ITV

Tag: TV commercial

  • Tata launches TV commercial for Tata Copper+ water

    Tata launches TV commercial for Tata Copper+ water

    MUMBAI: Tata Consumer Products has launched a TV advertising campaign for Tata Copper+, a non-carbonated water beverage that taps into India’s age-old practice of storing water in copper vessels. The company is banking on nostalgia—and potential health benefits—to make a splash in the crowded bottled water market.

    The product’s television debut features a charming train journey where generational worlds collide. An elderly passenger pulls out his traditional copper water bottle whilst a younger traveller produces his Tata Copper+. Cue the “same pinch” moment and an affectionate cheek-pinching finale that would make any Indian grandmother proud.

    YouTube link of the film : https://www.youtube.com/watch?v=Pipm1OPF2lY&feature=youtu.be

    Tata Consumer Products  president and head – RTD business Partha Biswas said, “We have always believed in creating products that are rooted in trust and, more importantly, reflect the evolving needs of Indian consumers. With Tata Copper+, we bring alive the timeless wellness benefits of copper in a format that fits today’s lifestyle. This campaign is a celebration of shared values across generations and a reminder that the wisdom of our past still holds relevance in the present.”

    Tata Consumer Products, which boasts a reach of over 275 million Indian households, clearly believes that the copper touch in them bottles will fetch it gold – valued in crore. The company has been seeding the retail trade with Tata Copper+  water or more than a year and a half now. And the response has been extremely heartening. The Rs 17,618 crore company is the world’s second-largest branded tea firm, with a portfolio spanning everything from Tata Tea to ready-to-eat meals.

    The copper water gambit reflects a broader trend of modernising traditional wellness practices for contemporary consumers. Whether this ancient wisdom will translate into modern profits is the Rs 17,618 crore question.

  • Publicis India unveils Thank You TV campaign for Zee TV

    Publicis India unveils Thank You TV campaign for Zee TV

    Mumbai: In India, television still rules. Especially for viewers and the major broadcast networks. Pioneer Zee Entertainment found a way to express its gratitude to the medium by releasing a new TVC  titled Thank You TV  on World Television Day on 21 November. Created by Publicis India, a part of the Publicis Group, it celebrates television’s remarkable 65-year journey.

    As a source of entertainment, TV has been a constant companion, evolving alongside society, culture, and technology, and witnessing everything from historic moments and shifting family dynamics to significant societal progress. Through it all, television has remained a powerful medium that unites and connects people.

    The TVC tells a unique story from the perspective of a sofa, illustrating how TV not only brings joy and smiles to families but also offers a sense of fulfillment in itself. The ad highlights its  enduring importance in our lives and shows how storytelling, along with generational connections, has evolved—set to a catchy and memorable song.

    Publicis India managing director Oindrila Roy said: “With the Thank You TV campaign, we aim to celebrate television not only as a source of entertainment but as a medium that has profoundly shaped how families connect and share moments together. We are proud to collaborate with Zee TV to bring this heartfelt narrative to life. Through compelling storytelling and innovative ideas, we continue to support Zee TV in strengthening its bond with audiences, ensuring television remains a cherished and integral part of millions of lives.”

    “TV is still one of the best modes of entertainment for getting families and friends together. It makes us laugh, cry, think, and reflect,” added Publicis India national creative director Aman Mannan. “It even makes us jump in fear and joy. So, we wanted to pay our respects to this incredible box of wholesome entertainment with an out-of-box idea. Thank you, TV campaign is sofa’s ode to TV.”

    Zee Network CMO Kartik Mahadev highlighted:  “As 10 crore homes watch TV together every minute, we are reminded of its unparalleled ability to spark joy, ignite conversations, and shape the collective aspiration of a nation. On World TV Day, we wanted to celebrate this unique bond, and our partners at Publicis India brought it to life with a playful twist — seeing TV through the eyes of the sofa, the constant companion to countless shared moments. This idea beautifully captures TV’s role as the heart of togetherness in Indian homes. This film is a tribute to TV’s role as a timeless storyteller that evolves with us while keeping the spirit of togetherness alive.”

    As a television  monitor, Indiantelevision.com would like its impact only to grow!

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zee TV (@zeetv)

     

  • JKCement WallMaxX rolls out 360-degree campaign

    JKCement WallMaxX rolls out 360-degree campaign

    Mumbai: JKCement WallMaxX has launched a digital-first campaign. The company has taken a 360-degree approach to amplify the message, starting with a series of quirky and intent-driven films on social media.

    The advertising campaign makes the point that while being ranked first can make you feel great, it also means you have to work harder to improve the lives of your customers. As a result, JKCement WallMaxX aims to engage consumers by touching their lives with supreme quality products.

    White cement business president Hardeep Singh said, “We are always driven with the motivation to leave behind a strong legacy. With the same intent, we have been adding value to the homeowners with our durable and competitive home-beautification range of products. We wanted to creatively communicate the fact that we are the No. 1 putty brand in the country. This claim is strong enough to reinforce the trust which our customers have in our product for decades together and enables us to stand out amongst other putty brands in the market.”

