ITV

Tag: TVC

  • Parle Products launches campaign as tribute to Indian armed forces

    Parle Products launches campaign as tribute to Indian armed forces

    MUMBAI: Parle Products, India’s leading manufacturer of biscuits and confectionery launched the new campaign #YouAreMyParleG with a digital film depicting the life of an Indian soldier. The film is a tribute to the Indian armed forces on the occasion of Independence Day from Parle G. The film features an emotional story of a soldier and his family and is inspired by consumer response for You are my Parle G TVCs.

    The five series digital films have been inspired by real life incidences shared by consumers. Parle Products have shortlisted these stories from several entries that Parle Products received on its digital platforms when they launched the TVC in May 2018. The consumers will be gratified with these films being made based on best entries received. Each of the digital films will showcase the importance of meaningful relationships that form an integral part of everyone’s life but are seldom acknowledged. Parle – G forms a vital part of the narrative.

    Parle Products Category head Mayank Shah said, “For the longest time, we always positioned Parle G as a staple but our consumers changed this perception. An internal consumer survey revealed that consumers believe that Parle G evokes a sense of happiness and nostalgia that is difficult to explain in words. The phenomenal response that #YouAreMyParleG TVCs received also reinstated our confidence about Parle G’s strong emotional recall. This led to the inception of #YouAreMyParleG digital films”

    “The second leg of the campaign launched around Independence Day recognises the Indian armed forces for their sacrifices for the greater good. It is a humble tribute from Parle Products recognising the importance of its loyal customers and their strong association with Parle G,’’ he added.

    Speaking about the campaign, Thought Blurb managing partner Vinod Kunj said, “Parle G as a brand appeals to every generation and section of our society. Yet each person perceives the brand in their own unique way. Like human relationships, they are not as elementary as love, gratitude, friendship or devotion. They would be reciprocal, layered and multi-faceted in intensity. We may understand these emotions, but we are never fully conscious of them at all times. We focused on the point in a relationship where that realisation dawns. This was the insight with which we initiated the communication.

    The first film will release around Independence Day, followed by the second film towards the end of the month and three films towards next month.

  • Havells launches new TVC for ‘Wires That Don’t Catch Fire’

    Havells launches new TVC for ‘Wires That Don’t Catch Fire’

    MUMBAI: India’s leading electrical goods company Havells has launched a new ad for its ts most well-known product – heat resistant, flame retardant wires.

    Moving ahead with their famous product attribute ‘Wires that don’t catch fire’, in its debut film for Havells, Soho Square (an Ogilvy Group company) has stuck to the brand’s popular emotional story-telling space but with a very refreshing take.

    Ogilvy South Asia executive chairman and creative director Piyush Pandey said, “In our first Havells ad, wires that don’t catch fire prevent a young heart from getting hurt. A memorable film for a memorable brand”

    Soho Square, chairman and CCO Sumanto Chattopadhyay, “It is a challenge and a pleasure to work on an iconic brand with a history of memorable advertising. We believe that this latest refresh of the Havells wires campaign has the right ingredients to catch on with consumers”

    Commenting  on the same, Havells India Ltd vice president marketing Amit Tiwari said, “Havells has been an image and market leader in the wire category business, and communication has been integral to the brand. Havells Wires that don’t catch fire has been an iconic campaign over the years. This year the task was to take it further and strengthen our positioning. We have always chosen emotional stories to convey our message and this time too we were looking for a story that is universal”
    “Soho Square India shared a beautiful story of children, which had the innocence that we think will make it appealing across, stories from childhood that we can all relate to” he added. 

    The film has been directed by Amit Sharma of Chrome Pictures and shot in Himachal Pradesh. The campaign will go on air from 7 August.

    A charming tale of friendship or perhaps the innocence of first love call it what you will, but the ad set in a children’s camping trip has many heart-warming moments.

  • HP Inc launches new TVC campaign ‘Print Befikar’

    HP Inc launches new TVC campaign ‘Print Befikar’

    MUMBAI:  HP Inc. India has recently launched its new TVC-led campaign ‘Print Befikar’ introducing the home segment to its new range of ink tank printers. The target of the campaign are parents of school-going children between the ages of 4 to 14. It is positioned as a solution to affordably meet printing needs of parents of school-going kids for projects and home paperwork.

