Tag: TV

BARC India to solve digital puzzle with ‘EKAM’

MUMBAI: BARC India today announced the phased roll-out of its much-awaited digital measurement service along with the brand name and logo of its digital measurement products. The digital products will be launched under the brand name EKAM (Sanskrit for “One”). The logo of EKAM draws inspiration from the four colors (Red, Blue, Yellow and Green) as BARC India. The branding highlights BARC India’s commitment to provide industry with a single platform for all measurement products, across TV and Digital.

The EKAM suite of products will include: EKAM Pulse, EKAM Beam, EKAM Stream, EKAM Ad-Scan and EKAM Integra.

EKAM Pulse will measure video ad campaigns and will be the first digital offering to be rolled out by BARC India. EKAM Beam, the next product lined up for release, will measure linear broadcast that is viewed on a Digital device . EKAM Stream, will measure both non-linear and pure play digital video content. BARC India will also provide industry with EKAM Ad-Scan – which will be a global first-of-its-kind product. It will give an overview of digital ads in India, look at where the advertising money is being spent and which sectors are producing more digital ads. The final product in this suite – EKAM Integra – will help industry with common, robust and independent audience numbers that will give more accurate incremental reach figures. To do this, BARC India’s TV data will be tied with Digital Video data with the help of Single-Source and Digital Booster panels on top of the census measurement and big data.

Advertisers in digital space face several issues today. These include: dependency on publishers/platforms for data, lack of quantifiable differences in impressions, inability to see unique and de-duplicated reach & frequency across publishers/platforms and lack of knowledge on ROI, among others.

BARC India, as a Joint Industry Company, has been studying the problems and has developed the EKAM suite of products based on industry-specific needs. By providing unique Reach and Frequency across devices de-duplicated by Brand, Campaign, Site or Placement, the EKAM solutions will allow analysis and comparison of different platforms and their offerings. With a Single-Source Panel, large TV and Digital Booster panels, Census level impressions and Big Data on Digital side, EKAM will offer a much more robust and accurate ability to show key metrics like incremental reach.

“We are happy to announce the launch of the EKAM, our digital offering. The ecosystem needs Measurement of both Video Ads and Content, whatever the pipe and device maybe. As the brand name suggests, BARC India is working towards its goal of integrating TV and Digital measurement. Our EKAM suite of products will be rolled out over the next 18-24 months. It will provide the industry with independent third party measurement, verification of audience and eventually viewability of video ads and content,” said Partho Dasgupta, CEO, BARC India.

April 10, 2017
Asli Champion: &TV ropes in Suniel Shetty as reality show host

MUMBAI: Known for its distinctive reality formats like The Voice India, So You Think You Can Dance, India Poochega Sabse Shaana Kaun and Killer Karaoke, &TV is all set to launch a one-of-its-kind reality series – India’s Asli Champion…Hai Dum!

Produced by Colosceum Media Pvt. Ltd., the show is slated to premiere soon on &TV.

The show is the ultimate test of physical and mental endurance where contestants from different walks of life will compete for the glorious title of being India’s Asli Champion. The channel has roped in India’s iconic action hero Suniel Shetty to take on the mantle as a host for the series! India’s Asli Champion… Hai Dum! will see contestants performing tasks designed to judge not just their physical fitness but also their grit and determination.

Talking about the show, &TV business head Rajesh Iyer says, “India’s Asli Champion is a differentiated format that will highlight the next level of mental and physical endurance in participants who will be seen pushing boundaries only to emerge as champions! Viewers will get to witness a thrilling display of grit and determination. We are glad to have the flagbearer of fitness, Suniel Shetty himself on board as the host! His knowledge, experience and passion for fitness makes him an apt choice to lead the show.”

Shetty said, “I am thrilled to be a part of India’s Asli Champion, a show that thrives on inspiration and perseverance. It will test the contestants’ will power to go that extra mile when their physical strength gives up. I am also glad to associate with &TV as it’s a promising channel delivering some inspiring and unconventional content to today’s India.”

