ITV

Tag: TV Audience Measurement

  • Discovery’s ‘Into the Wild’ featuring Ajay Devgn reaches 13.6 mn TV audiences

    Discovery’s ‘Into the Wild’ featuring Ajay Devgn reaches 13.6 mn TV audiences

    Mumbai: Discovery India’s “Into the Wild” with Bear Grylls and Ajay Devgn which premiered on 25 October on the Discovery Channel has garnered a unique reach of 13.6 million across the network channels. It became the highest-rated show in the infotainment genre this year with 605K AMAs (average minutes audiences; 2+ India).

    The show has garnered a high TSV of 19 minutes. Discovery channel alone is rated higher than all infotainment channels put together and accounts for 55 per cent channel share in the infotainment genre.

    The journey started with a special edition of “Man Vs Wild” with Bear Grylls and PM Modi which was billed as the TV event of the year. Followed by “Into The Wild” with superstars Rajinikanth and Akshay Kumar, generating record TV ratings and viewership for the cult new franchise. The latest episode of “Into The Wild” with Bear Grylls and Ajay Devgn has continued the legacy for being the most-watched show in the genre this year too.

    “Within its first-week premiere on discovery+, the show opened to rave reviews from the audience witnessing a strong momentum in subscription because of its gripping content and also with its truly out-of-the-box and disruptive marketing innovations,” said a spokesperson from the company.

    (Source: BARC India| TG: All 2+ I Market: India (U+R) |Period: Week 43’2021|AMAs)

    (Source: BARC India| TG: All 2+|Market: India(U+R) |Period: Week 43’2021 | 8pm-9pm |ATS)

    (Source: BARC India| TG: All 2+|Market: India(U+R) |Period: 25th Oct 2021 8pm-9pm |Channel Share %)

  • Govt committee seeks to set up a specialised regulator for media ratings in India

    Govt committee seeks to set up a specialised regulator for media ratings in India

    Mumbai: The committee on TRP ratings formed by the government has pushed for the formation of multiple rating agencies in competition to Barc India, and recommended creating a specialised regulator to oversee all of them.

    The 39-page report submitted by the committee early this year has recently been shared with Broadcast Audience Research Council (Barc) India and other broadcasters to take the discussions forward. The committee led by Prasar Bharti CEO Shashi Shekhar Vempati was constituted last year in the aftermath of the TRP scam in Mumbai.

    According to the report, the regulation of multiple rating agencies should be a specialised function that requires a suitable regulator and cited Securities and Exchange Board of India (SEBI) in regulating credit rating agencies and Media Ratings Council in the United States as successful examples. As per the committee, the regulator can look at end-to-end regulation of audience measurement in India and also provide for an Appellate Authority to redress grievances and mediate disputes between stakeholders and rating agencies with appropriate powers.

    The committee to review the ‘Guidelines on TV Rating Agencies in India’ had made a total of 20 recommendations to the ministry of information and broadcasting (i&b) that includes both immediate and long-term measures that need to be taken to restore faith in the integrity of TV rating system in view of emerging technology trends and market dynamics.

    Most of the recommendations made by the committee in their report accessed by Indiantelevision.com are aimed at strengthening corporate governance at Barc India at the board level. The recommendations have also laid down specific measures to bring independent oversight of Barc India, mandate the use of return-path data, increase the competitiveness in the TV rating space, and put in place a specialised regulatory mechanism for media rating agencies in India.

    It felt that industry stakeholders must come to a consensus over acceptable business practices to ensure faith in ratings. It also recommended that the government may consider temporarily suspending its license to Barc India until it and stakeholder bodies have complied with directives issued by MIB.

    After consultation with stakeholders such as Barc India, MDPL, Zappr Media, Nielsen India, and Tata Sky AMS, the committee had issued several specific and sweeping recommendations on the technical aspects of TV rating measurement in India.

    It found that there was a broad consensus among industry stakeholders in favour of leveraging return data capabilities. However, apart from Barc and a few platforms, there was a lack of ubiquity in approach or consistency in investment in RPD by platforms.

    It also recommended that RPD should be made mandatory for set-top-boxes (STBs) deployed by distributed platform operators (DPOs). “The increasing convergence between STBs and smart media devices and in view of the emergence of hybrid boxes capable of both CAS compliant linear TV viewing and internet streaming-based OT, the committee sees fewer technical barriers to enable RPD capabilities within households” it noted.

