Tag: TV

  • Colors Kannada to launch three primetime shows; earmarks Rs 3 crore for marketing

    Colors Kannada to launch three primetime shows; earmarks Rs 3 crore for marketing

    MUMBAI: With a view to up the entertainment quotient in the prime time band of 9 – 10 pm, the leader in the Kannada general entertainment channels’ space, Colors Kannada is planning to launch three new shows in February.

    The channel has earmarked a budget of Rs 3 crore on the marketing campaign of all three shows.

    While the two fiction shows are titled Om Shakti Om Shanti and Manedevru and will go on air on 8 February, the channel will also launch the second season of the non-fiction show Super Minute on 13 February.

    The channel has brought on board Emami as the co-powered by sponsor for the game show Super Minute season 2, whereas Manedevru is powered by GRB. The channel is in advance stages of negotiations with a brand for Om Shakti Om Shanti.

    Super Minute season 2 will be hosted by Kannada actor Ganesh. The show, which is an adaptation of the international format Minute To Win, will be aired every Saturday and Sunday at 9 pm.

    Om Shakti Om Shanti will be aired from Monday – Friday at 9 pm and tells the saga of revenge, whereas Manedevru produced by Kannada actor Power Star Punit Rajkumar will occupy the 9.30 pm slot on the channel. The show depicts the tale of Janaki, a na?ve simple girl from a quaint village who is offered the hand of an NRI in marriage but destiny seems to deal her another hand altogether.

    Colors Kannada business head Parameshwara Gundkal said, “We understand the wants of the Kannadiga viewers’ heart and mind… From getting Ganesh to host the much loved Super Minute to building an ensemble cast and weaving an intriguing plot for our fiction dailies, Colors Kannada strives to push the envelope by offering its viewers compelling content that keeps them glued to their TV screens daily. Our three new shows promise to entertain our loyal viewers in the 9 – 10 pm primetime band throughout the week.”

    Speaking to Indiantelevision.com Colors Kannada, Colors Bangla and Colors Odiya project head Ravish Kumar added, “Super Minute season 2 returns with double the entertainment and double the fun. The idea behind adapting the show from an international game Minute To Win was to come up with light hearted games, where everyone in the family will enjoy and play together. The idea was to build a family connection.”

    Last year Super Minute witnessed one common man facing off with a celebrity to win the prize money. However in the new season there will be a new twist, where seven contestants will battle against each other in the first stage. These contestants will be from different walks of life and the winners from amongst the seven will get a chance to play in the second stage with the celebrity. With each game that the common man and the celebrity play, the money in the tree will be scaled up and the final reward will be then given to the common man. The format is owned by Endemol Shine and the show will run for 12-13 weeks.

    Colors Kannada will promote the three new shows through radio and television targeting news channels like TV9 in big way. Apart from this, the shows will be promoted via the outdoor medium through hoardings in Karnataka. The channel is also targeting close to 30 lakh people through SMS blast. Super Minute season 2 will also be promoted in print through a half page ad in Vijay Vani magazine. The channel will also take to social media to touch a chunk of the audience.

    Speaking on the channel’s leadership position in the Broadcast Audience Research Council (BARC) India ratings data, Kumar opined that being the number one channel was great but staying in the position was difficult. “In order to stay in the lead, one needs to have great strategies. Our strategy is to satisfy our consumers by experimenting and innovating with new content, which will be entertaining for the audience. Furthermore, we will continue to give viewers a great mix of reality content – both in Indian and international formats. Our motive is to bring the best for our audiences.”

  • Colors Kannada to launch three primetime shows; earmarks Rs 3 crore for marketing

    Colors Kannada to launch three primetime shows; earmarks Rs 3 crore for marketing

    MUMBAI: With a view to up the entertainment quotient in the prime time band of 9 – 10 pm, the leader in the Kannada general entertainment channels’ space, Colors Kannada is planning to launch three new shows in February.

    The channel has earmarked a budget of Rs 3 crore on the marketing campaign of all three shows.

