Tag: TV

Zindagi expands programming duration; to launch HD, bi-lingual feed

MUMBAI: Zee Le Zindagi. Hindi general entertainment channel (GEC) from the Zee Entertainment Enterprises Limited (Zeel), Zindagi, positioned itself as a premium Hindi-Urdu channel.

Launched in 2014 as the channel for broadcasting short-run programming, it is now expanding the duration of programmes from 26 episodes to 96 episodes. “One of the learnings we had is that people need time to connect with the characters and storyline. Earlier, we tried to the cater audience with less number of episodes but it didn’t work out well, but it will never be three or four years long shows,” says ZEEL chief business officer Sunil Buch.

The channel has also changed its slogan from ‘Jode Dilo ko’ to ‘Yeh Lamha Hi Hai Zindagi.’

Starting on 3 October, the channel is introducing a new line-up. The new shows include a light-hearted Turkish drama, Little Lord, three Indian originals that push societal thinking including Sunjoy Wadhwa’s Sphere Origins’ ‘TV Ke Uss Par’, ‘Khwaabon Ki Zamin Par’ by Anupam Kher’s Actor Prepares and ‘Agar Tum Saath Ho’ by Gulshan Sachdeva’s Film & Shots. Bringing different cultures together is a co-production with Geo TV titled, ‘Teri Meri Jodi.’ Also, Zindagi’s blockbuster Turkish drama Fatmagul will continue to entertain viewers.

Buch adds, “Zindagi was launched with the promise of bringing the best shows from across the world to the Indian television screens. Our compelling content has always been our calling card. A thought-leader in premium entertainment with a distinct character, Zindagi presents finite world stories with bold narratives which unveil universal emotions. The Alpha Club numbers give us resounding encouragement that we are on the right path of providing premium entertainment. What sets the channel apart is its consistent commitment to show real, vibrant, and premium world stories.”

Hand-picked stories from India, Turkey, Spain, Italy, Pakistan, Latin America and Korea will now be available on Zindagi.

The channel is also planning to launch the HD feed. “We are waiting for the licensing process to be completed. For our bi-lingual premium audiences, Zindagi will soon be available on a dual feed of Hindi and English,” he informs.

The channel’s positioning ’Yeh Lamha Hi Hai Zindagi’ mirrors the essence of the word ‘Zindagi.’ Anywhere in the world, life is a finite progression of moments and it’s important that we live each and every one of them. There is no sense in doing rewind – play and lose our today, our moment, in the quest of analyzing / living in the past. That’s the top line of the channel, literally. Again a departure from traditional base lines associated with most brands/channels and true to the thought leader grain of Zindagi,” adds Buch.

Unparalleled creativity and innovation will be a part of the robust marketing campaign designed to deliver across all traditional and digital mediums about Zindagi. The channel’s campaign will be initiated with a simple yet thought-provoking catchphrase ‘#ZindagiKehtiHai’ that is designed to create conversation around our life, our Zindagi.

#ZindagiKehtiHai will dip in the currency of the world happenings and reflect the sentiments of people as they voice their views on everything that affects their lives. There will be a high impact roadblock across Zee network of 33 channels on 30 September. Engaging campaigns that will empower audiences will be visible across print, TV, DTH, digital, cinema, mobile and OOH. The publicity campaign will build advocacy through unique experiences that evoke the brand proposition and mirror the viewer’ premium lifestyles.

September 20, 2016
Zindagi expands programming duration; to launch HD, bi-lingual feed

MUMBAI: Zee Le Zindagi. Hindi general entertainment channel (GEC) from the Zee Entertainment Enterprises Limited (Zeel), Zindagi, positioned itself as a premium Hindi-Urdu channel.

Launched in 2014 as the channel for broadcasting short-run programming, it is now expanding the duration of programmes from 26 episodes to 96 episodes. “One of the learnings we had is that people need time to connect with the characters and storyline. Earlier, we tried to the cater audience with less number of episodes but it didn’t work out well, but it will never be three or four years long shows,” says ZEEL chief business officer Sunil Buch.

The channel has also changed its slogan from ‘Jode Dilo ko’ to ‘Yeh Lamha Hi Hai Zindagi.’

