ITV

Tag: TV show

  • Star Bharat returns with new season of ‘Sasuraal Genda Phool’

    Star Bharat returns with new season of ‘Sasuraal Genda Phool’

    Mumbai: In a post pandemic scenario, the significance of our Indian joint family system has become even more relevant as people seek ways to re-establish their bonds with their closed ones. Bringing alive this sentiment, Star Bharat is all set to return with the second edition of ‘Sasuraal Genda Phool 2’ – the show that celebrates these family dynamics.

    Starting 7 December, the show will air every Monday to Friday at 8:00 p.m. Produced by Ravi Ojha Productions, ‘Sasuraal Genda Phool 2’s ensemble cast includes Jay Soni, Shagun Sharma, Supriya Pilgaonkar, Sudhir Pandey, Daljeet Kaur, Anita Kanwal in pivotal roles. 

    “We have always endeavoured to entertain our viewers with relevant and positive content that that they can enjoy with their family and ‘Sasuraal Genda Phool 2’ is another significant step in that direction,” said Star Bharat spokesperson said. “Through the show we will celebrate the family bonds of Kashyap Parivaar that viewers love them for, but also bring a fresh new twist to the story to make it contemporary and relevant to today’s youth.”

    Lead actor Jay Soni, who plays Ishaan on the show said the show talks about the bond a family shares and the feeling of oneness. Veteran actress Supriya Pilgaonkar, who plays Ishaan’s Badi Maa said, “The channel has made sure they get the whole family back this season and not just the lead couple as it happens on most second seasons which I truly admire. In the chaos of our daily lives, the show brings a sense of positivity and closeness, and that’s all you are looking for.”

  • Zee TV challenges gender stereotypes in its new show

    Zee TV challenges gender stereotypes in its new show

    Mumbai: The portrayal of women on the small screen has always been a subject of intense debate. Some draw inspiration from the society, where women are often told to prioritise their marriage over their careers, or relegate their careers when it comes to making a choice.

    Zee TV is hoping to challenge some of these stereotypes in its fiction show – “Iss Mod Se Jaate Hain.” The show is an attempt to make audiences reconsider their approach towards women achieving more than their male counterparts, according to the channel.

    The story is told from the eyes of Paragi Parashar, the female protagonist who along with her love interest Sanjay Pathak, is preparing for her UPSC exam. While both of them are extremely motivated towards their joint goal of becoming IAS officers, the show captures the dynamics between the two families after Paragi clears her exam with flying colours and Sanjay doesn’t.

    The show is set to air every Monday – Saturday at 6:30 p.m, starting 6 December.

    Zee TV Business head Aparna Bhosle said, “It is a dramatic love story that presents an interesting scenario where the girl is a step ahead of the boy in terms of career accomplishments. Our show captures the diverse reactions the couple faces from both sides of the family and the impact it will have on their relationship.”

    “Iss Mod Se Jaate Hain” will feature actress Akshita Mudgal who will be portraying the role of Paragi, a smart, witty, and studious girl. On the other hand, the role of Sanjay will be played by none other than Hitesh Bharadwaj.

    “Our last association with Zee TV was the gloriously successful ‘Zindagi Ki Mahek,’ so now we’re excited to present audiences with the new show,” said producer Saurabh Tewari from Parin Multimedia. “The story touches upon a problematic social construct where a man is free to prioritise his career, but a woman is often told to focus on her marriage and not over-achieve, lest she should end up making her husband insecure and risk jeopardising her marriage. We would be happy if the show manages to make viewers introspect and reconsider their views on gender equality.”

  • ‘Sa Re Ga Ma Pa’ returns with new season on Zee TV

    ‘Sa Re Ga Ma Pa’ returns with new season on Zee TV

    Mumbai: Following the success of “Sa Re Ga Ma Pa Li’l Champs” last year, Zee TV has announced the return of its longest-running singing reality show, “Sa Re Ga Ma Pa,” starting 16 October, every Saturday and Sunday at 9 p.m.

    The upcoming season of the show will see Shankar Mahadevan, Himesh Reshammiya, and Vishal Dadlani come together as judges. “As we kick-off ‘Music Ka Sabse Bada Tyohaar’ during the festive season, I am sure we will have double the fun. It’s all the more exciting to be judging this season alongside Vishal and Himesh and I‘m hoping to have a marvellous time judging the show with the two of them,” shared Mahadevan.