    Created and shot by BBDO, the TVC was conceptualised on the basis of HP’s research in printer uses highlighting that higher recurring cost remains the biggest barrier to buying a printer. HP found that parents print out their children’s assignments in the office free-of-charge, as they are dissuaded by the recurring cost of home printing, perceived inconvenience. While they secretively use the office printer for printing, they also feel ashamed of others noticing their frugalness.

    HP Inc. India country marketing director Neelima Burra said, “HP is committed to understanding customers’ needs and requirements to introduce technology that fulfils their needs. Printing is extremely critical for parents of young children to address their homework and learning needs. With our campaign “Print Befikar”, we want to debunk the perception surrounding home printing and highlight how HP brings ease and affordability to printing.”

    Not only does it offer a highly economical 10 paise print-per-page, but also easy, high-volume printing, colour-rich prints and mobile/computer compatibility. These features make it ideal not only for homework and coursework-related projects, but also as an enabler of edutainment for the whole family.  

    The ad campaign also subtly positions its printers as a solution to the social stigma of not being able to afford a print-out.

    The TVC-led campaign will be brought alive across TV, social media, digital media, and experiential activations at point of sale, dedicated print hubs at apartment complexes, and print stations at corporate parks, to drive purchase considerations.

  • Colgate’s Real Winners, Real Stories edition 10 take centre stage

    Colgate’s Real Winners, Real Stories edition 10 take centre stage

    MUMBAI: Colgate Scholarship Program came alive with its 10th edition of campaign Real Winners, Real Stories, which showcases how the program has benefited Indian families and children in a small yet meaningfull manner.

    The Colgate Scholarship Program is an annual limited edition where the brand offers Rs 1 lakh to each individual. In the 2018 edition, more than 500 children can win a scholarship from Colgate. And to ensure that there’s something valuable for every consumer, Colgate has partnered with BYJU’s, an education app, to provide a free one-month subscription of BYJU’s maths and science lessons with every Colgate Scholarship pack.

    Colgate Palmolive (India) Ltd director-marketing Arvind Chintamani said, “The Colgate Scholarship Program has reached over 35 crore Indians across 100 cities, in the last nine years. Our objective is not only to increase the number of scholarships every year but also to offer something meaningful to all Colgate consumers. Our partnership with BYJU’s (which started last year) is a testimony to that  over nine lakh children availed the free BYJU’s audio/video lessons through the Colgate Scholarship packs and we hope to increase that number exponentially this year.”

    Till now, the program has reached more than 35 crore Indians, impacting their lives in a small yet meaningful way.

    Red Fuse Communication creative director Sanjay Sipahimalani says, “With the Colgate Scholarship Program, we’ve witnessed inspiring stories of people taking steps to fulfill their aspirations. Over the years, we realised that every scholarship winner has a unique story to tell and the only way to do justice to their story was to let them narrate it, without a script or a storyboard. That is what makes this campaign unique, yet challenging. Real people, working towards real dreams.”

    The TVC of Colgate Scholarship which went on air last week gives the viewer a glimpse of the real life of the children and families that have benefitted from the program over the years and aims to inspire more children and their parents to participate in the program. Real Winners, Real Stories campaign will be supported across all platforms to generate awareness and drive participation.

  • JSW Cement’s new Concreel HD TVC showcases resilience and durability

    JSW Cement’s new Concreel HD TVC showcases resilience and durability

    MUMBAI: JSW Cement, India’s leading manufacturer of Portland Slag Cement (PSC) has launched its new ‘Concreel HD’ product new television commercial (TVC). JSW Cement is a leading player in this category in South India and an emerging leader is Western markets. The company already holds a leadership position in the eastern markets. The company’s new heartwarming television commercial draws parallel between a home builder and a soldier’s life and his intent to build a durable, strong home for his family – to keep them safe for a lifetime while he is protecting the country. The theme strikes a chord with its audiences.

    The new TVC is conceptualized by Ogilvy, Mumbai and been filmed against the backdrop of life in a remote army camp. The two soldiers are shown engaging in a conversation about home and family. The conversation between the soldiers evokes the sense of family as his strength, while drawing subtle references to the strong home that he built for them back in his hometown. The narrative establishes an emotional connect with JSW Cement as a brand that understands the needs of people while reiterating the core promise of longevity and durability that it’s PSC cement lends to a home.

