ITV

Tag: TV

  • Eight sponsors on board for Star’s Nach Baliye

    MUMBAI: Star Plus has roped in eight sponsors for its celebrity dance reality show ‘Nach Baliye‘ which is all set to launch on 29 December at 9 pm.

    The fifth season of the show will be presented by Vaseline while the powered by sponsor on board is LR Active Oil.

    The channel has signed six associate sponsors so far which are – Nivea, Vasan Eyecare, Flying Machine, Bingo, Ferrero and Fair & Lovely for Men.

    Star India president ad sales Kevin Vaz told Indiantelevision.com that the channel will sign on a total of nine associate sponsors for

    the show.

    “20-30 per cent of our inventories will be consumed by spot buys while all other will be utilised by the sponsors,” Vaz added.

    Star Plus has launched a nationwide campaign to promote the show which is returning after three years. However, Delhi, UP, Gujarat and Maharashtra (including Mumbai) will get special focus in marketing activities. There will be disruptions across all mediums including radio, outdoor, TV and digital, claims Star Plus VP marketing Nikhil Madhok.

    The channel is promoting the show aggressively across the Star Network and about 25 other channels outside its network. It is going gung-ho on the digital medium to promote Nach Baliye-5.

    According to Star Plus VP marketing Nikhil Madhok, this time one lucky couple will get a chance to actually participate on the show and compete with the celebrity ‘jodis‘. The only way to participate is digitally – to upload a short dancing clip of the couple onto Star Plus‘ site. “We will then invite our fans to vote for their favorite Jodi by ‘liking‘ their clip. Based on a combination of likes received and points awarded by our judges, one lucky couple will get to participate in Nach Baliye. It‘s a great way of driving viewer engagement with the show using digital,” Madhok explained.

    It will also launch a ‘Nach Baliye‘ mobile game through which people can chose their favorite jodis and earn points basis how the jodis perform on the show. People who accumulate the maximum points through the series will be given prizes. “We also have a really fun facebook app where you can get a friend of yours to dance with a Baliye of choice,” Madhok said.

    Meanwhile, all the jodis and judges of Nach Baliye will be present constantly on twitter and Facebook interacting with their fans, besides chatting live frequently.

    As a part of below-the-line activities, there will be mini Nach Baliye events on the ground, where people can participate and the channel will shoot their videos and upload them onto its site for a chance to participate on the show. “The idea is to not only engage with the audience but also facilitate their chance to participate on the show. This activity will happen across 10 cities in the country,” Madhok added.

    Also Read:

    Star Plus readies return of Nach Baliye after 3 years

  • I&B Minister reiterates plan to rein in cable monopolies, says Trai recommendations on way

    I&B Minister reiterates plan to rein in cable monopolies, says Trai recommendations on way

    NEW DELHI: The government appears serious in reining in monopolistic tendencies in cable TV distribution. The Information and Broadcasting (I&B) Ministry has reiterated that it wants the Telecom Regulatory Authority of India (Trai) to examine monopolistic practices in the distribution segment of the broadcasting sector.

    In a letter to Trai on 16 May, the ministry had asked for regulatory recommendations on the specific issues of vertical integration within the various segments in the broadcasting sector. This was done as more and more broadcasting companies were venturing into various distribution platforms including cable TV, DTH and IPTV and many companies owning distribution platforms were entering into television broadcasting.

    I&B Minister Manish Tewari told Parliament on Monday that the ministry is awaiting recommendations from Trai.
    Tewari had in November observed that monopolies will kill the entire purpose of cable TV digitisation, which is to give more choice to the customers. Digitisation will provide several tangible benefits to customers including picture quality, freedom of choice and value added services, which will make it interactive.

    Trai has also been asked to look into the issue of horizontal integration wherein companies have control/ownership across print, TV and radio (cross media ownership).

  • Aaj Tak kick-starts on-ground events with ‘Agenda Aaj Tak’

    MUMBAI: Taking a cue from other news channels, Aaj Tak has kick-started on-ground events with ‘Agenda Aaj Tak‘ which is to be held on 6 and 7 December in New Delhi.

    The event will be held annually.

    The Hindi news channel has roped in BRYS Group as the presenting sponsor while Century Plywood has come in as the associate sponsor for its first edition. BRYS Group is into real estate, hospitality, medicare and advertising.

