ITV

Tag: TV9 Bharatvarsh

  • Barc week 34: TV9 bounce back in rating secures fourth slot

    Barc week 34: TV9 bounce back in rating secures fourth slot

    Mumbai: TV9 Bharatvarsh has grown profitably for seven weeks running; the top of the Hindi news market is expected to experience new turnover.

    According to the latest BARC data, TV9 Bharatvarsh has secured the fourth slot as per ratings for week 34. The channel has registered a sustained growth beginning in week 28.

    The Hindi news channel from TV9 Network saw a severe decline in Barc rolling viewership after maintaining leadership for 13 weeks following the rating reinstatement.

    As per reports, viewer interest has declined as a result of the Ukraine war. The editorial leadership at the channel was in flight mode, which contributed to the fall, it added.

    But the channel has made a strong comeback. Over the past seven weeks in a row, it has maintained an upward trend in terms of ratings.

    If the data trend over the past three weeks is any indicator, TV9 Bharatvarsh currently appears poised to reclaim the top spot.

    It maintained its top position for 13 weeks, establishing a new standard after the ratings were resumed early this year.

    After 13 weeks, the channel experienced a rapid continuous decline over a short period of time, and its market share among the top 14 national Hindi news channels dropped from over 17 per cent to 9 per cent.

    An editing strategy has been implemented to increase the ratings even more. The channel’s leadership wants to take the top spot after falling behind for a while.

  • News18 India garners 12.8 per cent average market share during Week 27-30: Barc

    News18 India garners 12.8 per cent average market share during Week 27-30: Barc

    Mumbai: News18 India has widened its lead in the Hindi-speaking 15+ market with 12.8 per cent market share during Week 27-30 as per Broadcast Audience Research Council (Barc) India data.

    As per Barc ratings released on Thursday, Aaj Tak garnered a 12.02 per cent relative share and India TV stood at 12.01 per cent.

    Republic Bharat had 11.2 per cent relative share, followed by TV9 Bharatvarsh with 9.8 per cent share, Zee News at 7.2 per cent, ABP News 6.6 at per cent, Times Now Navbharat at 6.4 per cent, News Nation at 5.8 per cent, Good News Today at 5.1 per cent and Zee Hindustan at 4.1 per cent.

    News18 India further strengthened its position during primetime hours between 1800-2400 hours with 13.6 per cent market share. Aaj Tak had a 12.1 per cent relative share, followed by Republic Bharat at 12.0 per cent, TV9 Bharatvarsh at 10.6 per cent, Zee News at 7.6 per cent, ABP News at 6.6 per cent and Times Now Navbharat at 5.7 per cent.

    Source: BARC data, TG: NCCS 15+ (All Viewership data based on TV only) Wk 27-30’22: 22nd July’22 to 29th July’22, All Days, 24 hrs Market Share – HSM – Urban + Rural

    In the last few months, News18 India has spruced up its content and programming strategy, coupled with new marketing initiatives.

    Network18 CEO Hindi Cluster Karan Abhishek Singh said, “Continuous dominance of News18 India as the country’s top news channel shows the kind of viewer’s affinity and trust the channel enjoys. Our robust line-up of shows and anchors also keeps us ahead in primetime. Our focus on news, unmatched perspective, insightful analysis, and debates are the key differentiating factors that keep us ahead of the competition.”

    The channel has not only performed well on TV, but its digital audience base has also seen steep growth.

    News18 India managing editor Kishore Ajwani said, “There are a multitude of reasons which have helped us become a daily household name across India. The strong line-up of story-driven shows, the diversity of content, debates that offer perspective, and our fast-paced information delivery, all of these offerings have contributed to the increase in engagement with the audience and resonance of the channel.”

