ITV

Tag: TV

  • Dwight Mitch Barns will be new Nielson CEO

    Dwight Mitch Barns will be new Nielson CEO

    MUMBAI: World known media measurements and ratings company Nielson has found a replacement for current CEO David Calhoun who is set to step down on 1 January 2014. Dwight ‘Mitch’ Barns will take over the reins from Calhoun who will take the role of executive chairman. Barns is currently global client service president.

     

    Barns has been in the company from the past 16 years while Calhoun has been CEO since 2006 when he joined the company. Prior to this Calhoun had been with General Electric for 26 years. As exec chairman he will be a guide to Barns and other executives. He will also remain a substantial owner of Nielson equity purchased and earned by him while he was the CEO.

     

    Barns has held positions of Nielson’s US TV ratings business and president of greater China region. Before Nielson, he was with Proctor & Gamble for 12 years. Calhoun helped Nielson turn from a privately held firm to a publicly traded company overseeing its IPO (Initial Public Offer) in 2011.

  • zoOm into the most beautiful women in the Universe

    zoOm into the most beautiful women in the Universe

    MUMBAI: zoOm – India’s No. 1 Bollywood channel, is the biggest platform for glitz, glamour, style and beauty on Indian television. And this November, zoOm is bringing its viewers closer to 86 of the Universe’s most beautiful women with the live and exclusive telecast in India of the Miss Universe 2013 pageant finale from Moscow, Russia.

    Miss Universe, now its 62nd year, is undoubtedly the biggest and most prestigious beauty pageant. This year the Miss Universe telecast will be broadcast in approximately 190 countries and an estimated 1 billion viewers worldwide are expected to tune-in. Thomar Roberts (“MSNBC LIVE”) and former Spice Girl Mel B (“AMERICA’S GOT TALENT”) will be the hosts as Grammy nominated ‘PANIC! AT THE DISCO’ and international recording artist Emin are set to perform on the 9th November broadcast from Moscow, Russ
    ia.

    Speaking about the telecast, Avinash Kaul, Chief Executive Officer – ET NOW, TIMES NOW and zoOm, said, “zoOm has consistently set the benchmark for glamour and glitz and hosting the India telecast of Miss Universe 2013 is a perfect fit with the zoOm brand. The hugely popular Miss Universe pageant will get its biggest platform India in recent times on zoOm, truly enabling the Indian audiences to partake of this spectacular global event.”

    With a robust multi-media marketing plan, zoOm is leaving no stone unturned to promote this prestigious pageant in India. The extensive nationwide marketing campaign will encompass the perfect blend of traditional and new age media. Besides the traditional media matrix of TV, Print, Radio and Outdoor, zoOm is leveraging its dominant Social Media presence to create buzz around the Miss Universe telecast. The first phase of the Social Media campaign on zoOm’s Facebook page and Twitter handle involves rallying support around the Indian contestant – Manasi Moghe. The next phase will see some very interesting pegs designed exclusively for Social Media platforms that will surely generate huge excitement among zoOm’s core youth audience about the Miss Universe finale telecast.

    The Times Group is the official partner of the Miss Universe organisation in India and produces the Miss Diva pageant to pick the official Indian contestant for Miss Universe. 21 year old Manasi Moghe won the title of Miss Diva 2013 to become India’s representative at the Miss Universe 2013 finale. Manasi Moghe, an engineer and model, was born and brought up in Nagpur. This diva is fond of singing, dancing, and music. She oozes with passion as she practices classical dance, and is known to be a good hand on the synthesizer too. Having won beauty pageants in college, this glam girl followed her dream. Known only to a close few, Manasi spends her spare time in school working with blind students and advocating for the betterment of the poor with the Pallottine Youth Forum Social Service Committee.

    Will Manasi join the likes of Sushmita Sen and Lara Dutta who did India proud by bringing home the Miss Universe crown? To find out tune into to the live and exclusive telecast of Miss Universe 2013 on Saturday 9th November, 11 pm onwards only on zoOm – India’s No. 1 Bollywood channel.

    The Miss Universe 2013 telecast on zoOm is presented by Artistry from Amway. Solitaire Partner – Divine Solitaires. Associate sponsors – Streax Hair Colour, Loreal ParisTotal Repair 5, Fogg Fragrance Body Spray and Philips LED. Outdoor Partner – Alakh.

