ITV

Tag: TVC

  • Aegon Life’s new campaign takes tension away from life

    Aegon Life’s new campaign takes tension away from life

    MUMBAI: Aegon Life, India’s leading digital life insurance company, launches their #NoTension campaign. The intent of the campaign is to establish the need for millennials to become self-dependant when purchasing insurance, without postponing the act for yet another day. To embody the above Aegon Life has roped in Vicky Kaushal, who represents the youth of the country today. 

    India is home to the world’s youngest population which is pre-dominantly tech savvy and self-reliant in all aspects of life. With this campaign, Aegon Life aims to reach out to its consumer base, coming across as a new-age, digital, e-commerce life insurer for the youth.

    The campaign which was created by Brand Capital’s Brand Strategy team rolls out on TV, Print, Radio and Digital uses elements of humour with an iconic ‘shrug’ and a carefree protagonist, played by Vicky Kaushal.

    In the TVC, which begins with a peppy tone, Vicky remains tension-free in most of the situations in life, but hasn't really thought about how he would prepare against any uncertainties. He is then introduced to the world of Term plans wherein he opts for an easy, convenient and reliable online term plan from Aegon Life Insurance. “As an actor, I have always portrayed young, dynamic and relatable characters in my movies. Much similar to this, Aegon Life has made a mark in the insurance industry as a trusted and new age brand, with a fresh take on Insurance. The striking commercial aims to communicate the importance of buying Term life insurance at an early age, in a fun and quirky manner. This is the first time I have associated with a Life Insurance brand and I am delighted to be a part of this campaign,” said Vicky Kaushal.

    On the launch of this campaign, Mr. Vineet Arora, MD & CEO, Aegon Life Insurance expressed, “Our new campaign brings to forefront that stress is a major concern in today’s time and while everything else remains uncertain, protecting your loved ones and their dreams should not be a reason to take tension. The campaign urges the new generation to not procrastinate and advises to act right away.” He further adds, “We are delighted to welcome Vicky Kaushal to the Aegon Life family. He bears a close resemblance to the brand as a young, evolving, dynamic, confident and independent individual and is the best fit for the campaign.”

    Adding to this, Mr. Sam Subramaniam, CEO, Brand Capital, shares, “Aegon Life has always approached marketing insurance products to the millennial audience in a unique and differentiated way.  In many ways Aegon Life is the only “Millennials First” Insurance Company in India.  We at Brand Capital are delighted to be a key shareholder in Aegon Life and to also provide marketing support through our Brand Strategy team”.

  • Star Sports launches new campaign for ICC Women’s World T20 2018

    Star Sports launches new campaign for ICC Women’s World T20 2018

    MUMBAI: Star Sports has unveiled a new campaign for this year’s ICC Women’s World T20. The film captures the narrative of a girl who wants to play cricket, but is denied the opportunity at first, until she decides to take initiative and show her ability to the world.

    The TVC, shot in Kashmir, highlights the emotions that girls across the world go through when it comes to stereotypes attached to playing sports. From being picked in the local Sunday team or getting the opportunity to play, girls are often left out, despite possessing the skills to compete.

    Built on the core thought of letting the bat do the talking, “Ab inka balla bolega”, the campaign drives home the fact that anyone can excel at the world stage if given the right platform and opportunity, as seen by the ‘Women in Blue’ and their breakout run at the ICC Women’s World Cup 2017.  

    Apart from the TVC, the campaign also urges us to encourage talent with an equal lens, irrespective of gender in every sphere of life, by launching the #GiftABat movement.

    The Indian women’s team, led by Harmanpreet Kaur, will face New Zealand in their opening game of the tournament on 9 November 2018. Besides New Zealand, Australia, Ireland and traditional rivals – Pakistan are the other teams pitted in the same group as India. Fans can catch all the action starting 8.30 pm on SS1 – SS1 HD and Hotstar.

     

  • ICICI Bank to promote online security through new campaign

    ICICI Bank to promote online security through new campaign

    MUMBAI: ICICI Bank’s latest multimedia campaign addresses some of the key concerns of customers who use credit cards.

    The campaign includes a set of three TVCs, showcases the ‘Manage Cards’ which is a first-in-the-industry feature, introduced to the bank’s mobile banking platform – iMobile. The feature for credit cards, gives customers the power to control the security of their cards right from their own phones at just the flick of a button, 24×7.

    The three TVCs featuring Kalki Koechlin, Manoj Pahwa and Kunal Roy Kapoor, take a humorous road towards addressing the safety concerns of the consumers and are designed to instil a sense of self-security in their minds by showcasing them the strength of the ‘Manage Cards’ feature.

