Tag: TV channel

  • Wajah Tum Ho: No Cause de Celebre, this!

    Wajah Tum Ho: No Cause de Celebre, this!

    MUMBAI: Wajah Tum Ho is a murder mystery just like any other. One may have heard of suicides being committed on live phone video or computer video and one hears a lot about hacking of computers on the highest levels. Wajah Tum Ho combines the ideas for its new approach to dealing with a thriller; here a TV channel is hacked to telecast live murders.

    The TV channel Global Times Network is hacked by a mysterious person to telecast a murder being committed live. The immediate suspect is, of course, the owner of the channel, Rajneish Duggal’s character , because this incident is expected to add to his channel’s TRPs. The case is being investigated by an honest inspector, Sharman Joshi’s character, and a lot rests on his shoulders since the person murdered was another cop.

    Duggal’s case is being handled by Sana Khaan’s character who is in love with another lawyer, i.e. Gurmeet Chaudhary’s character. The lovers have a conflicting interest as Gurmeet is helping Sharman with the investigations.

    After the usual twists and turns and red herrings, when Sharman thinks he has cracked the case, there are a couple of more murders in similar fashion.

    The director, Vishal Pandya, who earlier made thrillers like Hate Story 2 and 3 manages to create interest when one thinks of the theme of live murders but that is about all since that has little to do with what follows. The film changes tracks to resort to some romance, intimate scenes and songs between Sana and Gurmeet. It also takes time off to get in to the cop Sharman’s personal life.

    The script leaves some gaps and complicates things. The direction is average and the music is fair. The dialogue is routine and editing is weak. Sharman Joshi is the star attraction of the film, and justifies his presence. Rajneish Duggal has little to do. Sana Khaan and Gurmeet Chaudhary are okay. Wajah Tum Ho is a routine thriller. The film’s solo release status won’t help much either.

    Producers: Bhushan Kumar, Krishan Kumar.

    Director: Vishal Pandya.

    Cast: Sharman Joshi, Rajneish Duggal, Gurmeet Chowdhary, Sana Khaan.

     

    Shor Se Shuruaat: A collection

    With the emergence of small screen, entertainment was sure to come in small doses. Earlier, short films usually meant documentaries or diploma films for film students. Shor De Dhuruaat is an omnibus of seven short features based on the central theme of Shor- the sound around us.

    Aazaad

    Aazaad has Atul Kulkarni as its protagonist. It is about a father son relationship and is set in the present day India. Mentored by Mira Nair, it is directed by her associate Rahul V Chittella.

    Aamer

    Aamer is a 10 year old deaf boy helping his mother sell flowers. Though he can’t hear, he relishes the life around him till one day his mother has saved enough to buy him a hearing aid. The world around him changes but he is not quite prepared for the din he hears. Luckily for Aamer, he can control the noise by reducing the volume knob on his hearing aid or just turn it off totally. Mentored by Zoya Akhtar, the short is directed by Amira Bhargava.

    Decibel

    Decibel is ironic as well futuristic in that  the protagonist is in an age when the sound is totally banned beyond a certain decibel level and the one breaking the law faces severe consequences. Having moved to the city, this girl can’t sleep without sound. She checks into a remedial facility where one is treated for a soundless sleep. However, she ends up breaking the rules each time. Mentored by SriramRaghvan, the feature is directed by Annie Zaidi.

    Yellow Tin Can Telephone

    Yellow Tin Can Telephone is about a girl with overdeveloped sense of hearing and a boy who has the similar sense of colour. While she finds the world around her too noisy and wants to live in a soundless world, for the boy things are too colourful and he prefers to live in a black and white world. Mentored by Homi Adajania, it is directed by Arunima Sharma.

    Hell O Hello

    Hell O Hello deals with the world of consumerism and takes a comic approach. Here, two competing mobile phone salesmen try to convince a seemingly vulnerable buyer with the sales peach, he subjected to all sorts of lies and the noise created around him. And, while all this is going on, the consumer has no voice at all! Mentored by Shyam Benegal, the film is directed by Pratik Rajen Kothari.

    Mia I’m

    Mia I’m is about a girl from North East who becomes the victim of an MMS after falling in love with a boy. Her exploitive MMS follows wherever she goes. She gets rid of what her so called lover loved the most about her, her splendid mop of hair. She than vents her anger through music and works on altering her life. Mentored by Imtiaz Ali, it is directed by Satish Raj Kasireddi.