April 5, 2017
Holi, elections rake in ratings for channels in week 11 of 2017

BENGALURU: Programmes during the Indian festival of colours and assembly elections results counting in five states of the country were television eyeball grabbers for a number of channels as per data released by Broadcast Audience Research Council of India (BARC) for week 11 of 2017 (Saturday, 11 March 2017 to Friday, 17 March 2017). The results of efforts to gain audience reaped fruit across genres – be it the Hindi speaking markets aka Hindi GECs’ and regional GEC’s, news channels in Hindi and English.

Here are some programmes, mainly from the Zeel stable of channels which aired those programmes that raked in ratings.

In the Hindi GEC space, BARC data for HSM 2+ years shows that a couple of programs from Zee Entertainment Enterprises Limited (Zeel) network channel &TV and one programme from Reliance Broadcast Network Limited (RBNL) Big Magic gained huge eyeballs around the time of Holi.

On Sunday, 12 March during the 20:59 to 23:24 hours primetime band Delhi-based Farhan Sabir won the singing reality show The Voice India Season 2 and walked away with a cheque of Rs 25 lakh and a Maruti Suzuki Alto K10. The Competition show on &TV garnered 1,557 Impressions (000s).

Hokar mast malang, manaiye ‘Rishton ke Rang, &TV ke Sang’ – this special Holi show on &TV managed 2,649 Impressions (000s) on Tuesday 14 March 2017 between 20:58 and 22:32 hours.

Rang Barse on Big Magic had 524 Impressions (000s) on Sunday 12 March 2017 during the 20:00 to 21:30 hours primetime band.

In the regional space, another Zeel network channel – Zee Telugu’s Holi celebration programme garnered a massive 3,208 Impressions (000s) on Sunday between 14:00 and 18:02 hours.

In the Odisha market Zeel’s Odia channel Sarthak TV saw two of its programmes on two consecutive days have big ratings gains. ‘Sarthak Holi Maha Utsab’ on Sunday 12 March 2017 during the 18:29 to 21:49 hours time slot gathered 1,018 Impressions (000s). On the following day – 13 March 2017, the launch episode of its serial ‘Jiban Sathi’ had a massive 1,943 Impressions (000s) during the primetime slot of 19:59 to 20:30 hours slot.

Another Odia channel Tarang TV which aired the world premiere of Odia film Love Pain Kuch Bhi Karega had 889 Impressions (000s) during the run time of 14:00 – 17:11 hours on Sunday 12 March 2017. Another programme – Holi Utsav on the same channel had ratings of 498 Impressions (000s).

Performance of News Genre on five states assembly elections result day also saw gains. The Hindi News genre in the HSM market 15+ years saw 365,586 Impressions (000s) Sums as per BARC Data. On the same day, the English News genre Sec (A+B) Male 22+ years saw ratings of 1,944 Impressions (000s) Sums.

ABP News led the Hindi News Genre with 65,555 Impressions (000s) Sums followed by Aaj Tak with 56,955 Impressions (000s) Sums.

Times Now led the English News genre by far on Assembly Elections result day with 858.57 Impressions (000s) Sums, followed by CNN News18 with 469.77 Impressions (000s) Sums.

March 28, 2017
Adobe Cloud will manage ads across TV & digital formats

MUMBAI: Adobe has unveiled its new Adobe Advertising Cloud, the industry’s first end-to-end platform for managing advertising across traditional TV and digital formats. Combining capabilities from Adobe Media Optimizer (AMO) and recently acquired TubeMogul, Adobe Advertising Cloud simplifies the delivery of video, display and search advertising across channels and screens.

Advertisers are facing an increasingly complex and fragmented landscape, with legacy silos for media planning and buying across TV and digital. That coupled with the proliferation of devices and massive amounts of data have made the advertising process overwhelming. According to the latest Adobe Digital Insights Advertising Report, 47 per cent of global marketers said that not having an integrated data and media buying solution was one of their biggest challenges. To help advertisers better navigate this landscape and more effectively reach consumers, Adobe is launching its Advertising Cloud which unifies and streamlines the entire ad planning and buying process.
Now available globally, Adobe Advertising Cloud includes three offerings:

– AMO Search: the leading search management platform
– AMO Demand Side Platform: automates display, social, video and programmatic TV buying
– AMO Dynamic Creative Optimization (DCO): dynamic creative optimization tied into Creative Cloud

Adobe Advertising Cloud already manages roughly $3.5 billion in annualized ad spend on behalf of more than 1,000 global clients, including Allstate, Ford, Johnson & Johnson, Kraft, Liberty Mutual, L’Oréal, MGM, Nickelodeon and Southwest Airlines.

