ITV

Tag: TVC

  • Bajaj Almond drops goes cool, ropes in ace cricketer Ravindra Jadeja to launch new bajaj cool almond drops hair oil

    Bajaj Almond drops goes cool, ropes in ace cricketer Ravindra Jadeja to launch new bajaj cool almond drops hair oil

    MUMBAI: Bajaj Consumer Care Ltd. (Formerly known as Bajaj Corp Ltd.), one of the leading players in the light hair oil category, has launched a new hair oil in the cooling oils segment, Bajaj Cool Almond Drops Hair Oil. Bajaj Cool Almond Drops Hair Oil provides the benefits of a cooling oil without the hassles and problems of stickiness. It is light and has a unique combination of sweet almond oil and Vitamin E to nourish the hair. It is also enriched with menthol and camphor that provide cooling and relax the body & mind.

    Bajaj Consumer Care has lined up a high impact integrated marketing campaign to support the launch of the product.

    The new TVC, conceptualized by Mullen Lintas, features renowned cricketer Ravindra Jadeja focusing on the new product as a one of its kind cool oil that does not leave your hair feeling sticky.

    The TVC showcases how despite the opponent team’s constant sledging, Ravindra Jadeja is keeping his calm. Jadeja goes on to explain how the new Bajaj Cool Almond Drops Hair Oil has helped him keep cool on a hot sunny day and under extreme pressure. It further highlights the properties of the new hair oil, which keeps one cool in the hot summer without any discomfort of stickiness. The TVC summarizes this benefit with the tagline – “Sar ko rakhe cool, chipchip jao bhul”.

    Along with the TVC, the brand will also integrate digital, press and on-ground activities into its campaign. The social media campaign is an impactful mix of posts, videos and new formats like boomerangs, carousels and filters. The brand will also leverage Ravindra Jadeja’s popularity on social media with his own posts on the brand. Similarly, on press and on ground, the brand will focus on innovative and contextual messaging.

    Commenting on the association, Ravindra Jadeja says, “I am really excited to be associated with Bajaj Cool Almond Drops hair oil. It is a non-sticky cooling hair oil for summers and for someone like me, who has to keep his cool during intense moments and deal with demanding situations, the connection with the brand was spot on.”

    Commenting on the new launch, Mr. Sandeep Verma, President Sales & Marketing of Bajaj Consumer Care said, “Bajaj Cool Almond Drops Hair Oil is the ideal hair oil for the approaching hot summers. There are other cooling oils in the market too, but we found that there is a genuine consumer need gap for a cooling oil which is non-sticky and light. Being the pioneers in the light hair oil segment, we decided to take up this challenge and provide the consumer with a product that provides the benefits of a cooling oil without the hassles and problems of stickiness . We are glad to collaborate with Ravindra Jadeja for this campaign. He is the ideal brand ambassador since he has always kept his cool under high pressure situations.”

    Sharing their insight on the TVC, Priya Balan, Senior Vice President and Branch Head from Mullen Lintas says, “The campaign is based on a simple product truth that most cooling oils give you cooling but may make your hair look sticky and “chipku”. Unlike Bajaj Cool Almond drops hair oil that is a light cooling oil, and not only helps you keep cool, but also look cool. It was wonderful collaborating with Ravindra Jadeja as our brand ambassador, who we believe is a perfect fit for the brand philosophy”.

  • Usha International announces initiatives to celebrate continued association with Mumbai Indians

    Usha International announces initiatives to celebrate continued association with Mumbai Indians

    MUMBAI: Usha International, one of India’s leading consumer durables companies continues its association as an official partner for the sixth consecutive year with Mumbai Indians. As part of the association, the Usha logo will be seen on the leading side caps and helmets of MI players. An Usha Experiential Zone at the outer concourse of stadia has been set up to connect with consumers.

    To celebrate this association and leverage the cricketing season, a TVC featuring Rohit Sharma, Jasprit Bumrah, and Kieron Pollard having a great time with children in a ‘Learn and Create’ workshop with Usha sewing machines is already on air across channels. In a consumer offer effective from April 10, an Usha iron worth INR 800 will be given on the purchase of any Usha Janome sewing machine. This offer will last till 31st May, or till stocks last. Additionally, an online contest will be held on the days when the Mumbai Indians team is playing. Participants have to answer three questions asked on the day and one lucky person to have answered all three answers correctly will win an Usha Janome Wonder Stitch Plus sewing machine worth INR 18,000 on every match day.

