ITV

Tag: TVC

  • Vedanta unveils TVC #KabhiSochaHaiKya

    Vedanta unveils TVC #KabhiSochaHaiKya

    MUMBAI: Vedanta Ltd, one of the world’s leading petroleum and metals company, has unveiled its first TVC themed #KabhiSochaHaiKya which is designed to create awareness with the audiences on the importance of metals in our day-to-day lives. Saluting miners for their invaluable contribution, the new TVC gets us thinking as to where all the important things that we use in our daily lives have come from.

    The TVC is part of Vedanta’s larger brand campaign titled ‘Desh Ki Zarooraton Ke Liye’. The company is launching the TVC across multiple national television channels as well as multiplexes. This will be aired on leading channels supported by digital, outdoor and retail activation plan. The company plans to roll out a total of 5 TVCs over the next few months

    Vedanta Resources Chairman Anil Agarwal said, “Can we enjoy life’s good things without mother earth’s blessings? Metals such as iron, steel, zinc, copper, silver, etc. have become a part of our lives, but humne Kabhi Socha Hai Kya (have we ever thought about) where do these metals come from? Our entire campaign revolves around these questions as we salute the miners who toil hard, day in and day out, to make these metals available to us from our very own mother earth in an environmentally sustainable manner. #SahiSochBadaleZindagi”.

    McCann World group  CEO Prasoon Joshi said “This is a very unique campaign. Our team has brought out the message in the most creative and innovative manner possible. We indeed need to appreciate the good things that we are privileged to have in our life and thank mother earth.”

    The film uses a kid’s curiosity to drive home the key messaging. It runs into a journey where the commercial moves into answering the question raised by the child, “where does the nib of a pen come from?” It explains the fact that the nib of a pen comes from steel, which comes from iron and which, in turn, comes from Mother Earth, and this is where all good things that we use in our daily lives come from.

    Speaking on the company’s new thematic rendition, Roma Balwani, the company’s director, communications and brand, says: “Vedanta is committed to Desh Ki Zarooraton Ke Liye and our vision is to make India self-sufficient by harnessing her true potential with respect to natural resources in the most responsible way.”

    “Desh Ki Zarooraton Ke Liye is the thematic rendition of Vedanta’s brand campaign, which is aimed at creating awareness through this powerful visual narrative with respect to natural resources that facilitates everyday needs in life and acknowledges the contribution of the miners who are responsible for mining in a sustainable manner,” she adds.

    This brand campaign is a reflection and a tribute the natural resources industry pays to the miners for their invaluable contribution towards our country’s progress

  • Asian Paints Presents Fibre Ulla Ultima Protek: NEW TVC – Josettan’s Classroom

    Asian Paints Presents Fibre Ulla Ultima Protek: NEW TVC – Josettan’s Classroom

    December 12, 2019: Homes in Kerala tell a story of tradition, beauty and magnificence, clearly the most important asset for people of Kerala and to keep it beautiful they need the best. Vagaries of weather in Kerala expose the houses to two of the biggest problems in Exterior that is Villal (crack) and Paayal (algae). The Unique Fibre infused Technology in Ultima Protek provides complete protection against Cracks and Algae along with 10 years of warranty.

    Keeping the objective at the core, Asian Paints has launched a New TVC to clearly establish Ultima Protek as the Gold Standard of Exterior Emulsion. Conceptualized by Ogilvy India, the ad is directed by renowned director, Manoj Pillai. The film picks the popular character Josettan from the last blockbuster campaign of 2016 on Ultima Protek, and the same is being played by the very talented Suraj Venjaramoodu. The Story opens with the fact that Josettan’s Beautiful House has become a point of attraction from across the world and he is hosting a CLASSROOM to share secret of his beautiful House is Fibre which gives complete protection against villal (cracks) and paayal (algae).