“With Adobe Advertising Cloud, brands can centralize all advertising planning and buying through one trusted platform with full transparency into exactly where their ads appear and how effective they are at driving business results,” said Adobe VP and GM – advertising Brett Wilson. “We are bridging longstanding media gaps – not just between TV and digital, but also between brand and performance advertising,” he added.

Advertising Cloud includes the following:

1. Cross-Channel Planning: Adobe Advertising Cloud is the most comprehensive platform to plan, buy and measure advertising. Advertisers can reach audiences wherever they are – whether they’re searching, on their social network or watching linear TV. The platform de-dupes TV and digital audiences, enabling marketers to build cost-effective incremental reach.

2. Media Activation Across Devices: Adobe Advertising Cloud’s seamless integration with Adobe Experience Cloud means that marketers can easily reach discrete audiences across screens. In early tests of the new platform, match rates of ad viewers across screens exceeded 90 percent which is double the industry standard.

3. Performance Without Compromise: Through a wealth of tools and safeguards, Adobe Advertising Cloud helps advertisers achieve their goals without compromising brand safety, media quality or transparency.

4. Independence: Adobe Advertising Cloud is the largest independent advertising platform, with transparent fees and no media markups, ensuring Adobe Advertising Cloud’s incentives are always aligned with advertisers.

5. Creative Optimization: Once the audiences have been defined and outreach channels identified, what message will be most effective? Through Adobe Advertising Cloud’s dynamic creative optimization solution, advertisers can create the most personalized, high-performing ads based on the customers’ interests or past behaviors.

March 25, 2017
Campaign for investor awareness ‘Sahi Hai’

MUMBAI: Association of Mutual Funds in India (AMFI), the trade association of Asset Management Companies (AMCs) of all Mutual Funds in India today launched a comprehensive media and communication campaign, as a part of the mutual fund industry’s investor awareness outreach program, that is aimed to position Mutual Funds as a preferred investment option for potential investors.

In order to create better awareness about mutual funds as a distinct asset class, SEBI has mandated mutual funds to set apart a small portion of their net assets i.e., 2 bps for investor education, out of which half the amount is now being pooled with AMFI for better utilisation of the funds at the industry level. With these funds, AMFI has launched a new media campaign with an aim to increase the number of mutual fund investors multi-fold.

The campaign is being launched with the message – “Mutual Funds Sahi Hai” – through different media such as TV, Digital, radio, print, cinema and outdoor hoardings with simple, but very clear messaging through interesting advertisements in different languages. With everyday situations as the backdrop, the campaign impresses on the mind of the prospective investors that mutual funds are the right option for them – Mutual Funds Sahi Hai – as the tag line of the campaign says.

The campaign was launched by SEBI member G. Mahalingam, who said, “It is for the first time in the history of financial services, that all industry participants have come together to promote the category.”
AMFI chairman A Balasubramian said, “There is a need to encourage households to shift from physical savings to financial avenues, especially mutual funds.”

J. Walter Thompson (JWT) was entrusted with the creative work for the campaign. JWT managing partner Rajesh Gangwani said, “We see this as a big platform idea which is multi-layered, multimedia and multi-narrative and can run over a long time frame.”

JWT Mumbai VP & ECD Hanoz Mogrelia said, “Sahi hai may seem like a very simple idea. But, to execute this idea, we had decided to stay in the space of warm, real conversations between friends. We shot eight commercials over a fortnight using absolute ‘non-models’, we shot at real locations, using live sound recording.”

March 20, 2017
&TV’s Agnifera — a tale of 2 ‘dabangg’ wives, from Mon

MUMBAI: Agra till now was known for its unprecedented beauty, love, romance and Taj… but from 20 March, it will also be known for two Dabangg Dulhans – Shrishti and Ragini who will set your television screens ablaze. With a quirky family drama of two unconventional brides and one helpless groom entangled in a marital quandary, &TV launches its new fiction show – Agnifera, Monday-Friday at 8.00 pm.