    While the two fiction shows are titled Om Shakti Om Shanti and Manedevru and will go on air on 8 February, the channel will also launch the second season of the non-fiction show Super Minute on 13 February.

    The channel has brought on board Emami as the co-powered by sponsor for the game show Super Minute season 2, whereas Manedevru is powered by GRB. The channel is in advance stages of negotiations with a brand for Om Shakti Om Shanti.

    Super Minute season 2 will be hosted by Kannada actor Ganesh. The show, which is an adaptation of the international format Minute To Win, will be aired every Saturday and Sunday at 9 pm.

    Om Shakti Om Shanti will be aired from Monday – Friday at 9 pm and tells the saga of revenge, whereas Manedevru produced by Kannada actor Power Star Punit Rajkumar will occupy the 9.30 pm slot on the channel. The show depicts the tale of Janaki, a na?ve simple girl from a quaint village who is offered the hand of an NRI in marriage but destiny seems to deal her another hand altogether.

    Colors Kannada business head Parameshwara Gundkal said, “We understand the wants of the Kannadiga viewers’ heart and mind… From getting Ganesh to host the much loved Super Minute to building an ensemble cast and weaving an intriguing plot for our fiction dailies, Colors Kannada strives to push the envelope by offering its viewers compelling content that keeps them glued to their TV screens daily. Our three new shows promise to entertain our loyal viewers in the 9 – 10 pm primetime band throughout the week.”

    Speaking to Indiantelevision.com Colors Kannada, Colors Bangla and Colors Odiya project head Ravish Kumar added, “Super Minute season 2 returns with double the entertainment and double the fun. The idea behind adapting the show from an international game Minute To Win was to come up with light hearted games, where everyone in the family will enjoy and play together. The idea was to build a family connection.”

    Last year Super Minute witnessed one common man facing off with a celebrity to win the prize money. However in the new season there will be a new twist, where seven contestants will battle against each other in the first stage. These contestants will be from different walks of life and the winners from amongst the seven will get a chance to play in the second stage with the celebrity. With each game that the common man and the celebrity play, the money in the tree will be scaled up and the final reward will be then given to the common man. The format is owned by Endemol Shine and the show will run for 12-13 weeks.

    Colors Kannada will promote the three new shows through radio and television targeting news channels like TV9 in big way. Apart from this, the shows will be promoted via the outdoor medium through hoardings in Karnataka. The channel is also targeting close to 30 lakh people through SMS blast. Super Minute season 2 will also be promoted in print through a half page ad in Vijay Vani magazine. The channel will also take to social media to touch a chunk of the audience.

    Speaking on the channel’s leadership position in the Broadcast Audience Research Council (BARC) India ratings data, Kumar opined that being the number one channel was great but staying in the position was difficult. “In order to stay in the lead, one needs to have great strategies. Our strategy is to satisfy our consumers by experimenting and innovating with new content, which will be entertaining for the audience. Furthermore, we will continue to give viewers a great mix of reality content – both in Indian and international formats. Our motive is to bring the best for our audiences.”

  • Zuckerberg Media open to broadcast and production partners in India

    Zuckerberg Media open to broadcast and production partners in India

    MUMBAI: Indian original content providers and production houses better perk up their ears, for Zuckerberg Media, headed by ex Facebook marketing honcho and ace television content producer Randi Zuckerberg is looking east and her next destination for exploring partnership is none other than India. In an interview with Economic Times Randi has shared her interest in entering the indian content market with an aim to create television shows for kids.

    Already set to come out with a kids show this year, Zuckerberg opens invitation for Indian broadcasters for partnering with them to launch new shows for the indian audience.

    “We have a children’s TV show coming up this fall. If there are broadcast partner opportunities in India or Indian media companies that are creating original content then we would love to partner with them. Though we have no plans to set up an office in India at present,” she adds.

    This not only opens up  options for Indian broadcasters to air shows from  international productions  but also for content creators to partner with Zuckerberg Media and produce shows together.

    With how kids entertainment shaped up last year and the ongoing trends, the key emphasis being original home grown kids shows, partnering with local production houses and content creators becomes more vital for the Zuckerberg Media, to stay relevant to the market.