    Adding further, it said, “Smartphone-based apps are capable of interacting with such hybrid boxes paving the way for additional avenues of RPD data capture and relay.”

    The collection of viewership data by DPOs is to be governed by privacy norms prescribed by the government/regulator. The sale of such data by DPOs should be governed by guidelines for TV rating systems. A joint industry working group with representation from all relevant stakeholders and independent experts may be set up to specify norms for an industry-wide RPD mandate, according to the report.   

    The report noted that crowdsourcing approaches could be economical alternatives to RPD and should be open to rating agencies to enrich panel-based measurement. However, it noted that owing to the nascent stage of innovations in cloud-based computing and artificial intelligence and the small pool of talent and expertise with an understanding of TV ratings and media audience measurement domain in India, any integration of crowdsourced data is best left to the discretion of stakeholders.

    Another interesting recommendation by the committee for the imperative is to adopt an open data ecosystem. It drew on the experience of similar data efforts in domains such as digital payments (UPI, India stack) and account aggregator system for credit rating (Sahamati), noting that algorithms and raw datasets should be made available to academics and independent researchers to analyse, validate and enrich.

    The committee observed the global shift towards hybrid audience measurement spanning multiple channels (TV+digital) and the rapid technology innovation hastening this shift. It stated that guidelines prescribed by MIB should not be a barrier to the emergence of more efficient business models that are in pace with global trends and local market dynamics.

    Led by Prasar Bharati CEO Shashi Shekhar Vempati, the four-member team also included – IIT Kanpur, professor of statistics, department of mathematics and statistics, Dr Shalabh; C-DOT executive director Dr Rajkumar Upadhyay; Decision Sciences Centre for Public Policy professor Pulak Ghosh.

    The television rating system in India had come under scanner in October 2020 when Mumbai Police claimed in a press briefing that they have probed a case of manipulation of TRPs and found some incriminating evidence. The police said the accused were allegedly bribing the households to keep a particular channel running, leading to several arrests. Three news channels, Republic TV, Fakt Marathi, and Box Cinema were named in an alleged TRP tampering scam. BARC had also temporarily suspended the publishing of weekly data for news channels, which remains in limbo till date.

  • Tokyo Olympics reached 69 million TV viewers in the opening week

    Tokyo Olympics reached 69 million TV viewers in the opening week

    Mumbai: The Tokyo Olympics 2020 television broadcast was viewed by 69 million viewers and clocked 5.8 billion viewing minutes, according to data provided by Broadcast Audience Research Council (BARC) India. (India 2+/Live Events Only/ Share% of viewing mins)

    Assam/NE (27.7 per cent), Maharashtra/Goa (11.5 per cent), Tamil Nadu/Puducherry (8.8 per cent), Uttar Pradesh/Uttarakhand (6.3 per cent), and Kerala (5.8 per cent) were the top regions contributing to the viewership for the Tokyo Olympics. (India 2+/Live Events Only/ Share% of viewing mins)

    The Olympic games were broadcast on Sony Pictures Networks India TV channels Sony Six, Sony Ten 2, Sony Ten 3, Sony Ten 4 and their HD channels. Prasar Bharati’s sports channel DD Sports also broadcast the event.

    The previous Rio Olympic games pulled in 191 million viewers, according to BARC data for that period. Star India was the official broadcaster for the 2016 games. (India 4+/cable and satellite homes/urban market)

    The Indian contingent for the Olympics made a strong showing by bringing home seven medals including one gold, two silver and four bronze. The athletes that won medals at the recently concluded games included Neeraj Chopra, Saikhom Mirabai Chanu, Ravi Kumar Dhahiya, PV Sindhu, Lovlina Borgohain, and Bajrang Punia and the men’s hockey team.

  • TRAI seeks stakeholders’ inputs on audience measurement overhaul

    TRAI seeks stakeholders’ inputs on audience measurement overhaul

    MUMBAI: Television audience measurement in India continues to remain one of the key subjects that evoke reactions from stakeholders. Given that advertising expenditures are typically guided by such data and, in the wake of the matter being raised at various fora, TRAI has come out with a public consultation on various facets of TV audience measurement and how the existing system could be made more robust.

    Telecom Authority of India (TRAI)’s move gains importance as stakeholders during meetings with the regulator, leading up to the present consultation, had conveyed that the present measurement system, spearheaded by a joint industry body Broadcast Audience Research Council India (BARC India), has done a credible job till now, but additional improvements could be made, including making data collection more robust and finding ways to curb panel infiltrations leading to possible manipulations. More so as the industry has already invested in the present system over the past three years and it would be improper to try find alternate mechanisms at this juncture.

