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Tag: TV9 Marathi

  • TV9 Marathi surfs on to DD Free Dish; expands reach

    TV9 Marathi surfs on to DD Free Dish; expands reach

    MUMBAI: TV9 Marathi has become the first Marathi news channel to launch on DD Free Dish, India’s largest free-to-air direct-to-home platform. This strategic move significantly broadens the channel’s viewership, delivering Marathi news to millions of additional households across Maharashtra.

    “At TV9, we have already created many firsts in the industry. While certain organisations may adopt controversial methods to grow viewership, here is another meaningful first from TV9 Network: TV9 Marathi is the first regional language news channel available on DD Free Dish. We are glad that we will now be able to reach the vast DD Free Dish audience, that has been so far deprived of TV9 Marathi,” said TV9 Network MD & CEO Barun Das.

    TV9 Marathi has consistently led the Marathi news genre for three consecutive years, according to BARC data, claimed TV9 in a press release. The channel’s innovative programming and in-depth reporting have established it as a primary source of news for viewers in Maharashtra. The move to DD Free Dish further solidifies this position.

    TV9 Marathi business head Bhushan Khot highlighted: “TV9 Marathi has been a dominant leader for three years and has become the one and only choice of viewers; hence, we have a new brand positioning that suits our aggressive style of news reporting and presentation and our entire approach as a fearless brand. The brand positioning of TV9 Marathi, Ekmev (one and only), reaffirms the fact that TV9 Marathi is the ultimate news destination for viewers in Maharashtra.” 

    TV9 managing editor Umesh Kumawat added:  “TV9 Marathi will now, give the viewers of DD Free Dish an opportunity to watch Maharashtra’s Ekamev of Marathi news. TV9 Marathi has been a trendsetter in the Marathi news genre and has brought a key shift in news presentation, which the competition has often tried to follow. From common people to decision-makers, all rely on TV9 Marathi for news breaks and updates, which shows the kind of trust the brand has built over the years.”

  • TV9 Network dominates the Indiantelevision.com News Television Awards 2023

    TV9 Network dominates the Indiantelevision.com News Television Awards 2023

    Mumbai: In a resounding recognition of its commitment to excellence in journalism, TV9 Network won a staggering 53 awards at the News Television Awards 2023, organised by Indiantelevision.com at an event on 9 December in Holiday Inn, Delhi.

    The honours span no less than 15 categories and 7 languages, recognising the work of multiple broadcast channels and digital platforms by TV9 Network, including News9 Plus, The Innovation Hub, Money 9, TV9 Bharatvarsh, TV9 Bangla, TV9 Gujarati, TV9 Kannada, TV9 Marathi, TV9 Telugu and the TV9 UPUK Digital YouTube channel.

    Incepted in 2007, the News Television Awards honour outstanding television news journalism across 45 unique categories in 8 different languages, rewarding “channel programmers, anchors, presenters, technicians, producers, editors, reporters and management”, as per its website.

    “There is a major transformation taking place in the realm of Indian news media today. As viewers become more discerning amidst a surplus of options, TV9 Network has succeeded at disrupting the status quo, both in conventional broadcasting and in digital news formats. From pioneering the world’s first news OTT platform to delivering unparalleled coverage of current affairs through traditional television, innovation is at the centre of everything we do. Our commitment is to continually enhance the quality of content while upholding the fundamental tenets of journalistic integrity”, said TV9 Network chief growth officer Raktim Das.

    Indiantelevision.com founder & CEO Anil NM Wanvari, joined the panel of jurors for this year’s event, which included esteemed personalities such as PolicyBazaar CMO Sai Narayan, Gulf Marketing head Amit Gheji and JK Tyre CMO Amit Gujral among others.

    News9 Plus, India’s first news OTT platform took home 8 laurels at the event, across the ‘Programming’ and ‘Promo, Designing and Packaging’ categories, with TV9 Network MD and CEO’s ‘Duologue with Barun Das ft. Mithali Raj’ winning the award for ‘Editorial Choice – Most Cerebral Talk Show’.

    TV9 Network Innovation Hub, the flagship brand solutions powerhouse, bagged 2 wins for the Set Design and Brand Partnership of its ‘Road to Safety’ campaign, which aimed to increase awareness about road safety in India.

