ITV

Tag: TV campaign

  • Tata launches TV commercial for Tata Copper+ water

    Tata launches TV commercial for Tata Copper+ water

    MUMBAI: Tata Consumer Products has launched a TV advertising campaign for Tata Copper+, a non-carbonated water beverage that taps into India’s age-old practice of storing water in copper vessels. The company is banking on nostalgia—and potential health benefits—to make a splash in the crowded bottled water market.

    The product’s television debut features a charming train journey where generational worlds collide. An elderly passenger pulls out his traditional copper water bottle whilst a younger traveller produces his Tata Copper+. Cue the “same pinch” moment and an affectionate cheek-pinching finale that would make any Indian grandmother proud.

    YouTube link of the film : https://www.youtube.com/watch?v=Pipm1OPF2lY&feature=youtu.be

    Tata Consumer Products  president and head – RTD business Partha Biswas said, “We have always believed in creating products that are rooted in trust and, more importantly, reflect the evolving needs of Indian consumers. With Tata Copper+, we bring alive the timeless wellness benefits of copper in a format that fits today’s lifestyle. This campaign is a celebration of shared values across generations and a reminder that the wisdom of our past still holds relevance in the present.”

    Tata Consumer Products, which boasts a reach of over 275 million Indian households, clearly believes that the copper touch in them bottles will fetch it gold – valued in crore. The company has been seeding the retail trade with Tata Copper+  water or more than a year and a half now. And the response has been extremely heartening. The Rs 17,618 crore company is the world’s second-largest branded tea firm, with a portfolio spanning everything from Tata Tea to ready-to-eat meals.

    The copper water gambit reflects a broader trend of modernising traditional wellness practices for contemporary consumers. Whether this ancient wisdom will translate into modern profits is the Rs 17,618 crore question.

  • Lloyd launches new campaign with Sourav Ganguly

    Lloyd launches new campaign with Sourav Ganguly

    Mumbai: Lloyd, owned by Havells India, has launched its first ad film with Sourav Ganguly, who was roped in as the brand ambassador earlier this year. The campaign is targeted at the West Bengal region.

    The film is intended to build trust for the consumer durable brand, highlighting the key product benefits and value in a highly cluttered market. Through this film, Lloyd is focused on driving differentiation and delivering on its brand promise of ‘Khayal Rakhenge, Khush Rakhenge’.

    The storyboard of the ad film takes an amusing route to hold the audience’s attention, wherein Sourav Ganguly engaged in a light-hearted banter with an enthusiastic salesman. The narrative evokes a sense of humour as the salesman tries to equate the Lloyd product performance with Sourav’s on field performances.  The film cements the brand promise by showcasing the superior features in a quirky way to create a strong brand connect.

    The new Lloyd campaign for West Bengal is being extensively covered in print, digital and below the line (BTL). A major print campaign in leading newspapers like Telegraph, ABP, Dainik Bhaskar has been rolled out. Along with print, digital has also been focused to promote the ongoing Shubo Durga Utsav on high traffic websites like Facebook, Youtube, IRCTC, Zee Bengali and ABP. For on ground promotions in stores activities across West Bengal are taking place, wherein consumers have a chance to win assured prizes and participate in bumper prizes including SUV and Lloyd products weekly.

    Lloyd executive vice president Rajesh Rathi said, “Our intent is to focus on communication which not only exceeds the work Lloyd is putting in to make differentiated products but also grows the trust in the Lloyd brand. We will continue to drive meaningful engagements to extend /widen our consumer connect and strengthen our presence in the region.”

    Speaking over the ad film release, Havells India executive vice president Rohit Kapoor said, “Our attempt is to bring our product closer to our consumers and make their lives easy and convenient. Our latest ad with Sourav Ganguly is our attempt to build greater trust and affinity for Lloyd. We are confident, with him as the face of the campaign, the consumers’ belief in the brand will grow manifold and help solidify our strategy of going deeper into homes”.

