ITV

Tag: TV

  • ‘Kahat Hanuman…Jai Shri Ram’ coming soon only on &TV

    ‘Kahat Hanuman…Jai Shri Ram’ coming soon only on &TV

    MUMBAI: Mythological shows in India have always managed to captivate an audience with numerous unheard and fascinating tales of the great Lords. Despite the tales being told and retold to a vast and varied audience, these ancient epics have always managed to give a stiff competition to any other form of fictional dramas.

    After enjoying a successful run of mythological shows like Jai Santoshi Maa and Paramavatar Shri Krishna, &TV is all set to present the captivating tale of Lord Hanuman with Kahat Hanuman…Jai Shri Ram.

    An incarnation of the powerful and supreme Lord Shiva, Lord Hanuman was created as the most powerful being on earth with a certain purpose and potential. Defining this purpose while giving viewers a glimpse of the tale between Lord Shiva and the invincible evil Ravana, the show will narrate the story of Lord Hanuman’s origin. It is set to take the viewers on an interesting mythological journey of how Bal Hanuman eventually emerges as the greatest devotee of Lord Ram and manages to bring a successful end to Ravana’s reign of terror.

    Talking about bringing this new narrative, Vishnu Shankar, Business Head, &TV said, “Mythology as a genre is deeply rooted in our rich culture and traditions. Despite the evolution of several genres, these age-old stories entrenched in Indian culture, have always managed to attract mass appeal. &TV’s new show, ‘Kahat Hanuman…Jai Shri Ram’ represents the story of spiritual devotion of Hanuman – his faith and devotion to Lord Shri Ram. Hanuman is the epitome of Bhakti and serves as an inspiration for all of us."

  • &TV introduces first-ever Special Jaati-Free Matrimony Page for Jaat Na Poocho Prem Ki

    &TV introduces first-ever Special Jaati-Free Matrimony Page for Jaat Na Poocho Prem Ki

    MUMBAI: The caste system is arguably the biggest bane of Indian society, having divided our country for years on end. Despite a strong belief that marriages are made in heaven, caste continues to be the biggest matchmaker, even today. The matrimonial classifieds (in our newspapers) truly reflect this deeply-rooted social divide.

    Urging Indians to see beyond a person’s ‘jaat’ while finding a prospective partner for themselves or a family member, &TV presents a unique take on the matrimonial ads one is accustomed to seeing in the newspapers.

    Introducing for the first time ever, a special ‘Jaati-Free Matrimony Page’. It resembles the matrimonial segment of a newspaper but with a twist. In this edition, the several caste/ ‘jaat’ sections have been striked out. This novel idea is a part of promotions for &TV’s new show Jaat Na Poocho Prem Ki that raises the question of whether love can manage to break down the walls of casteism that divide us all. The copy at the bottom asks readers to turn to the next page, which reveals the show details.

    Talking about this, Prathyusha Agarwal, CMO, ZEEL said, “Caste is invariably the first and foremost parameter when it comes to marriages in India. It’s so ingrained in our culture, we don’t even think twice about it. It’s a given that the girl or boy will be from the same caste. There are no two ways about it. While things are slowly changing, we wanted, through this innovation, to startle the readers and consider a reality where love triumphs over all. While this edition may have been a show promotion, we are looking forward to a day when a jaati-free matrimonial edition is a norm.”

    Produced by Cockcrow & Shaika Entertainment, Jaat Na Poocho Prem Ki is a television adaptation of the blockbuster Marathi film Sairat. It stars television artists Kinshuk Vaidya, Pranali Rathod, and Sai Ballal and airs every Monday to Friday at 8 pm only on &TV.

  • &TV gives Indian weddings an extra-terrestrial twist in Shaadi Ke Siyape

    &TV gives Indian weddings an extra-terrestrial twist in Shaadi Ke Siyape

    MUMBAI: They say “Marriages are made in heaven” but what happens when they are solemnised by aliens on earth… Kya yeh non-stop Shaadi ke Siyape suljha payenge? Given the nation’s obsession with wedding shenanigans, &TV is all set to present a weekend ‘dramedy’ titled Shaadi Ke Siyape. The show promises to bring alive all emotions and fervour of a wedding – dance, drama, music, comedy and a lot of siyapas to solve! Produced by Full House Media, Shaadi Ke Siyape brings together a strong ensemble cast with popular television names like Alka Badola Kaushal, Sheen Das, Bhavya Gandhi, Rahul Singh, Mishkat Varma and Ankita Bahuguna amongst others. Set to premiere from 16th March 2019, the new weekend episodic property will air every Saturday and Sunday at 8:00 pm only on &TV.