    Money9, the personal finance OTT offering by TV9 Network and the first of its kind in India, was also graced with the ‘Original Programming On OTT (Hindi)’ award, for its show Money Central.

    Also winning big were the broadcast channels, with TV9 Bangla walking away with an unprecedented 12 accolades, including 3 Personality Awards, for Amritanshu Bhattacharya, Anirban Chowdhury and Suman Mahapatra.

    TV9 Telugu scored a similarly impressive 11 wins, with 3 Special Awards and 4 Personality Awards given out to Deepthi Vajpeye, Rajinikanth Vellalacheruvu, G Nethravathi and Pranitha Yadav.

    TV9 UPUK, the YouTube channel dedicated to quality news coverage of events in Uttar Pradesh and Uttarakhand also emerged a big winner of the evening, with 4 Programming Awards and 2 Personality Awards, to Pankaj Tripathi and Brijesh Tiwari.

    On another front, Shivani Purohit of TV9 Gujarati was also conferred with a Personality Award, bringing the total tally of honours bestowed on the channel to 6.

    Meanwhile, TV9 Kannada and TV9 Marathi enjoyed great success in the Programming Categories, taking home 3 and 2 commendations respectively.

    Logging one win for Programming and one Personality Award to Mahesh Kumar Tiwari, TV9 Bharatvarsh rounded out the Network’s tally for the evening, bringing the figure up to a tremendous 53.

  • TV9 Network partners with JioTV/ JioTV+

    TV9 Network partners with JioTV/ JioTV+

    Mumbai: TV9 Network, India’s largest television news network, has joined forces with JioTV & JioTV+, a LIVE TV streaming service owned by Jio Platforms Ltd, a subsidiary of Reliance Industries. This strategic alliance is set to magnify TV9 Network’s presence in the realm of connected TV and mobile streaming platform, ushering in a new era of television viewing characterised by enhanced enrichment and seamlessness, all driven by cutting-edge technology.

    As part of this collaboration, seven premium channels from TV9 Network are live on JioTV and JioTV+, offering an extensive range of news, entertainment, and infotainment programming to JioTV and JioTV+’s vast and diverse user base. The channels include TV9 Bharatvarsh, TV9 Telugu, TV9 Kannada, TV9 Marathi, TV9 Gujarati, TV9 Bangla, and the network’s latest English offering News9.

    JioTV is a LIVE TV streaming platform with over 1000 channels in over 15 languages and 12 genres and hosts content from over 200 broadcasters. JioTV offers LIVE TV along with a seven-day catch up which can be consumed on mobile phones and tablets with Jio sim cards for free. JioTV+ on the other hand is the connected device for TV screens that runs on JioFiber and wifi offering the best OTT packages alongside the linear channels. With an extensive user base that spans urban and rural areas, this is an ideal partnership for TV9 Network to reach a wider and more diverse audience. This partnership promises to strengthen the connection between TV9 Network and its viewers, providing them with easy access to the network’s rich content offerings.

    Talking about the collaboration, TV9 Network chief growth officer (broadcasting & digital) Raktim Das said: “With cutting edge content and robust distribution, TV9 Network has disrupted news media industry in the country. This collaboration aligns perfectly with our mission to bring credible, informative, and engaging content to viewers across the country. The fact that all our 7 channels are now available on JioTV and JioTV+ platform reflects our unwavering commitment to keeping our viewers informed and connected.”

    With both entities committed to delivering top-notch news content to a broader and more diverse audience, Das added: “Our collaboration with JioTV & JioTV+ is a testament to our dedication to innovation and customer-centricity. We believe this strategic alliance will not only help us expand our footprint but also provide our viewers with unparalleled convenience and access to their favorite TV9 Network channels. We are excited about the future prospects of this partnership and look forward to creating compelling content for our new and existing viewers.”

  • TV9 Network partners with Cloud TV

    TV9 Network partners with Cloud TV

    Mumbai: TV9 Network has joined forces with Cloud TV, a leading provider of advanced smart TV operating systems (OS), to enhance its presence in the connected TV space. This collaboration aims to amplify TV9 Network’s footprint in the connected TV realm, delivering an enriched and seamless television viewing experience to audiences across the nation through state-of-the-art technology.