    Commenting on the new TVC, JSW Cement – CEO, Nilesh Narwekar said, “We envision JSW Cement as a product that is known for its inherent strength, superior quality and highest degree of durability. As a company, we are constantly gathering extensive understanding of the consumer needs and harnessing this to offer products which can fulfill not just the rational but also cater to emotional needs of the consumers. We are confident that this campaign will resonate with our company’s philosophy and further strengthen our market position across India.”

  • Alpenliebe To Bring Hearts Closer

    Alpenliebe To Bring Hearts Closer

    MUMBAI: Alpenliebe, the flagship candy brand of Perfetti Van Melle India, has launched a new campaign: ‘Alpenliebe Ghuley toh Dil Milein’. The TVC is centered around the sweet, rich taste of Alpenliebe and is the result of a comprehensive consumer demand space mapping.

    Over the years, Alpenliebe has found its space in the Indian family set up. In India joint families are still popular and research showed that the inevitable tiffs between generations are still commonplace. The story was thus based on the insight that making the first move to apologize is still the biggest barrier to get family members talking again.

    The commercial revolves around a little girl who, irked by the tension between her father and grandfather, uses her grandfather’s love for Alpenliebe to bring the duo closer. Using the candy as a bait, she lures the old man into walking up to the chess table where the father-son would often play each other before the fight. As the grandfather relishes the candy by the chess table, she leads her father into believing something that’s completely the opposite of reality. The campaign also stars Boman Irani to improve campaigns memorability, sweet charm and reinforce the message that Alpenliebe candy is for a treat for kids and adults alike.

    Alpenliebe plays role of a catalyst for family bonding and positioned as a candy that “Brings Hearts Closer”.

    Commenting on the campaign, Perfetti Van Melle India, Director Marketing, Rohit Kapoor said “the new ad campaign is in a warm and comforting space. The emotional story very beautifully involves the 3 generations of the family members and conveys the core message powerfully that rich indulgent taste of Alpenliebe triggers resolution of small tension points in the family. The communication tone is very consistent with brand values built over the years and hopefully should connect well with the audience.”      

    McCann Delhi, Creative head, Kapil Batra added, “The task was to dramatize the indulging experience that comes with an Alpenliebe and make it equally relevant to adults as well. With this campaign, we have managed to do that in a fun, light-hearted way.”

    Boman Irani commented “I love getting lost while eating an Alpenliebe candy. The story is light hearted yet has family values at the core of it”

    The new campaign will be aired across all mainstream TV channels and further amplified on digital medium.

  • Zuari Agro Chemicals launches campaign for farmers

    Zuari Agro Chemicals launches campaign for farmers

    MUMBAI: Zuari Agro Chemicals Limited (ZACL) has rolled out the Jai Kisaan Ann-Dhan-Sampann TV commercial to commemorate 50 years of brand Jai Kisaan and to bring out the ‘business-to-farmer’ transformation of the agri business led by the Adventz Group’s flagship company.

    The one-of-a-kind integrated farmer-centric TV commercial, Ann-Dhan-Sampann captures how enriched and fulfilled farmers mean a prosperous India; it highlights the mission of brand Jai Kisaan to enable farmers produce high-quality crops. For a nation that is coming back in realising its renewed potential in the agrarian economy, the mission has been crucial in charting a course in bettering lives within the farming community.

    ZACL managing director Sunil Sethy says, “For 50 years Jai Kisaan has been a key driver to address the agricultural requirements of a growth-intensive nation. Jai Kisaan has been consistently delivering quality products and services across India. A campaign such as Ann-Dhan-Sampann essentially conveys to our stakeholders the fundamental transformation that Zuari Agro Chemicals, thereby Jai Kisaan, has undertaken — moving from a purely B2B company to establishing direct connect with the farmers. Over the years we have been working towards such a goal and our Jai Kisaan Junctions bear testimony to the resurgence. Through them we have established one-stop shop for farmers and farm-support services. We have now set a path and aim to be the single-largest facilitator for the farmers, either by manufacturing or sourcing agri-inputs and partnering with farmers, to achieve the farm economy’s full potential.”

    Created and produced by R K SWAMY BBDO, the TVC-led campaign targets stakeholders such as policy makers, business partners, FIs and employees. It visualises how Jai Kisaan has helped turn farmers into agriculturists, educating them on scientific techniques, providing them new-age technologies and experiential farms. Through Jai Kisaan, Adventz today is a nation-building partner, supporting an agri-centric economy.

