ITV

Tag: TV

  • Viacom’s Colors & Rishtey lead the charts in BARC week 6

    MUMBAI: Colors continued to be the leader this week of both Hindi GEC and Hindi GEC Urban market whereas Rishtey emerged as the number one channel in week 6 of Broadcast Audience Research Council (BARC) India data.

    Hindi GEC

    Colors continued to take the leadership position with 625658 Impressions (000s) followed by Star Plus on second position with 609140 Impressions (000s) and Rishtey with 437837 Impressions (000s) stood on number three.

    Zee TV maintained its position in top five channels and grabbed number four spot with 410432 Impressions (000s).

    Star Utsav, Sony Entertainment Television and  Zee Anmol  bagged fifth, sixth and seventh position with 405037 Impressions (000s), 404351 Impressions (000s) and 376640 Impressions (000s) respectively.

    Life OK stood on number eight with 373056 Impressions (000s).  Sony Pal and Sab TV garnered ninth and tenth spot with 367942 Impressions (000s) and 332092 Impressions (000s).

    Hindi GEC Rural

    In week 6, Rishtey emerged as the number one channel in rural market  with 328788 Impressions (000s) followed by Star Utsav on number second with 298881 Impressions (000s) and Zee Anmol on third with 286533 Impressions (000s).

    Sony Pal on number four with 260068 Impressions (000s) and Colors stood on fifth position with 198180 (000s) impressions. Star Plus was on sixth slot this week with 181851 (000s) impressions.

    Zee TV grabbed the seventh spot with 170538 (000s) impressions followed by Life OK with 132654 (000s) impressions on eighth and Sony Entertainment Television on ninth with 121982 impressions (000s).

    Big Magic stood last with 115966 (000s) impressions.

    Hindi GEC Urban

    In Urban market, Colors continued to be the leader with 427478 Impressions(000s) followed by Star Plus on second 427289 Impressions (000s) and Sony Entertainment Television with 282368 Impressions (000s) stood on number three.

    Sab TV grabbed fourth spot with 244145 Impressions (000s). Life OK  stood on fifth slot with 240402  impressions (000s) and Zee TV on sixth with 239893 Impressions (000s).

    With no further change in the ranking order &TV, Rishtey and Sony Pal stood on seventh, eighth and on ninth with 131591 impressions (000s), 109048 impressions (000s) and 109048 impressions (000s) respectively. Star Utsav bagged the tenth spot with 106156  impressions (000s).

    Also Read :

    http://www.indiantelevision.com/television/tv-channels/viewership/zee-studio-exits-hbo-enters-top-5-170216

    http://www.indiantelevision.com/television/tv-channels/viewership/times-tv-gets-into-a-gunfight-with-cnbc-tv18-on-budget-day-claims-170214

    http://www.indiantelevision.com/mam/marketing/brands/fmcg-companies-bjp-in-barcs-top-ten-list-170210

     

  • Time Warner shareholders approve merger with AT&T

    MUMBAI: Time Warner Inc. shareholders voted to adopt the merger agreement between AT&T Inc. and Time Warner Inc., with 78 per cent of the outstanding shares of common stock voting in favor; and of the shares voted, 99 per cent were cast in favor of the proposal. Having obtained shareholder approval of the transaction, and with regulatory review of the deal underway, the company continues to expect the transaction to close before yearend 2017.

    Time Warner, a global leader in media and entertainment with businesses in television networks and film and TV entertainment, uses its industry-leading operating scale and brands to create, package and deliver high-quality content worldwide on a multi-platform basis.

    Time Warner Inc. chairman and CEO Jeff Bewkes commented: “On behalf of our board of directors and management team, I’m pleased that the Company’s shareholders have approved the proposal to combine with AT&T. In addition to providing shareholders with immediate value and the ability to participate in the upside of the combined company, the deal advances our long-term operational strategy. By combining Time Warner’s leading brands and video content with AT&T’s distribution, we will accelerate our ability to innovate, develop and deliver the next generation of video services, making our content even more valuable to consumers and business partners.”