    ZoOm will also air a prime-time repeat of the Miss Universe 2013 telecast on Sunday 10th November, at 8.30 pm.

  • Indias TV NOW selects GrassValley Solutions to launch first HD news channel

    NEW DELHI: The new Malayalam news television channel TV Now is launching a fully-integrated high definition news production using GrassValley.

     

    Operated by the Kerala Chamber of Commerce and Industry, it will deliver programming in high definition to forty million viewers across Kerala. “As the only business consortium to launch a news channel in India, it is important for us to have the most modern technologies in place to reach out to our millions of viewers in a timely and efficient manner”, said TV Now’s Bhagath Chandrashekhar.

     

    TV Now’s new infrastructure will include three GV director non-linear live production systems, the GV STRATUS nonlinear media production tools, nine LDX Flex HD Studio cameras, a Trinix NXT digital video routing switcher, a K2 Summit 3G transmission servicer, EDIUS non-linear editing software, and HD K2 SAN storage. These solutions will enable TV Now to get news to air more quickly and without any interruptions, which is crucial to the smooth running of an operation that airs 24×7.

     

    “With GrassValley’s powerful tool set at our fingertips, we will have an integrated platform that combines production tools and asset management a TV Now so that we can confidently sign-on with state-of-the-art production processes,” said KCCI chairman K N Marzook. “With TV Now, we aim to create an exceptional TV viewing experience and the only way to do that is with superior technology in place”, he added.

     

    “The broadcast market in India is currently going through a period of exciting change and is a vital part of GrassValley’s pathway,” said GrassValley’s Asia Pacific VP Stephen Wong. He said it also marks the first time that GV Director and GV STRATUS will be deployed in India and signifies a powerful step for GrassValley’s presence in India’s growing broadcast market.

  • 24 has attracted youngsters to TV: Anil Kapoor

    24 has attracted youngsters to TV: Anil Kapoor

    KOLKATA: Whether it’s on the social networking sites like Twitter and Facebook, or applauds from the Hollywood counterparts, Anil Kapoor’s Hindi adaptation of the international TV series, 24 has been received quite well.

     

    Basking in the glory of his debut television production, the actor on Wednesday said that the biggest achievement of the thriller is that it has managed to hook youngsters. “The best thing is that youngsters who never used to watch TV are hooked to it. They have something to watch now. Even men have something to watch on TV besides the family soaps. I have heard that women and kids also like it,” said Anil while addressing reporters.

     

    “Usually my family is divided in opinion when it comes to my ventures. There is groupism in my family, but everybody loves 24,” added the 56-year-old, who was last seen in films like Shootout At Wadala and Race 2.

     

    Directed by Abhinay Deo, 24 airs on Colors on Friday and Saturday. In the show, Anil plays the lead role of Jai Singh Rathod, the chief of an anti-terrorist unit. The show captures 24-hours of Rathod’s life where he struggles to prevent the assassination of a prime ministerial candidate and also save his daughter and wife who have been kidnapped by terrorists.

     

    Anil cleared the air about the show being adapted to the big screen saying he had only the rights to the TV format.

     

    When he was quizzed about not foraying on television earlier, Anil said, “I had been offered to judge reality shows, but I didn’t feel good enough. However, with 24, it felt like my calling. I have never been scared of failure and I thought the maximum that could happen was the show wouldn’t work,” he said.

     

    On a lighter note, he expressed how he wanted the master blaster Sachin Tendulkar, who recently announced his retirement plans from Test cricket, to continue playing cricket for the rest of his life. “I wish he could go on and on for life, but Test cricket is a physical sport, and gradually youngsters have to take over. The demands are tough on the body,” he said.

  • TVs Diwali Dhamaka

    TVs Diwali Dhamaka

    This Diwali, there’s enough and more to keep audiences entertained, with television channels set for a firecracker of a weekend.

    At Star TV, the celebrations started on 27 October and will reach a crescendo on 3 November; kicking off with a repeat of Ang Lee’s Oscar-winning film Life of Pi at 1pm, followed by a repeat of Star Diwali at 5pm, and Indian Television Awards 2013 from 9pm.

    Not to be left behind, Zee TV will telecast Diwali Dhamaka on 2 November, 7pm onward.