    TV9 Network chief growth officer Raktim Das spoke about the collaboration, stating, “Our partnership with Cloud TV heralds an exciting phase in redefining how viewers interact with our channels through connected TV platforms. This collaboration marks a pivotal juncture in our quest to reshape television news viewing in India. Cloud TV’s cutting-edge smart TV OS technology, synergized with TV9 Network’s exceptional content, will create a distinct and captivating viewing experience for the audience.”

    Cloud TV COO Abhijeet Rajpurohit, expressed his enthusiasm, stating, “We are thrilled to integrate TV9 Network’s News Channels for our users to stream for Free on their Cloud TV devices.  News channels hold a significant place in India’s television landscape, and our collaboration with TV9 Network enables our users to effortlessly access Live TV channels, eliminating the need for a DTH box or TV stick. TV9 Network’s extensive and multilingual news channels provide users with the opportunity to stay updated with the latest global news content right from their TV’s homepage, all at absolutely zero cost.”

    Cloud TV is renowned for its innovative smart TV solutions that deliver a truly smart and interactive experience on modern television devices. It has established itself as a leader in smart TV OS innovation, its ecosystem includes prime features, including Official Apps, Personalised Content Recommendations, Live TV Channels, Voice Assistant, Built-in App Store, Mobile Remote App for enhanced control, Effortless Universal Search, User Profiles, and much more. Currently boasting a user base exceeding 6 million, partnerships with over 150 esteemed smart TV brands, and collaborations with more than 200 content partners, Cloud TV is well-primed to redefine the future of news television in tandem with TV9 Network.

    TV9 Network boasts a diverse array of channels that cater to a wide range of audience. As part of this collaboration, Cloud TV will support the distribution of TV9 Network’s channels across various smart TV platforms. The distribution includes seven popular channels under the TV9 Network umbrella, which include: TV9 Bharatvarsh, TV9 Telugu, TV9 Kannada, TV9 Marathi, TV9 Gujarati, TV9 Bangla, News9 Live.

    This partnership is set to empower Indian viewers with a more interactive and immersive TV experience. By leveraging Cloud TV’s expertise in smart TV OS, TV9 Network aims to expand its reach and engage with viewers on a deeper level, ensuring that audiences can access their preferred news content seamlessly through connected TV devices.

  • TV9 Marathi to host inaugural Maha-Infra Conclave on 22 Feb

    TV9 Marathi to host inaugural Maha-Infra Conclave on 22 Feb

    Mumbai: TV9 Marathi is all set to host the inaugural Maha-Infra Conclave on 22 February. The conclave will highlight the key role infrastructure plays in aiding economic growth, while also addressing the state of infrastructure in Maharashtra and how it can drive growth for the region, ultimately helping in nation building.

    The event will be inaugurated by Maharashtra minister for urban development & public works (public undertaking) Eknath Shinde. Along with him, Subhash Desai (minister for industries & mining, Maharashtra), and Aditya Thackeray (minister for tourism & environment, Maharashtra) will also address the event and share their vision on how infrastructure development projects will fuel growth for the industry and tourism sector in the state.

    The policy push for mega infrastructure projects has opened several opportunities for the state. The conclave will provide a platform that will bring key policy makers and private sector leaders to draw an actionable agenda while articulating the positive impact these infra-development projects will have on the people of Maharashtra.

    The conclave will have the following sessions on various development projects in Mumbai metropolitan region (MMR) and rest of Maharashtra.

    World-class MMR – Focusing on infrastructure development in MMR region:  With mega projects like Mumbai Metro, Mumbai Coastal Road, Mumbai Trans Harbour Link and many others in action, the MMR region is set to witness a transformation in the way people travel across the city.

    Connecting Maharashtra – Connecting rural with urban via infrastructure: Large-scale projects like the Mumbai-Nagpur Prosperity Corridor will pave way for the development of industry, and tourism while generating employment and connecting the urban and rural areas.

    ‘Hith Maharashtracha’ – Impact of Infrastructural growth on development in various sectors

    Given the multiple road, rail and sea transportation projects being undertaken across the city, the Conclave will witness the presence of different government and private stakeholders, who will come together to highlight the importance of these projects, as well as the time-line for their completion and inauguration for public use.