    Also Read :

    http://www.indiantelevision.com/television/tv-channels/english-entertainment/time-warner-fy-16-and-fourth-quarter-numbers-up-170209

    http://www.indiantelevision.com/television/tv-channels/english-entertainment/content-a-game-of-thrones-atts-control-over-hbo-cartoon-network-warner-bros-faces-regulatory-lens-161023

  • Netflix: 46% of streaming couples cheat & watch ahead of partners

    MUMBAI: No relationship is safe. According to a new study (also covering India) released on 13 February by Netflix, nearly half (46%) of streaming couples around the world have “cheated” on their significant other, but it’s not what you think.

    Defined as watching a TV show ahead of your significant other, Netflix cheating was first uncovered in a study in the U.S. in 2013. Four years later, cheating has increased three times[1] and has become a common behavior around the world. This behavior only continues to grow with 60% of consumers saying they’d cheat more if they knew they’d get away with it. And once you cheat, you can’t stop: 81% of cheaters are repeat offenders and 44% have cheated 3+ times.

    In a binge-watching world where it’s easy to say ‘just one more,’ Netflix cheating has quickly become the new normal…

    Where is cheating happening? (Everywhere)

    Cheating happens all over the world….though it varies a bit by country. The most cheaters are in Brazil and Mexico where 57%-58% of streaming couples have cheated, respectively. The most loyal viewers are in Netherlands (73% have not cheated), Germany (65%) and Poland (60%).

    What shows are we cheating on? (All of them)

    While no show is off limits, top cheating temptations are The Walking Dead, Breaking Bad, American Horror Story, House of Cards, Orange Is The New Black, Narcos, and Stranger Things.

    Why do we cheat? (We just can’t help it)

    Most don’t plan to cheat…it just happens: 80% of cheating is unplanned. The trigger for the growing trend in cheating? Two-thirds (66%) of cheaters said that “the shows are just so good we can’t stop bingeing.”

    How do we cheat? (Any way that we can)

    Sleep with one eye open: 25% of cheating happens when one partner falls asleep. But whether this is even cheating is hotly debated. Half say “sleep cheating” doesn’t count (53%), but the morality of “sleep cheating” varies across the globe. Chileans think it’s no big deal, Japan sees it as unforgivable. Many are still cheating in secret: 45% never admit to their indiscretions.

    Is cheating so bad? (Depends on where you live)

    If you stray, don’t beat yourself up about it. Cheating has become more socially acceptable, with 46% saying it’s “not bad at all.” Unless of course you live in Hong Kong, where 40% think watching ahead of your partner is worse than having an actual affair.

    Is my partner a cheat? (Spoiler alert: Most likely)

    Cheating comes in many forms. Netflix has created a series of assets to help explain the phenomenon. Cheating Profiles highlight the most common types of offenders lurking in households around the world. This infographic illustrates cheating motivations and behaviors, and reaction GIFs help couples work through their indiscretions so they can protect their relationship…or keep on cheating.

    Methodology

    *The survey was conducted by SurveyMonkey from December 20-31, 2016 and based on 30,267 responses. The sample was balanced by age and gender and representative of an adult online population who watch TV shows via streaming services as a couple in The United States, Canada, UK, Australia, New Zealand, Philippines, Singapore, India, Japan, Taiwan, South Korea, Hong Kong, UAE, Mexico, Chile, Colombia, Brazil, Argentina, Spain, Portugal, Turkey, Poland, Italy, Germany, France, Sweden, Norway, The Netherlands, and Denmark.

     

  • IPL digital & TV rights tender process opens, new contract may be between Rs 18 & 30k cr

    MUMBAI: The BCCI has opened the tender process for the digital and television rights of the Indian Premier League. The previous 10-year deal with Sony Pictures Network India (SPNI) is scheduled to come to fruition at the end of 2017 season.

    The new contract will give the winner rights for the next 10 seasons, that is, up to 2027. The Board of Cricket Control India is open to accepting bids till 25 October.

    BCCI generated Rs 6700 crore from the previous contract with Sony but the league grew several times in a decade. The digital and broadcast rights will come under consideration once again for the 2018 season onwards and it could fetch the BCCI between Rs 18,000 and 30,000 crore.

