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Tag: TVC campaign

  • Centuary Mattress unveils its #SleepQool TVC

    Centuary Mattress unveils its #SleepQool TVC

    Mumbai: Centuary Mattress, India’s sleep specialist for over three decades and the official sponsors of the Sunrisers Hyderabad, has unveiled its latest TVC campaign, “SleepQool” featuring its star players like Pat Cummins, Bhuvaneshwar Kumar, Aiden Markam, and T Natarajan from the home team. The TV commercial, which will be simultaneously released across social media platforms highlights the qooling and relaxing nature of their Q-Gel range of mattresses that make it an ideal choice for defying the sweltering summers of India.

    In this latest advertisement, viewers can witness the captain of Sunrisers Hyderabad, Pat Cummins reclined in a state of bliss and comfort offered by Centuary’s latest offering, Q-Gel mattress. In the next frame, the skipper of the Hyderabad Sunrisers can be seen articulating the city’s most favorite response to all stressful situations – ‘Be Qool Mama’. The hilarious commercial cleverly depicts how Q-Gel mattress can provide restorative sleep essential for excelling in the high-adrenaline atmosphere of the IPL tournament, especially during the scorching summer months.

    Crafted with the utmost precision and care, the mattress features a viscose fabric cover with EuroTop Finish, offering a lavish feel and enhanced comfort. The Q-Gel copper crystal memory foam infused with CuSense technology ensures effective heat management for a restful sleep experience. Designed with ergo-soft transition foam and centrik pro responsive cushioning, this mattress provides qool sleep, exceptional body support and airflow regulation.

    Centuary Mattress executive director Uttam Malani said, “At Centuary Mattress, we have always been steadfast on our mission to constantly raise the bar of excellence and deliver the best-in-class sleep solutions to our customer. As a Hyderabad-based brand, this glorious alliance with our very own Sunrisers was simply waiting to happen.  Now, in our capacity as the proud sponsors of Sunrisers Hyderabad, we are absolutely delighted to feature our favourite Orange Army in this latest TVC. This creative collaboration not only celebrates the spirit of cricket but also reiterates our mission to redefine the sleep experience for our esteemed customers.”

    As the tournament ensues, Centuary Mattress remains dedicated to extending the ultimate comfort and support to customers across the country. The TVC masterfully reflects the brand’s commitment to promoting an active lifestyle and enhancing the overall well-being of individuals by emphasizing the need for a qooler, calmer and more revitalising sleep. Q-Gel mattress, the latest innovation from the house of Centuary Mattresses, was launched earlier this year to ensure a qool sleeping experience while providing adequate orthopedic relief for your body.

  • Shyam Steel ropes in Virat Kohli & Anushka Sharma for its new TVC launch

    Shyam Steel ropes in Virat Kohli & Anushka Sharma for its new TVC launch

    Mumbai: Producers and manufacturers of primary TMT Bars, Shyam Steel launched its new TVC campaign featuring former captain of India national cricket team Virat Kohli and actor Anushka Sharma. The new TVC is the extension of Shyam Steel’s ‘Hamesha Ke Liye Strong’ campaign.  

    The campaign aims to send across the brand message that a strong bond of relationship is achieved through a perfect balance of strength and flexibility just like Shyam Steel Flexi Strong TMT Bars. The TVC has been created by Rediffusion Brand Solutions and the production house is Cornerstone. The TVC is directed by Abhishek Burman.

    The balance of strength and flexibility keeps the foundation of the relationship strong which is also affiliated with Shyam Steel’s core brand philosophy. The TVC reflects on this thought process that when your dream home is built with Shyam Steel flexi-strong TMT Bars they represent a correct balance of strength and flexibility which keeps your home strong forever.

    The TVC Campaign showcases Virat Kohli and Anushka Sharma sitting near the dining table and their uncle joins them for dinner. While Virat and Anushka start eating with their spoon and fork their uncle starts eating with hand. Seeing his uncle, Anushka and Virat also start having their dinner with hands and they both look at each other smiling. When one has a correct balance of strength and flexibility, the relationship is built upon a strong foundation like steel, thus sustaining for a long-long time. Similarly, when houses are built with Shyam Steel flexi-strong TMT Bars, such houses are more sustainable.

