Tag: TV ratings

NBF implores Barc India to resume TV ratings

Mumbai: The News Broadcasters Federation (NBF) has once again written to Broadcast Audience Research Council (Barc) India seeking immediate resumption of TV ratings for news channels. The letter dated 28 January is addressed to the chairperson and members of the board of directors of Barc India.

The ratings for news channels were suspended in October 2020 and are yet to be resumed despite the I&B ministry’s directive.

Highlighting that its member news channels have been paying Barc subscriptions even during the blackout period of 16 months, the NBF implored Barc to release the news genre data by 3 February 2022 (Thursday). However, no data has been released till the filing of the report.

“We would like to bring to light how numerous advertisers, have publicly and individually, iterated the need for the return of ratings. In absence of ratings, the entire industry is suffering and faces a steeper challenge with every delay by Barc,” NBF stated.

The representative body also highlighted that in a sworn affidavit dated 17 August 2021, the Bombay high court had stated that the defendant (referring to Barc) will restore access to the weekly channel data as and when, and if, this is permitted by the government or the regulator. If on the other hand, the government permits the release of all weekly channel data, including for past periods, the defendant will supply that to the plaintiffs. “Now that the government has categorically called for the release of ratings, it is baffling and unfathomable why Barc is refusing to act,” wrote NBF.

The ministry of information and broadcasting (I&B) on 12 January 2021 had asked Barc to release news ratings with immediate effect and also release the last three months’ data. When queried by a journalist on Twitter, TRP committee chairperson Shashi Shekhar Vempati also stated, “I am hopeful that ratings for the news genre are resumed at the earliest. I see no reason for Barc India to further delay the matter.”

While the rating agency has decided to remain mum on the issue, several news reports have indicated that ratings will return only in March.

February 3, 2022
Sun TV most viewed channel in week 3: Barc data

Mumbai: With weekly ratings of 3001.92, Sun TV was the most viewed channel in the third week of 2022 (15-21 January) according to Broadcast Audience Research Council (Barc) data. Star Utsav retained the second spot at 2648.37 AMA, ahead of Star Maa (2540.66) and Star Plus.

Sony SAB, Star Vijay, Dhinchaak, Zee TV, Colors and Star Pravah grabbed the remaining slots.

The mega cities were also led by Sun TV at 516.5 AMA. It was followed by Star Plus, Sony SAB, Colors and Star Vijay.

Dominating the South market once again Sun TV garnered 2993.66 weekly AMAs. Star Maa, Star Vijay, Zee Kannada and Zee Telugu were at the positions from number two to five, respectively.

Among the regional markets, Star Pravah was the most viewed channel in Maharashtra/Goa with 1474.24 AMA, Star Jalsha (1321.75) in West Bengal, Tarang (488.13) in Odisha, Zee Kannada (1446.09) in Karnataka, and Star Utsav in Rajasthan (239.9) as well as in UP/Uttarakhand (447.17).

January 29, 2022
Sun TV most viewed channel in week 2: Barc

Mumbai: Tamil GEC Sun TV was the most viewed channel in the second week of 2022 (8 January-4 January) according to Broadcast Audience Research Council (Barc) data. The channel garnered weekly AMAs of 3098.58, slightly higher than last week’s 3020.98.

Star Utsav maintained a hold on the second position with 2693.79 AMA. At 2438.54 Star Plus was in the third spot. Star Maa, Dhinchaak, Sony SAB, Star Vijay, Colors, Zee TV and Star Pravah were at number four to ten.

Sun TV ruled the mega cities and south market with AMA of 530.77 and 3089.62 respectively. Colors, Star Plus, Sony SAB and Star Vijay grabbed the remaining slots in the mega cities. Star Maa, Star Vijay, Zee Telugu and Zee Kannada were the other top players in the South, in that order.

Among the regional markets, Star Pravah was the most viewed channel in Maharashtra/Goa with 1492.66 AMA, Star Jalsha (1275.02) in West Bengal, Tarang (441.28) in Odisha, Zee Kannada (1448.34) in Karnataka, and Star Utsav in Rajasthan (251.94) as well as in Uttar Pradesh/Uttarakhand (441.6).

January 22, 2022
Sun TV maintains lead, Star Utsav & Dhinchaak big gainers in 2022: Barc

Mumbai: Continuing the lead from the last week of 2021, Sun TV began the New Year as the top performer in the first week of 2022. The Tamil GEC garnered weekly AMAs of 3020.98 according to Broadcast Audience Research Council (Barc) data for the period of 1-7 January.

Disturbing the long-standing status quo of Sun TV, Star Plus and Star Maa at the top three positions once again, Star Utsav lodged itself at No. two this week with 2637.26 AMA. It was at the third spot last week. At 2541.77 (‘000s) Star Plus finished third. It was followed by Star Maa and Star Vijay.

Climbing up from last week’s tenth position, Dhinchaak grabbed the sixth spot this time. Sony SAB, Colors and Zee TV were in the next three positions. Marathi GEC Star Pravah re-entered the list at the last slot after a gap of a few weeks.