    At present, the digital rights of the league are with Star India which also has the overseas media rights except for the UK and the US. The TV would be given till 2027 whereas the digital rights till 2022. The Committee of Administrators (COA) will then go through the tenders and suggest changes, if needed, before floating them.

    However, there is no set time-frame and the newly appointed BCCI panel may take their time to consider all the options before they take the final decision.

    Also Read :

    IPL auction may happen by 26 Feb

    Former CAG Vinod Rai to head BCCI

  • Disney India’s goal is to create a content omni-bus, says Subramaniam

    Disney India’s goal is to create a content omni-bus, says Subramaniam

    MUMBAI: Bindass’ maiden web series Girl in the City – a story of a girl who steps into the bustling city of Mumbai to fulfil her dream of being in the fashion industry – has turned out to be a huge success for the channel. According to the channel, it has garnered 53 million views including all the micro-content, episodes, and live interactions with the cast. After 13 triumphant episodes, the channel is all geared up to launch the second installment.

    The channel is also launching another show next month.

    “The first season has done stupendously well for us. It was one of the most talked about series in its first chapter. I am very happy to say that the success of the first chapter has made us launch the second chapter,” said Disney India VP Media Networks Vijay Subramaniam.

    Girl in the City chapter two will go live with its first episode in March following a omni platform strategy wherein it will launch on all the platforms at the same time (YouTube and TV). This year too, Castrol Activ Scooter is back on board as the presenting sponsor with Titan (Tanishq Mia) and Zydus (Everyuth) as associate sponsors.

    “The biggest validation is that the title sponsor has come back for the second season clearly indicating that the show has exceeded their expectations. We don’t take too many advertisers because this content effectively works for brands as we are able to seamlessly integrate them into our story telling. In order to do that, we tend to restrict the number of brands we work with and it also gives us time to crate very interesting integrations that are within the story and don’t look forced,” asserted the VP.

    The story builds on the first season and moves in a very interesting direction full of surprises. It moves ahead from where it ended last season. This chapter of her life will chronicle Meera’s journey of self-discovery as she comes of age through. Through this journey of realizing her dreams and fulfilling her aspirations, she comes across Kiran (Karanvir Sharma), Areem (Preetika Chawla) along with Kartik (Rajat Barmecha) who play a pivotal role in helping Meera move a step closer to her ultimate goal.

    Girl in the City season two is directed by Samar Shaikh, written by Sanyukta Shaikh and is produced by Still and Still Moving Pictures.

    The marketing strategy of the show is on the similar grounds like its previous season. It will be conversational and will go wherever the viewers already are. “When we look back at the success of Girl In The City, the whole social engagement that we created by putting Meera Sehgal on Facebook and getting live updates about what is happening in her world was a huge hit. So, we are going to do something similar to help spread the buzz about season two. We are seeing a lot of demand already,” added Subramaniam.

    He said further, “We are pretty confident that it will beat all the metrics, every benchmark it has set with the season one. That is my expectation. We believe that it will do better than the first one. Our goal is to create a content omni-bus, which is truly a reflector of the world of millennial and is related to them. It should also have a unique bindass take on the story. We will perceive omni content strategy for consumption,” concluded Subramaniam.

    Bindass’ other web-series, The Trip, has also received a tremendous response from the viewers with around 20 million views. Though, the channel has not yet decided on launching a second season.

  • SC recognises ASCI role

    SC recognises ASCI role

    MUMBAI: The Supreme Court of India (SC), in its recent judgement titled “Common Cause (A Regd Society) v Union of India and Ors”, affirmed and recognised the self-regulatory mechanism put in place for advertising content by The Advertising Standards Council of India (ASCI).

    The SC agrees that ASCI serves as an effective pre-emptive step to statutory provisions in the sphere of media regulation for TV and Radio programmes in India.

    In its judgment, after carefully analyzing the provisions of the Cable TV Act and Rules, as well as the submissions presented by the central government regarding the necessity of self-regulation in media, the court concluded that the current regulatory mechanism involving both statutory and self-regulatory system serves as a sufficient media content regulator and needs no interference. The grievance redressal platform provided by self-regulatory bodies like ASCI, therefore, function as the first step for aggrieved consumers against content in the media which might not be in line with the existing laws.