    Speaking about the new TV ad, Jaideep Kanse, CMO, Asian Paints Limited said, “Kerala has always been a flagbearer in the country to set the roadmap as far as the Exterior Painting is concerned. The consumers of Kerala clearly understand their requirements from the exteriors considering the vagaries of weather the state undergoes. Asian Paints has always pioneered technology led innovation through its products to bring to consumers nothing but the best. This campaign is yet another step in that direction where Ultima Protek will be one stop solution to all the current problems pertaining to exterior walls”.

    Kiran Anthony, CCO, Ogilvy India also added saying “A world renowned home needs a world-class paint that keeps paayal (algae) and vilal (cracks) away. In this series, Joesettan is seen sharing this recipe to a stunning home freely with a worldwide audience drawn to the beauty of his home”.

    Watch the new TVC from Asian Paints on the below link:

    So, when you turn on your TV, make sure don’t miss our latest commercial. 

  • Lenskart.com rolls out new TVC with Digital superstar Bhuvan Bam

    Lenskart.com rolls out new TVC with Digital superstar Bhuvan Bam

    MUMBAI: Lenskart.com, the largest eyewear company in India, unveils its first TVC with digital superstar and brand ambassador Bhuvan Bam to launch its one-of-a-kind range – AIR. The latest offering from Lenskart.com’s portfolio, the AIR range showcases an eclectic, modern and halke phulke rendition of classic eyewear unifying functionality and style.

    Redefining performance eyewear, Lenskart.com roped in Bhuvan Bam as its brand ambassador earlier this year to bring to life clutter-breaking campaigns and produce exclusive content for the brand. Roping in a prominent influencer face for a TVC campaign, in itself has been a first in the industry thereby disrupting the norms and regular promotional techniques, yet again.

    The multi-platform ad campaign spread across TV, Youtube and social media, conveys the message of taking things lightly and not to be weighed down by life's challenges & stresses. Delivered in Lenskart's young and refreshing tone of voice, it is most relevant for today’s times. Shot to a beautiful background score, the ad shows the protagonist Bhuvan Bam confronting challenges, missteps, and faux pas but never once being bogged down by these hiccups as he flaunts a lighthearted attitude. Every time in the film, he finds himself in an unwelcome situation, he blows away his glasses and a new featherlite pair appears on his face symbolically indicative of him having moved on. The story beautifully brings forth the key product feature of lightweightedness sans the usual marketing rhetoric.

    Lenskart.com is committed to pushing the envelope with its out-of-the-box inventions and AIR features extremely lightweight frames and gracefully sleek designs. The newly launched Lenskart Air range comprises of six distinct lines- Air Classic, Air Flex, AIR Signia, Air Sport, Air Wrap, and Air Silicon. For eyewear fanatics, the AIR range is the perfect solution to the problem of heavy glasses and the discomfort of donning such a pair. With its cutting-edge innovation in form and function, delivered by high performance materials and revolutionary technology, the range amalgamates exemplary durability, flexibility and corrosion free material  with coolest, trendiest styles.

    Commenting on the new TVC and product offering, Peyush Bansal, Founder and CEO, Lenskart.com said, “Disruption is the DNA for Lenskart.com and consumer obsession remains our sole guiding principle. From our passion to deliver the best in class product like Lenskart Air to engaging Bhuvan Bam, a youth icon and the relatable hero for the masses, we stay committed to reaching and delivering only the best to our customers and fans. The new campaign Halka Rakh yaar is born out of a key consumer insight- the increasing need to keep things light and easy going, in every facet of life and the Halke Phulke frames of Lenskart Air are the trustworthy partner in this endeavor. The TVC is an ode to this carefree, spirited approach and with his unique lighthearted attitude, Bhuvan has added a fresh twist to the TVC.

    On featuring in the ad, Digital Super Star and Brand Ambassador, Lenskart.com, Bhuvan Bam said, “Eyewear has played an instrumental role in many characters I have curated for BB ki Vines. As an artist, I am excited to partner with Lenskart.com as their brand ambassador. The #HalkaRakhYaar campaign is a fun ad on how we must have a carefree attitude inspite of missed connections and it’s a mantra I swear by myself. It is a heartfelt endeavour and I hope the audiences like it as much as I did while shooting it.”