    Founder and CEO of boutique marketing firm  and production Zuckerberg Media,  Randi Zuckerberg  working with high profile organizations and Fortune 500 companies such as The Clinton Global Initiative, Cirque du Soleil, Conde Nast, and PayPal.

    Pointing out that their reach isn’t limited to television, Zuckerberg further adds  how important it is for kids content creators to be medium fluid when developing a show for the tech savvy gen z.

    “We create digital content and we are across media, that’s TV, digital networks, mobile. When you’re talking about programming for children, they access shows on mobiles and tablets anytime, anywhere.”

    Being  conditioned to the world standards of content creation and familiar with the digital space as well, Zuckerberg Media might be just what web and mobile  creators were waiting for.

    With these big hints dropped,  one has to wonder which of the key broadcasting players catering to Indian kids entertainment  will ink a deal with the international production house first.

  • Zuckerberg Media open to broadcast and production partners in India

    Zuckerberg Media open to broadcast and production partners in India

    MUMBAI: Indian original content providers and production houses better perk up their ears, for Zuckerberg Media, headed by ex Facebook marketing honcho and ace television content producer Randi Zuckerberg is looking east and her next destination for exploring partnership is none other than India. In an interview with Economic Times Randi has shared her interest in entering the indian content market with an aim to create television shows for kids.

    Already set to come out with a kids show this year, Zuckerberg opens invitation for Indian broadcasters for partnering with them to launch new shows for the indian audience.

    “We have a children’s TV show coming up this fall. If there are broadcast partner opportunities in India or Indian media companies that are creating original content then we would love to partner with them. Though we have no plans to set up an office in India at present,” she adds.

    This not only opens up  options for Indian broadcasters to air shows from  international productions  but also for content creators to partner with Zuckerberg Media and produce shows together.

    With how kids entertainment shaped up last year and the ongoing trends, the key emphasis being original home grown kids shows, partnering with local production houses and content creators becomes more vital for the Zuckerberg Media, to stay relevant to the market.

    Founder and CEO of boutique marketing firm  and production Zuckerberg Media,  Randi Zuckerberg  working with high profile organizations and Fortune 500 companies such as The Clinton Global Initiative, Cirque du Soleil, Conde Nast, and PayPal.

    Pointing out that their reach isn’t limited to television, Zuckerberg further adds  how important it is for kids content creators to be medium fluid when developing a show for the tech savvy gen z.

    “We create digital content and we are across media, that’s TV, digital networks, mobile. When you’re talking about programming for children, they access shows on mobiles and tablets anytime, anywhere.”

    Being  conditioned to the world standards of content creation and familiar with the digital space as well, Zuckerberg Media might be just what web and mobile  creators were waiting for.

    With these big hints dropped,  one has to wonder which of the key broadcasting players catering to Indian kids entertainment  will ink a deal with the international production house first.

  • Section 377: Films, TV, Online and LGBT content

    Section 377: Films, TV, Online and LGBT content

    MUMBAI: Ten years ago most Indians probably did not know what Section 377  of the Indian Penal Code was all about. But the lobbing around that it has received since then has made it a common-as-garden word in the country today.

    It dates back to 1860 and it criminalises  “voluntarily carnal intercourse against the order of nature (by) any man, woman or animal.” Under it, any member of the already marginalised lesbian, gay, bisexual, transgender (LGBT) community could be sent to jail.

    In 2009, in keeping with the rising LGBT voices, it was declared unconstitutional by the Delhi High Court. Four years later, that decision was overturned by the Supreme Court, which said that its amendment or annulment should be the prerogative of the parliament, not the judiciary. Then on 2 February, 2016, a three-member bench of the Supreme Court said that a five-member bench would review afresh all the petitions that had been filed with it. A decision that was met with resounding applause by an estimated three million publicly declared Indian LGBTs (the number would be higher if one were to consider those who prefer to keep their sexual preferences private).

