TVC was based on the insight that kids see themselves as small but they wish they could have the last laugh. The personality of Laban, which is uniquely differentiated from other confectionery in the market, provides a moment of escape for kids from their fixed routines. Laban is an idea engine that pushes their imagination and empowers them with creative ideas to help overcome everyday challenges. The communication and the new TVC has emphasised on this concept.

    MTR Foods CMO Sunay Bhasin says, “Laban is a powerful product that is capable of sparking imagination and encouraging creativity in the consumer’s minds. For its first TVC campaign, we wanted to focus on what makes Laban so unique by showcasing its differentiated properties and at the same time emphasise on the true spirit of joy and playfulness that the confectionary personifies. The new TVC is fun, engaging and relatable for our consumers with a memorable jingle “Laban ki Pahunch Lambi Hai” that has added to its fun aspect. We know that this TVC will be well-received and loved by our consumers.”

    Dentsu India senior vice president Samrat Chengapa adds, “Laban is an exciting new product that is unlike any other in the market. The Laban’s Stretchy Man is a very interesting and lively character. It was a fun challenge to conceptualise the Stretchy Man and create Laban’s first TVC in India. We are confident that the ad will catch the attention of our audience and are delighted to have worked on it.”

  • Shilpa Shetty endorses learning and playing in new Milkybar ad

    Shilpa Shetty endorses learning and playing in new Milkybar ad

    MUMBAI: Nestlé India recently re-launched the much loved Milkybar with more milk, less sugar. The new TVC featuring actor Shilpa Shetty reflects the brand’s ethos that a wholesome childhood is one where kids learn and grow playfully. The campaign revolves around the importance of encouraging kids to try new experiences that make them curious and confident for life.

    Link to TVC

    Nestlé India general manager of chocolate and confectionery Nikhil Chand said, “We are delighted to unveil the new TVC that presents Milkybar as a brand that supports parents who believe in the value of playing and learning through new experiences. Milkybar is a category-leading brand credited with many firsts.”

    Shetty said, “This is an exciting and fun association for me. I have always loved Milkybar and being a mother myself, I am aware of the need for better and informed choices and more importantly, an encouraging parenting style that ensures children can play and learn life’s important lessons. I hope our moms and kids will have as much fun watching the ad as we had in making it.”

  • Ad agencies to be empanelled for RBI work

    Ad agencies to be empanelled for RBI work

    MUMBAI: The Reserve Bank of India (RBI) is planning to empanel advertising agencies for undertaking activities ranging from regular tender notices to full-fledged multimedia, multi- language ads across electronic and print media.

    The empanelled agencies would be conceptualising, designing and releasing commercials on television and radio and ads in newspapers, according to RBI’s Request for Proposal (RFP) for Empanelment of Advertising Agencies.

    The scope of work of the agencies would also cover production of TV spots/radio jingles, PTI reported. Translation / dubbing and adaptation of short films, TVCs radio spots and print advertisements into various India languages would also fall under the scope of work of the agencies.

    Detailing the process for assigning jobs, the document stated that the routine notice or tender type advertisement below Rs 1.5 million will be given to the empanelled agencies by rotation. For ads of between Rs 1.5 million and Rs 10 million, the work would be assigned after inviting bids.

  • Nerolac takes a dig at distemper in latest campaign

    Nerolac takes a dig at distemper in latest campaign

    MUMBAI: Kansai Nerolac has relaunched its popular interior paint, Nerolac Beauty Emulsion, positioning it as a more discerning choice of paint in the long run. Through this campaign, the brand also attempts to dispel the notion of emulsion paints being more expensive than distemper.

    The film has been launched across popular offline and online platforms in India.

    The TVC, conceptualised and executed by Publicis India, begins in a middle-class home wherein a young boy is asking his girlfriend’s parents for her hand in marriage and the parents then call out the painter who’s been applying Nerolac Beauty Emulsion in another room and asks him as to why they have chosen Nerolac Beauty Emulsion over distemper this year. The TVC ends with the painter along with the parents re-iterating the brand promise of ‘Bachat full. Deewarein beautiful.’

    Kansai Nerolac Paints director – decorative and industrial sales and marketing Anuj Jain says, “Our beauty emulsion offers a great finish with longer life and the coverage is much better than distemper, hence, making it a right choice for people looking to paint their homes.”

    Publicis India managing director and chief creative officer – South Asia Bobby Pawar adds, “Nerolac Beauty is a popular emulsion. The idea therefore needed to be rooted in the notion of discernment amongst masses. And that’s how the peculiar situation of the parents’ judgement and acumen about the choice of their daughter’s groom came about.”

  • Pond’s Cold Cream celebrates the magic of a ‘jhappi’

    Pond’s Cold Cream celebrates the magic of a ‘jhappi’

    MUMBAI: Pond’s Cold Cream has unveiled its brand campaign that leverages its legacy of trusted care. The TVC celebrates the magic of a ‘jhappi’. In Indian parlance, ‘jhappi’ means much more than a simple hug. It’s the embrace and protection that only a loved one can provide. Similarly, Pond’s Cold Cream provides the embrace of protection to the skin through its 10 essential nutrients and moisturisers.

    The objective of the campaign is to further evoke the emotional affinity the brand has enjoyed over decades in the market, instilling freshness to the idea of touchable, soft skin. The tone of the film is consciously positive and poetic. The moments between the mother, daughter and granddaughter cue protection and care through generations. In essence, it is exactly what the product does too.

