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MUMBAI: India’s television advertising market has hit the brakes. Ad volumes per channel tumbled 10 per cent in the first half of 2025 compared with the...
Mumbai: According to the latest TAM AdEx half-yearly report for January to June 2024, advertising trends in the Auto sector show a marked shift in media...
Mumbai: TAM AdEx’s latest report for Jan-Jun 2024 reveals significant growth in TV ad volumes for the consumer durables/home appliances category, showing a 2.9 times increase...
Mumbai: MiQ, the world’s largest independent programmatic media partner for brands and agencies, unveiled its global Advanced TV research report, which surveyed 7,000 consumers and 1,100...
Mumbai: The total advertising volumes on television grew two-fold in May 2022 compared to the same period in 2020(May 2020), according to the latest report by...
Mumbai: Advertisers increased their advertising and media investments in 2021, as lockdown restrictions in many markets started to ease, with further investment in digital platforms. Digital...
Mumbai: The mobile users now look for more interactive, social experiences on their smartphones during live IPL matches, according to the report titled ‘IPL and the...
Mumbai: Digital advertising is expected to equal if not surpass TV advertising by 2023, according to findings in dentsu digital advertising report 2022 unveiled on Tuesday....
Mumbai: GroupM has released its ‘This Year, Next Year’ global end-of-year forecast that shows a much faster expansion in the advertising industry than previously anticipated (driven...
Mumbai: The Indian Premier League (IPL) 14th season saw 19 per cent rise in the share of celebrity-endorsed advertisements over the previous season, according to data provided...
Mumbai: The global television advertising market reached a value of $278 billion in 2020, according to ResearchAndMarkets.com’s latest report titled ‘Television Advertising Market: Global Size, Share,...
New Delhi: Despite the pandemic’s devastating blow to businesses worldwide, the Indian media and entertainment sector showed ‘remarkable resilience’, according to PwC’s Global Entertainment and Media...
KOLKATA: Overall advertising spend took a hit in 2020 due to the unprecedented Covid2019 crisis. With hints of recovery, experts are upbeat about adex growth this...
NEW DELHI: Zee Entertainment Enterprise Ltd has gone through turbulent times for the past 18 months but under the able leadership of CEO Punit Goenka it...
NEW DELHI- Update Geotarget, India’s only regional-focused, narrowcasting TV advertising free-to-air platform, has promoted Prabeer Patankar as head of national sales. In his new role, Patankar...
KOLKATA: Independent video software video provider Synamedia introduced Iris, a sleek new addressable advertising solution. Iris will create addressable advertising opportunities for pay-TV and broadcasters as...
MUMBAI: Covid2019 had a devastating impact on GECs with close to no advertisement revenue for almost three months. Now, television shooting has finally resumed and TV...
MUMBAI: The media and entertainment industry is now on the road to recovery after facing headwinds due to major regulatory interventions such as demonetisation, GST and...
MUMBAI: Some of the biggest tech giants are the biggest spenders on TV.Figures from around the world show the extent to which online businesses are now...
MUMBAI: Financial services firm Edelweiss Capital’s research division’s latest report on the impact of OTT on television in India is surely going to delight the cockles...
MUMBAI: Financial services firm Edelweiss Capital’s research division’s latest report on the impact of OTT on television in India is surely going to delight the cockles...
MUMBAI: Emerald Media, the Pan-Asia company backed by the leading global investment firm KKR, has been keen to invest in the media and entertainment sector. Today,...
MUMBAI: Emerald Media, the Pan-Asia company backed by the leading global investment firm KKR, has been keen to invest in the media and entertainment sector. Today,...
GOA: Is Online Video (read: OTT) advertising eating into TV’s share? That was the question posed by the final session of IDOS 2016 held in Goa’s...
GOA: Is Online Video (read: OTT) advertising eating into TV’s share? That was the question posed by the final session of IDOS 2016 held in Goa’s...
NEW DELHI: A study shows that website traffic rises and falls in direct correlation with TV advertising for majority of call-to-action brands, which depend on immediate...
MUMBAI: With laptops, smartphones and tablets becoming a part and parcel of people’s lives today; internet is bound to become an integral part of advertising and...
National: 2nd August 2013: GroupM ESP (Entertainment & Sports Partnerships), a specialist business unit of GroupM operating inthe field of Entertainment, Sports & Live, Celebrities and...
Archana Kanade is the young and dynamic head of free to air channels business of Zee UK. Her job: increase the cachet that the two channels...
MUMBAI: SodaStream International was informed by Clearcast that the company‘s new global ad campaign had been pulled from transmission and would not be permitted to air...
MUMBAI: Following 3.8 per cent growth in 2011, global ad spend is expected to grow by 4.9 per cent in 2012 to $465.5 billion, according to...
MUMBAI: UK media watchdog Ofcom has launched a review into the UK’s TV advertising trading market. The review will establish whether the way TV advertising is...
MUMBAI: UK based video to mobile firm Yamgo has launched a portfolio of mobile TV advertising solutions. These will enable companies to create brand awareness and...
MUMBAI: US television ratings provider erinMedia and television network ReacTV have filed a antitrust lawsuit in a US District Court against Nielsen Media Research. The plaintiffs...
MUMBAI: Nielsen Media Research’s plan to introduce peoplemeters has upset several broadcast networks in the US including Rupert Murdoch’s News Corp. Their grouse: the metres will...
PARIS: It is not just broadcasters and content distributors that are looking to take advantage of MIPCOM. The event which claims to be the worlds largest...
