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NEW DELHI: LINE Corporation has launched a brand marketing campaign through a series of TV commercials targeted at the Indian youth to promote its new mobile...
NEW DELHI: Miditech’s crime series on Colors, Shaitaan – A criminal mind, is now coming up with a special episode on the vicious circle of superstitions,...
MUMBAI: That Television Audience Measurement‘s (TAM‘s) ratings are battling for survival is common knowledge. But how this will affect the advertising process on television? And also...
MUMBAI: Even as the day saw a couple of more notices to unsubscribe from TAM‘s TV ratings. The Advertising Agencies Association of India (AAAI) president Arvind...
MUMBAI: Global pay TV households will reach nearly one billion by 2018, up from 772 million in 2012 and 814 million in 2013. According to the...
MUMBAI: Consumers‘ interaction with social media in relation to their television viewing in the US is relatively modest compared to other forms of communication and lags...
MUMBAI: The BBC will offer a never before seen 10 live streams as part of its coverage of this year‘s Wimbledon tennis tournament. The BBC said...
MUMBAI: It finally looks like the industry is rallying around TAM Media. First, the AAAI announced its support for TAM this morning. Now it is the...
NEW DELHI: The Dharampal Satyapal (DS) Group has launched a new campaign captioned “Stadium” for its mouth freshener brand Rajnigandha with the new punch line “Munh...
MUMBAI: Samsung is planning to bring to the market a new Smart Media Player set top box with a CableCard slot for traditional subscription video services...
MUMBAI: Harmonic which offers video delivery infrastructure, has announced that Thai Global Network (TGN), Thailand‘s first and only satellite TV broadcasting center, has chosen Harmonic production...
MUMBAI: The folks at Zee Entertainment Enterprise Ltd (Zeel) have been working with a lot of zeal, it would seem. Especially if one looks at its...
MUMBAI: The Indian television industry which is pegged at a humongous Rs 37,000 crore (KPMG at India analysis 2012) may have some reason to worry if...
MUMBAI: The Network18 group is doing very well, thank you. The group’s media holding company Network18 Media & Investments has reported results which show that the...
NEW DELHI: There has been a hue and cry over the last month or so that broadcasters and MSOs have been extremely slothful in signing channel...
MUMBAI: That the DTH market in India is doing well, is something that the Telecom Regulatory Authority of India (Trai) latest quarter report turned up. This...
NEW DELHI: A new website mytv.com.pk has been launched in Pakistan akin to Internet Protocol Television (IPTV) which has a number of movies and TV shows...
MUMBAI: Financial company IG will tap in to AXN‘s local show ‘The Apprentice Asia‘ which kicks off on 24 May at 9 pm in India. IG‘s...
MUMBAI: Publicitas, the leading international media service company, has opened a new office in Tokyo on 15 April. Escalating its global footprint, the firm will be...
MUMBAI: The stalemate between the Indian Broadcasting Foundation (IBF) and the Advertising Agencies Association of India (AAAI) on the net billing issue has been resolved and...
MUMBAI: For long, traditional linear TV professionals have been kind of pooh-poohing the emergence of YouTube as a challenge to their traditional business model and as...
MUMBAI: Zee cafe in partnership with idubba has launched a mobile app for the viewers who use android phones. Christened as ‘icouch‘, the launch of this...
MUMBAI: The Time Warner Cable (TWC) TV mobile app for iOS devices received an upgrade that now allows users to watch from anywhere some of the...
MUMBAI: Asian tigers China and India together are expected to contribute almost 69 per cent of pay-TV revenues in the Asia Pacific from 2012 to 2020,...
MUMBAI: Introducing the country‘s first outdoor media knowledge repository, All About Outdoor has teamed up with Havas Media to launch Outdoor Media Plan. The official launch...
CANNES: How do broadcasters mine into the social treasure trove that is Twitter? Twitter’s head of broadcast partnerships UK Dan Biddle attempted to answer this during...
MUMBAI: Is the rollout of DAS having an impact on cable & satellite TV’s reach? Prima facie it seems to be if one goes by the...
MUMBAI: Star India has launched its Hindi general entertainment channel (GEC) Star Plus on BSkyB‘s online television service Sky Go from 28 March. Star Plus is...
Mumbai: Hair & Care has rolled out its new television commercial titled ‘Twist and Turn’ that has been created by Taproot India. Taking a slice of...
MUMBAI: BBC has commissioned a BBC Three drama strand exclusively for BBC iPlayer. The drama strand is a venture between BBC iPlayer, BBC Three and BBC...
MUMBAI: 26 per cent of US consumers are digital omnivores. They own a laptop, smartphone and tablet. Deloitte’s State of the Media Democracy survey, now in...
MUMBAI: nexGTv, India’s premier mobile TV service, has bagged the official mobile streaming rights of Pepsi IPL 2013 from master rights holder Times Internet. nexGTv users...
MUMBAI: US TV viewers are taking to Twitter to talk about TV and the digital chatter is building steam. According to SocialGuide, 32 million unique people...
MUMBAI: Thinkbox, the marketing body for commercial TV in the UK, has released a study that shows that TV advertising creates 51 per cent of additional...
MUMBAI: SeaChange International, a global multi-screen video software company, has said that Swedish cable television operator, Com Hem, has selected the SeaChange Adrenalin video platform for...
NEW DELHI: The Information and Broadcasting Ministry has set up a Centralised Monitoring System to monitor the progress of digitisation and to ensure the mandatory adherence...
MUMBAI: Crackle, Sony Picture Television‘s free ad-supported video streaming service, has partnered comScore to launch a first-of-its-kind all-platform audience measurement deal. This initiative will leverage comScore‘s...
NEW DELHI: A total of 6.59 million cable television homes in the 38 cities which are to be covered in Phase II of digitisation have still...
MUMBAI: US broadcaster CBS has announced the launch of the new CBS App for iPhone and iPad users, offering full-episode streaming of CBS programming from primetime,...
NEW DELHI: The number of satellite transponders required by Indian TV broadcasters and DTH operators is expected to double or triple over the next five years....
MUMBAI: Nielsen, a global provider of information and insights into what consumers watch and buy, has launched a solution Nielsen Mobile Brand Effect that measures the...
MUMBAI: The appetite for mobile media continues to rise and that the mobile is not just a fundamental part of consumers‘ communication needs, but increasingly the...
MUMBAI: YouTube and Syco Entertainment announced the launch of a new worldwide entertainment concept named The You Generation. The concept is to provide a new internet...
MUMBAI: Mindshare, a WPP strategic planning and media investment agency, has announced the establishment of a newly formed Content Marketing and Strategic Partnerships practice. This is...
NEW DELHI: Even as it has sought clarity from the Information and Broadcasting Ministry on its powers in acting against violators, the Telecom Regulatory Authority of...
MUMBAI: HBO Asia has announced the Asia launch of HBO Go to now TV‘s HBO subscribers in Hong Kong. HBO Go, a new broadband streaming service,...
MUMBAI: eBay India, a leading eCommerce marketplace, has unveiled its latest integrated marketing campaign under the theme ‘Want it. Get it’. The new campaign reinforces the...
MUMBAI: The Branded Content & Entertainment Abby has been added as a category in this year‘s edition of The Abbys, the advertising awards that take place...
MUMBAI; When the new series of ‘Top Gear UK‘ returns to TV screens on BBC channels across the world next month – just days after UK...
MUMBAI: Bangalore-based cross-platform interactive advertising company Lukup Media has signed an agreement with Mediabrands Indonesia, the media arm of the Interpublic Group to offer media mobile...