    Singer-anchor Aditya Narayan will be seen turning host for the upcoming season, returning to the show after his last stint in 2018. “Sa Re Ga Ma Pa has always held a special place in my heart as I started my hosting career with this show, and I feel really honoured to be associated with it. It marked the beginning of my career, and it continues to do so for numerous budding singers across India,” commented Narayan.

    “Sa Re Ga Ma Pa” announced its auditions for the season three months ago with the show’s in-house creative team and production houses – Zee Studios and The Content Team evaluating fresh talent day in, day out to pick only the most promising voices with true potential, said the channel in a statement.

    “Sa Re Ga Ma Pa, our deeply cherished singing reality platform has stayed relevant to music lovers of today and continues to carry forth a legacy we are collectively proud of as a nation, simply because of its golden standards of excellence in singing calibre,” said Zee TV business head Aparna Bhosle. “As we enter the festive season, we are keen to present the latest season as the biggest celebration of music ever. We hope to discover some rare gems and hone them to perfection while entertaining our audiences every weekend!”    

    The platform that has been instrumental in discovering some of the most prominent singing stars of the music fraternity over the past 25 years including the likes of Shreya Ghoshal, Kunal Ganjawala, Kamal Khan, Amanat Ali, Raja Hassan, Sanjeevani, and Bela Shende is back on television.

    “Although I have been a part of several seasons of this reality show, each season has left me surprised with the kind of talent that appears on stage,” stated Himesh Reshammiya. “They are not just adept in the field of music but have their own style and aura of presenting songs, which all the more makes each season worthwhile to watch. Even after all these years, I am quite thrilled to be a part of the judge’s panel because I truly believe that it is going to be a real treat to watch these raw talents perform.”

    “Sa Re Ga Ma Pa and I go back a long way and it truly feels wonderful to return to the show after a while. What makes this season more exciting is the celebration of music that we are kickstarting as well as the chance of sharing the judge’s panel with some of the finest names in the industry,” said Vishal Dadlani. “I have a great equation with both Himesh and Shankar and whenever we have worked together, we have had a lot of fun through our music. I look forward to shaping the future of this season’s contestants.”

  • Zee Zest’s ‘Grand Trunk Rasoi’ returns with new season on 20 Sept

    Zee Zest’s ‘Grand Trunk Rasoi’ returns with new season on 20 Sept

    Mumbai: After the successful first season of “Grand Trunk Rasoi”, Zee Zest has announced to bring the next edition of the culinary show. Featuring chef Saransh Goila as a host, the new season will be aired at 1 p.m every Monday and Tuesday from 20 September.

    With the show, Zee Zest promises to enlighten the viewers about the lesser-known culinary facts and traditional recipes spanning the countries of India, Afghanistan, Pakistan, and Bangladesh. “Each episode of this series creates an enriching experience with its engaging visuals and distinctive storytelling methods. It is filled to the brim with culinary wisdom, food traditions, and anecdotes,” it shared in a statement.

    Globally known for his irresistible rendition of the classic Butter Chicken, chef Goila hails from a family that migrated from Sindh to Delhi during the partition. He adds a personal touch to the show by taking his mother’s recipes and recreating some of his childhood favourites.

    “Grand Trunk Rasoi 2 transports viewers to regions of immense historic and cultural significance, through a refreshed format that is sure to pique their curiosity,” said Zee Zest business head Amit Nair on the new season.

  • Sony SAB announces new show ‘Shubh Laabh Aapkey Ghar Mein’

    Sony SAB announces new show ‘Shubh Laabh Aapkey Ghar Mein’

    Mumbai: Sony SAB has announced a new show called “Shubh Laabh – Aapkey Ghar Mein” that is set to premiere 13 September, Monday to Friday at 9:30 p.m.

    Produced by Jay Productions, the show features Mitil Jain, Manan Joshi, Mahi Sharma, Geetanjali Tikekar, Nasirr Khan, Chhavvi Pandey and Tanisha Mehta.

    Set in Ratlam, the show revolves around Toshniwal family who runs a snack shop and explores their daily struggles and challenges as well as the aspiration for a prosperous life. When their business suffers from financial problems, Savita, a housewife and devotee of Goddess Lakshmi, prays to her for a miracle. The Goddess Lakshmi takes on a human avatar and enters Savita’s life, shared the channel.