    Indiantelevision.com decided to take a dekko at how TV channels and other audiovisual media have dealt with those who prefer the same gender.

    Indian news channels have on the whole been objective, giving both sides – those favouring gay and bisexual rights and those against – an equal platform to air their views. Some English news channels have however taken an advocacy position for them. India’s first transgender news anchor Padmini Prakash made her debut on Tamil television recently. A few years ago, India’s first transgender television talk show hostess Rose Venkatesh was seen on Ipapdikku Rose on Star Vijay.

    Hindi GECs on the whole have caricatured and forced stereotypes on audiences – whether it was ‘Maddy’ in Jassi Jaisi Koi Nahi or characters in Pyaar Kii Yeh Ek Kahani. On the unscripted front, cross dressing male actors on various comedy shows have parodied the third gender. Recently, MTV India was bold enough to air an episode of The Big F titled ‘I Kissed A Girl,’ which featured two young girls’ desire for each other and also the first lesbian kiss on Indian television.

    TV audiences either did not watch the episode or thought it was okay for girls to make out and fall in love with each other because no complaints to the Broadcasting Content Complaints Council (BCCC) were announced at least till the time of writing this story. However, a few months back viewers objected to an episode of Grey’s Anatomy featuring a homosexual encounter and complained against the broadcaster Star World to the BCCC. They however have kept mum when episodes of American series like Orange is the New Black, Lost Girl, Orphan Black, Faking It, and How to Get Away with Murder aired, featuring steamy and risqué scenes between members of the same sex.

    “Though TV has tried to experiment with LGBT content, shows like Maryada… Lekin Kab Tak, which dealt with matured relationship between two married gay men, need to come back to the idiot box,” says Sridhar Rangayan, who directed many a Hindi TV series before setting up Solaris Pictures, which makes films with a special focus on queer subjects.

    Rangayan has also been the festival director of the Kashish Mumbai-International Queer Film Festival. This year’s edition, which is to be held from 25 to 29 May 2016, will take a look at the LGBT community in a larger way. “Love is not just romantic love but is also different shades of love. We are bringing in more regional and Indian films this year. We are going to encourage more parents, friends and colleagues to attend this festival,” adds Rangayan.

    Talking about the representation that the community gets in today’s society in India he further adds, “There is a need for happy, affirmative and positive stories or at least a normal portrayal of them. What bothers me and is sickening is this entire image of them taken as caricatures. Shows like Comedy Circus or Comedy Nights with Kapil (now off air) ridicule them and the way they are conceptualised is gross. I don’t know why they can’t have actual transgender actors coming in which can make it look more real for people to watch them.”

    “I don’t think a subject or work or genre works independently. It goes hand-in-hand. In such a scenario, producers need to be sensitive about not using the characters in the show as caricatures just for the sake of it,” expresses Monozygotic co-founder Rajiv Ram. “I also believe that we should watch our sense of humour. Jokes are being cracked on other communities as well, which is not a problem. The problem is the lack of acceptance, knowledge, sensitivity and the mindset of the people in the society.”

    Rangayan believes that Indian TV production houses have been progressive and have been open to deal with stories around various subjects (including those targeting the LGBT community) but the fear of governmental, legal and societal retribution has made them tread cautiously. “The same applies to actors, broadcasters and the entire TV fraternity. We all are just waiting for that spark from the government,” he adds.

    Whether there will be a backlash or not will be tested in the not too distant future. If the gossip rags are to be believed, veteran actor Anil Kapoor has expressed his interest to adapt the American sitcom Modern Family (featuring gay characters as two of the main protagonists) for Indian television.

    “We look for great stories wherever they come from. I believe there are great stories within the gay and lesbian community just like any other and we do seek to tell them within the confines of what is permitted by broadcasting regulations and sensibility. In our youth series Kaisi Yeh Yaarian, we explored stories in this space and told them well and were also well received,” says BBC Worldwide India MD and creative head Myleeta Aga.

    Industry professionals say shows will pass muster as long as certain criterion are kept in mind.

    “The content should comply with the internal decency standards of the regulatory board and the government,” says AXN and Sony Pix business head Saurabh Yagnik.

