BANGALORE: Mediaware Infotech, an IT solutions provider for the advertising and media industry, has announced its ‘Television Deals Management Module’, a software that claims to help media buyers record their deal details through the tools provided to store crucial data pertaining to each TV deal.
The airing of the commercials on television follows the deals and include paid seconds, free commercial seconds (FCT) and bonus seconds, all of which need to be monitored and managed.
Deals can also get modified, terminated or aborted. Every subsequent TV release could be linked to the appropriate TV deal yielding Deal Monitoring reports including commitment versus consumption, summary and details of each deal, umbrella deals and incentives, states an official release.
This is where Mediaware’s `Television Deals Management Module,’ comes in, as all these complexities are built into the solution, the release asserts.
Most often, television buys are based on bulk commitments from media buyers and these may be for a financial year or just a single month. Commitments can be based on a property, a channel or a time slot.