    Watch the mayhem unfold as marriage hall owner Fancy aunty with her squad of uniquely gifted human-aliens take on the world of weddings! The new wedding planners in town are a formidable team of a techno-expert chef, a gossip-loving, all rounder nachaniya cum make-up artist, a classy DJ and an ever inquisitive pandit – although with an extra-terrestrial twist! Adding to the this, audiences will witness two other human-alien characters – a kid royal Prince and a seductive Catwoman on the prowl. The show explores interesting stories of various wedding ceremonies with their respective cultural rituals, milieus, traditions and customs. It highlights all that’s good in Indian weddings, at the same time it attempts to create awareness about some of the negative customs related to this sacred union in an entertaining manner.

    Commenting on the new offering, Vishnu Shankar, Head, &TV said, “For us Indians, weddings are an immensely integral and special part of our lives, celebrated with great fervour no lesser than a grand festival! What adds to its charm is that every wedding has its own unique story to tell, reflecting beautifully how diverse and rich each of our cultures, people and wedding rituals are. Bringing alive all the fun and shenanigans of Indian weddings, Shaadi Ke Siyape is a great combination of comedy and drama, a weekend watch which we believe will thoroughly entertain the viewers.”

    Speaking about the unique concept of the show, Producer Sonali Jaffar, Full House Media said, “Shaadis in India are a grand celebration unlike any other. In a society that treats marriage and its rituals like a big festival, we decided to give an alternate dimension to this thought by introducing a species who are completely unaware of this concept and the way it is religiously followed in India. With weddings that come along with their own set of siyapas, the additional element of these aliens will provide the show with the much-needed comic relief and entertainment. With comedy and drama occupying a major chunk in the entertainment space, we decided to tell this light-hearted story in our own unique way. Shaadi Ke Siyape will provide a different flavour to the audience’s current entertainment palette.”

    Ecstatic at having yet another diverse character to her credit, talented veteran actress Alka Badola Kaushal said, “Unlike some of the roles that I have essayed throughout my film and television career, Fancy Aunty from Shaadi Ke Siyape was a character that I immediately connected with. Quite unlike her name she is a simple and benevolent woman whose inner strength and optimism are her weapons against the struggles she faces while dealing with news of her missing husband and a series of financial debts. Her sense of discipline and a need for organization make her one of the finest wedding planners in town. Her unpredictable journey with a bunch of aliens is an interesting tale which is sure to fascinate viewers.”

    “I urge my fans and viewers to please tune in to Shaadi Ke Siyape by subscribing to the Zee bouquet of channels as per the new TRAI mandate. After all, Zee is the No. 1 network for family entertainment, like a one-stop-shop with programmes of interest for every member of the family. So, to continue enjoying our show on &TV, please buy the Zee Family Pack – Hindi SD/HD today by choosing the ZEE HSM Bouquet,” she added.

    Elaborating on his character, Bhavya Gandhi said, “I will be essaying the role of an alien in Shaadi Ke Siyape whose unique super power has enabled him to take the appearance of a human. Nanku, as quirky as the name sounds will have some unique powers that sets him aside from the rest. He is Gujrati like me and his powers will often be used to salvage unexpected siyapas that take place during Fancy’s wedding planning arrangements.  I have always found myself comfortable in the comedy space, but this character of an alien is surely going to be an exciting experience for me. Just like my earlier role, Nanku is an entertaining watch and I am eager to see how the audience reacts to my whole new avatar with this dramedy show. To be a part of our new offering filled with comedy and drama, I request &TV loyalists to subscribe and purchase the Zee Family Pack.”

    Talking about the show and her role, actress Sheen Dass added, “I share an undying love for comedy across television and films, and hence decided to explore this route once again, this time with a different and unique character. Very distinct from my earlier roles, I play the character of Bijli, a dancer cum make-up artist. She is an enthusiastic, yet overconfident alien and as carefree as this character sounds, it is going to be a challenge to play it. I really look forward to essaying this one in Shaadi Ke Siyape.”

    Watch out for the new wedding planners in town – Fancy aunty and her troupe of human-aliens as they take on the craziest shaadis of this season … starting March 16th, every Saturday and Sunday at 08:00 PM only on &TV!

