Tag: TV

TAM week 18: Star Plus, Life OK only gainers amongst GECs

MUMBAI: TAM’s (Television Audience Measurement) week 18 data for HSM (Hindi Speaking Market) signifies continuous dominance of Star Plus in the GEC segment as the general entertainment channel sat comfortably in both household and individual category with 565 and 239 GRPs respectively.

Second placed Viacom 18’s Colors witnessed a dip in both household and individual category as it registered 458 GRPsand 198 GRPs in respective categories.

Sony Sab and Life OK made headlines in recent past for the close competition between them. However, in week 18, Life OK successfully registered more eyeballs than Sab. With 328 GRPsand 138 GRPs in Household and Individual category respectively Life OK followed Zee TV at the fourth place while decline in ratings pushed Sab to the fifth berth.

Decline was also witnessed in the ratings of newly launched &TV as it secured 113GRPs and 50 GRPs in the respective categories.

Overall in the GEC sector, only Star India’s Life OK and Star Plus managed to secure growth in the ratings while others saw a substantial decline.

TAM ratings for News sector placed CNN – IBN in the pole position over Times Now and NDTV 24/7 in the English News category as per All India data collection. On the other hand, the Hindi category saw clear dominance of AajTak in both household and individual category. ABP and India TV followed AajTak at second and third place respectively in the Hindi Speaking Market.

The sports sector was led by Multi Screen Media’s (MSM) Sony Six with 137 GRPsand 63 GRPs in the household and individual category respectively. Ten Sports and Star Sports 1 followed in the second and third spot.

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May 7, 2015
BARC resolves issue with MIB; Zee gains big in second week ratings

MUMBAI: The Broadcast Audience Research Council (BARC) has resolved its pending issue with the Ministry of Information and Broadcasting (MIB) and has released the second set of television ratings data on schedule.

Early this week, the MIB had sent a letter asking BARC to not release data till it completes its registration formalities.

It may be recalled that BARC released the first set of data on 29 April, 2015 and had scheduled the release of its weekly ratings every Wednesday.

As per the ratings data for Week 17 (25 April – 1 May), there has been no change in the pecking order of the Hindi general entertainment channels (GECs)for HSM, 1L+ HHs.

Star Plus strengthened its leadership position with 518 GRPs, up from 490 GRPs last week. Though Colors witnessed a drop in the viewership, the channel continued its stranglehold on the second spot with 413 GRPs, down from 438 GRPs last week. Life OK sustained its healthy position at number three with 374 GRPs, up from 363 GRPs the previous week.

This week, Zee TV was the most watched channel, adding 40 GRPs and fetched 348 GRPs, up from last week 308 GRPs. However, despite being the biggest gainer in terms of viewership this week, the channel continued to occupy the fourth spot.

At number five, Sab recorded 235 GRPs, down from 259 GRPs last week. Sony Entertainment Television (SET) continued to ride at the bottom of the chart with 221 GRPs, down from 234 GRPs. Last but not the least, &TV at number seven, noted 99 GRPs, down from 107 GRPs.

May 6, 2015
TAM week 17 proves damp squib for channels, Pal & Epic see marginal gain

MUMBAI: On 28 April, the existing ratings body TAM (Television Audience Measurement) released its first data for Hindi general entertainment channels (GECs), indicating the disparity between household and individual data in the HSM without LC1 markets.

Today, the measurement body released its week 17 data (19 – 25 April, 2015) on household and individual level in the HSM without LC1 markets.

The new TAM data doesn’t spell good news for Hindi GECs as all the channels witnessed a drop in viewership.

Continuing with its numero uno position, Star Plus led the chart with 549 GRPs, down from 634 GRPs on a household level. On an individual level, it scored 227 GRPs as compared to 261 GRPs in week 16.

On a household level, Colors occupied the second spot with 471 GRPs, down from 484 GRPs. On an individual level, the channel observed a marginal drop from 204 GRPs to 202 GRPs in week 17.