  • Tanishq celebrates Riwaazon wali Diwali through Virasat collection TVC

    Tanishq celebrates Riwaazon wali Diwali through Virasat collection TVC

    MUMBAI: Tanishq, India’s trusted jewellery brand has launched a new TVC campaign marking one of the most anticipated festivals of the year, Diwali. For this auspicious occasion, Tanishq is launching its new festive collection- Virasat. The new TVC campaign brings alive the essence of age old traditions, cultures and rituals which have been followed through generations. The campaign aims to take forward the age old tradition of purchasing jewellery which makes Diwali auspicious.

    Conceptualized with Lowe, the film perfectly encapsulates the spirit of Diwali celebrations and continuing the tradition of buying jewellery across generations in all its glory. The film truly brings to life various Diwali customs across the country of buying sweets, wearing something new on Diwali, lighting up each corner of the house and gifting jewellery. Highlighting the thought behind the collection Virasat, the film showcases the diversity amongst consumer, cultures and customs.

    Diwali is the harbinger of joy and prosperity in Indian households across different cultures and people indulge in buying jewellery, keeping the age-long family traditions alive. Tanishq celebrates the spirit of Diwali by bringing alive these traditional elements. The TVC campaign shows how relations strengthen across different communities by revisiting their traditional roots and gifting their loved ones Tanishq’s jewellery while celebrating Tanishq Wali Diwali.

    Speaking on the launch of TVC, Ms. Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan Company Limited says, “Each Diwali is a testament of the traditions that has been passed down from one generation to another and has been followed each year with equal vigour. This campaign is an ode to the innumerable ‘Rivaaj’ or traditions that are followed by us, especially that of buying gold and hence the name ‘Virasat’. We sincerely hope our grand new Virasat Collection will add a bit of sparkle to everyone’s life. At Tanishq we wish everyone to be a part of Riwaazon wali Diwali, Tanishq waali Diwali”

    Quoting about the film Sagar Kapoor, Chief Creative Officer, “Diwali and Tanishq are integral to each other. Buying gold in Diwali has been a big part of tradition across the country. This year Tanishq inspires people to take this tradition, this ‘riwaaj’ forward. Of course at the heart of the communication is the love, prosperity and joy that Tanishq jewelry brings about in people’s lives.” 

  • Pidilite unveils maiden TVC for its tile adhesive brand Roff

    Pidilite unveils maiden TVC for its tile adhesive brand Roff

    MUMBAI: Roff, leading tile adhesive brand from the house of Pidilite Industries, has unveiled its first TVC themed around ‘Roff mein hain Magar ki jakkad’. Roff is an environmentally safe and economical additive for cement and offers a comprehensive range of Tile and Stone fixing solutions. Roff not just improves the strength of cement but also enhances its workability for fixing tiles. 

    The new Roff TVC highlights various problems faced by the customers such as cracked tile, debonding, falling of tiles, unleveled tiles, unaesthetic looks of tiles upon using only cement. It does so in a quirky and humorous fashion.  It communicates the key benefits of fixing tiles with Roff adhesives including durable bonding, aesthetically beautiful tiles and, more importantly, peace of mind.

    Mr. Vivek Sharma, Chief Marketing Officer, Pidilite Industries said: “We are delighted to launch the first-ever TVC for Roff that aims at creating awareness amongst homeowners about the criticality of using Roff tile adhesives in cement to ensure longevity and beauty for tiles and stones. Our world-class range of Roff products is more than just a tile-fixing application. They enable contractors, architects to create long-lasting beautiful tile and stone creations without any worry.”

    Mr. Piyush Pandey, Chief Creative Officer Worldwide and Executive Chairman India said, “It’s a great innovative product and therefore one of the most innovative demonstrations of the benefit. It explains it all in a consumer friendly and entertaining fashion.”

    The film uses humour to drive home the key messaging. It draws a comparison between cement and Roff in a funny way while explaining the benefits of Roff tile adhesives. It explains that tiles may become slack after a while and fall off if you fix them with only cement. It exaggerates how a broken tile can completely change your life.