    Dhvani

    Dhvani is about a man confined to a solitary prison and awaiting his turn to gallows. His only companion here is total silence and before he is hung, he has just one wish. He wants to feel the world away from this silence around him. The film has Sanjay Mishra as its protagonist.

    Mentored by Nagesh Kukunoor, it is directed by Supriya Sharma. The films here have quite a bit of relevance in modern life and identification for the viewer. While they may not hold sway at the box office, they are a must watch for talent scouts.

    Producers: Humara Movie in association with Amazon Prime.

  • HC terms Care World TV ‘ban’ as illegal

    HC terms Care World TV ‘ban’ as illegal

    MUMBAI: The vigilant and democratic courts in India seem to be favouring justice more than regulation. The government apparently has been passing regulatory orders without studying the respective issues well and not doing sufficient homework before pleading their case/s. The Bombay High Court has termed as illegal the order of ministry of information and broadcasting imposing a week-long ban on Care World TV channel.

    Terming the order of the union government to prohibit transmission or retransmission of Care World TV channel for a week “completely illegal”, and a breach of elementary principles of natural justice, the court granted interim relief to Care World TV, stating that, till the disposal of the matter, no steps will be taken to implement the ban order. Justice A S Oka observed that, the larger issue of the power of the government of India of prohibiting the telecast of the TV channel, was, prima facie, illegal.

    The court held that the wider issue of power of the government to pass such a stern order would have to be looked into.

    The directions came recently while a bench of Justices Anuja Prabhudessai and A S Oka was hearing a plea filed by Seven Star Satellite Private that runs the channel. The channel had challenged the 2-November order of the ministry that ordered it to go completely off-air between 9 & 16 November.

    The order had stated that its inter-ministerial committee found that the channel had violated the programme code prescribed by the Cable Television Networks (Regulation) Act by showing “adult content”. The hearing after the issuance of show-cause notice was given by the IMC but the order was signed by the ministry director.

    The lawyer representing the channel said the order recorded that the competent authority had decided to impose the penalty. The show-cause notice dated 26 June, 2015, however, was issued by the director while only the ministry had the powers to issue the order. He added that the show was pulled off-air on 4 November when the ban order was received.

    Also Read:

    http://www.indiantelevision.com/regulators/high-court/stay-on-care-world-tv-ban-extended-till-28-november-161123

    http://www.indiantelevision.com/regulators/high-court/hc-seeks-detailed-govt-order-on-care-world-indias-week-long-ban-161128

  • HC terms Care World TV ‘ban’ as illegal

    HC terms Care World TV ‘ban’ as illegal

    MUMBAI: The vigilant and democratic courts in India seem to be favouring justice more than regulation. The government apparently has been passing regulatory orders without studying the respective issues well and not doing sufficient homework before pleading their case/s. The Bombay High Court has termed as illegal the order of ministry of information and broadcasting imposing a week-long ban on Care World TV channel.

    Terming the order of the union government to prohibit transmission or retransmission of Care World TV channel for a week “completely illegal”, and a breach of elementary principles of natural justice, the court granted interim relief to Care World TV, stating that, till the disposal of the matter, no steps will be taken to implement the ban order. Justice A S Oka observed that, the larger issue of the power of the government of India of prohibiting the telecast of the TV channel, was, prima facie, illegal.

    The court held that the wider issue of power of the government to pass such a stern order would have to be looked into.

    The directions came recently while a bench of Justices Anuja Prabhudessai and A S Oka was hearing a plea filed by Seven Star Satellite Private that runs the channel. The channel had challenged the 2-November order of the ministry that ordered it to go completely off-air between 9 & 16 November.

    The order had stated that its inter-ministerial committee found that the channel had violated the programme code prescribed by the Cable Television Networks (Regulation) Act by showing “adult content”. The hearing after the issuance of show-cause notice was given by the IMC but the order was signed by the ministry director.

    The lawyer representing the channel said the order recorded that the competent authority had decided to impose the penalty. The show-cause notice dated 26 June, 2015, however, was issued by the director while only the ministry had the powers to issue the order. He added that the show was pulled off-air on 4 November when the ban order was received.

