Tag: TV Sports

  • BCCI & MPL Sports launch new T20I jersey for team India

    BCCI & MPL Sports launch new T20I jersey for team India

    Mumbai: MPL Sports, the official kit sponsor of the Indian Cricket Team, and the Board of Control for Cricket in India (BCCI) today unveiled the official team India jersey for all T20 internationals. Called the One Blue Jersey, it celebrates the indomitable energy and enthusiasm that supporters bring to the game. Most importantly, it pays homage to the legions of fans that span different genders and age groups and transcend geographical borders.

    The jersey is styled with a pattern of equilateral triangles—a universal symbol of the blend of energy, spirit, and power—that celebrates the unswerving support of the fans who have stood behind the team through thick and thin. Combined with the petals found in the BCCI’s insignia, the jersey embodies the loyalty and merit that the game demands. The jersey comes in shades of royal blue for a look befitting the champions of the game.

    The One Blue Jersey will make its debut on the pitch during the upcoming T20 series against Australia on 20 September. It replaces the Billion Cheers Jersey at all T20 international competitions. Players will continue to sport the Billion Cheers jersey at One Day Internationals.

    For Rs 1,999, the jersey will be available for purchase at mplsports.in beginning today, as well as at all major e-commerce and retail outlets. Along with this, over 40 SKUs, including player edition jerseys, training gear, and athleisure wear, will be available.

  • SonyLIV onboards 50 advertisers for India’s tour of Sri Lanka

    SonyLIV onboards 50 advertisers for India’s tour of Sri Lanka

    New Delhi: After entrancing sports aficionados with Euro 2020, SonyLIV is now set to enthrall millions of cricket fans with India’s tour of Sri Lanka that began on Sunday. The series comprising three ODIs and three T20s will continue till 29 July.

    The matches are being broadcast across six different languages including Hindi, English, Tamil, Telugu, Malayalam, and Bengali only on SonyLIV.

    For the high-octane series, SonyLIV has roped in over 50 advertisers including brands like Apple, HUL, Amazon, JSW, TVS, Tata Motors, Amul, Dafanews, CoinDCX, Mobikwik, Cars24, Medibuddy, Bridgestone, Acko General Insurance and GoDigit amongst others. The OTT platform has also locked sponsorship deals with some of the most prominent brands like Vimal, Betway, WazirX, and Swiggy.

    SonyLIV senior vice president and head of ad revenue, Ranjana Mangla said, “We are elated to witness an overwhelming response from our advertising partners for all our sporting events that air on SonyLIV. Following the success of Euro 2020, we have managed to onboard more than 50 advertisers and multiple sponsors for India’s tour to Sri Lanka. Like always, we are committed to providing the best viewing experience for all global sporting events on the platform.”

    The Indian team is led by former India captain Rahul Dravid who has stepped in as coach. Shikhar Dhawan will captain the young side while Bhuvneshwar Kumar will be the vice-captain in the three-match ODI and T20I series.

    The platform is also set to provide comprehensive coverage of the Tokyo Olympics 2020 from 23 July.