    Commenting on the association, Mr Harvinder Singh, President – Appliances and Sewing Machines Business, Usha International, said, “We are delighted to continue our association with Mumbai Indians. This association gives us a great opportunity to strengthen our consumer connect across categories, especially sewing machines.” This association further aligns USHA’s brand ethos, ‘Play’, as the brand has always been supportive of numerous sporting initiatives in the country including Ultimate Flying Disc, National Athletics Championship for the Blind, grassroots football development, Ladies Amateur and Junior Golf, and Cricket for deaf.

  • Vanesa launches TVC featuring Kareena Kapoor Khan

    Vanesa launches TVC featuring Kareena Kapoor Khan

    Mumbai: Vanesa Body Deodorants has launched its new TVC underlining the brand’s inherent style and confidence quotient. The TVC features its brand ambassador Kareena Kapoor Khan. 

    With Women’s Day just around the corner, the video celebrates the liberating quality of self-love and confidence by showing Kareena confidently and gracefully walking through a glamorous setting, accentuating the qualities that both she and the brand stand for.

    The creative agency behind the making of the TVC is The Shop. Produced by Passion Film India, the 30-second long video is directed by Vivek Das Chaudhary. The TVC will be broadcasted on many prominent TV channels like E24, Music Studio, Star Sport, Zing, B4U Music, and ETC.  

    Denver – Vanesa Body Deodorants director Saurabh Gupta said, “We are thrilled to have launched this TVC in tandem with none other than Kareena Kapoor Khan. There is no denying that Kareena is one of the biggest names in Bollywood today. With her absolute aplomb and élan, she symbolises all the qualities that Vanesa stands for. From glamour and beauty to utmost confidence, she has portrayed all of these qualities through her versatile and multifaceted career. Needless to say, we couldn’t have found a more perfect representative for our brand.”

    Kareena Kapoor Khan added, “Vanesa is a brand I prefer using and also one which I recommend to others. Its range of fragrances is perfect for women who do not just want to smell great, but also feel good from within while enjoying their life or striving for success. It is this combination of confidence and style that I tried to bring out through my role in the TVC and with my endorsement of Vanesa at large."

  • MS Dhoni, together with wife Sakshi Dhoni, shares his smile & stories of inner strength in the latest TVC for Colgate’s ‘Andar Se Strong’ campaign

    MS Dhoni, together with wife Sakshi Dhoni, shares his smile & stories of inner strength in the latest TVC for Colgate’s ‘Andar Se Strong’ campaign

    MUMBAI: Colgate-Palmolive (India) Limited, the market leader in Oral Care, launched a new TVC featuring cricketer MS Dhoni, along with wife Sakshi Dhoni, as part of Colgate Strong Teeth’s ‘Andar Se Strong’ campaign, which emphasizes that Colgate Strong Teeth toothpaste adds natural calcium to one’s teeth, thereby making the teeth strong from within.

    In his characteristic calm style, the sports supernova – while sharing the screen space with his wife – talked about his inner strength that helped him in both his personal and professional journey. Speaking about getting through tough times and making demanding decisions, Dhoni recalled the time his daughter Ziva was born – while he led the Indian team during the World Cup. The couple talks about how it was an extremely hard choice that Dhoni made to stay with the team and focus on the challenge at hand — a display of his inner strength.

    Mr. Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited said, “The ‘Colgate Andar Se Strong’ campaign further reinforces our commitment to providing the most advanced oral care solutions to meet the everyday needs of Indian consumers. MS Dhoni is an exemplary personality and we are proud of his association with Colgate. We launched the ‘Colgate Andar Se Strong’ campaign on our flagship brand Colgate Strong Teeth, with Deepika Padukone and MS Dhoni as the ambassadors, who speak of how their smile reflects their inner strength… and how it helps them go forth in challenging times.

    As a brand, Colgate Strong Teeth toothpaste adds natural calcium to one’s teeth, making the teeth strong not just from the outside but also from within.”