  • Hotstar’s Varun Narang on driving consumer engagement for IPL 2019

    Hotstar’s Varun Narang on driving consumer engagement for IPL 2019

    MUMBAI: The nature of sports broadcasting has witnessed a dramatic shift over the years with fan engagement now playing a pivotal role in the strategy matrix of major channels. Technology has enhanced the core product on TV by enabling broadcasters to provide more statistically-driven insights.  

    Star India has been at the forefront of this change, offering technology-driven content on both TV and digital for some of its marquee sporting properties like the Indian Premier League. The Select Dugout feed for fanatics on TV and Watch’N play on its OTT platform Hotstar are prime examples.

    India has more than 790 million sports viewers, with 740 million of those being cricket watchers. IPL 2018 drew a humongous 700 million plus viewers to the Star Sports Network, with 22 per cent of those being contributed by Hotstar.

    The super streamer saw a concurrent viewership of 10.7 million for the finals between CSK and SRH, a record of sorts in the world of live sports streaming.

    The company has set its sights on shattering more such records this season as it looks to up the fan engagement levels through innovation. Those running the streaming service believe that two aspects in particular hold the key to keeping fans hooked for longer durations during sessions.

    “It’s been quite a phenomenal journey over the last few years for the platform. We are super excited for the upcoming IPL season starting 23 March. We want to make IPL even more compelling and addictive. We think that gamification as well as social are two big areas that will make the enjoyment of sports even more than it already is,” highlighted Hotstar chief product officer Varun Narang.

    Star India has not just been quick off the blocks in adapting to the digital environment but also managed to gallop ahead of competition by benefiting from the Jio-led telecom revolution.

    India is one of the fastest growing 4G markets in world today. The number of 4G users was five times the number of 3G users at the end of December 2018, according to Amazon Web Service (AWS).

    Improvement in internet connectivity, gradually declining data costs and increasing penetration of smartphones has led to rapid growth in online and on-the-go consumption of live sports content in India.

    “We thought that how can we make it more fun from a gamification perspective as hundreds of millions of fans are not in the stadium. We built a game (Watch‘N play) that was based on some principles and tens of millions of users played and enjoyed it. We are super thrilled to take the next step and are looking for really cool filters that are built around IPL games. We looked at the entire spectrum including fantasy leagues, percentage of engagement in fantasy leagues with NFL which is the largest fantasy league in the world,” Narang stated.

    Fantasy sports has emerged as a big winner in recent times due to the growth of digital infrastructure and the emergence of new sports leagues. Fantasy sports is increasingly gaining more traction in India, with the number of fantasy sports operators having risen from 10 in 2016 to 70 in 2018. That number of users on fantasy sports platforms is expected to cross 100 million by 2020.

    Star has demonstrated its success from cricket broadcasting in the Pro Kabaddi League (PKL) as well.

    “It’s a sport which is well known in India and is played by almost everyone in their childhood. So the challenge was how to make it exciting to watch and then over time finding the right partners for the league to ensure that you have momentum in growing the sport. So one of the trusts is the franchises, until two years ago we had eight franchises and now we have 12. When we brought the next set of franchises, we wanted them to know how to build a brand which will engage the fan and broaden the sport,” pointed out Star India president – new strategy and head of PKL Ipshita Dasgupta

    According to her, the fact that 65 per cent of the Indian population is under the age of 35 and 50 per cent is under the age of 25 is extremely crucial.

    “I think going from zero to 300 million viewers in the space of four years, there are so many things that can be attributed to this. The thing that we added to that is involving kids and schools into Kabaddi, that was a big difference. Having kids play and making Kabaddi aspirational for children is important. We are one of the longer leagues which is substantial compared to others. To build a sport you need to have coaches, players making money, teams which can build brands – all of these things play a huge role,” she further added.

    With the 12th edition of IPL just around the corner, Star Sports and BCCI unveiled the campaign #GameBanayegaName which focuses on IPL as a platform where one’s ‘Talent’ (Game) precedes one’s name.

    The TVC opens with a split screen battle between young players in a maidan on one side and established IPL stars on the other to grab screen space. After an entertaining tussle, the film ends with IPL stars acknowledging the maidan players talent and inviting them to show their game. The TVC is a reflection of the core spirit that IPL resonates, a platform for young talent to showcase their game and an opportunity to make a name.

    The film is being released simultaneously in 7 languages – Hindi, Tamil, Kannada, Malayalam, Telugu, Bengali and Marathi across all platforms, TV, radio, and digital.