  • Sant Prasad Rai resigns as Managing Editor of TV9 Bharatvarsh; Deep Upadhyay to lead currently

    Sant Prasad Rai resigns as Managing Editor of TV9 Bharatvarsh; Deep Upadhyay to lead currently

    Mumbai: Sant Prasad Rai has stepped down as managing editor of TV9 Bharatvarsh. He was associated with the channel for over three years. To synergize broadcast & digital editorial operations, TV9 Bharatvarsh to be helmed by Deep Upadhyay who is currently the editor of convergence & strategy.

    Upadhyay will be assisted by Rahul Chaudhary in day-to-day news operations at TV9 Bharatvarsh.

    Rai has three decades of experience in electronic media. Earlier, he was associated with India TV as senior executive editor for a year. He has held many reputed positions at Zee Media, News 24, Sahara Samay and ETV UP. Rai has been relieved from his day-to-day newsroom responsibilities with immediate effect at TV9 Bharatvarsh.

    Upadhyay has joined the news network from News 24. He has worked with various media houses such as India TV, Zee News and Dainik Bhaskar.

     

  • Barc week 24: Aaj Tak leads Hindi news genre in market share

    Barc week 24: Aaj Tak leads Hindi news genre in market share

    Mumbai: Broadcast Audience Research Council (Barc) India has released TV currency data for Week 24 i.e., 11 June to 17 June. As per data for All India 2+ target group for the Hindi news genre, Aaj Tak is the leading channel with market share of 12.4 per cent.

    Aaj Tak is closely trailed by India TV which has a 12.3 per cent market share. News18 India followed with a 11.6 per cent share, TV9 Bharatvarsh had 11.5 per cent share and Republic Bharat had 9.8 per cent share.

    Aaj Tak reclaims the leading market share in the Hindi news genre from TV9 Bharatvarsh that had led in terms of market share during Week 10.

    As per data accessed by Indiantelevision.com, the channel India TV has been promoted on the landing pages of Airtel DTH between 13-19 June during the primetime slots between 7 p.m to 10 p.m.

    However, we were not able to confirm whether this has had any impact on India TV ratings reported by Barc.

  • Barc week 18: TV9 Bharatvarsh leads HSM; Times Now Navbharat makes ratings debut

    Barc week 18: TV9 Bharatvarsh leads HSM; Times Now Navbharat makes ratings debut

    Mumbai: Broadcast Audience Research Council (Barc) has released TV ratings for week 18 (30 April to 6 May). As per ratings for the Hindi news genre, TV9 Bharatvarsh took the lead with 15.20 per cent market share followed by India TV at 12 per cent, Aaj Tak at 11.80 per cent, News18 India at 11.50 per cent and Republic Bharat at 10.80 per cent. Zee News garnered 7.80 per cent market share.

    Notably, Hindi news channel Times Now Navbharat SD, which launched in January this year, garnered its maiden ratings in week 18, and has made a promising debut in the Barc ratings. The channel recorded an average of 22 minutes time spent per viewer (TSV) and 49 million reach. Since the resumption of news ratings in March, the leadership of legacy news channels in the Hindi news genre has been upset with relatively new channels taking the lead.

    Following Times Now Navbharat, were the channels ABP News, News Nation, Good News Today, Zee Hindustan, News24, India News, and DD News.

    (Source: Barc | 15+ | Hindi-speaking marketing | week 18’2022)

  • News9 Plus is an out-of-the-box idea: TV9 Network CEO Barun Das

    News9 Plus is an out-of-the-box idea: TV9 Network CEO Barun Das

    Mumbai: The multi-lingual national media network TV9 Network recently launched its prime offering, News9 Plus – India’s first video magazine OTT service. News9 Plus is a unique service platform that will operate at the intersection of impeccable journalism, world-class presentation, and next-in-class technology..

    It will showcase narratives, news, and debates with in-depth analysis and production qualities. There will be unique storytelling techniques through the OTT platforms. After the foray of the network into the digital news domain, TV9 is constantly growing and expanding its horizons in different mediums. The platform is destined to be the go-to app for nuanced news-based content produced with the best in class audio-visual storytelling formats.

