ITV

Tag: TV

  • &TV announces original format kids singing show ‘Love Me India’

    &TV announces original format kids singing show ‘Love Me India’

    MUMBAI: &TV has recently launched an original format live singing reality show for kids – Love Me India, which promises to keep audiences captivated and glued to their television sets. In a first of its kind move, the singing reality show for kids will raise the bar on interactivity and empower the audience to vote real-time through the digital platform and choose the contestants of the show ahead of its airing.   

    &TV business head Vishnu Shankar said, “At &TV, we have always believed in encouraging the growth of new and original properties which makes for fresh and engaging content. Reality shows have great power to bring participants and judges alike closer to the viewers. Love Me India goes one step further by providing real-time interaction through its live format. The power to pick the final contestants is handed over to the audience, who will play an integral role in deciding their fate as a singer.”

    The channel is all set to begin its hunt for India’s next kid singing star. Developed by Essel Vision Productions, Love Me India rolls out auditions in its quest to find India’s next singing superstar among kids aged 5 to 15 years. Nurturing and supporting them all the way as judges in this competitive journey, will be three power packed judges – Punjabi pop sensation Guru Randhawa, the multi-talented singer, composer and actor, Himesh Reshammiya and the soulful and elegant Neha Bhasin.

  • Amitabh Bachchan turns uber cool grandpa for Lloyd smart LED TV

    Amitabh Bachchan turns uber cool grandpa for Lloyd smart LED TV

    MUMBAI: After the tremendous success of the AC campaign this year, Lloyd, a part of Havells India Ltd has launched a new TV commercial for LED TVs featuring Amitabh Bachchan as the uber-cool grandpa. 

    Conceptualised by RK Swamy BBDO, the new ad campaign primarily aims to highlight the new-age features of Lloyd LED TV. 

    The role of the TV has certainly undergone a significant change in the Indian households as it’s not only restricted to family members squabbling over their choice of channel or show or about the entire family sitting around the TV to catch the new episode. Through this new ad campaign, the company aims at connecting with the new-age internet generation, who may not be watching TV in a conventional way, but spend a lot of time on entertainment by consuming internet content, which they can now access through their Lloyd smart LED TV.

    The TVC tells the story of a cool grandpa and his grandson Chintu. The film opens with Chintu entering the house with his sweet, bubbly girlfriend played by Aneri Vajani, a popular face on the television. As the friendly Dadu introduces himself to the new guest, the girl is enamoured by this tech-savvy, cool grandpa who can do amazing things like screen mirroring pics from his phone on the TV, sending an email using the Qwerty TV remote, and even accessing social media through his Lloyd LED smart TV.

    The light-hearted film, where Bachchan demonstrates all the cool features of his Lloyd TV with evident pride, ends with hitting off with the girl on a friendly note of becoming her Facebook friend, and in the process, side-lining his grandson.

    Havells India vice president of marketing Amit Tiwari says, “The consumer behaviour, especially of the younger generation, is constantly evolving and becoming an extension of the smartphone. We believe that our smart TVs act as an enabler in bringing family and friends closer and drive bonding by tapping into the evolution of technology in television viewing.”

    The ad is being aired across Hindi and English news channels, English and Hindi movie channels, and infotainment channels. Also, it will be aired in around 500 leading cinema halls across India during the screening of blockbuster movies Race 3 and Sanju.

  • &TV presents Laal Ishq – passionate love stories with a supernatural twist

    &TV presents Laal Ishq – passionate love stories with a supernatural twist

    MUMBAI: We promised to be together forever. Nothing could take us apart – not even death. Even though my body has long gone, my spirit still lives on… my soul will always be with you. For true love, never dies. &TV’s latest offering Laal Ishq, a series of passionate love stories with a supernatural twist will launch on 23rd June 2018, to be aired at 10.00 pm, every Saturday and Sunday. Intertwined with romance and thrill, the show portrays love in a way that will make viewers question the clichéd happily ever after love stories. The episodic weekend series brings together stories designed by multiple creative minds – Dipti Kalwani (Sunny Side Up), Kabir Sadanand (Frog Entertainment) and Sachin Mohite (Jaasvand Entertainment). Furthermore, prominent faces from the television industry like Sayantani Ghosh, Priyank Sharma, Mahhi Vij, Zain Imam, Veebha Anand, Preetika Rao, Karam Rajpal, Niti Taylor amongst others will be seen donning various never-seen-before characters on screen. 

    Speaking about the new show, &TV, Head, Vishnu Shankar said, “&TV as a channel has always entertained and engaged viewers by offering a diverse palette of content, experimenting with new genres and adding different dimensions to existing ones. Laal Ishq is another addition to this unique repertoire, wherein we have on board multiple producers and creative heads along with some of the most popular faces of Indian television. Love as a genre is a favourite with the audience and we are adding a supernatural twist to it. The weekend timeline and episodic format of the show is sure to build intrigue and compel the audience to come back for more.”