    “The characters need to be interesting and universal, and the stories need not be written from the western mindset. They need to have an Indian context,” says Sunshine Productions founder Sudhir Sharma. “If you are creating something, which is not relevant to the Indian audiences or from the Indian culture’s point of view, such content will be difficult to digest. I think the government will have an issue only if we get into some edgy controversial topics.”

    Media and creative professionals say the winds of change have been blowing in other mediums and will continue to do so. Hindi cinema, for instance. Films like Margarita with a Straw and Aligarh have gone an inch forward in spreading the right message about the community. Other films like Dostana, Fire, Bomgay, My Brother Nikhil, Honeymoon Travels Pvt Ltd, etc, have portrayed characters partially related to those preferring same sex or from the third gender.

    Online is one medium, which is going to see a flood of LGBT content flowing. Badmshiyaan director recently shared the promo of his soon to be launched series titled All About Section 377. The web series consists of eight episodes produced by Weirdoze and The Creative Gypsy. It features Gulshan Nain, Ankit Bhatia, Mustafa Shaikh and Amit Khanna himself. 

    Yash Raj Films’ youth banner Y-Films has also got into the fray when it launched the music video of India’s first transgender band named 6-pack band. The video features its first song titled as ‘Hum Hai Happy,’ which is a cover version of Pharell Williams’ song, ‘Happy.’

    ALT Entertainment – a Balaji Telefilms company – is believed to be incubating ambitions to launch many a web series targeting LGBT subjects for its soon to be launched OTT platform.

    Khanna echoed many an Indian’s thought at the launch of his web series promo when he said, “The existence of Section 377 itself is frightening. How does someone else get to decide how, when and who, one should love? Basically the right of ‘freedom of choice’ isn’t legal anymore…”

    That is something the five member  Supreme Court bench will have to really ponder on.

  • Section 377: Films, TV, Online and LGBT content

    Section 377: Films, TV, Online and LGBT content

    MUMBAI: Ten years ago most Indians probably did not know what Section 377  of the Indian Penal Code was all about. But the lobbing around that it has received since then has made it a common-as-garden word in the country today.

    It dates back to 1860 and it criminalises  “voluntarily carnal intercourse against the order of nature (by) any man, woman or animal.” Under it, any member of the already marginalised lesbian, gay, bisexual, transgender (LGBT) community could be sent to jail.

    In 2009, in keeping with the rising LGBT voices, it was declared unconstitutional by the Delhi High Court. Four years later, that decision was overturned by the Supreme Court, which said that its amendment or annulment should be the prerogative of the parliament, not the judiciary. Then on 2 February, 2016, a three-member bench of the Supreme Court said that a five-member bench would review afresh all the petitions that had been filed with it. A decision that was met with resounding applause by an estimated three million publicly declared Indian LGBTs (the number would be higher if one were to consider those who prefer to keep their sexual preferences private).

    Indiantelevision.com decided to take a dekko at how TV channels and other audiovisual media have dealt with those who prefer the same gender.

    Indian news channels have on the whole been objective, giving both sides – those favouring gay and bisexual rights and those against – an equal platform to air their views. Some English news channels have however taken an advocacy position for them. India’s first transgender news anchor Padmini Prakash made her debut on Tamil television recently. A few years ago, India’s first transgender television talk show hostess Rose Venkatesh was seen on Ipapdikku Rose on Star Vijay.

    Hindi GECs on the whole have caricatured and forced stereotypes on audiences – whether it was ‘Maddy’ in Jassi Jaisi Koi Nahi or characters in Pyaar Kii Yeh Ek Kahani. On the unscripted front, cross dressing male actors on various comedy shows have parodied the third gender. Recently, MTV India was bold enough to air an episode of The Big F titled ‘I Kissed A Girl,’ which featured two young girls’ desire for each other and also the first lesbian kiss on Indian television.