Starting on 3 October, the channel is introducing a new line-up. The new shows include a light-hearted Turkish drama, Little Lord, three Indian originals that push societal thinking including Sunjoy Wadhwa’s Sphere Origins’ ‘TV Ke Uss Par’, ‘Khwaabon Ki Zamin Par’ by Anupam Kher’s Actor Prepares and ‘Agar Tum Saath Ho’ by Gulshan Sachdeva’s Film & Shots. Bringing different cultures together is a co-production with Geo TV titled, ‘Teri Meri Jodi.’ Also, Zindagi’s blockbuster Turkish drama Fatmagul will continue to entertain viewers.

Buch adds, “Zindagi was launched with the promise of bringing the best shows from across the world to the Indian television screens. Our compelling content has always been our calling card. A thought-leader in premium entertainment with a distinct character, Zindagi presents finite world stories with bold narratives which unveil universal emotions. The Alpha Club numbers give us resounding encouragement that we are on the right path of providing premium entertainment. What sets the channel apart is its consistent commitment to show real, vibrant, and premium world stories.”

Hand-picked stories from India, Turkey, Spain, Italy, Pakistan, Latin America and Korea will now be available on Zindagi.

The channel is also planning to launch the HD feed. “We are waiting for the licensing process to be completed. For our bi-lingual premium audiences, Zindagi will soon be available on a dual feed of Hindi and English,” he informs.

The channel’s positioning ’Yeh Lamha Hi Hai Zindagi’ mirrors the essence of the word ‘Zindagi.’ Anywhere in the world, life is a finite progression of moments and it’s important that we live each and every one of them. There is no sense in doing rewind – play and lose our today, our moment, in the quest of analyzing / living in the past. That’s the top line of the channel, literally. Again a departure from traditional base lines associated with most brands/channels and true to the thought leader grain of Zindagi,” adds Buch.

Unparalleled creativity and innovation will be a part of the robust marketing campaign designed to deliver across all traditional and digital mediums about Zindagi. The channel’s campaign will be initiated with a simple yet thought-provoking catchphrase ‘#ZindagiKehtiHai’ that is designed to create conversation around our life, our Zindagi.

#ZindagiKehtiHai will dip in the currency of the world happenings and reflect the sentiments of people as they voice their views on everything that affects their lives. There will be a high impact roadblock across Zee network of 33 channels on 30 September. Engaging campaigns that will empower audiences will be visible across print, TV, DTH, digital, cinema, mobile and OOH. The publicity campaign will build advocacy through unique experiences that evoke the brand proposition and mirror the viewer’ premium lifestyles.

September 20, 2016
Disney plays Fun Indiagames with Den

MUMBAI: Indian Cable Television Distribution Company Den Network Limited and Disney India’s gaming arm Indiagames have launched ‘Fun Games,’ a subscription based gaming service. The service will offer a range of exciting games from the catalogue of Indiagames branded titles.

Den Networks CEO SN Sharma said, “Disney India is to launch exciting games for kids under the name of Den Fun Games.’’

Further, he emphasized, “At Den, we give the best value for money by using the most advanced technology.”

“Today, MSOs reach out to major population in India and, by collaborating with Den, we are able to popularize our gaming content amongst them,” said Disney India – interactive, VP and head, Sameer Ganapathy.

Den’s Fun Games offers three games which will be refreshed regularly for players to acquire new skills. The games include Egg Jump, Mailbox and Tower of Hanoi and are available for monthly Rs 45 and quarterly Rs 90 subscriptions.

September 14, 2016
Disney plays Fun Indiagames with Den

MUMBAI: Indian Cable Television Distribution Company Den Network Limited and Disney India’s gaming arm Indiagames have launched ‘Fun Games,’ a subscription based gaming service. The service will offer a range of exciting games from the catalogue of Indiagames branded titles.

Den Networks CEO SN Sharma said, “Disney India is to launch exciting games for kids under the name of Den Fun Games.’’

Further, he emphasized, “At Den, we give the best value for money by using the most advanced technology.”

“Today, MSOs reach out to major population in India and, by collaborating with Den, we are able to popularize our gaming content amongst them,” said Disney India – interactive, VP and head, Sameer Ganapathy.

Den’s Fun Games offers three games which will be refreshed regularly for players to acquire new skills. The games include Egg Jump, Mailbox and Tower of Hanoi and are available for monthly Rs 45 and quarterly Rs 90 subscriptions.

September 14, 2016
BE Viacom18 gets John Abraham to promote Arunachal tourism

MUMBAI: Viacom18 CEO Sudhanshu Vats knows a good business opportunity when he sees one. From films, televisions, merchandising, events, start-ups to brand building, Viacom18 has expanded itself to several businesses.