    White cement business head – branding Indranil Lahiri added, “We have released a series of quirky films which communicates our leadership position effectively by juxtaposing two different situations where random things are tagged as No. 1 with no significance to the society, unlike JKCement WallMaxX which stands true to its claim of being No.1 in the segment with unrivalled quality of the product.”

    The brand also extended the campaign with a television commercial that pronounced the product’s attributes which earned the brand “one of the most popular wall putty brands in the country” tag and its much-reputed top position. It also carried out BTL (below-the-line) activities to highlight its preposition of “India ki No.1 Wall Putty, Sundar Deewaron ki guarantee.”

  • This Diwali, furnish happiness, says Saraf Furniture

    This Diwali, furnish happiness, says Saraf Furniture

    MUMBAI: Ahead of Diwali, Saraf Furniture has advocated the importance of family values through a beautiful television commercial. Through the TVC, the brand highlights how thoughtful gestures – and gifts – can bring happiness to the people you hold dear and cherish. The advertisement highlights its values as a brand that extends its care not just towards an individual, but their family as well.

    Saraf Furniture founder and CEO Raghunandan Saraf said, “In India, furniture is not just a part of someone’s home, but a part of their familial legacy as well. The pure moment of joy one receives through such treasures passed down through generations is what keeps us motivated to produce authentic, good quality products that can stand the test of time. With Diwali just a few days away, it gives us immense joy to do our part for our customers by giving them a chance to create their own legacies with our top-quality furniture that can brighten their lives as they celebrate the festival of lights.”

    To celebrate the spirit of family celebration, Saraf is offering over 5,000 aesthetic home furniture designs at assorted discounts for various furnishings, including 10 per cent across all products and 20 per cent off on mattress, pillows & comforters. With this, the brand is allowing customers to bring home the best products that complement their style and preferences.

    In addition to these, Saraf is also offering up to 40 per cent off on its Indiana collection exclusively crafted to suit Indian sensibilities and elegance that is complemented with rust-free heavy strength coated metal. The entire collection includes products carved from a single piece of naturally obtained wood.

  • APL Apollo ropes Crayons Advertising to campaign its new product

    APL Apollo ropes Crayons Advertising to campaign its new product

    MUMBAI: Crayons Advertising conceptualizes and produces a television campaign for APL Apollo, India’s largest manufacturers of steel pipes, to launch an innovative product – Apollo Chaukhat. The TV Commercial (TVC) features its Brand Ambassador Amitabh Bachchan in a fun-filled family setting.

    APL Apollo’s chairman Sanjay Gupta, talking about their product, said: “We are looking at creating a new category that is steel door frames which will address environmental concerns as well as the economy.”

    He further said that APL Apollo Chaukhat aims to replace wooden door frames, ensure longer product life at a much lower cost. The campaign has been launched through Television nationally.

    The film packs in the right dose of humour and product information, delivered by Bollywood actor Amitabh Bachchan, said Crayons Advertising. “It conveys the ease and utility of steel door frame in a dramatized and lighter way.”

    The Crayons Network president Ranjan Bargotra said, “This campaign is not just about creating awareness but also about creating a ‘Category’ and that’s why we are very excited about it. It feels great to be part of a Brand being built from scratch.”

  • Win a place on the sets of the first IKEA India commercial

    Win a place on the sets of the first IKEA India commercial

    MUMBAI: IKEA, the Swedish home furnishings company, today announced a contest in which the winners will experience behind-the-scenes of its first TV commercial to be shot in Bangkok. IKEA is ready to launch its first store in India in Hyderabad soon to be followed by Mumbai in 2019. The contest is open till May 10, 2018 for IKEA Family members (loyalty program of IKEA) in Hyderabad and Mumbai. Two members who get the maximum number of people from Mumbai and Hyderabad to join IKEA Family between 3-10 May, will be chosen winners. The three-day trip to Bangkok will include behind-the-scenes on the sets of IKEA India’s first ever TV commercial where winners will also meet IKEA’s interior designers, a day of sight-seeing with family and a visit to the IKEA store in Bangkok to experience IKEA solutions even before the store opens in India.

    “The IKEA Family members have been eagerly waiting for the store launch. During our interactions with them, they spoke of their enthusiasm to get a feel and touch of the IKEA experience beyond the Hej Home, our experience centre in Hyderabad. We thought the contest was great way to give this feel and touch experience,” said Neha Jindal, Country IKEA Loyalty Manager, IKEA India.

    MRM McCann is the agency behind the contest while Dentsu is the creative agency behind the commercial.

  • Shane Warne, Greg Matthews in new TV commercial for Advanced Hair Studio, even as Carl Howard throws a challenge

    Shane Warne, Greg Matthews in new TV commercial for Advanced Hair Studio, even as Carl Howard throws a challenge

    New Delhi, 9 April: Famous cricketer and Advanced Hair Studio’s 12-years brand ambassador Shane Warne and his Australian cricketing spin partner Greg Matthews have starred in a new television commercial for AHS.