    “We at Sony SAB have been steadfast on our vision to be different, and our new show, Shubh Laabh – Aapkey Ghar Mein is a step in that direction,” said Sony SAB, business head, Neeraj Vyas. “Challenging the norm has become a mainstay for us and even as we bring our new show which walks a thin line between ritualism and self-transformation, we choose to do so without any negative drama. Instead, in the true spirit of what Sony SAB is known for, we want to engage, entertain, encourage and enlighten the audience and try to make this world a happier place through the entertainment we provide.”

  • ‘Pyaar Tune Kya Kiya’ returns with season 12 on Zing

    ‘Pyaar Tune Kya Kiya’ returns with season 12 on Zing

    Mumbai: Zing is all set to showcase season 12 of its hugely popular show “Pyaar Tune Kya Kiya” (PTKK) starting 14 August every Saturday at 7 p.m. 

    The show will present 15 new-age love stories filled with friendship, drama, and romance. The idea behind this season’s theme emerges from the insight that the definition of love has evolved for GenZ, said the channel.

    PTKK is among the most successful IPs at the channel and has been running for the past seven years.

    Commenting on the launch of the latest season, ZEEL’s deputy business head – music cluster, Pankaj Balhara said, “It has been a wonderful journey for us with PTKK. The show has hit all the right chords with the viewers from the first season. We are glad that we have a dedicated audience base that is connected deeply with the show. Like every season, even this time we have taken a theme that is relevant to Gen Z and their relationships today, making the content extremely relatable. We are confident that this season, like every other season, will strike a chord with our audience.”  

  • &TV announces new mythological show ‘Bal Shiv’

    &TV announces new mythological show ‘Bal Shiv’

    Mumbai: &TV has announced the launch of a new mythological fiction show, ‘Bal Shiv’. The show is currently under production and being bankrolled by production banner, Zee Studios.

    For the first time on Indian television, ‘Bal Shiv’ will depict an untold mythical story of the mother and son’s eternal bond (Mahasati Anusuya and Bal Shiv) through exploring various chapters of his childhood and self-discovery. The story revolves around the premise that Lord Shiva had taken several avatars, yet never experienced childhood and mother’s love, said the channel in a statement.

    “Mythological stories always have had a fascination and staunch following amongst viewers of all ages. They have always presented viewers with the hope of direction and protection in uncertain times,” the channel said. “Of all the fascinating stories on the legend of Lord Shiva and his various avatars, one story that has never been told before is the story of Bal Shiv and his Bal Roop,” it added.

    The upcoming presentation will soon premiere only on &TV.

  • &TV’s latest ‘Ghar Ek Mandir – Kripa Agrasen Maharaja Ki’ premieres 10 August

    &TV’s latest ‘Ghar Ek Mandir – Kripa Agrasen Maharaja Ki’ premieres 10 August

    Mumbai: &TV on Wednesday announced the launch of its latest offering ‘Ghar Ek Mandir – Kripa Agrasen Maharaja Ki’ set to premiere on 10 August. The socio-mythological show will air every Monday to Friday at 9 pm only on &TV.

    The show is a never-seen-before socio drama on Indian television built around the context of the legendary king, Agrasen Maharaja, who was the founder of the Agrawal community of traders. His teachings and principles hold relevance even today and serve as a guiding force for leading life. The story will depict Agrasen Maharaja’s core principles through his ardent ‘bhakt’ (devotee) and the show’s lead protagonist, Genda, said the statement.

    The cast comprises Shrenu Parekh as Genda, Sai Ballal as Kundan Agarwal, Sameer Dharmadhikari as Agrasen Maharaja, Akshay Mhatre as Genda’s husband, Varun Agarwal, Vishal Nayak as Manish Agarwal, Kenisha Bhardwaj as Nisha Agarwal, Yamini Singh as Santosh, Archana Mittal as Anuradha Agarwal.

    Commenting on the launch, &TV, business head, Vishnu Shankar, said, “In challenging times what helps us stay afloat are our principles, our beliefs and most importantly, our family. We are proud to bring to the television screen for the first time ever, a socio-mytho show around the legendary Agrasen Maharaj, whose principles and teachings are relevant even today, centuries later. While he may have been the founding father of the Aggarwal community, his teachings are universal. ‘Ghar Ek Mandir – Kripa Agrasen Maharaja Ki’ is a captivating tale of faith, family, and life.”

    “The story is an emotional journey of Genda and how she conquers every challenge in her life through her faith,” added ZEE Studios, business head Anshul Khullar.