    The ‘Andar Se Strong’ campaign was launched in November 2018 with a tvc featuring actress Deepika Padukone, along with her mother. By accentuating the significance of inner strength and its reflection in the form of a smile, the brand conveys how Colgate Strong Teeth guards one’s smile by adding natural calcium to the teeth, making them Andar Se Strong.

    The campaign is being supported by a 360-degree marketing campaign across multiple touch points.

    Sanjay Sipahimalani, Creative Director, RedFuse Communication says, “Our ‘Andar Se Strong’ campaign highlights the role that your inner strength plays in helping you face tough situations with a smile. In this spot, Dhoni speaks from his heart to show how inner strength enabled him to choose responsibility over personal happiness during the 2015 World Cup.”

  • Edelweiss Tokio Life flags off TVCs directed by Shoojit Sircar

    Edelweiss Tokio Life flags off TVCs directed by Shoojit Sircar

    MUMBAI: Edelweiss Tokio Life Insurance today announced the launch of its two TV commercials, directed by the well-known Indian film director Shoojit Sircar and produced by his production house Rising Sun Films. Apart from TV, the campaign will be complemented by a robust digital, and OOH activation across the country. 

    The films bring the company’s motto of ‘exceeding customer expectations’ to life, through the concept of ‘Thoda aur khayaal.’

    Commenting on the launch, Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said, “Edelweiss Tokio Life’s Zindagi Plus is truly a unique product and has fast become of one of the most sought-after term plans in the market. This product effectively captures our unrelenting belief in relevant innovation to, not only meet customer’s dynamic expectations, but also exceed them at every turn. We, as a brand, believe that our journey with our customers does not end with paying a claim; it extends much further to protecting those who are enduring the loss of a loved one.”

    Zindagi Plus is a term insurance plan that offers an optional Better Half Benefit, which enables the policyholder to not just cover her own life, but also provide a cover for her spouse in the event of her death. Simply put, the company will pay a claim to the dependents of the policyholder and additionally provide a life cover to the spouse. This product forms the central element of these films.

    With a touch of simplicity, both the ad films showcase how most of us are oblivious of unforeseen circumstances and how they affect the family’s stability. The films delve into a family dynamic to bring out the importance of not just securing yourself, but also your spouse to ensure your dependents have a strong back-up. 

    Commenting on the scripting process, Sagar Mahabaleshwarkar, Chief Creative Officer, Contract India said, “We were working towards a dual objective – bringing out the core benefit of Zindagi Plus and also demystifying the complexity associated with life insurance in general. It was executed with a light-hearted tonality to deviate from the usual heavy aura that life insurance category uses. We believe this will create a higher acceptance among the audience.”   

    Discussing the concept of the film, Director Shoojit Sircar said, “The script was interesting, yet simple and gave me ample room to work with music and infuse a comical tonality into picturisation. The idea was to succinctly bring out the insight that prompted Edelweiss Tokio Life Insurance to design a product like Zindagi Plus.”

    “Both the scripts capture every day, relatable stories and we needed somebody to handle them with a fresh perspective. Shoojit Sircar has added his own uniqueness to these films and helped us tell our brand story,” Gupta added.

  • Dish TV partners with Zoya Akhtar’s ‘Gully Boy’ to promote freedom of choice

    Dish TV partners with Zoya Akhtar’s ‘Gully Boy’ to promote freedom of choice

    MUMBAI: Dish TV India Limited, the world’s largest single-country DTH Company has entered into an in-film marketing association with Tiger Baby & Excel Entertainment’s forthcoming movie ‘Gully Boy’, starring Dish TV brand ambassador Ranveer Singh. Through Gully Boy, Dish TV is reiterating its commitment of giving its subscribers complete freedom of choice.

    Ahead of the release, DishTV has created a co-branded promo TVC featuring Ranveer Singh and Alia Bhatt. In the TVC, both the actors are seen talking about DishTV’sMeraApna Pack that allows subscribers to pick and choose channels of their choice. To further engage its customers, DishTV has also launched a Special Recharge Contest on its website. The highest online recharger of the day will stand a chance to win couple tickets to the movie and one lucky couple will get a chance to meet the movie star cast. 