    News9 Plus is the first pureplay subscription-driven, and on-demand news product. In a press statement, TV9 Network CEO Barun Das said the company is committed to bringing about a qualitative change in the news genre landscape. 

    “The best is yet to come,” Das affirmed, adding that, “News9 Plus is one such out-of-box idea that promises to radically change the art of story-telling in news media.”

    TV9 Network group editor B V Rao said News9 Plus is an audacious attempt to take the news to the OTT space. “A generation brought up on watching the best of content on Netflix, etc, won’t settle for anything other than the best-produced news content. News9 Plus will cater to this Genflix – or the generation that lives on Netflix,” Rao added.

    TV9 Bharatvarsh, which has just scripted history to become India’s top Hindi news channel, celebrated its third anniversary on Wednesday.  

    According to the data shared by the network provided to them by Broadcast Audience Research Council (Barc) India, TV9 Bharatvarsh has emerged as the leading Hindi news channel in week 10 (5-11 April) in terms of market share. According to the data, TV9 Bharatvarsh leads the Hindi-speaking market (HSM) with 16.9 per cent market share for the target audience 15+ all adults.

    “We are extremely pleased to receive a resounding thumbs up for our sterling performance. For us, any celebration is incomplete without the participation of all those who have seen us through our journey to the top. We salute the verdict of viewers with a promise that we shall always endeavor to serve them without fear or favor,” Das said in a statement.

    Talking about the number one status achieved by TV9 Bharatvarsh, TV9 Bharatvarsh news director Hemant Sharma said, “Leadership and learning are indispensable. We owe our success to our viewers. We have a responsibility to ensure we continue to earn their trust.”

    “It is a dream come true for me,” commented TV9 Bharatvarsh editor Sant Prasad Rai. “My team has given their 100% to end the legacy of 22 years and become the top Hindi news channel.”  

    TV9 Network promotes marquee leader news brands that include TV9 Kannada, TV9 Telugu, TV9 Marathi, TV9 Gujarati and TV9 Bharatvarsh. Its digital assets include TV9 Hindi, News9live, and Money9. 

  • TV9 Network retains position as India’s biggest news network

    TV9 Network retains position as India’s biggest news network

    MUMBAI: TV9 Bharatvarsh has become the country’s most-watched national Hindi news channel disrupting the old order dominated by legacy channels.

    The BARC data for television news channels released today — after a long, inexplicable shutdown — put TV9 Bharatvarsh on top of the pile of national Hindi news channels with a jaw-dropping 16.8 % market share.

    TV9 Network which runs five other language channels — Telugu, Kannada, Marathi, Gujarati and Bengali – retained its rank as the country’s biggest television news network. With three of its channels being #1 and all others in leadership positions, the Network notched up a massive 292 million AMA (average minute audience). That is a clear 25 per cent lead over the nearest competitor, Zee Network with 13 channels.

    However, history has been created in the Hindi news genre. TV9 Bharatvarsh displaced Aaj Tak which came in second with a 14.8% market share for Week 10 (March 5 to 11, 2022 / four-week rolling average, NCCS, 15+, 0600-2400 hours). The scale of this unprecedented disruption in the Hindi television news genre is best appreciated by juxtaposing two undeniable facts: One, Aaj Tak has been the leader of the genre from its inception more than 20 years ago. Two, TV9 Bharatvarsh is three weeks short of what will be just its third birthday (March 31).    

    TV9 Bharatvarsh’s coverage of landmark news events — such as the Russia-Ukraine war, the Covid pandemic and the Uttar Pradesh election to name just three — marked by its editorial prowess, newsroom innovation, impeccable packaging and unrivalled ground reportage, saw the channel rise sharply up the rating ladder. This rise has been consistent over the last two years.   

