ITV

Tag: TV measurement

  • Barc week 24: Star Plus regains No. 1 spot in HSM market

    Barc week 24: Star Plus regains No. 1 spot in HSM market

    Mumbai: Broadcast Audience Research Council (Barc) India has released TV currency data for Week 24 i.e., 11 June to 17 June. Star Plus regained No. 1 spot in the Hindi-speaking market.

    As per all India 2+ target group data, Sun TV Network was the most watched channel during the week with an average minute audience (AMA) of 2394.13 (000). It was followed by Star Maa with 2272.03 (000) AMA, Star Plus at 2081.99 (000) AMA, Goldmines at 1843.02 (000) AMA and Sony SAB at 1678.96 (000) AMA.

    Average minute audience is defined as the number of individuals of a target audience who viewed a televised “event”, averaged across minutes.

    [[{“fid”:”1081769″,”view_mode”:”default”,”fields”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false},”type”:”media”,”field_deltas”:{“1”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false}},”attributes”:{“height”:”713″,”width”:”700″,”class”:”media-element file-default”,”data-delta”:”1″}}]]

    In the Hindi-speaking market, Star Plus was the most watched channel with 2011.23 (000) AMA. Goldmines fell into second place at 1815.44 (000) AMA followed by Sony Sab at 1638.03 and Dangal at 1623.97 (000) AMA.

    [[{“fid”:”1081779″,”view_mode”:”default”,”fields”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false},”type”:”media”,”field_deltas”:{“2”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false}},”attributes”:{“height”:”455″,”width”:”700″,”class”:”media-element file-default”,”data-delta”:”2″}}]]

    In the South, Sun TV was the most watched channel with 2384.2 (000) AMA, followed by Star Maa at 2228.4 (000) AMA, Star Vijay at 1501.4 (000) AMA, Zee Kannada at 1500.36 (000) AMA and Zee Telugu at 1379.31 (000) AMA.

    [[{“fid”:”1081789″,”view_mode”:”default”,”fields”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false},”type”:”media”,”field_deltas”:{“3”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false}},”attributes”:{“height”:”449″,”width”:”700″,”class”:”media-element file-default”,”data-delta”:”3″}}]]

    In the Maharashtra/Goa market, Star Pravah was the leading channel with 1450.45 (000) AMA followed by Zee Marathi at 589.26 (000), Sony SAB, Colors Marathi and Star Plus.

    [[{“fid”:”1081799″,”view_mode”:”default”,”fields”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false},”type”:”media”,”field_deltas”:{“4”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false}},”attributes”:{“height”:”446″,”width”:”700″,”class”:”media-element file-default”,”data-delta”:”4″}}]]

    In the West Bengal market, Star Jalsha was the most watched channel with 1032.2 (000) AMA, followed by Zee Bangla at 754.58 (000) AMA, Jalsha Movies at 195.55 (000) AMA, Sony Aath and Zee Bangla Cinema.

    [[{“fid”:”1081809″,”view_mode”:”default”,”fields”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false},”type”:”media”,”field_deltas”:{“5”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false}},”attributes”:{“height”:”447″,”width”:”700″,”class”:”media-element file-default”,”data-delta”:”5″}}]]

    In the megacities market including Mumbai, New Delhi, Kolkata, Bengaluru, Chennai, Sun TV was the most watched channel at 430.43 (000) AMA followed by Star Plus, Sony SAB, Colors and Star Pravah.

  • DD India records 8.2 million TV reach over eight weeks: Barc

    DD India records 8.2 million TV reach over eight weeks: Barc

    Mumbai: Prasar Bharati’s English news channel DD India has recorded a reach of 8.2 million on TV over the last eight weeks, as per Broadcast Audience Research Council (Barc). The data was for 15+ audience based on a four week rolling average.

    “In terms of TV reach, DD India is the number one English news channel in the country,” said the statement. “Its closest competitor could manage only around half the reach of DD India. Even the viewership for DD India has witnessed a consistent upward weekly growth, registering a whopping total growth of almost 150 per cent over the last eight weeks.”

    Prasar Bharati also reported that its YouTube subscriber base has grown up to 20 million. Recently, DD Sahyadri News crossed 800K subscribers, followed by DD Sahyadri at 600K, DD Odia at 300K, DD India at 200K and DD Tura at 120K.  Prasar Bharati has more than 190 YouTube channels and its regional channels from the South and North-east are the fastest growing in terms of subscriber base.