    Talking about the campaign launch, Sourav Ganguly said, “I am delighted to collaborate with a brand like Lloyd for their campaign promoting their incredible line of product with top-of-the-line features and superb quality. Lloyd has established itself as one of the most reliable consumer durable brands in India with its superior technology and I am honoured to be a part of a campaign that reiterates their promise of keeping their consumers as their first priority.”

  • ‘Success is waiting,’ Aakash tells repeaters

    ‘Success is waiting,’ Aakash tells repeaters

    NEW DELHI: Aakash Educational Services Ltd recently launched an omni-channel campaign titled ‘Success is Waiting’ featuring ace cricketer Yuvraj Singh to great success. The TVC has garnered 30 million plus views on YouTube since its launch in September 2020, increasing admissions three-fold for Aakash Digital’s online repeater courses. 

    The campaign (in 60 second, 30 second and six second edits) is for students re-appearing for medical and engineering entrance examinations intending to inspire them to give it another shot.

    The TVC garnered 20x growth in terms of direct and organic sessions for Aakash Digital in comparison to the same season last year.

    It is currently being aired on leading TV and online channels pan-India including YouTube and OTT platforms. The campaign weaves around the comeback story of Yuvraj Singh and captures the successes and setbacks in his life to inspire students to resume the journey to their goals with renewed vigour.

    The message on making a strong comeback has also been appreciated by many renowned cricketers including Harbhajan Singh and Irfan Pathan, thereby amplifying the reach of the campaign.

    The year 2020 has been exceptional for Aakash Institute with Aakashian Chirag Falor securing AIR 1 rank in IIT JEE and Soyeb Aftab, Akanksha Singh and Snikhita T securing the top 3 ranks in NEET.

    Aakash Educational Services Ltd director and  CEO Aakash Chaudhry said, “It is heartening to note that our ad campaign has clocked over 30 million views across YouTube since its launch and has led to such a stupendous increase in our admissions. It shows that the campaign has been well received by the audience. Through this campaign, we want to assure the students that we are with them in their struggles and are always ready to assist the aspirants in the best way possible. We would like to reiterate the fact that everyone cannot taste success every time but one shouldn’t feel disheartened. We would like to encourage students to continue with their efforts with more focus and strength without losing hope.”

  • BharatPe reaches out to merchants with its new spots

    BharatPe reaches out to merchants with its new spots

    NEW DELHI: BharatPe, has launched its TV campaign starring ‘Team BharatPe’ with 11 Cricket stars. The TVC series has been directed by ace Bollywood director, Puneet Malhotra, and communicates the message ‘Hum Hai Team BharatPe – Jo Desh Ke Har Dukandaar Ke Saath Hai Khade’. This is the first time that a new age FinTech company has rolled out a TV campaign with 11 top cricket stars as its brand ambassadors. Team BharatPe includes Rohit Sharma, Jasprit Bumrah, KL Rahul, Mohammed Shami, Ravindra Jadeja, Suresh Raina, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Yuzvendra Chahal, and Shubhman Gill.

    The company is set to redefine the financial services landscape with its four TV advertisements designed to drive awareness around BharatPe’s range of financial products for small shop owners across India, including QR based payment acceptance, no collateral loans, card payment machine with 0% transaction fee, and the exciting loyalty program. The new campaign will feature across channels – TV, Print, Radio, digital and will run throughout the cricket and festive season. 

    BharatPe group president Suhail Sameer said, “BharatPe has been the flagbearer of disruptive marketing. Last year, we created immense brand recall and the merchant connect with Salman Khan as our brand ambassador. Cricket is a great unifier and hence, for this year’s campaign, we decided to build our own team of cricket stars to reach out to merchants and showcase how our range of financial products can help scale their business.”

    BharatPe head – brands and commerce Subhasis Beura said, “We will be rolling out a series of 4 TV ads across channels in the coming days. We are hopeful that this campaign will not only help us engage better with our existing merchants but also enable us to reach out to a wide range of prospective merchants across the country. Our TV campaign is well-timed as the merchants are gearing up to shed the impact of COVID and make the most of the festive season. This is timed to catch the cricket fever and the restart of cricket for Team India.”