    Commenting on the partnership, Mr. Sukhpreet Singh, Corporate Head- Marketing, DishTV said, “We are excited to be associated with ‘Gully Boy’ which is inspired by a real life story of a street rapper who wishes to follow his own path. This is the same belief for us at DishTV as we have truly empowered our subscribers to choose their own entertainment. Furthermore, who better to embody freedom and energy than our very own brand ambassador Ranveer Singh who is the lead actor of the movie.” 

  • Manyavar launches #DressCodeManyavar for wedding season

    Manyavar launches #DressCodeManyavar for wedding season

    MUMBAI: India’s leading celebration wear brand Manyavar has geared up for the wedding season in style with the launch of its latest ad for #DressCodeManyavar. Focusing on celebration wear for all the men out there – not just the groom, the TVC is a quirky take on how groomsmen and wedding guests dress up to steal the show and look their ethnic best in Manyavar’s outfits.

    The brand’s recall value is a testament to its touching campaigns that resonate with the viewers. Manyavar positions itself as the market leader when it comes to celebration wear, and what better way to celebrate life than the ultimate culmination of two people in love. With #DressCodeManyavar, the brand has successfully leveraged its expertise in the segment and showcased the diversity of styles & options it offers.

    In the recently launched video, we see the groom who puts out all stops to look his best and complement the bride, the groom’s young brother who wants to impress a special someone, his father going out of the way for his son’s special day and the groom’s best friend lighting up the evening with his moves, everyone has a unique reason to stand out and look their best. But what ties them together is their love for the couple and one common emotion – to celebrate every moment. The ad stands out for its brilliant representation of the emotional aspect involved when one attends such events.

    The video has managed to incorporate the happy and festive emotions in a beautiful manner and the playful usage of words and emotions helps you connect with the ad instantly. Through this effort, Manyavar has leveraged its legacy as the leading wedding and traditional wear brand and instilled the notion that – ‘Shaadi ho toh – #DressCodeManyavar’.

    It will be covered across all their digital platforms extensively, reiterating the idea that be it your wedding or someone else’s, one always makes the right choice with Manyavar. After all, it’s Manyavar that makes your wedding celebrations extra special!

  • upGrad’s first TVC to feature Vicky Kaushal

    upGrad’s first TVC to feature Vicky Kaushal

    MUMBAI: upGrad, India’s leading online education venture focused on building careers of working professionals, unveiled its first ad-campaign. Featuring actor Vicky Kaushal, the film introduces consumers to upGrad and brings the brand idea alive. The film breaks the myth of online education being ineffective by showcasing how impactful the online education space is today and how it is as good as traditional offline education.

    The second part of the TVC campaign is based on the insight that the Indian working professionals are in a state of inertia where they feel that they do not need to go back to learning once they have a job. These films are set to make the customers realize that to remain relevant in today’s day and time, one has no choice but to learn and upskill.

    The campaign sheds light upon upGrad’s unique online power learning approach to learners and demonstrates the influence of upGrad and the role it can play in the learner’s life by giving them the opportunity to transform their careers. It further intends to establish the fact that in this fast changing world of technology, there’s a massive demand for new age skills at the workplace and you need to upskill yourself for a better career.

    Created by Lowe Lintas, the ad campaign showcases upGrad as a brand which plays an important role in learner’s life by acting as an engine of transformation which gives them the ability to put their careers on a high growth trajectory.

    Announcing the launch of the new ad-campaign, Mr. Ronnie Screwvala & Mr. Mayank Kumar, co-founders, upGrad said, “Through this campaign we are trying to create awareness on how upGrad can help learners prepare for the future of work and help them thrive in their career. Online education for professionals is still at a nascent stage in India and to create awareness at a category level, we felt the necessity of a commercial that will change the consumer mindset and is relatable.  Our association with Vicky Kaushal and the new TVC will help us increase our reach & create deeper connect across geographies”.