    Launched in January 2019, DD India reaches more than 190 countries via satellite, OTT platforms and the NewsOnAir app. The channel through its various programmes offers international viewers India’s perspective on domestic and global developments. Its popular programmes include “India Ideas,” “World Today,” “Indian Diplomacy,” “DD Dialogue” and “News Night.”

  • Discovery Inc invests in advanced TV ad company OpenAP

    Discovery Inc invests in advanced TV ad company OpenAP

    Mumbai: Discovery Inc has joined FOX, NBCUniversal, and ViacomCBS to buy a minority stake in OpenAP, the advanced advertising company which is working on a goal to “bring simplicity and scale to audience-based campaigns in television. The decision comes as media companies worldwide look for improved ways of audience measurement.

    The joint venture created by several media industry giants, centralises data activation on behalf of premium national TV publishers, bringing efficiency and scale to audience-based campaigns.

    The recent announcement furthers Discovery’s strategy of building a technical framework that enables cross-platform audience-based buying and creating collaborative support for alternative currency standards, it said in a statement. The factual-life entertainment giant will join OpenAP’s board of directors with chief US Advertising sales officer Jon Steinlauf, and executive VP digital ad sales and advanced advertising Jim Keller, both representing the company.

    “Discovery is excited to take an active role shaping the future of advanced audience buying,” said Discovery’s executive VP digital ad sales and advanced advertising Jim Keller. “Given our current momentum, influence, and growth of audience-based sales, we believe Discovery can help further the work OpenAP has been doing to initiate meaningful change in the market.”

    The investment signals an expansion of Discovery’s existing relationship with OpenAP, having integrated with the central TV identity spine, OpenID in April last year, and more recently partnering with OpenAP on the launch of XPm, the publisher-backed cross-platform measurement framework. For OpenAP, it will help further its ability to grow the overall market for audience-based advertising and expand the breadth and scale of its services across cross-platform identity, measurement, and planning.

    “Discovery has long been a pioneer of TV entertainment with its iconic portfolio of content and direct-to-consumer experiences people love. The last two years have demonstrated the force of change that can happen when we take an audience-first approach to reimagining TV advertising for media owners, advertisers, and consumers alike,” said OpenAP CEO David Levy.

    In a joint statement, FOX senior VP, data strategy and sales innovation Dan Callahan, NBCUniversal president, and chief business officer Krishan Bhatia, and ViacomCBS COO – advertising revenue John Halley at ViacomCBS, stated that Discovery’s commitment further validates OpenAP’s mission and builds on the success and scale of our collective organisations work to build a more advanced model for TV advertising that focuses on audiences.  “OpenAP has been a catalyst for bringing programmers and marketers together to change the model, and we’re proud to now have Discovery join us to accelerate these efforts,” they added.

  • Audiences have replaced slots as the new language of transaction: Kantar’s Puneet Avasthi

    Audiences have replaced slots as the new language of transaction: Kantar’s Puneet Avasthi

    Mumbai: Following the ratings controversy in the US that led to the revocation of Nielsen’s MRC accreditation, the TV measurement Company late last month announced an “Impressions First Initiative” to support an industry-wide move to impression-based buying and selling in local markets across the US. This shift to an impression-based currency will lay the groundwork for implementing Nielsen ONE – Nielsen’s single cross-media product – across local, national, and digital measurement.

    The alacrity with which the Company has acted indicates the growing importance of CTV measurement for advertisers and how it has been at the core of the entire unrest. Closer home, similar voices are being heard, though at a much lower intensity. One may recall that at the height of the Barc TRP controversy last year, a section of the industry had expressed dissatisfaction with the ratings agency’s efforts and even intentions to bring forth a unified, cross-platform measurement system.

    According to Ormax Media’s recent research, the Indian OTT audience universe is now 353.2 million people, translating into a penetration of 25.3 per cent. This means that one in four Indians watched online videos at least once in the last one month. CTV viewing in India increased by 31 per cent as per mediasmart’s India CTV Report 2021. Amazon streaming services that were once considered niche in India are today being accessed by 99 per cent of the pin codes in the country. Now that Amazon has turned into a super app with the launch of Prime Video Channels, further massification is expected. Add to all this, the availability of linear TV on OTT platforms, and the medium becomes a staple in media plans for brands across categories.  