    BharatPe AVP marketing Abhishek Shah said, “Cricket is an ‘unrivalled’ communication platform in reach, engagement, and therefore, impact. We have always connected with small merchants through authentic, credible communication by keeping it light and fun like in case of the last year’s campaign with Bollywood superstar, Salman Khan. The objective of the new campaign is to build demand for our products and services and to humanize the brand. The campaign will serve as a quirky reminder to team up with BharatPe to grow your business.”

    Delhi based creative & digital agency ArtE MediaTech facilitated the campaign shoot across two countries and five states.

  • Grey’s 4-week Salim show TV campaign launched

    MUMBAI: 92.7 Big FM radio network has launched a four-week long television campaign for one of its popular music show, #Salim. 

    Hosted by Bollywood’s most sought after music composer and singer Salim Merchant, the show curated on history of trendsetting music, has been striking the right chord with the listeners, since its inception. Building on its popularity and to further create buzz around its unique theme, an audio-visual led television campaign created by Grey Group India, is being aired and promoted on Television and digital mediums.

    #Salim is purely a music based show that enlightens the listeners about the making of their favorite iconic songs. Singer Salim Merchant shares these insightful stories in his mesmerizing voice, enhancing its overall appeal. The 60 secs TVC perfectly brings to the fore the essence of this engaging format. With an extensive reach of television and digital mediums, it aims at reaching out to a larger set of audience and music enthusiasts.

    Speaking about creating a TVC for a radio based show, Big FM spokesperson said, “In the age of digital media, face value contributes in expanding the scope of mass appeal. #Salim is a unique offering, as it is truly a music show and having Salim Merchant as the host further adds to its credibility. Banking on this interesting combination and Salim’s friendly persona we have launched this TVC with an aim to promote the radio show in a visually appealing format through television and digital platforms.”

  • SpiceJet launches first TV campaign with a daily life image

    SpiceJet launches first TV campaign with a daily life image

    MUMBAI: Do you miss the delicious flavour of piping hot food or the luxury and comfort of your own space while travelling on board? SpiceJet gets up close and personal with its customers to pop these questions in a series of exciting TV commercials that the airline has launched after scripting the greatest aviation turnaround perhaps the world has ever seen!

    Decoding the phrase ‘absence makes the heart grow fonder’ and centred on a powerful consumer insight, SpiceJet in another outgoing effort is all set to grab your mind this month. Underlining the significance of a hot meal, spacious leg room and knocking off queues from your travel schedule among others, the airline flaunts a set of commercials thoughtfully placed through everyday life situations and narrated with a dash of humour.

    SpiceJet CMD Ajay Singh said “It is our grand vision to make every Indian fly which comes with the added responsibility of rephrasing ‘luxury’ for our customers. Underlining the minor details goes a long way in adding value to the ‘experience’ a brand renders and that is what our efforts are driven towards. We want to reach out to every Indian who is waiting to experience the red hot spicy affair with SpiceJet and our campaign adds a more exciting flavour to our sustained efforts.”

    SpiceJet was amongst the first low cost airlines to offer hot meals for sale on board, the first to offer dedicated extra legroom seats in a specially configured cabin, and the first to innovate in multiple other ways. While millions of travellers have relished the taste of the red, hot, spicy flying experience first-hand, the airline took a step forward to inform the mass customers about the benefits of flying with SpiceJet. The two key differentiators identified being – Hot Meals and SpiceMax

    Chief Marketing Officer Debojo Maharshi said “Our campaign mirrors the spirit of celebrating everyday moments with SpiceJet. Through fun, engaging and slice of life situations the commercial persuades the consumer to make a smarter choice by choosing to fly with us. Publicis has done a fabulous job conceiving a campaign which offers the perfect balance of messaging and drama.”

    “Our mandate was not just about creating communication for these key differentiators, but to also provide consumers with a compelling argument about why SpiceJet is the right choice for them. A strong consumer insight is what was required”, added Publicis Capital CEO Hemant Misra. 
    Publicis Capital NCD Joy Mohanty said, “The life truth was that there are times when you willingly compromise and eat a cold meal, be cramped for space, and even stand in a queue. But you never need to compromise when you’re flying, thanks to SpiceJet.”