    Each of the three TVCs cater to one of each features viz. ‘temporary block / unblock card’, ‘block / unblock online transactions’, ‘block / unblock international transactions’.

    Ogilvy senior ECD Zenobia Pithawalla says, “Even though we use humour and exaggeration, we have still kept the communication extremely relatable, for people who are hesitant to use credit cards, owing to the fears associated with them. So when they see the ads, they are actually reassured of ICICI Bank's commitment to the security of their transactions.”

    Ogilvy senior vice president Walter Noronha adds, “In today's booming retail market, our customers are truly enthused and excited about shopping, on-line and offline, be it India or abroad. However the fear of fraud during an on-line transaction or a card being misplaced always beckons. Our campaign aims at helping customers to enjoy while ICICI will take care of their fears via their technology platform.”

    Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships.

  • Swiggy targets modern-day Indian families in new campaign

    Swiggy targets modern-day Indian families in new campaign

    MUMBAI: Online food delivery platform, Swiggy, has launched its third series of television commercials and digital campaign, that are reflective of new-age India and its changing culinary culture.

    With a tagline- Swiggy karo, phir jo chahe Karo!, these quirky and witty TVCs offer a glance at the Indian families of today, where consumers are increasingly investing in sharing new experiences with family members while turning to the convenience of ordering online for food through Swiggy.

    Conceptualised by Lowe Lintas and produced by Corcoise Films, the ads touch upon everyday scenarios, shedding light on how consumers are spending more time on learning something new or bonding with their family. The videos make for a captivating watch as they explore relatable, real-life situations in our homes, where Swiggy has become an integral part. They also celebrate Swiggy’s strongest assets-convenience, reliability and variety.

    Staying true to Swiggy’s style of short but impactful commercials, the 25-30 second videos are replete with subtle humour and whimsical moments. The TVCs explore everyday scenarios like conversations between a mother and child, dining table discussions between a family and a dialogue between three generations of women in a family, as Swiggy helps them prioritise quality time with loved ones.

    Swiggy VP marketing Srivats TS says, “Swiggy’s TVCs have consistently communicated to consumers in extremely relatable ways. The campaign celebrates three aspects of the modern Indian family – Super Moms, Food and Swiggy. It delves into how families of today are increasingly choosing to invest their time in connecting with loved ones and learning something new, while leaving the task of getting a meal on the table to Swiggy!”

    Lowe Lintas Bangalore president Hari Krishnan adds, “This is a campaign that is meant to increase penetration for Swiggy amongst the household segment most of whom are non-users or infrequent users. We had to strike a balance as a brand that aids or enables great food experiences rather than replaces the food that is made at home. We’re happy to have hit the sweet spot, once again.”

    Within a week of the first TVCs from this campaign going live, it has already received a lot of consumer love and appreciation on social channels. Apart from Hindi, the TVCs will be aired in Bengali, Kannada, Malayalam, Tamil and Telugu. The campaign will also run on digital and across the brand’s social media platforms.

    This campaign comes on the heels of Swiggy’s highly popular and award-winning IPL TVCs, which garnered much love from consumers and industry stalwarts alike.

  • Netmeds launches new TVC with MS Dhoni

    Netmeds launches new TVC with MS Dhoni

    MUMBAI: Netmeds.com continues to maximise its relationship with the icon who is, arguably, India’s most beloved celebrity, athlete and role model, MS Dhoni.

    Its first TVC release, The Gamechanger, set in the board room as the “selection committee” sets out to find the next great player, garnered millions of views as well as new customers, and its newest iteration promises to be just as entertaining.

    This time, Netmeds has moved from the board room to the locker room, with a surprise twist. Putting the company’s brand ambassador Dhoni in the locker room, and reprising his real-life role as a team leader, gives him an opportunity to exhort his teammates to “be fast, to be strong, because the country is depending on you,” words similar to those that he has spoken many times to his teammates. But when the camera pans out, the big “reveal” shows that the “team” is comprised not of Indian cricketers, but of the Netmeds’ young and eager delivery team – a smart way of tying Dhoni’s leadership skills to the dedication and work ethic of the Netmeds team.

    The TVC follows up on the previous message that established the brand as the “Gamechanger” in the online pharma space and emphasises the importance and the USP of fast and dependable delivery

    netmeds.com founder and CEO Pradeep Dadha says, “We’ve become the online pharmacy market leader by realising the need for intelligent, far-reaching and quick healthcare solutions in urban and rural areas, and fulfilling that need. A nation battling an annual rise in chronic diseases and faced with a shortage of doctors and limited access to medicine in 3rd and 4th tier cities and towns, needed a Gamechanger. That’s how we see our role and the public is telling us they agree.”

