Connect with us
Mumbai: Discovery India’s “Into the Wild” with Bear Grylls and Ajay Devgn which premiered on 25 October on the Discovery Channel has garnered a unique reach...
Mumbai: The committee on TRP ratings formed by the government has pushed for the formation of multiple rating agencies in competition to Barc India, and recommended...
Mumbai: The Tokyo Olympics 2020 television broadcast was viewed by 69 million viewers and clocked 5.8 billion viewing minutes, according to data provided by Broadcast Audience...
MUMBAI: Television audience measurement in India continues to remain one of the key subjects that evoke reactions from stakeholders. Given that advertising expenditures are typically guided...
MUMBAI/NEW DELHI: Now that English TV news channels have boycotted BARC India’s audience data and the measurement company hit back by saying it is not its...
NEW DELHI: India’s TV audience measurement company Broadcast Audience Research Council of India (BARC India) is contemplating a complete review and legal overhaul of contracts it...
NEW DELHI: India’s TV audience measurement company Broadcast Audience Research Council of India (BARC India) is contemplating a complete review and legal overhaul of contracts it...
MUMBAI: Advertisers, agencies and broadcasters have worked closely and diligently over the last couple of weeks with TAM and are pleased to jointly announce their agreement....