Armed with these many touch-point media and brand solutions arms that Viacom18 boasts of, Vats now plans to fill a demand-supply gap in the country’s public sector when it comes to media management.

First step to this goal is BE Viacom18 becoming the media partner for Arunachal Pradesh’s Department of Tourism through its first PPP (public-private partnership) model. And, what’s more, popular Hindi film star John Abraham has been roped in to be the brand ambassador for the project.

BE Viacom is the brand solutions subsidiary of INS, which already takes credit for introducing Chinese technology brand Vivo into the Indian market.

“Arunachal Pradesh is a traveller’s paradise and a land of untold tales. In John we have a celebrity who shares our enthusiasm of weaving the stories of the mystical land into a single narrative of ‘Must See, Must Experience’ Arunachal Pradesh tourism. After all, a journey is best when it is entertaining,” Vats said at a press conference here on Tuesday.

Excited about representing Arunachal Pradesh tourism, Abraham said, “I am honored to have been chosen to promote the tourism of Arunachal Pradesh. I have always been fascinated with North East India: each state has its unique beauty, history and culture. It’s a state rich with culture, mysticism, great people and stunning views. When I’m there, all I need is some music, my boots to walk around and a mind free from all worries to be able to embrace the mesmerizing beauty of Arunachal Pradesh.”

According to Arunachal Pradesh Tourism Secretary Joram Beds, since the focus this year was boosting tourism sector, they needed like-minded partners.

“We found such a partner in Viacom18 who have helped us get John Abraham, a superstar, an adventurer and a great human being on board. John has played a pivotal role in promoting North East India, primarily by putting NEUFC (Indian football league where Abraham owns the football team comprising players from N-E) on the map of sports. We believe our association with him will strengthen our purpose of putting out our state as a prominent tourist destination,” the government official added.

One of the unexplored lands of the country, Arunachal Pradesh can be best described as India’s mystical land. The largest state of the North-East region, or Seven Sisters as the states are known as, Arunachal with the least population density claims to be the perfect detox from a bustling city life.

September 7, 2016
BE Viacom18 gets John Abraham to promote Arunachal tourism

MUMBAI: Viacom18 CEO Sudhanshu Vats knows a good business opportunity when he sees one. From films, televisions, merchandising, events, start-ups to brand building, Viacom18 has expanded itself to several businesses.

Armed with these many touch-point media and brand solutions arms that Viacom18 boasts of, Vats now plans to fill a demand-supply gap in the country’s public sector when it comes to media management.

First step to this goal is BE Viacom18 becoming the media partner for Arunachal Pradesh’s Department of Tourism through its first PPP (public-private partnership) model. And, what’s more, popular Hindi film star John Abraham has been roped in to be the brand ambassador for the project.

BE Viacom is the brand solutions subsidiary of INS, which already takes credit for introducing Chinese technology brand Vivo into the Indian market.

“Arunachal Pradesh is a traveller’s paradise and a land of untold tales. In John we have a celebrity who shares our enthusiasm of weaving the stories of the mystical land into a single narrative of ‘Must See, Must Experience’ Arunachal Pradesh tourism. After all, a journey is best when it is entertaining,” Vats said at a press conference here on Tuesday.

Excited about representing Arunachal Pradesh tourism, Abraham said, “I am honored to have been chosen to promote the tourism of Arunachal Pradesh. I have always been fascinated with North East India: each state has its unique beauty, history and culture. It’s a state rich with culture, mysticism, great people and stunning views. When I’m there, all I need is some music, my boots to walk around and a mind free from all worries to be able to embrace the mesmerizing beauty of Arunachal Pradesh.”

According to Arunachal Pradesh Tourism Secretary Joram Beds, since the focus this year was boosting tourism sector, they needed like-minded partners.

“We found such a partner in Viacom18 who have helped us get John Abraham, a superstar, an adventurer and a great human being on board. John has played a pivotal role in promoting North East India, primarily by putting NEUFC (Indian football league where Abraham owns the football team comprising players from N-E) on the map of sports. We believe our association with him will strengthen our purpose of putting out our state as a prominent tourist destination,” the government official added.

One of the unexplored lands of the country, Arunachal Pradesh can be best described as India’s mystical land. The largest state of the North-East region, or Seven Sisters as the states are known as, Arunachal with the least population density claims to be the perfect detox from a bustling city life.