The show that draws inspiration from the heartland of Uttar Pradesh in terms of the flavour and dialect brings together actors Ankit Gera, Yukti Kapoor and Simran Kaur in lead roles.

Produced by Roshan Lal & Ravi Raj Creations, the show highlights the lives of Anurag Singh (Ankit Gera), Ragini Singh (Yukti Kapoor) and Shristi Singh (Simran Kaur) as their paths cross in an unusual manner. Anurag, a highly qualified MBA graduate from London, is the most eligible bachelor in town is caught in the cross fire of two marriage proposals. His bridal candidates are the Dabangg Dulhans – the daring Ragini who is known for her bandook ki goli and the virtuous Shristi who swears by kanoon ki boli. Both, courageous, brave, and strong-headed wish to become Anurag’s wife but who will end up as his bride?

Speaking about the show, the good-looking Ankit Gera shares, “The concept of Agnifera is unusual, and different from what we have seen on television so far. It’s an offbeat family drama where I play Anurag, an NRI who is extremely pampered by his family. He is stubborn by nature and used to having his own way in most situations. The show follows his plight of choosing the right bride for the sake of his family. I am confident the viewers will like me in my latest avatar.”

Yukti Kapoor who plays Ragini says, “I have always played shy and girl-next-door characters till now but Ragini is a complete make-over from all those roles. She is a firebrand who has her own way of getting out of situations, sometimes which involves using guns. She is rough and tough by nature but has her own quirks which makes her lovable.”

Speaking about her character of Srishti, Simran Kaur said, “Agnifera is my debut show and I am really excited to play a strong character like Shristi’s. She is the perfect combination of traditional values and ethics who uses her education to ensure justice for everyone around. Since she is a lawyer, she goes by the rule. In many ways I identify with my character and I hope I am able to do complete justice to it.”

March 17, 2017
BBC Academy launches content in five additional languages including Bangla & Spanish

MUMBAI: The BBC Academy has further expanded its global outreach, adding content in five languages. Free resources, dedicated to journalism and language use in Bangla, Kyrgyz, Somali, Spanish and Ukrainian, are now live with mobile-first new design (in the first iteration of the sites) – bringing the total number of BBC Academy’s non-English-language sites to 23.

The BBC Academy puts skills development at the heart of the BBC, supporting its mission to inform, educate and entertain. Through a wide portfolio of staff training, it develops skills enabling it to meet the challenges of an ever-changing media world. BBC World Service delivers news content around the world, on radio, TV and digital, reaching a weekly audience of 246 million.

Academy International Sites editor Najiba Kasraee says: “Language and journalism are inseparable. It’s important to provide journalists not only with skills training but also to make them aware of the importance of observing language standards that have been honed by BBC journalists, based on our guidelines of unbiased, accurate and fair reporting.”

The new websites, which offer content in three main categories – Language, Skills and Standards – provide a guide to the BBC’s editorial principles and core values. Journalists will find language tools that ensure standards such as impartiality and accuracy are maintained as they translate materials or create and deliver original content.

Covering a wide range of multimedia skills – television, radio and digital production – the sites focus on presentation, writing, and use of social media. A special focus is given to helping journalists produce and present under pressure of tight deadlines.

The new content adds to sites for BBC journalism in Arabic, Burmese, Chinese in simplified form, Chinese in traditional form, French, Hausa, Hindi, Indonesian, Kinyarwanda, Kirundi, Pashto, Persian, Russian, Swahili, Turkish, Urdu, Uzbek and Vietnamese. This development is in line with BBC Academy’s pledge to provide support for all of the BBC World Service languages – including the new language services that will start delivering content as part of BBC World Service’s expansion.

The sites are available via the BBC Academy International Language Sites and can be accessed via homepages of respective BBC World Service languages websites.

Also Read:

BBC rewards TV18 factual for digital initiative

March 17, 2017
Zee buys Rajini 2.0’s three-language satellite rights for Rs 110 cr

MUMBAI: Zee Network has acquired the satellite TV rights for superstar Rajinikanth’s sci-fi thriller “2.0” directed by S Shankar for Rs 110 crore. The film will grace the global theaters on 18 October during Diwali.

