ITV

Tag: TV coverage

  • Aaj Tak Bangla’s Durga Puja coverage goes beyond food and pandal hopping

    Aaj Tak Bangla’s Durga Puja coverage goes beyond food and pandal hopping

    Mumbai: Durga Puja is the time of the year that puts Bengal on the global itinerary of culture and festivities. For Bengal, Durga Puja is not just a festival but also a celebration of art, history, heritage, and homecoming. A five-day-long celebration, Durga Puja is more than what meets the eye and Aaj Tak Bangla celebrated its first Durga Puja with the promise of bringing out untold stories from not just Bengal but also from the Bengali diaspora across the globe.

    The channel’s week-long coverage through the pujas included ground reports of theme pandals, heritage pujas that go back to hundreds of years, celebrity puja celebrations, stories on gastronomic delights, and much more.

    Aaj Tak Bangla’s puja reportage debut travelled all the way to USA and Germany, not only restricting itself to Bengal.

    However, the coverage was not just about festivities, Aaj Tak Bangla touched upon other important issues around the festival too. For instance, Aaj Tak cameras reached Malda to capture how a small puja organised by the locals of the area celebrates communal harmony. Both Hindus and Muslims participate in the puja and enjoy the festivities together. While they have never publicised their pujo ever before, Aaj Tak’s coverage of this small pujo in the outskirts of Kolkata brought out the true spirit of Durga Puja which is all about spreading peace and unity, due to which this unique puja is now popular in the state and is already setting an example for others to follow.

    Apart from all the above initiatives, the channel also saw intellectuals from various walks of life contributing opinion pieces to add to the highly engaging and impactful Puja Aaj Tak celebrated this year. The Aaj Tak Bangla’s Puja coverage was supported by Dollar, Assam Downtown University, and Adani Wilmar as its sponsors.

  • Global hockey body sets up expert panel to enhance profile, TV coverage

    Global hockey body sets up expert panel to enhance profile, TV coverage

    MUMBAI: The International Hockey Federation (FIH) has set up a new advisory panel to assist it in the creation of new events and make decisions on hosting that will improve its television exposure worldwide.

    The broad ambit of the panel, comprising industry experts, is to advise it on how to make the sport more commercially viable and expand television coverage of its events.

    Ten Sports vice president programming Peter Hutton is a member of the panel that includes former Octagon CEO Karl Bistany and the English Cricket Board’s David Collier.

    The first meeting will be at Lords on 14 May, where the group will make initial recommendations to the FIH. Ten Sports hold the television rights for FIH events in the Indian sub-continent and Middle East including the upcoming mens and womens hockey World Cups.

    The panel will also include members of the FIH’s existing marketing and events committees of which Collier is already a member.

    FIH marketing director Steve Morris, who will also feature on the panel, was quoted by Sportcal.com as saying that that the FIH had reviewed its events calendar over the past six months and concluded that its strategy could be improved.

    Sportcal.com further reports that the FIH is in negotiations over the renewal of sponsorship deals with its four global partners – BDO International, Radobank, Sahara India, Samsung Electronics – which expire at the end of 2006.