Zee TV too lost some eyeballs and sat at the third slot with 368 GRPs, down from 399 GRPs on a household level and 161 GRPs, down from 172 GRPs on an individual level.

Life OK was at the fourth position with 314 GRPs, down from 338 GRPs on a household level and garnered 128 GRPs, down from 134 GRPs on an individual level.

On a household level, Sab secured at number five noted 278 GRPs, down from 299 GRPs and 127 GRPs, down from 137 GRPs on an individual level.

Amongst the old players, Sony stood at the bottom of the chart with 247 GRPs, down from 259 GRPs on a household level and with a marginal difference on an individual level scored 111 GRPs, down from 113 GRPs.

&TV too dropped from 121 GRPs to 119 GRPs on a household level but remained stable at 51 GRPs on an individual level.

Sony Pal was the only channel to see a gain and registered 49 GRPs, up from 46 GRPs on a household level and delivered 23 GRPs, up from 20 GRPs on an individual level.

Epic too witnessed an upward swing and recorded 15 GRPs, up from 11 GRPs on a household level and 6 GRPs, up from 4 GRPs on an individual level.

April 30, 2015
&TV to launch global singing reality show ‘The Voice’ in June

MUMBAI: Zee Entertainment Enterprises Ltd’s (Zeel) new Hindi general entertainment (GEC) channel &TV is all set to air the Indian edition of the internationalsinging reality show The Voice.

Owned by Talpa Media, the format is touted as one of the most successful and groundbreaking vocal competitions across the globe.

With 60 local productions entertaining audiences in more than 180 countries and over 500 million viewers around the world, The Voice is produced and adapted by Endemol in India and is slated to go on air this June.

The Voice is the purest form of a singing reality show where the contestants are chosen through blind auditions, only on the basis of their voice and not appearance. For an unprecedented show like this, the channel has roped in mentors like Himesh Reshammiya, Mika, Shaan and Sunidhi Chauhan.

Talking about the format, &TV business head Rajesh Iyer said, “We are excited to present viewers with The Voice, a show, which is already a global sensation as one of our biggest non-fiction offerings. The show takes a unique route in its selection process and focuses on quality of talent, which differentiates the format. For the first edition, we have a formidable panel of coaches that includes country’s best musicians that will mentor new talent.”

Talpa Global managing director Maarten Meijs added, “We are very pleased to be collaborating with &TV to bring The Voice to India. The format has proven to be such a global hit that we’re fully confident viewers in India will also sit up and take notice.”

April 30, 2015
BARC India rolls out debut television ratings data

MUMBAI: The Indian broadcast industry finally has a new ratings system as Broadcast Audience Research Council (BARC) India rolled out its debut television ratings data today (29 April, 2015).

According to data sourced from BARC subscribers of week 16 (18 April – 24 April, which is the first week for BARC data) for CS 4+, HSM markets, general entertainment channel (GEC) Star Plus led the chart with 495 GRPs followed by Colors with 441 GRPs.

In week 16, Zee TV’s loss was Life OK’s gain. Life OK grabbed the third spot with 366 GRPs while Zee TV dropped to the fourth position with 311 GRPs.

Sab stood at the fifth position with 262 GRPs, leaving Sony Entertainment Television (SET) at the bottom rung of the ladder with 234 GRPs.

On the other hand, &TV reported 107 GRPs, whereas Sony Pal garnered 40 GRPs.

April 29, 2015
Life OK and Sony the only gainers in week 16

MUMBAI: It was a ‘cold’ week for Hindi general entertainment channels (GECs) with most of the channels witnessing a drop in its viewership. In week 16 of TAM TV ratings, Life OK and Sony Entertainment Television (SET) were the only gainers.

Life OK moves back to the fourth position with 288,556 GVTs, up from 287,837 GVTs. Despite a rise, Sony continues to stay put at the bottom position with 231,751 GVTs, up from 221,219 GVTs.