    TV audiences either did not watch the episode or thought it was okay for girls to make out and fall in love with each other because no complaints to the Broadcasting Content Complaints Council (BCCC) were announced at least till the time of writing this story. However, a few months back viewers objected to an episode of Grey’s Anatomy featuring a homosexual encounter and complained against the broadcaster Star World to the BCCC. They however have kept mum when episodes of American series like Orange is the New Black, Lost Girl, Orphan Black, Faking It, and How to Get Away with Murder aired, featuring steamy and risqué scenes between members of the same sex.

    “Though TV has tried to experiment with LGBT content, shows like Maryada… Lekin Kab Tak, which dealt with matured relationship between two married gay men, need to come back to the idiot box,” says Sridhar Rangayan, who directed many a Hindi TV series before setting up Solaris Pictures, which makes films with a special focus on queer subjects.

    Rangayan has also been the festival director of the Kashish Mumbai-International Queer Film Festival. This year’s edition, which is to be held from 25 to 29 May 2016, will take a look at the LGBT community in a larger way. “Love is not just romantic love but is also different shades of love. We are bringing in more regional and Indian films this year. We are going to encourage more parents, friends and colleagues to attend this festival,” adds Rangayan.

    Talking about the representation that the community gets in today’s society in India he further adds, “There is a need for happy, affirmative and positive stories or at least a normal portrayal of them. What bothers me and is sickening is this entire image of them taken as caricatures. Shows like Comedy Circus or Comedy Nights with Kapil (now off air) ridicule them and the way they are conceptualised is gross. I don’t know why they can’t have actual transgender actors coming in which can make it look more real for people to watch them.”

    “I don’t think a subject or work or genre works independently. It goes hand-in-hand. In such a scenario, producers need to be sensitive about not using the characters in the show as caricatures just for the sake of it,” expresses Monozygotic co-founder Rajiv Ram. “I also believe that we should watch our sense of humour. Jokes are being cracked on other communities as well, which is not a problem. The problem is the lack of acceptance, knowledge, sensitivity and the mindset of the people in the society.”

    Rangayan believes that Indian TV production houses have been progressive and have been open to deal with stories around various subjects (including those targeting the LGBT community) but the fear of governmental, legal and societal retribution has made them tread cautiously. “The same applies to actors, broadcasters and the entire TV fraternity. We all are just waiting for that spark from the government,” he adds.

    Whether there will be a backlash or not will be tested in the not too distant future. If the gossip rags are to be believed, veteran actor Anil Kapoor has expressed his interest to adapt the American sitcom Modern Family (featuring gay characters as two of the main protagonists) for Indian television.

    “We look for great stories wherever they come from. I believe there are great stories within the gay and lesbian community just like any other and we do seek to tell them within the confines of what is permitted by broadcasting regulations and sensibility. In our youth series Kaisi Yeh Yaarian, we explored stories in this space and told them well and were also well received,” says BBC Worldwide India MD and creative head Myleeta Aga.

    Industry professionals say shows will pass muster as long as certain criterion are kept in mind.

    “The content should comply with the internal decency standards of the regulatory board and the government,” says AXN and Sony Pix business head Saurabh Yagnik.

    “The characters need to be interesting and universal, and the stories need not be written from the western mindset. They need to have an Indian context,” says Sunshine Productions founder Sudhir Sharma. “If you are creating something, which is not relevant to the Indian audiences or from the Indian culture’s point of view, such content will be difficult to digest. I think the government will have an issue only if we get into some edgy controversial topics.”

    Media and creative professionals say the winds of change have been blowing in other mediums and will continue to do so. Hindi cinema, for instance. Films like Margarita with a Straw and Aligarh have gone an inch forward in spreading the right message about the community. Other films like Dostana, Fire, Bomgay, My Brother Nikhil, Honeymoon Travels Pvt Ltd, etc, have portrayed characters partially related to those preferring same sex or from the third gender.

    Online is one medium, which is going to see a flood of LGBT content flowing. Badmshiyaan director recently shared the promo of his soon to be launched series titled All About Section 377. The web series consists of eight episodes produced by Weirdoze and The Creative Gypsy. It features Gulshan Nain, Ankit Bhatia, Mustafa Shaikh and Amit Khanna himself. 