    India Today Group CEO Ashish Bagga told Indiantelevision.com that the cost of the event has been recovered. “Substantial margin is usually enjoyed by such thought leading events. Thus, sponsors are still pouring in.”

    The event will be webcasted live on Aaj Tak‘s website. Aaj Tak and the network channels will be supporting it on air with special programmes like Live cut-ins, curtain raisers, daily half hour specials, quotes through the daily stories and post-event weekend shows.

    The marketing campaign promise of the event is “Hindi Jagat ka Mahamanch”.

    “We are doing aggressive marketing promotions across all mediums such as print, internet, outdoor, TV and radio as we conceive this to become a benchmark property both on air and off air,” Bagga added.

    ‘Agenda Aaj Tak‘ is a summit that will bring 40 renowned personalities from India and abroad to discuss, share their insight and perspective and will try to lay the foundation for India‘s Future.

    The conclave will consist of discussions and Q&A sessions by prominent political leaders, cricketers, Bollywood celebrities, authors and bureaucrats on issues like politics, youth, social media, democracy, development, Bhasha, cross-border terrorism, regionalism, economic reforms, social issues, India-Pakistan relation and popular culture.

    According to Bagga, the overarching theme is to set India‘s Agenda in India‘s own language – Hindi. “Thought leaders from all spheres will be building on this and so will the subsequent On Air programming. Therefore, to take the channel‘s influence beyond the screen and to create mass movements we have embarked on this direction as the most respected and trusted news channel.”

    He said this show is expected to be amongst the most powerful shows on TV ever. “It is first of its kind in India‘s own language – Hindi. Therefore expectations on ratings are high but more importantly the influence will be the driver for such initiatives. The opinions and the stature of speakers will define a new high when it comes to thought leadership. Revenues are anyway very positive on platforms that are opinion leading and present extraordinary positive rub off.”

  • Bollywood Star Akshay Kumar lends his ‘Signature’ to the liquor brand

    NEW DELHI: Bollywood superstar Akshay Kumar is the new brand ambassador for McDowell Signature’s campaign “Success is living in the spotlight”.

    The brand campaign epitomizes the Signature’s core values. Kumar will feature in an extensive 13-week TV campaign going on air this month onwards as the manifestation of “The Signature Man”.

    The campaign will resonate with the youth, as this definition of success has evolved over the years. Today’s youth believe that success is not complete without fame and public adulation.

    Said United Spirits president and managing director Ashok Capoor,“Signature has been built as a brand that resonates with the successful; therefore we have adopted the new tagline – ‘The sign of success’. We are pleased to welcome the remarkable Akshay Kumar into our fold. Akshay brings with him talent, a distinctive charm, his own unique style statement and oodles of success, which, we at Signature, believe to be a true reflection of our brand values. “

    “I am delighted to be a part of the Signature Brand campaign as it wonderfully captures the key facets of a successful man,” said Akshay Kumar. “Like the Signature man in TV campaign, my life is always in the spotlight due the success I have achieved in my profession over the years. Therefore I urge my fans to dream big but to not lose their individuality and leave their own Signature on the world. The results and success will follow.”

  • Nikon’s new TVC celebrates Diwali

    NEW DELHI: Nikon India, a subsidiary of Nikon Corporation, has rolled out a new ad campaign for its Coolpix range.

    With the new TVC, Nikon aims to build awareness about the latest range of Nikon Coolpix features. The TVC is conceptualised by the creative team at K&L Arms India.

    The campaign revolves around Diwali, where Priyanka Chopra is seen celebrating the festival of lights with a group of friends.

    The TVC opens with the pictures of diyas and fireworks while Chopra in her celebratory mood exclaims that she likes the ‘Boom! Brightness and Action‘ that Diwali brings with it.

    As she says this, she captures these festive moments for posterity with her favourite Nikon camera. The premium features of Nikon Coolpix series are also highlighted in the TVC.

    The campaign encompasses TV, Radio, Digital, and ambient media as part of the media plan.

    Nikon has earmarked Rs 1.50 billion for marketing and promotions this fiscal.

  • eBay India rolls out festival marketing campaign

    Mumbai: eBay, an eCommerce marketplace, has unveiled its festive marketing campaign.

    Targeted to 18 – 40 years “value-seeking” shoppers, the campaign is designed to encourage consumers to use eBay India for the variety of great deals available on product categories

    Developed by Law & Kenneth, the campaign is a combination of TV, digital and social mediums to drive awareness and encourage Indians to shop their heart out this festive season to get the best deals online.