    Needless to say, advertisers are clamouring for a third party measurement system for OTT and a unified metric across linear and connected TV that serves all their data needs. While there is no industry body that has been recognised as the standard, individual players both global and independent, are working to meet marketers’ demands, with each contributing its own unique technology, methodology as well insights to evolve a robust and competitive OTT measurement ecosystem in the country.

    Taking the discussion forward, Indiantelevision.com’s Ashee Sharma connected with Kantar director (specialist businesses) –South Asia Insights Division, Puneet Avasthi to understand the work being done by the data and insights Company in the field of OTT measurement in India, and the shift in TV measurement over the years.

    Edited Excerpts:

    On the big shift in TV measurement

    The advertising market has seen a significant shift in recent years with the old order of having TV commercials placed on (time) slots changing. Instead of slots, audiences are being sold today, and that has become the new language of transaction. In the old linear TV viewing world where there used to be a fixed time for a content piece, we were measuring the viewership for a particular time spot. But now as viewership and programming become non-linear we have to offer audiences in terms of size and profile, at a particular point in time, and on the content of choice. This effectively means that what used to be a time-centric measurement system is today viewer-centric.

    On the challenges of measuring OTT

    OTT Measurement is challenging because, one has to not just measure the time when the audiences are available online but, also what content are they watching on the OTT platforms. In the earlier world, the task was principally to estimate how many people are going to be watching TV and which channel, and that could be used to ascertain the particular programme being watched and therefore you had the rating. Now you are estimating not just the viewership at a particular time slot, but also looking at the content that has been specifically beamed into a device. So, media measurement is going to be about both time as well as the content.

    On the problem of duplication

    In a world of multi-screeners, it is possible that a million impressions that have been counted might actually be fewer because the same individual who is toggling screens may have been served the ad multiple times. Therefore, when it comes to OTT viewership we should ideally be capturing the frequency i.e. how many times someone has watched a particular ad, and not how many times it was served. The latter is what the OTT platforms are able to tell anyway. 

    On how Kantar is addressing these issues

    Kantar, along with its partner VTION, measures OTT viewership through a consent-based app that can be installed on android devices of people who have been recruited into a 16000-strong panel online. We focus on all on-mobile viewership in towns that have a population of over one lakh. Since it is a recruited panel we have a fairly good understanding of the audience profile. The system allows us to tell the time of viewing and the content that is being watched. It is also possible to extend this service to measure ‘what ads have been served on various devices’, and therefore, theoretically speaking, it is possible to assess the reach of advertising, online.

    Another level at which we measure OTT is through the annual baseline or internet usage study called ICUBE. It is conducted on a sample size of 75000 to determine the reach of the internet across urban and rural India. Within that we track the usage of different internet services which includes video entertainment as well; OTT specifically. This gives us an idea of the reach and how it has evolved over a period of time for different OTT platforms.

    On Convergence

    Eventually, there has to be a convergence where one is able to integrate the viewership of programmes across different modes of content delivery, whether linear on OTT. That is something everybody is working towards. There are technologies that are available. 

  • ViacomCBS teams up with VideoAmp for TV Measurement after Nielsen loses accreditation

    ViacomCBS teams up with VideoAmp for TV Measurement after Nielsen loses accreditation

    New Delhi: Media and entertainment major ViacomCBS on Tuesday announced its partnership with software and data platform, VideoAmp for TV measurement data, possibly leading the way for other networks as they explore alternative means of counting their audiences.

    The announcement comes weeks after the US industry watchdog Media Rating Council (MRC) suspended the accreditation of Nielsen’s TV rating service. The suspension of the decades-old TV rating service followed a long standoff between Nielsen and the networks over the former’s services, including discrepancies in the data shared by the company during the pandemic. It was for the first time since the 1960s, that Nielsen’s measurement lost a “seal of approval” from the industry that uses it, leading advertisers and TV networks to seek alternate means of counting their audiences. 

    According to the partnership announced on Tuesday, VideoAmp will provide ViacomCBS with an alternative currency to plan, transact and measure national media campaigns accelerating the company’s multi-currency strategy. ViacomCBS which owns CBS, cable networks including Comedy Central and Nickelodeon, and ad-supported streaming services Pluto TV and Paramount Plus will leverage VideoAmp’s proprietary commingled TV Viewership dataset to guarantee linear media transactions against age and gender demographics.

