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NEW YORK: Nielsen has finally realised what every television addict already knows: watching the big game alone is about as fun as a soggy biscuit. The...
Mumbai: Broadcast Audience Research Council (Barc) India has released TV currency data for Week 24 i.e., 11 June to 17 June. Star Plus regained No. 1...
Mumbai: Prasar Bharati’s English news channel DD India has recorded a reach of 8.2 million on TV over the last eight weeks, as per Broadcast Audience...
Mumbai: Discovery Inc has joined FOX, NBCUniversal, and ViacomCBS to buy a minority stake in OpenAP, the advanced advertising company which is working on a goal...
Mumbai: Following the ratings controversy in the US that led to the revocation of Nielsen’s MRC accreditation, the TV measurement Company late last month announced an...
New Delhi: Media and entertainment major ViacomCBS on Tuesday announced its partnership with software and data platform, VideoAmp for TV measurement data, possibly leading the way...
Mumbai: Nielsen is in the eye of the storm once again following the suspension of accreditation for National and Local TV Ratings service in the US...
Mumbai: The Broadcast Audience Research Council (BARC) India revenues stand at Rs 251 crore for FY 2021, according to a Crisil report. Its profit after tax...
Mumbai: Broadcast Audience Research Council (BARC) India has appointed Nakul Chopra as the chief executive officer of the TV audience measurement agency, effective 25 August. Chopra...
Mumbai: Sunil Lulla has put in his papers as chief executive officer of Broadcast Audience Research Council (BARC) India, according to multiple media reports. Lulla took...
MUMBAI: Religious genre has become the top gainer in week 36, 2020 of Chrome Data Analytics and Media data. The genre grew by 0.81 per cent....
MUMBAI: The Telecom Regulatory Authority of India (TRAI) has come out with its recommendation on television measurement and rating systems review. The regulatory body has advised...
MUMBAI: Telecom Regulatory Authority of India(TRAI) came out with a public consultation on various facets of TV audience measurement and how the existing system could be...
MUMBAI: Earlier this month Telecom Regulatory Authority of India(TRAI) came out with a public consultation on various facets of TV audience measurement and how the existing...
MUMBAI: The long tail gets an unfair deal – be it in television viewership ratings, print media readership surveys or radio audience research. The long tail,...
MUMBAI: Nielsen Media Research has made public the report of The Independent Task Force on television measurement in the US. The television ratings service will begin...