    The campaign portrays savvy consumers in real life situations realising they no longer need to shop the old fashioned way and can shop smartly for great deals on eBay India with an assurance of eBay guarantee of 100 per cent satisfaction, else a refund or a replacement. The tag line, “Want it, Get It” continues.

    eBay India CMO Kashyap Vadapalli said, “Our new marketing campaign brings alive the fact that eBay India is the leading shopping destination for savvy online shoppers looking for great deals, offering an unmatched variety of products across categories. We foresee online shopping growing rapidly in India and as pioneers of eCommerce, our campaign aims at instilling consumer confidence, promising the consumer a completely secure & satisfaction-guaranteed experience of getting the product they selected and paid for”.

    The campaign is a series of four TVCs of real life situations. In one ad, a young couple is in a discussion where the husband has his eye on a new DSLR camera and is keen for his wife‘s ‘US Chacha‘ to visit so he gets his hand on the latest model. His savvy wife turns around and challenges him with haven‘t you heard of eBay, you don‘t need to wait for a ‘US Chacha‘ for deals on the latest cameras.

    In another ad, two friends are at a party and one of them envies the other‘s new phone & says he plans to wait for the next edition to launch, so he can get the old model at a great price. His friend again challenges him & says haven‘t you heard of eBay, you will get the best deals on latest phones throughout the year.

    The ads end with Get Deals on eBay India that you can‘t get anywhere else. This is followed by eBay Guarantee and ‘Want it. Get it‘.

  • Yesteryear superstar Rajesh Khanna’s death swings audiences away from GECs to news channels

    MUMBAI: Four decades after Rajesh Khanna ruled over Indian hearts with his romantic brand of movies, the forgotten and lonely superstar warmed up Indian audiences again as he breathed his last at his iconic Aashirwad residence on 18 July.

    Hindi news channels, who covered extensively his death and funeral, lured audiences across demographics to remind them of an era that will never come again. Young audiences who had never seen him before glued to the TV to know more about Bollywood‘s first superstar who created history by giving 21 box-office hits in the six-year period between 1969 and 1974.

    Hindi TV news genre nearly doubled their viewership in the week ended 21 July, making it one of those rare occasions when they ate into the audiences of Hindi general entertainment channels (GECs) who reign over primetime television in India day in and day out with their popular soaps and non-fiction content.

    The ratings for that week went through a big change. The GRPs (gross rating points) of Hindi news channels rose to 126, from 66 a week earlier. This coincided with the dip in Hindi GEC viewership, trimming by 75 points, according to TAM data (HSM, C&S, 4+) provided by the channels.

    Hindi news channels aired a special string of programmes on Khanna who had a fan following in the ‘70s that has not been matched by any Bollywood superstar ever. The man who swung hearts with movies like Anand, Aradhana, Bawarchi and Amar Prem had an almost secluded life later, after a high-profile marriage with Dimple Kapadia that did not last long. The channels showed his life, his movies, his megalomaniac trait and played his romantic songs to allow audiences to go back to history.

    Several leading shows on Hindi GECs lost audience share. The ‘Khanna‘ week, in fact, saw a drop in overall TV viewing.

    Within the GEC genre, Sony Entertainment Television (Set) returned to the No. 2 position after a gap of two months. Set added six GRPs in a week that saw the other leading channels lose theirs. Set’s fiction property Bade Achhe Lagte Hain, the storyline of which took a five-year leap two weeks ago, saw a rise in ratings after a long time. With an average TVR of 4.2, the show has become the second most watched on the Hindi GECs. Star Plus’ Diya Aur Baati Hum leads with a 5.8 TVR.

    Though continuing to lead the genre, Star Plus shed 21 points to end the week with 254 GRPs. Its leading shows like Sathiya Saath Nibhana, Ek Hazaaron Mein Meri Behena Hai and Iss Pyaar Ko kyaa Naam Dun fell below the 3 TVR-mark.

    Meanwhile, Zee TV, which was on a ratings upswing due to shows like Fear Files and DID Lil Masters, lost maximum number of GRPs during the week. The channel shed 32 GRPs as its fiction property Pavitra Rishta and flagship dance reality show DID Lil Masters lost viewership.