  • IPL 11 saw 61% growth in ad volume from season 1

    IPL 11 saw 61% growth in ad volume from season 1

    MUMBAI: The cash-rich Indian Premier League has witnessed tremendous growth over the years from its inception in 2008. The growth is in terms of different aspects like advertising revenue, sponsorship revenue, number of eyeballs and brands attraction etc.

    According to TAM data, commercial ad volumes grew by 61 per cent in IPL 11 compared to IPL 1 i.e. from 31 hours in season 1 to 50 hours in season 11. Total of 151 brands advertised across 64 different categories during the last season.

    To make the data comparable, one channel each of the respective broadcasters is taken into consideration for both the seasons. Sony Max is for IPL 2008 and Star Sports 1 Hindi for 2018 season.

    Recently, the Board of Control for Cricket in India (BCCI) announced that the 12th season of the cash-rich league will commence from 23 March 2019. Franchises, brands, broadcaster and most importantly the fans were left delighted when the board announced that the 2019 edition will be played entirely in India.

    The 11th season of the cash-rich league enjoyed humungous reach both on TV and OTT platform of Star India. Brands have long recognised the power and popularity of cricket in India and IPL with its undisputed reach and combination of cricket and entertainment is a zero risk property for brands.

    On-screen advertising, the digitally embedded elements fed by broadcaster during the live telecast of match saw a good spike in the number of brands and categories. Total 51 brands advertised in IPL 11, which is 38 per cent more than IPL season one’s 37 brands. There was a 67 per cent rise in categories from 18 in IPL 1 to 30 in IPL 11.

    Top three categories which dominated the top 10 list across the last three years in cricket genre are perfumes/deodorant, cellular phones-smart phones and cellular services. Experts believe that the event by itself is both a massive opportunity for brands and equally a challenge of sorts to stand out in the storm of brands advertising in it. The shorter format further pushes the challenge.

    Some of new brands that associated with the IPL last season were AMFI, Asian Paints, Berger Paints, Blue Star, Ceat Tyres, Crompton, Dollar, Ford, Haier, Luminous, Pedilite, Sleep Well, Vanessa, Vimal Pan Masala and Voltas joined the existing ones like Vivo, Colgate, Amul, Dream11, Elica, Kent, Parle Agro, Polycab to name a few.

    The season witnessed 21 hours of on-screen advertising with action replay, pull-through and push back the top three on-screen branding units during the play.

    Talking about in-stadia advertising, 441 hours of in-stadia advertising was registered during IPL season 11. Top three on-screen branding units during the season were t-shirt, backdrop and perimeter board. Compared to the first season, in-stadia ad volumes increased almost by twofold from 224 hours to 441 hours in IPL 11.

    Instadia advertising saw a growth of 8 per cent in the number of brands i.e., 106 brands in IPL 1 to 114 brands in IPL 11.

    To appreciate the spike in brands and advertisers for IPL, Star India in its first year introduced the Re.imagine Awards to recognise and encourage the creativity and innovation in the use of integrated media in advertising campaigns aired during Vivo IPL on Star Sports and its OTT platform Hotstar.

    Not just cricketers on the pitch but brands, marketers and advertisers have gradually upped their game to keep the viewers engaged during the sporting extravaganza.

    In the upcoming season of IPL, a lot of diversified brands will be seen participating. The important thing is how they weave the story into a much more deeply integrated marketing plan. Now, it is about integrating the storyline through both ATL and BTL campaigns.

  • Happu Ki Ultan Paltan all set to raid your Television screens!

    Happu Ki Ultan Paltan all set to raid your Television screens!

    MUMBAI: From the oil slicked hair that perfectly twirls on his forehead, to his goofy paan-stained grin that highlights his atypical moustache – the funny potbellied, corrupt Daroga Happu Singh has made viewers laugh like none other over the years. But is the sher of Modern Colony a bheegi billi at home? Answering this very question and introducing a new chapter in comedy,&TV presents Happu ki Ultan Paltan, set to premiere on 4th March 2019 every Monday to Friday at 10:00 pm.  

    With his ‘niyocchavar kar do’ gimmicks set aside, Happu Ki Ultan Paltan will delve into the other life of Happu at home, beyond the purview of his cop duties. His comedy misadventures and ‘gharelu’ funny tragedies will now come into play as the show narrates the escapades of Daroga Happu Singh, his ‘dabang dulhan’ Rajesh, an obstinate mother Katori Amma and his nine notorious kids. He will be caught in the ultimate tug-of-war between his mother, wife and troublesome paltan – his children. Produced by Edit II Productions, the show brings together an ensemble cast of talented artists like Yogesh Tripathi, veteran actress Himani Shivpuri, popular television actor Sharad Vyas, theatre actress Kamna Pathak amongst others.                                  

