ITV

Tag: TV

  • &TV to experiment with socio-mytho genre with ‘Santoshi Maa’

    &TV to experiment with socio-mytho genre with ‘Santoshi Maa’

    MUMBAI: Spreading its wings across genres, the newest Hindi general entertainment channel (GEC) from the Zee Entertainment Enterprises stable – &TV is all set to experiment with the socio-mythological genre. The channel will soon be launching its first series in the genre titled Santoshi Maa.

    According to information available with Indiantelevision.com, the show is being produced by Rashmi Sharma Telefilms, which is known for popular fictions series like Bhagyalakshmi (&TV), Swaragini and Sasuraal Simar Ka (Colors) and Saath Nibhaana Saathiya (Star Plus).

    The channel has roped in veteran actress Aruna Irani, a popular face on &TV, for the show’s promo, which aired on prime time on 28 September.

    The promo features Irani as a successful superstar who has achieved fame, luxury and wealth, but is still seeking inner fulfillment and peace. The promo sees her delivering the line, “I have achieved everything in life but not satisfaction.”

    In recent years, Indian television has seen many mythological series dominating the prime time on Hindi GECs. Shows like Mahabharat, Santakmochan Mahabali Hanuman, Devo Ke Dev Mahadev and Surya Putra Karn are some of the shows that have managed to grab eyeballs on the small screen. What’s more, given the popularity of the genre in India, last year also witnessed the launch of a separate channel – The Epic Channel, which airs original content in the Indian history, folklore and mythology space.

    Santoshi Maa’s launch date on &TV has not yet been revealed by the channel.

  • TAM week 38: Colors eclipses Star Plus to capture No. 1 slot

    TAM week 38: Colors eclipses Star Plus to capture No. 1 slot

    MUMBAI: Colors has been slowly but steadily strengthening its position on the ratings chart. In week 38 of TAM Media Research data, Colors has managed to eclipse reigning Hindi general entertainment channel (GEC) Star Plus to capture the number 1 slot on an individual level.

     

    Leading the Hindi GEC pack, Colors garnered 237 GRPs against the 232 GRPs in week 37. On the other hand, Star Plus witnessed a downfall and grabbed the second position with 222 GRPs in week 38 as against 230 GRPs in the previous week.

     

    Zee TV at number three saw a fall in its ratings. The channel had registered 156 GRPs in week 37, which went down to 152 GRPs in week 38.

     

    In the fourth spot stood Sab, which recorded 124 GRPs, followed by Life OK with 123 GRPs in the fifth position. Sony Entertainment Television further declined in ratings and was seen at the sixth position with 87 GRPs.

     

    &TV came in seventh with 57 GRPs in week 38 as against 59 GRPs in week 37.

     

    Star Plus’ prime time show Yeh Hai Mohabbatein led the chart in top five programs on Hindi GECs with 4.05 TVR. On the other hand, Zee TV’s Kumkum Bhagya, which was perched on the top slot for the last two weeks, was down to number two with 3.6 TVR. This was followed by Colors’ Swaragini in the third position with 3.63 TVR, Meri Aashiqui Tum Se Hi in the fourth place with 3.44 TVR and Sasural Simar Ka in the fifth slot with 3.41 TVR.

  • Air China launches live TV streaming in flights

    Air China launches live TV streaming in flights

    NEW DELHI: Air China has launched its first in-flight live television broadcast by streaming pictures showing Beijing’s huge military parade that marked the 70th anniversary of the end of the Second World War.

     

    The live broadcast was shown on the Air China aircraft’s TV screens as well as on passengers’ mobiles.

     

    Passengers were able to watch the live broadcast thanks to the satellite TV service provided on the flight, or on their own mobile devices, including tablets and smart phones, which were connected to the plane’s entertainment system, China News Service reported.

     

    Air China said it hoped to mark the occasion with live streaming of the parade to symbolise the “end of an era” when Chinese airlines were unable to broadcast live television.

     

    In partnership with the China’s civil aviation authority, government broadcasting authorities and satellite networks, Air China said it has carried out research and testing for more than a year before making the breakthrough with its in-flight broadcast equipment.

     

    The airline said that in the future passengers would be able to access state TV broadcasts and a variety of provincial-level TV shows on flights.