Amongst the newbies, &TV too saw a significant growth and recorded 98,588 GVTs, up from 88,321 GVTs.

Talking about the losers, Star Plus continued to lead the chart with 545,047 GVTs, down from 601,567 GVTs. Colors continued its stability at number two with 404,374 GVTs, down from 409,767 GVTs.

Zee TV, at number three, registered 377,939 GVTs, down from 388,914 GVTs, whereas Sab stayed happy at number five with 271,638 GVTs, down from 295,542 GVTs.

April 24, 2015
TAM TV Ratings: Sab moves to fourth position as Life OK topples

MUMBAI: Amidst speculations of a ratings dark period, the weekly TAM TV ratings have been rolled out. While Star Plus continues to rule the ratings ladder in week 15 of TAM TV ratings, the channel has seen a significant drop in its ratings along with the others.

Star Plus in week 15 of TAM TV ratings scored 601567 GVTs down from the 633437 GVTs it recorded in week 14.

Colors continues its strong hold at number two, even though it fell by 6719 GVTs in week 15 recording 409767 GVTs. The channel had received 416486 GVTs in the previous week.

Positioned third, Zee TV registered 388914 GVTS, down from 405532 GVTs in week 14.

Multi Screen Media’s comedy channel Sab has seen an improvement, as it jumped to the fourth position in the rankings chart. The channel bagged 295542 GVTs, down from 325559 GVTs that it scored in week 14.

Life OK, on the fifth position, recorded 287837 GVTs in week 15, down from 301685 GVTs in week 14.

Sony Entertainment Television (SET), even with the new show launches has not been able to regain its position. The channel fell by 13918 GVTs managing 221219 GVTs in week 15 as compared to the 235137 GVTs in week 14.

Last, but not the least, the new entrant in the Hindi general entertainment space &TV saw a marginal dip in its ratings. The channel bagged 88321 GVTs in week 15 compared to the 92563 GVTs in the previous week.

April 17, 2015
Mother Dairy focuses on east; eyes Rs 7,000 crore biz by FY16

KOLKATA: Mother Dairy, a wholly-owned subsidiary of the National Dairy Development Board, which launched its dairy whitener, under the ‘Dailycious’ brand in Kolkata, is expecting volumes to go up and cross the Rs 100 crore mark following the new launch. At present, the company reports about Rs 30 crore business annually from its dairy business in the east.

Additionally, the company is looking at an overall organisational business of nearly Rs 7,000 crore by the end of this financial year (2015-16), up from Rs 6,300 crore reported last year. The company is expecting a growth rate of around 11 per cent in the current fiscal.

“At Mother Dairy, it has been our constant endeavour to offer exceptional value to consumers, and this has been the core of our products. Carrying on the same ethos, the dairy whitener is being launched under the Dailycious brand. It will be made available through a wide network of distribution channels of nearly 10,000 outlets, including retail and model retail formats across the region,” said Mother Dairy business head (dairy products) Subhashis Basu.

The company plans to penetrate in the eastern and north-eastern states through the category by offering the product at lower price points compared to other existing players. It has chosen the eastern states to launch the product as this zone is milk-deficient and consumes it in big scale, he hinted.

The company has lined up similar rollout plans for other cities and important markets across the country. The dairy whitener market is pegged at Rs 2,000 crore with east and the north east markets accounting for 50 per cent of the total, he said.

Initially, besides West Bengal, Dailycious would be launched in the North East, Bihar, Odhisha and Kerala, he said. “Whitener products will be manufactured from our new plant at Etawah in Uttar Pradesh, where we have made an investment in excess of Rs 150 crore,” Basu added.

The eastern states contribute to 45 per cent of the total market, said Basu. According to him, the company is eyeing a five per cent market share by this fiscal. The products will be available from 14 April.

Basu also informed that dairy products like fresh milk, ice cream, butter milk and lassi among others, contributes to about 80 per cent of the company’s total revenue.

