ITV

Tag: TV Azteca

  • Tubi to launch in Mexico with strategic partner TV Azteca

    Tubi to launch in Mexico with strategic partner TV Azteca

    MUMBAI: Tubi (www.tubi.tv), the world’s largest free ad-supported video on demand (AVOD) service, today announced it will expand its service into Mexico later this year in collaboration with TV Azteca, one of the two largest producers of Spanish-language television programming in the world. As part of the deal, TV Azteca will offer advertising sales for Tubi in Mexico and promote the service to its massive audience via online and other platforms. In addition, some of TV Azteca’s most popular titles will be made available completely free to Tubi customers in Mexico, including Exatlón Mexico, MasterChef, and Lo que La Gente Cuente, among others.

    Also announced today, Tubi will partner with Hisense – one of the world’s largest manufacturers of televisions – and their Vidaa platform to be the exclusive connected TV partner in Mexico. As part of its partnership with Hisense, Tubi will be preloaded and prominently placed on the Vidaa TV homepage with content also listed in the “Vidaa Free” section of the platform – as well as their dedicated “free content” button found on their remotes. Tubi will also be supported in-store with retail promotion this year and on retail packaging in 2021.

    “We’re thrilled to collaborate with a world-class partner and, together with TV Azteca, launch a new free streaming home to some of Mexico’s most celebrated television franchises,” said Farhad Massoudi, CEO of Tubi. “Our expansion into Latin America is just beginning and we look forward to announcing additional territories in the future.”

    “As part of TV Azteca’s transformation towards the future, we are looking forward to enhancing our distribution and make the best television productions available to a broader audience via Tubi,” said Alberto Ciurana, Chief Content & Distribution Officer for TV Azteca. “We are excited to be part of the construction of a more connected and technological Mexican audience.” 

    “Providing users with access to the best free content locally in every market and from all over the world is one of the key goals of our platform, and Tubi is a great partner for this,” said Guy Edri, EVP of Business Development for Hisense’s Vidaa platform. “The vast library of amazing content, provided by Tubi, is a great addition to our platform and will be a great benefit to consumers in Mexico. They will provide hours of high-quality entertainment in their language to buyers of Hisense TVs and will be completely free, which is a unique proposition not only in Mexico, but also globally.”

    In September 2019, Tubi announced customers had streamed over 132 million hours of content – a 40% increase since May – and the service will launch in the UK in 2020. In addition to Hisense televisions, Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, Xbox One, and PlayStation 4. Consumers can also watch Tubi content on the web at www.tubi.tv.

  • Mipcom attendance up by 9%

    Mipcom attendance up by 9%

    MUMBAI: The television trade event Mipcom which recently concluded in Cannes, France saw attendance of 15,900 people, about nine per cent more than last year.
    More programme buyers than ever jetted in for the event to take advantage of new media platforms. Reed Midem television director Paul Johnson has been quoted in media reports saying that buyers from China, the Middle East and India, in particular, showed healthy increases.

    There were 519 stands, an eight per cent increase, and 1,643 exhibiting companies, also an 8-percent growth rate. The number of exhibiting countries rose by five per cent, with new participants including Angola, Cambodia, Ghana, Kazakhstan, Macedonia and Sudan.

    A report in Worldscreen states that at Mipcom Junior, registered companies were up three per cent to 529, with 53 countries represented. Sellers were up two per cent to 315, but buyers were down two per cent to 460, because of Reed Midem’s new policy of charging a flat nominal fee for all buyers to participate in the kids’ programming event.

    The number of programmes presented rose by 12 percent to 937, and new programmes were up 22 percent to 562. Screenings on site rose by nine per cent to 42,848. The most screened program at Mipcom Junior was Aardman Animation’s Shaun the Sheep.

    A report put out by Prensario International states that at Mipcom there were attempts to push new ventures in all the regions, in addition to ancillary businesses such as home video, merchandising, mobile telephony and digital platforms. It is noticeable how these last two items are growing, from any given show to the next one. The technology is ready, but the business models are not yet fully developed. Digital transportation of content and High Definition are two more specialties that are gaining force; those who have HD content available were able to close deals that are out of reach for those who don’t. Regarding genres, there was a worldwide search for family and kid product, both live action and animated; programming about paranormal incidents is also intensely sought. At this Mipcom, Asia joined this trend with determination, states the report.

    Markets that were traditionally closed are now opening its doors. This adds investment in structures and alliances that allow farther reach. An example: the deal signed at the show by Korean Broadcasting System (KBS) and Venevision International (covering the US Hispanic market and Latin America) by which each ally will promote its partner’s product in its region.

    Everybody wants Latin content – The report notes that in this emerging landscape, the demand for Latin product is growing. Telenovelas are be the new trend, both in the US based networks and the largest Western Europe networks; this effect is contagious to other territories, even those where the genre was mature, giving it a new life. And the most important thing: both local production and finished product are creating synergy, against what was initially expected to happen. This is key to keeping the Latin industry in upbeat mood.

    That’s why the Mipcom organisation produced, once again, the Telenovela Screenings, on the Saturday and Sunday prior to the official opening of the show. For the first time the genre became the subject of two of the billboards at the Palais des Festivals entrance, taken by Dori Media Distribution. The screening had positive results.

    60 per cent more companies registered, 35 per cent more buyers attended and nine per cent more participating nations. 92 programmes were made available and 2,100 screenings were requested. On an average, the volume grew by 30 per cent compared to 2005. This is a significant increase, although the number of net participants remains focalized: 133 buyers vs. 99 last year.

    RCTV International sales head Jose Escalante, stressed that they helped to have more meetings during Mipcom instead of reducing their number, since buyers requested more information. Tepuy’s Accessory to Love was the most requested novela.

    The production of Latin formats has exploded -from MipTV to this Mipcom- in Romania, Russia and Portugal; each of these territories has currently five or six projects under development. This, on top of what is being seen in Germany, Spain, France and Italy. Televisa -both in entertainment and novelas-, Telefé, TV Azteca, Dori Media, RCN and Tepuy/TVN Chile appear as leaders of this trend; and, there are independent first moves, such as Argentine producer CTV’s, headed by actor Gabriel Corrado, who produces in Romania, and Chilean Feliú Group, which produces in Russia. In Eastern Europe, Romanian Mediapro Distribution is emerging in acquiring formats and producing.

    At the same time, the report notes that US networks are launching their first telenovelas, with promising results. If they become successful, the market will open fully. As a matter of fact, Fox had acquired at first three telenovelas for MyNewtorkTV, and now has rights to seven of them, predominantly from Colombian Caracol TV. Disney meanwhile is selling to the world its version of RCN’s Ugly Betty. Telenovelas are reaching the 18-34 target, which encourages investment.