    Commenting on the Supreme Court’s directive, ASCI chairman S K Swamy said, “It’s a moment of pride and honor for ASCI to have received the highest form of recognition from the Supreme Court of India. This is extremely encouraging as this order endorses ASCI’s processes for self-regulating advertising content and therefore, motivates us further to strengthen our efforts towards protecting the legitimate interests of consumers from misleading, indecent, harmful and unfair advertisements.”

  • Contrapunto BBDO creates Roca’s ‘My Bathroom’

    Contrapunto BBDO creates Roca’s ‘My Bathroom’

    MUMBAI: Roca, India’s leading manufacturer of bathroom products, today unveiled its new campaign, with its central theme as ‘My bathroom’. With an Indian actor as the protagonist in the TVC, the brand aims to connect with the Indian audience and showcase the beautiful products of Roca reflecting luxury, technology, style and variety that one desires in his/her personal space.The television commercial (TVC), created by Contrapunto BBDO, Spain is aired across channels starting today.

    With international exposure, bathrooms are evolving in India and are considered to be extensions of one’s living spaces today. The objective of the new campaign, launched in the centenary year of the brand, is to establish Roca bathrooms as the new living spaces and showcase how Roca creates unique experiences of luxury for each individual, ultimately, establishing Roca as a premium bathroom brand. Committed to delivering design excellence and creating unique experiences through pioneering ideas, Roca, through this TVC, features all the best moments of the day including trying new looks, playing with kids, spending personal time with her partner and some alone time in tranquillity.

    The TVC reinforces the brand leadership along with its expertise, lineage, design capabilities and the experiences one can expect, ultimately influencing purchase decision of the consumer. It aims to connect with a consumer who is forward-looking, smart, seeks new experiences and is exposed to international trends.

    The concept of the new Roca TVC brings alive special individual moments and showcases bathroom that caters to elevated lifestyle aspirations of the Indian customer. It shows the protagonist experiencing the bathroom as different living spaces. It opens on the protagonist trying out various outfits, appreciating her looks and establishes the bathroom space as her own personal ‘Showroom’. The Roca bathroom is next seen as her kids ‘Magic Room’ where they are seen experiencing the magic of Roca’s Smart toilet. In the next shot, Roca bathroom is seen to transform into the couple’s love abode as the ‘Heart room’. Moving forward into the film, the woman then uses the bathroom as a ‘Changing Room’ to change her looks and later as her ‘Chat Room’. Towards the end of the TVC, the protagonist is seen using the ‘Shhh Room’ as her escape from the world. The TVC signs off with ‘Roca. My Bathroom.’ The tonality of the TVC is warm, yet very dynamic, taking a consumer-centric approach with a lot of sophistication and premiumness infused in it.

    “Roca is the world leader in the definition of bathroom space and has been accepted very well in India. Moving forward, we want to strengthen the association of Roca with premium bathrooms. The new campaign aims to reinforce our commitment to providing not only products with the most advanced technology and design features but high-quality bathroom solutions and premium experience for the consumers who value excellence. We are very happy with the new campaign idea and intend to amplify it across touchpoints, TV, Print, Digital, Retail et al,” said Roca Bathroom Products Pvt. Ltd. MD-designate KE Ranganathan.

    Contrapunto BBDO Madrid general creative director Carlos Jorge adds, “From the very beginning of this project we asked ourselves why anyone would choose a premium brand like Roca to create their bathroom. And within the answer lies the idea for this campaign. If you want your bathroom to be as important as the rest of your house, if you want it to be this intimate space your share with you partner, the space where you see you children grow, to be your own personal spa where you seek renewal after a hard day at work, or at times the place where you can find your very own new look, then you are not only looking for a bathroom, but the chance to create a space as personal and particular as your living room, the children’s room or your bedroom. Roca gives you all the options to create your individual bathroom space, where every detail is a reflection of your style and the way you understand your life.”