    Roff for the first time will be launching this TVC in the Karnataka market. This will be aired on leading channels supported by digital, outdoor and retail activation plan.

  • Aurelia rolls out its first ever TVC starring Disha Patani

    Aurelia rolls out its first ever TVC starring Disha Patani

    MUMBAI: Aurelia announces the launch of its brand new TVC, starring Disha Patani. This launch marks Aurelia’s first TV advertising, in the past ten years. Conceptualized by Grey Worldwide, the television commercial embraces the different flavours of the festive season. Targeting women looking for great design, fit and quality this festive season, the TVC showcases how Aurelia’s newly launched collection is designed to transform every woman into the celeb of every celebration. 

    The campaign developed by Grey India showcases Disha in multiple avatars, which are fun and relatable. These avatars represent various aspects of celebrations such as making check lists, decorating the house, gifting, dancing etc.  The TVC depicts the belief that the newly launched collection by Aurelia i.e. ‘Celebwear starring Disha’ offers a unique array of colours and designs and no matter which outfit one opts, the spotlight will always be theirs.

    Talking about the TVC, Aarti Ahuja, Head-Marketing & Communications, TCNS Clothing Co. Ltd. said, “We are extremely thrilled and excited with the launch of our first ever TVC where Disha is showcasing multiple festive avatars. It marks the dawn of another era after signing Disha Patani as the brand ambassador last year. Looking forward to this association, we are happy to announce Aurelia’s new festive collection that will make you the Celeb of every celebration.”

    Highlighting the creative thought process behind the TVC, Grey Worldwide said, “The complete 360-degree marketing campaign, including print, outdoor, digital and in-store visual merchandising is being carried out to launch Aurelia’s debut on TV. It is truly one of the most special works the brand has done this year and should be proud of.”

    Aurelia recently launched its Festive Collection 2019 offering a complete wardrobe solution for every woman. The collection features casual wear, office wear, dresses and festive sets.

  • Abbott’s new campaign in Indiashowcases the power of life-changing technologies to overcome health challenges

    Abbott’s new campaign in Indiashowcases the power of life-changing technologies to overcome health challenges

    MUMBAI, August 13, 2019:Abbott, a global healthcare leader, unveils its latest campaign in India focusing on the role of innovation and technology in healthcare.Abbott builds on the success of its “Real Heroes campaign,” which was shortlisted for a Cannes Lion award, with new advertisements that demonstrate how our life-changing technology can enable people to move beyond their health challengesand pursue all that inspires them.

    The campaign articulates the thought, ‘the most personal technology is the technology with the power to change your life.’ While health conditions maybe seen to limit a person’s capabilities and begin to define them, innovative new medical technologies from Abbott can help empower people with the data and knowledge they need to live longer and better.

    Commenting on the campaign, Vivek Mohan, divisional vice president, corporate global marketing, Abbott said, “Abbott has always been at the forefront of innovation. For us, it has been about celebrating the unstoppable spirit of people and inspiring them to discover the possibilities that good health can bring. We are shaping the future of healthcare in India with leading technologies, products and services. This year, we are showcasing the ways in which we help touch the lives of people through these technologies to live healthier, better and fuller lives."

    The campaign is now live on major digital platforms and broadcast channels. The television commercial (TVC) portrays how one such technology, the insertable cardiac monitor, enables people to stay directly connected to their doctor no matter where they are or what they’re doing e.g.biking, swimming, and even piloting a plane.This product is a paperclip-sized implantable device that combines smartphone connectivity and continuous, remote monitoring to track unpredictable heart rhythm problems for fast and accurate diagnosis. It helps physicians make quicker decisions on their patients’ health in ways that fit into their lives.

    This is a contrast to the old way of diagnosing cardiac arrhythmias, in which detecting cardiac conditions required intermittent visits to the clinic or hospital to have wires and monitors connected to examine their hearts. The TVC will be followed by a series of video and editorial content that speaks to other such technologies and how they have impacted people.
     