    Speaking on the TVC campaign launch, Shyam Steel director Lalit Beriwala said “Sometimes small gestures can make a big difference in our relationships. The relationship we share with family at home forms the crux of the strong foundation. The campaign narrative embodies the principle of what Shyam Steel stands as a brand with strength and flexibility at its core. The star power of Virat Kohli and Anushka Sharma will help the brand to establish a deeper connection with our target audience, especially in the regional markets.”

    Rediffusion Brand Solutions’ Sreeparna Gupta said, “The film narrates the story of simple everyday situations to highlight how flexibility in relationships keeps the bond strong over years. Just like the perfect balance of flexibility and strength present in Shyam Steel, TMT Bars keep the structure strong for years. Virat Kohli and Anushka Sharma add their own charm and star power that helps to connect with the audience till the last mile.”

    Shyam Steel will launch two more TVC films with Virat Kohli and Anushka Sharma in the month of August and September 2022, respectively. The TVC campaign will be promoted through a 360-degree approach. The TVC will be showcased in digital platforms along with news, sports, entertainment and GEC channels in TV and cinema halls. This will be followed by outdoor and print campaigns to sustain the communication until the current financial year.

    Shyam Steel with an annual turnover of Rs 4,500 crores is now on a steady expansion mode braving the disruptions caused by Covid-19 pandemic. The company, an integral partner of building new India, is committed to meaningfully contribute to the realisation of the target of 300 million tonnes steel production by 2030-31. Shyam Steel have also signed Olympic medallists Lovlina Borgohain and Manpreet Singh as their Build India brand ambassadors, in addition to Sonu Sood. The brand is also associated with Virat Kohli and Anushka Sharma as the face of the company.

  • Disney+ Hotstar unveils new content line-up in latest campaign

    Disney+ Hotstar unveils new content line-up in latest campaign

    Mumbai: Riding the direct-to-digital movie release wave, streaming platform Disney+ Hotstar has launched a television campaign to promote its new content line-up.

    The campaign announces all releases under the Disney+ Hotstar Multiplex banner within the next three-month window, including Ajay Devgn-starrer Bhuj: The Pride of India, Bhoot Police starring Saif Ali Khan, Arjun Kapoor, and Hungama 2 starring Shilpa Shetty and Paresh Rawal among others.

    The TVC, conceptualised by DDB Mudra, features actor Shakti Kapoor returning as the iconic ‘Crime Master Gogo’ after 25 years. He shares the screen with actors Shraddha Kapoor and Karisma Kapoor.

    “Disney+ Hotstar Multiplex has built a library of both blockbuster and highly acclaimed films that have garnered a spectacular response from India’s movie-loving audiences,” said Disney+ Hotstar, executive vice president, Sidharth Shakdher. “Through our new marketing campaign, we are celebrating the success of our exclusive, made-for-the-big-screen movie releases on Multiplex, and announcing the upcoming blockbusters.”

    Speaking on the campaign, Shakti Kapoor said, “Love and appreciation from audiences have kept my characters alive even after all these years, and I am happy to have recreated the Crime Master Gogo look for Disney+ Hotstar. Reliving those moments was made even more special because it was the first time that I got to share the screen with my daughter Shraddha. Back in the day, we could have never imagined that movies could be accessible to people at all times with just the touch of a button. But Disney+ Hotstar Multiplex has ensured that the latest movies reach audiences at home.”

  • Great Learning places a great bet on the IPL

    Great Learning places a great bet on the IPL

    NEW DELHI: The outbreak of Covid2019 has turned out to be a watershed moment for the ed-tech sector, encouraging brands to acquire new subscribers and expand their business verticals. Both professional and school-level courses have witnessed a spurt in takers during the lockdown period.

    Currently, all ed-tech players are trying their best to leverage the situation and are focusing heavily on different marketing funnels geared towards new customer acquisition. A recent report revealed that popular Indian ed-tech firms have lined up a massive advertising warchest of Rs 500 crore which is being spent on various media outlets to lure and attract new customers for their courses. 

    Ed-tech platform Great Learning has placed a big bet on cricket by signing up with Disney+ Hotstar as a digital sponsor of  the IPL. It launched its first-ever TVC campaign ‘Power Ahead’ in August, highlighting the importance of lifelong learning. The ad film showcases how upskilling in a defined field at the right time can help professionals power ahead in their careers.