Starring Bollywood star Akshay Kumar in the role of an antagonist, the film is a sequel to the 2010 blockbuster “Enthiran”. Sudanshu Pandey, Amy Jackson, Adil Hussain and Kalabhavan Shajohn are in the supporting cast.

Lyca Productions creative head Raju Mahalingam told PTI that it was an unprecedented deal and that they were glad to associate with Zee Network. The price is for combined Indian satellite rights for the film for all the languages (Tamil, Hindi, and Telugu).

A R Rahman, the Academy award-winning composer, has given the music for the project, which is said to be India’s most expensive film at a budget of Rs 450 crore.

Also Read:

Zee signs four TV-series deal with Eccho Rights

March 15, 2017
MullenLowe’s Hyatt campaign launched at Oscars

MUMBAI: Hyatt Hotels Corporation has announced the launch of World of Hyatt, Hyatt’s new global platform grounded in the simple idea that a little understanding goes a long way. This reflects Hyatt’s purpose and reaffirms its commitment to building genuine and trusted experiences and engaging its community of loyalists in a way that is meaningful to them.

The global campaign will extend across TV, digital, social, out-of-home, in-hotel, print, and events throughout 2017 with an emphasis in the United States, China and India.

The launch of World of Hyatt is supported by an unprecedented integrated marketing campaign, “For a World of Understanding.” The campaign will debut its anthem spot with a universal message during the 89th Oscars® broadcast, leveraging a series of personal vignettes that speak to the power of understanding. The anthem features Grammy-nominated recording artist Andra Day singing, “What the World Needs Now is Love,” the timeless song from Hal David (lyrics) and Burt Bacharach (music composition).

Created by MullenLowe, the spot was filmed earlier this year in Thailand, Morocco and Spain, and explores how people from different cultures unite through simple human connections.

February 28, 2017
Spectranet enters next phase of broadband expansion in south India

MUMBAI: Spectranet has announced its next phase of expansion in south India by launching in Bengaluru.

One of the first 100 per cent optical fibre broadband service provider , Spectranet company offers truly unlimited usage with symmetric speed of 100 mbps which means that the users will get both 100mbps upload and download speeds. The company offers next generation fiber broadband services with a capability of offering 1 Gbps speeds for residential and 10 Gbps for business customers.

Spectranet claims to be India’s only end to end pure optical fiber network enabled Internet service provider, capable of delivering speeds of 1 Gbps and more for both home & business segment. With headquarters in Gurgaon, its fiber network presence is currently spread across eight major cities.

Spectranet’s unique 100mbps unlimited offering will enable consumers to do so much more such as enjoy services like Netflix, use smart TV features, connect more devices. This will be an enabler for the masses as they now will be able to utilize products and services which they were unable to use because of non-availability of good quality broadband.

The company has invested heavily in its customer support team and have very robust mechanisms to service customer requests. By purchasing the initial launch phase offer, customers will be secured of any changes in launch offer plan for the next 24 months which is only available for the 30 days and after that it would be moved to the regular plan.

Spectranet managing director & CEO Udit Mehrotra said “Bengaluru being the IT hub of the country was our natural choice to begin our foray into the southern markets. With tech-savvy residents who have a preference for quality services, we are very excited to unleash the third age of connectivity from here. Fibre being the most advanced technology enables broadband to work years on years without the customers needing to upgrade their cables. This enables us to potentially provide speeds 100 times beyond what the customers are experiencing now and enhance their experience. In US, minimum broadband speed is 25 mbps, we want to bring our customers at par with the global broadband users.”

The company has started off by providing broadband connectivity to the prominent addresses in the city like Bannerghatta, Electronic City, Kundalhalli, Bellandur and will be adding more areas in a phased out fashion.

Also Read

http://www.indiantelevision.com/cable-tv/multi-system-operators/msos-among-top-5-fastest-net-providers-telco-airtel-leads-the-pack-170217

http://www.indiantelevision.com/cable-tv/people/den-networks-appoints-sanjay-jain-as-group-cto-150519

February 23, 2017