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MUMBAI: Soccer club Manchester United has today agreed to a three-year sponsorship with one of China‘s most prominent banking groups, China Construction Bank (CCB). As part...
MUMBAI: Vodafone has launched the second leg of its 121 ‘Made For you‘ campaign, created by Ogilvy & Mather. Directed by O&M NCD Rajiv Rao, the...
MUMBAI: Star Plus has roped in eight sponsors for its celebrity dance reality show ‘Nach Baliye‘ which is all set to launch on 29 December at...
NEW DELHI: The government appears serious in reining in monopolistic tendencies in cable TV distribution. The Information and Broadcasting (I&B) Ministry has reiterated that it wants...
MUMBAI: Taking a cue from other news channels, Aaj Tak has kick-started on-ground events with ‘Agenda Aaj Tak‘ which is to be held on 6 and...
NEW DELHI: Bollywood superstar Akshay Kumar is the new brand ambassador for McDowell Signature’s campaign “Success is living in the spotlight”. The brand campaign epitomizes the...
NEW DELHI: Nikon India, a subsidiary of Nikon Corporation, has rolled out a new ad campaign for its Coolpix range. With the new TVC, Nikon aims...
Mumbai: eBay, an eCommerce marketplace, has unveiled its festive marketing campaign. Targeted to 18 – 40 years “value-seeking” shoppers, the campaign is designed to encourage consumers...
MUMBAI: Four decades after Rajesh Khanna ruled over Indian hearts with his romantic brand of movies, the forgotten and lonely superstar warmed up Indian audiences again...
MUMBAI: Advertising spending across television, newspapers, radio, outdoor, Internet and cinema see an increase in the beginning of 2012 compared to last year, according to Nielsen’s...
MUMBAI: Barclays and the Premier League have agreed a new three-year deal for Barclays to continue as the global title sponsor of the Premier League to...
NEW DELHI: Indian Railways spent approximately Rs 1.68 billion and Rs 42.9 million on advertising on the print and electronic media respectively during 2010-11. Parliament was...
NEW DELHI: The 59th National Film Awards ceremony and presentation of the prestigious Dadasaheb Phalke Award to thespian Soumitra Chatterjee will have a live simulcast on...
NEW DELHI: The Telecom Regulatory Authority of India does not have the mandate to regulate advertising and any content-related issues, according to a majority of the...
MUMBAI: On the occasion of the ‘International Conference on Film Finance’, to be held for the first time in India at Mumbai on 27 April, the...
MUMBAI: The latest figures from the Advertising Standards Authority (ASA) show television captured the most advertising spending in 2011, pushing newspapers into second place. The internet...
MUMBAI: BBC Advertising has opened its first office in Switzerland, as it looks to capitalise on the recent growth in the market and build on its...
MUMBAI: Korea’s total advertising spend for 2011 has jumped 10.9 per cent to $8.46 billion, according to an estimate by Cheil Worldwide. This is the second...
TV Today Network is in the process of an organisational shake-up as it prepares for expansion into regional news channels and language newspapers through the Aaj...
MUMBAI: US online ad spend that grew 23 per cent to $32.03 billion in 2011 is expected to grow an additional 23.3 per cent to $39.5...
MUMBAI: Kotak Life Insurance has launched a new 360 degree advertisement campaign spanning TV, radio, digital media and outdoor hoardings across the country. JWT is the...
NEW DELHI: The Government has tightened the screws for smoking scenes in films and television. It has directed that all films and television programmes made before...
MUMBAI: The Canadian government‘s reintroduction of the copyright reform legislation to protect against digital piracy has been welcomed by major Hollywood studios. The new rules also...
MUMBAI: British Airways is launching its biggest brand advertising campaign for a decade to coincide with a five-year programme of investment for the benefit of customers....
MUMBAI: The Nielsen Company, well-known for its television ratings services, is launching a new service to help online advertisers achieve better visibility over their Internet-based promotional...
NEW DELHI: Two public service announcements (PSAs) are to be aired on all major radio and television channels under the National Tobacco Control Programme as part...
Earlier this year to better reflect its business, World Wrestling Entertainment rebranded as WWE. Among other things, it is looking to develop new television products...
HDFC Life‘s advertising spend will stay flat this year as it seeks to turn profitable for the first time. The insurance company, which ranks No....
MUMBAI: For the first time in nearly 20 years, the number of homes in the US with television sets has dropped. US media research company Nielsen...
CNN is banking on India to boost its ad revenue this year as the international news outfit hunts for fast-growing economies in a downturn environment. ...
When Star floated a company for DTH, there were several issues raised on shareholding and other related matters. Was that a ghost that initially haunted you...
MUMBAI: The recently launched English GEC, Big CBS Prime, has kicked off an integrated marketing campaign. The four shows being marketed through this campaign are NCIS,...
Television content production companies have had a bumpy ride during the 12-month period ended March 2010 as broadcasters cut costs and restructured businesses to tide over...
Simon Spalding is a bit of a homebody. When the Fremantle Media regional CEO Europe & Asia Pacific is not travelling around on business he likes...
The Indian Premier League (IPL) defied financial gravity at a time when the world was struggling to fight the menace of recession. Even as capital became...
Badly bruised by MTV. Not really. Not really. Channel [V] has turned around to the same formula – cut down on music content while adding reality...
Wearing the International Cricket Council (ICC) hat isn‘t an easy job these days. With the Indian Premier League (IPL) becoming the new economic powerhouse, scheduling international...
Zee Turner Ltd, the joint venture distribution company between Zee and Turner, is eyeing a revenue of Rs 10 billion this fiscal on the back of...
These are challenging times for pan Asian broadcasters. The economic downturn has meant that ad revenue targets will not be easy to meet. And for the...
MUMBAI: With the onset of the festive season, Turner‘s kids entertainment channels Cartoon Network and Pogo have lined up special programming blocks for their young viewers....
In 2002, TNA Entertainment found a gap in the marketplace to compete with WWE. TNA Wrestling was born and is now seen in 120 countries globally....
It has been a phenomenal journey for Nick in India. From being a channel that was residing at the bottom of the heap, the nine-year-old player...
Foreign media companies like Walt Disney and Turner have entered into equity deals with Indian firms to grow their business in India. The last two...
MUMBAI: Television is the leading source of news in the US. According to the Pew Research Centre’s bi-annual survey on news consumption habits, fewer Americans are...
Star is eyeing growth in Middle East, Pakistan and Africa. Which is why it has created the new post of country head for these three markets...
BBC World News is positioning itself as a tri-media news service with presence in TV, online and mobile. Editorially, it is looking to deliver more live...
BigFlicks, Reliance Entertainment’s online film rental service, plans to invest $100 million over three years. The plan includes a strong offline presence as well. With 50...
Being a regional player in the media business, Deccan Chronicle saw an opportunity in IPL to grab the national platform in line with the company’s strategy...
MUMBAI: BBC’s teen brand BBC Switch has announced a raft of new content aimed at 12 to 17-year-olds, across TV and online at bbc.co.uk/switch. The first...
Concluding our three-part series of interviews looking at the year that was and on into 2008, we turn the spotlight on NDTV Imagine CEO Sameer Nair. ...