    Ogilvy executive creative director Zenobia Pithawalla says, “The idea ‘Pond’s ki jhappi’ came from the core of the brand. ‘Jhappi’ meaning a hug, not only conveys the expert care and protection that the product provides in winter but also builds on the legacy of the brand. And ‘jhappis’ too, like Pond’s Cold Cream, are passed on from generation to generation.”

    Hindustan Unilever Ltd vice president, skincare and colours Prabha Narasimhan adds, “The idea of mothers receiving and passing on their love & care from one generation to the next – aap ko mila tohi aap ne diya Pond’s ka laad pyar perfectly reflecting the ethos of the brand and the Indian woman.”

  • DishTV TVC: SRK lets cat out of bag about ‘automatic HD’ at no extra cost

    DishTV TVC: SRK lets cat out of bag about ‘automatic HD’ at no extra cost

    NEW DELHI: Dish TV, which recently decided to launch its “HD for all” initiative breaking barriers that made HD niche and effectively making it a mass product, has now released a television commercial ‘Har Dish HD’ featuring Shah Rukh Khan that takes away all inhibitions involved in switching from SD to HD, bridging the gap between both subscribers.

    The TVC communicates Dish TV’s innovative proposition of offering HD channels along with all its popular packs starting as low as Rs.169+ taxes.

    The TVC has been set in a typical Indian household where all decisions keep family at the centre and the woman of the house is involved. The TVC opens with the man of the house boasting about taking a new Dish TV connection with HD for the family. The USP of five times better picture quality than a standard resolution quickly grabs everyone’s attention except for the mother who is concerned that her son has bought something expensive. While the protagonist claims that no expense is enough for the family, the exciting reality of it actually being at no extra cost is laid bare by an ad coming on TV where Shah Rukh Khan reveals Dish TV’s new HD for all initiative wherein all Dish TV customers will automatically get HD.

    Dish TV Group CEO Anil Dua said, “Our new initiative of “HD for All” now goes further with an insightful and entertaining ad campaign “Har Dish HD”. The campaign takes the conversation of having HD to the living room of the Indian family. Our latest TVC showcases not only how DishTV brings the entire family together but also how it raises the quality of their entertainment experience.”

    DishTV SVP – marketing Sukhpreet Singh says, “The new TVC encourages people to experience HD without having to pay anything more. The launch of HD for all initiative will lead to several first-time trials of HD and subsequently lead to upgradations.”

    The campaign targets young decision-makers of the house who aspire for HD but are restricted by their perception. DishTV TVC informs them that HD is now available “automatically.”

    The film, conceptualised by the ad agency Enormous Brands, celebrates the relationship between various members of a family and brings alive the concept of watching TV together. The campaign will be spread across all media.

    “Television has always been the centrepiece of all household conversations and gatherings. When people sit together, many interesting family dynamics create a new story every day. We wanted to capture such interesting scenarios to tell a story about the product,” said Enormous Brands co-founder Ashish Khazanchi.

  • Honda CB Shine TVC shows when and who raises your collar

    Honda CB Shine TVC shows when and who raises your collar

    MUMBAI: Honda Motorcycle and Scooter India has introduced their latest television campaign ‘Kya Shine Hai!’ for CB Shine.

    Developed by Dentsu One, the creative agency from Dentsu Aegis Network, the TVC is now on air across all popular channels. The central theme of the campaign is to celebrate the brand legacy of CB Shine; whilst taking forward the core idea – ‘Shine Karna Sabko Accha Lagta Hai’.

    https://www.youtube.com/watch?v=UEHfvy2T9sQ

    The essence of the TVC is represented in the form of a jingle ‘Jab Shine ho super, toh collar upar’. The ad also reinforces the superior comfort level offered while riding a CB Shine with a pillion, be it on any terrain.

    The TVC opens with a sequence of a father on his CB Shine dropping his son for his early morning cricket practice. A voiceover in the background introduces the bike as ‘Shine aisi jo subah ki pehli kiran ko bhi piche chor jaye’ As the father sees his son off at the cricket ground, he notices something and signals his son to come back. The father then bends and ties the son’s open shoelace. The son finds his father’s concern and attention inspiring and vocalises his appreciation by raising his father’s shirt collar.

    The second sequence shows a newly married couple out for a pleasant evening ride. The husband further emotes his love for his wife by gifting her a rose. The wife appreciates this by raising his collar to show her love and pride for the husband. A voiceover in the background says: ‘Shine aisi jo dur tak jaye, aram se rishta nibhaye’.

    Honda SVP – sales and marketing Yadvinder Singh Guleria said, “Our customer evolution mirrors the new ‘Kya Shine Hai’ TVC. It is this shine of theirs which their family members and society recognises and appreciates.”

    Dentsu One NCD Titus Upputuru said, “When you raise your own collar, it may seem as a form of vanity. But, when someone else raises it instead, it surely is a sign of appreciation.”

    Dentsu One SVP – account management Abhinav Kaushik said, “The brand comes with a strong equity and legacy and therefore it’s the cynosure of all eyes. The rider and his loved ones acknowledge and appreciate the ‘shine’ and that has been metaphorically portrayed in the brand campaign.”