    Key policymakers who will be present at the conclave include IS Chahal, commissioner, MCGM – SVR Srinivasan, Metropolitan commissioner, MMRDA – Manisha Mhaiskar, principal secretary, environment – Dinesh Waghmare, principal secretary, energy – Radheshyam Mopalwar, VC & MD, MSRDC – Sanjay Sethi, Chairman, JNPT – P Anbalagan, CEO, MIDC – Sanjay Mukherjee, CMD, CIDCO – Ranjit Singh Deol, MD, MMRCL – Suhas Diwase, MD, PMR – Milind Borikar, and MTD director.

    The conclave will be telecast throughout the day on 22 February on TV9 Marathi and on the channel’s social media platforms.

  • TV9 Marathi unveils a fresh look and positioning

    TV9 Marathi unveils a fresh look and positioning

    NEW DELHI: TV9 Marathi has unveiled a new look and brand positioning – Kaalji Tumchi Hith Maharashtrache (Viewer’s Concern & In the Interest of Maharashtra) on the occasion of its 12th anniversary.

    TV9 Network CEO Barun Das noted that every business needs to pivot to align itself with the evolving consumer interest. “TV9 Marathi, having emerged as the viewers’ choice in the state in the last 12 years, is all set to restage for the Marathi audience. The new brand promise is firmly rooted in the regional pride of Maharashtra and makes a compelling pitch for further progress of the state,” he said.

    Along with its new look and positioning, TV9 Marathi has also revamped its content strategy. The revised programming line-up has a slew of innovative content formats along with a power-packed primetime to address the ever-evolving Marathi news viewer. 

    TV9 (Marathi) editor Umesh Kumavat said, "We try to deliver every news which concerns Maharashtra and its viewers. We will cover every important aspect of news which includes both urban as well rural sectors at breath-taking speed without compromising its authenticity.”

    The new brand positioning is very well-aligned with the core philosophy of TV9 Network as a group, observed TV9 (Marathi) business head Bhushan Khot.

    “We have a responsibility of delivering news which is not only credible but also concerns  the people of Maharashtra. Be it political, social or day to day happenings, news which provides value to the viewers are at the core of our brand promise. The brand campaign focuses on the new positioning and the programming will have a 360-degree marketing plan which includes TV, digital, outdoor, print and radio,” said Khot.

  • TV9 Network appoints Gaurav Mehra as VP-revenue for TV9 Studio

    TV9 Network appoints Gaurav Mehra as VP-revenue for TV9 Studio

     NEW DELHI: Network has hired Gaurav Mehra as VP of its TV and digital convergence specialist unit, TV9 Studio. He will be reporting to Raktim Das, who recently joined as the COO of this business unit.

    Before joining TV9 Network, Mehra was national vertical head at Zee Innovation Studio. An alumnus of Faculty of Management (FMS), Delhi University and comes with a diverse experience of almost 2 decades in FMCG, Telecom, Radio, & Broadcast. He has held multiple positions with groups like Network18 Group, Reliance Broadcast Network Limited (BIG FM & BIG MAGIC), Idea Cellular Limited (Spice), Vodafone India (Hutch).

    TV9 Studio has been set up as a specialist unit that will enable the convergence of traditional TV and digital. Besides developing content products, TV9 Studio will offer innovative business solutions to brands, design platform-agnostic content to weave brand stories and sustain meaningful conversations with consumers.

    TV9 Network comprises four regional language leaders in TV9 Telugu, TV9 Kannada, TV9 Marathi and TV9 Gujarati, and the national Hindi news channel TV9 Bharatvarsh, which has earned a place for itself in the league of the Top 3.

  • BARCs most watched new regional News channels

    BARCs most watched new regional News channels

    BENGALURU: It is now 4 weeks since Broadcast Audience Research Council of India (BARC) started publishing segmented data of regional news channels in 4 languages in the public domain. Three of the languages are from East India – Assamese News, Bangla News and Oriya News and one is from West India – Marathi News. BARC commenced ranking the top 5 News channels in each of the markets represented by theses languages from week 35 of 2018 (Saturday, 25 August 2018 to Friday, 31 August 2018) onward.