    Conceived and created by Fingerprint Films, and directed by Karan Shetty, the campaign is already up and running across all the popular digital and social networking sites, and is set to break on television soon. Having received very positive response the campaign flags off the exciting times that lie ahead for SpiceJet.
     

  • SpiceJet launches first TV campaign with a daily life image

    SpiceJet launches first TV campaign with a daily life image

    MUMBAI: Do you miss the delicious flavour of piping hot food or the luxury and comfort of your own space while travelling on board? SpiceJet gets up close and personal with its customers to pop these questions in a series of exciting TV commercials that the airline has launched after scripting the greatest aviation turnaround perhaps the world has ever seen!

    Decoding the phrase ‘absence makes the heart grow fonder’ and centred on a powerful consumer insight, SpiceJet in another outgoing effort is all set to grab your mind this month. Underlining the significance of a hot meal, spacious leg room and knocking off queues from your travel schedule among others, the airline flaunts a set of commercials thoughtfully placed through everyday life situations and narrated with a dash of humour.

    SpiceJet CMD Ajay Singh said “It is our grand vision to make every Indian fly which comes with the added responsibility of rephrasing ‘luxury’ for our customers. Underlining the minor details goes a long way in adding value to the ‘experience’ a brand renders and that is what our efforts are driven towards. We want to reach out to every Indian who is waiting to experience the red hot spicy affair with SpiceJet and our campaign adds a more exciting flavour to our sustained efforts.”

    SpiceJet was amongst the first low cost airlines to offer hot meals for sale on board, the first to offer dedicated extra legroom seats in a specially configured cabin, and the first to innovate in multiple other ways. While millions of travellers have relished the taste of the red, hot, spicy flying experience first-hand, the airline took a step forward to inform the mass customers about the benefits of flying with SpiceJet. The two key differentiators identified being – Hot Meals and SpiceMax

    Chief Marketing Officer Debojo Maharshi said “Our campaign mirrors the spirit of celebrating everyday moments with SpiceJet. Through fun, engaging and slice of life situations the commercial persuades the consumer to make a smarter choice by choosing to fly with us. Publicis has done a fabulous job conceiving a campaign which offers the perfect balance of messaging and drama.”

    “Our mandate was not just about creating communication for these key differentiators, but to also provide consumers with a compelling argument about why SpiceJet is the right choice for them. A strong consumer insight is what was required”, added Publicis Capital CEO Hemant Misra. 
    Publicis Capital NCD Joy Mohanty said, “The life truth was that there are times when you willingly compromise and eat a cold meal, be cramped for space, and even stand in a queue. But you never need to compromise when you’re flying, thanks to SpiceJet.”

    Conceived and created by Fingerprint Films, and directed by Karan Shetty, the campaign is already up and running across all the popular digital and social networking sites, and is set to break on television soon. Having received very positive response the campaign flags off the exciting times that lie ahead for SpiceJet.
     

  • Bigg Boss 7 takes the road to heaven and hell!

    Bigg Boss 7 takes the road to heaven and hell!

    MUMBAI: What do James Bond and Colors’ reality show Bigg Boss share in common? It’s the number 7. In its seventh edition this year, the Endemol-produced Bigg Boss will begin airing from 15 September promising action like ‘never seen before’.

     

    A pointer is the new theme that has been planned for this year’s theme, which plays with the two afterlife abodes – heaven and hell amplifying the message the pleasure of heaven and the pain of hell. And the tag word they have coined for this year is Bigg Boss Saath 7 (Remember Big Boss Five Five and Season 6 Alag Che?).

     

    Says Colors marketing head Rajesh Iyer: “This season Bigg Boss will make sure that you get to see heaven and hell *saath-saath* on Bigg Boss Season 7.”
     