    Set in different backdrops, each episode will showcase a love story with a supernatural element in the form of an inanimate object – a rag doll, a magical statue or blooming jasmine flowers. As strange as the object might be, it will perfectly bring out the eternal and obsessive side of love that vow to keep viewers glued to their screens and on the edge of their seats. The supernatural twist plays a pivotal role in taking the story forward, where love, the strongest emotion known to man, overcomes death and mortality.

    Commenting on being a part of this unique series, Sunny Side Up Films Pvt. Ltd, Producer, Dipti Kalwani said, “With Laal Ishq, I’ve got another opportunity to collaborate with &TV and create magic by blending two of my most favourite genres – romance and the supernatural. Moreover, working with a great cast certainly helped bring the stories to life. This is a unique concept and I am confident that it will pan out well and be liked by the audience.”

    Frogs Unlimited further, Producer, Kabir Sadanand added, “Presenting your version of a love story with supernatural elements, being in sync with the content and vision of the other producers that are a part of this series – all of this requires a different level of creativity altogether. Working on Laal Ishq has been an extremely challenging, yet enriching and fulfilling process.”

    Elaborating on the show concept, Jaasvand Entertainment, Producer, Sachin Mohite said, “Each narrative of Laal Ishq will combine romance and supernatural which is a treat for the viewer. It will leave the audience with an excited and unsettling feeling, something which is not usually seen with love stories.”

    B-TEX Malham presents Laal Ishq, Co-Powered by Charm & Glow, Suhana Masale, Special Partner Wagh Bakri Chai.

  • Abhishek Upadhyay joins &TV as marketing head

    Abhishek Upadhyay joins &TV as marketing head

    MUMBAI: Abhishek Upadhyay, who headed marketing for OLX until recently, has joined &TV, the Hindi language GEC of Zee Entertainment Enterprise Limited (ZEEL). He’s been appointed as marketing head.

    Upadhyay joined OLX India as brand marketing manager in July 2013 and was elevated as senior marketing manager within two years. He was promoted to marketing head in 2017.

    Upadhyay brings with him more than 13 years experience across e-commerce, travel auto and consulting. He is a specialist in strategic brand management, product marketing, retail marketing among others.

    Upadhyay started his career with UTV as a media sales executive. Apart from OLX,  he has led several teams and managed large agencies at MakeMyTrip,Carnation Auto and the likes.

  • Broadcasters aiming at quality content on both TV, digital

    Broadcasters aiming at quality content on both TV, digital

    MUMBAI: The impending death of the television is something people have been talking about but that future is yet to arrive. However, one can’t ignore the fact that today’s audiences do consume content anywhere and from any platform.

    Zee Melt 2018 saw a session on ‘The Next Seismic Shifts in Television’ with panellists Zeel domestic broadcast business CEO Punit Misra, Mediabrands IPG CEO Shashi Sinha and BARC CEO Partho Dasgupta. Provocateur Advisory principal Paritosh Joshi moderated the panel.

    When asked about the move to launch Zee5 as being a defensive strategy or a move to be at the front foot in the industry, Misra said, “Advertisers look for ROI. ROI on TV is significantly higher than any other. But it is a business of content and there is huge consumption happening on digital. However, if you do just digital, ROI can go horribly wrong.”

    He added that consumers would find ways and means to consume content as long as it is great content. “I see the synergistic benefits of having an OTT platform which will benefit from the content that is being made for the consumers as they want and equally we will create content which is tailor made for the audiences. In fact, I am thinking of how to bring digital to television again,” he said.

    Sharing his views on the path proposed by BARC to tackle non-TV screens, Dasgupta said, “It is all about how you measure content. Unfortunately, it needs to be discreet in this digital space. Although there is a convergence at every level, which makes it important to measure what India watches today now more than ever.”

    Dasgupta further explained that TV ratings body BARC is moving towards convergence, where telecom operators are moving towards distributions and distributions are moving towards telecoms. “You’ll see convergence at every turn,” he said.

    Sinha said that cost per thousand (CPT) as a currency for buying commercial time on TV has its own advantages. “I believe for a variety of reasons that CPT is a way of life. A lot of advertisers in the country use CPT and so too do agencies. CPT has multiple advantages. I presented a tool to a client that makes cross-media comparison much easier. For planning, CPT is there. But don’t mistake that for negotiations that happen. By and large, as markets evolve and as digital gets more share it is a matter of time where the agency and clients move towards gross impressions. It is happening.,” he said.

    The panellists agreed to one point that it is too soon to say whose future is brighter –TV or digital. But content will be the winner as people will consume content by any means and ways.