    In a big win, Great Learning also roped in Virat Kohli as its brand ambassador who has been featuring in a multi-ad campaign based on the ‘Power Ahead’ theme. The ad tagline reads, ‘Jo Seekhta Hai Wahi Aage Badhta Hai (He who learns, forges ahead)’.

    Great Learning co-founder Hari Krishnan Nair shares that the "Power Ahead"  campaign is playing out on  digital as well as TV and it will not just be limited to cricket. The ads are set to be  hit  40 national channels across categories such as sports, entertainment, news, and music to expand the ed-tech platform’s reach to new geographies and newer audiences.

    Explaining the rationale behind associating with the cricket tournament, Nair describes that the pandemic has fuelled digital and TV viewership, and experts are confident that IPL 2020 will be the most-watched season ever. “Betting on these estimates, we believe this is the right time for us to communicate and consolidate our leadership position through impactful brand communications,”, he says.

    Over the last few years, there has seen a shift in how brands assign their budgets to different mediums. Nair explains that IPL will bring the same ROI for brands because its digital viewership will rise multi-fold. “Depending on the audience one is looking to target, one can find the right balance between TV and digital. We feel that ROI will be leading the strategy as everyone will want more bang for their buck.”

    While a host of ed-tech players are pushing hard to reach the masses, ad creatives  are helping them break through the clutter. The audience for each one of them is not the same, and Great Learning’s target user comprises working professionals and students. “We believe our message of powering ahead and the relentless pursuit of excellence will resonate with our target audience, especially when delivered by our brand ambassador Virat Kohli. We believe he will encourage learners to chase career excellence and inspire them to achieve their goals through high-quality education provided by Great Learning,” says he.

    Over the last six months, the ed-tech firm has seen growth in the learner base on its platform with the launch of the Great Learning academy. There’s been a rise in demand for courses like AI, management, digital marketing, machine learning, cloud computing, and analytics as professionals and students of all hues look to find their footing in the new environment.

    The brand has also launched the Great Learning corporate academy for working professionals, and 700+ companies used it within the first month of its launch to train more than 10,000 employees. Some of the biggest names in the industry – Maruti, UST Global, HDFC Life, BPCL, ONGC, BHEL, HPCL, EcomExpress, EXL and Tech Mahindra – have flocked to the service to train their workforce.

    Nair shares that the pandemic has reinforced the importance of learning new skills more than ever before and has offered an opportunity to people to test the waters and see if online education works for them. During the lockdown period, the company registered a 5X growth in its learner base. And it’s just getting started.

    “We expect the surge to be even bigger over the next few months. It would not be an overstatement to say that the sector is all set to produce multiple unicorn companies over the next few years.”

    According to a media report, there was a 200 per cent increase in Great Learning app downloads in the month of April and May.

    The seven-year-old ed-tech startup has over 5,00,000 users from 140 countries across its post-graduate programme in FY20. Great Learning claimed that customer satisfaction rates remained over 90 per cent across 45 million hours of learning courses.

    It is stepping out from the shadows; hopefully like its brand ambassador Virat,  it will see its efforts being hit out of the park – for a six. 

  • Motilal Oswal launches new TVC campaign ‘Skin in the Game’

    Motilal Oswal launches new TVC campaign ‘Skin in the Game’

    NEW DELHI:  Motilal Oswal Mutual Funds has launched a new TVC lead ad campaign – ‘Skin in the Game.’ Conceptualised by Mullen Lintas, the 'Skin in the Game' proposition helps demonstrate the conviction that the brand has in its product and a reason why investors should trust the brand. 

    Ever since the inception of Motilal Oswal Mutual Fund; MOFSL promoters’ personal investments as well as the company's money (treasury funds) has been invested in their own Equity Mutual Funds. So much so that the company and its promoters are the largest investors in the company's equity funds. In that sense, the company has the highest ‘skin in the game’. Using the insight that when it comes to trust; actions speak louder than words; the campaign aims to highlight this unique and powerful proposition.

    The creative idea is inspired by signs seen across various food outlets all over India. To instil confidence and trust, many restaurants put up a sign – "The owner of this restaurant also eats here". This acts as a testament to the conviction the owner has in the quality of food he serves. 