    “The measurement marketplace needs diversification. VideoAmp is an innovator who can help us accelerate our vision around the future of currency. We are excited to leverage their platform to bring better insights and better measurement to advertisers and their agencies,” said ViacomCBS COO of advertising revenue John Halley in a statement.

    Additionally, the media and entertainment company will utilise VideoAmp’s data as an underlying currency to create and guarantee delivery of media campaigns against customised advanced audience segments through Vantage, ViacomCBS’ advanced advertising platform. Vantage is a sophisticated data-targeting platform, offering predictive modeling, continual optimisation, and insights to help advertisers understand their audiences and how best to reach them. 

    Meanwhile, VideoAmp aspires to redefine the way media is valued, bought, and sold. “The VideoAmp dataset is known for its scale as well as its proprietary methodology of combining STB and ACR data into a unified dataset, which enables a de-duplicated view of media delivery and advertising performance against any audience across traditional TV, streaming video, and digital media,” said the data platform in a statement.

    “We are thrilled to be partnering with ViacomCBS as an alternative currency as they go into a new broadcast season. We truly value ViacomCBS and its forward-thinking strategy when it comes to a new era of media transaction, measurement, and, ultimately, the currency options that power it. We want to unlock value for publishers in a privacy-safe way that keeps their audiences at the forefront, regardless of the channel they’re using,” said VideoAmp CEO and co-founder Ross McCray.

  • CTV behind the growing dissatisfaction with Nielsen’s audience measurement system

    CTV behind the growing dissatisfaction with Nielsen’s audience measurement system

    Mumbai: Nielsen is in the eye of the storm once again following the suspension of accreditation for National and Local TV Ratings service in the US by the Media Ratings Council, effective mid-September. The TV measurement company had long been facing criticism from the Video Advertising Bureau (the trade organisation representing the advertising sales departments of networks and distributors) over the accuracy of its ratings. The months-long feud culminated in the VAB formally petitioning MRC to strip Nielsen’s accreditation citing undercounting TV viewing during the pandemic, and the exclusion to-date of broadband-only homes as primary reasons.

    Submitting an in-depth 10-page document to the MRC, the VAB detailed the five specific violations of minimum standards committed by Nielsen starting March 2020. “Although Nielsen has taken steps to rectify the issues with its sample, our current analysis proves the issue persists.  With nearly 18 per cent of respondents still missing, the sample still does not accurately represent the TV viewing population, particularly diverse and younger homes,” it stated.

    While Nielsen cited Covid-related disruptions as an explanation for undercounting during the pandemic, the growing dissatisfaction with its panel-based measurement system stems from the more fundamental problem around both the underrepresentation as well as the misrepresentation of the large universe of the audience that has either completely cut the cord or is consuming both linear and CTV across devices and platforms. The numbers which were already on the rise witnessed unprecedented growth in the past 18-20 months in the US.

    According to database company, Statista’s research titled ‘Connected TV advertising in the US – statistics & facts’ published this June, the number of CTV users in the US reached an impressive 203 million in 2020. CTV ad spend at $13.41bn amounted to 4.7 per cent share in total ad spend, with the most common share of ad budget dedicated to CTV being 10-20 per cent. CTV ad household reach stood at 78 per cent. Stating targeting and efficiency as the top reasons, 42 per cent of advertisers were planning to increase spend on OTT/CTV.

    On 1 September, Nielsen CEO David Kenny had also, in a letter addressed to clients, said, “Broadband-only homes are an important audience now representing nearly 30 per cent of TV households in some local markets. We believe it is critical to include them in local measurement as soon as possible, but we agree that we need to move to an explicit universe estimate. Their exclusion to-date means a gap and bias in measurement and we have been and continue to commit to integrating them in a responsible way.”

    Last month, the firm had announced its intention to add Broadband-Only (BBO) homes to its panels in October, but that did not deter MRC from revoking Nielsen’s accreditation. The Council had expressed reservation about the effectiveness of the plan, given the need for fundamental changes in the current measurement system which oversimplifies viewing across CTV by extending linear TV measurement standards to it and/or combining two viewing data sets that do not have common metrics.