    The teasers that hit TV screens this week show an open gate with one side leading towards heaven and the other towards damnation or hell. And if you look closely at the promos which are on air you will see Sallu aka Salman Khan donning the avatars of an angel and the devil. The campaign will involve print, digital, mobile and below the line mediums. The face behind the TV campaign is Orchard Advertising and Tubelight films.

     

    The number 7 has been incorporated into many aspects apart from the tagline. The number of participants is 14 (2 X 7) and all the action during the show will be captured on 70 cameras. “The message is simple – pleasure or pain: both are inevitable and there is nothing to be taken for granted,” says Iyer.

     

    Inspiration has been taken from the mythological space and the pleasure of heaven has been articulated as ‘wow’ and pain as aao. Khan will be seen his usual cheerful self and being an improviser himself has created his own catchphrase ‘By God.’ Seems to be very pun intended!

     

    Speaking about what made them choose this particular theme this year Orchard Advertising Executive Creative Director Hemant Kumar Sivan says that they had two tasks to deal with: to raise the curiosity and interest levels amongst viewers and to present Khan in a fresh manner.

     

    “We worked with the simple truth of life that, heaven and hell are of man’s own making. It all depends on how one deals with what life has to offer,” he says intending that the inmates are going to face some hell-like situations and only one of them will survive the best of both worlds.

     

    Living up to its reputation of being very interactive on social media, a heaven versus hell interaction will be initiated every day post the trailer launch. “As of now, we are just feeding cues for people to pick up,” says Colors digital head Vivek Srivastava.

     

    Previously, the fifth season saw two biggies Salman Khan and Sanjay Dutt, both involved in the promotional campaign with a special music video featuring the two while the sixth season played on the theme alag che (it’s different).

     

    Bigg Boss hasn’t gone without its share of controversies. The year 2011 saw the show go into a slightly negative zone with Indo-Canadian porn star Sunny Leone and the channel was pulled up for using the national anthem to promote the show in movie theaters last year. It hasn’t given up hope but. Even this year it will continue to air its promos on theater screens.

     

    According to Colors CEO Raj Nayak its non-fiction shows generate more traction from advertisers than its fictional shows and Bigg Boss gets some of the biggest brand. However, he adds that it works as a loss leader and the channel has been investing in it because it is a cult show. This apart, it generates a lot of buzz. Estimates are that it is in the region of Rs 15-20 crore.

     

    Going by the lyrics of Black Sabbath’s song if it seems to be real, it’s illusion the happenings in the house surely seem to be on the same path. The number seven is lucky for a lot of people. Will it be the same for the Bigg Boss’ Eye or will it suffer a seven year itch with its viewers?

  • ING Life Insurance unveils TV campaign

    NEW DELHI: ING Life Insurance has launched a nationwide television-based campaign aimed at helping customers overcome the biggest barrier to buying life insurance.

    Through an interesting creative treatment, the advertisement highlights the ease of paying life insurance in small monthly premiums, while recognising it as a basic necessity of life. The storyline shows that if power and other bills are not paid on annual basis, then even life insurance can be paid on monthly basis.

    This TV-led campaign is a departure from the regular in this category, where everyone one else struggles to communicate multiple things about their products. The company decided to approach the customers in a more personal manner by telling them buying life insurance is now made easier through small, easy and affordable monthly premiums.

    ING Life Insurance Executive Vice President – Marketing Mohit Goel said, “Life Insurance is extremely crucial for building a solid foundation for your family’s financial future. At ING Life Insurance, we believe in educating and empowering our customers, so that they make life insurance a basic need of life. Through this ad campaign, we are reaching out to people, who have not taken life insurance at all as well as those who have taken life insurance but for an amount lesser than their actual needs because they did not have lump sum funds to cover big. Buying life insurance is now made easy. Like all of us pay utility bills every month to run our households, one can now buy life insurance by paying monthly premiums.”

    The campaign emphasises on how for an amount starting at as little as Rs 1000 per month customers can protect their families, plan their children’s future or even plan their retirement and thereby emphasizing that ING Life Insurance is a brand that makes life better by making things simpler.