    Motilal Oswal Financial Services Ltd (MOFSL) executive director & head marketing Ramnik Chhabra said, “When it comes to investing in general and equity mutual funds in particular, the results of your choice are only discernible in the future. To decide on which brand to select in the present for a positive future outcome; investors look for Trustmarks. This campaign provides a strong reason to trust the Motilal Oswal brand. Our belief in our equity expertise can be gauged from the fact that we eat our own cooking! ”

    Overlaying the now popular tone and manner and signature brand music of the Motilal Oswal films; the campaign would be promoted on business news channels, digital and social media.

    Mullen Lintas executive creative director Garima Khandelwal said, “To exhibit the extent of trust Motilal Oswal has in the product they sell, we thought to dramatise the opposite of it in a parallel industry. Borrowing from life and building from an analogy of the same. It started with the sign at a restaurant that proudly shows the belief in the food they serve by the owner advertising he consuming it to its patrons and the film was weaved around it to make the same parallel for the promoters of the fund, as they themselves invest in the equity fund that they promote, showing off their skin in the game. The ad was conceptualised pre covid but executed post Covid, which made the execution journey memorable.”

    Motilal Oswal Team

    Ramnik Chhabra – Executive Director, Marketing

    Charles Nadar – Vice President, Marketing

    Agency : Mullen Lintas

    Creative: Garima Khandelwal, Azazul Haque, Ripanka Kalita, Ashwin Joharapurkar, Shashank Salaskar, Chandni Dave, Johns Joy, Pintu Bisoyi, Aswirbaad Das

    Account Management: Hari Krishnan, Priya Balan, Samir Sagar, Miloni Shah

    Planning: Ekta Relan

    Production House: Nirvana Films

    Director: Kishore Iyer

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  • It ‘Can’t Get More Italian’ than Del Monte’s latest TVC campaign

    It ‘Can’t Get More Italian’ than Del Monte’s latest TVC campaign

    MUMBAI: Del Monte, a leading brand known for its premium and high quality food products, is launching a new communication campaign focused on its range of gourmet Italian offerings – Olive oil, Dried Pasta & Pasta Sauces, Table Olives – with the tagline ‘Can’t Get More Italian’.

    In a category where authenticity and provenance matters, the campaign seeks to clearly establish that one can’t get more real and authentic than Del Monte as it sources its products from heritage, family run producers in Italy and is the only player that offers an extensive range that enables consumers to enjoy great Italian at home.

    It strives to do so through a main thematic TVC that showcases the hard work and care put into preparing its Italian range. The spot shows a happy-go-lucky montage of Italians fetching fresh ingredients and creating products with the delicious and original taste of Italy for consumers in India.

    “We aim to showcase the unique flavours of our wide range of authentic Italian products with this campaign. We, as a brand, intend to start a conversation with our consumers about our products through this campaign,” says Yogesh Bellani, Chief Executive Officer, Del Monte.

    The ‘Can’t Get More Italian’ campaign will be further amplified across digital platforms and out-of-home (OOH) activations, successfully establishing that Del Monte as the “Go-to partner for authentic Italian cuisine at home”.

    “Del Monte’s Italian range has a strong authentic product story that made creating the marketing communication a delight. We’ve seen the source story before but the challenge was to give that a fresh spin. The tonality held the key. We kept it fun and quirky, in line with the tastes of the young families the brand was talking to. At a time when young Indians are constantly experimenting with food, I’m sure this authentic option is something they’ll love.” Nikhil George, Creative Director, Orchard India 

    Del Monte stands tall as the category leader in the imported pasta and table olives category and amongst the best in the olive oil section. Del Monte is the only brand that offers Indians such a wide range of Italian products.

    Feel the Italian vibe and relish its taste by giving this campaign an eye and indulging in the Del Monte Italian range, right after.

  • HIL Ltd. Launches new TVC campaign for its green building brand Birla Aerocon

    HIL Ltd. Launches new TVC campaign for its green building brand Birla Aerocon

    MUMBAI: Birla Aerocon, the green building solution brand from the house of HIL Ltd. which is India’s leading and Asia’s most trusted building material company, today announced the launch of a new TVC campaign ‘Naam Birla Dekhke Lena’. The TVC showcases the superior quality that Birla Aerocon offers in the category to its customers.