    Keeping such views in mind, TRAI has raised issues relating to RPD(return path data) and whether set-top-boxes deployed in the country were technically adept at catching such figures — initiatives that would add to data robustness. The specific questions asked is: What percentage of STB supports transferring viewership data through establishing a reverse path/connection from STB? What will be the additional cost if existing STBs without return path are upgraded?

    Asking whether regulatory tweaks were needed to reduce the impact of manipulation of measurement panels — an issue red-flagged by BARC India itself in an earlier consultation — TRAI has sought comments on the country-wide panel size and also the size of the individual panels in rural and urban areas.

    The consultation paper highlights several such issues, including if BARC India, the organisation presently doing audience measurement, has been able to accomplish its purpose.

    Industry observers said though the regulator may have raised pertinent issues, some of them could be answered by the stakeholders only if they decide to take a firm view on them. For example, TRAI asks whether the present sample size of bar-o-meters employed to collect data is adequate. The answer is, maybe no. But to increase the sample size, the stakeholders need to commit more financial investments and give BARC India the go-ahead — though annually some boxes are added to live up to promises made at the time Ministry of Information and Broadcasting green-lighted the BARC project.

    The TRAI paper also seeks inputs from the stakeholders regarding shareholding/ownership pattern of BARC India and whether its credibility and neutrality can be enhanced further, while highlighting various methods of collating such data in other countries, including the US, the UK and France.

    Some of the other issues highlighted in the TRAI paper are the following:

    # Is there a need to promote competition in television rating services to ensure transparency, neutrality and fairness to give TAM rating?

    # What regulatory initiatives/measures can be taken to make TV rating services more accurate and widely acceptable?

    # Is the current audience measurement technique used by BARC apposite?

    # Does broadcasting programmes that are out of their category or in different languages for some time during the telecast affect the TAM (TV audience measurement) rating? If so, what measures should be adopted to curb it?

    # Can TV rating, based on limited panel homes, be termed as truly representative?

    # What should be done to reduce the impact of manipulation of panel home data on overall TV ratings?

    # What should be the panel size both in urban and rural India to give true representation of audience?

    # What method/technology would help to rapidly increase the panel size for television audience measurement in India? What will be the commercial challenge in implementing such solutions?

    # Should DPOs be mandated to facilitate collection of viewership data electronically, subject to consent of subscribers to increase data collection points for better TRPs?

    # What percentage of STB supports transferring viewership data through establishing a reverse path/connection from STB? What will be the additional cost if existing STBs without return path are upgraded?

    # What method should be adopted for privacy of individual information and to keep the individual information anonymous?

    # What should be the level/granularity of information retrieved by the television audience measurement agency from the panel homes so that it does not violate principles of privacy?

    # What measures need to be taken to address the issue of panel tampering/infiltration?

    # Should BARC be permitted to provide raw level data to broadcasters? If yes, how secrecy of households, where the people meters are placed, can be maintained?

    BARC India, set up in 2015, is a joint venture amongst broadcast and advertising industry bodies IBF, AAAI, ISA with Indian Broadcasting Foundation or IBF being a majority shareholder. India’s public broadcaster Prasar Bharati also sits on the BARC India board. Apart from TV audience data, BARC India is also exploring rolling out similar figures for digital platforms.

  • BARC-NBA face-off: Experts feel ad agencies, TV channels will take individual call; resolution best option

    MUMBAI/NEW DELHI: Now that English TV news channels have boycotted BARC India’s audience data and the measurement company hit back by saying it is not its job to sort out issues like usage of multiple LCNs by TV channels with an aim to increase viewership, what next? The twists and turns continue coming thick and fast in this soap opera, though the Ministry of Information and Broadcasting (MIB) has kept itself aloof unwilling to wade into the matter yet.

    Will this boycott continue for long? Or, is it just a passing protest where players concerned will kiss and make up after some time? Will BARC India continue to measure viewership of the protesting TV channels and not release the data? Can no data also result in lessening advertising revenue — in the long run? Will the government (not petitioned yet) and the regulator TRAI, which has already been asked to look into the issue by some stakeholders, intervene and on what ground?