September 7, 2016
TV to command Rs 25 cr of Droom’s 100 cr marketing budget

MUMBAI: India’s online automobile transactional marketplace Droom is launching a mega promotional campaign with a budget of Rs 100 cr. The new campaign is being launched for television, YouTube, print, digital and social media and will also be seen outdoors on billboards and external installations. The entire campaign is designed to drive traffic and increase consumer awareness and to enhance the sense of pride amongst Indian consumers when it comes to buying a pre-owned vehicle.

Droom, which has reported more than 700% year-on-year revenue, plans to adopt an aggressive performance-linked marketing approach which will see country-wide spread of the advertisements. Automobiles, being a big-ticket item, have a significant gestation period which may last from a minimum one month to a year.

Commenting on the king-size marketing budget, Droom CEO and founder Sandeep Aggarwal said, “Buying a used vehicle is still shrouded in great doubt for many Indian consumers. This year, through our marketing efforts, we hope to instil a sense of pride in the buyers when they purchase a pre-owned automobile. Our focus completely lies in implementing high Return-On-investment promotion options. Furthermore, the 360-degree marketing initiatives will also help us achieve our goal of reaching an annualized GMV of INR 3000 crore by the end of 2016 and INR 5-7,000 crore by the end of 2017 by enhancing consumer tendency to look at the benefits of purchasing their dream vehicles through us.”

Keeping this trend in mind along with the upcoming festive season when the propensity to purchase vehicles is the highest, Droom will be rolling out the marketing initiatives well in advance. Of the total 100cr budget, INR 25 crore has been allocated to TV, outdoor, print and radio advertising and other ATL activities. Considering the huge market available digitally, a further INR 25 crore has been assigned to digital promotional activities such as Search Engine optimization, online ads etc. With the festive season in the offing, deals and discounts would also feature significantly in the marketing budget allocation.

Droom’s marketing campaign would be a round-the-year process with periods of heightened activity. Catering to seven different cities including Delhi NCR, Bangalore, Pune, Ahmedabad and Mumbai, Droom envisions INR 100 crore budget as the minimum threshold, rather than the maximum value allocation, and plans to raise the industry standards of marketing expenditure through its upcoming brand building activities.

September 1, 2016
TV to command Rs 25 cr of Droom’s 100 cr marketing budget

MUMBAI: India’s online automobile transactional marketplace Droom is launching a mega promotional campaign with a budget of Rs 100 cr. The new campaign is being launched for television, YouTube, print, digital and social media and will also be seen outdoors on billboards and external installations. The entire campaign is designed to drive traffic and increase consumer awareness and to enhance the sense of pride amongst Indian consumers when it comes to buying a pre-owned vehicle.

Droom, which has reported more than 700% year-on-year revenue, plans to adopt an aggressive performance-linked marketing approach which will see country-wide spread of the advertisements. Automobiles, being a big-ticket item, have a significant gestation period which may last from a minimum one month to a year.

Commenting on the king-size marketing budget, Droom CEO and founder Sandeep Aggarwal said, “Buying a used vehicle is still shrouded in great doubt for many Indian consumers. This year, through our marketing efforts, we hope to instil a sense of pride in the buyers when they purchase a pre-owned automobile. Our focus completely lies in implementing high Return-On-investment promotion options. Furthermore, the 360-degree marketing initiatives will also help us achieve our goal of reaching an annualized GMV of INR 3000 crore by the end of 2016 and INR 5-7,000 crore by the end of 2017 by enhancing consumer tendency to look at the benefits of purchasing their dream vehicles through us.”

Keeping this trend in mind along with the upcoming festive season when the propensity to purchase vehicles is the highest, Droom will be rolling out the marketing initiatives well in advance. Of the total 100cr budget, INR 25 crore has been allocated to TV, outdoor, print and radio advertising and other ATL activities. Considering the huge market available digitally, a further INR 25 crore has been assigned to digital promotional activities such as Search Engine optimization, online ads etc. With the festive season in the offing, deals and discounts would also feature significantly in the marketing budget allocation.

Droom’s marketing campaign would be a round-the-year process with periods of heightened activity. Catering to seven different cities including Delhi NCR, Bangalore, Pune, Ahmedabad and Mumbai, Droom envisions INR 100 crore budget as the minimum threshold, rather than the maximum value allocation, and plans to raise the industry standards of marketing expenditure through its upcoming brand building activities.