    Also Read:

    http://www.indiantelevision.com/regulators/high-court/stay-on-care-world-tv-ban-extended-till-28-november-161123

    http://www.indiantelevision.com/regulators/high-court/hc-seeks-detailed-govt-order-on-care-world-indias-week-long-ban-161128

  • Cashless villages ‘Mumkin Hai’ with new channel & Rs 5-cr campaign

    Cashless villages ‘Mumkin Hai’ with new channel & Rs 5-cr campaign

    MUMBAI: The government has launched ‘DigiShala’, a Doordarshan free DTH channel, to promote cashless transactions in India — the first step in online payment education through the electronic media. The channel will be brought through GSAT15 (DD Direct DTH), 93.5 degree East, Receive frequency: 11590 Mhz.

    The launch of the channel is part of the government’s ‘Digi Dhan Abhiyan’ under which www.cashlessindia.gov.in has been created to serve as a knowledge repository. The government plans to teach people how to safeguard their accounts from phishing and cyber crimes.

    Minister of electronics and information technology Ravi Shankar Prasad said that the television was one of the most effective and far-reaching mediums to create awareness. The ministry was rolling out a dedicated TV channel to inform citizens about digital payment ecosystem and its benefits he added.

    DigiShala aims to impart information, especially in rural and semi-urban areas, on the online payment ecosystem, its benefits, tools, and processes. The channel, via its user-friendly content, will also encourage viewers to use online payments. The expected viewership of the channel is more over two crore across India. It will be available free (without subscription fee) and hence could be availed by the poor.

    Prasad said that the channel would show programmes depicting demos of making digital payments using USSD, UPI, Aadhaar, e-wallets, cards, and various talk shows and panel discussions with experts, as well as information about products and services under the Digital India programme. Prasad said the goal was to help small traders and citizens to switch to digital payments.

    NITI Aayog has meantime launched an integrated campaign across print, television, radio and social media promoting digital payments to turn India into a cashless economy. The commission has been tasked to create a simplified yet convincing communication. With a primary budget of Rs 5 crore, the campaign will run for a period of six months in 19 regional languages. The call-to-action advertising spots with a local tone highlight routine activities such as shopping, hiring an auto, bill payments or buying groceries in which consumers can use online payments.

    On Facebook and Twitter, influencers such as Abhinav Bindra and Sakshi Malik are endorsing the digital payment campaign using #Digitalpayments and #IPayDigitally. The campaign has been created by The Moving Pixels Co and Thinkstr — Ahmedabad- and Gurgaon-based advertising agencies respectively.

    The TVC ‘Mumkin Hai’ (It’s possible) features a mix of consumers across occupations, age groups and economic levels as the voice-over explains various digital options. The ad ends with the prime minister’s speech urging people to become a part of cashless India.

  • Cashless villages ‘Mumkin Hai’ with new channel & Rs 5-cr campaign

    Cashless villages ‘Mumkin Hai’ with new channel & Rs 5-cr campaign

    MUMBAI: The government has launched ‘DigiShala’, a Doordarshan free DTH channel, to promote cashless transactions in India — the first step in online payment education through the electronic media. The channel will be brought through GSAT15 (DD Direct DTH), 93.5 degree East, Receive frequency: 11590 Mhz.

    The launch of the channel is part of the government’s ‘Digi Dhan Abhiyan’ under which www.cashlessindia.gov.in has been created to serve as a knowledge repository. The government plans to teach people how to safeguard their accounts from phishing and cyber crimes.

    Minister of electronics and information technology Ravi Shankar Prasad said that the television was one of the most effective and far-reaching mediums to create awareness. The ministry was rolling out a dedicated TV channel to inform citizens about digital payment ecosystem and its benefits he added.

    DigiShala aims to impart information, especially in rural and semi-urban areas, on the online payment ecosystem, its benefits, tools, and processes. The channel, via its user-friendly content, will also encourage viewers to use online payments. The expected viewership of the channel is more over two crore across India. It will be available free (without subscription fee) and hence could be availed by the poor.

    Prasad said that the channel would show programmes depicting demos of making digital payments using USSD, UPI, Aadhaar, e-wallets, cards, and various talk shows and panel discussions with experts, as well as information about products and services under the Digital India programme. Prasad said the goal was to help small traders and citizens to switch to digital payments.

    NITI Aayog has meantime launched an integrated campaign across print, television, radio and social media promoting digital payments to turn India into a cashless economy. The commission has been tasked to create a simplified yet convincing communication. With a primary budget of Rs 5 crore, the campaign will run for a period of six months in 19 regional languages. The call-to-action advertising spots with a local tone highlight routine activities such as shopping, hiring an auto, bill payments or buying groceries in which consumers can use online payments.