    As some more dirty linen is expected to be washed in public over the next few days — an independent analytics company Chrome Data & Analytics Media has stated many Indian TV channels use the multiple LCNs route to spike viewership — questions swirl in the Indian media landscape.

    For the uninitiated, multiple LCNs is a technical term used by media industry to describe a situation where a TV channel, most of the time, pays cable distribution networks to place the particular channel — assigned a unique number in the EPG — under more than one genre aimed at increasing viewership numbers.     

    Dentsu Aegis Network South Asia chairman and CEO Ashish Bhasin is of the opinion that in the long run if there is no audience data of TV channels, it could “impact” advertisers’ decisions.

    “Ultimately any advertiser would want to know the return on investment and the only way to measure that, is to see the amount of money being spent by advertisers vs. how much viewership they were getting. If that (data) is not available, advertisers would get reluctant at some stage, “Bhasin explained, adding if the impasse was temporary, advertising revenue for TV channels may not get affected.

    According to IPG Mediabrands India CEO Shashi Sinha, absence of viewership data and its effects on advertising revenue of the protesting TV channels will largely depend on the way advertisers view the situation.

    “Each advertiser will make its own call. I can’t predict what will happen to the industry, but it’s an individual call (of advertisers and clients). They will go with their own metric. Some will say no data, no advertising, while some may happily advertise (in the absence of audience data),” Sinha pointed out, highlighting the fluid nature of the advertising industry.

    A veteran television news executive, who did not want to be named, said that the pull-out by the English news channels from BARC India is unlikely to affect the advertisers. “Even an advertiser knows that the whole TRP system was flawed despite a new regime aiming to keep the data robust and transparent. Viewership of 180-plus million TV households is difficult to measure on the basis of a few thousands of boxes for a country as big as India,” the TV exec argued.

    Echoing similar sentiments on the importance of audience data — or the lack of it — a chief executive of one of the TV channels that has decided to boycott BARC India said their move may actually clarify some issues.

    Pointing out that they expected ratings of Republic TV to be high for the next two weeks and hoping TRAI would crack down soon on the issue of multiple LCNs, the CEO, who didn’t want to be named, said, “If advertisers don’t really give a hoot whether we are part of ratings or not, then it’s great for us. Then we will know that BARC’s measurement is not that important for the entire TV industry. So, it’s actually a good thing that we have taken the decision to stay out of BARC as it allow us to measure whether BARC data is important to advertisers and agencies or not.”  

    However, not everybody believes that taking on BARC and boycotting the measurement company, a joint industry initiative, is a good idea.

    “I don’t think it is right for anyone, whether a GEC or a news channel, to say that we will not participate in the ratings system. As BARC was founded by all the constituents of the industry, it is BARC’s job to make sure ratings are available all the time to everybody. If anybody has issues with BARC reporting, then it should be taken up with BARC and the issue should be mutually corrected. Pulling out (of BARC) is not a solution,” Bhasin expressed his views.
    Another industry veteran Paritosh Joshi, who had been actively involved during the period BARC was being set up two years back, also did not agree that absence of credible data can benefit any player or the industry in general.

    Reacting to an observation made on Facebook on an indiantelevision.com report detailing the decision of a  few English TV news channels to boycott BARC, Joshi observed, “What the recalcitrant measurement subjects need to introspect on are the following two issues: how many times have they used multiple frequencies? How long will their advertising proposition survive without a credible, agnostic measure? Many of them (the boycotting TV news channels) also have print businesses and (they) can’t be oblivious to the havoc wreaked upon revenues by the absence of a readership measure for an indefinitely long period.”

    Even as the industry debates the pros and cons of such a data boycott, regulator TRAI is still to come out officially stating its views on this developing story, if a TV lingo is used, though it has been petitioned on the issue of rampant usage of LCNs or frequencies by TV channels not only by the News Broadcasters’ Association, but by an individual TV company too. TV Today Network has accused rival Times Now of  alleged distribution malpractices.

    What about the government that had actually officially blessed formation of BARC India to replace TAM India, which was a joint venture between AC Nielsen and WPP-owned Kantar Media? A source in the MIB, while keeping a distance from the developments of the past few days, said the matter involved TV news channels and BARC India and the government had nothing to say on the issue. Yet.

    Keep tuned in for more on this ratings soap opera, which has all the hallmarks of a serial that many an Indian GECs air on their networks.