September 1, 2016
&TV to air new series ‘Badho Bahu’

MUMBAI: &TV is all set to air it’s all new drama series Badho Bahu from September 12, every Monday to Friday at 9.30 PM. Produced by Sunny Side Up films and Hum Tum Telefilms Pvt. Ltd, &TV’s latest offering Badho Bahu, is set against the backdrop of Haryana, known to produce some of the best Indian players across various sports. ‘Hatti-Katti’ Komal who is lovingly called as ‘Badho’ (which means ‘too much’ in Haryanavi) is a spunky yet simple girl who like her size has a very big heart. In her bumbling ways, she lands herself helping most people in her town. While Badho is well known for her bigness, Lucky Singh Ahlawatis the most celebrated wrestler in the town. In what seems like a major celestial controversy, Badho is married to Lucky. What follows next is a sincere effort by Badho to win over her husband… Kyunki Husband and Wife main itnidoori hai, kiab ek love story jaroori hai!

Rytasha Rathore who plays the titular character Komal, aka ‘Badho’ in the show says, “Badho is a character we can all identify with – there is innocence, vulnerability, spunk and a whole myriad of feelings. I’m excited to be playing her because it gives me the chance to do things I wouldn’t do otherwise. The show itself has a lot of warmth and heart to it which I hope the audience enjoys and appreciates. It’s entertaining while also having a deeper meaning.”

Prince Narula who plays Lakha Singh Ahlawat aka ‘Lucky’ says, “This will be my first attempt at daily soap, so I wanted to take up a show that had unique content which is different from what you see on television these days. I am playing a very challenging character ‘Lucky Singh Ahlawat’ who is a gold medalist wrestler. I have undergone wrestling workshops and followed a strict diet as well. Rytasha and I will be seen as the television’s unconventional couple and I hope the audience appreciates our efforts.”

In addition to the stellar cast of Prince Narula, Rytasha Rathore and Pankaj Dheer the show includes names like Jaya Ojha, Arhaan Khan and Sangeeta Panwar. Shot across the beautiful towns of Haryana, the show also boasts of a great production and enthralling storytelling that will have the audiences enthralled!

August 30, 2016
&TV to air new series ‘Badho Bahu’

MUMBAI: &TV is all set to air it’s all new drama series Badho Bahu from September 12, every Monday to Friday at 9.30 PM. Produced by Sunny Side Up films and Hum Tum Telefilms Pvt. Ltd, &TV’s latest offering Badho Bahu, is set against the backdrop of Haryana, known to produce some of the best Indian players across various sports. ‘Hatti-Katti’ Komal who is lovingly called as ‘Badho’ (which means ‘too much’ in Haryanavi) is a spunky yet simple girl who like her size has a very big heart. In her bumbling ways, she lands herself helping most people in her town. While Badho is well known for her bigness, Lucky Singh Ahlawatis the most celebrated wrestler in the town. In what seems like a major celestial controversy, Badho is married to Lucky. What follows next is a sincere effort by Badho to win over her husband… Kyunki Husband and Wife main itnidoori hai, kiab ek love story jaroori hai!

Rytasha Rathore who plays the titular character Komal, aka ‘Badho’ in the show says, “Badho is a character we can all identify with – there is innocence, vulnerability, spunk and a whole myriad of feelings. I’m excited to be playing her because it gives me the chance to do things I wouldn’t do otherwise. The show itself has a lot of warmth and heart to it which I hope the audience enjoys and appreciates. It’s entertaining while also having a deeper meaning.”

Prince Narula who plays Lakha Singh Ahlawat aka ‘Lucky’ says, “This will be my first attempt at daily soap, so I wanted to take up a show that had unique content which is different from what you see on television these days. I am playing a very challenging character ‘Lucky Singh Ahlawat’ who is a gold medalist wrestler. I have undergone wrestling workshops and followed a strict diet as well. Rytasha and I will be seen as the television’s unconventional couple and I hope the audience appreciates our efforts.”

In addition to the stellar cast of Prince Narula, Rytasha Rathore and Pankaj Dheer the show includes names like Jaya Ojha, Arhaan Khan and Sangeeta Panwar. Shot across the beautiful towns of Haryana, the show also boasts of a great production and enthralling storytelling that will have the audiences enthralled!

August 30, 2016