    The highlights of the show include: the Ram Leela act presented by child participants – Praneet, Zenith, Chinamay, Nihar, Aditya, Tejaswini and Honey – of the reality show India’s best Dramebaaz and DID Lil Masters – Jeet, Om, Shreya, Shalini and Rohan performing on numbers like Lungi Dance from Chennai Express, among others.

    Says ZEEL content head (Hindi GECs) Ajay Bhalwankar: “This year, we will wish our viewers a happy, healthy, prosperous and successful Diwali and New Year with Diwali Dhamaka. It aims to get every member in the family to have a smile on their face with its amazing and diverse line-up of acts. It’s a fitting celebration on the occasion of Diwali with all actors from Zee TV shows presenting performances to give an all new fresh dose of entertainment as the New Year is brought in.”

    Colors will run Diwali tracks across its shows including Balika Vadhu, Sanskaar, Comedy Nights with Kapil and Bigg Boss with actors wishing viewers a happy Diwali.

    Sab TV will telecast SAB Ka Diwali Mela – Andekha, Adbhut, Albela on 1 November, 9 pm onward.  

    The fun show will feature everyone, from the residents of Lapataganj to the courageous cops of Iman Chowki, from Gokuldham Society wasis to Chidiya Ghar’s humble Narayan family.

    Says Sab EVP & business head Anooj Kapoor: “We have always endeavoured to provide entertaining and engaging content to our viewers. This year, our two big initiatives SAB Ki Holi and SAB Ke Anokhe Awards garnered an overwhelming response resulting in high viewership. Continuing with our brand promise, Asli Maaza SAB Ke Saath Aata Hai, we are confident that SAB Ka Diwali Mela will offer our viewers an extravagant celebration that they can enjoy with their families.”

    If you thought GECs were the only ones in the fray, think again.

    Movie channels like MAX have changed their colour palette from 25 October, to be on-air till 9 November.

    1 November will see MAX’s Pataka Weekend with the telecast of Talaash (morning), Bajate Raho (afternoon), Yamla Pagla Deewana (evening) and Robot (prime time).

    2 November will see Bajate Raho (morning), Chak De India (afternoon), Mohabbatein (evening) and Once Upon Ay Time in Mumbaai Dobara (prime time).
    It’s a full plate on 3 November as well with Aashiqui 2 (morning), Rowdy Rathod (afternoon), Band Baaja Baraat (evening) and Dhoom 2 (prime time). 

    MAX aside, Zee Cinema will host the world television premiere of Phata Poster Nikhla Hero at 9 pm on 2 November while UTV Movies will telecast newbies like Race 2, ABCD, Himmatwala and Khiladi 786 while revisiting classics like Sarfarosh, Swarg, Aankhen and more.

    Coming to English movie channels: Movies Now will have blockbuster-packed days, starting 11am, 3 November. Some of the titles include Karate Kid, X-men Last Stand, Rise of the Planet of the Apes and Unknown.

    Zee Studio is ready for its Diwali best with hits like Real Steel, I am number four, Pearl Harbour, Goal II, Pirates of the Caribbean– on Stranger Tides among others.

    From 1-3 November, ‘Studio Dynamites’ will bring action flicks 8 pm onward whereas Diwali day will see ‘Studio Binge’ – a marathon 8 am to 8pm day with five great movies back to back.

    On the digital front, Zee Studio plans to bring its #StudioDynamite campaign, where viewers have to watch out for explosions on their TV screens during the film, decode the message and tweet the correct answer with #StudioDynamite to win prizes.
    If GECs and movie channels are prepping to celebrate the festival of lights, kids’ channels aren’t far behind.

    Hungama TV’s Dusshera to Diwali special started on 14 October and will be on-air till 2 November, with movies including Shinchan Bungle in the Jungle, Luv Kushh and the Ghost Army, P5 – Pandaavas, Impy’s Wonderland and The Incredibles among others.

    Disney meanwhile will have a special episode of Best of Luck Nikki season 3 with the Singh Family on 3 November.

    POGO’s Diwali treat includes movies like Chhota Bheem Aur Ganesh In The Amazing Odyssey!, Kaalia Ke Chele Special, Gol Mol Gongol, Chhota Bheem Dholakpur To Khatmandu, Chatur Chetan and Hanuman & Friends Special every day from 28 October to 3 November at 12 pm.

