ITV

Tag: TV brand

  • Starsports.com and Twitter join hands

    Starsports.com and Twitter join hands

    MUMBAI: Starsports.com and Twitter have evolved their ongoing strategic partnership. Twitter users will now be able to directly view Starsports.com videos in-stream, without leaving Twitter. This is a first of its kind integration for a TV brand in India.

     

    This is yet another step forward for the broadcaster to create a stronger sports experience on digital. As part of the partnership, whenever a link to Starsports.com is tweeted, Twitter users on mobile will have the option to download the Starsports.com App. Earlier this year, @starsportsindia also became one of the first ‘handles’ that viewers could follow through Twitter’s SMS service and choose to receive tweets from the account as texts. Star Sports also regularly leads innovative broadcast integration of Twitter to fuel social TV experiences, as has been evidenced during this year’s Women’s Cricket World Cup, Super Fight League, BCCI International matches where fans have been encouraged to follow, tweet and more.

     

    Twitter India market director Rishi Jaitly said, “Twitter is the world’s leading, real-time information network where users consume content that is live, public, conversational and mobile. In India, Twitter has brought our users closer to the best of national and international sport. We applaud Starsports.com for embracing the Twitter platform in this way.”

     

    World over, sports is a key driver of social conversations. The strategic partnership with Twitter is a step in transforming the sports landscape on social media. Starsports.com was launched in June creating India’s first multi-sport destination on digital, with a live video experience that gives the fan complete control of his viewing experience, including a video timeline that allows him the ability to watch exciting moments of the game in an easy and intuitive fashion. Starsport’s launch campaign hashtag #GetOverTV trended worldwide during its launch, establishing Twitter as a key medium to engage with its core followers. The network’s handle @starsportsindia, which was started earlier this year, already has close to 1.5 lakh followers. It is amongst the most influential accounts in media in the country.

     

    Star India head of digital business Ajit Mohan said in a release, “Starsports.com is the leading multi-sports destination on digital in India. We are keen to continue to engage the most ardent sports fans in the country and our partnership with Twitter is a continuation of that commitment. Making these videos available for easy consumption will dramatically improve the nature of the social conversation around sports in India.”

     

    The in-stream video service will be first rolled out for videos that form a part of the Sachin Memory Project – a unique initiative by Starsports.com to commemorate the little master’s retirement. Over a 100 curated videos dating back to the 1980s will be made available as part of this initiative on a timeline that marks how his career has evolved, even as the world changed around him.

  • CNNs leadership cemented among audiences in asia pacific

    CNNs leadership cemented among audiences in asia pacific

    MUMBAI : CNN International continues as the leading news and business brand in Asia Pacific, with an unrivalled connection with the region’s affluent and senior executives, according to the latest findings from Ipsos. The Pan-Asia Pacific Cross-Media (PAX) and Business Elite Asia (BE:Asia) surveys both confirm the network’s undisputed regional reach and leadership in news and business on TV, web and mobile platforms.

    The latest PAX results for the period Q3 2012 to Q2 2013* show that CNN is the clear frontrunner among other international news and business brands across all metrics:

    •    As a TV brand, CNN’s daily audience is 59% greater than BBC World News and 2.6 times the size of CNBC’s audience. 

    •    CNN is far more effective than any other news/business channel in connecting 
    international business travelers (42% monthly reach vs. 29% for next placed channel)

    •    In the digital sphere, more of the PAX population visit CNN via web or mobile than any other media brand.

    Tony Maddox, Executive Vice President of CNN International, said: “It’s most gratifying to see that our increased editorial output from Asia Pacific continues to resonate with viewers. They want intelligent, in-depth coverage and analysis, both from their region and globally. 

    Programming such as ‘CNN Newsroom Live from Hong Kong’, ‘On China’ and ‘Talk Asia’ delivers this in clear and compelling ways. ”

    Duncan Morris, Vice President of Research at Turner International Asia Pacific, said: “Coming out on top in one of these independent media surveys would be a great achievement, but to be so consistently strong in all metrics and on all platforms on both studies is clearly very pleasing. CNN has yet again demonstrated that when it comes to targeting hard-to-reach elite groups, as well as broader affluent populations, the brand is the obvious news and business leader.”

    The most recent BE:Asia research# highlights that whether via TV, web or mobile, the majority of Asia’s business elite (71%) consume CNN every month. A remarkable 6-in-10 (58%) are weekly CNN brand users, while over a third (35%) are daily CNN consumers. Other highlights include:

    •    BE:Asia 2013 findings show clearly that CNN is the leading media brand among Asian Elites on all platforms: TV, web and mobile, and for all metrics: daily, weekly and monthly reach.

    –    CNN TV reaches 61% more Asian Elites each day than its closest TV news rival

    –    CNN Digital has 45% greater monthly reach than the next largest media brand

    •    Mobile is a key platform for Asia’s Business Elites, as reflected in their high smartphone and tablet ownership levels (82% and 55% respectively), and by the fact that CNN alone is able to reach almost a third (30%) of them via mobile devices.