     

    Many airlines abroad, including those in Europe and the US, have been offering live TV broadcasts streamed via satellite TV, satellite and in-flight Wi-fi for several years.

  • TAM Week 37: Star Plus retains top slot; Colors gains max GRPs

    TAM Week 37: Star Plus retains top slot; Colors gains max GRPs

    MUMBAI: While Star Plus held on to its lead position in Hindi general entertainment channels (GECs) category in week 37 for HSM(including LC1) according to TAM Media Research data, in terms of GRPs, it was Colors that saw a maximum gain.

     

    Colors gained 21 GRPs in week 37, whereas Star Plus added 13 GRPs over last week.

     

    Maintaining its top position, Star Plus garnered 223 GRPs in week 37 as against 210 GRPs in week 36 followed by Colors in the second slot with 219 GRPs in comparison to 198 GRPs in last week.

     

    Zee TV saw a marginal downfall in ratings but secured its third position with 159 GRPs followed by Sab in the fourth slot with 118 GRPs. On the other hand, with 111 GRPs Life OK stayed at number fifth position.

     

    Sony Entertainment Television, in sixth slot totted 100 GRPs, whereas &TV grabbed seventh berth with 53 GRPs.

     

    Overall, the Hindi GEC genre saw a gain of 30 GRPs in week 37.

  • &TV hops on to StarHub platform in Singapore

    &TV hops on to StarHub platform in Singapore

    MUMBAI: Zee Entertainment Enterprises’ newest Hindi general entertainment channel (GEC) &TV will launch on Singapore’s StarHub platform.

     

    From 16 September onwards, &TV will be available on StarHub TV’s Channel 165. To enable customers to view the channel on-the-go and across multiple devices, &TV will also be made available on StarHub Go, StarHub’s online streaming service.

     

    At launch, viewers will be able to catch content such as Agent Raghav – Crime Branch, a fast paced crime-mystery thriller;Bhabi Ji Ghar Par Hai!, a comedy television series, Deal or No Deal, a game-show that revolves around the opening of a set of numbered briefcases and Gangaa, an inspiring story of a child widow.

     

    “Zee Entertainment is one of India’s top entertainment companies, so  we are delighted to introduce &TV to our viewers, adding yet another quality Zee channel into our Hindi lineup. We are confident that &TV will be a breath of fresh air and delight our viewers with its exciting and contemporary content,” said StarHub head of media business unit Lee Soo Hui.

     

    Zee TV senior vice president – international business Tripta Singh added, “&TV focuses on young and edgy story-telling that preserves traditional Indian values at the same time. We are certain that the programme line-up of &TV will be welcomed by Indian viewers in Singapore. The launch of &TV takes the number of Zee channels on StarHub TV to six, augmenting our leadership in the Indian entertainment industry.”

     

    To enable customers to sample the channel, &TV will be available for a month-long free preview from 9 am on 16 September to 12 pm on 16 October via StarHub TV and StarHub Go. Additionally, StarHub TV customers can subscribe to &TV as an a la carte channel at $8.56 (including GST) per month through Instant Buy via the blue button on their remote control, or sign up for Manoranjan Pack at a monthly subscription of $25.90. Both the subscribers of &TV and Manoranjan Pack will be able to view this channel via StarHub Go.

     

    Manoranjan Pack comprises seven other Indian channels such as Zee TV, Zee TV HD, Zee News, Colors, Life OK, SET Asia and Star Plus.

  • TAM TV Ratings: Star Plus gains in week 36

    TAM TV Ratings: Star Plus gains in week 36

    MUMBAI: After witnessing continuous drop in ratings for a few weeks, Hindi general entertainment channel (GEC) Star Plus has registered a rise in the week 36 of TAM TV ratings. 

     

    Maintaining its top spot, Star Plus garnered 218 GRPs as against the 211 GRPs in week 35.

     

    With no change in the rankings, Colors remained at the second spot with 210 GRPs as against the 208 GRPs it registered the previous week.

     

    Zee TV at number three saw a hike in its ratings. The channel while had registered 148 GRPs in week 35, went up to 158 GRPs in week 36.

     

    Sab at the fourth spot recorded 131 GRPs, followed by Life OK with 108 GRPs. Sony Entertainment Television with 102 GRPs stayed at number six.

