ITV

Tag: TV homes

  • TV homes continue to grow post new tariff order implementation

    TV homes continue to grow post new tariff order implementation

    MUMBAI: The recent IRS study revealed that TV homes have continued to witness growth in the post-implementation period of TRAI’s new tariff order (NTO). According to the IRS study that was conducted, post NTO period shows that in Q2 2019 TV homes grew to 194 million from 192 million TV homes in Q1 2019.

    As per IRS study in 2017, there were 183 million TV homes. According to BARC India in 2016 there were 183 million TV homes and in 2018 there were 197 million TV homes.  

    The NTO was implemented on 1 February 2019 with an aim to allow customers to select and pay only for the channels they want. Many companies also witnessed a bad quarter during the transaction period of NTO.

    After the few months of implementation of NTO, TRAI released a consultation paper to review the issues of pricing of the channels. The paper primarily discusses issues related to discounts in the formation of bouquets, ceiling price of channels for inclusion in bouquet, need for formation of bouquet by broadcasters and DPOs, variable NCF and discounts on long term plan, etc.

  • 500 million multichannel TV homes in APAC: CASBAA

    500 million multichannel TV homes in APAC: CASBAA

    MUMBAI: The Asia Pacific now boasts of 500,639,000 multichannel homes, as per CASBAA’s Asia Pacific Multichannel TV Advertising 2015 book.

     

    The pay TV advertising market continues to grow in APAC with an estimated +9.4 per cent, y-o-y increase for 2014.

     

    CASBAA CEO Christopher Slaughter said, “Our latest report reinforces the fact that the Asia Pacific is truly the growth engine for the multichannel TV industry today. When we look at non-terrestrial TV connections, 61 per cent of homes in Asia now receive multichannel TV and the region is poised to strengthen its leadership as the largest multichannel video market globally in terms of subscribers.”

     

    ZenithOptimedia head of forecasting Jonathan Barnard added, “Television is the dominant advertising medium in Asia Pacific, attracting 40 per cent of all ad expenditure this year, and ZenithOptimedia forecasts it to grow at an average of 5 per cent a year until at least 2016. Meanwhile online video offers high-quality content that viewers can watch whenever they want and – using smartphones and tablets – wherever they want. Video advertising as a whole will remain the best way to build brand awareness and engagement for many years to come.”

     

    Data sourced from The Ericsson Consumer Insight Report 2014 says that OTT services and digital delivery are increasing with demand content constituting an important part of consumers viewing habits, specially streaming and a greater acceptance of paying for non linear TV content.

     

    The report also showed a 25 per cent increase in consumer willingness to pay for anywhere access compared to 2012 and a growing trend of using tablets and smartphones.