    Conceptualised by Ogilvy, the TVC is a quirky take on the problems caused by leaking pipes. Using the plumber as the protagonist, the TVC starts with a plumber who to the annoyance of others in his family, is having to change his name almost daily. It is later revealed that the overpromises made by technicians– ‘kuch hua na, toh naam badal denge’ was the reason behind a new name every day as his blind promises were never fulfilled due to the sub-standard pipes installed at customer’s home. The commercial ends with a voiceover – Pipe ho lena to naam Birla dekhke lena, which beautifully sets the mood for the commercial and helps the plot unravel highlighting the quality, durability, and reliability of Birla Aerocon pipes.

    Commenting on the TVC Dhirup Roy Choudhary, MD & CEO, HIL Ltd, said “Birla Aerocon Pipes and Fittings, from the house of HIL, is a world-class product that is made with TrueFit Technology which ensures leak-proof pipes and fittings. Our latest campaign for Birla Aerocon pipes and fittings showcases the trust BIRLA as a brand entails, which is world renowned and is associated with top quality products. Our products cement the same trust amongst all our channel partners through our superior quality of pipes and fittings. Through the campaign, you can see how together with our products we are building the trust and happiness amongst customers and plumbers alike.”

    Nilay Moonje, Group Creative Director, Ogilvy said, "When it comes to repairs or fitting pipes we rely on the word of the experts in the field, the plumbers. We thought, what if we made the plumber our hero as well as the victim of ordinary pipes and in turn communicate the reliability and assurance of Birla Aerocon Pipes. So we got this hilarious idea of a plumber who literally puts his name and reputation on the line." In addition to that he says, "All credit to the Client team for loving and supporting the script all the way and Suresh Triveni for doing such a fabulous job directing it."

  • D2H brand increases focus on South, launches new customer awareness TVC campaign

    D2H brand increases focus on South, launches new customer awareness TVC campaign

    MUMBAI: D2H, brand of Dish TV India Limited, the world’s largest single-country DTH Company, has launched a 360-degree TVC campaign for its southern market, highlighting the maximum number of entertainment offerings by the brand. Titled “Go for Highera”, the campaign is urging customers to not settle for less, but ask for more. Conceptualized by Lowe Lintas, the TVC campaign is now live and is being rolled out in the three southern languages across the three southern states. 

    With an aim to connect with potential customers in South India, D2H’s ‘Go for Highera’ a 360-degree TVC campaign is being promoted on social media & digital platforms, cinema and print media to reach out to larger audience. 

    The TVC opens with a simile of splashing water to wake up the viewer by the protagonist to bust the myth about the content provided to customers in the name of highest channels offerings. The TVC ends with urging the viewer to wake up and go for the “higher than the highest” number of channels in his language. 

    Commenting on the campaign launch, Mr. Anil Dua, Group CEO – Dish TV India Limited said, “In the south, our D2H brand is a strong player. We have ramped up our distribution, strengthened our service network and enhanced our product, both in terms of content and attractive entry-level offerings. With our new campaign “Go for Highera”, we are aiming to take D2H brand to a leadership position. The campaign aims at highlighting our value proposition of providing best of regional content and establishing our content leadership in the market. The campaign brings out assertively that when it comes to content offerings in regional languages, D2H platform is clearly the best.”

    Speaking on the new advertising campaign, Mr. Sugato Banerji, Corporate Head- Marketing, D2H brand, said, “According to our in-house research and consumer insights, consumers are choosing DTH service basis the content offerings before any other factors come into play. This insight led us to strengthen our channels in each of the four south languages and bring ‘Go for Highera’ campaign for the south market to create an awareness among customers on content offerings. The campaign’s objective is to bust the myth about content leadership and translate that to favourable gains of market share.”

    Mr. Sajid Khan, Unit Creative Director, Lowe Lintas said, “The core idea of ‘Go for Highera’ campaign was to awaken the customers to not settle for anything that they’re being offered in the name of entertainment. With our collaboration with D2H, a brand of DishTV India Ltd, we’re creating awareness for the brand’s maximum entertainment offerings in the regional languages for its South subscribers. With this campaign, we’re hoping to make the brand more appealing to the target audience.”