    Sagar Kapoor, Chief Creative Officer, Lowe Lintas added, “It was an excellent briefing session by the founders that led our creative thinking at upGrad. The vibe was positive and the brief actually spoke about what upGrad can do to lives rather than just what upGrad is and how continuous learning can make sure one keeps navigating his or her career forward. Inspiring stories of how lakhs have already done this successfully spurred us further. All that said the team believed in keeping the message and tone of the communication sprightly and involving. Hence the idea of “life ko karo lift”!

  • Dhoni takes ‘Panga’ in the new star sports tvc for Vivo Pro Kabaddi Season VI

    Dhoni takes ‘Panga’ in the new star sports tvc for Vivo Pro Kabaddi Season VI

    MUMBAI: The season 6 of VIVO Pro Kabaddi is in the midst of some nail-biting action as every match is going down to the wire. As a call out to the fans to not miss any action, Star Sports, India’s leading sports broadcaster launches a new TVC featuring the former world cup winning captain, Mahendra Singh Dhoni. MSD who’s otherwise seen stumping batsmen from behind the wicket and hammering bowlers for sixers, can be seen in a never seen before avatar as a kabaddi player in the new TVC for Vivo PKL Season VI.

    The TVC opens with a usually calm and composed Dhoni going for an intensely pressure do-or-die raid, amidst cheering fans. He showcases some key kabaddi moves, including the famous dubki, followed by a leap to compete a super raid. The action on the mat then cuts to the living room, where Dhoni is seen watching VIVO Pro Kabaddi League, to reveal that the action on TV is as real and intense and one simply cannot afford to miss a single second; as mentioned by MS Dhoni in the TVC- ‘Yeh nahi dekha toh kya dekha!

    Fans can catch each match LIVE, 7:30 pm onwards, on the Star Sports Network including the FTA channel Star Sports First, in Tamil on Star Sports 1 Tamil, in Kannada on Star Suvarna Plus, in Telugu on Star Maa Gold and Hotstar.

  • ‘Beautiful by Nature’: JOYquestions Stereotypes in a Brand New Campaign with Mouni Roy

    ‘Beautiful by Nature’: JOYquestions Stereotypes in a Brand New Campaign with Mouni Roy

    MUMBAI: People are conditioned into following certain pre-defined beauty standards of how a woman should look, behave and carry herself around. Physical appearance has always been the yardstick to measure a woman’s beauty, while her smartness or confidence is not given a similar treatment. This has given rise to stereotypes that the physical beauty of a woman is inversely proportional to her intelligence.

    To shatter these very myths and reinforce the belief of ‘Beautiful by Nature’, RSH Global,a leading personal care company in the country, has launched a newmarketing campaignfor its brand JOYwith popular actress Mouni Roy to inspire women to embrace the qualities that make them naturally beautiful. The TVC, featuring Mouni, conveys the message that every woman is endowed with both intelligence and beauty; it’s our perspective that needs to be changed.

    Speaking at the launch of the campaign, Poulomi Roy, Chief Marketing Officer, RSH Global, said, “We do not believe in typecasting beauty, we discuss and debate on the various stereotypes that are attached to a woman’sappearance. The beauty of a woman lies not just in the way she looks but also in the way she exudes confidence, pride and smartness. We believe in our brand philosophy that every woman is born beautifuland it translates into our products which are made from the goodness of nature (natural extracts).”

    Commenting on the choice of Mouni Roy as a brand ambassador, she said, “Our new brand campaign features a woman like Mouni – who is most certainly categorisedas a conventional beauty, and hence, is often subjected to real-life situations where people appreciate only her external beauty and not her intellect. She is a well-read woman, yet, not much has ever been told or spoken about her beyond her looks.We try to choose people who have an interesting story to lend to our brand philosophy ‘Beautiful by Nature’.”

    Expressing her views on the campaign, Mouni Roy said, “Since time immemorial, several stereotypes have been attached with women’s beauty, one among them being, good looking women achieve success only by their good looks. In our society it is assumed that a beautiful woman is brainless. For me, intelligence and beauty always go hand in hand. In fact, I believe, being intelligent is beautiful. I am glad that JOY has come out with a campaign basis the same belief and chosen me to be the face for the same.”

    RSH Global is headquartered in Kolkata and has a pan-India sales and distribution network. The company is keen to expand to Maharashtra and Eastern parts of India by aggressively ramping up its retail footprint.