    MS Dhoni adds on his role in the new TVC, “It was a fun and easy to work in a setting where I’m so comfortable. I do believe Netmeds is a game-changer and I’m glad to support any effort that will make the country healthier.”

  • Lifebuoy’s automated hand sanitiser dispenser for festive season

    Lifebuoy’s automated hand sanitiser dispenser for festive season

    MUMBAI: India,is a land of millions of gods and festivals with each occasion seeing a vast number of people in a perfect melting pot of devotion, celebration and food.

    From the warm khichudi as bhog in pandals to the street stalls set up to serve delectable dishes, food is an important and indispensable part of the festive fervour. More often than not, food is eaten with unwashed hands due to lack of hand-washing facilities like soap and water. A simple act of cleaning hands before eating food can help protect people from these disease-causing germs.

    Lifebuoy, a germ protection soap – noticed this need and decided to address it in form of a “blessing gesture” weaved into an innovative design – the Lifebuoy Germ Nashini conceptualised by Lowe Lintas.

    The device dispenses Lifebuoy Hand Sanitizer quickly and conveniently for devotees, killing 99.99 per cent of the germs on hands without water. It is easy-to-use and has been prominently placed in pandals so that the devotees can proceed to eat with clean hands.

    This activity to build importance of hand hygiene among devotees has been supported by brand ambassador and Bollywood icon Kajol as well. Lifebuoy #GermNashini has been installed in three cities and being used to amplify awareness of hand hygiene through multiple social media platform.

  • PUBG Mobile launches first ever India TVC

    PUBG Mobile launches first ever India TVC

    MUMBAI: PUBG Mobile has launched its first ever TVC in India. In its ongoing endeavour to increase customer touch base, the campaign comprises of 2 TVCs. One focuses on the thrilling new Sanhok map and the other on the gameplay of the most famous video game the country has ever seen.

    The TVC was strategically launched, to coincide with the holiday season of Dussehra/Diwali when most of our players spend time watching telly, with their families.

    The launch of the TVC corroborates the substance of India as a market for PUBG MOBILE. We all know someone who plays PUBG MOBILE. This simple fact is testimony to the impact of the game in India. The transition from gaming sub-Culture to pop-Culture is imminent.

    The video lands right in the middle of the chaotic combat in Sanhok PUBG MOBILE’s all new map. The TVC presents the nail-biting aura of combat through stellar explosions and life-like battle scenarios in the Battle Royale game that has taken India by storm.

    The TVC would be aired on a host of Hindi and English movie; infotainment; English entertainment; Hindi music and English music channels. You can catch the commercial on HBO HD, Star Gold, Sony Mix, VH1, Comedy Central, Discovery Channel and Star Movies, to name a few.

    In addition to the inaugural TVC, PUBG MOBILE is all set to sponsor some of the biggest feature presentations for the calendar year. The marketing emphasis is as clear as day with Thor Ragnarok, Justice League and Gold (Starring Akshay Kumar), set to be powered by PUBG MOBILE, for their national premieres. India’s favorite mobile game has also nailed in sponsored spots for ‘High Altitude Warrior School’ and ‘Moonbound’ on Discovery Channel.

  • Figaro’s ‘Battle of Minds’ campaign advocates use of olive oil in Indian cuisine

    Figaro’s ‘Battle of Minds’ campaign advocates use of olive oil in Indian cuisine

    25th September, 2018 Mumbai: Deoleo, India’s leading Olive Oil importer, today announced the launch of two new TV commercials (TVCs) for its most popular brand in India, Figaro. Going live on 28th September 2018, the TVCs showcases how Figaro olive oil is the healthy choice in a heart-warming and relatable concept themed ‘Battle of Minds’ that clears the myths around the use of olive oil in Indian cuisines. Figaro currently holds a leadership position with 19 percent market share in the olive oil segment in India.
    The storyboard of the TVC has a man and a woman debate with their good and wicked sides on whether they should switch to healthy eating or gorge on junk food. Figaro olive oil is then introduced relieving them of the hassle to decide on the right healthy choice bringing an end to the fight in their minds. The concept leaves the viewers with two powerful thoughts: ‘Eat to Live’ as the message to drive home the thought of living healthy with olive oil and ‘Simply Choose Figaro’ as the punchline that aims to tell us not to make a choice but simply reach out to Figaro for your daily cooking needs. This further establishes the fact that Figaro olive oil is the most trusted brand in India with the highest top-of-the-mind recall.
    Speaking on the launch of TVC’s, Susana Toribio Bustelo, Country Manager – India, Deoleo, said, ‘Figaro was launched in India fourteen years ago and it has the highest recall in the olive oil category. As we surround ourselves with making healthy choices, Deoleo aims to build the brand Figaro with focus on a strong sales force, robust logistics and distribution network. This TVC will only further strengthen our efforts in building the brand Figaro for our Indian consumers.’
    Satarupa Majumdar, Marketing Manager- India Operations, Deoleo, said, ‘India has seen a gradual but steady shift in the use of cooking oil in Indian cuisine right from the early 20th century till date. We have moved from using different kinds of oil including ghee, vegetable oil, sunflower oil and mustard oil but with the introduction of Figaro olive oil, Indian consumers have seen a tremendous change in the way they cook and undoubtedly, the credit goes to the health benefits that it provides. We are not only observing a huge trend but an increasing acceptance pattern of olive oil amongst consumers in India.’
    Ajay Uthaman, CEO and Founder of Bounce, the creative agency behind the TVCs, said, ‘As challenging as it was to talk about the health benefits of olive oil, it was also aimed at eliminating the misconception that olive oil is only for continental salads and pastas and highlight how it can be used for everyday Indian cooking. Creatively, we have tried to bring alive the perfect solution which is not to make a choice at all, but ‘Simply choose Figaro.’