    On Facebook and Twitter, influencers such as Abhinav Bindra and Sakshi Malik are endorsing the digital payment campaign using #Digitalpayments and #IPayDigitally. The campaign has been created by The Moving Pixels Co and Thinkstr — Ahmedabad- and Gurgaon-based advertising agencies respectively.

    The TVC ‘Mumkin Hai’ (It’s possible) features a mix of consumers across occupations, age groups and economic levels as the voice-over explains various digital options. The ad ends with the prime minister’s speech urging people to become a part of cashless India.

  • Telecast ban withheld in two of 31 cases; no IMC recast plan

    Telecast ban withheld in two of 31 cases; no IMC recast plan

    NEW DELHI: Information and broadcasting minister M Venkaiah Naidu has said that there have been only two cases in the past two years and the current year where the government has put on hold its orders asking TV channels to prohibit transmission for limited time.

    These relate to channel DY 365 for a news broadcast on 12 June 2014 and the NDTV India for a report on 4 January 2016, Naidu told the Parliament. In both cases, he said, the channels had made representations to the ministry which were under consideration.

    The minister of state for information and broadcasting Rajyavardhan Rathore, answering a supplementary, said that there was no proposal to re-constitute the Inter-Ministerial Committee (IMC) which already includes representatives from the industry.

    DY 365 TV channel telecast news bulletin revealing identity of rape victims in two separate news reports. The matter was placed before the IMC on 13 January 2015 in which a representative of the channel was also afforded an opportunity of personal hearing. IMC recommended that the channel may be taken off air for a day due to multiple violations. With the approval of competent authority, an order dated 26 March 2015 was issued to DY 365. Subsequently, the channel submitted a representation on 27 March.

    NDTV India TV channel telecast a report on Pathankot terrorist attack disclosing sensitive information well beyond the briefing given by the designated officer while the anti-terrorist operations were still under way. The content was found in violation of Rule 6(1)(p) of the Programme Code. The matter was placed before the IMC on 25 July, 2016, in which representative of the channel was also afforded an opportunity of a personal hearing. It was recommended that the channel may be taken off air for at least one day keeping in view the gravity of the violation and an order issued on 2 November 2016. Subsequently, the channel submitted a representation dated 7 November 2016 which is pending.

    (Meanwhile, the Bombay High Court has admitted for hearing a petition by Care World India challenging a week-long telecast prohibition order.)

    In reply to another question, Rathore said as many as 31 TV channels had been ordered to stop transmission for periods ranging from one to 60 days since 2005. These include Care World India and AXN two times each, News Time Assam for three news items.

    The authority for exercising powers under Cable Act by Central Government or concerned Government/ authorised officers are provided under various sections of the Cable Act and mainly under Section 19 & 20.

  • Telecast ban withheld in two of 31 cases; no IMC recast plan

    Telecast ban withheld in two of 31 cases; no IMC recast plan

    NEW DELHI: Information and broadcasting minister M Venkaiah Naidu has said that there have been only two cases in the past two years and the current year where the government has put on hold its orders asking TV channels to prohibit transmission for limited time.

    These relate to channel DY 365 for a news broadcast on 12 June 2014 and the NDTV India for a report on 4 January 2016, Naidu told the Parliament. In both cases, he said, the channels had made representations to the ministry which were under consideration.

    The minister of state for information and broadcasting Rajyavardhan Rathore, answering a supplementary, said that there was no proposal to re-constitute the Inter-Ministerial Committee (IMC) which already includes representatives from the industry.

    DY 365 TV channel telecast news bulletin revealing identity of rape victims in two separate news reports. The matter was placed before the IMC on 13 January 2015 in which a representative of the channel was also afforded an opportunity of personal hearing. IMC recommended that the channel may be taken off air for a day due to multiple violations. With the approval of competent authority, an order dated 26 March 2015 was issued to DY 365. Subsequently, the channel submitted a representation on 27 March.