  • Contrapunto BBDO creates Roca’s ‘My Bathroom’

    Contrapunto BBDO creates Roca’s ‘My Bathroom’

    MUMBAI: Roca, India’s leading manufacturer of bathroom products, today unveiled its new campaign, with its central theme as ‘My bathroom’. With an Indian actor as the protagonist in the TVC, the brand aims to connect with the Indian audience and showcase the beautiful products of Roca reflecting luxury, technology, style and variety that one desires in his/her personal space.The television commercial (TVC), created by Contrapunto BBDO, Spain is aired across channels starting today.

    With international exposure, bathrooms are evolving in India and are considered to be extensions of one’s living spaces today. The objective of the new campaign, launched in the centenary year of the brand, is to establish Roca bathrooms as the new living spaces and showcase how Roca creates unique experiences of luxury for each individual, ultimately, establishing Roca as a premium bathroom brand. Committed to delivering design excellence and creating unique experiences through pioneering ideas, Roca, through this TVC, features all the best moments of the day including trying new looks, playing with kids, spending personal time with her partner and some alone time in tranquillity.

    The TVC reinforces the brand leadership along with its expertise, lineage, design capabilities and the experiences one can expect, ultimately influencing purchase decision of the consumer. It aims to connect with a consumer who is forward-looking, smart, seeks new experiences and is exposed to international trends.

    The concept of the new Roca TVC brings alive special individual moments and showcases bathroom that caters to elevated lifestyle aspirations of the Indian customer. It shows the protagonist experiencing the bathroom as different living spaces. It opens on the protagonist trying out various outfits, appreciating her looks and establishes the bathroom space as her own personal ‘Showroom’. The Roca bathroom is next seen as her kids ‘Magic Room’ where they are seen experiencing the magic of Roca’s Smart toilet. In the next shot, Roca bathroom is seen to transform into the couple’s love abode as the ‘Heart room’. Moving forward into the film, the woman then uses the bathroom as a ‘Changing Room’ to change her looks and later as her ‘Chat Room’. Towards the end of the TVC, the protagonist is seen using the ‘Shhh Room’ as her escape from the world. The TVC signs off with ‘Roca. My Bathroom.’ The tonality of the TVC is warm, yet very dynamic, taking a consumer-centric approach with a lot of sophistication and premiumness infused in it.

    “Roca is the world leader in the definition of bathroom space and has been accepted very well in India. Moving forward, we want to strengthen the association of Roca with premium bathrooms. The new campaign aims to reinforce our commitment to providing not only products with the most advanced technology and design features but high-quality bathroom solutions and premium experience for the consumers who value excellence. We are very happy with the new campaign idea and intend to amplify it across touchpoints, TV, Print, Digital, Retail et al,” said Roca Bathroom Products Pvt. Ltd. MD-designate KE Ranganathan.

    Contrapunto BBDO Madrid general creative director Carlos Jorge adds, “From the very beginning of this project we asked ourselves why anyone would choose a premium brand like Roca to create their bathroom. And within the answer lies the idea for this campaign. If you want your bathroom to be as important as the rest of your house, if you want it to be this intimate space your share with you partner, the space where you see you children grow, to be your own personal spa where you seek renewal after a hard day at work, or at times the place where you can find your very own new look, then you are not only looking for a bathroom, but the chance to create a space as personal and particular as your living room, the children’s room or your bedroom. Roca gives you all the options to create your individual bathroom space, where every detail is a reflection of your style and the way you understand your life.”

  • Disney, Pixar & Marvel movies available on Hotstar; exclusive deal signed

    Disney, Pixar & Marvel movies available on Hotstar; exclusive deal signed

    MUMBAI: This year Disney India has witnessed spectacular success with its Hollywood movies setting benchmarks that reflect the increasing popularity of English movies in the country. Similarly, Hotstar has emerged as a market leader signaling the rise of digital and mobile entertainment platforms. Hotstar has now announced a new studio partnership with Disney India to dramatically augment its Premium service. It has inked a multi-year SVOD deal with Disney India to showcase the studio’s biggest hits exclusively on Hotstar Premium in India which includes movies like Lucasfilm Star Wars: The Force Awakens, Disney’s The Jungle Book and Moana, Marvel’s Captain America: Civil War and Doctor Strange, Disney.Pixar’s Finding Dory amongst others.