  • Zee Salaam launches new show – Jai Hind Janab

    Zee Salaam launches new show – Jai Hind Janab

    New Delhi: 24×7 Urdu News channel Zee Salaam is all set to launch a new weekly show Jai Hind Janab which will air every Sunday at 8 PM.

    The channel has strengthened its place in the Urdu genre with its consistent news coverage and reporting.

    “Zee Salaam has always taken stand for soldiers of our nation and has strongly put forward their concerns in front of the government on all the important platforms so that their voices are heard by the authority and the nation. The new show has bee  launched with the same philosophy of patriotism & inclusiveness,” said the channel in a statement on Monday.

    Zee Media’s Cluster three CEO, Dileep Tiwari said “This is a great initiative of Zee Salaam. The nation should remain indebted to the sacrifice and service of the soldiers and through this show the channel gives the respect and honour which they deserve .”

    Zee Salaam editor, Irfan Sheikh said, “The country is very valuable to us and we always put our nation first. Through this special show, we recognize, honour & offer tribute to the brave hearts. The subsequent episodes will feature the real heroes from our society who have gone out of their way to immensely contribute to society or have helped those who were in need which will cover military, para-military, police, doctors and other frontline warriors.” 

    This show is based on the nation’s first philosophy and aims to motivate every individual to work towards prosperity, restoration, and progress of the nation in his or her own capability.

  • Paree’s integration with Pyar Tune Kya Kiya aims to set a progressive narrative

    Paree’s integration with Pyar Tune Kya Kiya aims to set a progressive narrative

    NEW DELHI: While most youth-focused brands now prefer to market themselves digitally, where most of their core audience is, homegrown sanitary pad maker Paree is counting on a TV show to strike a chord with its TG. The young brand has recently partnered with Zing’s popular TV show Pyar Tune Kya Kiya’s (PTKK) season 11 as presenting sponsors.

    In conversation with Indiantelevision.com, Paree founder and CEO Sahil Dharia asserted that TV is far from being ruled out in any brand’s marketing mix. “Digital, no doubt, is a great alternative medium to reach the younger generation but it will never get as big as TV. We see if an association can help us in reaching around 10 crore women or not before we make any marketing decision, and this certainly does.”

    Paree GM – marketing Samta Datta stated that the brand wanted to solidify its foundation with the core TG, and the show is in complete synergy with that.

    However, it doesn’t mean that Paree is shying off from going digital for its promotions. “Paree is going to be a digitally-enabled brand but this particular show has a great outreach amongst the gen-Z, who are the decision-makers. Also, it will be running on Zee5 as well, taking us to the digital audience too,” Dharia added. 

    Pyar Tune Kya Kiya is one of the most popular shows on Zing and has been running for the past six years. Currently, in its season 11, the show explores the theme of confusion in love with complicated twists, starring actors like Arijit Taneja, Ketki Kadam, Eisha Singh, Charlie Chauhan, and many others. Apart from Paree, the show is co-powered by Yamaha Fascino 125 Fi, Vicks Cough drops, and has Philips Trimmer as grooming partner and Godrej Protek as associate sponsor.  

    As the presenting sponsor for the show, Paree has done a total of five brand integrations across five episodes. Each episode will have a minimum of 2.5 minute-long interaction around the brand. 

    Datta explained, “Our idea was not to get viewing minutes or just plaster our product on-screen. We wanted to start active conversations with this integration. So, you will see our product as a part of the narrative within the show wherein young couples, friends, and parents will be seen talking about it.”

    Dharia mentioned that the representation is a step-ahead from the age-old anathemas that surround menstruation and sanitary pads. “We have shown a couple talking about PMS that mostly becomes a taboo topic within young partners. We have shown a guy buying Paree pads for his girlfriend, and many such instances to set the ball rolling towards a progressive society.” 

    Discussing the overall marketing plan for the brand, Dharia shared that they are currently spending heavily on their marketing initiatives as they want to reach out to the maximum audience. While TV and digital take the biggest portions of their budgets, print also plays a key role in promoting topics like menstrual hygiene.

    “Our aim is to grow from the existing three per cent market share that we have today and we want to be on the top of the mind of the users. More than five to 10 per cent of our revenues are reserved for marketing activities. So, we try to remain on-air always. We are very much satisfied with the voice share that we have on television right now. We are active both during the prime time and RODPs spot,” he signed off saying.