    The Ann-Dhan-Sampann campaign amplifies the deep connection between agriculture and the values of Indian way of life; its essence is in its festive and earthy song set to an Indian tune, supporting the story of agriculture and the farmers here. The 60-second film showcases Jai Kisaan’s role as a national brand, with shots representing all major crops in full bloom, across regions. To be aired in Hindi across national and regional news channels, Ann-Dhan-Sampann subtly captures Brand Jai Kisaan supporting and assisting the entire journey of farmers with a host of products, retail outlets, knowledge of best practices and technology, and helpful salahkaars (consultants).

    The Ann-Dhan-Sampann TVC outlines Jai Kisaan’s overall role in empowering the Indian farmer, not just in the fields but also in his daily life. Be it in opportunities in R&D, soil health and collaborative knowledge-sharing, Jai Kisaan has been at the forefront of such visible changes. With Jai Kisaan Junctions, as showcased in the commercial, ZACL has effectively put in place a well-networked outreach programme that assists the farmer in his livelihood.

    Brand Jai Kisaan is just not an entity that contributes to the yield but embodies the Adventz Group’s agri-business vision to be the one-stop solution for the farm economy. With Jai Kisaan, ZACL upholds the mission to create value for farmers and stakeholders by providing integrated agri solutions to all farm needs.

  • CEAT tyres’ new TVC campaign “For the Game called Road”

    CEAT tyres’ new TVC campaign “For the Game called Road”

    MUMBAI: India’s leading tyre manufacturer CEAT Ltd has released new television commercial today, which aims at communicating the importance of superior grip tyres in keeping the scooter users safe. This is a part of its ongoing two wheeler campaign “CEAT It Help” which is based on real road insights wherein tyres play an important role in keeping the rider safe from unavoidable obstacles during daily commute on Indian roads.

    CEAT TV campaigns are mainly based on issues of road safety to drive home the importance for its tyres and this TVC is no different in delivering the brand purpose of making mobility safer and smarter every day.

    CEAT marketing vice president Nitish Bajaj said, “Scooter tyres are an important and a fast growing category for CEAT. We are launching the campaign in Tamil Nadu on TV and digital mediums and plan scaling it up pan India henceforth. Women users are a key growth driver for the scooter sales and this will the first time a major tyre manufacturer has singularly focused on women users in the category.

    The brand communication for CEAT always focusses on smart and safe mobility on Indian roads and you will see that all our TV campaigns come together to convey the same message to our consumers from different walks of life.”

    The half a minute video showcases a progressive woman riding her scooter in a crowded market with her kid, when all of a sudden, ‘Kamla’ a rogue cow comes in her way. Kamla is a pivotal character in the film that adds humour and catches viewer’s attention, and this is the first time CEAT has moved its attention from human jaywalkers to street animals. A freeze frame effect is used to build the anticipation of a collision, which is safely avoided in time due to CEAT tyres’ superior grip.

  • MTV Beats brings FOUR HOURS of uninterrupted music with Ad Free Mornings

    MTV Beats brings FOUR HOURS of uninterrupted music with Ad Free Mornings

    MUMBAI: Mornings are the time when everyone looks to pump up and rejuvenate themselves for the day ahead and nothing helps unwind like good music. MTV Beats, India’s 24X7 Hindi music channel extends happy hours for music by introducing Ad-Free Mornings from 7.30 AM – 11.30 AM. For the first time ever on Indian television, the newly launched segment guarantees uninterrupted entertainment for FOUR HOURS to its viewers. The brand through its series of eight quirky videos showcases TVCs that gets washed out before it ends to highlight ‘Ad-Free’ content advocating a seamless viewing experience.

    Taking the uninterrupted affair, a notch higher, MTV Beats will also play favorite tracks of the renowned Indian musicians. The channel has always kept its viewing experience at forefront by constantly evolving their packaging, format and engaging with its audiences. People like to tune in for a dose of fresh music while working out, rushing to work and doing their morning chores.

    Bringing its quirky appeal to their audience, the brand has opted for Ad- Free Mornings to keep energy levels elevated and add a dash of exhilaration to dull mornings.