April 15, 2015
&TV replaces Shah Rukh Khan’s show with two new fiction dailies

MUMBAI: The newest Hindi general entertainment channel (GEC) from the Zee Entertainment Enterprises Ltd’s (Zeel) stable &TV has strengthened its fiction line-up with the launch of two new dailies, which will replace the Shah Rukh Khan hosted finite show India Poochega: Sabse Shaana Kaun?

The new shows are Dilli Wali Thakur Gurls and Badii Devrani, which will go on air from 30 March. While Dilli Wali Thakur Gurls will be aired from Monday to Friday at 9 pm, Badii Devrani will air at 10 pm.

&TV business head Rajesh Iyer said, “Within three weeks, India Poochega: Sabse Shaana Kaun? has reached out to 32 million viewers in the slot. Being a familiar primetime slot, our endeavor was to offer something equally entertaining and engaging to sustain the interest. Both the shows – Dilli Wali Thakur Gurls at 9 pm and Badii Devrani at 9.30 pm promise viewers two versatile family dramas that are a reflection of today’s modern day society and how relationships stand the test of time.”

Dilli Wali Thakur Gurls produced by Cinevistas is based on Anuja Chauhan’s novel Those Pricey Thakur Girls. Set in Delhi, the show presents the story of the Thakurs – Justice LN Thakur, his wife – Mamta and their five eccentric daughters – Anji, Binny, Dabbu, Chandu and Eshu.

On the other hand, Badii Devrani is produced by Shashi Sumeet Productions and has original concept and storyline by Beyond Dreams Entertainment. The show is set against the backdrop of Kolkata is the story of an unusual arranged marriage between an older woman (Reeti) and a younger boy (Vibhor).

March 30, 2015
&TV to commission locally produced content for UK audience

MUMBAI: Zee Entertainment Enterprises Limited’s (Zeel) new Hindi general entertainment channel (GEC), which is slated to launch in the UK on 6 April, 2015, will be looking at airing locally produced content.

The channel said that it plans to commission locally produced content, which is relevant for its audience base in the UK.

Zee TV, which completed 20 years in Europe, saw actor Shah Rukh Khan along with the channel’s executives launching &TV in the UK at a special gala.

The celebration was attended by Zeel MD and CEO Punit Goenka and &TV business head Rajesh Iyer.

Talking about his long lasting relationship with Zee, Khan said that he was thrilled to officially launch the new channel along with Goenka.

Commenting on the 20 years celebration, Goenka said, “We are proud to be a medium through, which Indians living abroad have stayed connected to their roots back home all these years and we will continue to entertain and engage audiences with a unique blend of high-quality and innovative programming.”

Speaking about &TV’s launch in the UK, Goenka said, “&TV will offer a more substantial viewing experience to an audience that is always seeking fresh and relevant content. We are certain that with the launch of &TV, we will capitalize on further such opportunities to build a robust entertainment bouquet and march ahead towards achieving the global ambitions set for the company. Finally, we are so proud to be working with Shah Rukh Khan on our flagship show India Poochega – Sabse Shaana Kaun. Mr Khan has poured his heart and soul into the show and we know it will bring great joy to our European audiences.”

Zee Europe CEO Neeraj Dhingra added, “Zee TV has been a pioneer in bringing great Asian entertainment to the UK and fostering the cultural ties with India. We are certain that with the launch of the contemporary channel &TV, these ties will strengthen. The channel promises multi-dimensional content and a strong line-up of entertainment and reality shows, and we are beyond excited to have Khan as the host of our flagship entertainment programme. We are certain that the audience will enjoy seeing a different side of their superstar.”

&TV unveiled a range of its weekday programming at the event namely Razia Sultan, Begusarai, Gangaa, Bhabi Ji Ghar Par Hai and Bhaghyalakshmi. The channel’s weekend shows include Killer Karaoke – Atka Toh Latkah and Tujhse Naaraz Nahi Zindagi.

March 27, 2015