    Fear Files, which had opened with 3.8 TVR and was registering an average 3.5+ TVR, dropped to 2.6 TVR. Zee TV ended the week with 221 GRPs and at the third spot among the Hindi GECs.

    Colors too saw a loss of 16 GRPs to close the week with 214 GRPs. Its leading show, Balika Vadhu, fell to a TVR of 3.8.

    Like Set, its sister channel Sab also added six points to register 129 GRPs, while Life OK lost 12 GRPs to record 101 GRPs.

    Sahara One with 42 GRPs (last week 39) remained at the bottom of the heap.

  • Advertising picks up in 2012: Nielsen

    MUMBAI: Advertising spending across television, newspapers, radio, outdoor, Internet and cinema see an increase in the beginning of 2012 compared to last year, according to Nielsen’s quarterly Global AdView Pulse report.

    Though TV continues to attract the majority of ad dollars, Internet advertising sees the biggest increase, with advertisers spending 12.1 per cent more in Q1 2012 than one year prior. During that time, ad spend overall increased 3.1 per cent globally.

    Across the regions, the findings are markedly different as each media has taken root and evolved uniquely.

    Television: Dollars devoted to TV advertising grew 4 per cent in North America, second only to outdoor, and 7.5 per cent in Latin America. In the Middle East and Africa, TV ad spend grew a whopping 33.8 per cent.

    Internet: Online ad spend was a bright spot for the industry, with growth around the globe. Growth was particularly notable in Europe (12.1 per cent), Latin America (31.8 per cent) and the Middle East and Africa (35.2 per cent).

    Print (Magazines and Newspapers): Magazines saw a minor decline compared to last year, but newspapers grew by 3.1 per cent. In Latin America and Asia Pacific, both media grew by 7.6 per cent and 10.3 per cent respectively in Latin America, and 3.6 per cent and 5.4 per cent in Asia Pacific. North America saw nominal declines in print ad spend.

    Radio: Radio saw increases in every region around the globe, including a 2.6 per cent increase in North America and 2.8 per cent in Europe. In emerging markets in Latin America and Middle East and Africa, those increases were much higher. Radio grew 18 per cent in Latin America and 21.1 per cent in the Middle East and Africa.

    Cinema: In the Asia Pacific, cinema grew by 27.1 per cent, offsetting the declines seen in Latin America and the Middle East and Africa.

    Outdoor: Still a nascent industry, outdoor is growing rapidly. In the past quarter, outdoor ad spend increased by 6.4 per cent globally. This included gains of 4.4 per cent in North America, 45.3 per cent in the Middle East and Africa and 21.1 per cent in Asia Pacific. Only Europe experienced a decline.

  • Barclays renews sponsorship deal with Premier League for ?40 mn a season

    MUMBAI: Barclays and the Premier League have agreed a new three-year deal for Barclays to continue as the global title sponsor of the Premier League to 2016.

    The deal, with a value of ?40 million a season to the Premier League, will run for three seasons from 2013/14 to the end of the 2015/16 season.

    The agreement includes the global title sponsorship of the Premier League and exclusive worldwide marketing rights, UK and international TV programme accreditation, extensive advertising rights, match day tickets and hospitality as well as joint community activity.

    Barclays and the Premier League will continue the successful Barclays Asia Trophy tournament and the Barclays Premier League Trophy Tour that will next visit Africa and the USA.

    The Barclays Premier League is broadcast for over 185,000 hours a season reaching 212 territories and over 650 million homes with a cumulative global audience of 4.7 billion.

  • Indian railways advertises heavily on print, TV gets piddly amount

    Indian railways advertises heavily on print, TV gets piddly amount

    NEW DELHI: Indian Railways spent approximately Rs 1.68 billion and Rs 42.9 million on advertising on the print and electronic media respectively during 2010-11.

    Parliament was told today that the amount spent on print media by the Railways during 2008-09 and 2009-10 had been approximately Rs 2.09 billion and Rs 1.58 billion respectively, while the amount spent on electronic media during the same period had been approximately Rs 6.75 million and Rs 36.5 million respectively.

    Indian Railways follows the advertising policy framed by the Directorate of Advertising and Visual Publicity (DAVP) of the Information and Broadcasting Ministry, in respect of selection of media and advertising rates for both print and electronic media.

    Depending upon the requirements of dissemination of information and the availability of funds, Railways release their advertisements, according to Minister of State for Railways KH Muniyappa.