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  • How relevant is the age old Lakshman Rekha in today’s times; questions &TV with Mitegi Lakshman Rekha!

    How relevant is the age old Lakshman Rekha in today’s times; questions &TV with Mitegi Lakshman Rekha!

    MUMBAI: Ravan’s abduction of Sita highlighted the consequences of crossing the ‘Lakshman Rekha’ for generations. However, with the talks of gender equality, women’s liberation and financial independence, amongst others, being the topic of global discussion, how relevant is this ‘Lakshman Rekha’ in today’s time? More so with women being under the radar for every action and questioned at every step… are the boundaries and societal norms imposed valid? Exploring this thought further through the eyes of Kanchan and Vishesh is &TV’s show – Mitegi Lakshman Rekha starting May 28, 2018 every Mon-Fri at 9.30 PM. Meet Kanchan (Shivani Tomar), a today’s girl who could never be weighed down by boundaries is actually battling her internal dilemmas. Her life takes a rather interesting turn when she meets Vishesh (Rahul Sharma), an ideal man who has a similar outlook towards life and doesn’t give in to the patriarchal mindset of the society. 

    Speaking about the show, Head &TV, Vishnu Shankar said, “Mitegi Lakshman Rekha is an inspiring and bold narrative that questions the many boundaries that have been created for women. The show celebrates the spirit of women like Kanchan who are battling a bitter past yet determined to move forward. The show’s brave concept and take on the larger issue that surrounds the society is what sets the story telling apart.”

    Adding further, Producers, Shashi and Sumeet Mittal said, “Mitegi Lakshman Rekha’s hard-hitting concept touches upon a subject that is need of the hour. We have seen many characters on TV but Kanchan and Vishesh are presented in a completely new light, they are way more progressive and at every step question the various boundaries that are defined by the society. While on one hand Kanchan’s journey will inspire audiences, Vishesh’s character will be a reminder of how supportive and permissive men should ideally be. The exceptional chemistry and bond between Vishesh and Kanchan makes the show an even more promising proposition.”

    Speaking about essaying the character of Kanchan, television actress, Shivani Tomar said “Kanchan’s character is very different from what you have seen me play before. Like her name, she has a heart of gold, family loving and independent in every way. She is determined and believes that no event in life however unplanned or unpleasant it may be, is big enough to alter it permanently. It’s our choices that shape our life and personality. I am glad to get this opportunity to essay such a well-crafted and powerful character that will inspire many.”

    Adding further Rahul Sharma who essays the character of Vishesh said “Vishesh is a progressive character who decides what is right or wrong basis his analysis of the situation and not by what the society has defined. I feel a great sense of pride in playing Vishesh, the way his character has been weaved into Kanchan’s life is beautiful. Our society needs more men like Vishesh to stand up for their women and I hope the audience will support us in this exceptional journey with Mitegi Lakshman Rekha.”

    Produced by Shashi Sumeet Productions Pvt Ltd, Mitegi Lakshman Rekha will see actors Shivani Tomar and Rahul Sharma come together as the lead protagonists – Kanchan & Vishesh. Set against the backdrop of Mathura, the show traces the journey of Kanchan and Vishesh who belong to two contrasting worlds but their progressive thinking and similar ideologies bring them together. While Kanchan belongs to a simple family and runs a beauty parlour, Vishesh is a Royal born. He is righteous, progressive and a man of his words.

    Along with Shivani Tomar and Rahul Sharma, Mitegi Lakshman Rekha will feature an ensemble cast including veteran actors like Jayashree T, Vaishnavi MacDonald, Amit Thakur, Rahul Lohani and Ravi Gossain amongst many others.

  • BBC announces coverage for the Royal Wedding across TV and radio

    BBC announces coverage for the Royal Wedding across TV and radio

    MUMBAI: BBC World News will have three days of live coverage from Windsor Castle ahead of the Royal Wedding with presenters on location, including Katty Kay over from DC, Babita Sharma and Lucy Hockings. There will be a camera in the crowd outside the castle, catching the mood of the public and international visitors. 

    Programmes will include special films and colour features from across the UK and from the US, including Meghan Markle’s home town of LA, as well as from other locations around the world linked to the couple. On the day, BBC World News will show the BBC’s main Royal Wedding programme of the marriage itself for approximately four hours with live coverage before and after, 03:30pm-09:30pm IST.

    BBC World Service will bring live coverage of the day’s celebrations to listeners across the globe, and will also air programmes and documentaries exploring the institution of marriage today from a variety of angles in different countries around the world.