    The four languages from the middle portion (geographically) of the country represent the following markets/states:

    Assamese News: Assam /North East/Sikkim (U+R): NCCS All: 2+ Individuals

     

    Bangla News: West Bengal (U+R): NCCS All: 2+ Individuals

    Marathi News: Maharashtra/Goa (U+R): NCCS All: 2+ Individuals

    Oriya News: Odisha (U+R): NCCS All: 2+ Individuals

    Geographically, it could be averred that these languages are from the middle regions of India.

    Earlier, in week 1 of 2018 (Saturday, 30 December 2017 to Friday, 5 January 218), BARC had commenced publishing its weekly lists of Top 5 News channels for each of four South Indian languages – Kannada, Malayalam, Tamil and Telugu.

     

    In the case of the four mid Indian languages, the same five channels were present in BARC’s lists of top 5 News channels of all the four languages during all the four weeks that the data is available at the time of writing of this report. As a matter of fact, for three of the East Indian languages, all the five channels for each language followed the same order of ranks. In the case of Marathi News ranks showed a bit of an anomaly.

    In general, the News channel for each of the four languages from mid India that has been ranked one had for more viewers that the channel that was ranked two. There was also a marked difference in viewership between a higher rank and its succeeding rank.

    Please refer to the figures below showing how the News channels for each language were ranked and the rounded off average of four weeks weekly impressions in (000s):

     

    As mentioned above there was an anomaly in ranks in the case of Marathi News channels.

    It is early days yet to get an accurate measure of the performance of the top 5 News channels of each of the mid Indian languages. Time will  rank the channels more correctly.

  • TV9 Marathi managing editor Kumawat resigns within a month

    MUMBAI: What is going on at TV9? Umesh Kumawat, who had started his innings at TV9 Marathi as the managing editor recently, has left the company within a month. Monday (31 July) was his last day in office. Recently, celebrated journalist Nikhil Wagle had reportedly quit hosting weekday show ‘Sadetod’ within three months.

    Kumawat did not take the call when Indiantelevision.com tried his number — twice. Before TV9, Kumawat worked for ABP News for 14 years, and has earlier done stints with Zee News and Aajtak.

    Speaking to Indiantelevision.com on 21 June, Kumawat had said, “We have changed the format of TV9 Marathi; senior journalist Nilesh Khare’ will now host shows such as  ‘Baatmi Maagchi Baatmi’ and ‘Sadetod with Nikhil Wagle.’ Nilesh Khare is the TV9 Marathi executive editor, host and anchor. 

    https://1.bp.blogspot.com/-DXJTl2Sxm18/WX7PC8TPyhI/AAAAAAAAFSE/iLOQV6NmfoQh2vdzUpUeFDk0b2NLRHOuQCLcBGAs/s320/kumavt.jpg

    TV9 Marathi recently also introduced other news formats in prime time slots — ‘Maharashtra Uttar Haway’, ‘Aaple Shahar,’ ‘Divasbharachya Baatmya’ and ‘Mumbai 24×7.’ Kumawat had declined to offer comment on the general fall in news viewership across channels. 

    Also Read:

    TV9 network on sale; Zee group front-runner?

    Large Networks lead regional channels, programme ratings in weeks 1 to 8 of 2017

    TV9 Marathi format has changed, says new editor Kumawat

  • TV9 Marathi format has changed, says new editor Kumawat

    MUMBAI: Umesh Kumawat, who was the senior editor at ABP News, has started his new innings at TV9 Marathi as the managing editor. Umesh, who has been working for ABP News for 14 years, has earlier done stints with Zee News and Aajtak.

    Speaking to Indiantelevision.com, Kumawat said, “We have changed the format of TV9 Marathi; senior journalist Nilesh Khare’ will now host shows such as  ‘Baatmi Maagchi Baatmi’ and ‘Sadetod with Nikhil Wagle.’ Nilesh Khare is the TV9 Marathi executive editor, host and anchor.

    TV9 Marathi has also introduced other news formats in prime time slots — ‘Maharashtra Uttar Haway’, ‘Aaple Shahar,’ ‘Divasbharachya Baatmya’ and ‘Mumbai 24×7.’

    Kumavat declined to offer comment on the general fall in news viewership across channels. “No comment” was his crisp reply to a question on hiring of more people.

    Also Read :

    TV9 network on sale; Zee group front-runner?

    Large Networks lead regional channels, programme ratings in weeks 1 to 8 of 2017