    Celebrating this unprecedented success of TV9 Bharatvarsh and TV9 News Network, CEO Barun Das said the BARC ratings only revealed what some people wanted to hide. “We always knew that we were destined to be the leader. I am happy that the ratings released today have offered empirical evidence of our leadership. I am amused that the only business strategy the legacy channels had to stop the rise of TV9 Bharatvarsh was to stop the ratings itself. And glad that the interest and the verdict of the viewers have finally prevailed.”

    Echoing Barun’s sentiment, Groups’ Editor, BV Rao said: “It is clear today that you cannot stop a leader by stopping BARC ratings.” 

    Expressing deep satisfaction over the leadership status, TV9 Bharatvrash Hemant Sharma, News Director said, “This is the victory of solid credible journalism. This is the victory of conviction in the newsroom capability.” 

    Sant Prasad Rai, Managing Editor and the architect of the content innovations at TV9 Bharatvarsh, said, “We owe a sense of gratitude to our viewers. We believe the viewer deserves the best. We don’t want to ever compromise on our commitment and responsibility to the viewer. We have established our editorial leadership in each and every genre in the news space.” 

    Talking about the network leadership status, Barun said, “It gives us immense pleasure to consistently remain the largest news network of the largest democracy of the world. When success is attained by design, it can be replicated. Our all-round supremacy at the Network level proves that.”

  • TV9 Bharatvarsh leads HSM market in week 10 of BARC news ratings

    TV9 Bharatvarsh leads HSM market in week 10 of BARC news ratings

    Mumbai: TV9 Bharatvarsh claims to be the leading Hindi news channel in week 10 (5-11 April) in terms of market share.

    According to the data provided by Broadcast Audience Research Council (Barc) India to TV9 Bharatvarsh, the popular Hindi news channel leads the Hindi-speaking market (HSM) with a 16.9 per cent market share for the target audience of 15+ all adults.

    Last week was an important period for news channels as the assembly elections for the states of Uttar Pradesh, Punjab, Uttarakhand, Manipur and Goa were concluded and the results were declared on 10 March.

    Barc India has released data for individual news channels after a 17-month hiatus. 

    The TV audience measurement agency had also agreed to release the past 13 weeks’ data after consultation with industry stakeholders.

    However, many news channels including India TV, News18 India, ABP News, Good News Today, News 24 and NDTV India have opted out of past data. 

    NDTV India has completely pulled out of Barc ratings.

    Aaj Tak had a market share of 15.5 per cent market share followed by India TV at 13 per cent, Republic Bharat at 12.8 per cent, Zee News at 11.4 per cent and remaining channels including News18 India, ABP News, News 24, News Nation, Zee Hindustan, Good News Today and DD News in single digits.

    Source: Barc data | 15+ All Adults | HSM market | Wk 10’22

  • Viewers savor delicious combo pack of Cricket & Cuisine

    Viewers savor delicious combo pack of Cricket & Cuisine

    With Cricket bringing some cheer to us in these gloomy times, TV9 Bharatvarsh has added a desi tadka of cuisine in a specially designed initiative, Royals Da Swaad.

    Commenting on the initiative, Raktim Das, COO, TV9 Studio (Digital and Broadcasting), said: “Confined to their safety bubbles, players are missing the taste of home-cooked food. And that’s why TV9 Bharatvarsh, part of India’s No.1 News Network, has roped in famous chef Harpal Singh Sokhi to cook up a fare for our cricketers. The chef speaks to the players, whips up the flavours they are missing and finally we share this recipe with their fans. We are happy to have leading brands as our partners for this initiative.”

    Panasonic India, Dabur, LG Hing and Crax Fritts have partnered the network for Royals Da Swaad which will be aired on TV9 Bharatvarsh at 7:30 pm along with cricket stories.