    ALSO READ:

    Republic TV has 51.9% viewership in debut  week: BARC gives data to paid subs despite NBA’s request

    Indian English news channels boycott BARC’s viewership monitoring

    News channel controversy: BARC India fires riposte to NBA

    “Dual LCNs is not the best thing to do” — Chrome Data CEO Pankaj Krishna

    “The NBA is a toothless group,” says Republic TV’s Arnab Goswami

  • BARC India mulls client contract review & enforcing opt-out clause

    BARC India mulls client contract review & enforcing opt-out clause

    NEW DELHI: India’s TV audience measurement company Broadcast Audience Research Council of India (BARC India) is contemplating a complete review and legal overhaul of contracts it signs with subscribers and also enforcing the opt-out clause mentioned in agreements with an aim to streamline the whole measurement process and safeguard against increased litigation.

    Indian broadcast industry sources, while confirming such a move is afoot, indicated the thinking within BARC India is that to bring about more transparency in the ecosystem and further boost credibility of the viewership audit, it’s imperative to legally “review and amend” the way in which the contracts are phrased so there’s more clarity.

    The sources pointed out that under the present agreement terms, BARC India can opt out of providing measurement and ratings services to any subscriber, especially those that it sees as “compromising” its position in the industry.

    According to the wordings of its sample client contract, BARC India shall have the right to terminate an agreement, of course by giving written notice, if a subscriber “commit(s) an act, which brings BARC into public disrepute, contempt, scandal (and) ridicule”. This clause is amongst several other such conditions stipulated in an agreement that BARC India signs with an organization that starts subscribing to the paid, full and detailed services of the ratings audit firm.

    Industry sources, familiar with wordings in an agreement, said a legal interpretation states BARC is not obligated or under compulsion to provide or continue to provide its ratings service to a client. “In fact the onus of renewing the annual contract lies on the (paid) subscriber and, while BARC has so far been proactive in renewing contracts under the terms of the agreement, it can leave it up to the clients to seek renewal,” a source explained.

    BARC India, which is  promoted jointly by the Indian Broadcasting Foundation (IBF), the Advertising Agencies Association of India (AAAI) and the Indian Society of Advertisers (ISA), in November 2016 suspended for four weeks the review of viewership of three TV news channels. Reason: alleged activities aimed at manipulating viewership.

    The news channels concerned subsequently moved the Bombay High Court that immediately granted them temporary relief, while one of the channels also sued BARC India for defamation, seeking financial damages. The appeal is still in  the high court in Mumbai, the jurisdiction area for a legal dispute involving BARC India.

    The review process of contractual obligations, deliverables and suspension is being undertaken by BARC India  at a time when it prepares to rollout its digital measurement services some time later this year or early 2018. It is also set to expand its people meter sample in the next few months.

    For this, it had sought global expertise through a process that has elicited interest from several existing measurement firms, including Nielsen. BARC India replaced TAM India, a joint venture between Nielsen and WPP-owned Kantar Media, for viewership measurement in India little over two years back.

    ALSO READ:

    BARC India suspends three errant channels’ review

    In deference to court, BARC to release suspended channels’ data

    ‘Name and shame delinquent channels’

     

  • BARC India mulls client contract review & enforcing opt-out clause

    BARC India mulls client contract review & enforcing opt-out clause

    NEW DELHI: India’s TV audience measurement company Broadcast Audience Research Council of India (BARC India) is contemplating a complete review and legal overhaul of contracts it signs with subscribers and also enforcing the opt-out clause mentioned in agreements with an aim to streamline the whole measurement process and safeguard against increased litigation.

    Indian broadcast industry sources, while confirming such a move is afoot, indicated the thinking within BARC India is that to bring about more transparency in the ecosystem and further boost credibility of the viewership audit, it’s imperative to legally “review and amend” the way in which the contracts are phrased so there’s more clarity.

    The sources pointed out that under the present agreement terms, BARC India can opt out of providing measurement and ratings services to any subscriber, especially those that it sees as “compromising” its position in the industry.

    According to the wordings of its sample client contract, BARC India shall have the right to terminate an agreement, of course by giving written notice, if a subscriber “commit(s) an act, which brings BARC into public disrepute, contempt, scandal (and) ridicule”. This clause is amongst several other such conditions stipulated in an agreement that BARC India signs with an organization that starts subscribing to the paid, full and detailed services of the ratings audit firm.