    Says Turner International India senior director & network head Krishna Desai: “Chhota Bheem and the Shinobi Secret is a brand new special to air on POGO from 3 November at 12pm. This is not it; the channel makes this season absolutely spectacular by giving kids the chance to win amazing prizes by participating in Zabardasti Diwali Contest every day, 10am onward. The prizes include Digi-cams & smart phones.”

    On Cartoon Network, children can watch movies like Kid Krrish, Tom and Jerry in the Wizard of Oz, Oggy ki Olly and Krish Trish Baltiboy: The Battle of Wits, etc every day from 28 October to 3 November at 12pm.

    Adds Desai: “Oggy: I Love India is a brand new special that will premiere on 1 November at 12pm.”

    The Nickelodeon cluster (Nick, Nick Jr./Teen Nick and Sonic) too has a dhamakedar treat lined up for kids, promising a crackling yet safe Diwali.
    Nick will run new episodes of its shows Motu Patlu and Pakdam Pakdai apart from calling Diwali ‘Nickwali’ and bringing its popular Nicktoons together to sing Diwali jingles titled ‘Diwali Fungoli’.

    Like they say, music is the food of life, so play on… music channels too have jumped onto the Diwali bandwagon in a big way.

    9XM has launched a special video based on the concept of ‘light writing’, displaying trails of light in different forms, with a message to boot: ‘This Diwali Light it Up!’

    This apart, one of its animated characters Bheegi Billi will be seen in a new avatar called Billi Don while Bade Chote will open  their special Kaun Karega Bakwaas Season 3.

    “Being the largest music network across India we are constantly finding ways to celebrate music. During this time of the year, the spirit of celebration is at its peak, and doing special programming on our channels is our way of making our viewers feel really special. Just like we light a diya at home, likewise we light up the TV screen to bring on the festivity,” said 9X Media Group senior VP and content head Amar Tidke.

    Coming to Bollywood gossip channels like Zoom, it is ready with a string of new and exciting shows.

    A bevy of Bollywood stars including Sonakshi Sinha, Shahid Kapoor, Jacqueline Fernandez, Imraan Khan, Chitrangada Singh and Vivek Oberoi will grace the Zoom show, Planet Bollywood News, with episodes aired between 1-3 November at 7pm.
    Diwali eve will see the launch of a new show called 100 Crore Club at 8 pm. Starting 1 November, watch out for Zoom’s on-air lead contest called – ‘Watch More. Talk More’ powered by Freecharge. There are mobile free charges worth Rs 1.5 lakh to be won by viewers.

    UTV Stars will telecast special interviews with stars including Aditi Rao Hydari, Prateik Babbar, Tusshar Kapoor, Amrita Rao, Vivek Oberoi, Hrithik Roshan, Kareena Kapoor, Imran Khan, Ranveer Singh and Deepika Padukone.
    On AXN, audiences can catch the all new series of Sherlock, Chosen and So you think you can dance season 10.

    With TV channels all set, the question remains are you ready for the bombarding of programmes.

  • Will Mahabharatham walk the talk?

    Will Mahabharatham walk the talk?

    MUMBAI: Not very long ago, Star Plus launched its magnum opus, Mahabharat, a contemporary retelling of the ancient Indian epic, on a scale never-seen-before and amidst huge fanfare.

     

    Soon after, a dubbed-in-Tamil version of the show named Mahabharatham was aired on 7 October on Star Vijay, Star TV’s Tamil GEC.

     

    Not only did Mahabharatham take over the 7:00 pm slot, earlier reserved for a kids’ show titled 7 C, which was anyway about to end, two weeks prior to the show’s launch, a high decibel marketing campaign comprising TV, radio, digital, on-ground, and to a large extent, outdoor, was undertaken to publicise its arrival.

     

    As part of this endeavour, life-size posters of the show characters were put up across Tamil Nadu; TV celebrities were brought in at the end of every show on Star Vijay to promote the series; monologues were staged on streets to grab attention; and hoardings were put up across 500 locations including Chennai, Madurai, Tiruchirrapalli, Erode and Tirunelveli. A staggering Rs 1 crore – Rs 1.5 crore was spent on the campaign, with separate plans for merchandising during Diwali.

