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Mumbai: The total advertising volumes on television grew two-fold in May 2022 compared to the same period in 2020(May 2020), according to the latest report by...
Mumbai: With Indian Premier League (IPL) fever spreading across India and marketers promoting the event as one of the biggest advertising ecosystem in the country, a...
Mumbai: It’s never been a better time to be a shopper, given today’s buy-anywhere retail environment. It’s raining deals at stores, on social media, and inside...
MUMBAI: Bandhan Bank has launched two campaigns to strengthen its home and business loan segments. The TV ads succinctly intend to encourage consumers to follow their...
MUMBAI: The Comptroller and Auditor General of India’s audit report on Friday said that advertisements released outside Delhi last year, constituting around 86 per cent of...
MUMBAI: The much awaited Pitch Madison Advertising Report 2017 was released at a function held in Mumbai by Crompton Greaves Consumer Electricals MD Shantanu Khosla. Releasing...
NEW DELHI: The Delhi High Court today adjourned the hearing of the ad cap on television channels again, this time to 12 January 2017, with no...
NEW DELHI: The Delhi High Court today adjourned the hearing of the ad cap on television channels again, this time to 12 January 2017, with no...
BENGALURU: Video budgets will continue to shift from TV to multi-screen in 2014 predicts a Millward Brown report. Millward Brown helps clients grow strong brands. Authored...
MUMBAI: OLX.in, India‘s largest local online classifieds site has chosen Lowe Lintas as its creative partner to further build up on its brand communication and strengthen...
MUMBAI: With the government and consumer bodies making noises about titillating and misleading TV ads, the Indian advertising industry is working on getting its act together....
MUMBAI: The controversy over the role TV ads play in kids obesity in the US is growing. US Senator Sam Brownback, and US media watchdog Federal...
MUMBAI: American kids below eight years of age are unable to critically comprehend televised advertising messages. They are prone to accept advertising messages as truthful, accurate...
MUMBAI: Today is the day of reckoning for political parties staking their individual claims for the Assembly elections in Delhi, Rajasthan, Madhya Pradesh (MP) and Chhattisgarh....
LONDON: Is advertising on television really a value for money proposition? Not if you go by the findings revealed in a recent study by the London...
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