  • Nation’s most loved show – Bhabiji Ghar Par Hain revels with 6 trophies at the Dadasaheb Phalke Awards

    Nation’s most loved show – Bhabiji Ghar Par Hain revels with 6 trophies at the Dadasaheb Phalke Awards

    MUMBAI: &TV’s most popular show ‘Bhabhiji Ghar Par Hain’ has been running successfully entertaining the masses with a daily dose of comedy. A favourite with audience across all age groups, certain dialogues of the show have become a part of the common parlance. Given the popularity that the show enjoys, Bhabiji Ghar Par Hain won big at the recently hosted Dadasaheb Phalke Awards with 6 glorious awards.

    The show not only won the award for Best Serial, but Actors Rohitash Gaud (Tiwariji) and Shubhangi Atre (Angoori) took home the trophy under the categories Best Actor Male and Best Actor Female for their stellar performances respectively. The list of awards continued for the team as Shashank Bali received the award for Best Director and Manoj Santoshi for Best Writer. News personality Charul Mallik was awarded the trophy for Best Cameo in Bhabiji Ghar Par Hain.

    Talking about the show’s huge success, Vishnu Shankar, Head – &TV said, “Bhabiji Ghar Par Hain is our marquee property and it is always a pleasure to revel in the adulation. Every character has a story to tell which we believe adds to the popularity of the show. I would like to congratulate the team for taking home so many awards. It’s indeed a proud moment for us.” 

    Sharing the happiness of the show’s brilliant success Producer Sanjay Kohli proudly said, “It feels great to be appreciated. I am thankful to the entire team of Bhabiji Ghar Par Hain who have worked tirelessly to take this show to such great heights and specially “&TV”. Six prestigious awards in one night is definitely a reason to celebrate. It’s amazing to see the amount of love that has been coming our way and I would like to thank the audience for always extending immense love and support.”

    Television’s favourite Angoori Bhabhi a.k.a. actress Shubhangi Atre said, “I feel extremely honored to receive such a prestigious award. Moments like these really cheer and push me to keep doing good work. We would be nothing without the love and support of our audience, so this award is for them. Angoori Bhabhi has become an iconic character and that always motivates me to give more than what is expected out of me. I love comedy as a genre and working with such an amazing cast has been an icing on the cake”.

    Rohitash Gaud a.k.a. Tiwariji added “It’s a blessing to be part of Bhabhiji, a show which has won so many awards in one night. I feel overwhelmed when I see the amount of love and appreciation the show and my character has gained. We hope to continue entertaining the audience for years to come.”

  • Introducing Mobile Previews

    Introducing Mobile Previews

    One of the best ways to know if you’ll like a new series or movie is to watch a quick trailer. Today, we are excited to introduce mobile previews (launching today on iOS and coming soon to Android) to the mobile experience. Mobile previews present members with a fun, simple, and easy way to learn about all the new content on Netflix — and find something great to watch even faster.

    Each preview is about 30 seconds long and presented in a vertical format, so you can watch them without turning your phone. The previews are shown like a slideshow, so if you see something you like, you can tap play or add to your list. If not, you can swipe or tap the screen to advance to the next preview.

    Last year, we introduced video previews to the TV experience, which brought dynamic and engaging video to the TV interface. Years of testing has made it clear that video previews help our members browse less and discover new content more quickly. With the launch of mobile previews, we are bringing a video browse experience to your mobile phone in a fun and mobile-optimized way.

    Mobile previews load very quickly, are personalized to your specific tastes, and are easy to use. We hope you like using this new feature and that mobile previews help you find your next favorite show!

  • PMO directs MIB to withdraw guidelines on fake news

    PMO directs MIB to withdraw guidelines on fake news

    MUMBAI: The Prime Minister’s Office (PMO) has ordered the withdrawal of guidelines to crack down on journalists responsible for distributing fake news, a senior government official said today.

    “The prime minister has directed that the press statement regarding fake news be withdrawn and the matter be addressed in the Press Council of India,” a senior official in Modi’s office told news agency Reuters. No reason was given.

    On Monday, the Ministry of Information and Broadcasting (MIB) had issued a statement stating that noticing increasing instances of fake news in various mediums, including print and electronic, the guidelines for accreditation of journalists have been amended with penalties and punishment factored in.

    “On receiving any complaints of instances of fake news, the same would get referred to the Press Council of India (PCI) if it pertains to print media and to News Broadcasters Association (NBA) of India if it relates to electronic media for determination of the news item being fake or not,” the MIB statement had said, adding that the process would be completed within 15 days.

    Even as the government announced amendments in the guidelines for accreditation of print and electronic or TV journalists outlining punishments for breaches on account of fake news, the intention was termed by stakeholders as debatably honourable but an indirect way to muzzle media freedom.

    Welcoming the decision, News Broadcasters Association has issued a statement. The move has been lauded for letting industry bodies such as NBA and Press Council of India(PCI) to decide all Fake News related issues as it was proposed by Smriti Irani earlier.

    Also Read: MIB issues stringent norms on fake news in TV & print media