     

    Promotions apart, Star Vijay ensured Seventh Channel Communications did a neat job of the dubbing. “Seventh Channel Communications has dubbed on a 50 episode contract, with each episode costing up to Rs 1 lakh. We have ensured the dubbing is so tight that the lip movements match with the Tamil words the characters are speaking. People were thoroughly impressed with the grandeur on watching the promos. The feedback on production value was positive,” elaborates Star Vijay general manager K Sriram.

     

    Now, with the show well past its launch, Star Vijay faces the big question whether all the investment and effort has been worth the channel’s while.

     

    While there are no clear answers, it is true that the first two weeks of Mahabharatham have garnered 422 and 440 TVTs (average), respectively, and its opening show has got 415 TVTs unlike 7C, which was just about managing 169 TVTs weekly (average). What’s more, close competitor Raj TV’s Sindhu Bhairavi (Uttaran dubbed in Tamil), which airs at the same time (7:00 pm), has garnered only 251 TVTs (average).

     

    As a media planner from Chennai-based Group M puts it: “For Star Vijay, these are good numbers and now – Mahabharatham – for which they did huge promotions, is their best show as well.”

     

    However, the picture is not entirely rosy. Sun TV, another rival, has its own version of Mahabharatham which airs every Sunday morning and garners more TVTs than Star Vijay’s show. To this, the planner only says that it is wrong to compare any other channel with a player like Sun TV which enjoys strong loyalty.

     

    The planner reasons that Tamilians are attached to such shows because they are conservative and dedicated to religious beliefs and that is why epic shows work well down south. At the same time, he is quick to point out it would be best to wait for another week to see if Star Vijay’s Mahabharatham sustains its ratings before taking any call on the show.

     

    In fact, readers may recall that the original Mahabharat (Hindi version on Star Plus) too dropped from 8,445 TVTs to 5,518 TVTs in its second week… So, Star Vijay will have to wait to see the returns of its investment…

  • Tanishqs new campaign by Lowe Lintas celebrates remarriage

    Tanishqs new campaign by Lowe Lintas celebrates remarriage

        
    MUMBAI: Jewellery adds to your celebrations, isn’t it? That is the mantra on which Tanishq is cashing on this wedding season with its new campaign conceptualised by Lowe Lintas.

     

    Tanishq had launched its wedding collection in 2010, and though it has a range of wedding jewellery, it’s not the preferred choice of wedding specific customers. To deal with this setback that it is facing, the brand has introduced a range of wedding jewellery that is a fusion of new age and contemporary design set in age-old Kundan polki, which makes it unique.

     

    The brief given to the creative agency was to establish Tanishq as the ‘differentiated wedding jeweller’.

     

    “Everything about the ad has to reflect the brand as the new-age product. Hence, we came up with a subject like this to make a bold statement talking about the brand which hasn’t been tapped in the past, says Lowe Lintas’ NCD Arun Iyer about the TVC.

     

    The TVC opens with a bride getting ready for her wedding, when a little girl walks up to her and starts interacting with her. The bride and the little girl walk together to the wedding mandap where the little girl goes and sits next to an elderly couple and the pheras start. Alongside, the little girl is shown telling the elderly couple to be a part of the pheras too but is denied. Finally, the little girl calls out to the bride and says “Mama, I also want to go round and round”. The bride shushes her, but the groom, on seeing how sad the little girl is, calls out to the girl and carries her. The couple completes the rest of the pheras with the little girl.

     

    What is catching everyone’s attention is the concept. Another talking point is the ‘dusky’ woman who features in the TVC. “Yes, we know everyone is talking about it, but nothing was done intentionally. The girl suited the role so we got her onboard,” clarifies Iyer.

     

    About the expectations from the campaign, Tanishq senior VP sales and marketing Sandeep Kulahalli says, “We wanted to do something different this time and do something which is usually not done by this category. And maybe, that’s why the camapign has been well recieved by people.”

     

    He adds, “Tanishq as a brand has evolved over the years and this showcases that we arent a ‘traditional’ brand. We show the progressiveness in people’s mind.”

     

    The campaign will be executed on TV, print and OOH.

  • Al Jazeera America set for TWC

    Al Jazeera America set for TWC

    MUMBAI: Time Warner Cable and Bright House Networks are set to begin offering Al Jazeera America to their customers in the coming months, bringing the news network to almost 55 million homes.