     

    &TV acquired the seventh position with 58 GRPs as against 56 GRPs in week 35.

     

    Amongst the top five programmes were Zee TV’s prime time show Kumkum Bhagya which led the chart with 4.09 TVR followed by Colors’ prime time show Meri Aashiqui Tum Se Hi  in the second slot with 3.75 TVR. In the third and fourth slot were Colors’ Swaragini and Chakrawartin Ashoka Samarat with 3.57 TVR and 3.29 TVR respectively.  Star Plus’ Yeh Hai Mohabbatein grabbed the fifth position with 3.25 TVR.

     

  • &TV backs new weekend shows with digital innovations

    &TV backs new weekend shows with digital innovations

    MUMBAI: For the launch of its two new weekend properties Deal Or No Deal and Agent Raghav -Crime Branch, Hindi general entertainment channel (GEC) – &TV has designed a ground swell of activities across every medium.

    For the fast paced crime mystery thriller – Agent Raghav – Crime Branch, the channel has gone beyond the traditional marketing mediums and invested in an innovative manner on digital platforms for the show. The channel has extended the show as an audio book, making it one of the first Indian television shows to explore this medium. This 30 minute long, gripping, action packed crime and mystery thriller audiobook has exclusive stories beyond the show like – I Hate You Neha, which is available for free download on &TV’s official website. 

    Additionally, &TV also launched a contemporary virtual game developed specially for the show to further engage viewers through mobile and web. To play the Agent Raghav online game, viewers can visit the link – www.andtv.com/argame. Alternatively, the game can also be downloaded on Android phones via the Google Play store. The game encourages gamers to use their observational and visualising skills to find hidden clues at every level. The difficulty would steadily increase along the course of the game and the users would be able to unlock levels only if they succeed in previous levels.

    Furthermore, Agent Raghav – Crime Branch also features in Diamond Comics, solving a mystery murder case in his unique style. Gauging the popularity of radio shows in Indian households, the channel has integrated the show with Neelesh Mishra’s radio show and created an engrossing narrative of Agent Raghav’s crime solving story. The idea was to get listeners to visualise and recreate the scene in their minds before arriving at a conclusion just like the protagonist. 

    The channel also deployed a well-designed out of home (OOH) strategy for its game show Deal Or No Deal hosted by actor Ronit Roy. The show saw a unique representation with branded briefcases stationed atop the conveyor belts in Mumbai’s domestic airport thereby setting the context with the audience – to expect the unexpected! Another interesting innovation was the 3D rendition of the Deal Or No Deal concept displayed on a billboard that attracted a lot of attention.

    With power-packed creatives, &TV has no doubt presented a potpourri of drama and excitement through its marketing communication for its new weekend line up.

  • TAM week 35: Sab only gainer as other Hindi GECs see a dip

    TAM week 35: Sab only gainer as other Hindi GECs see a dip

    MUMBAI: In week 35 of TAM Media Research ratings, Hindi general entertainment channel (GEC) Sab was the only gainer in the genre. Other Hindi GECs including Star Plus, Colors, Zee TV, Sony and others witnessed a dip in the ratings.

     

    This is the third week wherein Star Plus witnessed a fall in ratings, scoring 211 GRPs, as against the 236 GRPs it bagged in week 34. However, the channel maintained its top slot. Colors with 208 GRPs stands at the second slot. The channel in week 34 had recorded 221 GRPs.

     

    In the third slot, Zee TV witnessed a marginal decrease. The channel recorded 148 GRPs in week 35 as against 156 GRPs in week 34.

     

    Sab, at the fourth spot, was the only gainer in week 35 and garnered 130 GRPs in comparison to week 34 where the channel recorded 127 GRPs.

     

    Life OK secured fifth position with 116 GRPs in week 35, while Sony Entertainment Television and &TV managed to hold the sixth and seventh position with 101 GRPs and 56 GRPs respectively.