  • Navneet launches student outreach campaign with its first-ever TVC

    Navneet launches student outreach campaign with its first-ever TVC

    MUMBAI: India’s oldest and most preferred brand for, Supplementary study material and other educational products, Navneet Education today announces the launch of its first-ever TVC in Hinglish and Marathi #ConfidentHarDum and #ConfidentNehmi empowering students to become confident in their daily studies. Established as a major force in imparting knowledge to the budding future leader, Navneet with its upcoming TVC purports to resolve the day-to-day hassles faced by students in finding the apt study material.

    Set in the backdrop of present educational scenario, the ad film portrays the story of Bunty who faces plethora of issues like unorganized content, inability to keep pace with both tuitions and school syllabus and no clarity on what to study despite having abundant study material. This leads to Bunty’s stumbling confidence for which he is unable to cope up with the pace. However, with a Navneet Digest in hand, he gradually regains his confidence and thus finds the content comprehensive as well as beneficial.

    The campaign highlights the dilemmas with reference to of figuring out the correct study material not only among students but also their parents, and tutors. Launched in Hinglish and Marathi the campaign will also run on digital platforms thus reaching out to all audiences in the education ecosystem.

    Speaking on the launch of the brands first TVC, Devish Gala, Head of Branding, Navneet Education, said “Education is a vital aspect in developing an individual and the foundation of nation at large. At Navneet, we have always believed that education is concerned with development and as a result, it shouldn’t be looked upon as a burden. Integrating this belief with our brand’s vision of providing highest quality of educational products and services to customers in the language/medium of their choice, our new campaign #ConfidentHarDum showcases the numerous issues faced by students today and how Navneet as a brand has been a trusted partner in such times. Analyzing the overall marketing statistics and the importance of delivering timely communication, we decided to launch our first-ever TV campaign considering it gives us the opportunity to connect with our consumers directly and is also a the medium of effective communication.”

    Conceptualized ad created by The Minimalist, the TVC aims to reach out a vast number of audience and establish that Navneet Digest can be the true companion for every student and teacher looking for apprehensive study material. “Instilling a message in the minds of the audience becomes a lot easier when they feel connected. Re-establishing quality education, that is slowly becoming by-gone, is the need of the hour. Keeping these things in mind, we developed this insight that is pivotal in enlightening the audience about the role of confidence as well as the right study material for students.” said Akshay Samel, Creative Director, The Minimalist.

  • Parag Milk Foods unfolds an interesting story of #HarTastyCheezMeinGOCheesein its new TVC

    Parag Milk Foods unfolds an interesting story of #HarTastyCheezMeinGOCheesein its new TVC

    MUMBAI: Satiating the cheese cravings of millions of people, Parag Milk Foods one of India’s leading  private dairy company today announced the launch of a new GO Cheese campaign#HarTastyCheezMeinGOCheese. The TVC narrates a story of cheese lovers enjoying the delightful and happy moments with the type of cheese that suits their palate.

    The new campaign is an effort to educate consumers on Go Cheese being the key ingredient in most loved dishes like pizza, fries and street sandwiches, which is being consumed almost every day out of home at various QSRs & hotel chains.The campaign resonates with the business objective of the brand which is to increase its reach from QSR restaurant to the homes, as everyone has tried Go cheese somewhere outside. It connects with consumers by highlighting how Go Cheese makes all their favourite meals tastier by being present in them in different ways and styles like grated, sliced, dip/sauces.

    The TVC emphasizes on storytelling with three generations who areenjoying everyday moments with their favourite food.The film opens with a conference room where a young woman is seen savouring a pizza slice with happiness from her favourite white and blue coloured box. It shifts towards a happy kid as he wholeheartedly dips his French fries in a bowl full of melted cheese dip and enjoys it to his fullest. The video ends capturing a heart-warming scene where the face of an old man lights up as the cheese from his sandwich he is busy munching on melts in his mouth with every bite. The film ends revealing ‘Har Tasty Cheez Mein GO Cheese’, be it grated, sliced or shredded. 