    Talking about the show, Mr. Vishnu Shankar, Head, &TV said, “With Happu Ki UltanPultan, we are happy to strengthen our weekday programming line-up with a family sitcom designed around a character that enjoys a strong nation-wide following. Happu Singh in BhabhijiGhar Par Hai gained such immense popularity that viewers were curious to know more about his other side, his life at home. We believed this provided an opportunity to present a distinct narrative. You have loved him as the Daroga, now you will see his andaaz as a family man – a husband, a son and a father. The show’s zany plots and characters will give a glimpse of a typical common man’s household routine and his daily troubles. For the viewers, the show promises to be an out an out entertainer and an escape into a laughter riot with Happu and his Paltan."
    Speaking on the show’s concept, Sanjay Kohli from Edit II Production said, “Happu Singh has been a favourite amongst viewers ever since the inception of the character in the hugely popular Bhabiji Ghar Par Hai. This huge fan following for Happu encouraged us to come up with a show revolving around his life at home and it’s sure to entertain the audience. Happu Ki Ultan Paltan will capture the hilarious situations that will take place in Happu’s home with his bindaas wife, nagging mother and his nine pesky kids, with helpless Happu in the centre of all their madness. We are positive that viewers will love this show and laugh along.”

    Talking about the central character in the show, Yogesh Tripathi who playsHappu Singh said,“Happu Ki Ultan Paltan is a dream come true for me! When I started playing Happu Singh, I never imagined that I would make a special place in the hearts of the audience. Today to have an entire show pegged on Happu Singh’s character seems surreal to me and I can’t be grateful enough for such a great opportunity. I humbly thank the viewers for giving me so much love and wish that they shower more of it on Happu Ki Ultan Paltan. We hope to make them laugh through all the antics of Happu and his family.

    “I urge my fans and viewers to please tune in to Happu Ki Ultan Paltan by subscribing to the Zee bouquet of channels as per the new TRAI mandate. After all, Zee is the No. 1 network for family entertainment, like a one-stop-shop with programmes of interest for every member of the family. So, to continue enjoying our show on &TV, please buy the Zee Family Pack – Hindi SD/HD today by choosing the ZEE HSM Bouquet.” 

    Highlighting her character in the show, Himani Shivpuri said, “I play Happu’s mother, Katori Amma in Happu Ki Ultan Paltan. When this role was brought to me, I knew it was a winner and didn’t think twice before taking it up. It is such a privilege to bring happiness to viewers and make them laugh! And to have such a wonderful team working alongside with you, adds to the fun.  Katori Amma is a matriarch and a dominant personality in the family. While she makes a loving grandmother to all her nine grandchildren, she is caught in a constant banter with her daughter-in-law. The hilarious plots, humorous narrative and playful camaraderie between Katori Amma and all the other characters is sure to entertain the audience. To be a part of our new offering filled with comedy and drama, I request &TV loyalists to subscribe and purchase the Zee Family Pack.”

    Sharing her experience of stepping into the genre of comedy, Kamna Pathak who plays Happu’s wife said,“Comedy has always been a genre that I have wished to explore, and I don’t think there could have been a better show than Happu Ki Ultan Paltan to begin this journey with. Unusual and unique like her name, my character Rajesh is Happu Singh’s dabbang wife who although might appear soft in her approach, is a daring woman who can take on a fight. I believe Rajesh’s character has a personality which will not just entertain audiences but also give every housewife a chance to connect with. I have a great team and hope the audiences shower their love on our show.” 

    Get ready to be entertained with a generous dose of laughter and love with Happu Singh and his Ultan Paltan starting 4th March at 10.00 pm every Monday to Friday on &TV.

  • TRAI: Almost 100% cable consumers have picked channels in new tariff regime

    TRAI: Almost 100% cable consumers have picked channels in new tariff regime

    MUMBAI: The Telecom Regulatory Authority of India (TRAI) held a meeting on Friday with distribution platform operators (DPOs) where it was informed that almost all cable consumers have either made their channel preferences or moved to ‘best fit plan’ under the new tariff regime, according to a report by the Press Trust of India.

    The meeting was attended by multi-system operators (MSO) and all major DTH players to review the progress of migration of TV viewers under the new framework.