     

    Amongst the top five shows for the week were Zee TV’s Kumkum Bhaygya that secured the fist position with 3.8 TVRs followed by Colors’ Meri Aashiqui Tum Se Hi with 3.7 TVRs in second slot. The channels’ another prime time show Swaragini grabbed the third spot with 3.63 TVRs.  In fourth position was Star Plus’ Ye Hai Mohabbatein which registered 3.28 TVRs while Colors’ Sasural Simar Ka managed to grab the fifth berth with 3.11 TVRs.          

  • TAM ratings: Star Plus’ ratings loss is Colors’ gain

    TAM ratings: Star Plus’ ratings loss is Colors’ gain

    MUMBAI: Star Plus, which has been at the top of the ladder, has witnessed a downfall over the last two weeks. In week 34 of TAM TV Ratings, Star Plus saw further downfall and bagged 236 GRPs against 241 GRPs in week 33.    

     

    In second slot, Colors TV topped the ratings chart with 221 GRPs as compared to last week’s 219 GRPs. Other Hindi general entertainment channels (GECs) namely Zee TV and Sab with 156 GRPs and 127 GRPs stood at the third and fourth slot respectively.

     

    On the other hand, Life OK and Sony Entertainment Television in the fifth and sixth slots saw a marginal increase and gained 126 GRPs and 115 GRPs respectively in week 34. &TV in the seventh slot bagged 59 GRPs.

     

    Amongst the top rated shows, Zee TV’s prime time offering Kumkum Bhagya bagged the first position with 4.48 TVRs in week 34 followed by Star Plus’s Ye Hai Mohabbatein in second slot with 3.62 TVRs.  Colors’s Swaragini managed to secure its third position with 3.41 TVRs. Star Plus’s Yeh Rishta Kya Kehlata Hai and Diya Aur Baati Hum grabbed 3.38 TVRs and 3.36 TVRs respectively in week 34.     

  • &TV ropes in multiple sponsors for two new weekend shows

    &TV ropes in multiple sponsors for two new weekend shows

    MUMBAI: &TV has roped in multiple sponsors for two new shows Deal or No Deal and Agent Raghav – Crime Branch, which are slated to go on air from 5 September.

    SnapDeal has come on board as the title sponsor of the game show Deal or No Deal, powered by PayU Money and supported by Syska Total Security. On the other hand, Agent Raghav is co-powered by Quick Heal Gadget Securance and Quikr Cars.

    As was reported earlier by Indiantelevision.com, &TV plans to ramp up its weekend programming starting 5 September with the family game show Deal Or No Deal in 8 pm slot and the crime thriller Agent Raghav – Crime Branch in the 9 pm slot.

    &TV business head Rajesh Iyer said, “Launch of Deal or No Deal opens up a new time slot of 8:00 pm for weekend viewing on &TV and Agent Raghav – Crime Branch will be replacing The Voice India which has established a loyal viewership. While Deal or No Deal as a format has been experimented with in the past, our approach is new and we are confident that the viewers will enjoy this show. Ronit as a host was our first choice. The kind of connect he has with the audience is immense and I am sure this will only encourage weekend viewing. Agent Raghav – Crime Branch marks our foray into the crime-mystery genre and we believe there is a considerable amount of appetite for the same.”

    To be aired twice a week, the show will be launched with a bank of 26 episodes for 13 weeks.

    Speaking to Indiantelevision.com, Endemol Shine India managing director and CEO Deepak Dhar said, “Deal Or No Deal is a hugely popular format internationally and has been aired in almost 130 countries. The show did fantastic in its time and it’s a classic game show of ours. So we are bringing it back in a different avatar – a game, which you can play with your family. Last time it was played with 25 models, this time it will be played with 26 friends and family.”

    With a contemporary look and international appeal, Agent Raghav – Crime Branch is the channel’s entry into the crime genre with popular actor Sharad Kelkar in a completely different avatar – that of Agent Raghav Sinha. Talking about the same, Iyer said, “With Agent Raghav – Crime Branch, we have aimed to present an intelligent crime and mystery series with sleek execution, fresh look that is designed for the Hindi GEC audience.”

    Commenting on commercial advertising, Madison Media COO Karthik Lakshminarayan said, “Deal Or No Deal is a tested format and has done well but the audience has moved on from then. It’s a dated show and it will be interesting to see its quote. As for Agent Raghav, I’m told it is on the lines of an international detective show and I’m sure it’s bound to do very well as it’s exciting.”