    Yash Raj Films’ youth banner Y-Films has also got into the fray when it launched the music video of India’s first transgender band named 6-pack band. The video features its first song titled as ‘Hum Hai Happy,’ which is a cover version of Pharell Williams’ song, ‘Happy.’

    ALT Entertainment – a Balaji Telefilms company – is believed to be incubating ambitions to launch many a web series targeting LGBT subjects for its soon to be launched OTT platform.

    Khanna echoed many an Indian’s thought at the launch of his web series promo when he said, “The existence of Section 377 itself is frightening. How does someone else get to decide how, when and who, one should love? Basically the right of ‘freedom of choice’ isn’t legal anymore…”

    That is something the five member  Supreme Court bench will have to really ponder on.

  • Netflix’s Hastings expects linear TV to diminish like landlines have

    Netflix’s Hastings expects linear TV to diminish like landlines have

    MUMBAI: Do you know what’s driving Netflix as it continues on its mad rapid expansion around the globe? Well, CEO Reed Hastings gave some insights to German TV anchor Claus Keiber in an interview to Digital Life Design (DLD) station recently. Hastings indicated that he believed that linear television is on the brink of extinction.

     “It has been a breakthrough for 50 years and has enabled consumers to watch movies at their own comfort rather than going to a theater,” he said. “However, today people want to watch content on different screens. There used to be a lack of diversity and of different voices during the era when the three major networks dominated the entertainment space in the US. Today, consumers want to make it personalized with updated and improved applications which are the aspects of internet TV. Eventually, these new forms will replace the linear television TV just like fixed lines were by mobile phones.”

    When asked if the linear TV will manage to retain a viewership niche, he agreed, saying that “there is always a tendency to romance the past.”
     

    He rued the fact that internet TV has no authoritative voice, but that shortcoming is more than made up by the fact that it is a platform which offers a broader diversity including more opinions and experimental content.

    “Every technology has its losses and gains. These days, anyone can produce and can also have a television network”, added the IT engineer. “Linear TV networks are adapting and putting their content out on the Internet. The other international networks might also convert themselves into internet networks.”

    Netflix’s big challenges going ahead – after its recent expansion into 130 countries – are producing locally in the markets it has launched, getting the right price points for consumers and finally getting a leg in to China. Hastings revealed that the company is already in talks with local partners as well as government departments to get a license.

    “We need to be patient. Apple took six years from 2005 to 2011 in negotiating and binding relationships in China before launching their I-phone. We are looking forward to a decade where Chinese middle class would want to embrace the content that we provide”, he pointed out.  “Currently, bloggers in China think that House of Cards is a documentary on the US.”

  • Netflix’s Hastings expects linear TV to diminish like landlines have

    Netflix’s Hastings expects linear TV to diminish like landlines have

    MUMBAI: Do you know what’s driving Netflix as it continues on its mad rapid expansion around the globe? Well, CEO Reed Hastings gave some insights to German TV anchor Claus Keiber in an interview to Digital Life Design (DLD) station recently. Hastings indicated that he believed that linear television is on the brink of extinction.

     “It has been a breakthrough for 50 years and has enabled consumers to watch movies at their own comfort rather than going to a theater,” he said. “However, today people want to watch content on different screens. There used to be a lack of diversity and of different voices during the era when the three major networks dominated the entertainment space in the US. Today, consumers want to make it personalized with updated and improved applications which are the aspects of internet TV. Eventually, these new forms will replace the linear television TV just like fixed lines were by mobile phones.”

    When asked if the linear TV will manage to retain a viewership niche, he agreed, saying that “there is always a tendency to romance the past.”
     

    He rued the fact that internet TV has no authoritative voice, but that shortcoming is more than made up by the fact that it is a platform which offers a broader diversity including more opinions and experimental content.

    “Every technology has its losses and gains. These days, anyone can produce and can also have a television network”, added the IT engineer. “Linear TV networks are adapting and putting their content out on the Internet. The other international networks might also convert themselves into internet networks.”