    The TV commercial was unveiled for the first time at a news conference in East Melbourne.

    Though Matthews has been with AHS since 1993 and Warne since 2005, this is the first time they have appeared together in an AHS commercial promoting AHS not just for men but also women.

    Meanwhile Carl Howell is also challenging any corporation or cricketing body to play the AHS international cricket team in a charity match. “We’ve a great association with the host of international cricketing stars and I’ve have always wanted to put the whole team together for a good cause. Perhaps in the English or Australian summer 2016/2017 we can make it happen as a charity fundraising initiative” says Howell.

    Apart from Sourav Ganguly and Gautam Gambhir from India, cricketing stars who have had their hair replaced or restored with AHS and who are part of the AHS team include Shane Warne (Australia), Darren Gough (England), Jacques Kallis (South Africa), AB De Villiers (South Africa), Graham Gooch (England), Doug Bollinger (Australia), Ravi Bopara (England), Fahaard Behardien (South Africa), Brett Lee (Australia), and Greg Matthews (Australia).

     

  • Shane Warne, Greg Matthews in new TV commercial for Advanced Hair Studio, even as Carl Howard throws a challenge

    Shane Warne, Greg Matthews in new TV commercial for Advanced Hair Studio, even as Carl Howard throws a challenge

    New Delhi, 9 April: Famous cricketer and Advanced Hair Studio’s 12-years brand ambassador Shane Warne and his Australian cricketing spin partner Greg Matthews have starred in a new television commercial for AHS.

    The TV commercial was unveiled for the first time at a news conference in East Melbourne.

    Though Matthews has been with AHS since 1993 and Warne since 2005, this is the first time they have appeared together in an AHS commercial promoting AHS not just for men but also women.

    Meanwhile Carl Howell is also challenging any corporation or cricketing body to play the AHS international cricket team in a charity match. “We’ve a great association with the host of international cricketing stars and I’ve have always wanted to put the whole team together for a good cause. Perhaps in the English or Australian summer 2016/2017 we can make it happen as a charity fundraising initiative” says Howell.

    Apart from Sourav Ganguly and Gautam Gambhir from India, cricketing stars who have had their hair replaced or restored with AHS and who are part of the AHS team include Shane Warne (Australia), Darren Gough (England), Jacques Kallis (South Africa), AB De Villiers (South Africa), Graham Gooch (England), Doug Bollinger (Australia), Ravi Bopara (England), Fahaard Behardien (South Africa), Brett Lee (Australia), and Greg Matthews (Australia).

     

  • Skechers launches TVC for GOrun 2

    Skechers launches TVC for GOrun 2

    MUMBAI: Skechers, the American shoe maker, has launched a campaign to promote its GOrun 2 range of performance shoes, specially designed for runners.

     

    Commenting on Skechers new TV commercial, Skechers south Asia managing director Sanjeev Agrawal said, “In our new, witty television commercial, the GOrun 2 wearing human successfully races and beats a cheetah, the World’s fastest animal. Like the cheetah, Skechers GOrun 2 footwear is lightweight, sleek and fast – a size 9 men’s shoe weighs just 187 grams.”

     

    The commercial is being aired across all genres of channels including Hindi GEC, regional GEC, music and English entertainment channels. The mix of channels is in line with the wide reach that the brand has achieved in a short period of time.

     

    Going forward, Skechers GOrun 2 will associate with running events across the country, beginning with the Vasai-Virar Mayor’s Marathon on 27 October. The marathon will be for the cause of the girl child with the motto “Save the Girl Child and Maintain Nature’s Balance”.

     

    Designed for speed and to improve running performance, the GOrun 2 series advances on the ‘mid-foot strike’ design, popularised by Skechers. It works as a great shoe to foster a barefoot running experience.

  • Draftfcb Ulka rolls new campaign for Santoor

    Draftfcb Ulka rolls new campaign for Santoor

    MUMBAI: Wipro Enterprises, a consumer care company, has entered the body lotion category with the launch of Santoor Body Lotion.

     

    Santoor, the flagship brand of the company, started its journey a quarter century ago as ingredient focused sandal and turmeric soap. Over the years, Santoor has grown and become a brand offering a range of products catering to multiple personal care needs.

     

    The latest offering, Santoor body lotion, carries forward the promise.

     

    Draftfcb+Ulka Bangalore, has created a TV commercial announcing the launch of Santoor body lotion.  Speaking about the TV commercial, Draftfcb+Ulka, vice president – Bangalore Dennis Koshy said, “The challenge was not just to stand apart in a cluttered category, but also to communicate the promise of fast absorption in an engaging manner.”

     

    On the idea behind the TV commercial, Draftfcb+Ulka Advertising – Bangalor creative director Dharmesh Shah, said, “The film shows a young woman getting ready for work being bugged by her little sister. A very playful scenario where the product effortlessly becomes integral to the fun-n-play. Since it is the launch, attempt was to have the product integrated through the film without it being a hardworking storyline. It makes the film watchable again and again.”