    Links to the TVCs
    Version 1: https://youtu.be/SSgG8e-F2lk
    Version 2: https://youtu.be/UJohNCkcSjM

  • These new Carvaan films will trigger growing up memories with your family

    These new Carvaan films will trigger growing up memories with your family

    MUMBAI: Saregama Carvaan recently released three TVCs created and conceptualized by The Womb.

    Saregama Carvaan is one of the most meaningful gifts that the young can give to their elderly as well as their siblings. The gift that evokes memories. The gift that triggers nostalgia.

    Kumar Ajit, Vice President – Sales and Marketing at Saregama India Ltd., said, ‘We have been clear about positioning Carvaan as a gift. With the festive season approaching the brief to The Womb team was widening the gifting base. The stories that were presented not only achieved that but was a perfect follow up to the launch films of Carvaan.’

    Navin Talreja – Founder, The Womb had this to say on the campaigns, ‘The relationship inner circle in India is fairly large. It is not just limited to mom and dad. Carvaan can be a perfect gift to each of the elders in the family.’

    Attached are the links for the Films

    1] Khidki Link: https://www.youtube.com/watch?v=elELmcpNCWY

    2] Glasses Link: https://www.youtube.com/watch?v=60BFE9QA67M

    3] Bidaai Link: https://www.youtube.com/watch?v=cyPlInU-i8I

  • Star sports’ new tvc ‘Pange waala padosi’ for unimoni Asia Cup 2018 magnifies the spirited rivalry between India and Pakistan

    Star sports’ new tvc ‘Pange waala padosi’ for unimoni Asia Cup 2018 magnifies the spirited rivalry between India and Pakistan

    MUMBAI : Star Sports, the official broadcaster of the Unimoni Asia Cup has unveiled a new TVC as part of the ongoing #KnockThemOut campaign. The tournament scheduled to begin on 15th September will see Asian neighbours take on each other.

    Star Sports’ latest TVC, designed for India v Pakistan clash scheduled on 19th September, is a tongue-in-cheek take on how both the teams view each other as their fiercest on-field rival. Historically, India vs Pakistan cricket matches across formats have created some great significant moments, making it one of the biggest sporting rivalries in the world. Staying true to it, and with a twist on an age-old ‘Neighbourhood Rivalry’, the film pits Omi Vaidya who plays the ‘Pange waala padosi’ and Naveen Kasturia who plays a newly moved in neighbour against each other. The two neighbours, a clever metaphor for the two teams, try to knockout each other during the course of the TVC making the Unimoni Asia Cup 2018 the quasi-battleground on which these two neighbours would want to settle scores and emerge triumphant.

    The defending champions India will start off their campaign against the winner of the Asia Cup qualifier on 18th September before taking on their arch-rivals Pakistan on 19th September. The tournament guarantees a riveting battle for the Asian supremacy between these neighbours. Interestingly, given the format of the tournament, fans may witness possibly 3 India-Pakistan clashes in the tournament.

    Fans can catch the Unimoni Asia Cup 2018 live on the Star Sports Network and Hotstar.

    Below link to the TVC:

    Twitter: https://twitter.com/StarSportsIndia/status/1035148464663851008

    Facebook: https://www.facebook.com/starsportsindia/videos/2162138820731149/

    YouTube: https://www.youtube.com/watch?v=E92VgDFvZLM

    Instagram: https://www.instagram.com/p/BnGq3EmFttq/?taken-by=starsportsindia