    For this very reason, the clamour for evolving a unified identifier has only grown since the groundbreaking innovation began redefining broadcast in the US close to a decade ago; however, the complexity and fragmentation of the ecosystem have kept the industry from arriving at it so far.

    The pandemic and other recent developments seem to have put the exercise on fast forward.

    Matters were further compounded by NBCUniversal launching a measurement RFP in August, calling for “measurement independence”.

    Hopes are now pinned on Nielsen ONE, the single cross-media product which will provide reach and frequency metrics by delivering a holistic, de-duplicated view of both content and ad performance regardless of screen, device or platform. The new flagship currency expected to launch in 2022 aims to address the pressing concern of duplication in CTV measurement, at the same time bringing linear TV measurement on par with digital viewing.

    Noteworthy here is the fact that Nielsen has been on an extended hiatus for its digital ad ratings (DAR) service since October last year. In January, it entered another six-month hiatus for its local TV ratings service, which was also extended through the end of 2021. On August 11, Nielsen had further initiated the accreditation hiatus process for its National TV ratings service with the MRC; all in an attempt to concentrate its audit-related efforts on continuing to address panel concerns alongside the transformation of the National TV product and development of Nielsen ONE.

    In fact, going beyond the unifier currency, Nielsen has been heading in his direction for quite some time now.  The big highlights were its decision to measure CTV campaigns on YouTube and YouTube TV for the first time (announced October 2020) and the Roku-Nielsen strategic alliance in March 2021.

    YouTube, vice-president – global solutions, Debbie Weinstein had said, “Over 100 million people in the US watch YouTube and YouTube TV on their connected TVs every month. Advertisers are asking for third-party measurement partners like Nielsen to provide a complete view of YouTube and YouTube TV audiences, so they can understand the scale of the audience they’re able to reach through CTV campaigns.”

    In March, Roku entered into an agreement to acquire Nielsen’s Advanced Video Advertising (AVA) business which includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies. The objective of the acquisition was to accelerate Roku’s launch of an end-to-end DAI solution with TV programmers. Additionally, Nielsen and Roku forged a strategic partnership to integrate complementary Nielsen ad and content measurement products into the Roku platform and further advance Nielsen ONE. Roku is a leading American manufacturer of digital media players. The Company also operates the No. 1 TV streaming platform in the US as measured by hours streamed (Kantar 2020).

    Given that tech-led innovation has a history of effecting the worldwide industry overhauls in a not-so-organic manner, these developments, though specific to the US, are being carefully studied in India. While the connected TV/OTT ecosystem in the country is not as well developed and deeply entrenched yet, it is relevant here to recall Barc India’s intent to initiate ‘one video view’ measurement, announced last September by former CEO Sunil Lulla. The much-awaited and much-touted Nielsen ONE may well serve as a template or the indicator of the nearness of an inevitable change, if not a universal go-ahead for players globally.

  • BARC India revenues at Rs 251 crore in FY21: Crisil

    BARC India revenues at Rs 251 crore in FY21: Crisil

    Mumbai: The Broadcast Audience Research Council (BARC) India revenues stand at Rs 251 crore for FY 2021, according to a Crisil report. Its profit after tax stands at Rs 44 crore. 

    The TV rating agency’s financials for FY 2020 stood at Rs 317 crore in revenues and net loss of Rs five crore. The agency also has a debt obligation of around Rs 38 crore for FY 2022. Crisil reaffirmed its rating of ‘Crisil A/Stable’ for the agency.

    “TV advertisements, the major factor driving revenue for the company, have a high correlation with economic activity. The lockdown imposed to contain the Covid-19 pandemic and weak economic activity in the first half of fiscal 2021 led to a significant drop in ad revenue for television broadcasters, which led to decline in revenue for BARC. However, with an uptick in economic activity in the latter half of the fiscal, revenues have been gradually recovering. Furthermore, the cost-rationalisation measures undertaken by the company ensured better operating profit in fiscal 2021,” said the report.

    Crisil’s report indicates that downward factors such as weakening support from member entities of promoter bodies, change in status as the sole provider of TV viewership measurement in India, and larger than expected debt may impact ratings for the company in the future.  

    80 per cent of BARC India’s revenue comes from broadcasters. It levies a fixed percentage of the ad revenue of broadcasters (0.8 per cent for fiscals 2017 to 2021). As the sole provider of independent TV viewership estimates, BARC India is highly strategic to broadcasters which ensures stickiness and good visibility.