    TRAI secretary SK Gupta said, "According to inputs received by the regulator from players, in the case of DTH services, about 43 per cent customers have made their channel preferences known. When combined with statistics for ‘best fit plan’, this number rises to 57 per cent."

    The DTH service providers have submitted to TRAI that all subscribers of this prepaid platform will be migrated to the new framework in the next 2-3 weeks. TRAI has also emphasised to players that customers should not face any inconvenience or service disruption during the migration process.

    Earlier this month, the regulator had extended the timeline for consumers to make their channel preferences till 31 March 2019.

    “TRAI is urging subscribers to exercise their options to select TV channels of their choice, immediately. DPOs have been instructed to execute the options of subscribers at the earliest,” he said.

  • &TV’s Paramavatar Shri Krishna stands tall at Kumbh Mela 2019

    &TV’s Paramavatar Shri Krishna stands tall at Kumbh Mela 2019

    MUMBAI: Celebrating the spirit of the Hindu legends and the holy river of the Ganges, the ongoing Ardh Kumbh at Prayagraj is seeing over millions of pilgrims currently. Aligning to the sanctity of the event and venerating another such loved Hindu Lord, &TV has set up a huge installation of Lord Krishna from their popular show Paramavatar Shri Krishna at the Kumbh Mela this time.

    Devotees gathered at the ghats are in for a visual treat as they see the installation of everyone’s favourite little makhanchor, Krishna from the show. Kanha’s proximity to the ghats, a sacred site, adds to their religious fervour. Pilgrims can enjoy bhajjans all day and participate in the daily aartis, performed by a dedicated pandit. The rotating Kanha installation stands 16 feet tall in 3D, ensuring it is visible for darshan even from a distance.

    The Kumbh Mela is undoubtedly one of the biggest religious gatherings in not just India, but the world over. It enjoys the status of being not just one of the oldest, but also one of the most iconic festivals in the country celebrated with great faith. The event provides a great opportunity for brands to innovatively connect with their consumers real-time with unmatchable scale.

    Produced by Peninsula Pictures, &TV’s Paramavatar Shri Krishna unfolds the stories of how the Gokul ke Nandlal came to be revered as Lord Shri Krishna. The show has been loved immensely by its viewers and airs every Monday to Friday at 8.30 pm on &TV.

  • MIB makes online mode mandatory for new channel applications

    MIB makes online mode mandatory for new channel applications

    MUMBAI: The Ministry of Information and Broadcasting (MIB) has issued a notice informing all broadcasters that the online module for submitting applications for new TV channels is now operational on web portal www.broadcastseva.gov.in dated 4 February 2019.

    It also stated that henceforth, all such applications for new TV channels should be made through online mode only and no application should be sent through offline mode.

    BroadcastSeva is the effort of MIB to provide efficient and transparent regime for the growth and management of the Broadcast Sector. It provides a single point facility to the various stakeholders and applicants to make their applications for various permission, registrations, licences etc.

    After submitting the online application the broadcasters are required to submit some documents through offline mode. The documents are different for a company already holding channel/teleport permission and a new company.

  • ZEEL launches ‘Zee Family Pack’ at Rs 39 per month for 23 channels

    ZEEL launches ‘Zee Family Pack’ at Rs 39 per month for 23 channels

    MUMBAI: Zee Entertainment Enterprise Ltd (ZEEL) has launched an offer price for its Hindi speaking audience till 31 January 2019. The ‘Zee Family Pack’ which was priced at Rs 45 per month for a suite of 24 channels is now being provided at Rs 39 per month for 23 channels.

    Tailor-made to fulfil multiple demands from family, the ‘Zee Family Pack’ targets the Hindi speaking market (HSM). The Zee Family Pack includes leading channels such as Zee TV, &TV, Zee Cinema, &Pictures, Zee Bollywood, Zee News, Zee Anmol, Big Ganga, Zing, Living Foodz and many others, cutting across multiple genres such as entertainment, movies, news, music and lifestyle thereby offering content that caters to every member of the family, every day. 

    To cater to the multi-genre needs of the premium viewers whose primary language is English, Zee has created the Zee Prime Pack English SD that includes premium channels such as Zee Café, & Flix, Living Foodz and WION priced at Rs 25 per month and the HD pack that includes & Prive HD in addition to these at Rs 35 per month.

    With a total of 59 channels (43 SD & 16 HD) in 11 languages reaching a total of 148 million households every day, ZEEL has been offering audiences in India entertainment cutting across genres.