    Industry sources, familiar with wordings in an agreement, said a legal interpretation states BARC is not obligated or under compulsion to provide or continue to provide its ratings service to a client. “In fact the onus of renewing the annual contract lies on the (paid) subscriber and, while BARC has so far been proactive in renewing contracts under the terms of the agreement, it can leave it up to the clients to seek renewal,” a source explained.

    BARC India, which is  promoted jointly by the Indian Broadcasting Foundation (IBF), the Advertising Agencies Association of India (AAAI) and the Indian Society of Advertisers (ISA), in November 2016 suspended for four weeks the review of viewership of three TV news channels. Reason: alleged activities aimed at manipulating viewership.

    The news channels concerned subsequently moved the Bombay High Court that immediately granted them temporary relief, while one of the channels also sued BARC India for defamation, seeking financial damages. The appeal is still in  the high court in Mumbai, the jurisdiction area for a legal dispute involving BARC India.

    The review process of contractual obligations, deliverables and suspension is being undertaken by BARC India  at a time when it prepares to rollout its digital measurement services some time later this year or early 2018. It is also set to expand its people meter sample in the next few months.

    For this, it had sought global expertise through a process that has elicited interest from several existing measurement firms, including Nielsen. BARC India replaced TAM India, a joint venture between Nielsen and WPP-owned Kantar Media, for viewership measurement in India little over two years back.

    ALSO READ:

    BARC India suspends three errant channels’ review

    In deference to court, BARC to release suspended channels’ data

    ‘Name and shame delinquent channels’

     

  • IBF, AAAI, ISA and TAM reach consensus on TV audience measurement

    IBF, AAAI, ISA and TAM reach consensus on TV audience measurement

    MUMBAI: Advertisers, agencies and broadcasters have worked closely and diligently over the last couple of weeks with TAM and are pleased to jointly announce their agreement.

    In layman terms, the media and public will now get to know television viewership in thousands, colloquially referred to as TVT. TVT captures and reflects growth in TV audiences in the country in absolute numbers. TVT will be the sole rating available in the public domain.
    For internal evaluation including planning and buying, %TVR weekly and all other data will be available to advertisers and advertising agencies as in the past. Broadcasters will also have access to this information, should they so desire.

    In addition an option of TVT as a four-week rolling average will be provided every week. The rolling average is statistically more stable data on viewership, especially for smaller audiences in niche channels, regional languages, English language programs and news.

    The three constituents have also agreed that TAM will make all future audience measurement changes based on inputs from the joint-industry BARC Technical Committee.

    Commenting on the changes IBF President Man Jit Singh said, “We are delighted to have reached this agreement. We believe it is important for the industry, and from the perspective of our social responsibility, we must reflect both the growing television audience and the data in a more stable and useful manner. We want to thank AAAI and ISA in collaborating and working out a solution acceptable to all constituents”.

    “As three concerned constituents who believe in working together, we have decided to refer all future currency related changes to the BARC technical committee. I am glad we will now have an effective guide and monitor for ratings in the country”, said Hemant Bakshi, Chairman of Media Committee and Managing Committee of the Indian Society of Advertisers.

    “Getting weekly TVR% is important for media planners and buyers to effectively plan and buy ad-spots and do mid-plan course corrections and post-facto analysis. We are glad that we have been able to agree that the agencies and advertisers will have access to this data as in the past. From tomorrow, we look forward to being able to focus back on our clients’ businesses and effective planning and buying for their brands”, said Arvind Sharma, President of the Advertising Agencies Association of India.

    The Indian Society of Advertisers represents advertisers. The Advertising Agencies Association of India represents advertising agencies and the Indian Broadcasting Foundation represents television broadcasters. The three sector representatives have jointly agreed to take this forward.
    ISA

    The Indian Society of Advertisers, ISA, has been the peak national body for advertisers for 60 years and represents the interests of organisations involved in Indian advertising, marketing and media industry. It aims to protect consumers by ensuring advertising and marketing communications are conducted responsibly.
    AAAI

    The Advertising Agencies Association of India, AAAI, is the official national organisation of advertising agencies. It has a very large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business in the country. It is recognised as the apex spokesperson for the advertising sector.
    IBF

    The Indian Broadcasting Foundation, IBF, represents television broadcasters. It promotes and safeguards the interests of television broadcasters in an unbiased, non-partisan and relentless manner. It represents more than 85% of the total television broadcast viewership and revenues and in this responsible position, engages in meaningful dialogue toward consensus on contentious issues involving different stakeholders and providing incisive direction.