The mega cities showed a preference for Sun TV (507.75) which was followed by Colors, Star Plus, Sony SAB and Star Vijay. South market was also led by the Tamil major with AMAs of 3014.22. Star Maa, Star Vijay, Zee Kannada and Zee Telugu were in the next four positions.

Among the regional markets, Star Pravah was the most viewed channel in Maharashtra/Goa with 1578.27 AMA, Star Jalsha (1278.48) in West Bengal, Tarang (477.06) in Odisha, Zee Kannada (1525.16) in Karnataka, and Star Utsav in Rajasthan (254.1) as well as in UP/Uttarakhand (443.38).

January 15, 2022
Discovery’s ‘Into the Wild’ featuring Ajay Devgn reaches 13.6 mn TV audiences

Mumbai: Discovery India’s “Into the Wild” with Bear Grylls and Ajay Devgn which premiered on 25 October on the Discovery Channel has garnered a unique reach of 13.6 million across the network channels. It became the highest-rated show in the infotainment genre this year with 605K AMAs (average minutes audiences; 2+ India).

The show has garnered a high TSV of 19 minutes. Discovery channel alone is rated higher than all infotainment channels put together and accounts for 55 per cent channel share in the infotainment genre.

The journey started with a special edition of “Man Vs Wild” with Bear Grylls and PM Modi which was billed as the TV event of the year. Followed by “Into The Wild” with superstars Rajinikanth and Akshay Kumar, generating record TV ratings and viewership for the cult new franchise. The latest episode of “Into The Wild” with Bear Grylls and Ajay Devgn has continued the legacy for being the most-watched show in the genre this year too.

“Within its first-week premiere on discovery+, the show opened to rave reviews from the audience witnessing a strong momentum in subscription because of its gripping content and also with its truly out-of-the-box and disruptive marketing innovations,” said a spokesperson from the company.

(Source: BARC India| TG: All 2+ I Market: India (U+R) |Period: Week 43’2021|AMAs)

(Source: BARC India| TG: All 2+|Market: India(U+R) |Period: Week 43’2021 | 8pm-9pm |ATS)

(Source: BARC India| TG: All 2+|Market: India(U+R) |Period: 25th Oct 2021 8pm-9pm |Channel Share %)

November 9, 2021
Sun TV regains top spot in week 40: Barc

Mumbai: Garnering weekly AMAs of 2844.59 (‘000s), Sun TV emerged as the most viewed channel in Broadcast Audience Research Council (Barc) week 40 (2 to 8 October 2021). The Tamil GEC replaced Star Plus which had been ruling the position for the past two weeks. Star Plus slipped to the second spot with 2788.88 AMA.

Star Sports 1 Hindi maintained its hold on the third spot with 2609.43 (‘000s) AMA. Star Maa, Star Vijay, Star Utsav, Colors, Sony SAB, Zee Telugu, and Zee TV followed in that order.

The mega cities were also led by Sun TV at 493.9 AMA. Star Plus, Colors, Star Vijay, and Star Sports 1 Hindi grabbed the remaining four positions.

With 2838.2 (‘000s), Sun TV was the leader in the South market as well. Star Maa, Star Vijay, Zee Telugu, and Zee Kannada were at the second to fifth spots.

Among the regional markets, Maharashtra/Goa was dominated by Star Pravah with 1263.24 AMA. Zee Bangla was the top performer (1085.45) in West Bengal, Tarang (415.14) in Odisha, Zee Kannada (1401.55) in Karnataka, and Star Utsav (206.81) in Rajasthan.

Clocking 291.14 (‘000s) AMA, Dangal made a surprise entry at the top position in UP/Uttarakhand, replacing long-time leader Zee Anmol which slipped to the third spot making way for Star Utsav as the second most viewed channel.

October 18, 2021
Star Plus maintains top position in week 39: Barc

Mumbai: Hindi GEC Star Plus maintained its hold at the top position in Broadcast Audience Research Council (Barc) week 39 (from 25 September to 1 October). With a weekly AMA of 2802.45 (000’s), the channel garnered more viewership than last week when this figure stood at 2744.83 (‘000s) AMA. Tamil GEC Sun TV was the second most viewed channel, clocking 2727.68 AMA as against last week’s 2650.54 (‘000s), revealed the Barc data.

Riding the IPL wave, Star Sports 1 Hindi which made a direct entry at the sixth spot in week 38, replaced Star Maa at the third spot. The Telugu GEC has been a consistent performer at second or third place for the past many weeks. While Star Sports 1 Hindi bagged 2725.57 (‘000s) AMA, Star Maa finished fourth at 2502.61.

The remaining order was occupied by Star Utsav, Colors, Sony SAB, Star Vijay, Zee Telugu, and Sony Pal.

Week 39’s Mega Cities list looked different with Star Sports 1 Hindi at the fourth position with a weekly AMA of 386.62 (‘000s). Sun TV led the tally at 473.73 AMA. Star Plus and Colors bagged the second and third slots respectively. Star Vijay finished last.

Sun TV was the top performer in the South Market as well, where it recorded 2720.54 AMA. Star Maa, Star Vijay, Zee Telugu, and Zee Kannada followed.

