ITV

Tag: TV apps

  • Travelxp bets big on OTT content, launches new platform Travelxp RED

    Travelxp bets big on OTT content, launches new platform Travelxp RED

    New Delhi: The OTT boom has taken the world by storm over the last few years and India remains one of its fastest growing markets. The latest entrant is India’s global travel channel, Travelxp, which has now joined the race and announced its new streaming platform- Travelxp Watch.

    Travelxp is available on the App Store and the Google Play Store and is planning to add TV Apps by the end of this month. More than 250 original travel stories, of which 50 per cent are shot in 4K HDR, will be available in English, Hindi as well as in two regional Indian languages – Tamil and Bengali, it said on Wednesday.

    It will be streaming more than 150+ hours of original travel content and hopes to increase the library strength to 1000+ hours of content by the end of FY 2022.

    “We launched the world’s first 4K HDR Channel in 2016, and now the world’s first 4K HDR Travel OTT Platform, with Travelxp Watch. We are delighted to bring the power of 4K HDR to our Indian fanbase,” said Travelxp 4K| HD, founder CEO Prashant Chothani. “The project has been in the works for nearly two years now, we wanted to get it right with regards to the entire customer experience. In a period where travel is going to see a big resurgence, Travelxp is going to be at the heart of supporting the travel recovery with the power of content.”

    The entire product was built by an inhouse team through the entire Covid lockdown.

    “The passion of the team in creating a platform that resembles the simplicity and joy of travel has seen us shoot up to the Top 50 Apps in India for the Travel Category in less than a week since launch, and we have more than 30,000+ Monthly Active Users already,” said Tanay Chothani, who joined Travelxp two years ago to lead all Digital Projects, a major part of which constituted the OTT Platform.

    Chothani highlighted that the content driven commerce model is going to be a big part of Travelxp’s strategy going forward. “The power of video is unparalleled in driving demand and also giving viewers more decision making power. While we showcase the world in the beautiful 4K HDR quality we are known for, we are also going a step further and allowing our users to book and plan their travels, right from the same app,” he added.

    Travelxp’s OTT Platform is available at www.travelxp.com.

  • TV ads & apps: A-Pac mobile analytics growing fastest, connected TVs’ adoption stimulating demand

    MUMBAI: the global mobile analytics market will continue to witness pronounced growth over the forecast period on the backdrop of a slew of factors. Increasing demand for real-time analytics to deliver personalized ads and growing investment in digital advertising across mobile platforms is expected to influence the demand for mobile analytics in the near future, according to Persistence Market Research analysis.

    Further, higher investments in developing advanced mobile apps and exploding number of smartphone users are additional factors anticipated to support the overall market growth. In contrast, a dearth of technological understanding for operating high end functionalities of mobile analytics solutions and increasing concerns over privacy breach associated with customer data may inhibit market growth during the next eight years.

    On the basis of solution type, demand for application performance analytics solutions is expected to remain dominant throughout the projected period. In addition, the application performance analytics solutions segment is set to register the highest revenue by solution type.

    On the basis of development, cloud-based development is expected to remain as the most attractive segment, increasing at a CAGR of 21% during the forecast period 2016-2024.

    By end user vertical, the e-commerce & retail segment is projected to account for a comparatively higher share of the market. Further, the segment is projected to expand at over 22% CAGR through 2024, followed by media & entertainment segment.

    Microsoft Corporation accounted for a turnover in excess of US$ 93 Bn in 2015, with its latest bridge application tool “HockeyApp” launched in August 2016 gaining immense popularity amongst users. Adobe Systems Incorporated, Yahoo! Inc. (Flurry Analytics), International Business Machine Corporation (IBM), Tune, Inc., Google Inc. (Alphabet Inc.), Amazon Web Services, Inc. (Amazon.com, Inc.), Localytics (Char Software, Inc.), Webtrends Inc., and Mixpanel, Inc. are amongst other prominent players operating in the global mobile analytics market.

    PMR indicates North America to remain at pole position of the global mobile analytics market, accounting for the highest revenue share during 2016 to 2024. In 2015, the market in the region was valued at over US$ 560 Mn and expected to reach US$ 2058.7 Mn by 2024. Further, the market in Asia Pacific is predicted to be the fastest growing market, expanding at a CAGR of 22.4% over the forecast period. This is primarily due to robustly growing fascination towards mobile technology and rapid smartphone penetration in countries such as India and China.

    The arrival of smart TV technology and increasing demand for TV apps is expected to present scope of long-terms business for market players. Robust adoption of connected TVs is steadily stimulating the need for dedicated analytics solutions for measuring performance and effectiveness of both TV ads and TV applications. Moreover, growing necessity of integrated mobile analytics solutions and a higher number of connected personal devices such as laptops, wearable devices, smartphones, and tablets is fueling the demand for integrated analytics solution in order to manage data exchange across multiple devices.

  • Parks Associates: TV related apps gaining in popularity

    Parks Associates: TV related apps gaining in popularity

    MUMBAI: New research from Parks Associates reveals that usage of TV apps is on the rise, with 55 per cent of US smartphone owners and 61 per cent of tablet owners using TV-related applications at least once a month.

     

    The firm expects the number of global TV-app users to reach 1.29 billion by 2019.

     

    More than 70 per cent of TV-app users are believed to be satisfied with the TV show or network apps they use, Parks Associates reports. More than 23 per cent of US smartphone owners ages 18 to 34 have used a TV app on their smartphone to schedule a DVR recording, while more than 22 per cent have used an app that transforms their smartphone into a remote control for their TV or set-top box.

     

    The company also states that TV app usage is altering the use cases for multiple connected devices; currently 57 per cent of connected game console owners are using the device to watch TV shows.

     

    It’s also seeing new revenue opportunities emerge through in-app solutions in the smart home and Internet of Things. And predicts in-app solutions to be a large focus of its 2014 Connections Conference, where its analysts and industry leaders will address the changes surrounding the connected home and implications for consumers and businesses.

  • Lego, Marvel team up for online series ‘Maximum Overload’

    Lego, Marvel team up for online series ‘Maximum Overload’

    MUMBAI: Lego and Marvel are teaming up on the 10-episode online series Lego Marvel Super Heroes: Maximum Overload.

    Marvel is launching all 10 of the episodes today exclusively on Disney.com, Disney’s YouTube channel and across Disney’s Roku-and Xbox-connected TV apps.

    Featuring Lego Spider-Man and Marvel’s most popular superheroes and villains, Maximum Overload brings the Marvel universe to a Lego-designed backdrop.

    In the series, the mischievous Loki has found a way to put the “super” in super-villain and is amassing an army to conquer Earth and beyond. His antics are keeping Spider-Man and SHIELD’s finest busy as they tackle old foes who possess new powers.

    Lego and Marvel have been in business for some time, teaming up on a successful Lego toy line as well as video games.

    Lego has become an increasingly active player in Hollywood, with a pair of hit Cartoon Network series – Ninjago: Masters of Spinjitzu and Legends of Chima. Warner Bros will release The Lego Movie on 7 February 2014.