  • Kajaria new campaign celebrates spirit of India

    Kajaria new campaign celebrates spirit of India

    MUMBAI: Kajaria Ceramics has launched a fresh brand campaign with the renowned bollywood actor Akshay Kumar. The celebrated Bollywood actor will also be associated with Kajaria as its official brand ambassador and will be seen starring in Kajaria’s upcoming advertising and print campaigns.  Known for being rooted to Indian soil as its global manufacturing base and being synonymous with innovation, Kajaria Ceramics chose Akshay Kumar as his work and personality resonates with and exemplifies company’s mission statement.

    The new ad campaign symbolizes Kajaria’s committment for the furtherance of India. The film shows various facets of Indians striving to contribute to the growth of the nation; whether as a soldier protecting the borders even in extremely harsh conditions, or as a wrestler, or as a young student representing India at the international platform, a sculptor giving shape to a Durga murti, or as a kalari performing kalaripayattu, a martial art orginated from Kerala. This is followed by Akshay Kumar saying Desh ki mitti se bani tile se desh ko banate hain”. The campaign shows the patriotic fervor of every Indian and presents Akshay Kumar in the same spirit. This simple yet heartwarming ad campaign is sure to appeal to every Indian.

    Kajaria Ceramics joint managing director Rishi Kajaria said, “We are proud to associate with Akshay Kumar as he truly reflects a daring, athletic, rugged and Indian persona of our brand Kajaria. Our new TVC campaign is a reflection our brand philosophy– Desh ki mitti se bani tile se desh ko banate hain”and brings forth our commitment to serve the nation.”

    Akshay Kumar said, “I got particularly excited about the brand’s tagline.” The creative agency said, “We wanted the campaign to have a patriotic and Indian feel which every Indian could relate to. The film is portrayal of the emotional bond that every Indian has with our Motherland and this new ad campaign is sure to evoke that sentiment.”

    The campaign will unfold with a power packed 360- degree outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV.

    https://drive.google.com/file/d/0B-EVggsY1SKqbjZUbkhxenlEUkRSYWg0b1BjNm4xSjg0N2t3/view

    Link to TVC

  • Kajaria new campaign celebrates spirit of India

    Kajaria new campaign celebrates spirit of India

    MUMBAI: Kajaria Ceramics has launched a fresh brand campaign with the renowned bollywood actor Akshay Kumar. The celebrated Bollywood actor will also be associated with Kajaria as its official brand ambassador and will be seen starring in Kajaria’s upcoming advertising and print campaigns.  Known for being rooted to Indian soil as its global manufacturing base and being synonymous with innovation, Kajaria Ceramics chose Akshay Kumar as his work and personality resonates with and exemplifies company’s mission statement.

    The new ad campaign symbolizes Kajaria’s committment for the furtherance of India. The film shows various facets of Indians striving to contribute to the growth of the nation; whether as a soldier protecting the borders even in extremely harsh conditions, or as a wrestler, or as a young student representing India at the international platform, a sculptor giving shape to a Durga murti, or as a kalari performing kalaripayattu, a martial art orginated from Kerala. This is followed by Akshay Kumar saying Desh ki mitti se bani tile se desh ko banate hain”. The campaign shows the patriotic fervor of every Indian and presents Akshay Kumar in the same spirit. This simple yet heartwarming ad campaign is sure to appeal to every Indian.

    Kajaria Ceramics joint managing director Rishi Kajaria said, “We are proud to associate with Akshay Kumar as he truly reflects a daring, athletic, rugged and Indian persona of our brand Kajaria. Our new TVC campaign is a reflection our brand philosophy– Desh ki mitti se bani tile se desh ko banate hain”and brings forth our commitment to serve the nation.”

    Akshay Kumar said, “I got particularly excited about the brand’s tagline.” The creative agency said, “We wanted the campaign to have a patriotic and Indian feel which every Indian could relate to. The film is portrayal of the emotional bond that every Indian has with our Motherland and this new ad campaign is sure to evoke that sentiment.”

    The campaign will unfold with a power packed 360- degree outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV.

    https://drive.google.com/file/d/0B-EVggsY1SKqbjZUbkhxenlEUkRSYWg0b1BjNm4xSjg0N2t3/view

    Link to TVC