    The agency is promoted by three industry associations, the Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA), and the Advertising Agencies Association of India (AAAI) with a shareholding of 60:20:20. BARC uses audio watermarking technology and deploys around 46,000 BAR-O-meters. “The company is venturing into viewership estimation for digital platforms, and is increasing the number of BAR-O-meters deployed,” said the report.

  • Nakul Chopra appointed as CEO of BARC India

    Nakul Chopra appointed as CEO of BARC India

    Mumbai: Broadcast Audience Research Council (BARC) India has appointed Nakul Chopra as the chief executive officer of the TV audience measurement agency, effective 25 August. Chopra succeeds Sunil Lulla, who is moving on from the organisation to pursue his ambition as an entrepreneur.

    Chopra joined the BARC India Board in 2016 and was subsequently appointed the chairman of the company from 2018 to 2019. In January 2020, he was appointed a member of its Oversight Committee.

    “A marketing and media veteran of nearly four decades, Chopra brings with him a rich repertoire of experience in financial & general management, process management as well as navigating the corporate legal environment,” said BARC India in a media statement. “He has been an integral part of the Advertising and Media fraternity, and BARC India will benefit from his wealth of knowledge and experience of over four decades.”

    On his new role, Chopra said,“I have had the benefit of a long association with BARC. The organisation has grown in measure and strength. TV continues to be the definitive screen of the Indian home – its strong reach and connect continues to elicit the trust of advertisers. I look forward to working with the very capable BARC team in further building on TV measurement and continuing the journey toward screen agnostic measurement.”

    He has also held the position of CEO, India & South Asia, Publicis Worldwide, from 2004-17. Prior to that he served as EVP, Trikaya Grey Advertising from 1989 to 1995. Chopra has also been the President, Advertising Agencies Association of India (AAAI) from Aug 2016 – July 2018.  

    Meanwhile, the outgoing CEO, Sunil Lulla said he is looking forward to embarking upon an entrepreneurial journey after four decades of an exciting career in professional services. “I am privileged to have been able to contribute to BARC and this has been possible only because of the excellent team of professionals, a very supportive Board and the gold standard of Board-appointed committees. I wish Nakul Chopra all the success,” said Lulla, who had taken over the reins at the TV measurement company from Partho Dasgupta in 2019. 

    BARC India chairman, Punit Goenka said, “I thank Sunil for his stewardship of BARC and his efforts to enhance the strength of the BARC currency. I am very happy to welcome Nakul as the natural and unanimous choice of the Board for the continuing journey of adding robustness to the BARC currency and strengthening the governance of the world’s largest television audience measurement body”.

  • Sunil Lulla steps down as CEO of BARC India, say reports

    Sunil Lulla steps down as CEO of BARC India, say reports

    Mumbai: Sunil Lulla has put in his papers as chief executive officer of Broadcast Audience Research Council (BARC) India, according to multiple media reports.

    Lulla took over the reins at the TV measurement company from Partho Dasgupta in 2019. In his previous stint, he was the group chief executive officer at Balaji Telefilms.

    He is a veteran in the media and entertainment industry with a career spanning three decades. He was associated with Grey Group India as chairman and managing director and Times Television Network as managing director and chief executive officer. Lulla, who began his career with HMV/Sa Re Ga Ma, has also been associated with Sony Entertainment Television, MTV, J Walter Thompson.

    There is no statement or confirmation on the development by Lulla or BARC India at the time of filing this report.

  • Religious genre emerges as top gainer in Chrome DM week 36

    Religious genre emerges as top gainer in Chrome DM week 36

    MUMBAI: Religious genre has become the top gainer in week 36, 2020 of Chrome Data Analytics and Media data. The genre grew by 0.81 per cent. In this genre, Sanskar has gained the highest OTS with 98.2 per cent in HSM excl <1l market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, Hindi news has gained second with a growth 0.66 per cent in HSM excluding <1 lakh market. In this genre, ABP News gained the highest OTS with 99.8 per cent.

    Read more coverage on Chrom DM

    Following Hindi News,  English News, Youth, Sports have grown by 0.38, 0.20, 0.14 per cent respectively. In these genres, Loksabha TV , MTV, DD Sports have gained highest OTS.