    NDTV India TV channel telecast a report on Pathankot terrorist attack disclosing sensitive information well beyond the briefing given by the designated officer while the anti-terrorist operations were still under way. The content was found in violation of Rule 6(1)(p) of the Programme Code. The matter was placed before the IMC on 25 July, 2016, in which representative of the channel was also afforded an opportunity of a personal hearing. It was recommended that the channel may be taken off air for at least one day keeping in view the gravity of the violation and an order issued on 2 November 2016. Subsequently, the channel submitted a representation dated 7 November 2016 which is pending.

    (Meanwhile, the Bombay High Court has admitted for hearing a petition by Care World India challenging a week-long telecast prohibition order.)

    In reply to another question, Rathore said as many as 31 TV channels had been ordered to stop transmission for periods ranging from one to 60 days since 2005. These include Care World India and AXN two times each, News Time Assam for three news items.

    The authority for exercising powers under Cable Act by Central Government or concerned Government/ authorised officers are provided under various sections of the Cable Act and mainly under Section 19 & 20.

  • Pak to award three DTH licences on 23 Nov; Chinese, UAE companies also in fray

    Pak to award three DTH licences on 23 Nov; Chinese, UAE companies also in fray

    MUMBAI: Twelve companies have been shortlisted by PEMRA to bid for the award of three DTH licences on 23 November which is anticipated to fetch around US$400 million. Initially the authority will issue license for a period of 15 years, which will be extended as per agreement.

    No TV channel would be allowed to be a part of the licence directly. The base price for the bid offering was PKR 20 million.

    The Pakistan Electronic Media Regulatory Authority is expecting indirect and direct investment of PKR 4194 crore (INR 2720 crore) through bidding of Direct to Home licenses during the next three years. PEMRA officials said the body will open the bidding process at the PEMRA headquarters to give away three licenses, for which 12 companies including Chinese, Russian and UAE firms out of 16 had been selected, Pakistani newspapers reported.

    The short-listed companies are:

    Mag Entertainment Lah­ore

    Orient Electronics Lah­ore

    Skyflix Islamabad

    Startimes Communi­ca­tions Isla­m­abad

    Smart Sky Islam­abad

    Sardar Builders Islamabad

    Parus Media and Broadcast Islamabad

    Naya Tel Islamabad

    Sha­h­zad Sky Islamabad

    Maestro Med­ia Distribution Islamabad

    HB DTH Islamabad

    IQ Com­munications Karachi

    PEMRA had fixed the price of DTH service box PKR 2,500 to PKR 3,000 and its subscription fee will be only PKR 550 a month.

    Countrywide, this decision is forecast to create 1,500 direct and 15,000 indirect employment opportunities. PEMRA officials said DTH had captured maximum 25 per cent market while the rest was being served by digital cable suppliers.

    There are around three million consumers, using Indian DTH, and the government aims to eliminate it through local facilities and save about PKR 24 billion in capital flight to India.

    A PEMRA official said that a Chinese firm was keen to establish a company in Pakistan to manufacture set-top box for DTH and digital cable TV. The Pakistani cable market is primarily analogue, and the most of the operators have not adequately invested in upgrading their networks.

    Cable operators in Pakistan had launched an anti-DTH campaign. The Cable Operators Association had staged a protest last week against the DTH bidding. Association chairman Khalid Arain said that the PEMRA chairman had assured the association that PEMRA would not launch DTH in the next two years, warning it to stop the bidding or face the consequences.

    Meanwhile, Christian Post reported that PEMRA had banned all 11 Christian TV channels airing in the country and arrested at least six cable operators for defying the order.

    PEMRA does not grant landing rights for religious content, allowing the airing of Christian messages only for Christmas and Easter.

    However, the Christian channels had been operating for over 25 years. PEMRA has now formally labelled the Christian channels as illegal, the Post reported quoting UCAnews.

  • Pak to award three DTH licences on 23 Nov; Chinese, UAE companies also in fray

    Pak to award three DTH licences on 23 Nov; Chinese, UAE companies also in fray

    MUMBAI: Twelve companies have been shortlisted by PEMRA to bid for the award of three DTH licences on 23 November which is anticipated to fetch around US$400 million. Initially the authority will issue license for a period of 15 years, which will be extended as per agreement.

    No TV channel would be allowed to be a part of the licence directly. The base price for the bid offering was PKR 20 million.

    The Pakistan Electronic Media Regulatory Authority is expecting indirect and direct investment of PKR 4194 crore (INR 2720 crore) through bidding of Direct to Home licenses during the next three years. PEMRA officials said the body will open the bidding process at the PEMRA headquarters to give away three licenses, for which 12 companies including Chinese, Russian and UAE firms out of 16 had been selected, Pakistani newspapers reported.