    The #HarTastyCheezMeinGOCheese campaign reinforces Go Cheese as metaphor for tasty food. The brand has always been known to understand the changing demands of its consumers by constantly innovating and creating unique variants of cheese. 

    Commenting on the launch of the new campaign, Akshali Shah, Senior VP, Strategy,Sales & Marketing, Parag Milk Foods Ltd. said,“Go Cheese is India’s 2nd largest cheese brand. We understand our consumers’ taste preference and therefore we have innovated over 60+ cheese variants. We are the largest suppliers of cheese to major QSR (Quick Service Restaurants)and through this TVC, we are just starting to create conversations on Go Cheese being the common ingredient in all your favourite tasty snacks. We are confident that the campaign will resonate well with all food lovers.”

    Commenting on this, Samarth Srivastava, Sr. VP & EBD and HanozMogrelia, Sr. VP & ECD, Wunderman Thompson Mumbai said, “We deliberately chose three different generations consuming delicious food in three different scenarios… so that the main idea landed better when it was revealed that all three were consuming Go Cheese. We had a super clear brief and we have tried to make the film interesting. If there is one thing we want people to relate to after being exposed to this TVC, it is to know that there is #HarTastyCheezMeinGOCheese.”

    It is a 360 degree campaign that will leverage mass-media on larger-than-life Outdoor sites in the core markets of Go Cheese. The campaign also leverages key social media platforms of YouTube, Facebook, Twitter and Instagram.

    Go Cheese which goes by the tagline “Make it Amazing” is a marquee brand and the largest product portfolio from the house of Parag Milk Foods. It is one of a kind and is made from 100% cow’s milk. It boasts of the largest international quality cheese range and 60+ variants with the addition of a new unique variant called ‘Chocolate Cheese’.The company offers cheese in all forms, is also the largest supplier of cheese to not only hotels, restaurants, pizza chains, and street food stalls. 
     

  • Hotstar rolls out another exciting TVC for its VIVO IPL 2019 campaign, #KoiYaarNahiFar

    Hotstar rolls out another exciting TVC for its VIVO IPL 2019 campaign, #KoiYaarNahiFar

    MUMBAI: Bringing viewers closer to the action, Hotstar, India’s largest premium video streaming platform, has added another exciting story to the VIVO IPL 2019 campaign, #KoiYaarNahiFar. Conceptualized and created by the DDB Mudra Group, the new TVC features a small-town Indian superhero, played by actor Shashank Arora, inviting his other superhero friends to watch the game with him. Unfortunately, his friends are stuck using their powers for some underwhelming, household work, making it difficult even for the ostensibly powerful local superhero group to come together. Finally, Hotstar connects the superheroes through its first-ever social cricket-watching experience, ensuring that they don’t miss out on the unmatched joy of watching the game with each other.

    This entertaining new TVC has been rolled out in three languages, Hindi, Tamil and Telugu, and is also available across Hotstar’s social platforms.

    Continuing its tradition of being a game-changer in the space, Hotstar is ensuring VIVO IPL 2019 is an exhilarating affair for all its users. With ‘Koi Yaar Nahi Far’, the streaming giant is bringing people together irrespective of their location giving viewers the opportunity to invite their friends and family to Hotstar, watch the matches, and participate in the Watch ‘N Play game together. Fans can compete and see where they stand against their friends and family through the new social leaderboard.

    They can also make their voices heard by chatting about the match or their Watch ‘N Play experience, not only with their friends and family, but also with experts and celebrities. In an interesting product integration, winners of the Watch ‘N Play games can redeem their points courtesy the exclusive partnership with Amazon Pay.

    This edition of the VIVO IPL has started off with a bang, with Hotstar garnering 135 million viewers in the first three days of the tournament itself. This figure is 2.2X the reach and 2.2X the watchtime of the first three days of last year’s IPL. Collectively, Hotstar aims to reach 300 million viewers through the course of VIVO IPL 2019.