    Netflix’s big challenges going ahead – after its recent expansion into 130 countries – are producing locally in the markets it has launched, getting the right price points for consumers and finally getting a leg in to China. Hastings revealed that the company is already in talks with local partners as well as government departments to get a license.

    “We need to be patient. Apple took six years from 2005 to 2011 in negotiating and binding relationships in China before launching their I-phone. We are looking forward to a decade where Chinese middle class would want to embrace the content that we provide”, he pointed out.  “Currently, bloggers in China think that House of Cards is a documentary on the US.”

  • GroupM Malaysia signs up for Kantar’s TV measurement system

    GroupM Malaysia signs up for Kantar’s TV measurement system

    MUMBAI: GroupM Malaysia has subscribed to Kantar Media’s Dynamic Television Audience Measurement (DTAM) service, which is the new television currency for measuring the habits of Pay TV viewers in Malaysia.

     

    The agreement comes into effect immediately and gives GroupM’s clients access to the system for their 2016 TV planning and buying requirements on Pay TV. The DTAM measurement system was launched in Malaysia in 2015 and was available to media agencies on a free trial basis until December. The system measures viewing behaviour using Return-Path-Data technology (RPD), first introduced by Kantar Media in Europe in 2005 and which has since been implemented in America, Africa, Europe and other parts of Asia Pacific.

     

    DTAM offers granular information on HD channels and time-shifted viewing – both rapidly increasing viewing trends in Malaysia.

     

    “Our agency teams successfully trialled the DTAM system last year, testing the metric to ensure it meets the needs of our clients and learning how to mine the data to obtain the most comprehensive insights into audience viewing,” said GroupM Malaysia CEO Girish Menon.

     

    “Kantar Media’s proven experience in adopting RPD technology has proven to be more effective for multi-channel networks like Astro and will add greater insight to supplement the existing traditional measurement already in the country,” he added.

     

    “We’re delighted that GroupM Malaysia have recognised the benefits of DTAM to ensure their clients have the best possible insight to inform their media planning and buying decisions,” said Kantar Media Asia Pacific managing director  Nick Burfitt. “Our experience in audience measurement across over 50 markets worldwide will mean that GroupM and their advertiser clients will benefit from best-in- class technology and measurement to inform their decisions both now and in the future.”

  • GroupM Malaysia signs up for Kantar’s TV measurement system

    GroupM Malaysia signs up for Kantar’s TV measurement system

    MUMBAI: GroupM Malaysia has subscribed to Kantar Media’s Dynamic Television Audience Measurement (DTAM) service, which is the new television currency for measuring the habits of Pay TV viewers in Malaysia.

     

    The agreement comes into effect immediately and gives GroupM’s clients access to the system for their 2016 TV planning and buying requirements on Pay TV. The DTAM measurement system was launched in Malaysia in 2015 and was available to media agencies on a free trial basis until December. The system measures viewing behaviour using Return-Path-Data technology (RPD), first introduced by Kantar Media in Europe in 2005 and which has since been implemented in America, Africa, Europe and other parts of Asia Pacific.

     

    DTAM offers granular information on HD channels and time-shifted viewing – both rapidly increasing viewing trends in Malaysia.

     

    “Our agency teams successfully trialled the DTAM system last year, testing the metric to ensure it meets the needs of our clients and learning how to mine the data to obtain the most comprehensive insights into audience viewing,” said GroupM Malaysia CEO Girish Menon.

     

    “Kantar Media’s proven experience in adopting RPD technology has proven to be more effective for multi-channel networks like Astro and will add greater insight to supplement the existing traditional measurement already in the country,” he added.

     

    “We’re delighted that GroupM Malaysia have recognised the benefits of DTAM to ensure their clients have the best possible insight to inform their media planning and buying decisions,” said Kantar Media Asia Pacific managing director  Nick Burfitt. “Our experience in audience measurement across over 50 markets worldwide will mean that GroupM and their advertiser clients will benefit from best-in- class technology and measurement to inform their decisions both now and in the future.”