    Speaking about the latest development, Viacom18 Media Pvt. Ltd, Head Youth, Music and English Entertainment, Ferzad Palia commented, “We understand that our viewers look to music on MTV Beats to set their mood in the morning. So, we have decided to give our viewers an uninterrupted viewing experience through Ad – Free Mornings. We have created a series of quirky TVCs to highlight our new offering and propagate the philosophy of Ad- Free Mornings. It is important to introduce fresher content and experiences for our audiences in order to keep them engaged with the brand.”

    The campaign ads will be played across network channels i.e. Vh1, COLORS INFINITY, Comedy Central, Rishtey, Rishtey Cineplex, COLORS, COLORS Marathi in addition to MTV Beats.

    Links below:

  • Eros Now reinforces its promise of non-stop entertainment, anytime anywhere with ‘Bolo Kya Dekhogey’ brand campaign

    Eros Now reinforces its promise of non-stop entertainment, anytime anywhere with ‘Bolo Kya Dekhogey’ brand campaign

    MUMBAI: Standing true to its promise of satiating viewers’ appetite for non-stop entertainment, Eros Now, India’s premiere video OTT platform, launches its new brand campaign reinforcing its promise of ‘Bolo Kya Dekhogey’. The integrated campaign reiterates Eros Now’s leadership position in the movie category, offering a huge catalogue of films on a single platform. The campaign will roll out three TVCs depicting the fun, quirky and lively pulse of Eros Now, highlighting the essence of iconic elements that make movies memorable. The campaign will go live on Friday, June 1 across platforms. 

    The brand campaign aims at enticing the viewers to download and watch their desired content by showcasing some of the most famous characters played by their favourite actors. Capturing India’s love for entertainment, specifically films, it boasts of Eros Now’s extensive movie library across languages. The campaign invites viewers giving them access to Eros Now which has rights to over 10,000 films at just Rs. 49 per month. The tagline Bolo Kya Dekhogey is Eros Now’s continued endeavor in serving the viewers with content of their choice.

    Commenting on the brand campaign, Eros Digital, COO, Ali Hussein said, “Movies have been an evergreen pulse of the Indian consumer worldwide and Eros Now is committed to delivering its viewers the largest and best of movies across all connected devices. This campaign is a focus on the most iconic characters played by our superstars across films over the years. About 8 Million subscribers have already tuned onto Eros Now and we are encouraging more to experience the vast catalogue for a very reasonable monthly price”.

    The first TVC ‘Horses and Vehicles’ perfectly sums up the width and depth of Eros Now’s movie library, with the presence of stars like Salman Khan, Deepika Padukone, Ranveer Singh, Mithun Chakraborty, Varun Dhawan, John Abraham and R. Madhavan. The TVC establishes that even if the viewers fall short of personal choices, Eros Now will still have something to offer and entertain them.

    ‘Guns and Cops’, the second TVC, is an extension of cinema’s encompassing personality. Talking about two of the most loved props and characters in the Indian cinema – guns and cops, the TVC is an amalgamation of some of the most remembered characters played by Amitabh Bachchan, Akshay Kumar, Anushka Sharma, Saif Ali Khan and Ajay Devgn.

    The third variation ‘Dance Moves’ captures what makes Bollywood stand out – it’s iconic dance numbers featuring the actresses and the muscle showcase by the actors. The TVC depicts Priyanka Chopra, Shahid Kapoor, Sonakshi Sinha, Katrina Kaif, Bipasha Basu, Madhuri Dixit and Aishwarya Rai Bachchan. The TVC brings alive the memories of some of the most remembered foot-tapping numbers of these actors. It also has a montage of John Abraham, Arjun Kapoor, Tiger Shroff, Ranveer Singh and Ajay Devgn displaying their chiseled bodies. 

    The campaign will be extensively promoted across Mumbai, New Delhi, Bangalore, Pune and other cities in Haryana and Uttar Pradesh. The marketing campaign will engage viewers through digital, television and on ground activities. The campaign evokes the Bollywood sentiment through several touchpoints such as residential buildings, local trains, ATMs, restaurants, salons, elevators, multiplexes, local recharge shops, retail outlets, offices, fitness and healthcare centers.

    Recently, through its non-traditional partnerships, Eros Now made its presence felt by being the title sponsors for Royal Challengers Bangalore in IPL 2018. The collaboration was a part of Eros Now’s endeavor to build a true digital video brand with Indian users and provide the best of entertainment the country has to offer.