In the regional circuits, Star Sports 1 Hindi was among the top five most-viewed channels in UP, Odisha, West Bengal, and Maharashtra/Goa.

Star Pravah led the Maharashtra/Goa market with 1419.85 (‘000s) AMA. Zee Bangla was the top performer (1041.27) in West Bengal, Tarang (390.25) in Odisha, Zee Kannada (1434.64) in Rajasthan, Star Utsav (253.6) in Rajasthan, and Zee Anmol (354.63) in UP/Uttarakhand.

October 9, 2021
Star Plus trumps regional GECs to regain top spot in week 38: Barc

Mumbai: Star Plus trumped close rivals Sun TV and Star Maa to emerge as the most viewed channel in Barc week 38 (between 18 and 24 September). The three channels have been fighting it out for the top position for several weeks, with the regional GECs dominating the list for the past three weeks.

This week Star Plus clocked 2744.83 (‘000s) AMAs as against 2719.62 (‘000s) last week when it was at the second position. Tamil major Sun TV was next with weekly AMAs of 2650.54 (‘000s). 2512.05 AMAs secured the third spot for Telugu GEC Star Maa.

Colors and Star Utsav clinched the fourth and fifth position. Riding high on IPL viewership, Star Sports 1 Hindi made a direct entry as the sixth most-watched channel in week 38. Sony SAB, Star Vijay, Star Pravah, and Zee TV grabbed the remaining four spots.

Sun TV led the tally in the mega cities with 459.74 AMAs. Star Plus, Colors, Star Vijay, and Sony SAB followed. With weekly AMAs of 2644.6 (‘000s), Sun TV was the top performer in the South Market as well. Star Maa, Star Vijay, Zee Kannada, and Zee Telugu were at positions two, three, four, and five respectively.

Maharashtra/Goa showed a clear preference for Star Pravah which bagged 1507.05 AMAs. With 1076.13 AMAs, Zee Bangla toppled long-time leader Star Jalsha to clinch the top spot in West Bengal. The latter slipped to the second spot.

At 419.59 AMA, Tarang was the most viewed channel in Odisha, Zee Kannada in Karnataka (1461.09), Star Utsav in Rajasthan (245.59), and Zee Anmol (355.23) in UP/Uttarakhand.

October 2, 2021
Sun TV regains top spot in week 37: Barc

Mumbai: Sun TV has regained the top position in week 37 replacing Star Maa which was the most viewed channel last week, according to Barc data. The Tamil GEC clocked 2722.56 weekly AMAs in week 37 (11 September to 17 September). The figure for week 36 when it was at the third position stood at 2789.9 AMA, clearly indicating a significant drop on overall viewership.

Star Maa, on the other hand, dropped to the third position below Star plus. The two channels recorded weekly AMAs of 2568.47 (‘000s) and 2719.62 (‘000s) respectively.

The top-ten list for week 37 was dominated by six regional GECs in all. Star Vijay (Tamil) was at the sixth spot, Zee Telugu and Zee Kannada at eighth and ninth, and Star Pravah (Marathi) which has been leading the Maharashtra/Goa market was the new entrant in the All-India list at the last position.

Colors, Star Utsav and Sony SAB grabbed the fourth, fifth and seventh spot.

Sun TV was the top performer in the mega cities as well as the South market with 464.77 (‘000s) and 2714.62 (‘000s) AMAs. Star Plus, Colors, Star Vijay and Sony SAB clinched the remaining posts in the mega cities. Star Maa, Star Vijay, Zee Kannada and Zee Telugu were at the second to fifth position in South region.

In Maharashtra/Goa, Star Pravah led the tally with 1519.22 AMAs. At 1101.57 AMA Star Jalsha was the most viewed channel in West Bengal, Tarang (429.76) in Odisha, Zee Kannada (1526.03) in Karnataka, Star Utsav (237.3) in Rajasthan and Zee Anmol (343.91) in UP/Uttarakhand.

September 25, 2021
HUL is top advertiser in week 36: BARC

Mumbai: Broadcast Audience Research Council (BARC) India’s top-ten advertiser (across genres) list for week 36 was led by Hindustan Lever Ltd (HUL) with total ad volumes of 4750.01. Reckitt Benckiser (RB) India Ltd has secured the second position at 3620.24 ad volumes.

Cadbury India was a distant third with ad volumes of 970.6. Brooke Bond Lipton India finished fourth. Godrej Consumer Products, which was not on last week’s top advertisers list, made its way to the fifth spot this time. Procter & Gamble, ITC Ltd, Colgate Palmolive India Ltd, and Asian Paints India Ltd grabbed the sixth to ninth positions. Coca-Cola India finished last with ad volumes of 392.47 (‘000s).

Among the brands, RB’s Dettol Toilet Soap dominated the list, recording ad volumes of 574.55. Horlicks stood second at 497.96. Lizol, Dettol, Harpic Bathroom Cleaner, Dettol Antiseptic Liquid, Harpic Power Plus 10X Max Clean, Airtel Black, Lux Cozi, and Myntra followed, in that order.

September 18, 2021