    Cricket in India is incomplete without celebratory feasts! And we are pleased to collaborate with TV9 for their show Royals Da Swaad by Chef Harpal Singh Sokhi to make their celebrations even more delightful through Panasonic’s AI enabled refrigerators. Our new refrigerator range #IntelligentHAI, as it understands and adapts itself to the needs of each family member distinctively bringing efficiency and comfort to the day-to-day lives of consumers. – Shirish Agarwal, Head – Brand & Marketing Communications, Panasonic India

    Ghar Jaisa Swaad, Dabur Hommade ke Saath". Dabur Hommade, a brand trusted by millions of households for quick, convenient, great tasting home like food is proud to be associated with TV9 Networks special series Royals Da Swaad said Apoorva Singh Bais, Category Head – Foods at Dabur India Limited. The delectable range of Tomato Puree, Ginger Garlic pastes and newly launched Tangy, Spicy, Chatpati Dabur Hommade Chutneys range will tickle the taste buds as we partner this exciting show with TV9 Networks and renowned Chef Harpal Singh. So grab   your pack of "Dabur Hommade Rajasthani Garlic Chutney" with your favourite snack as we embark upon this exciting journey !

    Our special partner Laljee Godhoo and Co. adds a taste of its LG Hing, a loyal and trusted brand since 1894, to Royals Da Swaad. “Hing’ remains an integral part of any Indian Cuisine, Culture and heritage. I wish the entire team of TV9 Network for this show with Chef Harpal Singh Sokhi,” said Riddhi Merchant, Partner, Laljee Godhoo and Co.

    And when one is watching cricket, snacking is a must. “Crax Fritts is targeted towards youth and hence the association with the special series would be aired during ongoing T20 cricket league. Audience will also get to see few recipes being curated using Crax Fritts by chef Harpal Singh Sokhi,” said Rajat Nanda, Chief Marketing Officer at DFM Foods.

    “We are excited to collaborate with TV9 Bharatvarsh for this innovative content partnership of Crax Fritts with Chef influencers like Harpal Singh, who have built up a high level of trust with consumers within the gourmet cuisine space,” said V Narayanan, COO, Alliance Advertising

  • Meet the Mentors, our leaders of global Bharat on TV9 Bharatvarsh

    Meet the Mentors, our leaders of global Bharat on TV9 Bharatvarsh

    At a time when India has been hit hardest among emerging economies, our entrepreneurs have stood strong in the face of economic headwinds.

    With the economy facing its toughest challenge in a century, TV9 Network in association with technology major SAP India brings to its viewers the leaders of home-grown businesses who continue to be the harbingers of hope in these times of gloom and doom.

    Leaders of Global Bharat series is an initiative to turn the spotlight on business mentors of home-grown firms. Airing every Sunday at 11:30m am on India’s leading news channel TV9 Bharatvarsh, the series will showcase success and Dare-to-Dream journey of over 150 entrepreneurs who have the potential to galvanise and inspire the youth and budding entrepreneurs of this country.

    Explaining the rationale behind the series, TV9 Studio COO Raktim Das said: “There’s never been a more apt time to look at robust leadership lessons that have steered businesses through these extraordinary times. The Covid-19 induced New Normal has sharpened the focus on business leaders who continue to inspire us, mentor us. The series is also an attempt to showcase that an Atmanirbhar Bharat is in the realms of possibilities. I thank SAP India for making this possible.” 

    Commenting on SAP India’s association with the campaign,  SAP India Subcontinent CCO and Head of Marketing Krishnan Chatterjee said: “Recently, SAP India launched Global Bharat program to provide MSME access to global marketplace, digital skilling their workforce and transform business processes. We are happy to partner with TV9 Network to highlight these stories of grit and determination for emerging and existing entrepreneurs, share our narrative of Hope, Resilience, Innovation and most importantly inspiration to digitally transform their businesses.”

    Their leadership will not only revolutionise the Start Up India Movement but also provide a shot in the arm to those willing to take the Leap of Faith. It’s time to make Vocal for Local the new business mantra.

    This is a multi-media approach to acknowledge the stellar role entrepreneurs play in our collective consciousness and bring to light the challenges they face on the way. From engaging webinars to inspirational tales, the initiative will move seamlessly between linear TV and digital.