    The short-listed companies are:

    Mag Entertainment Lah­ore

    Orient Electronics Lah­ore

    Skyflix Islamabad

    Startimes Communi­ca­tions Isla­m­abad

    Smart Sky Islam­abad

    Sardar Builders Islamabad

    Parus Media and Broadcast Islamabad

    Naya Tel Islamabad

    Sha­h­zad Sky Islamabad

    Maestro Med­ia Distribution Islamabad

    HB DTH Islamabad

    IQ Com­munications Karachi

    PEMRA had fixed the price of DTH service box PKR 2,500 to PKR 3,000 and its subscription fee will be only PKR 550 a month.

    Countrywide, this decision is forecast to create 1,500 direct and 15,000 indirect employment opportunities. PEMRA officials said DTH had captured maximum 25 per cent market while the rest was being served by digital cable suppliers.

    There are around three million consumers, using Indian DTH, and the government aims to eliminate it through local facilities and save about PKR 24 billion in capital flight to India.

    A PEMRA official said that a Chinese firm was keen to establish a company in Pakistan to manufacture set-top box for DTH and digital cable TV. The Pakistani cable market is primarily analogue, and the most of the operators have not adequately invested in upgrading their networks.

    Cable operators in Pakistan had launched an anti-DTH campaign. The Cable Operators Association had staged a protest last week against the DTH bidding. Association chairman Khalid Arain said that the PEMRA chairman had assured the association that PEMRA would not launch DTH in the next two years, warning it to stop the bidding or face the consequences.

    Meanwhile, Christian Post reported that PEMRA had banned all 11 Christian TV channels airing in the country and arrested at least six cable operators for defying the order.

    PEMRA does not grant landing rights for religious content, allowing the airing of Christian messages only for Christmas and Easter.

    However, the Christian channels had been operating for over 25 years. PEMRA has now formally labelled the Christian channels as illegal, the Post reported quoting UCAnews.

  • Assamese news channel Pratidin Time banned for one day once again

    Assamese news channel Pratidin Time banned for one day once again

    MUMBAI: The Indian government continues with its caning of TV news channels. After NDTV India, it is now the turn of Pratidin Time or News Time Assam to be told to go off air on the powers-that-be’s favourite date 9 November for gross and multiple programming code violations. Pratidin Time has been accused of revealing the identity of a minor victim, showing images of mutilated bodies, and making derogatory statements about women in shows.

    The violation that has been gravely objected to is the one relating to a minor boy for which the day-long ban is being issued. The ministry of information and broadcasting (MIB) issued an order dated 2 November saying that the channel revealed the identity of a minor who was brutally tortured while working as a domestic servant, thus compromising his privacy and dignity and  exposing him to harm and stigma.

    A high level inter-ministerial committee (IMC) took the decision to compel the channel to turn off its signals for a day after hearing its defence.

    The MIB says that Pratidin Time has time and again being showing images of bodies of dead victims. It has also not being complying with earlier MIB orders which asked it to  apologize for airing a show which appeared to be derogatory towards women.

    The MIB in its current order has stated that Pratidin Time that all the three cases will be covered under the one day ban. It has further explained that under the Cable TV Networks (Regulation) Act, it “orders to prohibit the transmission or retransmission of News Time Assam TV channel for one day on any platform throughout India with effect from 00:01 hours on 9th November, 2016 till 00:01 hours on 10th November, 2016.”

    This is not the first time that Pratidin Time (News Time Assam) has been asked to pull the plug. It, along with another channel DY 365, was asked to go off air on 30 July 2014 in another case.

    http://www.indiantelevision.com/television/tv-channels/news-broadcasting/dy-365-news-time-assam-tv-transmission-banned-for-one-day-for-showing-programmes-denigrating-women-140725

    Then in August 2015 it was slammed on social media as well when it carried a clip on its YouTube channel, criticizing “scantily clad women” calling them a summer time nuisance that went against local culture in Assam. The uproar that followed forced it to pull down its video, but petitions have been filed against it, asking it to to report responsibly.

    Launched on 25 December 2010 as News Time Assam by the Kolkata based Brand Value Communications under the Rose Valley Grop, it was acquired by the Pratidim group in 2015 and rebranded as Pratidin Time.