    In addition, Hotstar premium subscribers will also have access to popular movies and classics from Disney’s library including Disney.Pixar’s Ratatouille, Brave, Toy Story 3; Disney’s The Lion King, Pirates of the Caribbean: Dead Man’s Chest as well as popular American TV series from ABC Studios such as Castle and Desperate Housewives. Hotstar subscribers will be able to access this content conveniently through Disney, Marvel and ABC Studios branded sections on the homepage of Hotstar.

    Hotstar CEO Ajit Mohan said, “Over the last 6 months, we have established Premium as an exciting new service for an Indian audience that is interested in international stories. The deal with Disney is in line with our strategy of bringing the best of new shows and movies from around the world to our Premium subscribers. This partnership signals our continuing strategy: we will invest deeply and widely with the best story tellers in the world to ensure that Premium continues as the standout streaming service in the country.”

    “Our movies have met with much success in theatres this year. This deal is important for us as it enables us to offer our movies across Disney, Marvel, Star Wars and Pixar brands and our ABC Studios’ TV shows to our audience wherever they are. Hotstar Premium is an ideal home for our content and it gives subscribers across the country, the chance to revisit their loved stories,” said Disney India VP Studios Amrita Pandey.

    Setting its sights on shaping the connected TV experience in India, Hotstar recently appropriated the top spot on iTunes as Apple TV’s App of the Year for India 2016. The recognition came on the back of a breakthrough year in which Hotstar continued to lead and disrupt the Indian market place. The service now has more than 140 million downloads to date. According to third party tracking provider App Annie, that tracks app usage of video streaming platforms, more than 50 million users used the service in India in the month of December.

  • Disney, Pixar & Marvel movies available on Hotstar; exclusive deal signed

    Disney, Pixar & Marvel movies available on Hotstar; exclusive deal signed

    MUMBAI: This year Disney India has witnessed spectacular success with its Hollywood movies setting benchmarks that reflect the increasing popularity of English movies in the country. Similarly, Hotstar has emerged as a market leader signaling the rise of digital and mobile entertainment platforms. Hotstar has now announced a new studio partnership with Disney India to dramatically augment its Premium service. It has inked a multi-year SVOD deal with Disney India to showcase the studio’s biggest hits exclusively on Hotstar Premium in India which includes movies like Lucasfilm Star Wars: The Force Awakens, Disney’s The Jungle Book and Moana, Marvel’s Captain America: Civil War and Doctor Strange, Disney.Pixar’s Finding Dory amongst others.

    In addition, Hotstar premium subscribers will also have access to popular movies and classics from Disney’s library including Disney.Pixar’s Ratatouille, Brave, Toy Story 3; Disney’s The Lion King, Pirates of the Caribbean: Dead Man’s Chest as well as popular American TV series from ABC Studios such as Castle and Desperate Housewives. Hotstar subscribers will be able to access this content conveniently through Disney, Marvel and ABC Studios branded sections on the homepage of Hotstar.

    Hotstar CEO Ajit Mohan said, “Over the last 6 months, we have established Premium as an exciting new service for an Indian audience that is interested in international stories. The deal with Disney is in line with our strategy of bringing the best of new shows and movies from around the world to our Premium subscribers. This partnership signals our continuing strategy: we will invest deeply and widely with the best story tellers in the world to ensure that Premium continues as the standout streaming service in the country.”

    “Our movies have met with much success in theatres this year. This deal is important for us as it enables us to offer our movies across Disney, Marvel, Star Wars and Pixar brands and our ABC Studios’ TV shows to our audience wherever they are. Hotstar Premium is an ideal home for our content and it gives subscribers across the country, the chance to revisit their loved stories,” said Disney India VP Studios Amrita Pandey.

    Setting its sights on shaping the connected TV experience in India, Hotstar recently appropriated the top spot on iTunes as Apple TV’s App of the Year for India 2016. The recognition came on the back of a breakthrough year in which Hotstar continued to lead and disrupt the Indian market place. The service now has more than 140 million downloads to date. According to third party tracking provider App Annie, that tracks app usage of video streaming platforms, more than 50 million users used the service in India in the month of December.