     

    The network will roll out on basic digital tiers on the two platforms in markets such as New York City, Los Angeles and Dallas. Time Warner Cable executive VP and chief video and content officer Melinda Witmer said, “Now that the channel is live, we think that it would be of value to our customers and are pleased to make it available.”

     

    Al Jazeera America’s interim CEO Ehab Al Shihabi added: “It has been a pleasure working with TWC over the past few months as their executives evaluated our programming and commitment to fact-based, in depth reporting. We appreciate the vote of confidence that Time Warner Cable and Bright House Networks have given to our brand of unbiased journalism and look forward to working with them as Al Jazeera America continues to grow.”

     

    Time Warner Cable dropped Current TV following its sale to Al Jazeera at the beginning of this year.

  • Yahoo partnering with Samsung to provide latest news and weather reports on TV

    Yahoo partnering with Samsung to provide latest news and weather reports on TV

    MUMBAI: For most of us, TV is part of our everyday lives. Whether you turn it on first thing in the morning when you wake up or prefer to watch it after a long day, it’s one of our most familiar habits. That’s why we’re excited to share that Yahoo is partnering with Samsung to bring our latest news and weather information to your TV screen. Rolling out in select markets around the globe, the “NewsON” panel delivers the latest local news articles, videos and weather to Samsung Smart TV users with the click of a remote.

    Now, when you need instant information about current events, you can click over to “NewsON” for a snapshot of the latest headlines. Once a story gets your interest, click through to see the summary, full article, or streaming news video. Or check the weather with weekly forecasts combined with location and weather based photos from Flickr.

    The “NewsON” panel is available on Samsung Smart TVs in select countries in Asia, Latin America, Africa, and the Middle East. It’s the first product from a new, multi-year partnership to bring more Yahoo content and services to Samsung Smart TVs worldwide. Stay tuned!

  • FTV to hot up things with enhancement agenda in India

    FTV to hot up things with enhancement agenda in India

    MUMBAI: Iconic global fashion broadcaster, Fashion TV, founded by Michel Adam, has new plans on its agenda for India.

    The broadcasting and operations of the channel including programming, licensing & merchandising have been entrusted to Trinity Dreamworks who have extended the revenue and brand management mandates to Helios Media.

    Founder of FashionTV and mastermind behind the global fashion revolution on TV, Michel Adam said, “FTV the brand has been growing from strength to strength across the globe as THE fashion destination be it our broadcast brand or various categories we are into under the “F” brand. With the surge in Indians consuming global brands, it’s only natural that we affirm our presence in the market with renewed vigour”   

    The brand’s commitment to India is underlined by the growing off-air presence. FBars have been successfully entertaining guests in Mumbai and Bengaluru for a few years now, the first ever FResidence in India is progressing rapidly in Pune, with discussions in advanced stages for 40 FCafes around the country in the next 3 years. Apparels and accessories under the FAccessories label are in the pipeline and the FVodka might soon be at a bar near you.

    Commenting on the India programming agenda, Trinity Dreamworks’ Vishal Gurnani said, “The Indian Fashion industry is growing phenomenally. The markets are flooded with the best of brands from all over the world indicating growing awareness and consumption. Fashion TV in India has contributed towards enhancing the viewer’s knowledge and experience in the world of fashion, for over a decade. It is now time for us to enhance positioning of the channel itself so we can continue to satiate the viewer’s increasing love for fashion.”

    On the assignment, Helios Media MD Divya Radhakrishnan said, “Being entrusted to represent and partner the world’s biggest Fashion brand is an appreciation of our ability at Helios to position channels as brands and not commodities. With MTunes HD and FoodFood, we have exhibited how this takes the agenda beyond merely selling inventory. The teams across our offices are ready to offer advertisers the opportunity to associate and integrate with the #1 global Fashion destination.”

    Adding further momentum to the overall vision, Helios Media will undertake the Revenue and Brand Management of FashionTV India. While a team of handpicked media sales experts has been assembled to represent the channel among advertisers and media agencies, another team of Brand specialists will ensure that FashionTV India becomes the single destination for anything that is ‘Fashion’ in India. Covering everything from fashion trends, to glamorous lifestyles and global events, the channel will be the mecca for the swish set of the country and the guide for those aspiring to add a touch of glamour in their lives. If the viewer identifies with the tagline “I Love Fashion”, then this is where they will be found.